CURRICULUM VITAE - International Association of Cultural and

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CURRICULUM VITAE - International Association of Cultural and
Prof. (FH) Mag. Christian Maurer
IMC University of Applied Sciences Krems
Piaristengasse 1, 3500 Krems, Austria
Email: [email protected]
Curriculum Vitae
Professional Experience
Jul 2005 - present
Professor for eTourism
Department of Business
IMC University of Applied Sciences, Krems, Austria
Courses on: E-Marketing, E-Tourism, ICTs for Tourism,
Strategic
E-Tourism
Development,
Marketing
and
Communication
Management,
Tourism
Product
Development, Project Management
Jul 2005 – Jun 2008
Senior Project Manager
Tourism Research Center, Krems, Austria
Oct 2004 – Jun 2005
Self-employed Consultant for e-Marketing and e-Tourism
Oct 2003 – Sep 2004
Department Head of Information Management
Austrian National Tourist Office (ANTO), Vienna, Austria
Apr 2000 – Sep 2003
Head of Internet Editorial Team
Austrian National Tourist Office (ANTO, Vienna (Austria)
Responsibilities:
Sep 1999 – Mar 2000
Internet and Multimedia Trainer.
Context, Linz (Austria)
Sep 1995 – Aug 1998
German Language Lecturer
Faculty of German Studies, University of Hull, England
Education
1996 - 1998
Postgraduate Diploma in Applied Language and New
Technologies, University of Hull, England.
1988 - 1994
Studies in Communication Sciences and German Language
& Literature, University of Vienna, Austria.
1981 - 1987
A-Levels in Communication Engineering and Electronics,
Höhere technische Bundeslehranstalt Steyr, Austria
1973 - 1980
Primary and Secondary School in Steyr, Austria
Vocational training
− Teaching and Learning with Cases, Method of ECCH (European Case Clearing
House), Jan 2010
1
Prof. (FH) Mag. Christian Maurer
IMC University of Applied Sciences Krems
Piaristengasse 1, 3500 Krems, Austria
Email: [email protected]
− Gilly Salmon E-moderating online course, Oct / Nov 2006
− Smart Goal Technique, 2002, human performance
− Introduction to Procurement Law, 2001, Lawyer Dr. Bernhard Fink
− Certificate Content Management, 2001, Institute for International Research
− Certificate E-commerce Specialist. 10 days seminar, 2000, Austrian Academy for
Business Executives
− Optimisation potentials in Project Management, 2000, Roland Gareis Consulting
Other vocational experiences and awards
Co-chair of the International Conference in Heritage Tourism and Hospitality 2014,
Istanbul
Founder of the annual “International Student Conference in Tourism Research”
(ISCONTOUR)
Member of IFITT (International Federation for IT and Travel & Tourism)
Chair of the Austrian E-Tourism Day, ENTER 2013 conference in Innsbruck, Austria
Chair of the Austrian E-Tourism Day, ENTER 2011 conference in Innsbruck, Austria
2006 – 2009: Marketing Director of IFITT (International Federation for IT and Travel &
Tourism)
Chair of destination track, ENTER 2008 conference in Innsbruck, Austria
Chair of destination track for ENTER 2005 conference in Innsbruck, Austria
Co-Chair of destination track for ENTER 2004 conference in Kairo, Ägypten
2nd Place, Innovation Manager Award 2002, awarded by Business Circle in the
category ‘Public Sector and Public Facilities’ for the project ‘Interactive Tour Data Base
on the ANTO Website’.
Publications and presentations at conferences
− E-Tourismus: Wohin geht die Reise? Tourism Board Nationalparkregion Steyrtal,
Chamber of Commerce, Steyr, April 2013
− Egger, R. & Maurer, C. (2013). Proceedings of the International Student Conference
in Tourism Research. Norderstedt: BoD Verlag
− Maurer, C. & Egger, R. (2013). Considerations on the Research-Teaching
Relationship in Higher Education Tourism Programmes. In R. Egger & C. Maurer
(Eds.), Proceedings of the International Student Conference in Tourism Research.
Norderstedt: BoD Verlag
2
Prof. (FH) Mag. Christian Maurer
IMC University of Applied Sciences Krems
Piaristengasse 1, 3500 Krems, Austria
Email: [email protected]
− Technologien von Morgen. ENTER 2013, Austrian E-Tourism Day, Innsbruck, Jan
2013
− Maurer, C. & Lutz, V. (2012). Strategic Implications for Overcoming Communication
Gaps in Tourism Caused by Digital Divide. In: Journal of Information Technology &
Tourism, Vol. 13, pp. 205-214
− E-Tourismus Fitness österreichischer Beherberger. Oberösterreichische TourismusAkademie, Linz, Oct 2012
− E-Commerce 2.0 – Emerging Technologies and Effective Online Distribution in
Tourism (Keynote Presentation). 1st Belgrade International Tourism Conference,
College of Tourism Belgrade, Serbia, Mar 2012
− Suchmaschinenoptimierung und Suchmaschinenmarketing: Das große Geschäft mit
dem Klick. Update! Digital Media Konferenz, HTW University of Applied Sciences
Chur, Switzerland, Mar 2012
− Maurer, C. (2012). Status Quo der E-Tourismus Situation in Österreich. Studie im
Auftrag des Bundesministeriums für Wirtschaft, Familie und Jugend. Free Download
from:
http://oegaf.wu-wien.ac.at/scripts/studienkarte.php?Stu2Element=101800&L=0
− E-Commerce 2.0 – Emerging Technologies and Effective Online Distribution in
Tourism (Keynote Presentation). International Conference on Business,
Management and Economics, Cesme, Turkey, Oct 2011
− Maurer, C. & Lutz, V. (2011). The Impact of Digital Divide on Global Tourism:
Strategic Implications of Overcoming Communication Gaps Caused by Digital
Inequalities. In R. Law, M. Fuchs & F. Ricci, F. (Eds.), Information and
Communication Technologies in Tourism 2011 (pp. 265-277). Wien: Springer
− Maurer, C. & Wiegmann, R. (2011). Effectiveness of Advertising on Social Network
Sites: A Case Study on Facebook. In R. Law, M. Fuchs & F. Ricci, F. (Eds.),
Information and Communication Technologies in Tourism 2011 (pp. 485-498).
