Training for Trainers

Training for Trainers
29 September - 1 October 2014
Halle (Germany)
r
Cartoon maste s 2014
www.cartoon-media.eu
CREATIVE SAXONY-ANHALT
STIMULATING, MOTIVATING,
ADVANCING.
SAXONY-ANHALT SHOWS ITS CLASS,
ESPECIALLY WHEN IT COMES TO MAKING
THINGS ‘MOVE’.
NO WONDER ...
… since the local field of animators is highly
prosperous. There are good reasons why more and
more creative industries are taking root in SaxonyAnhalt, a media location of high international
reputation. Halle (Saale)-based MotionWorks is
one of Germany’s largest animation studios.
From box office successes such as “Mullewapp” to
TV series by ARD / ZDF / KI.KA / MDR / SRTL / Nickelodeon such as ‘The Adventures of the young
Marco Polo’ (see image), we have rendered a lot
into motion and have received plenty of ‘especially
valuable’ certifications. Well above 150 features,
documentaries and animated films have been
developed and produced in our state in recent
years. Saxony-Anhalt is more than just a backdrop.
Especially Halle (Saale) has developed into a centre
for multimedia, particularly in the fields of postproduction, sound engineering and animation.
www.kreativ-sachsen-anhalt.de
© MotionWorks, Marco Polo
Productions Inc., MELUSINE Productions,
Magpie 6 Media Entertainment Ltd./
Monster Entertainment Ltd.
Partner / Partners
TRAINING FOR TRAINERS WIRD VERANSTALTET VON
TRAINING FOR TRAINERS IS ORGANISED BY
MIT UNTERSTÜTZUNG VON
WITH THE SUPPORT OF
IN KOOPERATION MIT
IN COLLABORATION WITH
CARTOON WIRD UNTERSTÜTZT VON
CARTOON IS SPONSORED BY
3
Rainer Robra
Staatsminister und Chef der Staatskanzlei des Landes Sachsen-Anhalt
State Minister and Head of the State Chancellery of Saxony-Anhalt
H
erzlich willkommen zu „Training for Trainers“ in Halle (Saale). Ich freue mich sehr,
dass CARTOON mit der Saalestadt bereits zum dritten Mal nach 2006 und 2013
einen Ort gewählt hat, der seit 1998 zu einem international beachteten Standort für
Animationsfilm herangewachsen ist.
Die Entwicklung Halles zu einem der größten Animationsstandorte in Deutschland ist
insbesondere dem Einsatz und der Initiative aber auch der Kreativität von Tony Loeser, dem
Geschäftsführer der MotionWorks GmbH, zu verdanken. Die in Halle ansässige MotionWorks
GmbH produziert seit vielen Jahren erfolgreich Animationsfilme und -serien am Standort und
beschäftigt mittlerweile 70 feste und freie Mitarbeiter zusammen mit Partnern im In- und
Ausland.
Partner des Veranstalters von „Training for Trainers“ aus dem CARTOON MASTERS-Programm ist
die in Halle ansässige International Academy of Media and Arts (IAMA). Gegründet mit dem Ziel,
eine Brückenfunktion zwischen Ausbildung und Wirtschaft wahrzunehmen, realisiert die IAMA
seit mehreren Jahren speziell auch im Animationsbereich Trainingsangebote mit großem Erfolg.
Zu diesen Initiativen gehören die European Animation Masterclass und der Animation Talent
Award, ein online-basierter Wettbewerb für Animationskurzfilm.
Die europäische Animationsszene trifft sich im Rahmen der vielfältigen CARTOON- Programme
an verschienenden Orten Europas, die dann temporär zum Zentrum der Branche mit allen Ihren
Facetten wird. Ich danke daher insbesondere auch der MDM, dass mit ihrer Unterstützung diese
Fortbildungsveranstaltung bereits zum dritten Mal in Halle stattfinden kann und hoffe, dass
sich diese Reihe auch weiterhin fortsetzen lässt.
Ich wünsche Ihnen interessante Workshops und Gespräche sowie einen erlebnisreichen
Aufenthalt in Sachsen-Anhalts Kultur- und Medienhauptstadt Halle (Saale).
4
W
elcome to the “Training for Trainers” meeting in Halle (Saale). I am very pleased
CARTOON has returned to Halle with this event for the third time after two previous
editions in 2006 and 2013. Since 1998, the city has become an internationally
renowned location for animation, one of the largest in Germany.
