Graz is UNESCO City of Design The City of Graz and the Creative

Transcrição

UNESCO City of Design
_I
Graz is UNESCO
City of Design
_II
The City of Graz and the
Creative Industries Styria in
International Networks
_III
Being a City of Design Means:
The Information Campaign
_IV
Statements from the Realms
of Politics, Business & the
Creative Economy
_I
Graz is UNESCO
City of Design
www.cis.at
Graz is UNESCO City of Design
Table of Contents
Page 02
Graz is
Page 04
Guide to a Lived City of Design
Page 04
A Successful Pair:
Creativity & Economy
Page 05
New Ways off the Beaten Track
Page 06
CIS Laid the Cornerstone
Page 06
Title without Funds
Page 07
Indirect Profitability
and Next Steps
Page 07
Rethinking the “User Interface”
of the City
Page 08
City of Design Board
01
Graz is UNESCO City of Design!
It’s official now: Graz is the first Austrian City of Design! On 16. 03. 2011 the DirectorGeneral of UNESCO in Paris, Ms Irina Bokova, officially announced the inclusion of
Graz into the international network of creative cities.
www.cis.at
www.graz-cityofdesign.at
The driving forces of the application and all those who have opened the
way towards the City of design status since 2007 – the Provincial Government of Styria, the City of Graz and the Creative Industries Styria (CIS)
– are more than happy now. “With the designation of City of Design, Graz is
now at eye level with other Cities of Design such as Berlin, Shanghai, Kobe
or Buenos Aires“, Mag. Siegfried Nagl, Mayor of the City of Graz, is glad
to remark.
By founding the CIS in 2007 Dr. Christian Buchmann, Member of the
Provincial Government responsible for Economic Affairs, laid the cornerstone for the city’s application for the status of a UNESCO City of Design.
“Graz has enormous creative potential. Creating public awareness for this
is the task of the CIS. In the greater area of Graz the share of the creative
economy amounts to fourteen percent of the total added value after all. I
am happy that the year-long commitment on the part of CIS is crowned
with this title now. Yet this title is not the end but only the beginning of
a challenging mission”, Buchmann is happy to state. Within the frame of
the new economic strategy the creative economy as a cross-sectional area
is of special importance. “What we aim for is creating new jobs through
by implementing creative ideas”, says Provincial Government Member
Buchmann.
As a UNESCO City of Design Graz will continue on the path the city has
already chosen. “In this respect this path must be seen as a creative process
involving all participants where design must be incorporated into the everyday life of the city across all departments and disciplines. Thus the city can
develop its individual face through design”, Deputy Mayor Lisa Rücker
emphasizes.
The inclusion into the UNESCO list of Cities of Design is not limited in
time, so Graz is permanently a City of Design. “Thus the design process
must be organized for the long term”, CIS CEO Mag. Eberhard Schrempf
explains. “Design as we understand it is a lived attitude and the expression
of an urban and sustainable culture that regards the intelligent figuration of
living space as a central value.”
02
All spheres of life will benefit from the City of Design status, from the
user interface of the city and the self-conception of the Grazers right
through to the economy – such as, for example, tourism, trade and gastronomy. Eventually, the process should result in making the “Made in
Styria” brand a successful brand for the whole of Austria.
In the past three and a half years the CIS have managed the application
and positioned the creative economy with manifold projects over the
years. There is for example
- the Design Month, when Graz is the hub of the local and international
design world for one month,
- the designforum Steiermark, a modern presentation space for designers
and design-relevant projects in the Kunsthaus Graz,
- the Designers in Residence project, which brings together designers and
entrepreneurs,
- the Architecture Export aiming at making Styrian architecture better
known on the international level or
- Erlebniswelt Wirtschaft (Adventure World Economy) with already
15 companies on board which open their doors to the interested public
so that it can experience innovation.
03
Guide to a Lived City of Design
“We are very happy about this distinction and about being able to contribute to the creation of an open climate for innovation and experimentation. Applying for the status of a City of Design was the right decision.
Because creativity is a vital resource, which we are going to mine now”,
Mag. Siegfried Nagl, Mayor of Graz, explains. A city’s size doesn’t matter, says Nagl. What counts is the creative potential, which is available
in Graz now. “Now we have to create framework conditions for the way
design can be lived out across all departments and tasks and among the
population,“ Nagl adds.
