Mediadaten 2016

Transcrição

Mediadaten 2016

ary:
Annivers f
o
50 years
elektronik
journal
2016
Media KIT
Print + Online
Magazine Profile
2
Rates3/4
Formats and Technical Details
5/6
Online Advertising
7-14
Job Market
15
Hüthig Electronic Media Group
16
Circulation and Distribution Analysis
17
Recipient Structure Analysis
18/19
Address Rental
20
General Terms and Conditions 22
Contact 23
Schedule and Editorial Calendar
24/25
2016
Media KIT
Magazine Profile
Hüthig GmbH, Im Weiher 10, D-69121 Heidelberg, Phone +49 6221 489-363, Fax +49 6221 489-482, Internet: www.all-electronics.de
1Titel: elektronik journal
2Profile in brief:
elektronik journal is the specialist electronics development magazine for decisionmakers. The editorial content and short articles focus on the technical and commercial benefits of products and solutions. Trade journalists sum up the relevant topics
in an easy-to-understand and user-oriented way as part of a fresh magazine style.
In 2016, the editorial team is focusing on the following nine issues:
Internet of Things, lighting technology + LEDs, distribution, measurement technology + sensors, embedded + wireless, power, medical electronics, electromechanics
and Electronica 2016. Every topic is presented in a comprehensive and sustainable
way, from the principles and technologies through to their applications, and from
the components through to the final systems.
elektronik journal and its four affiliated magazines form the Hüthig Elektronik media group under the umbrella of the online portal all-electronics. Here, advertising
customers can find a unique portfolio with which they can address their target
group in a precise and comprehensive way.
3 Target group:elektronik journal is intended for decision-makers
throughout the field of electronic design.
4 Publication:
9 x per year
5 Magazine format:
DIN A4
6Volume:
Volume 51/2016
7Price annual subscription:
domestic € 176.00 (+ € 15.00 shipping costs and VAT = € 204.81)
foreign € 176.00 (+ € 30.00 shipping costs and VAT = € 220.86)
Single copy price
€ 19.50 (including VAT, not including shipping costs)
8 Organ:
–
9 Memberships:Deutsche Fachpresse, IVW
10 Publishing company:Hüthig GmbH
Managing Director: Fabian Müller
Publishing Manager: Rainer Simon
Address:Im Weiher 10, D-69121 Heidelberg
Phone: +49 6221 489-363
Fax:
+49 6221 489-482
Internet:www.elektronikjournal.com
11Publisher:
–
12 Advertising Dept.:
Frank Henning, Advertising Manager
1
13 Editorial Dept.:Dr.-Ing. Achim Leitner, Editor-in-chief
Editorial Address:
Justus-von-Liebig-Str. 1
D-86899 Landsberg
14Volume analysis: 2014 = 7 issues
Total volume:
540 pages =
Editorial section:
437 pages =
100.0 %
80.9 %
Advertising section:
including publisher’s advertisements:
103 pages =
12 pages =
19.1 %
2.2 %
Supplements:2
15 Analysis of editorial content:2014 = 7 issues
2
Components + ICs
39 pages =8.9 %
Embedded systems + displays 52 pages =11.9 %
Power components + power supply systems
77 pages =17.6 %
Passive + electromechanics
127 pages =29.0 %
Measurement + sensors
57 pages =13.0 %
Distribution and manufacturing 17 pages =3.9 %
Optoelectronics
13 pages =
3.0 %
Markets and technologies, news
55 pages =
12.7 %
437 pages =
100.0 %
1 Advertising rates in € (formats – see page 5):
Rates do not include VAT.
Rates for b/w advertisements
Basic rate
5 % discount
10 % discount
15 % discount
20 % discount
1/1 page
3,410.00
3,239.50
3,069.00
2,898.50
2,728.00
2/3 page
2,300.00
2,185.00
2,070.00
1,955.00
1,840.00
1/2 page
1,880.00
1,786.00
1,692.00
1,598.00
1,504.00
Junior page
2,190.00
2,080.50
1,971.00
1,861.50
1,752.00
1/3 page
1,170.00
1,111.50
1,053.00
994.50
936.00
1/4 page
860.00
817.00
774.00
731.00
688.00
1/8 page
470.00
446.50
423.00
399.50
376.00
Total rates for 2c advertisements
2c rate
5 % discount
10 % discount
15 % discount
20 % discount
1/1 page
4,050.00
3,879.50
3,709.00
3,538.50
3,368.00
2/3 page
2,685.00
2,570.00
2,455.00
2,340.00
2,225.00
1/2 page
2,265.00
2,171.00
2,077.00
1,983.00
1,889.00
Junior page
2,575.00
2,465.50
2,356.00
2,246.50
2,137.00
1/3 page
1,555.00
1,496.50
1,438.00
1,379.50
1,321.00
1/4 page
1,060.00
1,017.00
974.00
931.00
888.00
1/8 page
670.00
646.50
623.00
599.50
576.00
Total rates for 4c advertisements
4c rate
5 % discount
10 % discount
15 % discount
20 % discount
1/1 page
4,485.00
4,314.50
4,144.00
3,973.50
3,803.00
2/3 page
3,145.00
3,030.00
2,915.00
2,800.00
2,685.00
1/2 page
2,725.00
2,631.00
2,537.00
2,443.00
2,349.00
Junior page
3,035.00
2,925.50
2,816.00
2,706.50
2,597.00
1/3 page
2,015.00
1,956.50
1,898.00
1,839.50
1,781.00
1/4 page
1,460.00
1,417.00
1,374.00
1,331.00
1,288.00
1/8 page
1,070.00
1,046.50
1,023.00
999.50
976.00
3
2016
Media KIT
Advertising Rates
List No. 48
valid as of Oct. 1, 2015
2Surcharges:
Preferential placements:
Inside front cover and outside back cover:
10 % surcharge on basic rate
Binding placements:
10 % surcharge on basic rate
Prices and conditions for cover placement on request.
