News 2010 - Über a.b.art
Transcrição
News 2010 - Über a.b.art
a.b.art: News 2010 Series ZS – elegant beauty Series O and OC – mysteriously black Flat, small, fine, elegant, with sapphire glass, but still with the popular After last year’s success of the stainless steel version of series O and interchangeable strap – that’s the re-design of series Z. The new ladies OC we are now introducing to the market two models of the series size series by a.b.art has the denotation ZS, and it replaces the series in all black. Model O 150 with its 31-hole date indicator, black PVD Z. With its straightforward shape and puristical design our creative team case, black dial with red and white imprint and the a.b.art chronograph has come up with an almost graceful bijou wherein the a.b.art creed is OC in the same finish will bring a smile to the face of any fan of good clearly reflected. Whether small and square or rectangular vertical or ho- design. Another distinction of both models is the well-balanced sym- rizontal, a.b.art has with its ladies series E, ES, I and now ZS a designer biosis of elegance, dynamics and sportiness. The O 150 has a 13¼ watch for every taste. The new series has a steel case with a 33 × 16 mm line ETA quartz movement F07.111 and the OC 150 a Ronda quartz strap-holding lug, sapphire crystal and Ronda quartz movement RQ 751. movement 5030 D. Both watches’ diameter is 40.5 mm and the width The ZS models are available in three different dial colors (white silver, of the strap is 21 mm. black, red) with a choice of 12 different color interchangeable straps. ZS 101 O 150 OC 150 Series KLD – classical understatement ContaCt Series KLD with its 8 new models is a continuation of the most classical For more information, please contact: of all a.b.art creations: the series KL. Unlike in series KL we’ve focused in all eight dial designs of series KLD on easy readability of the time through ◾ François Zahnd, [email protected], General Manager either indexes or numbers and on placement of the date at 6 h or on a 31-hole date indication. No change from series KL has been made in the diameter of 38 mm, the stainless steel case with sapphire glass and the width of the strap of 20 mm. We’ve used an ETA quartz movement F07.111 in series KLD 101 and KLD 102 (with 31-hole date indicator) and a Ronda quartz movement RQ 715 in series KLD 103 to KLD 108. The new series KLD is available with either the well-liked a.b.art calfskin strap or with the braided a.b.art Milanaise stainless steel bracelet. KLD 106 fashiontime ltd Alexander Moser-Strasse 76 CH-2503 Biel Tel. +41 ( 0 ) 32 397 01 01 Fax +41 ( 0 ) 32 397 01 97 [email protected] www.abartwatches.com a.b.art: authentic and basic art Creed Management a.b.art Swiss Made is a watch brand for women and men who prefer The company a.b.art fashiontime ltd is a small and well-rehearsed team unostentatious design. a.b.art is different, a.b.art is authentic. We’re not of specialists trying to advance the a.b.art label in small steps by passio- about glitter and glamour but much rather about sophisticated beauty, nately committing to it with their heart and soul. The Swiss company with low-key shapes and materials as well as high Swiss quality. a.b.art is its flat hierarchy structure is dynamically lead by the following members an expression of the passion and care with which watches are being of the extended management team: produced in this Swiss company day in and day out. a.b.art deliberately works without well-known product designers, but instead trusts its own ◾ François Zahnd, General Manager internal creative team to design all collections with know-how and me- ◾ Daniel Etter, Manager Marketing and Communication ticulousness. a.b.art – authentic and basic art. ◾ Stefan Geringer, Head of Sales History groWTH In 1991, the designer Alexander Burhans created the a.b.art watch label There has been a lot of activity to raise the brand awareness and to con- in Germany after having opened a jewelry and watches specialty store tinuously enlarge the distribution net since the integration of a.b.art into in Freiburg i. B. a couple of years earlier, in 1989. In retrospect, this first fashiontime ltd company at the end of 2003. Not only did we massively step into the world of puristical design can be seen as the actual birth expand in our main markets Germany and Switzerland in the last few hour of the watch label. a.b.art grew rapidly. At the end of the 90’s, more years, but we also established new and interesting distribution organi- than 10,000 a.b.art watches were being sold every year in the two main zations in countries like the Netherlands, England, South Korea, Japan, markets Germany and Switzerland as well as in Belgium, Norway and Bulgaria, Hungary, Austria, Italy, Turkey, Mexico and China. In several the USA. Due to this whirlwind development, a.b.art was integrated into countries the distribution is directly managed by headquarters, which fashiontime ltd in 2003, which set the course for international growth. enables a.b.art