BÖRLIND Goes Hollywood

THE BÖRLIND MAGAZINE
natural
woman
LEAF OF THE LINDEN TREE A SYMBOL OF GREEN GLAMOUR
Beauty
Makeup
Body & Soul
BÖRLIND Goes
Hollywood
www.boerlind.com
ISSUE 1/2013
NEW
Confirmed
efficacy*
Increase in skin
moisture**
+ 41%
Confirmed
efficacy*
Reduction in
wrinkle depth**
- 16%
Increase in skin
moisture**
+ 34.4 %
Reduction in
wrinkle depth** -
16.4 %
The natural alternative:
* 20 women tested; independent test institute: Derma Consult Concept GmbH.
** In relation to the orginial value and the untreated control area.
www.tautropfen.com
Treat yourself to this extra portion of hyaluronic acid and moisture for a
more supple complexion that’s as soft as velvet: Hyaluronate Moisturising Gel
and Hyaluronate Moisturising Cream. Konjac root extract supplies additional
moisture, while organic aloe vera soothes the skin. Experience the smoother
feel and the revitalised look of your skin.
editorial
Dear Readers,
That was the BÖRLIND highlight for 2013. The 85th Academy Awards
ceremony was held in the Dolby Theatre on Hollywood Boulevard in late
February. Our ANNEMARIE BÖRLIND Beautylounge was a popular feature
at the pre-Oscar reception hosted by German Films in honor of the
German nominees. We were delighted to be part of such an important
media event, and regard it as yet more proof that naturalness and sustainability are becoming ever more important in the “world of glamour.” The
Academy Awards, affectionately known as the “Oscars,” are the world’s
most prestigious film prizes. Pay a visit to the Hollywood dream factory
starting on page 16!
A small bag with skincare products made the 12-hour flight to
Los Angeles more bearable. It also gave us the opportunity to try out the
new, refreshing AVIOLA Leg Gel from DADO SENS even before the official
market launch. This exciting new product revitalizes tired, heavy legs. More
information on this innovation is available starting on page 20. This is the
year of the damask rose. We procure the essential oil and rose water for
our products from a socio-ecological project in Iran. Mystical Rose Water
from TAUTROPFEN enraptures the senses with its refreshing fragrance
while at the same time revitalizing the skin with an ample supply of moisture. Read more about this medicinal plant of the year on page 22.
This spring/summer issue is once again brimming with wonderful
information, inspiration and helpful tips for skin, body and soul. Please
also note our recruiting campaign “Become a BÖRLIND product tester!”
on page 9. Take part and discover the variety of our product world. Your
opinion is important to us.
In this issue
4 | beauty
Treasure Hunt in Piedmont:
Anti-Aging De Luxe with White Truffle
Hello Summer! Well-Protected
with ANNEMARIE BÖRLIND SUN
12 | makeup
Presenting the Trends for 2013
14 | portrait
A Quiet Heroine: Sister Edith
16 | spotlight
BÖRLIND Makeup for the Stars
The Pre-Oscar Reception in L.A.
20 | care
Beautiful Legs, Healthy Veins–
with DADO SENS AVIOLA
22 | body & soul
Soul Soother Damask Rose:
Harmonizing & Inspiring
Barre Concept: Elegant Workout
for a Beautifully Defined Silhouette
Sincerely yours,
27 | worldwide
ANNEMARIE BÖRLIND in Austria
Printing information
Daniela Lindner
BÖRLIND Management Team Member
CERTIFIED NATURAL COSMETICS
ANNEMARIE BÖRLIND is certified by EcoControl.
The seal guarantees compliance with strict ecological
standards. www.eco-control.com | In addition to
having earned the EcoControl seal, TAUTROPFEN is
also BDIH-certified. www-bdih.de | The CSE logo is the
sustainability standard for ecologically oriented
companies. www.angewandte-wirtschaftsethik.org
3 | natural woman 1_2013
beauty
”Molto bene!
I love dishes like
pasta with truffle!”
Christiane Paul, actress
and brand ambassador
for ANNEMARIE BÖRLIND
Good, Better,
White Truffles
Irresistible delicacy for skin and palate
SERVED IN STYLE. Antonio
Bottalico, waiter at the Relais
Sant’Uffizio Wellness & Spa
in Asti, Piedmont, refines
a helping of tagliatelle.
The white truffle is an anti-aging innovation. The
Lindner family traveled to the Piedmont region of
Italy together with actress Christiane Paul to see
where this sought-after mushroom originates.
C
hristiane Paul and Pope Benedict XVI share a common passion.
And it is not the stillness of the vineyards in the margraviate in
Piedmont. Here in the romantic spa hotel Relais Sant’Uffizio, an
old Dominican monastery from the 17th century, the pope emeritus
enjoyed the luxurious truffles over homemade gnocchi back when he
was still Cardinal Ratzinger. Christiane Paul is just as susceptible to the
call of this white diamond. She can hardly wait for the opportunity to
once again savor this unique flavor. Yet she finds it difficult to describe:
“White truffles have their own entirely unique taste,” she says
thoughtfully after struggling to find something to compare it with.
“I actually ate truffle for the first time several years ago. I had always
heard and read about it, but never tried it. Today I love dishes like pasta
with truffles,” she says.
Versatile tuber: unique taste,
highly beneficial for the skin
The delicacy is now within arm’s reach as waiter Antonio Bottalico
appears in front of her and her plate of homemade tagliatelle. In his
hands he carries a “Tartufo Bianco d’Alba,” one of the most expensive
edible mushrooms in the world. A kilo of white truffle costs up to
EUR 9,000, but a few grams are enough to transport gourmets into a
state of bliss. Antonio freshly grates the object of desire into paper-thin
sheets in front of his guest at the table. It is usually minimalist dishes
such as noodles, risotto, fish, polenta or scrambled eggs that set the
stage on which the precious fungi can display its true talent. A white
truffle is never cooked. That would destroy its incomparable aroma:
with a strong scent and subtle flavor, it awakens many associations.
LUXURIOUS
TEXTURE. The
BÖRLIND Biolifting
Complex (white
truffle, botanical
hyaluronic acid,
vitamins) is a
component of all
six products.
The perfect menu for demanding skin
NatuRoyale Biolifting Anti-Aging series with the Biolifting complex
made from white truffle, botanical hyaluronic acid and vitamins:
Appetizer à la crème: creamy cleansing with mild saccharoidal
surfactants, shea butter and meadowfoam seed oil. Paired with
a gentle enzyme peeling with aloe vera and enzymes that can be
performed as an initial pre-cleansing step or following cleansing.
Intermediate course to taste: Lifting Serum to strengthen the skin
and provide extra moisture. Main course made to order: the daytime
cream Day Active refreshes and smooths while the nighttime cream
Night Repair enhances the regeneration effect. The icing on the cake:
special Eye and Lip Contour care with paracress and Szechuan
pepper.