Color surcharges (not discountable):2c
4c
1/1 page € 640.–
1,075.–
2/3 to 1/3 page € 385.–
845.–
1/4 and smaller € 200.–
600.–
Surcharges apply to Euroscale colors
Special colors on request
Format surcharges:
Bled-off and gutter bleed advertisements: 10 % surcharge on basic rate
3 Discounts (for purchase within 12 months):
Frequency discount rate:
3 x publication
5%
6 x publication
10 %
9 x publication
15 %
12 x publication
20 %
Quantity discount rate:
2 pages
5%
3 pages
10 %
5 pages
15 %
8 pages
20 %
4
Job vacancies / classified ads:
Per mm (1-column, 41 mm wide), b/w
€
5
Special Advertising:
Bound inserts:
Volume
Supplements:
(not discountable)
Minimum format 10.5 x 14.8 cm, minimum weight per sheet 150 g/m2
up to 25 g € 4,720.–
up to 50 g € 6,850.–
each additional 25 g weight
€ 2,360.–
Maximum paper format 20 x 28 cm
Delivery: Specimens to be supplied as of order placement, circulation up
to 10 days prior to publication. Required supply quantity: 20,500 copies
Stick-on advertising media
For stick-on postcards in conjunction with a 1/1 page advertisement or a
bound insert, 25% of the list price for a 1/1 4c page will be charged.
Plus adhesive costs:
– for machine processing €
50.– per 1,000 copies
– for manual processing € 110.– per 1,000 copies
Other prices on request
Delivery address for supplements and bound inserts:
pva Druck und Medien-Dienstleistungen GmbH
Industriestraße 15, D-76829 Landau/Pfalz
(clearly marked: for elektronik journal, issue XX)
4.–
2 pages
4 pages
6 pages
8 pages
Paper weight up
to 135 g/m2
€ 3,200.–
€ 6,700.–
€ 10,050.–
€ 12,460.–
Paper weight
over 135 g/m2
€ 3,500.–
€ 6,930.–
€ 10,500.–
€ 13,500.–
P
6Contact:
Consultation, bookings:
Phone: +49 6221 489-363
E-Mail: [email protected]
7
Format untrimmed: 213 mm x 303 mm (trim on the right).
Multi-page inserts must be folded in the above format (without inside trim allowance).
Required supply quantity: 20,500 copies
All prices in Euros without applicable VAT
4
Data delivery, invoicing, documents:
Martina Probst
Phone:+49 6221 489-248
Fax: +49 6221 489-481
E-Mail:[email protected]
Terms of payment:
Net within 30 days of invoice date, 2 % discount if payment made in advance
or direct debit. Rates do not include VAT.
Bank details:
Postbank Ludwigshafen
Account number: 4 799 673, Bank code: 545 100 67,
IBAN: DE77 5451 0067 0004 7996 73, BIC: PBNKDEFF545
2016
Formats and
technical Details
Supplement to Advertising
Rates List No. 48
Media KIT
F
*Bleed formats quoted include 3 mm trim allowances
Type area formats
Bleed formats
1/1 page
178 x 257 mm
Junior page
126 x 178 mm
bleed
216 x 303 mm*
bleed
145 x 203 mm*
1/3 page
vertical
56 x 257 mm
1/3 page
horizontal
178 x 83 mm
bleed
75 x 303 mm*
bleed
216 x 105 mm*
2/3 page
vertical
117 x 257 mm
2/3 page
horizontal
178 x 169 mm
1/2 page
vertical
86 x 257 mm
1/2 page
horizontal
178 x 126 mm
bleed
136 x 303 mm*
bleed
216 x 194 mm*
bleed
105 x 303 mm*
bleed
216 x 149 mm*
1/4 page block
86 x 126 mm
1/4 page vertical
41 x 257 mm
1/8 page block
86 x 62 mm
1/8 page vertical
41 x 126 mm
bleed
105 x 149 mm*
bleed
60 x 303 mm*
1/4 page
horizontal
178 x 62 mm
1/8 page
horizontal
178 x 29 mm
bleed
216 x 85 mm*
Magazine format: DIN A4, width 210 mm, height 297 mm
5
2016
Media KIT
Formats and
technical Details
Supplement to Advertising
Rates List No. 48
1 Magazine format:
Width 210 mm, height 297 mm, DIN A4
F
2. The publisher warrants the printed, defect-free reproduction of the advertisements
corresponding to their representation on circulation paper, and requires the delivery of
suitable masters (see details in price list).
3. Color advertisements: the customer must provide a color proof with digitally delivered
masters for color advertisements. Failure to provide such proof shall result in the customer
forfeiting claims for compensation due to possible color deviations.
4. Complaints must be asserted by the customer in respect of obvious defects not
later than two weeks after receipt of invoice. For non-obvious defects, the customer
must issue a complaint not later than one year after publication. If, despite prompt
delivery of perfect copy and complaint in good time, the advertising material has been
reproduced with defects, the customer may demand a substitute placement appearance
of the advertisement (subsequent fulfillment) without defects. Claims for subsequent
performance are excluded if they subject the publisher to unreasonable expenses. If
the publisher is given a reasonable deadline and allows it to expire, the customer shall
have the right to cancel the contract or obtain a reduction in payment to the extent to
which the purpose of the advertisement was impaired. Warranty claims from merchant
customers expire 12 months after publication of the corresponding advertisement or
insert.
5. If defects in the print documents are not immediately apparent but become apparent
during the printing process, the customer shall have no claims in respect of inadequate
publication quality.
6. Customers failing to abide by the publisher’s recommendations regarding the creation
and transmission of digital print materials shall forfeit all claims relating to publication of
defective advertisements.
7. The customer warrants that all files supplied are free of computer viruses. The publisher
is authorized to delete files containing viruses. Such deletion shall not provide the basis for
any claims by the customer. The publisher also reserves the right to claim damages if the
computer viruses cause further damage at the publisher.
8. The publisher assumes no warranty for the accuracy of the quality or volume of
materials (bound inserts, inserts etc.) which the customer claims to have made available.
