jeans

3rd Project
A
B
C
D
Research
Selection of Company
Label System
Product Comps
p
p
p
p
36
40
42
49
Task §#REATEA#OMPLETE0ACKAGE
3YSTEM¦
> Jeans Labeling System
> In a former research project
I found out that older people
cannot buy clothes in big
stores. I analyzed also reasons why. In this project I try to
design a whole shop system,
which should be work more
intuitive for every target group.
This diversity was also one of
the reasons why I chose the
company C&A.
35
A
Research Board
Research Jeans Labels
Jeans
> temporary important cloth
> old tradition
> Different materials
> different cuts
> Different way to suspend cltohes
36
A
Research Board
Research Jeans
Bell Bottoms
boot cut, strait leg, skinny, flared, wide
leg, low rise, high rise, cropped
37
A
Former Research
Research Store vs. Boutique
STORE
1
BOUTIQUE
10
STORE
3
BOUTIQUE
9
5
7
38
A
Research
My Label System
> Research: bodymetrics mass customization
> customized mass production
»In eight seconds, data from
200,000 points all over my body
have been converted into a
“point cloud” of my shape from
neck to ankle. By the time I
dress and join the consultant
to order a made-to-measure
pair of Bodymetrics Bespoke
jeans, she is already rotating
my likeness around on her
monitor. Two hundred personal
dimensions have been
calculated, making the conventional size system of waist and
inseam sound about as
precise as rounding your apartment’s floor space to the nearest mile.«
Shops:
> Levi’s
> International Herald Tribune (London)
Producer:
Bodymetric’s founder
Suran Goonatilake,
> Prada Store
> Computer to see the cloth
on your body
> http://www.youtube.com/w
atch?v=3pXNYciHCLc&feat
ure=player_embedded#
> Customer Card
Prices start around £250, or
$482, per pair and are made in
the Far East or North
America in special factories that
manufacture garments one by
one and can do finishings
by hand.
39
B
Selection of Company
Jeans
TARGET GROUP:
research about target group 50+
> difficult handling to see the
clothes or to find the size
> difficult structure/system of
the shop (not intuitive)
> no good wayfinding system
Company: C&A
> big chain with cheap clothes
> big, confusing stores
> with too tighty thoroughfares/transists
> changing room is too small
> stumbling block/trip hazard from the
suspenders
»What is good for the target group 50+,
is adaptable and more easy for everybody!«
40
B
Product Line C&A
Jeans Product Line C&A Fall 2009/ website
0 Teile | 0,00 !
Suche
Home > Babies > Kollektion > Hosen & Shorts
Specials:
Kidsfolder Oktober
Angebot der Woche
Winnie Pooh
Neuheiten
Reduzierte Einzelteile
Babies:(Größe 50-92)
Kollektion
Jacken
Pullover & Sweatshirts
T-Shirts & Poloshirts
Unterziehrollis
Blusen & Hemden
Hosen & Shorts
Kleider & Kombinationen
Wäsche
Erstlingsbekleidung
Schuhe & Socken
Accessoires
woman
men
girls
boys
Baby-Jeans
jeans-blau
100% Baumwolle ...
Mit Thermo-Fütterung
7,00 !
Baby-Jeans
jeans-grau
100% Baumwolle ...
Mit Thermo-Fütterung
7,00 !
Baby-Jeans
jeans-grau
100% Baumwolle ...
Mit Thermo-Fütterung
7,00 !
0 Teile | 0,00 !
Home > Minis > Girls > Kollektion > Hosen
Suche
Home > Minis > Boys > Kollektion > Jeans
Specials:
Angebot der Woche
Angebot der Woche
Kidsfolder Oktober
Kidsfolder Oktober
TV Werbung
TV Werbung
Minnie Mouse
Wickie
Ice Age 3
Mickey Mouse
Neuheiten
Ice Age 3
Reduzierte Einzelteile
Disney Cars
Neuheiten
Minis:(Größe 92-122)
Kollektion
Jacken & Mäntel
Pullover
Sweatshirts
Cardigans & Twin-Sets
T-Shirts & Tops
Poloshirts
Unterziehrollis
Blusen & Blazer
Jeans
Hosen
Kleider & Kombinationen
Leggings & Radlerhosen
Röcke & Shorts
Comics, Cartoons & Co
7,00 !
babies female/
male
0 Teile | 0,00 !
Suche
Specials:
Baby-Jeans
jeans-blau
100% Baumwolle ...