5 | natural woman 1_2013
IN PIEDMONT. Christiane Paul, Trifulau Giorgio
Romagnolo and Daniela Lindner searching for truffles.
“No pleasure is
fleeting, for the
impression it
leaves behind
is permanent.”
Johann Wolfgang von Goethe
At a charity event at Hotel Adlon, Johann Lafer described
a splendid 750-gram specimen from Piedmont up for
auction as “pleasantly pungent, earthy, aromatic,
strongly reminiscent of garlic, unusually clear, with an
addictive scent.” Others say that the white truffle smells
of hay and honey and that the delicate scent of garlic is
accompanied by the aroma of gorgonzola.
Unique active ingredient complex with
white truffle from BÖRLIND
Perhaps it was this type of intoxicating taste experience that inspired BÖRLIND CEO Michael Lindner.
Savoring truffle dishes and Barolo on the terrace e of
the home of an Italian friend in Piemont, he heard
something that made him site up and take notice: “I
learned that the white truffle so famous in this region
has many positive effects on the skin as well. We
began testing in our development laboratory in Calw.
In a sophisticated combination with other ingredients,
it has a smoothing, revitalizing and firming effect on
the skin,” Lindner explains with great enthusiasm.
Bingo. The crown jewels of the culinary world in a
ANNEMARIE BÖRLIND formula. That is a genuine innovation in the world of natural cosmetics. The biolifting complex developed in the BÖRLIND laboratory and
6 | natural woman 1_2013
made from white truffle extract, a botanical
hyaluronic acid from Chinese jelly fungus and
vitamins delivers an intensive supply of moisture and
activates the cell regeneration processes. Fine lines
and wrinkles are smoothed away. In addition to this
luxurious combination of active ingredients, the
NatuRoyale Biolifting skincare series includes the
following anti-aging substances: tiger grass, rose oil,
white lupin, paracress, lily of the sea, Sichuan pepper
and high-quality plant oils from jojoba and
macadamia nuts as well as camelina.
“Our gold series,” reports Daniela Lindner, “has only
been available for a few months now but is already
enormously popular. The combination of lovely fragrance, smoothness and proven, visible impact appeals
to many women.” “I can especially recommend the
serum and the enzyme peeling,” Christiane Paul adds.
The white truffle is an exceptional active substance
from a special region in northwest Italy used for skincare purposes in only the most exclusive cosmetic products. Reason enough for Daniela and Michael Lindner
to savor a dish of this noble fungus with brand ambassador Christiane Paul before setting off in search of
treasure with the the famous truffle hunter Giorgio
Romagnolo and his faithful friends, two English
Pointers, in the truffle forests and fields of Piedmont. n
“The truffles are gathered
in Piedmont and processed
at room temperature
using an especially
gentle procedure.”
Guylaine Le Loarer, Lead Developer at BÖRLIND
Enter & Win
Your prize: a luxury
skincare set with a
book on truffles
QUIZ QUESTION | What is the BÖRLIND
Biolifting complex in the NatuRoyale skincare series made from?
A – White truffle, botanical hyaluronic acid and vitamins
B – Olive oil, aloe vera and arnica extract
Send your answer via e-mail to: [email protected]
Entries will be accepted from April 2 to September 2, 2013.
NatuR 3 x 1
oya
plus t le series
h
“Trüff e book
e
appro l” worth
x
€550 p imately
er priz
e
set
FOR THE CONNOISSEUR.
“Trüffel” by JeanChristophe Rizet, Delius
Klasing Verlag, € 39.90.
7 | natural woman 1_2013
beauty
Dive In!
The power of the ocean: a fountain of youth for the skin
A vacation at the seaside makes us feels as if we have been reborn.
The skin is soft, smooth and looks visibly refreshed. Discover the healing
substances in the tubes and jars from the BÖRLIND world of products.
SEA WATER
ALGAE
Feel– the dynamic freshness of the
ocean – a dip in the salty water relaxes
the body and gently cleanses the skin.
What’s more, the minerals are antibacterial and anti-inflammatory, making them ideal for skin with a tendency
for blemishes. “Maris aqua” is an ingredient in many skincare products for
good reason. It helps the skin retain
moisture. This vital freshness of the
ocean can be found in the TAUTROPFEN
shower gel as well as in the facial skincare emulsion in the fluidum Brittany
line.
Algae extracts are one of the areas of
specialization of Guylaine Le Loarer,
Lead Developer at BÖRLIND. “Yes, they
are unbeatable, my favorite active ingredients,” says the Frenchwoman who
grew up on the coast of Brittany. The
people there have known of the healing
powers of these sea dwellers since ancient times. They are one of the most
important plants for our ecosystem.
After all, they produce a large share of
the earth’s oxygen through the process
of photosynthesis. They are thought to
have been the only living organism in
the world for two and half billion years.
“I am fascinated by the fact that researchers are only familiar with 20 percent of all algae and have not even
discovered many species yet,” explains
the head ofresearch and development.
Algae are masters of survival and
are among the most versatile and nutrient-rich plants in existence. Scientists
are always identifying new substances
in them, forexample in brown and red
algae. These so-called macro algae are
rich in minerals, fatty acids and
oligosaccharides such as polysaccharides that are able to bind water. “Certain molecules smooth the skin, others
have an anti-inflammatory, protective
SALT
Nourishing,
refining,
healing.
Whether to treat atopic dermatitis or
simply for winter-weary, stressed
skin – sea salt has many beneficial effects: It firms, stimulates microcirculation and removes dead skin cells
and impurities, leaving behind babysoft skin. Sea salt is contained in
products such as the following:
TAUTROPFEN fluidum Gentle Body
Scrub and fluidum Refreshing Body
Spray. In the medical skincare brand
DADO SENS from BÖRLIND, sea salt
can be found in the ExtroDerm Facial
Cleanser for dry and sensitive skin.
8 | natural woman 1_2013
or moisturizing effect,” explains Le
Loarer. Red algae and brown algae are
used in nearly a hundred BÖRLIND skincare products. In the ANNEMARIE
BÖRLIND product range these include:
Anti-Stress Mask, LL Regeneration Vital
Cream Mask, Aquanature skincare line,
Bodysilhouette Firming Body Lotion,
Bustcontour Firming Bust Care and the
sun protection product line SUN. The
all-rounder algae is an ingredient in
many TAUTROPFEN and DADO SENS
products as well.
SALICORNIA
This marsh plant can survive up to six
hours without water at low tide. Native
to the mud flats of coastal sea areas, it
is very rich in minerals. Salicornia, also
known as glasswort, is an old wild vegetable that enjoys great popularity
among gourmets. With its rather salty
flavor and fleshy consistency, it – adds a
refined note to seared or roasted– green
salads, fish dishes an pasta. This is why
salicornia is sometimes referred to as
“sea asparagus.” Salicornia Herbacea
extract is one of the active substance
stars in the ANNEMARIE BÖRLIND
Aquanature skincare series: it supports
the skin’s vital moisture-binding function by promoting urea synthesis.