Type area:Width 178 mm, height 257 mm
Number of columns: 4 columns, column width: 41 mm
2 Printing & binding process:Rotary offset, adhesive binding
3 Data transfer:[email protected]
4 Data formats: Data is supplied in pdf format, version 1.3 (PDF/X-1a), created in Acrobat
Distiller using version 4.0 or higher and with screen-modulated proof. High-resolution
image data of at least 300 dpi, resolution for 60 screen, color model always CMYK
(no RGB or LAB elements). Bitmap (barcode scans) should have at least 800 dpi resolution.
The format is created in original dimensions plus trim allowance and bleed marks.
5 Color advertisements: For digitally delivered masters for color advertisements, the
customer must provide a color proof with Fogra Medienkeil Version 2.0 or 3.0 and a proof
or measurement protocol (= certificate). If no proof is provided, the customer forfeits any
rights to damage claims due to color deviations.
6 Proof specifications: as given in the FOGRA standard. With FOGRA Medienkeil 2.0 or 3.0
according to the standard, PSO_LWC_Improved_eci.icc for contents as a rule paper type 3
FOGRA 45L – according to standard, ISOcoated_v2_eci.icc for cover as a rule paper type 2
FOGRA 39L – according to standard.
For further information on pdf format pre-settings call the technical hotline at
+49 8191 125-338
7 Data archiving: Data is archived, thus unmodified repeats are generally possible.
However, no warranty for data is assumed.
9 Contact: Advertisement processing:
Martina Probst
Phone: +49 6221 489-248
Fax:
+49 6221 489-310
E-mail:[email protected]
8Warranty:
1. The inclusion of advertisements in certain issues or editions or in certain positions is not
guaranteed.
6
2016
Website
Profile
Media KIT
1
all-electronics.de
1
Website (URL): www.all-electronics.de
2
Profile in brief:
all-electronics.de is the media specialist portal for five electronics trade magazines of
Hüthig GmbH.
The portal focuses chiefly on the topics of electronic development, electronic
manufacturing, automotive and automation. In addition to up-to-the-minute
information and new products, the portal’s journalistic focus centers on solid
technical articles, background reports and technical knowledge. Contents are initially
published online and optimized for the internet, prior to being published in the five
Hüthig Verlag electronics trade magazines.
The user also has extensive research facilities at hand in the business directory,
which contains over 5,000 companies listed by specific industry. And the online
presence is reinforced by a newsletter with over 16,700 registered subscribers.
The offering is rounded out by an extensive job market featuring positions for skilled
staff and executive management in the electronics industry.
3
6
Publisher:
Hüthig GmbH
5
Editorial Contact:
Dr.-Ing. Achim Leitner, Editor-in-chief
Tel.: +49 8191 125-403
E-mail: [email protected]
Tel.: +49 6221 489-363
Anja Breuer, Advertising Manager
Tel.: +49 6221 489-326
7
Data delivery:
Sabine Greinus
Tel.: +49 6221 489-598
Complete Media Kit
www.all-electronics.de/mediadatenonline
.de
tronics
all-elec rtified
e
c
is IVW
Facts
Channels
• market overviews
• news
• embedded
• datacom
• measuring + testing
• e-manufacturing
• automation
• applications
• dates
• job market
• videos
Traffic1
• ��,�� visits / month
• ��,�� page impressions / month
• �.�� minutes average dwell time
• ��,�� newsletter subscribers
Target group:
The portal’s target group is comprised of developers and decision-makers in the
electronics industry, automotive industry as well as automation specialists from all
industries. The majority of users are engineers and designers.
4
Contact – Online Advertising:
Content
• technical articles
• product reports
• news
• interviews
• videos
1
7
Source: IVW, as of 3/2015, non-search engine traffic
2016
Website
Rates and
Advertising Formats
Media KIT
1
P
Rates and Advertising Formats
Format
Bookable Channels
Price in Euros
per month/issue
Prices in the trade fair months
March, October, November
Full-Size banner
468 x 60 pixels
total rotation
1,850.–
2,035.–
Half-Size banner
234 x 60 pixels
total rotation
1,330.–
1,450.–
728 up to a max. 890 x 90 pixels
total rotation
2,700.–
2,950.–
Skyscraper
160 x 600 pixels
total rotation
2,420.–
2,640.–
Content Ad
300 x 250 pixels
total rotation
3,300.–
3,570.–
Rectangle
300 x 250 pixels
total rotation
3,080.–
3,360.–
Wallpaper
728 x 90 and max. 160 x 900 pixels
total rotation
4,540.–
4,950.–
Partner-site button
in channel
300 x 120 pixels
Market overviews, news, components,
embedded, measuring + testing, e-manufacturing, automation, applications
580.–
640.–
Partner-site button
on homepage
300 x 120 pixels
homepage
1,680.–
1,840.–
Sponsoring button
900 x 30 pixels
total rotation
3,500.–
3,800.–
Flying Ad
240 x 120 pixels
total rotation
4,180.–
4,730.–
as agreed
Link in main navigation + sidebar
1,290.–
1,380.–
400 x 280 pixels
Company entry, Videos
3,050.–*
as agreed
Whitepaper, Sidebar
240.–
Text + max. 5 pictures
1 week integration on home page +
archiving min. 1 year
Ad Format
Superbanner
(=Big-Size banner)
Microsite/Specials
Company/Product Video
Whitepaper
Sponsored Post
*duration: 1 year
270.–
2,040.–
Ad Format
Newsletter/Sponsoring Ad
Format
Bookable Channels
Price in Euros
per month/issue
660 x 30 to 90 pixels
900.–
Prices in the trade fair months
March, October, November
990.–
Newsletter/Content Ad
480 x 150 pixels
840.–
920.–
Newsletter/Skyscraper
160 x 600 pixels
1,020.–
1,120.–
Newsletter/Button
160 x 80 pixels
580.–
640.–
Newsletter/Text Ad
image: 150 x 100 pixels
text: max. 330 characters
840.–
920.–
Company entry/Standard
Business directory
free
Company entry/Plus
Business directory
385.– per year
Company entry/Premium
Business directory
565.– per year
Format
Bookable Channels
Price in Euros
per month/issue
Market Overview
Sponsorship
900 x 250 pixels
Full rotation in a market overview
1,850.–
Market Overview
Top Ranking
Editorial entry in consultation with the editorial team
Top position in a market overview
580.–
Ad Format
8/9
2016
Media KIT
Website
Formats and
Technical Details
F
1 Bannerformats
You can book a wide variety of banner formats on all-electronics.de. Whether an animated gif, a flash banner or java application, the choice is yours. The
banner sizes are always displayed within the total rotation, with a maximum of two additional advertising partners in this placement. The only exception
to this is the partner-site button. Here, you have the opportunity to reach your target group in even more specific manner by booking a specific channel,
e.g. embedded or automation. Your campaign will be billed at the monthly fixed-price rate. The minimum booking period is four weeks.