To a special extent, this is thanks to the effort, initiative and creativity of Tony Loeser, CEO of
MotionWorks GmbH. For many years, the Halle-based company has been successfully producing
animated films and TV series with a staff of currently 70 employees and freelancers as well as
partners in Germany and abroad.
Implementing “Training for Trainers” in Halle, CARTOON partners with the International
Academy of Media and Arts (IAMA). This non-profit organization was founded in Halle with the
focus to complement the existing college and education landscape by highly specialised and
consistently market-oriented training, particularly in the field of animation. Over the years,
IAMA’s initiatives have included several programmes of the European Animation Masterclass as
well as the Animation Talent Award, an online competition for animated shorts.
The European animation scene comes together at changing locations within the EU thanks to
the versatile CARTOON programme. The locations temporarily become the centre of the industry
with all its facets. In particular, I appreciate the support of the MDM, bringing this advanced
training course back to Halle for the third time. I hope this series of events will continue in the
years to come.
I wish you all interesting workshops and discussions as well as an eventful stay in Halle (Saale),
Saxony-Anhalt’s capital of culture and media.
5
Manfred Schmidt
Geschäftsführer Mitteldeutsche Medienförderung
Managing Director of Mitteldeutsche Medienförderung
I
m Namen der Mitteldeutschen Medienförderung (MDM) möchte ich Sie herzlich in SachsenAnhalt zu „Training for Trainers“ begrüßen. Wir freuen uns sehr, dass CARTOON erneut Halle
für die diesjährige Veranstaltung gewählt hat. Die Saalestadt ist bereits seit vielen Jahren
Austragungsort hochrangiger Trainingsinitiativen und Weiterbildungsprogramme für die
europäische Medienszene – sowohl im Animationsbereich wie auch für Dokumentarfilmer und
Spielfilmproduzenten und -regisseure. Darüber hinaus beheimatet Halle mit der International
Academy of Media and Arts (IAMA) eine Einrichtung, die ein breitgefächertes Spektrum an
Fachveranstaltungen für internationale Medienschaffende bietet und sich insbesondere
auf dem Gebiet des Animationsfilms einen Namen gemacht hat. Nicht zuletzt ist Halle
ein bedeutender Medienstandort mit einer Vielzahl erfolgreicher Produktionsfirmen und
Dienstleister.
Der Animationsfilm nimmt einen wichtigen Platz im Förderspektrum der MDM ein, mit unserer
Unterstützung und natürlich durch die Arbeit vieler Kreativer entstehen und entstanden
in Mitteldeutschland eine Vielzahl erfolgreicher Film- und Serienprojekte. Neben guten
Produktionsbedingungen bemühen wir uns gemeinsam mit vielen Partnern auch um geeignete
Weiterbildungsmöglichkeiten für erfahrene Animationsfilmschaffende und für den Nachwuchs.
Die Veranstalter CARTOON und IAMA sowie deren Unterstützer sind dabei wichtige Partner.
In den kommenden Tagen widmet sich „Training for Trainers“ der weiteren Vernetzung
europäischer Animationsschulen untereinander und mit der Branche. Hier können neue
Kontakte geknüpft und Ideen entwickelt werden, vor allem bietet das Treffen Gelegenheit
für den notwenigen Austausch zu den Anforderungen und Trends in der europäischen
Animationsfilmindustrie.
Ich wünsche allen Teilnehmern anregende Gespräche und Diskussionen sowie eine angenehme Zeit
in Halle. Ich würde mich freuen, Sie bald wieder einmal in Mitteldeutschland begrüßen zu dürfen.
6
O
n behalf of the Mitteldeutsche Medienförderung (MDM) I bid you a warm welcome to
Saxony-Anhalt and to “Training for Trainers”. We are delighted that Halle will be once
again the location for this year’s meeting organized by CARTOON in cooperation with
the International Academy of Media and Arts (IAMA). For many years the city has been hosting
high-level training and qualification initiatives for the European media business, designed
for animation as well as documentary and feature film professionals. It is also home of IAMA,
an institution offering a wide range of expert events for international media professionals,
particularly in the field of animation. Moreover, Halle has become a significant media location
with numerous production companies and service providers.
Animation forms a major part of MDM’s overall funding policy. With our support and thanks
to the creative work of many professionals, a large number of successful film and media
projects could be made within the last years. Apart from well-established conditions in the
Mitteldeutschland region, we are also working together with our partners CARTOON and
IAMA to offer training programmes aimed at experienced as well as up-and-coming young
animation talents.