Extra for Fans
ea
Becom
Become a fan! It has its rewards. Why? Because it is
even easier to experience the natural cosmetics from
ANNEMARIE BÖRLIND firsthand on Facebook.
Over 6,000 people already “like” ANNEMARIE
BÖRLIND Natural Beauty. Join these happy fans at:
www.facebook.com/boerlind.naturkosmetik
ook
Faceb
fan on ay
d
to
FIVE REASONS WHY BECOMING A FAN IS WORTHWHILE
1. Entertaining: learn all
there is to know about
new products, the company and current events.
2. BÖRLIND fans
can apply as product
testers – often for
new products.
3. Regular contests
and drawings for a
wide variety of
occasions.
4. Background information
and photos from raw materials projects, such as in Mali,
help create transparency.
5. Presentation of our
employees’ favorite
products are one of the
most popular activities.
Enter & Experience
Apply, then test and evaluate products for free
BÖRLIND is searching for exclusive product testers
for the ANNEMARIE BÖRLIND, TAUTROPFEN and
DADO SENS brands. Apply today, test the products
and evaluate the skincare experience!
Becom
ea
produ
ct test
er
today
YES, I want to become a BÖRLIND product tester.
MY SKIN TYPE
normal
fine-pored, smooth,
feels soft
and supple
dry
skin with a tendency
to tautness, flaking
and redness
sensitive
skin easily
becomes red,
burns and itches
oily
large-pored, shiny,
tendency to pimples
and blackheads
combination
forehead, nose and
chin are oily,
eye zone is dry
SPECIAL CHARACTERISTICS
Please indicate if you have skin problems such as neurodermatitis, acne, couperose, allergies, pigment spots or the like.
Last name, first name
Age
Street address
Postal code, city
E-mail address
Phone number
SIMPLY CLIP, COMPLETE AND SEND TO THE FOLLOWING ADDRESS BY SEPTEMBER 2, 2013
Börlind Gesellschaft für kosmetische Erzeugnisse mbH, Stichwort BÖRLIND Produkttest, Lindenstraße 15, 75365 Calw, Germany
Or send an e-mail with the information indicated above to: [email protected]
YOU CAN ALSO REGISTER AS A PRODUCT TESTER AT:
www.boerlind-naturkosmetik.com
beauty
Sun? But of course!
Well-protected and
softly bronzed
The gray clouds are finally
making way for the true
star of the summer. The
sun is wearing its most
winning smile. If wellprotected, skin can be as
radiant as the sunshine.
T
he cold days are over. Let there be light! We
all know how good a brief sunbath feels:
our spirits revive, filling us with a sense of
joy. The sun releases our happiness hormones. In
particular serotonin. It also enables the skin to
form sufficient amounts of Vitamin D, a hormone essential for bone formation and healthy
muscles. The cells in our immune system also
need Vitamin D in order to transform into active
killer cells. However, ten minutes of sunbathing
are fully sufficient for a hormone rush.
Those who want to spend more time in the
sun without protection should know both what
their own limits are and what light protection
factor they need. While the Celtic skin type –
with very fair skin and freckles – should stay in
the sun for no more than five to ten minutes
without protection, the Mediterranean type –
10 | natural woman 1_2013
with light brown skin and dark hair – can linger
nearly 40 minutes outside without sun cream.
Skin tans even with sun cream,
but more gently
The body’s own protective system, made up of
DNA, melanin and hair, works differently for
each person: however, its cannot absorb an unlimited amount of UV rays and transform them
into heat. UVA rays penetrate deep into the dermis, where they damage the tissue and generate free radicals. At some point, this will make
the skin look old. UVB rays affect the epidermis,
causing sunburns and promoting the occurrence of skin cancer. The right sun protection
products can help to reduce this risk. If your body
has a self-protection time of ten minutes, SPF 30
SUN PROTECTION IN STYLE. A chic hat
creates shade and protects the skin of the head.
APPLY LIBERALLY. You should always use at least
three tablespoons of sun cream.
will theoretically enable you to spend 300 minutes in the sun. However, dermatologists advise
returning to the shade after two-thirds of the
maximum time.
especially affected by exposure to sunlight. In
order to support this natural antioxidant film
composes of a mixture of sebum, sweat, lipids,
amino acids and older skin cells, sun products
nourish the skin with moisturizing extracts, regenerating active substances and radical catchers: Panthenol, also known as Provitamin B5, and
allantoin, harvested from comfrey or wheat
germ, moisturizes and soothe the skin. Sea buckthorn and Vitamin E help to combat aging of the
skin. DNA-Protect Sun Cream contains an additional active ingredient complex made from sugarcane, rice and rosemary. It protects against free
radicals and supports DNA repair in the cells.
With perfect preparation, you can enjoy your
time in the sun to the fullest! n
Three-fold protection: UV filter,
radical catcher, moisturizer
For safe time in the sun, the products from the
ANNEMARIE BÖRLIND SUN line contain a combination of highly effective UV filters and extract
of Kombu seaweed, which has developed its
own protective system to cope with hours of
bright sun exposure during low tide.
Sun-stressed skin needs more than just protection, however. Its natural hydrolipid mantle is
WITHOUT, OF COURSE. The
SUN products are naturally
free of paraben, silicone,
PEG, synthetic dyes and
animal extracts.
Welcome to the BÖRLIND Beach Bar: the sun protection angel for all of your skincare needs
From SPF 10 to 30, creams, sprays, milks, lotions and even mild
fluids, the SUN line has the perfect product for everyone. All
products meet the strict requirements of the European Commission for protection against UVA and UVB rays. The protective
complex is made from highly effective sunscreen and Kombu
seaweed extract. The questionable UV filter octocrylene is not
used. Additional nourishing extracts in the series: sea buckthorn,
Vitamin E, panthenol, allantoin, rice, rosemary, and more.
11 | natural woman 1_2013
makeup
Blue horizons
Blue is the new black.
Whether it’s aquamarine or
a deep blue like lapis lazuli –
shades of blue make any
look a bit fresher. The golden
rule: apply generously and
blend. A contour line on the
lower lid makes the eyes
even more alluring.
A Real Eye-Catcher!
Decorative and gentle:
natural cosmetic eyeshadows
plum
While fingernails are shining in subtle nude tones
this season, the eyes are bright as peacocks – and
especially glamorous with all-natural makeup.
Hues of violet, plum and
lavender give green eyes
an exotic touch.