Full-Size banner
Format: 468 x 60 pixels
Price/month: € 1,850.– /
€ 2,035.–*
Half-Size banner
€ 1,450.–*
Superbanner
Format: 728 up to max.
890 x 90 pixels
€ 2,950.–*
Skyscraper
€ 2,640.–*
Content Ad
€ 3,570.–*
Rectangle
€ 3,360.–*
Partner-site button
Price/channel/month:
€ 580.– / 640.–*
Price/homepage/month:
€ 1,680.– / 1,840.–*
Sponsoring button
€ 3,800.–*
Microsite/Specials
Contents: text, video,
link, document
€ 1,380.–*
Company/Product Video
File type: flash (FLV), MP4,
maximum 5 minutes
Price per video: € 3,050.–
Price per video + video
production team/one-time:
€ 4,840.–
Minimum duration: 1 year
Whitepaper
Format: HTML page
Contents: text, logo,
download
Price/month: € 240.– /
€ 270.–*
Sponsored post
Contents:
Headline, teaser, text,
max. 5 pictures
Price/month: € 2,040.–
Flying Ad
€ 4,730.–*
* Increased price before trade fairs, see pages 8/9
↓
Wallpaper
and max. 160 x 900 pixels
€ 4,950.–*
All prices in Euros without applicable VAT. | All banner formats up to a max. of 50 KB. | File type for banner ad:flash, jpg, gif
10/11
2016
,700
Over 16
bers!**
subscri
Media KIT
Newsletter
Profile
1
Name: all-electronics.de-Newsletter
2
Profile in brief:
Each Tuesday and Thursday, our weekly newsletter is sent to over 16,700 subscribers.
In addition to current news, the newsletter features new product releases as well as
expert editorial contributions for the various trade channels.
Sponsoring Ad
Format:
660 x 30 to 90 pixels
Price/issue: € 900.–/€ 990.–*
File type: gif, jpg
Content Ad
Format:
480 x 150 pixels
Price/issue: € 840.–/€ 920.–*
File type: gif, jpg
3 Target group:
The portal’s target group is comprised of developers and decision-makers in the
electronics industry, as well as automation specialists from all industries. The
majority of users are engineers and designers.
4
Frequency:
2 x per week, on Tuesday and Thursday
5
Editorial Contact:
Dr.-Ing. Achim Leitner, Editor-in-chief
Tel.: +49 8191 125-403
6
Contact – Online Advertising:
Tel.: +49 6221 489-363
Button
Format:
160 x 80 pixels
Price/issue: € 580.–/€ 640.–*
File type: gif, jpg
Skyscraper
Format:
160 x 600 pixels
Price/issue: € 1,020.–/€ 1,120.–*
File type: gif, jpg
Anja Breuer, Advertising Manager
Tel.: +49 6221 489-326
7
Data delivery:
1
Text Ad (image + text)
Image:
150 x 100 pixels
Text:
max. 330 characters
Price/issue: € 840.–/€ 920.–*
File type: gif, jpg
Sabine Greinus
Tel.: +49 6221 489-598
* Increased price before trade fairs,
see pages 8/9
All prices in Euros without
applicable VAT
**publisher’s claim
12
2016
Media KIT
Business directory
Also take advantage of locational benefits online: present your company with a company entry
in the context of your industry. An entry in our Business directory guarantees constant presence
when prospective customers are searching. You can update or modify all company entries at
any time.
Standard
Plus
Premium
Display of your company profile with relevant search
results
✔
✔
✔
E-mail contact
✔
✔
✔
Link with your product reports, specialist articles, news
and events
✔
✔
✔
Telephone and fax numbers
✔
✔
Link to homepage
✔
✔
Company logo
✔
✔
Profile image
✔
✔
Online statistics
✔
✔
Highlighting in search results
✔
✔
Product program
✔
✔
Social media link
✔
✔
Company logo in relevant market overviews
✔
✔
Image gallery
✔
Company profile
✔
Link to sales office or branches
✔
Additional information as a file
✔
Include company videos
Price/year
✔
free
€ 385.–
€ 565.–
13
Website
Business directory
2016
Media KIT
Website
Digital Market Overviews
1
Web address (URL):
2
Target group:
marktuebersichten.all-electronics.de
Sponsoring
Developers and decision-makers in the electronics and automotive industries
as well as automation specialists from all sectors.
3
Profile in brief:
The digital market overviews are a sector-specific search tool integrated into
Market Overview Sponsorship
Positioning:
Advertising message is exclusively positioned in the
immediately visible area of a market overview with
full rotation via a banner.
Format:
�� x �� pixels
Price per month:
€ �,��.–
File type:
gif, jpg, flv
all-electronics.de with dynamic filter and comparison functions.
The service, which is free-of-charge to the decision-maker, is a useful tool in
selecting and finding the right product or manufacturer.
4
Market Overview Top Ranking
Positioning:
The editorial product or company entry is shown as the first
entry in a market overview in the list view according to the
user's filter criteria. The form of advertising can be booked by
a maximum of three advertising customers.
Format:
�� x �� pixels
for logo and product image
Price per month:
€ ��.–
File type:
gif, jpg
An overview of the benefits for you:
• Excellent targeting (pure target group)
• Increased visibility thanks to new form of advertising
• High-quality editorial context
• Positioning of your advertising message in innovative decision-maker tool
with unique selling proposition
5
Bookable forms of advertising:
• Market Overview Sponsorship
• Market Overview Top Ranking
Logo Integration via Plus and Premium Entries
Positioning:
If you book a Plus or Premium entry in our Business directory
13 your logo will be displayed in a market overview
(see p. XY),
appropriate to each of your entries.