This current edition of “Training for Trainers” is dedicated to strengthen the network between
European animation schools and to foster the dialogue with the media industry. It is a place to
make new contacts and develop ideas, and it affords a perfect opportunity to exchange views on
the trends and challenges common to all in the European animation scene.
I wish all participants a stimulating few days of conversation and debate and an enjoyable stay
here in Halle. I hope we may welcome you back again to Mitteldeutschland in the future.
7
Marc Vandeweyer
General Director of Cartoon
Yolanda Alonso
Cartoon Masters Director
F
or many years now CARTOON has supported the dialogue between education and
industry through its coaching programmes at the Cartoon Movie and the Cartoon Forum
and through Training For Trainers, an initiative aimed at fostering links, alliances and joint
projects between attending teaching establishments and speakers from the professional world.
Animation is one of the greatest growing sectors in the audiovisual industry with a constant
need for versatile, skilled and internationally minded professionals able to understand the
creative and business aspects of the animation industry.
This meeting, hosted in Halle for the second year running, is therefore a great place to mix
professional presentations, academic workshops and screenings of students’ graduation works.
We wish to thank our co-funders Creative Europe of the European Commission, Sachsen-Anhalt
and Mitteldeutsche Medienförderung (MDM) as well as co-organiser, the International Academy
of Media & Arts (IAMA).
We hope you enjoy this European professional and academic gathering and are confident it will
help you consolidate your network and skills.
8
LE CENTRE
DU CINEMA
ET DE
L’AUDIOVISUEL,
PREMIER
PARTENAIRE
DU CINEMA
BELGE
PRODUCTION
PROMOTION
DIFFUSION
www.centreducinema.be
9
Informationen / Information
Intecta – Kreativquartier
Leidenschaften (Händel-Haus)
MahnS Chateau
Dormero Hotel
Dormero Conference room: Schützensaal
10
HOTEL UND KONFERENZORT /
HOTEL AND CONFERENCE VENUE
ORGANISATIONSTEAM /
ORGANISATION COMMITTEE
DORMERO Hotel Rotes Ross
Conference room: Schützensaal
CARTOON
Leipziger Str. 76
(Main entrance Franckestr. 1)
06110 Halle (Saale)
T (49) (345) 233 43 00
RESTAURANTS
Welcome Dinner – 29th September
Leidenschaften
Café und Hofrestaurant im Händel-Haus
Grosse Nikolaistr. 5
06108 Halle (Saale)
T (49) (345) 58 29 87 77
Participants’ Dinner – 30th September
Intecta – Kreativquartier
Grosse Ulrichstr. 23
06108 Halle (Saale)
T (49) (345) 472 27 41
Farewell Dinner – 1st October
MahnS Chateau
Oleariusstr. 4a
06108 Halle (Saale)
T (49) (345) 20 36 98 60
Marc Vandeweyer Yolanda Alonso Nicola Lennon Julie Liamin Joëlle Kesenne Stéphanie Siegels Fouzia Arrouj
Av. Huart Hamoir 105
1030 Brussels - Belgium
T (32) (2) 242 93 53
[email protected]
www.cartoon-media.eu
International Academy of Media and Arts e.V.
Mike Riemenschneider Christiane Dankert
Mansfelder Str. 56
06108 Halle (Saale)
T (49) (345) 478 08 08
[email protected]
www.iama-halle.de
Claudia Müller DIENSTLEISTUNGEN / SERVICES
Interpreters
Interface
Rue de Condé 10
69002 Lyon - France
T (33) (4) 78 37 84 84
[email protected]
www.interfaceconseil.com
Technical supplier
Neumann & Müller GmbH
Wettersteinstr. 1
82024 Taufkirchen/München
T (49) (89) 500 36 10
[email protected]
www.neumannmueller.com
11
Programm / Programme
Monday 29th September
Participants’ arrival in Halle
19:30
Welcome Dinner at Händel-Haus
Toast & welcome speeches by Manfred Schmidt, Managing Director at Mitteldeutsche
Medienförderung, Claus-Peter Bossmann, Head of the Media Law & Policy Division, State
Chancellery of Saxony-Anhalt, and Elke Lüdecke, Manager at MDR-Landesfunkhaus SaxonyAnhalt.