Makeup Trends 2013
Naturally beautiful: the beauty highlights of the year
High potentials: blemish balms
NEW
f
iety o
ar
in a v des for
sha n type
ski
every
12 | natural woman 1_2013
Fresh from our in-house laboratory: the
new Beauty Balm Multitalent from
ANNEMARIE BÖRLIND combines five
functions in one perfect, light-coverage
day cream: moisture, care and soothing
UV protection, a soft-focus effect from
light-reflecting pigments and coverage
power. Blemish Balm originated in
Korea. Asian women swear by multitasking products such as this one. After
all, perfect, light-colored skin is the
ideal of beauty in Asia. The new BB
cream refines the complexion and
evens out small irregularities.
Macadamia nut oil and avocado oil,
liquorice root extract, botanical
hyaluronic acid from jelly fungus,
dunaliella algae and mineral sunscreen
transform this skincare product into an
anti-aging cocktail.
C
leopatra is said to have used ground shale as
a shimmering powder back in ancient times.
Mica-slate, more commonly known as mica,
is still used today to create a subtle, natural shine
in the facial powders, lipsticks and eye shadows
from ANNEMARIE BÖRLIND.
The soft, powdery texture of the eye shadows is attributable to mineral pigments as well as high-quality
skincare and active anti-aging substances. Plant oils
such as jojoba, macadamia nut and mango oil, shea butter as well as beeswax, carnauba wax and candelilla wax
leave skin feeling silky smooth and pleasant to the
touch. Dubious ingredients such an mineral oils and
silicones have been avoided. None of the makeup in the
range contains any substances from dead animals. Antiaging substances such as rosewater, hyaluronic acid and
Vitamin E deliver moisture and protect the delicate eye
area from elements that cause wrinkles such as UV light.
Whether gold, green, blue or pink:
natural colors feature skincare benefits
Naturally based makeup is ideally suited for sensitive
skin. The pigment blends have excellent coverage
power and create a delicate, shimmery hue on the skin.
Now you are ready for summer! n
light rose
gold
ocean
lime
A light rose color for
brown eyes complements
subtle daytime makeup.
As a second eyeshadow
color, gold creates a
glamorous effect on the
inner corner of the eyes.
For the aqua look:
ocean blue harmonizes
with green, brown and
gray-blue eyes.
Light green hues look
simply fantastic and very
sensuous on brown eyes.
READY FOR THE OSCARS.
Dominika Bronner, a
BÖRLIND makeup artist
from Parfümerie Gottmann,
won a trip to Hollywood.
Oscar Fever.
Most Wanted
Dominika Bronner had the privilege of
joining BÖRLIND at the Academy Awards
ceremony in Hollywood. There she did
the makeup for VIPs in the BÖRLND
Beautylounge at the pre-Oscar reception
in Villa Aurora. Dominika’s makeup tip
from Hollywood: “Black eyeliner to bring
out the eyes was a must on the red carpet. Lips were elegant in glossy red
tones.” Read more about the Oscars on
page 16.
A colorful candy look is in store for us
this spring and summer, however: In addition to pastel hues, bright blue,
turquoise and pink are summertime
essentials.
Neon colors are en vogue this summer
for the lips. Those who prefer a more
natural yet still radiant look will be spot
on with “hot pink” from ANNEMARIE
BÖRLIND. By the way: the most popular
beauty utensil turns 130 this year. What
better way to celebrate than with a visit
to the Berlin Lipstick Museum run by star
makeup artist René Koch. For more information, see www.lippenstiftmuseum.de.
13 | natural woman 1_2013
portrait
A Quiet Heroine
Sister Edith: a life devoted to children in need
For 40 years now, Sister Edith has been the kind soul in the
Elisabethstift orphanage in Berlin. Daniela Lindner visited her with toys,
clothing and a check for the children.
“Every single chestnut
leaf is different and
unique.This is how
we view the children
as well.”
Sister Edith (69), pictured here in front of one of
the chestnut trees on the main grounds
T
he front door of the Elisabethstift
rings in the middle of the night. It is
the police with a three-year-old girl.
Her name is Anna. Her face is as white as
snow. Delicate, thin and rigid with fear, she
keeps her eyes tightly closed. But is it fear
alone that keeps her even from blinking?
“No,” recalls Sister Edith, “we learned that
the little girl had not once seen the light of
day. For two weeks, Anna could not bear
even a ray of sunshine.”
Children are given new hope
at the Elisabethstift
Anna spent the first three years of her life
in an attic apartment. With no windows. No
chairs. No bed. A mattress was her only
comfort. “If we tried touch her, she
screamed as if it was a matter of life or
death. I can remember it as if it were
yesterday. You don’t forget something like
that,” says the nun, visibly moved.
Today, Anna is 29 years old and completing a doctorate in computer science. “We
still maintain very good contact with one
another,” says the deaconess with a smile.
After starting to heal both physically and
emotionally, Anna was adopted. In Anna’s
time at the orphanage, Sister Edith, her fellow nuns and the educators gave her all the
things she may otherwise have never experienced: safety, care, a sense of being important, love a real home. Other babies,
14 | natural woman 1_2013
Where children
experience protection
and love
THE ELISABETHSTIFT
The orphanage was
founded in 1826 by a
pastor’s wife, Caroline
Weiße. It takes in children
in need and their families,
THANKFUL. Sister Edith is delighted by the
support from BÖRLIND.
Her eyes light up with happiness when
she talks about her protégées who
learned to smile again at the orphanage.
Each small soul has its own unique story.
Every child must be viewed as an individual. What helps one, might make another
skeptical. Many children are initially withdrawn, will not let anyone near them, cannot even let down their guard in play.
At the end of last year, Sister Edith
accepted, on behalf of the Elisabethstift,
the Surprise Bambi and a monetary donation from the “Tribute to Bambi – Aid for
Children in Need” foundation. “When
I heard Sister Edith speaking on the stage,
I new right away,” explains Daniela
Lindner, mother of four and a member of
the BÖRLIND management team. When
Johannes B. Kerner surprised Sister Edith
with the golden trophy, she humbly said:
“If I had known this was going to happen,
I wouldn’t have come.” A very modest person, she does not like being feted as
a heroine. But she is one to me. A quiet
heroine, whose untiring dedication we are
glad to support as a natural cosmetics
company,” promises Daniela Lindner.
Crisis manager, nurse, educator and
trusted confidant – that was Sister Edith’s
role for hundreds of traumatized children
for 40 years of service. She recently retired.
Well, almost. She can’t stop entirely and
still actively supports the orphanage
manager in her many tasks: “When I go to
the supermarket, I sometimes take one of
the children with me. And in the evenings,
I like to walk through the living groups
and play with them a little. After all, the
Elisabethstift is my home. I spent the
majority of my life here.” n
HUMOROUS. “I always knew I never wanted to
marry but that I would have lots of children.”
