City Light Board Network price per week

Out of Home
Wall Media
Your Catwalk in Berlin
For cities. For people.
Berlin is the place for fashion (1)
BREAD & BUTTER
07-09 July at Tempelhof Airport
innovative trade fair event for the progressive,
contemporary clothing culture
5 elements.berlin
07-09 July at Berlin exhibition grounds
all the relevant providers of lingerie, swimwear, spa and
wellness clothing together in one location
Boudoir – The show for lingerie and luxuries
Summer
expands what the international shows SIL and Mode City
have to offer on a native scale
Wall // March/April 2010 // FashionFairs // Seite 2
Berlin is the place for fashion (2)
PREMIUM Tradeshow
07-09 July Gleisdreieck
visionary concept of selection, high quality and exclusivity in a
modern ambient
Mercedes Benz Fashion Week
tba
a mix of established brands and up-and-coming designers
BRIGHT
08-10 July Normannenstrasse
tradeshow for streetwear, skateboard und sneakers
Wall // March/April 2010 // FashionFairs // Seite 3
The Wall Collection: Vintage
Budget up to € 5,000
Wall // March/April 2010 // FashionFairs // Seite 4
Pillar
Solo artist with creative potential
1,330 contacts per day
Source: GfK 2007, G-Value evaluation Wall sites
Wall // March/April 2010 // FashionFairs // Seite 5
Billboard
Individual target group approach
Ø 5 minutes waiting time
Source: ma poster 2007 release 2008
Wall // March/April 2010 // FashionFairs // Seite 6
Multi ad pillar
The local hero
Advertising medium with high popularity
Wall // March/April 2010 // FashionFairs // Seite 7
Maximum effect by unique performance
Budget up to € 5,000
Poster Media
Price per decade
Billboard
Top Class*
€ 257.25
Classic
€ 183.75
Pillar
illuminated
€ 343.88
non-illuminated
€ 291.38
Multi ad pillar (city-net**)
4/1 format
* Stations with over 50,000 passengers daily
** 220 locations at the city center
Wall // March/April 2010 // FashionFairs // Seite 8
Network price per week € 5,082.00
The Wall-Collection: Exclusive
Budget up to € 35,000
Wall // March/April 2010 // FashionFairs // Seite 9
Airport City Light Board
Spot landing to your target group
44.1% advertising recall
Source: ADV monthly report
Wall // March/April 2010 // FashionFairs // Seite 10
Subway City Light Poster
At eye level with your target group
28.6 million contacts per week
Source: ma poster 2007 release 2008
Wall // March/April 2010 // FashionFairs // Seite 11
Station Branding
Creative performance at Platz der Luftbrücke
Wall // March/April 2010 // FashionFairs // Seite 12
Exclusive performance
Budget up to € 35,000
AirportNet
Network price per week
17 City Light Boards
(Tegel & Schönefeld)
€ 14,042.-
Small Station Branding*
Mediacosts
booking period (short): 2 weeks
Platz der Luftbrücke
€ 25,000.- (additional production costs)
Subway City Light Poster
Network price per week
250 ad surfaces
€ 32,375.-
* please note 3 weeks production lead time
Wall // March/April 2010 // FashionFairs // Seite 13
The Wall-Collection: Haute Couture
Budget from € 50,000
Wall // March/April 2010 // FashionFairs // Seite 14
City Light Poster
Ubiquitously in the cityscape
96,7% reach within one week
Source: ma Plakat 2007 Release 2008
Wall // March/April 2010 // FashionFairs // Seite 15
City Light Board
Motion pictures in screen format
Ø 227 effective contacts per hour
Source: GfK 2007, G-Value evaluation Wall sites
Wall // March/April 2010 // FashionFairs // Seite 16
City Light Column
In life size
15.55 million contacts an average per week
Source: ma poster 2007 release 2008
Wall // March/April 2010 // FashionFairs // Seite 17
Brand world at the subway station
Station Branding at Platz der Luftbrücke
Wall // March/April 2010 // FashionFairs // Seite 18
Premium performance
Budget from € 50,000
City Light Poster
Network price per week
1.500 ad surfaces
€ 215,250.-
1.000 ad surfaces
€ 161,000.-
750 ad surfaces
€ 126,000.-
City Light Board
Network price per week
203 ad surfaces
€ 95,917.50
City Light Column
Network price per week
260 ad surfaces
€ 76,440.-
Big Station Branding*
Mediacosts
booking period: 4 weeks
Platz der Luftbrücke
€ 50,000.- (additional production costs)
* please note 3 weeks production lead time
Wall // March/April 2010 // FashionFairs // Seite 19
For cities. For people.
For Fashion in Berlin.
Wall AG
Friedrichstrasse 118 // 10117 Berlin
T +49 30 33899-208
www.wall.de