Mit Thermo-Fütterung
Reduzierte Einzelteile
Minis:(Größe 92-122)
Schuhe & Socken
Kollektion
Jacken & Mäntel
Pullover
Sweatshirts
Cardigans & Westen
T-Shirts & Singlets
Poloshirts
Unterziehrollis
Hemden
Jeans
Hosen
Kombinationen
Comics, Cartoons & Co
Extra-Weit & Extra-Schlank
Tages- & Nachtwäsche
Schuhe & Socken
Accessoires
Tages- & Nachtwäsche
Skibekleidung
Accessoires
Bademode
Skibekleidung
Spielwaren
Festlich
Jogginghose
rosa
95% Baumwolle ...
Minnie Mouse
9,00 !
Thermohose
braun
100% Baumwolle ...
9,00 !
Cordhose
dunkelgrau
99% Baumwolle ...
9,00 !
Cordhose
dunkelgrau
99% Baumwolle ...
9,00 !
Jeans
jeans-dunkelgrau
100% Baumwolle
Spiderman
19,00 !
Thermojeans
jeans-blau
100% Baumwolle ...
9,00 !
Jeans
blau
100% Baumwolle
14,00 !
Jeans
jeans-blau
100% Baumwolle
Bob der Baumeister
19,00 !
Bademode
Spielwaren
minis female
minis male
41
C
My Label System
My Label System
> is positioned on the clothes
> free accessible
> clear/ simple to read
> unique position of elements (where
stands what – for all the different kind of
clothes the same)
trousers
jackets
t-shirts
> It only differs between the colors (every
kind of clothes has the same color)
> you find your age and sex by the system
of the shop
> shapes of jeans are presented as simple illustrations
xxl
pullovers
xl
l
m
underware
sport
s
different colors
> not so high
> reachable by hands
(and stairs)
different kinds
of jackets
xs
woman girls
sports cloth jackets
one size/ different colors
men
boys
babies
trousers
42
C
My Label System
My Label System
> Research: position, shapes and material of
the labelings
UNIQLO:
> clothes separated by colors
and kinds of cloth
>
> trousers labeling:
bandage sticker for folded trousers
and for hanging a label top right
(this can be used also for lying trousers)
different colors
> not so high
> reachable by hands
(and stairs)
different kinds
of jackets
sports cloth jackets
one size/ different colors
trousers
43
C
My Label System
size price
42 $29,95
Materials:
75% cotton
15% synthetic
10% nylon
Shape:
trousers
woman
S
$ 29,95
XL
JACKETS
44
C
My Label System
> Process
1
2
3
She can try the trouser on.
45
C
My Label System (Version B)
My Label System
> Process
1
2
The customer sees whether the trouser
fits or not and how tight/wide it is.
3
She can try the trouser on.
46
C
My Label System
My Label System
> Woman Body shapes
C&A Dressing Service
1st Aid Station for Woman Trousers
> Choose your body shape,
take the corresponding
label (hanging below) or
keep your logo in mind
Woman can choose
between different
shapes (or symbols)
or can let anaylze the
computer the individual shape of her body
and let print it out
> Then she can hold
the print under the
foil of the trouser
and she how it fits
(if the trouser is
tight or not)
> Regarding the
money there could
be a very standardized shape model
> If the technology of
bodymetrics mass
customization will
get cheaper this
would be more
effective. But until
there point of development, there is
these cheap standardized system
pic/Silhouette of
trouser
shape darunter
halten
> printed on transparent paper
47
My Label System
My Label System
> Research: position, shapes and material of the labelings
> actually the price is not necessary, because in the whole shelf
is only one size
> price, shape and material is essential
> despite big, clear font (DIN) and big size
> different XL scale (1-5), if the jeans is more big/small relating to
company or material
STRETCH JEANS
XL1
size
XL
price
$59,95
materials
75% jeans
25% stretch
$59,95
STRETCH JEANS
JEANS
XS1
$59,95
XL
STRETCH JEANS
XL1
STRETCH
JEANS
XS1
$59,95
XS1
$59,95
$59,95
STRETCH
materials
STRETCH
75% jeans
25% stretch
size
$59,95
$59,95
price
price
XL
75% jeans
25% stretch
size
materials
C
XL
$59,95
STRETCH
STRETCH JEANS
size
XL
price
$59,95
materials
75% jeans
25% stretch
48
D
Pictures of Comps
49