Design is more than just styling. First and foremost, design is no result but a
creative process which must be developed bottom-up. To make Graz a City
of Design – with founding the Creative Industries Styria (CIS) Graz already
decided to take this step in 2007 and anchored the subject of “design” in
the city’s agenda. The UNESCO title of a City of Design is no distinction for
already accomplished things, on the contrary: Now the real work is about
to begin because City of Design is regarded as a task for the future.
“For me as an entrepreneur being
a City of Design means actively
contributing my share.”
KoR Hans Roth, CEO
Saubermacher Dienstleistungs AG
A Successful Pair: Creativity & Economy
Dr. Christian Buchmann, Member of the Provincial Government responsible for Economic Affairs and Innovation, Culture and European Affairs,
is one of the driving forces behind the project of City of Design. “Over
the past few years the creative economy has been built up as a field of
excellence in Styria and as a cross-sectional area it has been established
as one of the most significant core themes of the Economic Agenda 2020,
Environmental Technology, Life Sciences and Mobility”, says Buchmann.
With their work the CIS have contributed a lot: With projects such as the
Design Month, the designforum Steiermark, the Designers in Residence
project or the lead project of the department, Erlebniswelt Wirtschaft
(Adventure World Economy), with already 15 companies involved and
further 20 in the pipeline.
04
In the greater area of Graz the creative economy generates 1.5 billion
euros of gross added value per year, which corresponds to a share of 14
percent of the total added value. The creative economy in Styria offers
jobs for about 40,000 people – with upward tendency. “With the City
of Design status this potential is moving to the foreground and getting the attention of crafts, commerce, industry and service providers”,
Buchmann adds.
„Being a City of Design
means leaving the usual.”
DI (FH) Julia Klinger, graphic designer,
von K
New Ways off the Beaten Track
„Creative“ derives from Latin „creare“, which means something
like make, produce, manufacture but also select something new.
“Being a City of design expresses a lived attitude and a high degree of
awareness for creative processes across all areas of the city’s activities.
Creativity needs an environment which is open for creative solutions
and new approaches off the beaten track. We, as those with political responsibility, enjoy being involved in this with our decisions”, Deputy
Mayor Lisa Rücker emphasizes.
Now, as a UNESCO City of Design, we must make good use of the momentum we have gained in recent years and translate it into long-term
projects and measures. So, starting from the design city Graz a value
chain is created which extends all over Austria: “Made in Styria“ not
only becomes a brand of quality that upgrades the business locations
of Graz and Styria but, in addition to this, the region is to become the
reference for innovation that sets the standard nationwide and defines
the framework conditions for international competition.
“Being a City of Design means
being a bustling hot spot.”
Karin Wintscher-Zinganel, fashion designer,
assembly Fashion and Designfestival
05
CIS Laid the Cornerstone
Since 2007, the Creative Industries Styria (CIS) have been continuously
working on the project of City of Design and have already established a
large number of international contacts. Moreover, the CIS managed the
application. “Now it is a matter of integrating and anchoring design as
something self-evident in everyday life, CIS CEO Mag. Eberhard Schrempf
explains. Then he adds: “In Central Europe people more often than not
equate design with styling.Yet design is no result but a process and styling
is only part of it. Now this design process has to be carried on in Graz despite the possible risk of failure. Only in this manner we can successfully
create something new.”
Over the past three and a half years the CIS have already accomplished a
lot. Projects such as the Design Month, the designforum Steiermark, the
Designers in Residence project and, most recently, Erlebniswelt Wirtschaft
(Adventure World Economy) have been launched. With the support programme Einfalls!Reich of Steirische Wirtschaftsförderung SFG (the Styrian
business development agency) the Provincial Government of Styria made
a significant contribution to developing and promoting the creative economy scene.
“Being a City of Design also
means leaving things undesigned
once in a while.”
Daniel Bauer, creative director,
ShotShotShot
Title without Funds
As opposed to the title of a “Capital of Culture” the UNESCO distinction means one thing first and foremost: The UNESCO does not contribute
any funds and, unlike “Capital of Culture”, the status is not limited to
one year. Thus Graz is and will remain a City of Design. This entails
establishing design as a holistic creative process of developing products
and services for the society and as an interface between art and technology, and not carrying out as many attractive projects as possible within
a given timeframe. The challenge is to incorporate design into the everyday life of the city and live it across all departments and disciplines.