HONORED. Presenter Johannes B. Kerner
hands Sister Edith the Bambi.
children and young adults face situations
much like this girl did. The Elisabethstift
orphanage in Berlin has room for 146 children ages 0 to 18. Sister Edith keeps a
detailed record of each individual child’s
story.“ I have looked after more than
300 children in my nearly 40 years in living groups,” she says in summary.
Growing up in keeping with
the motto: “Live, learn, play”
with the goal of enabling
them to lead independent
lives. There are walk-in,
partially residential and
residential offers for
educational assistance,
individual socio-educational support, school
support, parent assistance
and family therapy.
MAKE A DIFFERENCE!
Become a sponsor for
a child or a group. Help
young people find the
right career. Volunteer
your time, donate goods
or help out financially.
More information is
available at:
www.elisabethstiftberlin.de
15 | natural woman 1_2013
spotlight
The Oscar
Goes to ...
Rolling out the longest
red carpet in the world
Off to Los Angeles: ANNEMARIE BÖRLIND
supplied the guests with glamorous
Hollywood makeup at the reception
hosted by German Films to honor the
German Oscar nominees.
DELIGHTED. Presenter Karen
Webb is the happy recipient
of a BÖRLIND goody bag.
HAPPY WINNERS.
From left: Daniel Day-Lewis,
Jennifer Lawrence,
Anne Hathaway,
Christoph Waltz.
e
eautyloung
B
e
h
t
o
t
Sign
ON THE RED CARPET.
George Clooney with
girlfriend Stacy Keibler.
RESIDENCE FOR ARTISTS.
The reception for the
German Oscar nominees
was held at Villa Aurora.
BÖRLIND makeup at the pre-Oscar party
Villa Aurora in Los Angeles is the perfect venue for a reception to honor the German Oscar nominees: German
Films, the information and advisory center that promotes German films worldwide, invites the teams from
German co-productions to the famous artists’
residence each year. “I was a guest here once before,
13 years ago,” says Christiane Paul. “It is a place for
international cultural encounters and a fantastic
temporary residence for German scholarship holders
from the spheres of film, art and literature.” The approximately 600 guests included actress Veronica Ferres,
Udo Kier and Tyron Ricketts. Well-known media personalities such as presenter Karen Webb, columnists Marie
Waldburg and Ariane Sommer as well as Patricia Riekel,
editor-in-chief of the German women’s magazine
“Bunte” were also present. Star-shaped signs –
reminiscent of the renowned “Walk of Fame” – pointed
the way to the Beautylounge for the guests.
B
brand in 29 U.S. states. At the pre-Oscar reception among
the breathtaking ambiance of Villa Aurora, actress
Christiane Paul presented the guests with natural
cosmetics from ANNEMARIE BÖRLIND as well as the
nominees from the German co-productions “Liebe,”
“The Gatekeepers” and “Open Heart.”
On February 24, the long-awaited announcement was
finally made: And the Oscar goes to Michael Haneke and
his touching melodrama “Liebe.”“I already saw the film at
the film festival in Cannes and am very pleased that it
won,” said Paul. Summing up his impressions, he says:
“I was deeply touched by the film because of its stark
portrayal of aging and how we must come to terms
with death. As is typical of
Haneke, he spares the
viewer nothing.” The award
for the best American film
went to “Argo” from Ben
Affleck, while the GermanAustrian actor Christoph Waltz
took home the Oscar for best
supporting actor in Quentin
Tarantino’s western “Django
Unchained.” With a laugh,
Christiane Paul recalls a comment by a critic published in the
newspaper “USA Today” before
the award ceremony:“Tommy Lee
AT THE PRE-OSCAR PARTY.
Jones will get it, but it should go
Christiane Paul, Oliver
to Christoph Waltz.” It did. A happy
Mahrdt (German Films)
end à la Hollywood. Just the way it
and Daniela Lindner.
is supposed to be. n
ÖRLIND accompanies stars from all over the world
to the European Film Awards, the Bambi, the
Golden Palm and now to the Academy Awards as
well. In Hollywood, guests at the pre-Oscar reception
sponsored by German Films had the opportunity for a
pampering session in the ANNEMARIE BÖRLIND makeup
lounge. This natural cosmetics brand from the Black Forest is welcomed on red carpets around the world. An evergrowing number of celebrities are becoming fans of
natural skincare products and makeup.“The Beautylounge
staffed by our makeup artists is always a hitat after-show
parties and receptions in the film and media industry,”
says Daniela Lindner happily.
Stars want green glamour: natural
cosmetics are attracting fans worldwide
Christiane Paul, who accompanied Daniela Lindner and
her team to Hollywood as the BÖRLIND brand ambassador, knows from her many years of experience with
women colleagues just how important natural cosmetics
and natural makeup have become to them: “A lot has
changed in the past ten years. In the creative fields, awareness of sustainability is high. And skincare products are no
exception. ANNEMARIE BÖRLIND is proof that it is possible to produce high-quality, luxurious cosmetics based on
natural ingredients that are every bit as good as conventional luxury brands.” ANNEMARIE BÖRLIND has long
since become an established player in the market: the
products from Calw have evolved into a prominent cosmetic brand over the past 20 years. Some 300 stores in the
major retail chain Dillard’s Department Stores carry the
17 | natural woman 1_2013
spotlight
Commitment to
Mali Honored
For Silky Smooth Skin
The soft, warm fragrance of flower
blossoms envelopes the senses.
Precious plant oils provide a feast of
nutrients for the skin as it absorbs
them. More, please! Here you are.
Choose from among the large
selection of ANNEMARIE BÖRLIND
BODY lind products: Body Lotion
with fresh texture is ideal for
normal skin. Dry skin will eagerly
soak up this creamy beauty balm
enriched with squalane and
macadamia nut oil. Body Cream
with argan oil and shea butter is
ideally suited for very dry skin.
All BODY lind products contain
carefully coordinated ingredients
such as moisturizing fig extract
and aloe vera (from an organic
farming project in Guatemala) as
well as protective and nourishing
camellia oil.
BÖRLIND News
Natural cosmetics are setting trends
au
2, Pass
1
0
2
r
e
Decemb
18 | natural woman 1_2013
SUPPORTED BY BÖRLIND.
In late December, a total of
EUR 25,520 was collected for
social projects at the annual
charity gala “Passauer Runde,”
a gathering of prominent
personalities from the worlds
of politics, culture and
business. To the left is a photo
of gala founder Claudia
Gugger-Bessinger, Günther
Bessinger and the patron of
the “Passauer Runde,”
Karin Seehofer.
PROUD. Daniela Lindner, Guylaine Le Loarer
and Dr. Wilfried Hoffer from the charitable
organization Häuser der Hoffnung e.V. with
the award.
