What are the causes and effects of illegal downloads? M 1

IV
Practising marketing skills • 3
Describing charts and diagrams
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What are the causes and effects of illegal downloads?
M1
Read what the editor of a British teen music magazine thinks about downloads.
Hi, everybody, today we have to talk about a
serious problem that concerns all of us who love
music: illegal downloads.
5
10
15
YoureallyloveChristinaAguilera,BrunoMarsorSnow
Patrol.Youtrytogeteachsingle,albumandvideo.You
search for news about them and for their music in the
Internet – you really are a great fan.
Still you simply can’t see why you should pay for
your star’s music. You think it’s only a minor
offence1 to make use of illegal file sharing or
downloads. Well, it’s quite easy to do, isn’t it?
After all it is only the profit of multinational
companies which don’t really need your money.
No, it’s not that simple!
in this field. And this means that your favourite
star gets only 50% of the money he or she deserves. That’s not exactly what a real fan wants.
300,000
250,000
200,000
150,000
100,000
50,000
0
2006 2007 2008 2009 2010
Have a look at the following diagram depicting2
some sales figures3 of the US band, the Cool
Water Gang:
2011
2012
t
h
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a
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98,000.00
370,000.00
280,000.00
Videos, legal
legal downloads
illegal downloads
Furthermore10, the record labels are less interested in investing in new artists. The times when
new singers and bands had the chance to develop
without the need of making money quickly have
gone. It might sound unbelievable, but bands
like The Beatles, The Rolling Stones or (more
recently) Eminem or Lauryn Hill would not have
had their great career without the financial
support of their labels.
CD albums, legal
CD singles, legal
120,000.00
220,000.00
Downloads, legal
The following diagram gives you an overview of the
investments in the Cool Water Gang before they
succeeded in increasing their turnover:
Downloads, illegal
1,800,000
Sales figures of various products
20
After years of working hard to become famous,
after years in which their record label4 has invested5 hundreds of thousands of dollars in financial
support6 and advertising, about a third of their
income has simply gone with the wind. And
there is even more …
1,600,000
1,400,000
Recording investment
1,200,000
Publik relations
1,000,000
Tour costs
800,000
Costs Total
600,000
Turnover
400,000
200,000
25
As you can see, legal downloads of singles have
increased7 steadily since 2006, but so have illegal
downloads. And the illegal ones have increased
even more. In 2012 the music business expects
more illegal than legal downloads.
It’s quite a simple calculation: The companies
and the artists8 lose about 50% of their turnover9
0
2008
2009
2010
2011
2012
Investments and turnover
Find out more on page 8 and have fun with this
issue of Music Express! Yours
Mike Winter
Vocabulary
1 minor offence: kleines Vergehen – 2 to depict: darstellen – 3 sales figures: die Verkaufszahlen – 4 record label: die Plattenfirma – 5 to invest: investieren – 6 in financial support: an finanzieller Unterstützung – 7 to increase: ansteigen, zunehmen –
8 artist: der Künstler/die Künstlerin – 9 turnover: der Umsatz – 10 furthermore: außerdem
3 RAAbits Englisch • Berufliche Schulen • Mai 2012
Describing charts and diagrams
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M2
Practising marketing skills • 3
IV
How to choose the correct diagram
Different diagrams are used to show different things. Let’s find out more!
Have you read a magazine article recently? Did you have a look at the
three diagrams used? If so, you have surely recognized that they have
quite different structures. Let’s review1 them.
The first diagram shows the sales figures of the Cool Water Gang. This
type of diagram is called a pie chart2. Pie charts are mainly used to show
shares3. The whole pie represents a total of 100%, and the single slices4
show the percentages of certain groups.
300,000
98,000.00
370,000.00
280,000.00
Videos, legal
CD albums, legal
CD singles, legal
120,000.00
220,000.00
Downloads, legal
Downloads, illegal
The second example is a line chart5. Line charts are used to depict a
process or changes over a certain period of time. For example, you
can use them to show how often a certain product has been sold in
the last years. You see the ups and downs of its sales. But you could
also show the changes of temperature during a year.