Format:
�� x �� pixels for logo
Price of company
entry per year:
€ ��.– / € ��.– (Plus / Premium entry)
File type:
gif, jpg
• Logo integration via Plus and Premium entries
6
Bookable market overviews:
• An overview of electronics manufacturing service providers
• Tools for automotive software
• Providers of automotive electronics
• In-circuit testers for cost-eﬀective quality assurance
• Suppliers of controllers
Further bookable market overviews at: marktuebersichten.all-electronics.de
14
2016
Media KIT
Job Market
Looking for specialists?
Combine our magazines to meet your precise needs. Virtually every single reader of our
media could be the right one for your company!
Find qualified employees in Hüthig electronic media! Do you have vacancies to fill and
are looking for qualified employees?
Take advantage of the combined media power of Hüthig electronic media!
Prices Print and Online:*
You’ll have various options to address potential candidates for a special position or for
your company.
1.Online: your employment offer on www.all-electronics.de
2.Online and print in combination
3.Your print job advertisement in our media
You’ll reach pure target groups, for example:
• Managers and engineers in electronics
development and manufacturing, as well
as in mechanical and plant engineering
Online only
€ 480.–
Job vacancy ad in 2 magazines, 1/1 page + online
€ 3,150.–
€ 4,490.–
€ 1,820.–
€ 2,490.–
Prices Print:*
• Designers
• Electronics developers
• Decision-makers and experts from the
automotive industry
• Automation experts
Job vacancy ad in 2 magazines, 1/1 page
€ 2,800.–
€ 4,200.–
€ 1,500.–
€ 2,250.–
* Prices not eligible for discount.
15
Prices do not include applicable statutory VAT.
2016
Media KIT
Hüthig Electronic
Media Group
elektronik industrie defines itself as the leading monthly technical
specialist publication for electronics developers in the German-speaking world. The editorial content focuses on practical and applicationoriented articles and trends for all relevant sectors. The specialist
information, which we research ourselves, can be applied and implemented by readers directly in the professional environment.
elektronik industrie and its four sister publications make up the
Hüthig Elektronik media group under the umbrella of the allelectronics website. Advertising customers will find a unique portfolio here that allows them to reach their target group across
a wide range of media in an accurate and comprehensive manner.
AUTOMOBIL-ELEKTRONIK covers the entire value-creation chain of
vehicle electronics from components and assemblies to software,
tools and development techniques. Together with the leading annual
AUTOMOBIL-ELEKTRONIK-KONGRESS conference in Ludwigsburg,
AUTOMOBIL-ELEKTRONIK provides a combination that is unique on
the market thus demonstrating its expertise both technically and in
terms of business business.
elektronik journal is the special interest magazine for decision-makers in
electronics development. The specialist articles and short reports focus
on the technical and economic benefits of products and solutions. Specialist journalists get to the bottom of relevant issues in a clear and application-oriented way in a fresh magazine style. In 2016, the editorial team
will focus on the following nine editions: Internet of Things, Lighting
technology + LED, Distribution, Measuring technology + Sensors, Embedded + Wireless, Electromechanical technology, Power, Medical electronics
and Electronica 2016. Every topic is presented in a comprehensive and
sustainable way - from the principles and technologies through to their
applications and from the components to the final systems.
IEE is the solution-oriented specialist magazine for automation in
the mechanical engineering industry and other manufacturing sectors. Thematically IEE focuses on the huge changes in automation
technology: Innovations and concepts, such as the Internet of Things
(IoT) and Industrie 4.0, are transforming the traditional automation
pyramid. In this process of upheaval. IEE accompanies readers on
the path to “Production 4.0” – comprehensive, expert, reliable and
always application-oriented. As a modern specialist magazine, IEE is
a number 1 source of information for investment decision-makers in
all sectors of the economy and functions.
productronic is aimed at decision-makers and specialists in electronics manufacturing and anyone involved in technology development
or services concerning electronics manufacturing. As an opinionshaper and market leader, productronic provides comprehensive
information that it researches itself on all aspects of efficient and
cost-effective electronics manufacturing. The highly regarded
industry magazine also publishes news and trend reports both in
print and online. productronic comprehensively covers the electronics
manufacturing industry in German speaking countries.
all-electronics.de is the specialist journalistic website of
Hüthig GmbH’s five specialist electronics magazines. The
site primarily focuses on electronics development, electronics manufacturing, automotive and automation. In addition to up-to-the-minute
information and new products, the site’s journalistic focus centers on well-founded
technical articles, background reports and technical knowledge. There are extensive
search options available on all-electronics.de. A company directory, the job market and
a newsletter published twice a week with 16,700 registered subscribers round off the
offering.