Helping others find a way to leave poverty
behind and lead a more self-determined
life – when BÖRLIND purchases raw materials from third world countries, this is
its code of honor. It is also the reason the
company received the Innovation Award
for Vocational Education Projects in Developing Countries, known as BMZ for short,
for its shea butter educational project in
Mali. “The successful projects in our BMZ
competition serve as role models,” says
Gudrun Kopp from the German Federal
Ministry for Economic Cooperation and
Development. Together with Häuser der
Hoffnung e.V., BÖRLIND is assisting some
50 Malian families with financial aid,
fixed supply contracts, establishment of
laboratories and training of the women
who produce the shea butter.
Award-winning
PRODUCT OF THE YEAR. A BÖRLIND product
is honored for the third consecutive time: a
jury of experts singled out the new form of
the Aquanature Moisturising Cream as the
product of the year 2013. It provides mature
skin with an intensive moisture boost.
LOOK
R
E
S
O
A CL
Rewarding
Paths
Fair trade in sourcing of raw materials
BÖRLIND Lead Developer
Guylaine Le Loarer reports
on projects around the
world and the challenges
they face.
What projects are supported?
We have been actively involved in
fair trade for years now. For example, we purchase biological fair
trade oils from Kenya, rose oil and
rose water from a project in the
Iranian province of Kerman and
shea butter from Mali.
What is especially important
in the cooperation with the
Malians?
I think genuine affection for the
people and the culture is essential.
Mutual trust, in the form of
accepting and understanding one
another’s differences, is also important. We are dependent on the
good will of the Malians as well,
because of the detailed documentation, reports, etc. that we need
for our certification. The language
is the key: Thankfully I speak
French – as my mother tongue,
otherwise I could not supervise
the projects there.
What are some of the typical
difficulties in sourcing raw
materials for cosmetic
products?
Because they are plant-based substances, the quantity can vary
greatly depending on the weather,
harvest and processing conditions.
The shea nut harvest in summer of
2012 was poor because of the
drought. The Malians tell me they
expect a very good harvest this summer, however, because the trees are
blooming heavily right now. We
have meanwhile achieved a very
good quality butter that has been
biocertified (Ecocert). Our on-site
team is currently processing the second harvest from the summer of
2012. The nuts have been stored in
the village since the harvest and are
now being brought to the non-profit cooperative Jigiya Bon where they
work
Project Mali
in
on site
will be processed into butter. Among
other things, this cooperative ensures that the women receive a fair
wage for their hard work. The finished shea butter, also known as karite butter, is transported to Bamako
by truck and then flown to Germany
by plane. Transport takes a total of
four days.
How is the project affected by
the current political situation
in Mali?
Happily, our project is continuing.
The village is three hours south of
Mali’s capital city of Bamako, which
is in the south of the country. So far,
only the north has been affected by
the unrest. We are naturally concerned that the situation could
escalate nationwide. If I did not
inform the production manager of
the situation in the north as often as
I do, she wouldn’t know anything
about it because dissemination of
news in the bush is very difficult.
There is no Internet, my text
messages are their only
source of information.
care
Plant Power
for Healthy
Lesser
ce
dine
lan
Hor
s
e
estnut
ch
Veins
Light-footed all day long:
natural strengthening for
blood vessels
Weak veins need help. DADO SENS
has developed a powerful new active
substance combination made from
four different plants for daily skincare.
A
fter a long day, even the soft band of silk socks
feels like a hard rope on the calves. The legs are
restless, tingling, swollen and feel as if they are
burning. One in every five women is affected.
“It’s a widespread affliction,” says the Deutsche VenenLiga e.V.
Every day, the blood vessels transport 7,000 liters of
blood – working against gravity – back to the heart. This
feat is made possible by the calf muscle pump and the
venous valves. If the venous valve does not close correctly,
the flow of blood back to the heart is slowed. Blood
20 | natural woman 1_2013
gathers in the legs. The walls of the blood vessels become
increasingly instable, enabling fluid to escape into the
surrounding tissues and causing the legs to swell. Spider
veins appear. When this happens, the veins in the
epidermis are visible as red or dark blue lines.
A mix of treatments is the best: cooling,
movement, hot and cold water baths
Potential serious consequences of weak veins are
varicose veins, vein infections and thromboses. Risk
factors include long periods of time spent standing or
sitting, crossing the legs, tight clothing, alcohol, excessive sun exposure and long baths in overly hot water.
Women who wear high heels on a daily basis weaken
the function of the calf muscle pump in the long term.
Doctors recommend increasing the elasticity of the
veins. In addition to compression stockings – now trendy
“Nature
is the best
pharmacy.”
Sebastian Kneipp
1821–1897
Re
d
ae
alg
Bitt
e
ro
e
rang
in a variety of bright
colors – these tips
will help: take the stairs
whenever possible, use every
opportunity to stretch your
legs, put your legs up a few
times a day, enjoy massages,
take part in an endurance
sport, drink lots of water, soak
legs alternatingly in hot and cold
water. A regular diet the includes
fish, linseed oil and nuts supplies
important omega-3 fatty acids helps
promote the elasticity of the veins.
Prevention: do something
good for your veins every day
You should always have a medical care product
on hand to help combat swollen legs and spider
veins. Products containing horse chestnut extract
are the best choice. It is well known for strengthening the walls of the blood vessels, sealing them and
preventing water from collecting in the tissues. In
addition, it features impressive anti-inflammatory properties. And in combination with other plant extracts,
horse chestnut can do even more! The new product
DADO SENS AVIOLA Refreshing Leg Gel was developed
with Aristotle’s motto – “The whole is more than the
sum of its parts” – in mind. In addition to horse chestnut,
the following extracts work in synergy here: rich in Vitamin C, lesser celandine can reduce the size of enlarged
veins. This effect is supported by blood orange extract.
The citrus fruit also contains hesperidin, a bioflavonoid
that strengthens collagen and tissue. In addition, a red
algae extract discovered only a few years ago regulates
microcirculation, thereby preventing pooling of blood in
the veins.
This powerful natural quartet is the basis for the
new DADO SENS energizing special care that absorbs
rapidly and provides a pleasant cooling sensation. Simply
apply in the morning and evening, starting with the feet
and working towards the thighs. Massage in gently and
start enjoying life with a new sense of lightness. n
Powerful
innovation
AVIOLA Refreshing Leg
Gel helps tired, heavy
legs. Extracts of lesser
celandine, horse chestnut, bitter orange and
red algae improve
microcirculation.
DADO SENS products are
available in health food
stores and in the Web shop
at www.dadosens.com.
21 | natural woman 1_2013
body & soul
NEW
ANNEMARIE BÖRLIND
Rose Blossom Revitalizing Care.
Fresh facial lotion for
basic skincare or as
a makeup base.