250,000
200,000
150,000
100,000
50,000
The third example is a typical bar chart6.
In most cases bar charts are used to illuslegal downloads
illegal downloads
trate proportions7. In the article they
clearly show the difference between investments and turnover at a
glance8. Bar charts are often used to compare two or more things with
each other, for example different products made by a company, or the
output of different machines.
0
2006 2007 2008 2009 2010
2011
2012
1,800,000
1,600,000
1,400,000
Recording investment
1,200,000
Publik relations
1,000,000
Tour costs
t
h
c
800,000
Costs Total
600,000
Turnover
400,000
200,000
0
2008
2009
2010
2011
2012
i
s
n
Tasks: Here are some examples of facts that need to be illustrated in a presentation.
1. Decide which type of diagram is the best for these purposes:
a) Some sportsmen want to compare their performance during a three month period.
a
r
o
pie chart
line chart
bar chart
b) The CEO of a record label asks his assistant to illustrate the contribution of his 12 artists to the
company’s turnover in 2011.
V
pie chart
line chart
bar chart
c) A political magazine wants to depict the votes for 5 parties in the last 2 elections.
pie chart
line chart
bar chart
2. Create three examples by yourself. Check with a partner to see if he or she shares your opinion.
a) A pie chart can be used
b) A line chart is used
c) A bar chart is used
Vocabulary
1 to review: wiederholen – 2 pie chart: das Kreisdiagramm – 3 share: der Anteil – 4 slice: hier: das Segment – 5 line chart: das
Liniendiagramm – 6 bar chart: das Balkendiagramm – 7 proportion: das Größenverhältnis – 8 at a glance: auf einen Blick
3 RAAbits Englisch • Berufliche Schulen • Mai 2012
Practising marketing skills • 3
IV
Describing charts and diagrams
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How can I make it logical? – Knowing the best conjunctions
M4
Conjunctions are used to connect sentences and pieces of information. Your English will sound
much better if you use them regularly.
List of common conjunctions
English
German
after
nachdem
also
auch
although
obwohl
and
und
as
weil (vor dem Hauptsatz)
as if
als ob
as long as
sofern
as long as
solange
as soon as
sobald
as well
auch (am Satzende)
as well as
sowie auch
as, while
als, während
because
weil (nach dem Hauptsatz)
R
Ù
R
"
Á
¤
¤
R
vor, bevor
besides
außerdem
both … and …
sowohl … als auch …
V
aber, sondern
either … or …
entweder … oder …
even if
sogar wenn
further
weiterhin, ferner
however
jedoch
if
wenn, ob
R
German
in the event that
im Fall, dass ...
in order that
sodass
in order to
um zu
neither … nor …
weder … noch …
nevertheless
trotzdem
once
sobald
or
oder
provided that
vorausgesetzt dass
since
weil (vor dem Hauptsatz)
so
also
¤
"
¤
R
R
Ù
Ù
Á
R
Ù
Á
Á
Ö
Ö
R
Ù
¤
R
Á
t
h
c
i
s
n
a
r
o
before
but
¤
English
so that
sodass
still
doch, jedoch
supposing that
angenommen dass
therefore
deshalb
thus
so
too
auch
(am Satzende nach Komma)
unless
es sei denn, dass
until, till
bis
when
wenn
while
während
whereas
wohingegen
yet
dennoch
"
Ö
Ö
Ù
Á
Ö
Ö
R
Ù
¤
¤
¤
Ù
Ù
What do the symbols stand for?
R These conjunctions are used to add words or connect sentences together.
Ù These conjunctions are used to show opposites.
Ö These conjunctions are used to show consequences.
¤ These conjunctions are used to describe time sequences.
Á These conjunctions are used to give conditions.
?
These conjunctions are used to give reasons.
3 RAAbits Englisch • Berufliche Schulen • Mai 2012
t
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