16
2016
Media KIT
Circulation and
Distribution
Analysis
1
Circulation monitoring:
2
Circulation analysis:Average annual number of copies per issue
(July 1, 2014 - June 30, 2015)
Print run:
Number of copies
actually distributed:
3
Distribution by Nielsen areas
15,966
including abroad:
Nielsen area 1
Hamburg, Bremen, Schleswig-Holstein,
Lower Saxony
2,270*
Geographical distribution analysis:*
Economic region
Percentage of copies
actually distributed
%
copies
Germany
85.8
13,696
Abroad
of which Austria and Switzerland
14.2
95.5
2,270
2,168
100.0
15,966
Number of copies actually distributed
Percentage of copies
%
20,000
17
copies
9.3
1,273
Nielsen area 2
North Rhine-Westphalia
18.9
2,589
Nielsen area 3a
Hesse, Rhineland-Palatinate, Saarland
11.8
1,616
Nielsen area 3b
Baden-Wuerttemberg
26.2
3,588
Nielsen area 4
Bavaria
21.8
2,986
Nielsen areas 5-7
Berlin and the new federal states
12.0
1,644
100.0
13,696
Number of copies actually
distributed Germany
* publisher’s statement
2
2016
Recipient
Structure
Analysis
Media KIT
3-E
1.1 Industries/economic sectors
WZ 2008 Code
Recipient groups
(according to classification of the economic sectors 2008)
Proportion of copies
%
Recipients
26.5, 33.2, 27.9, 35
Industrial electronics, process automation, measuring, controlling and regulating technology, electricity supply systems, batteries
32.4
5,137
28
Mechanical engineering
16.2
2,586
26.6, 32.5
Medical electronics
10.4
1,660
71.12
Engineering offices
6.7
1,070
26.1
Electronic parts
6.8
1,086
27.5
White goods, electrical devices
6.3
1,006
26.2
Data processing
4.8
766
29, 30
Automobile construction, vehicle construction, transportation
5.3
846
26.3
Telecommunications technology, navigation
4.7
751
26.4
Consumer electronics
3.2
511
Other industries
3.2
511
100.0
15,966
Actual distribution
18
2016
Media KIT
Recipient
Structure
Analysis
1.2 Size of Business Unit
3-E
2.1 J ob Feature: Position in company
%
Recipients
%
Recipients
1 - 49 employees
39.4
6,291
Skilled staff
32.8
5,237
50 - 199 employees
24.6
3,928
37.1
5,923
200 - 499 employees
16.7
2,666
Department head, division manager,
project management
500 and more employees
19.3
3,081
Executive management
27.3
4,359
100.0
15,966
2.8
447
100.0
15,966
Copies actually distributed
Other positions
2.1 Job feature: field of activity
%
Electronics development
including:
Recipients
72.9
11,639
– technical management in small companies,
emphasizing electronics development
34.9
5,572
– electromechanical design, measurement
and control technology, engineering
17.3
2,762
Quality assurance, test bench
15.7
2,507
Purchasing, sales, marketing, project management
7.1
1,134
Other functions
4.3
686
100.0
15,966
19
2016
Media KIT
Address Rental
Customer acquisition with top decision-maker addresses
Increase your sales success and open up new revenue potential by addressing over 500,000 decisionmakers in a targeted and personalized way. Our exclusive database is the ideal platform for targetgroup-specific address selection:
• Extremely up-to-date address list thanks to regular dispatch of magazines by us as a publisher
• Exclusive decision-maker contacts thanks to continual telephone improvement of address database
• Personalized addressing of decision-makers at 1st and 2nd management levels and specialists
• Flexible use of addresses: One-off, multiple or yearly usage
• Billing based on net usage amount: Comparison with your database
Extensive selection options
• Sector and related sectors
• Decision-makers by position and function
• Readers of single or several specialist magazines
• Number of employees
• Region (post code/Nielsen)
• National and international
Address list rental
Single usage
(price per usage)
Usage twice
(price per usage)
Usage three
times
Yearly rental
€ 0.179
€ 0.90
Database flat rate
Company address +
1 contact partner
(price per usage)
Minimum order value
Minimum order
€ 180
€ 0.195
€ 0.185
€ 490 (incl. database/selection flat rate)
70% of addresses supplied (with address comparison)
Price details plus VAT. The conditions according to the offer/order confirmation apply
Test now free-of-charge
A test with small numbers of addresses is available at any
time to ensure greater planning certainty for your mailing.
We inform you of the potential of your desired target group
free-of-charge and without obligation.
(flat rate)
(price per usage)
Simply get in touch with me:
Frank Henning
Advertising manager
Tel.: +49 6221 489-363, Fax: +49 6221 489-482
20
elektronik journal – the topics in 2016:
▹ Internet of Things
▹ Measuring technology + sensors
▹ Power
▹ Lighting technology + LED
▹ Embedded + wireless
▹ Medical electronics
▹ Distribution
▹ Electromechanical technology
▹ Electronica 2016
ary
Annivers
of
50 years
n
elektro ik
journal
Topics that are shaking the industry provide the ideal context for your adverts!
Do you have any questions? Then please call us on: + 49 6221 486-363
General Terms and Conditions for Advertisements, Supplements, Digital and Online Advertising
("advertisement year"). Frequency discounts are only valid within an advertisement year. Unless otherwise agreed, the term commences with the
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3. Costs for the production of ordered copy, films or drawings shall be borne by the customer, which shall also bear all costs for changes to originally agreed versions requested by the customer or for which the customer is responsible.
4. Proofs shall only be supplied upon express request. The customer shall bear the responsibility for the correctness of the returned proof. In the
event that the proof is not returned to the publisher on time, the customer shall be deemed to have authorized the advertising material.
5. Upon request the publisher shall furnish an advice of the advertising material together with the invoice. In the event that such an advice can no
longer be obtained, the publisher shall instead send confirmation that the advertising material has been published and distributed.
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Text-style advertisements must be distinguishable from the magazine text by their typeface. The publisher shall be entitled to clearly label advertising materials as advertisements if they are not recognizable as such.
7. Replies sent to box number advertisements are kept up to four weeks following publication of the relevant advertisement and are sent to the
customer by regular mail (even if the said replies have been sent by express or registered mail). Notwithstanding this, the publisher assumes no
responsibility for the safekeeping and timely forwarding of the offers.
8. The advertising deadlines and publication dates stated in the price list are non-binding for the publisher. The publisher is entitled to adjust them
at short notice to suit the production run.
9. Orders may only be canceled in good time, no later than the advertising deadline, and in writing, by fax or by e-mail. Customers must pay for
advertisements which have already gone to press. Otherwise, the publisher may demand reimbursement for any costs incurred until the cancellation notification, in accordance with statutory regulations.
10. The customer is responsible for the content and the legal permissibility of the advertising material. The customer indemnifies the publisher from
any claims of third parties stemming from the publication of the advertising material, including reasonable costs for legal defense. The publisher
is not obliged to verify whether advertising material affects the rights of third parties. In the event that the publisher e.g. becomes obliged by a
court ruling to print a correction or revision due to the released advertising material, the customer shall effect payment for said publication as per
the currently valid price list.