06
Indirect Profitability and Next Steps
Apart from the newly won international appeal, Graz as a City Design
will benefit in many respects and across all business sectors and areas.
Tourism, trade and gastronomy will experience a boost, the quality of
life will further improve and the growing creative economy will get the
opportunity to market local products on a national and international level.
The existing network and the new contacts to other Cities of Design help
further develop and at the same time further extend what is already in
place on the local and regional level with the help of international partners.
seeing architecture, urban development and design as fundamental
necessity rather than luxury.”
DI Ernst Giselbrecht, architect
Rethinking the “User Interface” of the City
All parties involved agree that the “user interface” of the city must be reviewed, too. This not only means taking responsibility for the way we deal
with public space. Altogether, it is about the appearance and the question
how the city – from public space and the city’s Internet presentation to the
shop windows – shall present itself. To make this visible and perceptible,
all parties involved have to work together. Moreover, the already initiated
process of raising public awareness is to be continued, so that Graz as a
City of Design is not only instilled in the minds of the Grazers but in their
hearts too.
„Being a City of Design means
that our efforts are acknowledged
from the outside too.“
Dr. Michael Pachleitner, CEO
Michael Pachleitner Group
07
City of Design Board
The City of Design Board is a consultative board of experts with the task
of developing and managing projects. After the UNESCO completed the
evaluation phase, it has been extended and now acts as a strategic development center that makes sure that for the application and beyond the
content is conceived and developed that enables the positioning of Graz
as a “UNESCO City of Design” in a national and international context.
The Board recommends projects to be realized to the City of Graz and
cultivates the brand of “City of Design”. Thus the Members of the Board
are both internal and external ambassadors of Graz as a “UNESCO City
of Design”.
making design visible.“
Alexander Kada, designer,
Kadadesign
As opposed to the title of a “Capital of Culture” the UNESCO distinction means one thing first and foremost: The UNESCO does not contribute
any funds and, unlike “Capital of Culture”, the status is not limited to
one year. Graz is and will remain a City of Design. This entails establishing design as a holistic creative process of developing products and
services for the society and as an interface between art and technology,
and not carrying out as many attractive projects as possible within a given
timeframe. The challenge is to incorporate design into the everyday life
of the city and live it across all departments and disciplines.
Being a City of Design means ...
... quality of life
... thinking in colourful ways
... living life to the fullest
... having one’s finger on
the pulse of time
... showing more.
DI Marion Wicher, architect,
yes architecture
08
Members of the City of Design Board:
DI Dr. Wolfdieter Dreibholz, architect | Chairman of ASVK
Mike Fuisz, Designer | CEO, moodley brand identity
Dr. Josef Gründler, Head of Degree Programme Media and Interaction
Design FH Joanneum
Mag. Dieter Hardt-Stremayr, CEO | Graz Tourismus & Stadtmarketing GmbH
Ed Hauswirth, artist | Theater im Bahnhof
DI Gerhard Heufler, industrial designer | Head of Degree Programme
Industrial Design FH Joanneum
DI Martin Krammer, architect / KMDCC – Krammer Design Creative
Communications
Mag. Katharina Kocher-Lichem, Provincial Government of Styria |
Economy, Europe and Culture
Heimo Lercher, Agentur I-Punkt | WKO section chairman
Andrea Pavlovec-Meixner, local councillor, Graz | Green Party
Mag. Eberhard Schrempf, Chairman of the Board | CEO, Creative
Industries Styria GmbH
Dr. Hans Schullin, designer, Schullin & Söhne /GTV
Dr. Peter Stepantschitz, Mayor’s Office of the City of Graz| Head of Office
Dr. Karl Stocker, exhibition & museum designer | Head of Degree
Programme Exhibition & Museum Design FH Joanneum
DI Mag. Bertram Werle, Head of Department / Building Directorate
of the City of Graz
DI Marion Wicher, architect, yes architecture / Chamber of Architects
09
_II
Networks
www.cis.at
Networks
In recent years the Creative Industries Styria and the City of Graz have done some
strategic networking to put both Graz and Styria on the map as up-to-date design
and creative economy locations. The result of this international networking effort is
the membership in three important creative networks, the UNESCO Creative Cities
or City of Design Network, the European Creative Business Network (ECBN) and the
Global Design Cities (GDC).
