Press information

Transcrição

Press information
Press information
September 2014 / No. 50e/14
Leica Camera AG and Schedoni, the premium leather-goods
manufacturer, present a superior-quality bag for both photography and
business use
At photokina 2014, Schedoni, the Italian leather-goods manufacturer from Modena, and Leica
Camera AG, Wetzlar, will be presenting the first accessory created in a collaboration between the
two companies: a premium leather bag that, thanks to its ingenious design, may be used both as a
classic camera bag and as a business bag for discerning owners.
Each Schedoni for Leica bag is painstakingly handcrafted from north Italian cowhide saddle
leather by highly skilled and experienced leather workers. The production of a single bag using
these traditional craft principles takes approximately 18 hours and involves the precise sewing of
exactly 112 individual pieces of leather. The cognac-coloured leather is tanned in a traditional,
purely organic process. This process is particularly environmentally friendly, as it involves no
chemicals or other toxic substances.
The inside of the bag is manufactured from selected, lightly sanded nubuck leather and lends the
bag its inimitably velvety character. The dividing elements inside the bag can be easily
exchanged and flexibly configured to create customised compartments for holding cameras,
lenses and other photographic accessories. With these dividing elements removed, the bag is ideal
for carrying documents and other business paraphernalia. A special sleeve compartment for a
laptop computer and an integrated leather pocket for fountain pens and writing utensils increase
the versatility of the bag and make it a perfect and stylish companion for everyday business use.
Leica Camera AG I Am Leitz-Park 5 I 35578 Wetzlar I Deutschland I Telefon +49(0)6441-2080-0 I Telefax +49(0)6441-2080-333 I [email protected]
www.leica-camera.com I AG mit Sitz in Wetzlar I Amtsgericht Wetzlar HRB 966 I AR-Vorsitzender: Dr. Andreas Kaufmann I Vorstand: Alfred Schopf (Vorsitzender),
Ronald Marcel Peters, Markus Limberger, Oliver Kaltner I WEEE-Reg.-Nr. DE98502801 I HSBC Trinkhaus & Burkhardt I BLZ 300 308 80 I Konto 600 653 008
BIC TUBDDEDD I IBAN DE50 3003 0880 0600 6530 08 I Postbank AG I BLZ 500 100 60 I Konto 116 162 609 I BIC PBNKDEFF I IBAN DE28 5001 0060 0116
1626 09
All metal fittings are made of the finest brass, refined by palladium plating. The threads for the
eye-catching contrast stitching are sourced from Germany. The bag will be available in a strictly
limited edition of only 100 units and will bear a discreetly placed edition number on the inside.
The bag will be available from Leica Stores.
Leica and Schedoni will also be offering three matching leather accessories: slipcases for an iPad,
an iPhone and for credit and business cards – all handcrafted by Schedoni from the same cowhide
saddle and nubuck leather. Through matching design and materials, the bag and accessories
create a perfectly harmonised four-part ensemble. The slipcases offer optimum protection for
carrying sensitive devices. A practical pull-out mechanism ensures fast and uncomplicated access
to the iPhone or iPad. Credit cards and business cards are ideally protected against dirt, rubbing
and moisture. The matching premium leather accessories for the Schedoni for Leica bag are an
unlimited edition and will be available as individual products from Leica Stores and Leica
Boutiques.
About Schedoni
The fame of the well-known Italian manufacturer of leather goods and accessories is founded in
particular on its leatherwork for the automotive industry. Schedoni is a regular supplier to
prominent luxury marques such as Rolls Royce and Ferrari. Leading manufacturers in the
watchmaking industry also source their premium leather wrist straps from the family-run
company, which is now in its fourth generation at its original home in Modena.
About Leica Camera
Leica Camera AG is an internationally operating premium-segment manufacturer of cameras and
sport optics products. The legendary status of the Leica brand is founded on a long tradition of
excellence in the construction of lenses. Combined with innovative technologies, Leica products
continue to guarantee better pictures in all situations in the worlds of visualisation and perception
to this day. Leica Camera AG has its headquarters in Wetzlar, in the state of Hesse in Germany,
and a second production site in Vila Nova de Famalicão, Portugal. The company operates branch
Leica Camera AG I Am Leitz-Park 5 I 35578 Wetzlar I Deutschland I Telefon +49(0)6441-2080-0 I Telefax +49(0)6441-2080-333 I [email protected]
www.leica-camera.com I AG mit Sitz in Wetzlar I Amtsgericht Wetzlar HRB 966 I AR-Vorsitzender: Dr. Andreas Kaufmann I Vorstand: Alfred Schopf (Vorsitzender),
Ronald Marcel Peters, Markus Limberger, Oliver Kaltner I WEEE-Reg.-Nr. DE98502801 I HSBC Trinkhaus & Burkhardt I BLZ 300 308 80 I Konto 600 653 008
BIC TUBDDEDD I IBAN DE50 3003 0880 0600 6530 08 I Postbank AG I BLZ 500 100 60 I Konto 116 162 609 I BIC PBNKDEFF I IBAN DE28 5001 0060 0116
1626 09
offices in England, France, Japan, Singapore, Switzerland, South Korea, Italy, Australia and the
USA. New and innovative products have been the driving force behind the company’s positive
development in recent years.
Contact person for your editorial offices:
Holger Thurm / Direct line -143 / Direct fax -455 / [email protected]
Leica Camera AG I Am Leitz-Park 5 I 35578 Wetzlar I Deutschland I Telefon +49(0)6441-2080-0 I Telefax +49(0)6441-2080-333 I [email protected]
www.leica-camera.com I AG mit Sitz in Wetzlar I Amtsgericht Wetzlar HRB 966 I AR-Vorsitzender: Dr. Andreas Kaufmann I Vorstand: Alfred Schopf (Vorsitzender),
Ronald Marcel Peters, Markus Limberger, Oliver Kaltner I WEEE-Reg.-Nr. DE98502801 I HSBC Trinkhaus & Burkhardt I BLZ 300 308 80 I Konto 600 653 008
BIC TUBDDEDD I IBAN DE50 3003 0880 0600 6530 08 I Postbank AG I BLZ 500 100 60 I Konto 116 162 609 I BIC PBNKDEFF I IBAN DE28 5001 0060 0116
1626 09