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publisher. The commission paid by the publisher is calculated based on the net charge to the customer, i.e. following deduction of any discounts,
bonuses and discounts due to defects. A commission shall only apply to orders from third parties. The commission is only paid to advertising agencies recognized by the publisher and provided that the order is placed directly by the advertising agency, and that the said advertising agency is
responsible for furnishing the finished and ready-for-press printing copy and has registered its business as an advertising agency. The publisher is
entitled to refuse orders from advertising agencies if there are doubts as to the professional practice of the agency or its creditworthiness. Orders
by advertising agencies shall be made in their name and at their own expense. To the extent that advertising agencies place orders, in the event of
doubt the contract shall be concluded with the advertising agency. If an advertiser is to be the customer, this must be agreed separately and with
the name of the advertiser explicitly stated. The publisher is entitled to require the advertising agency to produce proof of its mandate.
§ 5 Warranty for Defects
1. No warranty is made for inclusion of advertising material in certain issues or editions, or in certain positions.
2. In the event the customer fails to follow the recommendations of the publisher regarding the creation and provision of copy, the customer shall
have no claims in respect of faulty publication. This shall also apply in the event that the customer fails to observe the other provisions of these
General Terms and Conditions or the price list.
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defects, the customer must issue a complaint not later than one year after publication. In the event the advertising material has been reproduced
with defects – despite prompt delivery of error-free copy and complaint in good time – the customer may demand a substitute placement appearance of the material without defects (subsequent fulfillment), however only to the extent that the purpose of the advertising material was
adversely affected. Claims for subsequent fulfillment are excluded if they subject the publisher to unreasonable expenses. In the event the publisher is given a reasonable time limit and allows it to expire, or refuses to perform subsequent fulfillment, or if the customer cannot reasonably be
expected to accept subsequent fulfillment or said fulfillment is unsuccessful, the customer shall have the right to withdraw from the contract or
bring a claim for a price reduction, to the extent that the purpose of the advertising material has been adversely affected. Withdrawal for minor
defects is excluded. Warranty claims from business persons shall lapse 12 months following publication of the advertising material.
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in respect of inadequate publication. The same shall apply to errors in repeated placements of advertising material if the customer fails to draw
attention to said errors in good time prior to publication of the next placement.
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data of the customer at product level for publication purposes to companies whose business is the collection and evaluation of such information.
This data will be aggregated there and communicated to the market in anonymized format.
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advertising material ordered following the expiration of advertising deadlines. Price changes in respect of orders already placed may be applied to
companies if the publisher has notified them thereof at least one month prior to publication of the advertising material. In the event of a price
increase, the customer shall have the right to withdraw from the contract. The right of withdrawal must be exercised in written form within 14 days
of receipt of notification of any price increase.
2. The discounts specified in the price list are granted solely to the customer and only for the advertising material placed over the course of one year
§ 9 Place of Performance, Place of Jurisdiction
The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods and excluding
conflict of laws. The place of performance is the publisher’s registered office. The place of jurisdiction for lawsuits against merchants, legal persons
under public law or special funds under public law shall be the publisher’s registered office.
Status as at: July 2015
22
Your contacts and representatives
PUBLISHER
Editorial Team
Sales representatives:
Hüthig GmbH
Im Weiher 10
D-69121 Heidelberg
Internet: www.huethig.de
Hüthig GmbH
Justus-von-Liebig-Str. 1
D-86899 Landsberg
Phone: +49 8191 125-408
+49 8191 125-304
Fax:
ADvertising
Editor-in-chief:
Dipl.-Ing. Alfred Vollmer
Phone: +49 8191 125-206
Switzerland, Liechtenstein
Katja Hammelbeck
interpress
Bahnhofstr. 31
CH-8280 Kreuzlingen
Phone: +41 71 55202-12
Fax:
+41 71 55202-10
Advertising manager:
Frank Henning
Phone: +49 6221 489-363
Fax:
+49 6221 489-482
Advertising assistants:
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Phone: +49 6221 489-348
Fax:
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Dipl.-Ing. Andrea Hackbarth
Phone: +49 8191 125-243
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Editorial assistant/printed excerpts:
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Phone: +49 8191 125-408
Fax:
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Advertisement processing:
Martina Probst
Phone: +49 6221 489-248
Fax:
+49 6221 489-310
23
T
2016
Schedule and
Editorial Calendar
Media KIT
Issue
1
Internet of Things
PD:
Feb. 18, 2016
AD:
Jan. 26, 2016
ED:Dec. 29, 2015
Circulation:20,000
2
Lighting Technology + LED
Trade fairs
Topic area
Embedded World
Nuremberg
Feb. 23 - 25, 2016
Every system is intelligent and has an IP address: Lots
of new services can be developed thanks to the networking of even basic devices. Industry associations
anticipate that this will result in huge growth. The
devices will usually need to combine sophisticated
embedded technologies with wireless networking
solutions. They will also require sensors and a cloud
service running in the background.
Internet of Things
Light + Building
Frankfurt/Main
Mar. 13 - 18, 2016
Energy saving lamps and LEDs have been given a substantial boost with the phasing-out of conventional
light bulbs. LED light sources open up many new design options. This special issue provides an overview
of modern light sources, their energy supply, cooling
concepts through to sensors and controllers – in other
words, the background knowledge required to develop the perfect lamps for the application concerned.
Lighting technology and LED
Hannover Messe
Hanover
Apr. 25 - 29, 2016
Modern electronic distribution is much more than
just a sophisticated logistics service, even catalog
distributors nowadays employ field application engineers and operate complex online portals. Specialist
distributors offer design-in support as well as extensive assistance for developers. The issue provides an
insight into the world of distributors and outlines the
extensive range available.
Distribution
Sensor + Test is a firm fixture on the calendar of all user
industries which require an increasing number of sensors, measurement and test systems for the development and production of their products. This issue looks
at the innovations and reports on everything from individual sensors and the required components through
to measurement systems and development tools as
well as the range of topics covered by the trade fair.
