CURRICULUM VITAE - International Association of Cultural and
Transcrição
CURRICULUM VITAE - International Association of Cultural and
Prof. (FH) Mag. Christian Maurer IMC University of Applied Sciences Krems Piaristengasse 1, 3500 Krems, Austria Email: [email protected] Curriculum Vitae Professional Experience Jul 2005 - present Professor for eTourism Department of Business IMC University of Applied Sciences, Krems, Austria Courses on: E-Marketing, E-Tourism, ICTs for Tourism, Strategic E-Tourism Development, Marketing and Communication Management, Tourism Product Development, Project Management Jul 2005 – Jun 2008 Senior Project Manager Tourism Research Center, Krems, Austria Oct 2004 – Jun 2005 Self-employed Consultant for e-Marketing and e-Tourism Oct 2003 – Sep 2004 Department Head of Information Management Austrian National Tourist Office (ANTO), Vienna, Austria Apr 2000 – Sep 2003 Head of Internet Editorial Team Austrian National Tourist Office (ANTO, Vienna (Austria) Responsibilities: Sep 1999 – Mar 2000 Internet and Multimedia Trainer. Context, Linz (Austria) Sep 1995 – Aug 1998 German Language Lecturer Faculty of German Studies, University of Hull, England Education 1996 - 1998 Postgraduate Diploma in Applied Language and New Technologies, University of Hull, England. 1988 - 1994 Studies in Communication Sciences and German Language & Literature, University of Vienna, Austria. 1981 - 1987 A-Levels in Communication Engineering and Electronics, Höhere technische Bundeslehranstalt Steyr, Austria 1973 - 1980 Primary and Secondary School in Steyr, Austria Vocational training − Teaching and Learning with Cases, Method of ECCH (European Case Clearing House), Jan 2010 1 Prof. (FH) Mag. Christian Maurer IMC University of Applied Sciences Krems Piaristengasse 1, 3500 Krems, Austria Email: [email protected] − Gilly Salmon E-moderating online course, Oct / Nov 2006 − Smart Goal Technique, 2002, human performance − Introduction to Procurement Law, 2001, Lawyer Dr. Bernhard Fink − Certificate Content Management, 2001, Institute for International Research − Certificate E-commerce Specialist. 10 days seminar, 2000, Austrian Academy for Business Executives − Optimisation potentials in Project Management, 2000, Roland Gareis Consulting Other vocational experiences and awards Co-chair of the International Conference in Heritage Tourism and Hospitality 2014, Istanbul Founder of the annual “International Student Conference in Tourism Research” (ISCONTOUR) Member of IFITT (International Federation for IT and Travel & Tourism) Chair of the Austrian E-Tourism Day, ENTER 2013 conference in Innsbruck, Austria Chair of the Austrian E-Tourism Day, ENTER 2011 conference in Innsbruck, Austria 2006 – 2009: Marketing Director of IFITT (International Federation for IT and Travel & Tourism) Chair of destination track, ENTER 2008 conference in Innsbruck, Austria Chair of destination track for ENTER 2005 conference in Innsbruck, Austria Co-Chair of destination track for ENTER 2004 conference in Kairo, Ägypten 2nd Place, Innovation Manager Award 2002, awarded by Business Circle in the category ‘Public Sector and Public Facilities’ for the project ‘Interactive Tour Data Base on the ANTO Website’. Publications and presentations at conferences − E-Tourismus: Wohin geht die Reise? Tourism Board Nationalparkregion Steyrtal, Chamber of Commerce, Steyr, April 2013 − Egger, R. & Maurer, C. (2013). Proceedings of the International Student Conference in Tourism Research. Norderstedt: BoD Verlag − Maurer, C. & Egger, R. (2013). Considerations on the Research-Teaching Relationship in Higher Education Tourism Programmes. In R. Egger & C. Maurer (Eds.), Proceedings of the International Student Conference in Tourism Research. Norderstedt: BoD Verlag 2 Prof. (FH) Mag. Christian Maurer IMC University of Applied Sciences Krems Piaristengasse 1, 3500 Krems, Austria Email: [email protected] − Technologien von Morgen. ENTER 2013, Austrian E-Tourism Day, Innsbruck, Jan 2013 − Maurer, C. & Lutz, V. (2012). Strategic Implications for Overcoming Communication Gaps in Tourism Caused by Digital Divide. In: Journal of Information Technology & Tourism, Vol. 13, pp. 205-214 − E-Tourismus Fitness österreichischer Beherberger. Oberösterreichische TourismusAkademie, Linz, Oct 2012 − E-Commerce 2.0 – Emerging Technologies and Effective Online Distribution in Tourism (Keynote Presentation). 