UNESCO City of Design Network:
Since 2004, the UNESCO has tied an international network of creative
cities. Meanwhile, the Cities of Design Network comprises 10 cities. Moreover, there are 18 cities from other creative disciplines (literature, music,
film, gastronomy, crafts & folk art and media arts) which are also members
of the global Creative Cities Network.
1
2
3
4
5
Berlin (Germany)
Buenos Aires (Argentina)
Kobe (Japan)
Montreal (Canada)
Nagoya (Japan)
6
7
8
9
10
Shenzhen (China)
Seoul (South Korea)
Shanghai (China)
St. Etienne (France)
Graz (Austria)
1
9
4
10
7
8
5
3
6
2
01
European Creative Business Network (ECBN)
The ECBN organizes a sustainable network of cities and organisations
for the principal purpose of creating an easily accessible, effective and
attractive market for creative and cultural entrepreneurs. What takes
center stage is mutual exchange on the entrepreneur level. The Creative
Industries Styria are among the founding members of this network. The
following institutions are among its founding members:
Creativity Zentrum, Bilbao (Spain)
South West Screen (Great Britain)
City of Vicenza (Italy)
Tudor – National Government Org. (Luxembourg)
Creative Industries Styria, Graz (Austria)
Swedish Creative Industries Incubator Programme (Sweden)
City of Rotterdam (Netherlands)
ECCE – European Centre for Creative Economy, Dortmund (Germany)
AIM – Amsterdam Innovation Motor (Netherlands)
Global Design Cities (GDC)
GDC Summit (Global Design Cities Summit) is a consultative forum
which is made up of municipalities, entrepreneurs, academics, designers
and citizens of cities around the world that have undertaken the task of
discussing the development of contemporary cities by means of design and
urban design policies and exchanging experiences.
Amsterdam
(Netherlands)
Ankara (Turkey)
Bangkok (Thailand)
Beijing (China)
Buenos Aires
(Argentina)
Cape Town (South
Africa)
Eindhoven (Netherlands)
Florianopolis (Brazil)
Graz (Austria)
Guandong (China)
Guangzhou (China)
Hamburg (Germany)
Hangzhou (China)
Helsinki (Finland)
Hong Kong (China)
Istanbul (Turkey)
Jakarta (Indonesia)
Jundiai (Brazil)
Kobe (Japan)
Lisbon (Portugal)
Manazuru (Japan)
Montreal (Canada)
Nagoya (Japan)
Nairobi (Kenya)
Qingdao (China)
Rotterdam
(Netherlands)
Seoul (South Korea)
Shenzhen (China)
Taipei (Taiwan)
Turin (Italy)
Yangzhou (China)
Yanji (China)
02
_III
Campaign
www.cis.at
Campaign
“Being a City of Design means ...”
Design is a holistic process of creation which affects our entire social environment. This
deeper meaning of the term was one of the starting points for developing the campaign
at hand. Design is not superficial and does not only follow aesthetical criteria but design
must be understood as a long-term process.
The campaign “Being a City of Design means ...“, which was conceived
on this assumption, communicates all these complex aspects, and in a
simple and easy-to-understand manner at that. The campaign wants to
throw a light on things, inform and inspire people and fill them with
enthusiasm. What is special about it – and this sets it apart from classic
campaigns – is the active involvement of players who deal themselves
with the notion of design in a constructive manner. No matter if they are
individuals and companies that work themselves in the creative economy or individuals and companies that are receptive to this topic and expect positive effects from dealing with design. Thus the Graz designers
become design ambassadors. The same goes for the local businesses, first
and foremost those from the fields of trade and commerce and gastronomy and tourism.
Graz City Hall
01
Nikolaiplatz 5
Schloßberg
02
Hotel Weitzer
Graz Opera House
03
Hotel Daniel
FH Joanneum –
University of
Applied Sciences
04
MP09
Holding Graz
05
Giga Sport
Bridges
06
Bubbles
in shops in
the city
City of
Design
zu sein
heißt ...
Design als
Qualitätsmerkmal zu
definieren.
Gerhard Heufler, Studiengangsleiter
Industrial Design, FH Joanneum
City of
Design
zu sein
heißt ...