The Queen
of Flowers
The damask rose is the medicinal
plant of the year 2013
10
drops of jalë organic rose water
in champagne
taste delicious
Organic and fair: Sweet
spice from the Orient
4
When you purchase products from
ANNEMARIE BÖRLIND and
TAUTROPFEN, you are supporting
the socio-ecological project “Roses
not Opium” in Iran. Thanks to the
Zahra Rosewater cooperative, the
farmers can now rely on secure
income from growing roses. Poppy
cultivation and the opium trade
have been driven driven out.
metric tons of rose
blossoms yield
1 liter of oil
1
liter of
rose oil costs
approx.
€ 5,000
TAUTROPFEN jalë
Mystical Rose Water
made from organic damask roses.
Revitalizes the skin, body and senses.
TAUTROPFEN jalë
Revitalizing Cream with organic
rose water and oil.
Nurtures and balances
sensitive skin.
22 | natural woman 1_2013
N
ot just the most beautiful
of all flowers, it is also a
culinary delicacy and a
medical remedy. And a symbol of
perfection and love. As well as a
timeless classic among perfumers. Its divine fragrance gently
caresses the soul, inspiring, harmonizing, lifting the spirits and
banishing stress. The nourishing
1,500
people in Iran
have a secure
income thanks
to BÖRLIND
properties of rose oil and rose
water have made them some of
the most important substances in
natural cosmetics: they smooth,
revitalize, help the skin to retain
moisture and have an anti-bacterial effect. Women should always
have a supply of this powerful
anti-aging tool and mood booster
on hand. n
Invigorating Freshness
A drop of paradise: thirst quencher for the skin
Proven effective
Hyaluronate Moisturising Gel
supplies an extra helping of
moisture. Tested on 20 women by
the independent testing institute
Derma Consult Concept:
41 percent increase in skin
hydration, 16 percent decrease
in wrinkle depth.
Other TAUTROPFEN refreshers:
elixier Aquatau
Moisturizing Nectar with torch
lily and bitter orange extracts
elixier Pura Verde
Firming Gel with European bellis flower and malva extracts
fluidum Refreshing
Body Gel with brown algae and
almond oil extracts
The skin craves a hydro-kick in the
summer. Ideally twice a day.
TAUTROPFEN – a drop of paradise
is like a cool breeze on hot days.
W
e crave refreshment when sitting in
a poorly ventilated office in the
summer heat or rushing from appointment to appointment through the sweltering streets: where is the ocean I can jump
into, where are the ice cubes to cool my temples
with?
The right skincare is almost as refreshing
as a dip in the sea. It should boost moisture
without feeling oily, revitalizing and soothing
to heated skin. Heavy sweating and exposure
to UV rays can cause the skin to dry out faster.
The cells have to work hard in order to keep
the regeneration process going. Lotions, gels,
light creams and sprays for the face and
body have the right combination of active
ingredients for normal skin. When
TAUTROPFEN Hyaluronate Moisturising Gel is
applied, a botanical hyaluronic acid from the
Chinese tremella mushroom envelops the
skin like a protective film, helping to bind and
retain moisture. Konjac root extract from the
Asian devil’s tongue supplies additional
moisture while organic aloe vera soothes the
skin.
Spray, gel, nectar:
cooling for heated complexions
Hyaluronate Moisturising Cream also contains
intensively nourishing shea butter. Ideal supplementary care for dry, stressed and demanding
skin. This revitalizing sensation of freshness
gently wakens the senses on summer mornings and provides them with a pleasant retreat
in the evenings. Make your summer dreams
come true with TAUTROPFEN. n
23 | natural woman 1_2013
body & soul
at the Barre
Barre Concept – the new fitness trend from the U.S.A.
Toned upper arms, a firm bottom,
shapely legs and a narrow waist.
Plus the upright and graceful
posture of a prima ballerina – this
workout turns more than just
long-cherished dreams from
girlhood into reality.
A
nd one, two, three and one ...,” the
instructor’s voice echoes through the
hall. In perfect synchronization, eight
women assume a graceful posture at the bar,
copying their trainer Vivien Feld from the dance
studio VI-Dance in Münster. On the tips of their
toes and with legs spread in a V-position, they
24 | natural woman 1_2013
sink into a squat while lifting and lowering their
heels, training their buttocks and leg muscles.
This plié, also known as first position in ballet, is
the basic position for all exercises in ballet and
also a fixed component of the Barre Concept,
the new star in the fitness sky. The word “barre”
is French and simply means “bar.”
The whole-body workout with
unbeatable aesthetics
The Barre Concept has been practiced in the
United States for some time now, where it has
attracted prominent fans such as Madonna and
Drew Barrymore. “What makes this whole-body
workout so unique is that it gently combines
ballet techniques with elements of Pilates, yoga
and light weight training,” explains. In Germany,
the professional dancer and Pilates and zumba
trainer Sabine Heydecker discovered this training at the bar in 2010. There is none of the rigid
strictness of ballet à la Black Swan here, however. The exercises are elegant, yet the atmosphere is casual and the fun factor is high.
Instead of classical music, sessions are accompanied by pop songs, much like in a gym. You
won’t need either ballet shoes or a tutu for a
Barre Concept workout. Well-fitting, tight sports
clothing is fully sufficient. Training takes place
in bare feet, much like
yoga. Those who want
to are welcome to wear
ballet shoes, however. It
is a sure means of intensifying the “prima
ballerina” feeling!
All of the participants
in Vivien Feld’s course
chose the latter option. “I do
think it is the ballet component of the workout that entices most women to give
the Barre Concept a try,”
says the instructor.
Many
women
danced ballet
earlier in their lives and miss this graceful way
of moving. Yet most them can no longer participate in a real ballet course due to age or illness.
This is where the Barre Concept comes in: “The
great things is that everyone can do it, even
those who have a damaged spinal disc, because
this type of exercise strengthens the back muscles and the entire core,” says Feld.
Nearly all of the movements
are soft and flowing
Participants do not need to have past experience with ballet. “The Barre Concept is suitable
for everyone – from women who want to lose
weight or tone their figure all the way to professional athletes seeking a new challenge,” adds
Feld. “The objective of the training is to achieve
the physically balanced body of a dancer with
stomach, legs and buttocks aesthetically
defined by the exercises and a posture that
radiates attractiveness and vitality.”
The starting point of the training is always
the first ballet position and centering of the
core. This is accomplished by tightening the
muscles of the stomach and tipping the pelvis
forward, a movement known as the “tuck.” Alternating between dynamic exercise sequences at
“Everything relating to
grace and beauty gives
us more self-confidence
in everyday life as well.”
Sabine Heydecker, Barre Concept trainer
Three perfect companions for your gym bag
Well-protected
Pure relaxation
Roll-On Deodorant Balm
Body lind provides reliable
protection against odors.
Especially mild, it can even
be used after hair removal.
fluidum Shower Gel from
TAUTROPFEN revitalizes the
skin with active substances
extracted from brown
algae and sea water.