Tuesday 30th September
12
9:00 - 9:15
Welcome words and presentation of the programme by Nicola Lennon (Cartoon) and
Mike Robinson (Mike Robinson Consultancy)
9:15 - 10:00
Opening Keynote: The relationship between games and animation; how to pitch to a games
publisher
Speaker: Vincent Dondaine, Bulkypix (France)
Moderator: Mike Robinson
10:00 - 10:45
How to use Social Media (social networks, community building) as a marketing tool
Speaker: Filipa Almeida, beActive (Portugal)
Moderator: Mike Robinson
10:45 - 11:15
Coffee Break
11:15 - 12:45
Case study of a cross-media strategy: “Little Wild Worlds”
Speakers: Janne Lehtinen, Studio Outo (Finland) & Ruth Dyson, Pink Zebra Film (Norway)
Moderator: Mike Robinson
12:45 - 14:00
Lunch
14:00 - 14:45
Workshop on Remote training
Workshop leader: Christian Ballund, The National Film School (Denmark)
14:45 - 15:30
Workshop on Creating a pan-European post-graduate module
Workshop leader: Jason Robertson, University of the West of Scotland (UK)
15:30 - 16:00
Coffee Break
16:00 - 17:15
Screenings of students’ works
18:30 - 19:30
Guided tour of animation studio MotionWorks
Dinner at Intecta
20:00
Wednesday 1st October
9:30 - 10:15
An overview of the status of the European Animation Market: changes in broadcast/
viewing habits; on-line access; 360°; cross-media; transmedia developments; etc.
Speaker: Johanna Karsenty, Médiamétrie / Eurodata TV Worldwide (France)
Moderator: Mike Robinson
10:15 - 11:00
How to create cross-media concepts for the game industry, as well as broadcast
Speaker: Egbert van Wyngaarden, Transmedia Desk (Germany)
Moderator: Mike Robinson
11:00 - 11:30
Coffee Break
11:30 - 12:45
Building the “perfect” production pipeline: the craft of the professional production
manager
Speaker: Marc Dhrami, Gaumont Animation (France)
Moderator: Mike Robinson
12:45 - 14:00
Lunch
14:00 - 14:45
Workshop on how to organise a summer school: from the preparation and initial
promotion to the evaluation and dissemination of results
Workshop leader: Panagiotis Kyriakoulakos, DPSD - University of the Aegean (Greece)
14:45 - 15:30
Workshop on Creating and establishing I.P. - the legal implications
Workshop leader: Jason Robertson, University of the West of Scotland (UK)
15:30 - 16:00
Coffee Break
16:00 - 17:45
Screenings of students’ works
17:45 - 18:00
Closing remarks by Nicola Lennon (Cartoon) and Mike Robinson (Mike Robinson
Consultancy)
Farewell Dinner at MahnS Chateau
19:30
Thursday 2nd October
Departure of participants
13
Sprecher / Speakers
Filipa Almeida BeActive (Portugal)
BeActive is an award-winning film, TV and transmedia production company, experienced in developing, producing
and distributing entertainment content across multiple platforms. With a decade of experience in international coproductions, multi-platform content production, format development, and licensing, the company is in the vanguard
of next generation entertainment. “Sofia’s Diary”, beActive’s first transmedia series created in 2003, was already
produced and localized in 10 territories mixing TV, Internet, mobile and other media. BeActive is also responsible for
the development and production of “Flatmates”, “Final Punishment” and “Beat Generation”, transmedia properties
produced in Portugal, UK, Ireland, Greece, Eastern Europe and Russia.
With offices in Lisbon, Dublin, London and São Paulo in Brazil, and a joint venture with The Nightingale Company,
a Toronto-based production company, beActive is also involved in international TV & film co-productions. The most
recent include “Sofia’s Diary” (UK) and “Sofia’s Diary” (China) for Sony Pictures Television, HBO Canada primetime
series “The Line” and “Living In Your Car”, Emmy-nominated Brazilian mini-series “Final Punishment” and the UK film
production “The Knot”, featuring Mena Suvari and Noel Clark.
Marc Dhrami Gaumont Animation (France)
A graduate of the Business School of Paris Chamber of Commerce and Industry, Marc Dhrami started in animation in
1998 at the Studio Dargaud-Marina as Post-production Supervisor and then Head of Production. He joined Millimages
in 2000 to organize and control the manufacturing of Millimages’ series at its outsourced exclusive partners or
subsidiaries in Ukraine, Romania, Poland and India. After ten years as Head of Productions on Millimages’ series and
animated feature films, he joined Gaumont Animation as Head of Financing and Co-productions in 2011 and recently
took the role as Head of Production adding studio operations and productions to his co-production responsibilities.