Umweltschützer
der Augen und
Ohren, der Bilder
und der Sprache
zu sein.
Mike Fuisz, Designer, moodley brand identity
07
Table tents
Shopping bags
Beer coasters
City of
Design
zu sein
heißt ...
... intelligent zu
überraschen.
Mike Fuisz, Designer,
moodley brand identity
Front
Back
... mit guter
Form zu leben.
... die Stadt zu
entwurschteln.
Hans Schullin, Designer,
Schullin & Söhne
Franz Lammer, Grafik-Designer,
onomato Gestaltungsgesellschaft
... brodelnder
Brennpunkt
zu sein.
Karin Wintscher-Zinganel,
Modedesignerin, Pell Mell
Back variations
08
Balloons
Graz
UNESCO
Graz
UNESCO
City of
Design
City of
Design
Information folder
Graz
City of
UNESCO
Design
City
of
Design
Graz
UNESCO
City of
Design
200
km
04
03
Graz
City of
UNESCO
Design
City
of
Design
20
16
14
29
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23
22
17
24
06
21
26
13
32
09
30
07
15
10
01
12
11
02
31
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08 05
25
01.
Was ist eine UNESCO „City
of Design“?
„City of Design“ ist kein klassischer „Titel“ auf Zeit.
Das heißt: „City of Design“ ist man nicht für einen
Monat oder für ein Jahr, sondern für immer. Eine
„City of Design“ ist Member im UNESCO-Netzwerk
der kreativen Städte – das verlangt ein klares
Bekenntnis zu Kreativität und Innovation. Für Graz
bedeutet das, dass Design in allen Lebensbereichen
sicht- und spürbar werden soll.
02.
Was umfasst Design eigentlich alles?
Design ist ein weit gefasster Begriff, der nicht allein
auf Behübschung ausgerichtet ist. Design – in einem
modernen Sinn verstanden – bedeutet schlicht und
einfach, den Lebensraum so zu gestalten, dass die
Umwelt und der Alltag für die Menschen einfacher
und lebenswerter werden. Somit wird Design zu
einem ganzheitlichen Gestaltungsprozess, der viele
Aspekte einschließt, von der Entwicklung neuer
Produkte und Dienstleistungen bis zur bewussten
Gestaltung der Stadt selbst.
03.
Was ist das Netzwerk der kreativen
Städte der UNESCO?
Die UNESCO baut seit 2004 ein weltweites Netzwerk
kreativer Städte auf, die besondere Leistungen auf
dem Gebiet der Kreativwirtschaft erbringen. In
insgesamt sieben Kategorien (Literatur, Film, Musik,
Volkskunst, Design, Medienkunst und Gastronomie)
können sich Städte um die Aufnahme in das
„Creative Cities Network“ bewerben. Das Netzwerk
soll die Entwicklung der lokalen Kreativwirtschaft
unterstützen, die internationale Vermarktung
von kulturellen Produkten und Leistungen
begünstigen, neue Arbeitsplätze schaffen und
die gesellschaftliche und wirtschaftliche
Entwicklung fördern.
1
Landeszeughaus
1
Landeszeughaus
1
Landeszeughaus
1
Landeszeughaus
1
Landeszeughaus
1
Landeszeughaus
1
Landeszeughaus
1
Landeszeughaus
1
Landeszeughaus
1
Landeszeughaus
01.
Was ist eine UNESCO „City
of Design“?
„City of Design“ ist kein klassischer „Titel“ auf Zeit.
Das heißt: „City of Design“ ist man nicht für einen
Monat oder für ein Jahr, sondern für immer. Eine
„City of Design“ ist Member im UNESCO-Netzwerk
der kreativen Städte – das verlangt ein klares
Bekenntnis zu Kreativität und Innovation. Für Graz
bedeutet das, dass Design in allen Lebensbereichen
sicht- und spürbar werden soll.
02.
Was umfasst Design eigentlich alles?
Design ist ein weit gefasster Begriff, der nicht allein
auf Behübschung ausgerichtet ist. Design – in einem
modernen Sinn verstanden – bedeutet schlicht und
einfach, den Lebensraum so zu gestalten, dass die
Umwelt und der Alltag für die Menschen einfacher
und lebenswerter werden. Somit wird Design zu
einem ganzheitlichen Gestaltungsprozess, der viele
Aspekte einschließt, von der Entwicklung neuer
Produkte und Dienstleistungen bis zur bewussten
Gestaltung der Stadt selbst.