Time out for the
senses TAUTROPFEN
amea Body Spray contains organic fig and essential oils that invigorate
the body and spirit.
25 | natural woman 1_2013
body & soul
“The new
lightness of
being”
Sabine Heydecker,
Barre Concept trainer
PERFECT CURVES. The Barre Concept
is especially good for the buttocks.
the bar and on the matt, the Barre Concept gives
every muscle a good workout. “It promotes the
strength, flexibility, endurance, speed and
elasticity of the muscles,” Feld explains. Each
tensioning phase is followed by a relaxing
stretching phase. The deeper the stretch, the
more wonderful the feeling of relaxation. This
positive body experience is not just fun, it triggers feelings of happiness. One quickly learns to
consciously experience and enjoy each
individual exercise.
These targeted stretching units enhance
the elasticity of the muscles and tendons and
increase circulation. “That promotes flexibility,”
Feld explains. “Because of the high proportion
of stretching, the program is also especially
suited for men, who often have shortened
muscles that can lead to a limited range of
motion.” Participants can see themselves in the
ONTO THE MATT. Yoga and
Pilates fans will enjoy this routine as well.
26 | natural woman 1_2013
mirror the entire time, helping to prevent
incorrect posture. There are many details that
must be taken into account in every move and
one needs to concentrate in order to perform
the exercises correctly. Everyday thoughts and
problems must be put aside as a result of the
high level of concentration necessary for the
movements – making the Barre Concept ideal
for re-focusing the mind while acquiring a good
sense of body awareness at the same time.
You can definitely expect sore muscles
after the initial training session. Once this
phase is over, however, a wonderful sense of
lightness ensues – both mentally and physically. This workout is an altogether wonderful
combination.
If you are interested in trying out the Barre
Concept for yourself, visit www.barre-concept.de
to find a professional studio near you. n
worldwide
In Sissi’s Footsteps
The high road: natural cosmetics in the Alps
AT THE RITZ-CARLTON. PR Director Silva Imken
(2nd from left) and Sales Director Helga Payer
(1st on left) at the press conference in Vienna.
IN A LUXURY SPA. BÖRLIND beauty
treatments at the ****life medicine Resort
Das Kurhaus Bad Gleichenberg in Styria.
IN THE BEAUTY SECTION OF A DEPARTMENT
STORE. Kastner & Öhler in Graz is one of the
city’s most exclusive shopping addresses.
Austria loves ANNEMARIE
BÖRLIND. Discover the luxurious settings where the brand
has made a home for itself.
Kastner & Öhler has expanded the
selection of natural cosmetics at all of
its new stores with beauty departments
and has been successfully carrying
the products
from
ANNEMARIE
BÖRLIND since 2010. “The days in which
natural cosmetics were only available in
health food stores are long behind us,”
confirms Helga Payer, BÖRLIND Sales
Director for Austria. Natural cosmetics
have established a fixed place for themselves in the lifestyle sector. “This is
clearly evident in Austria,” Helga Payer
adds. Consumers have become more demanding. They are questioning conventional cosmetics and want to care for
themselves with products containing ingredients that are good for their skin.
“We used to have to fight for placement
in exclusive shops. Now the companies
come to us,” says the Sales Director with
pleasure. It therefore comes as no
surprise that media interest is growing
steadily as well. More than 40 editors attended the most recent ANNEMARIE
BÖRLIND product presentation at the
Ritz-Carlton Hotel in Vienna: “They were
excited by the variety of our products
and the wealth of plant-based active
ingredients,” says Helga Payer.
W
here an exclusive atmosphere meets exceptional
quality: Kastner & Öhler is
known as one of Austria’s most beautiful department stores. Years ago, when
the flagship store on Sackstraße in Graz
added natural cosmetics to its range, it
sought to offer its customers authentic
skincare products as well as a taste of
the French way of life. After all, France is
not only synonymous with fashion, it is
also regarded as the motherland of cosmetics. The trend to natural cosmetics
has long since established itself in the
mainstream. It is thus only natural that
Product presentation at
Ritz-Carlton in Vienna
The trend toward natural skincare is
evident in spas as well: More and
more
treatments with natural
cosmetics are being offered and
booked. For example the Kurhotel
Bad Gleichenberg, where guests have
enjoyed pampering with the skincare
products from ANNEMARIE BÖRLIND
and DADO SENS DERMACOSMETICS
since 2011. n
PRINTING INFORMATION| Editor: BÖRLIND – Gesellschaft für kosmetische Erzeugnisse mbH | Lindenstraße 15 | 75365 Calw/Schwarzwald, Germany |
Tel.: (+49) 7051 6000-0 | Fax: (+49) 7051 6000-60 | www.boerlind.com | Lead editor: Daniela Lindner, Börlind GmbH | Design and Implementation:
Medienfabrik Gütersloh GmbH | Carl-Bertelsmann-Straße 33 | 33311 Gütersloh, Germany | Head of Division: Jan R. Egel | Project Management: Anja
Bröckling | Editing: Anja Bröckling, Rebecca Schirge | Graphics and Illustrations: Miriam Frömming | Production and Printing: Mohn media Mohndruck
GmbH | 33311 Gütersloh, Germany | Photos: barre concept® GmbH (24, 26) | BÖRLIND GmbH (3, 5, 7, 11, 12, 13, 18, 19, 21, 22, 23, 25, 27) | Corbis (5, 7, 8, 9, 10, 11,
12, 13, 16, 19, 20, 21, 23, 25, 27) | Christiane Trabert (14, 15) | Delius Klasing Verlag (7) | dpa Picture-Alliance GmbH (15) | Elisabethstift Berlin (15) | German
Films/Kurt Krieger (title, 13, 16, 17) | huhu/Wikipedia (3, 22) | KASTNER & ÖHLER Warenhaus AG (27) | life medicine RESORT DAS KURHAUS (27) | Medienfabrik Gütersloh GmbH/Jan R. Egel (4, 6)
27 | natural woman 1_2013
NEW
• 62.3 % more moisture
• With a proven 24-hour effect!*
* Independent test institute; results for Beauty Balm: 62.3 %
more moisture after 2 hours and still 9.6 % after 24 hours,
without reapplication.
24-HOUR MOISTURIZING EFFECT:
24 hours after application,
skin moisture is
still significantly higher.
NATURAL CARE FOR BEAUTIFUL SKIN
Visit ANNEMARIE BÖRLIND on Facebook –
www.facebook.com/boerlind.naturkosmetik
www.boerlind.com
Artikelnr.: 50066
Enjoy the wonderful feeling of perceptibly smoother skin. The new products in the BODY lind range, containing
carefully coordinated ingredients such as fig extract and camellia oil, support your skin‘s natural moistureregulation mechanisms and protect it against drying out. When used regularly, your skin is given intensive
care and becomes noticeably smoother and softer. For skin that feels fresh and cared for.