Wien: Springer
− Maurer, C. & Schaich, S. (2011). Online Customer Reviews Used as Complaint
Management Tool. In R. Law, M. Fuchs & F. Ricci, F. (Eds.), Information and
Communication Technologies in Tourism 2011 (pp. 499-511). Wien: Springer
− Maurer, Christian (2010): Integrated Online Marketing – Monitor, Aggregate &
Share, Tourism-Review On-Line Magazine, 7-8/2010, S. 27-29
− Maurer, Christian (2010): Online Travel 2010: Convergence – Meta search – Social
Media – Location-aware Mobile Apps, Tourism-Review On-Line Magazine, 4/2010
− New Generation of NTO Tourist Information Portals, ENTER Conference, Lugano,
Feb 2010
− Search Engine Marketing in Practice. 2nd Internationational Tourism Online
Marketing Conference, El Gouna, Egypt, Dec 2009
− Maurer, Christian (2009): www.austria.info – das Tourismus-Informationsportal der
Österreich Werbung. Bedeutung und Einsatzmöglichkeiten von Web 2.0 im
Tourismus. In: Wagner, Udo et al. (Ed.): Fallstudien aus der österreichischen
Marketingpraxis 3. Wien: WUV Universitätsverlag.
− Privacy Matters in eTourism Marketing Campaigns. 1st Legal and Electronic
Transactions Forum, Beirut, Feb 2009
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Prof. (FH) Mag. Christian Maurer
IMC University of Applied Sciences Krems
Piaristengasse 1, 3500 Krems, Austria
Email: [email protected]
− Web 2.0 Business Models for Destinations. ENTER 2009 Conference, Amsterdam,
Jan 2009
− Website Performance Measurement. 1st International Tourism Online Marketing
Conference, Sharm el Sheik, Egypt, Dec 2008
− Web 2.0 – Chances and Limitations for DMOs, Workshop held at the „6th
Motivational
Meeting
for
Web-Administrators
of
the
tourism
portal
www.slovenia.info, Rimske Toplice, Slovenia, Nov 2008
− Web 2.0 Geschäftsmodelle für Tourismusorganisationen. Brennpunkt eTourismus
2008, Salzburg, Nov 2008
− eCommerce Business Models of DMOs. Case Studies in Europe. ETC-UNWTO Joint
International Seminar on E-Marketing for Tourism Destinations, Budapest, Hungary,
16-17 Jun 2008
− Data Privacy Matters in eMarketing Campaigns, Seminar held at EVTEK University
of Applied Sciences, Helsinki, Finland, March 2008
− Smart Hotel Room – the Hotel Room of the Future. ENTER 2008 conference,
Innsbruck, Austria, Jan 2008
− The Role of Organizations and Systems for Destination Management. Comparison of
the destinations Florida, Austria and Slovenia. Portoroz Business Conference, 15 –
16 Nov 2007, Portoroz, Slovenia
− eMarketing Strategie Entwicklung für Destinationen, Brennpunkt eTourismus 2007,
Bergen/Chiemsee, Nov 2007
− eTourism in Austria – experiences and perspectives. HAAGA-HELIA University of
Applied Sciences, Helsinki, Mar 2007
− Maurer, Christian (2007): The Role of eCRM in an Integrated eMarketing Strategy
for
Tourism
Organisations,
Tourism-Review
On-Line
Magazine,
2/2007
www.tourism-review.com/magazine.php
− Analysis and performance measurement of online marketing activities. Austrian
eTourism Day, Vienna, Jan 2007
− Integrated eMarketing in Practice – Success factors and limitations. ENTER 2007
conference, Ljubljana, Slovenia, Jan 2007
− Waldhör, Klemens / Maurer, Christian et al. (2006): Marktplatz Hotelzimmer –
Konzepte und Möglichkeiten für den Smart Hotelroom. Tourismus Journal, Heft 3, 8.
Jahrgang, S. 357-366.
− Abenteuer Unterkunftssuche 2006 – 1993 Tourismusorte aus Österreich auf dem
Prüfstand. Austrian Network for eTourism, Salzburg, Austria, Apr 2006
− eCRM for DMOs. Slovenian Tourism Forum,Bled, Slovenia, Jun 2005
− Content Management and Content Usability. e-communication network, Vienna,
Austria, Oct 2004
− The Virtual Mozart Guide. ENTER 2004 conference, Cairo, Egypt, Jan 2004
− Content Management within the financial, political and legal constraints of a
National Tourism Organisation. E-Business Academy of the European Travel
Commission, Brussels, Belgium, Sep 2002
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