03.
Was ist das Netzwerk der kreativen
Städte der UNESCO?
Die UNESCO baut seit 2004 ein weltweites Netzwerk
kreativer Städte auf, die besondere Leistungen auf
dem Gebiet der Kreativwirtschaft erbringen. In
insgesamt sieben Kategorien (Literatur, Film, Musik,
Volkskunst, Design, Medienkunst und Gastronomie)
können sich Städte um die Aufnahme in das
„Creative Cities Network“ bewerben. Das Netzwerk
soll die Entwicklung der lokalen Kreativwirtschaft
unterstützen, die internationale Vermarktung
von kulturellen Produkten und Leistungen
begünstigen, neue Arbeitsplätze schaffen und
die gesellschaftliche und wirtschaftliche
Entwicklung fördern.
09
Pad and pencils
Graz
UNESCO
City of
Design
Static foils –
shop labeling
10
_IV
Testimonials
& Statements
www.cis.at
Testimonials & Statements
Already during the application phase great emphasis was placed on actively involving the
entire creative scene in the application process. Strong solidarity within the scene and
commitment for the common cause extend across all economic sectors and creative disciplines, which can be clearly understood when referring to the large number of statements on the subject provided by creative people in the frame of the campaign.
Testimonials from the Realms of Politics,
Business & Industry
Armin Egger, Chairman Messe Congress Graz
“A UNESCO City of Design is in the spotlight of international perception. For the business location Graz and its supra-regional significance
this is an invaluable advantage.”
Detlev Eisel-Eiselsberg, City Councillor
“The City of Design status will entail noticeable advantages for families
and young people in Graz. Design – understood as responsible treatment of the living environment of young and old – will have a positive
effect in all areas of life.”
Dr. Manfred Gaulhofer, CEO Gaulhofer Fenster und Türen
“Good design is like good art – it needn’t be explained and is still thrilling.
‘Art’ of the one or other kind not only enriches our private lives but business too.”
Mag. (FH) Sonja Grabner, City Councillor
“Design amazes the visitors of our city. Design is like an anthill. Something great is built and creates jobs. Design is in the mind. By means
of design the city of knowledge and creativity becomes a business and
education location.”
Univ.-Prof. Dr. Alfred Gutschelhofer, Rector of the University of Graz
“As a city of students Graz has been firmly established for many years.
As a City of Design the city becomes more attractive particularly for
young people in training, as the degree of international networking will
further increase.”
Mag. Dieter Hardt-Stremayr, CEO Graz Tourismus und Stadtmarketing GmbH ,
Member of City of Design Board
“We hope to feel the positive effects of being a City of Design in tourism,
too. Graz is a brand which improves its image through this and becomes
even more interesting as a travel destination.”
01
Ing. Josef Herk, President of WKO Styria
“Design and creative economy are economic factors that gain significance. The Styrian economy can only profit from this, as numerous
innovative ideas and impulses for the business location Styria are to be
expected from the networking of creative economy and traditional economy.”
Karl-Heinz Herper, City Councillor
“Design is no modern invention but an attitude which has been lived
throughout many centuries and can be paraphrased with one sentence:
‘What is well-designed is used, and what is used is useful.’”
Johann Hofer, Chairman of the Section Tourism and Leisure Industry of WKO Styria
“Being a City of Design is of course a big opportunity for tourism in
Graz and in Styria. The local businesses will know how to benefit from
this opportunity and profit on a long-term basis.”
Elke Kahr, City Councillor
“I’m not interested in Graz suddenly having designer apartments. It is
rather about becoming aware of the idea that design also comprises standards for the people’s basic needs.”
Dr. Burghard Kaltenbeck, CEO Steirische Wirtschaftsförderung SFG
“If Graz becomes a City of Design, this sets free additional economic
momentum. To make use of this, it is of vital importance to link up the
creative scene and economy and to promote this collaboration. Because
only its actual implementation creates new quality of life.”
Mag. Andrea Keimel, Head of the Department for Economical and Tourism
Development of the City of Graz
“Business and design belong together because design is an economic
factor which will become even more important in the future. Now, Graz
can play out a real trump card in the international competition of business locations.”