1st Belgrade International Tourism Conference, College of Tourism Belgrade, Serbia, Mar 2012 − Suchmaschinenoptimierung und Suchmaschinenmarketing: Das große Geschäft mit dem Klick. Update! Digital Media Konferenz, HTW University of Applied Sciences Chur, Switzerland, Mar 2012 − Maurer, C. (2012). Status Quo der E-Tourismus Situation in Österreich. Studie im Auftrag des Bundesministeriums für Wirtschaft, Familie und Jugend. Free Download from: http://oegaf.wu-wien.ac.at/scripts/studienkarte.php?Stu2Element=101800&L=0 − E-Commerce 2.0 – Emerging Technologies and Effective Online Distribution in Tourism (Keynote Presentation). International Conference on Business, Management and Economics, Cesme, Turkey, Oct 2011 − Maurer, C. & Lutz, V. (2011). The Impact of Digital Divide on Global Tourism: Strategic Implications of Overcoming Communication Gaps Caused by Digital Inequalities. In R. Law, M. Fuchs & F. Ricci, F. (Eds.), Information and Communication Technologies in Tourism 2011 (pp. 265-277). Wien: Springer − Maurer, C. & Wiegmann, R. (2011). Effectiveness of Advertising on Social Network Sites: A Case Study on Facebook. In R. Law, M. Fuchs & F. Ricci, F. (Eds.), Information and Communication Technologies in Tourism 2011 (pp. 485-498). Wien: Springer − Maurer, C. & Schaich, S. (2011). Online Customer Reviews Used as Complaint Management Tool. In R. Law, M. Fuchs & F. Ricci, F. (Eds.), Information and Communication Technologies in Tourism 2011 (pp. 499-511). Wien: Springer − Maurer, Christian (2010): Integrated Online Marketing – Monitor, Aggregate & Share, Tourism-Review On-Line Magazine, 7-8/2010, S. 27-29 − Maurer, Christian (2010): Online Travel 2010: Convergence – Meta search – Social Media – Location-aware Mobile Apps, Tourism-Review On-Line Magazine, 4/2010 − New Generation of NTO Tourist Information Portals, ENTER Conference, Lugano, Feb 2010 − Search Engine Marketing in Practice. 2nd Internationational Tourism Online Marketing Conference, El Gouna, Egypt, Dec 2009 − Maurer, Christian (2009): www.austria.info – das Tourismus-Informationsportal der Österreich Werbung. Bedeutung und Einsatzmöglichkeiten von Web 2.0 im Tourismus. In: Wagner, Udo et al. (Ed.): Fallstudien aus der österreichischen Marketingpraxis 3. Wien: WUV Universitätsverlag. − Privacy Matters in eTourism Marketing Campaigns. 1st Legal and Electronic Transactions Forum, Beirut, Feb 2009 3 Prof. (FH) Mag. Christian Maurer IMC University of Applied Sciences Krems Piaristengasse 1, 3500 Krems, Austria Email: [email protected] − Web 2.0 Business Models for Destinations. ENTER 2009 Conference, Amsterdam, Jan 2009 − Website Performance Measurement. 1st International Tourism Online Marketing Conference, Sharm el Sheik, Egypt, Dec 2008 − Web 2.0 – Chances and Limitations for DMOs, Workshop held at the „6th Motivational Meeting for Web-Administrators of the tourism portal www.slovenia.info, Rimske Toplice, Slovenia, Nov 2008 − Web 2.0 Geschäftsmodelle für Tourismusorganisationen. Brennpunkt eTourismus 2008, Salzburg, Nov 2008 − eCommerce Business Models of DMOs. Case Studies in Europe. ETC-UNWTO Joint International Seminar on E-Marketing for Tourism Destinations, Budapest, Hungary, 16-17 Jun 2008 − Data Privacy Matters in eMarketing Campaigns, Seminar held at EVTEK University of Applied Sciences, Helsinki, Finland, March 2008 − Smart Hotel Room – the Hotel Room of the Future. ENTER 2008 conference, Innsbruck, Austria, Jan 2008 − The Role of Organizations and Systems for Destination Management. Comparison of the destinations Florida, Austria and Slovenia. Portoroz Business Conference, 15 – 16 Nov 2007, Portoroz, Slovenia − eMarketing Strategie Entwicklung für Destinationen, Brennpunkt eTourismus 2007, Bergen/Chiemsee, Nov 2007 − eTourism in Austria – experiences and perspectives. HAAGA-HELIA University of Applied Sciences, Helsinki, Mar 2007 − Maurer, Christian (2007): The Role of eCRM in an Integrated eMarketing Strategy for Tourism Organisations, Tourism-Review On-Line Magazine, 2/2007 www.tourism-review.com/magazine.php − Analysis and performance measurement of online marketing activities. Austrian eTourism Day, Vienna, Jan 2007 − Integrated eMarketing in Practice – Success factors and limitations. ENTER 2007 conference, Ljubljana, Slovenia, Jan 2007 − Waldhör, Klemens / Maurer, Christian et al. (2006): Marktplatz Hotelzimmer – Konzepte und Möglichkeiten für den Smart Hotelroom. Tourismus Journal, Heft 3, 8. Jahrgang, S. 357-366. − Abenteuer Unterkunftssuche 2006 – 1993 Tourismusorte aus Österreich auf dem Prüfstand. Austrian Network for eTourism, Salzburg, Austria, Apr 2006 − eCRM for DMOs. Slovenian Tourism Forum,Bled, Slovenia, Jun 2005 − Content Management and Content Usability. e-communication network, Vienna, Austria, Oct 2004 − The Virtual Mozart Guide. ENTER 2004 conference, Cairo, Egypt, Jan 2004 − Content Management within the financial, political and legal constraints of a National Tourism Organisation. E-Business Academy of the European Travel Commission, Brussels, Belgium, Sep 2002 4