Vincent Dondaine Bulkypix (France)
14
13 years in the gaming industry from tester to company founder, from physical gaming industry to digital distribution,
Vincent has a global view on a very fast-moving industry where everything is changing on a 6-month basis: Hardware,
software, working methods and marketing… In 2008 Vincent co-founded Bulkypix, which is now one of the mobile
industry’s fastest growing international publishers with more that 150 titles published on iOS and Android.
Ruth Dyson Pink Zebra Film (Norway)
As an educated biologist from the University of Newcastle-Upon-Tyne, Ruth Dyson is an English Director and Producer
that has nine years experience working on Emmy-nominated international co-productions & award-winning factual
nature series for the highly reputable BBC, Discovery and National Geographic channels. Based in Norway, she is the
founder of Pink Zebra Film and currently is the author of the new animated nature pre-school TV series and multimedia concept Little Wild Worlds, in collaboration with Finnish animation production company Studio Outo.
Johanna Karsenty Médiamétrie / Eurodata TV Worldwide (France)
Johanna Karsenty is currently Director of International Research at Eurodata TV Worldwide where she is in charge
of international television studies. In particular, she is responsible for the Kids TV Report, which gives an overview
of children’s TV landscapes across Europe and around the world. She graduated from the Business Administration
Institute of Toulouse with a Masters in marketing, specialising in new technologies.
Her company, Eurodata TV Worldwide, partners with official audience measurement agencies around the world to
create a database covering more than 100 countries, which gives a unique opportunity to access all the latest audience
stats, hits and trends.
Janne Lehtinen Studio Outo (Finland)
Janne Lehtinen has a 17-year career in marketing, content production and content distribution. He started his career
in advertising and has since held numerous managerial positions in international organizations, having worked with
numerous international tech companies and most recently within a New York-based team working with Discovery
Channel, New York Times and Bloomberg helping them navigate the mobile & digital revolution. Janne has also been
an investor, business development consultant and a board member in two Finnish technology startups. Currently he is
the CEO of Studio Outo, the creators of “Hullabalooba”, a pirate slapstick cross-media content venture.
Egbert van Wyngaarden Transmedia Desk (Germany)
Author, Script-Consultant and Transmedia-Expert, Egbert van Wyngaarden studied law at Leiden University, philosophy
in Edinburgh and Media Management in Paris. He worked as a producer with the Avignon Festival, Gaumont Télévision
and Kirch New Media before establishing himself as a scriptwriter in 2004. In September 2011, Egbert van Wyngaarden
was appointed Professor for Scriptwriting and Creative Writing at MHMK Macromedia University of Media and
Communication in Munich. In 2012, he founded the digital storytelling agency Transmedia Desk. He is also Founder and
President of the interdisciplinary network for media professionals Transmedia Bayern.
15
Moderator
Mike Robinson Mike Robinson Consultancy (UK)
16
Mike Robinson graduated from Lancaster University in 1969 and went to work in British Repertory Theatre as stage manager
and for 8 years as production manager at the Manchester Library Theatre Company.
In 1979, he joined Cosgrove Hall productions as studio manager and for 9 years as general manager. The company produced
such classics as “Danger Mouse”, “Count Duckula” and “The Wind in the Willows” and won many international awards.
In 1992, Mike set up his own animation consultancy specialising in project management and co-production. He has worked
with broadcasters, distributors, production companies and investors.
In addition to project consultancy, Mike is asked to prepare reports on animation issues as well as advising clients on
production budgets, schedules, control facilities, business plans and finance/rights strategies. Mike was one of the founder
members of The British Animation Training Scheme (BATS); he is a moderator for both Cartoon Forum and Cartoon Movie;
he chairs and participates at Cartoon Finance and Cartoon Training for Trainers. He also participates in the “Animation
Sans Frontières” (student) programme and European Animation Masters where his subjects include role playing interactive
games on co-production and pitching.
Mike is passionate about giving young producers and graduates a greater understanding of The Business of Animation.
Remember how the
European animation industry was in 1988,
and how it has grown since then...
The MEDIA Programme is proud
to have contributed to this success.
20
EUROPEAN COMMISSION
DIRECTORATE GENERAL EDUCATION AND CULTURE/
EDUCATION, AUDIOVISUAL and CULTURE EXECUTIVE AGENCY
B-1049 Brussels - Belgium.
Email: [email protected] - Web: http://ec.europa.eu/media