Dr. Thomas Krautzer, CEO IV Steiermark
“Design and industry are linked in a special manner. The industry recognized the significance of design already very early. Industrial Design is a
matter of course for us. Now it is important that other spheres of life recognize the significance of design!”
Heimo Lercher, CEO i-Punkt advertising agency, Chairman of the professional group
Advertising & Market Communication at WKO Styria , Member of City of Design Board
“A distinction is always nice. But now we have to take care what we make
of it. Now is the time when the real work begins – for all the people living in
the city. Design is nothing you have. Design is something you live.”
02
Mag. Heimo Maieritsch, City Management Graz
„Design stimulates! In the case of Graz this goes for an entire city, which
has already much to offer as UNESCO World Cultural Heritage and now,
as a City of Design, has numerous new possibilities to present itself on the
international level.”
Mag. Heinzpeter Mandl, member of the board of Leder & Schuh AG
“It is commonly known that beautiful things attract us. But beauty alone
is not enough – they must be functional too. If both is provided, design is
successful.”
Mag.a Andrea Pavlovec Meixner, local councillor, the Greens, Member of City
of Design Board
“Being a City of Design is a great challenge. Being a City of Design is successful if design can be experienced by all Grazers and is implemented in
a socially balanced and ecologically sound way. The creative economy in
Graz has already worked following a broad design approach and therefore has all the right credentials for positioning Graz as a socially and
ecologically one-of-a-kind city.”
Mag. Karl Pansy, CEO ACstyria
“The automotive sector is one of the prime disciplines of design, which
also illustrates very well how design works: For it isn’t all about nice
looks alone, it is also about functionality.”
o. Univ.-Prof. DI Dr. Karl P. Pfeiffer, Rector and Scientific Director of FH Joanneum –
University of Applied Sciences
“The alumni of FH Joanneum – University of Applied Sciences in the
field of design are among the best in the world. Now as a City of Design
we will further extend this main area so that Graz remains an important
impulse generator for the economy.”
Dr. Stephan Pilz, Chairman of the Industrial Section of WKO Styria
“A strong industry is always closely linked to design. At the industrial
location Graz this link is particularly pronounced. Due to first-rate education and excellent businesses Graz is about to become a top brand of
the international design scene.”
Univ.-Prof. Mag. Dr. Wolf Rauch, Dean of the Faculty of Social and Economic Sciences
at the University of Graz
“A business and education location such as Graz is well advised to think
about up-to-date ways of positioning and profiling itself. In this context
design is an excellent approach which provides important impulses for
business, teaching and research.”
03
Dr. Friedrich Santner, CEO Anton Paar GmbH
“Exceptional products are the most important competitive advantage.
Design makes an important contribution when it comes to making
products exceptional and must be consistently reflected right from the
initial idea.”
Wolfgang Sauer, Chairman of the Trade Section of WKO Styria
“This distinction of Graz opens up many possibilities for trade. Our businesses are creative enough to become aware of these possibilities and apply
them accordingly.”
Mag. Dr. Martina Schröck, City Councillor
“Design is a social issue because design makes the social coexistence of
people easier. This is a task Graz as a City of Design will particularly
deal with.”
ao. Univ.-Prof. MMag. Dr. Georg Schulz, Rector of the University of the Arts Graz
“As a form of artistic expression design is indispensable – art and design
move people and have a positive influence on our society.”
Univ.-Prof. Dr. Josef Smolle, Rector of Medical University of Graz
“Human and medical technology produce design at the highest level and
with one single objective: to make the people’s life healthier. Design is no
pretty surface but the conscious examination of the status quo with the aim
of further improving it. “
Mag. Thomas Spann, Director of WKO Styria
“When a city like Graz, which is an attractive location for businesses of
all sectors, is ennobled with the title City of Design, this adds considerable value to its economy and society.”
Mag. DI Bertram Werle, Head of the Building Directorate of the City of Graz, Member
of City of Design Board
“For me and my team making the urban living space of Graz both functional
and attractive has always been a matter of continued concern. Architecture
and design are playing a more important role in this respect. The title of
City of Design emphasizes this importance and brings new partners who
work for this common goal. And this is what I am very happy about!”
Dr. Reinhard Willfort, CEO Innovation Service Network
“Design delivers function, design creates values, design creates desire.