to let substantiated feedback flow into the label’s deve- From the beginning, this Swiss private label watch producer, founded lopment and quality assurance. And with the increased expansion and in 1986 and located in Biel, the watch capital of the world, had been tight structuring of the a.b.art collection, more than 22,000 a.b.art time- involved in the production of a.b.art. This take-over by the Swiss made pieces per year are now produced at the Swiss watch producer’s from the originally German watch brand a.b.art automatically a Swiss Made Biel … and this is only the beginning of the success. label. Besides the production of all a.b.art timepieces, fashiontime is now responsible for their marketing, communication and distribution, too. The design team Befitting the a.b.art brand philosophy, which considers restraint, authenticity and unassumingness as important factors in the developing process of our watches, the design of our a.b.art collection is not one single person’s work but the achievement of different people with different professional expertise. Under the leadership of François Zahnd (CEO and Watch Manufacturer) Reto Wahli (Designer) and Daniel Etter (Communications Expert) complete the team. In recurring creative workshops all inputs are discussed, which guarantees careful step-for-step development of each design. Model development up to today Only the classical series K is left from the original 2003 base collection with its leader models A and T. As of late a lot of time and effort has been invested in the segmenting and structuring of the collection. 2005 Launch of two angular ladies’ size watches, the series Z and E. The series Z is distinguished by its rectangular shape and the interchangeable colored straps. The series E, one of the most sold models of the a.b.art collection, captivates for its flat and square shape. Series Z Series E Series D Series M Series ES Series EL Series KL Series MM 2006 Presentation of the series D and M. Series D is an understated, round ladies’ size watch with integrated leather strap. Series M is actually a men’s watch in a low-key, timeless design which is well liked by women as well. 2007 Extension of the leader model E by adding a smaller version, series ES (E small), and a larger version, series EL (E large). We added series KL (K large) to the classical series K and launched the first mechanical hand wind a.b.art watch, the stainless steel series MM, based on the legendary pocket watch movement Unitas 6498-1. 2008 Continuation of the MM line with a black and a gilded (PVD Vacuum Plating) case as well as a superluminova dial version. Introduction of series I, a small, rectangular baguette watch exclusively for women, and launch of the smallest K version, series KS. Series MM Series I Series KS 2009 Launch of series O and OC, which have the same cylindrical case. The successful 31-hole date indication first seen in our series A is being reintroduced in series O, while series OC is a 12-hour chronograph. Launch of the first mechanical a.b.art automat, series OA, with an ETA movement 2824-2. Series O Series O Series OC Series OA Series O Series OC 2010 Launch of series ZS – an actual re-design of series Z: flatter, finer, smaller and more delicate, but still with the popular interchangeable strap. And creation of series KLD (KL with date indicator) and continuation of the classic series K. Extension of the series O and OC with completely black models (PVD). Series KLD Series ZS Awards Knowing that the watch label has received a FORM 99 award in Germany in 1999 for three of its models makes it obvious that the a.b.art collection has highest design standards. Back then one of the series awarded a prize was series A with the 31-hole date indication, which, even though not in our collection anymore, is still a part of permanent collections in several well-known museum shops , e.g. the MOMA in New York. In 2008 the German National Confederations of Skilled Crafts chose two a.b.art EL 106 I 101 models, EL 106 and I 101, and awarded them a FORM 08 certificate. In 2009 the series O 101 with the 31-hole date indication has been awarded the well sought after red dot design award 2009 and the same model is nominated for the German Design Prize 2010. O 101 Quality assurance The admittance to the Federation of the Swiss Watch Industry FH in the spring of 2007 means another big step to assure high quality products and is another commitment to Swiss Made production. With this development comes our need to further structure and tighten our a.b.art collection. A first step in this direction was made at the end of 2008 with the finishing of all our a.b.art series with sapphire glasses and the development of our own a.b.art steel bangle as an alternative to our leather straps. Contact For more information, please contact: ◾ François Zahnd, [email protected], General Manager fashiontime ltd Alexander Moser-Strasse 76 CH-2503 Biel Tel. +41 ( 0 ) 32 397 01 01 Fax +41 ( 0 ) 32 397 01 97 [email protected] www.abartwatches.com