Measurement technology and sensors
Embedded systems control and regulate devices and
communicate with users, whether in white or brown
goods, in industrial controllers or the automotive or
medical technology sectors. The editorial team provides an overview of components and board products,
tools and software as well as suitable input methods and displays. Many innovations from Embedded
World are also featured.
Embedded and wireless
Electromechanical technology is used in all areas of
industry. Whether cables, wires and relays in automobiles, electromechanical components in medical
electronics or connectors and casings in industrial
electronics and automation technology – little is possible without them. elektronik journal provides an
overview of the electromechanical components and
systems in all relevant target markets.
Electromechanical technology
Innotrans
Berlin
Sep. 20 - 23, 2016
Energy consumption is becoming an increasingly important issue and developers now have to pay particular attention to power electronics and power supply.
The editorial team reports on new developments in
the fields of power semiconductors and passive components, heat management products, new materials
and sensors as well as power quality and energy management.
Power
Compamed/
Medica
Düsseldorf
Nov. 14 - 17, 2016
Concise overview of the entire range of electronics
solutions for medical technology: This issue showcases their deployment in various specialist articles. It
focuses on components for medical electronics, such
as analog and digital ICs, DSPs, sensors, power supply systems, displays, electromechanical components,
software and measurement technology as well as the
corresponding norms and standards.
Medical electronics
Electronica
Munich
Nov. 8 - 11, 2016
Concentrated expertise from developers to CEOs from
practically all sectors: Thousands of companies attend
Electronica reaching over 70,000 industry visitors
from all continents. To enable you to find the gems despite the trade fair crowds, elektronik journal outlines
product innovations and technology highlights in its
trade fair guide and provides an overview of topics,
schedules and halls.
Electronica 2016
Mobile World
Congress
Barcelona
Feb. 22 - 25, 2016
PD:
Mar. 17, 2016
AD:
Feb. 23, 2016
ED:
Jan. 26, 2016
Circulation:20,000
3
Distribution
PD:Apr. 12, 2016
AD:
Mar. 18, 2016
ED:
Feb. 19, 2016
Circulation:20,000
4
Measurement
Technology + Sensors
50
years of
elektronik
journal
Sensor + Test
Nuremberg
May 10 - 12, 2016
PD:
May 4, 2016
AD:Apr. 11, 2016
ED:
Mar. 14, 2016
Circulation:20,000
5
Embedded + Wireless
PD:
Jun. 9, 2016
AD:
May 17, 2016
ED:Apr. 19, 2016
Circulation:20,000
6
Electromechanics
PD:Aug. 18, 2016
AD:
Jul. 26, 2016
ED:
Jun. 28., 2016
Circulation:20,000
7
Power
PD:
Sep. 13, 2016
AD:Aug. 19, 2016
ED:Aug. 2, 2016
Circulation:20,000
8
Medical Electronics
PD:
Oct. 6, 2016
AD:
Sep. 13, 2016
ED:Aug. 16, 2016
Circulation:10,000
9
Electronica 2016
PD:
Nov. 2, 2016
AD:
Oct. 10, 2016
ED:
Sep. 12, 2016
Circulation:30,000
PD = publication date, AD = advertising deadline, ED = editorial deadline
24/25
Issue's main topics
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Sensors and signal processing
Microcontrollers, CPUs and DSPs
Board products and displays
Wireless, networking and cloud
Low-power design
Energy harvesting, batteries and supercaps
Power supply systems, plugs and casings
LED, OLED, CFL and other light sources
LED drivers and CFL starters
Power supply systems
Sensor and measurement technology
Controllers (ICs and modules)
Cooling elements, casings and cables
Distributors, service providers and EMS
Strategy and trends
Supply chain management
Services and design-in support
Tools for developers and buyers
Product overviews/linecards
With special section on anniversary edition
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Sensors and sensor ICs
Analogue and mixed-signal ICs
Signal processing, analogue front-ends and DSPs
Laboratory measurement technology
Modular measurement technology
Cables and connectors
Simulators, emulators and debuggers
Microcontrollers, CPUs and DSPs
Analogue and digital ICs, FPGAs
Computer-on-modules, IPCs, displays
Hardware and software development
Operating systems, virtualization
Power supply systems, plugs and casings
WLAN, Bluetooth, Zigbee & Co.
Cables, terminals and connectors
Switches and buttons
Relays
Housing technology
Heat management and air-conditioning
Electric engines and drives
̳̳ Power components and modules
̳̳ Power supply systems and energy storage
solutions
̳̳ Power quality and energy management
̳̳ Passive parts
̳̳ Cables, plugs and casings
̳̳ Heat management
̳̳ Measurement and testing technology
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Analogue and digital ICs, MCUs and DSPs
Power supply systems
Embedded systems and displays
Sensors and drive technology
Passive, e-mechanics and optical electronics
Communication and software development
Safety, testing and certification
̳̳ Active and passive parts
̳̳ Embedded systems, IPC and displays
̳̳ Measurement technology, hardware and
software development
̳̳ Electromechanical technology and connectors
̳̳ Power electronics, power supply systems and
renewable energy
̳̳ Wireless, electric mobility, medical technology
www.elektronikjournal.com
Editorial department:
Dipl.-Ing. Alfred Vollmer
Editor-in-chief
+49 8191 125-206
[email protected]
Dipl.-Ing. Andrea Hackbarth
Editor
+49 8191 125-243
[email protected]
Dipl.-Ing. Jens Wallmann
Editor
+49 8191 125-494
[email protected]
Waltraud Müller
Editorial assistant
+49 8191 125-408
[email protected]
Georgia Köhler
Advertising assistant
+49 6221 489-232
[email protected]
Marion Taylor-Hauser
Sales representative
Austria, Great Britain,
Ireland, USA, Canada
+49 921 31663
[email protected]
Advertising department:
Frank Henning
Advertising manager
+49 6221 489-363
[email protected]
Susanne Kemptner
Advertising assistant
+49 6221 489-348
[email protected]
AUTOMATISIERUNG. WISSEN. AUF DEN PUNKT.
Katja Hammelbeck
Sales representative
Switzerland, Liechtenstein
+41 71 55202-12
[email protected]

Mediadaten 2016

Transcrição

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