Thus design is an essential basis of innovation. And innovation is something every company needs today, no matter if it is large or small!”
04
Statements “Being a City of Design means ...”
Daniel Bauer, creative director, ShotShotShot
Being a City of Design also means leaving things undesigned once in
a while.
Tomislav Bobinec, graphic designer, luff up
Being a City of Design means being more than a temporary fashion.
Georg Dinstl, designer, Permanent-Unit
Being a City of Design means working together.
Favela Gold, musician
Being a City of Design means reconciling a clear brain and a passionate
heart in an urban manner.
Herms Fritz, designer
Being a City of Design means colouring the creative forces brightly so
that the people see them.
Mike Fuisz, designer, moodley brand identity, Member of City of Design Board
Being a City of Design means surprising people in intelligent ways.
DI Ernst Giselbrecht, architect
Being a City of Design means seeing architecture, urban development
and design as fundamental necessity rather than luxury.
Dr. Josef Gründler, Head of Degree Programme Media and Interaction Design FH
Joanneum, Member of City of Design Board
Being a City of Design means showing the will to create things.
Prof. Gerhard Heufler, Head of Degree Programme Industrial Design FH Joanneum,
Meber of City of Design Board
Being a City of Design means defining design as a quality feature.
Lena Hoschek, fashion designer
Being a City of Design means avoiding to subordinate young wild
creative people to both everyday life and politics.
Alexander Kada, designer, Kadadesign
Being a City of Design means making design visible.
Veronica Kaup-Hasler, Director, steirischer herbst
Being a City of Design means not confounding appearances with reality.
05
DI (FH) Julia Klinger, graphic designer, von K
Being a City of Design means leaving the usual.
Harry Kouba, CEO, BETA Young Creative Lab
Being a City of Design means making people aware of the fact how
many creative minds who received training in Graz have launched
successful careers all over the world!
Martin Krammer, architect, KMDCC – Krammer Design Creative Communications,
Being a City of Design means thinking about the city in new ways.
DI (FH) Franz Lammer, graphic designer, onomato gestaltungsgesellschaft
Being a City of Design means ridding the city’of its couldn’t-care-less
attitude!
Thomas Maitz, furniture designer, perludi GmbH
Being a City of Design means taking up a challenge.
Dr. Michael Pachleitner, CEO and company owner, Michael Pachleitner Group
Being a City of Design means that our efforts are acknowledged from
the outside, too.
DI Markus Pernthaler, architect, Pernthaler Architects
Being a City of Design means showing attitude and living it.
Wolfgang Pichler, designer, VITEO OUTDOORS
Being a City of Design means implementing sustainable design in all
fundamental considerations of the city.
Joachim Reitbauer, CEO Holzcluster Steiermark GmbH
Being a City of Design means living creativity in the city.
Chris Riebenbauer, musician & consultant, RBBR Music Management
Being a City of Design means placing Graz on the international pedestal
of the creative economy and sustainably stimulating the location with the
synergy effects resulting from this.
KoR Hans Roth, Chairman, Saubermacher Dienstleistungs AG
For me as an entrepreneur being a City of Design means actively
contributing my share.
Hans Schullin, designer, Schullin & Söhne, Member of City of Design Board
Being a City of Design means living with good form.
06
Dr. Karl Stocker, Head of Degree Programme Information Design FH Joanneum,
Being a City of Design entails that art, culture and design mutually
dynamize one another.
Mag. (FH) Hannes Walter, designer, Fluid Forms
Being a City of Design means permanently questioning ideas and actions.
Mario Weiss, TRIGON Entwicklungsberatung
Being a City of Design means thinking and acting with development
processes in mind.
Florian Weitzer, Weitzer Hotels
Being a City of Design means implementing visions.
DI Marion Wicher, architect, yes architecture, Member of City of Design Board
Being a City of Design means, ...
... quality of life
... thinking in colourful ways
...living life to the fullest
... having one’s finger on the pulse of time.
... showing more.
Karin Wintscher-Zinganel, fashion designer, Pell Mell
Being a City of Design means being a bustling hot spot.
07
Contact
doppelpunkt PR- und Kommunikationsberatung GmbH Contact person: Thomas Zenz
T: +43 (0) 0676 62 62 678
Email: [email protected]
Creative Industries Styria T: +43 (0) 0316 89 05 98 10
Email: [email protected]

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