For People Who Give A Damn!
Transcrição
For People Who Give A Damn!
GOOD Magazine For People Who Give A Damn! But first … Your Favourite Magazines: Anorak — The Happy Mag For Kids Casey Caplowe (Good Magazine): „I guess, I have a soft spot for this one. This is just a nice magazine. It‘s for kids and it‘s absolutely great!“ Jessica & Marc (doyoureadme!?): „Das Kindermagazin das Kindern Spass macht, und Erwachsenen auch“ Anorak — The Happy Mag For Kids Casey Caplowe (Good Magazine): „I guess, I have a soft spot for this one. This is just a nice magazine. It‘s for kids and it‘s absolutely great!“ Jessica & Marc (doyoureadme!?): „Das Kindermagazin das Kindern Spass macht, und Erwachsenen auch“ Anorak — The Happy Mag For Kids Casey Caplowe (Good Magazine): „I guess, I have a soft spot for this one. This is just a nice magazine. It‘s for kids and it‘s absolutely great!“ Jessica & Marc (doyoureadme!?): „Das Kindermagazin das Kindern Spass macht, und Erwachsenen auch“ apartamento — an everyday life interiors magazine Paul: „Unprätentiöse Behandlung eines an sich total verschickten Themas, Real Life, sehr schöne Fotografie, handliches Format.“ Jessica & Mark (doyoureadme!?): „Mit Apartamento werden uns interessante Einblicke in das Leben spannender Menschen gewährt.“ Intersection (UK) Matthias: „Immer wieder überraschend! Und die haben dieses coole kleine Wappen im Titel, wo immer irgendwas anderes drinsteht wie if you can read this, you‘re too close“ Intersection (UK) Matthias: „Immer wieder überraschend! Und die haben dieses coole kleine Wappen im Titel, wo immer irgendwas anderes drinsteht wie if you can read this, you‘re too close“ Intersection (UK) Matthias: „Immer wieder überraschend! Und die haben dieses coole kleine Wappen im Titel, wo immer irgendwas anderes drinsteht wie if you can read this, you‘re too close“ Intersection (UK) Matthias: „Immer wieder überraschend! Und die haben dieses coole kleine Wappen im Titel, wo immer irgendwas anderes drinsteht wie if you can read this, you‘re too close“ Kinki Hanka: „Schön einfach, keine Kästen, bunte Schrift, leckeres Papier (im Sinne von riecht gut und fasst sich gut an), jeden Monat ’n ganzes "Buch", ein Cover, was mich immer einfängt, weil quasi nichts drauf ist. Und es ist gut quer zu lesen“ Kinki Hanka: „Schön einfach, keine Kästen, bunte Schrift, leckeres Papier (im Sinne von riecht gut und fasst sich gut an), jeden Monat ’n ganzes "Buch", ein Cover, was mich immer einfängt, weil quasi nichts drauf ist. Und es ist gut quer zu lesen“ Kinki Hanka: „Schön einfach, keine Kästen, bunte Schrift, leckeres Papier (im Sinne von riecht gut und fasst sich gut an), jeden Monat ’n ganzes "Buch", ein Cover, was mich immer einfängt, weil quasi nichts drauf ist. Und es ist gut quer zu lesen“ Kinki Hanka: „Schön einfach, keine Kästen, bunte Schrift, leckeres Papier (im Sinne von riecht gut und fasst sich gut an), jeden Monat ’n ganzes "Buch", ein Cover, was mich immer einfängt, weil quasi nichts drauf ist. Und es ist gut quer zu lesen“ Monocle Jessica & Mark (doyoureadme!?): „Wie keine andere Zeitschrift entdeckt Monocle aufstrebende oder vergessene Themen, Menschen, Welten - und gibt damit den besten Überblick über das Leben.“ Tobias Bärmann (Fotograf): „Sehr smart! Und viele gute Bilder von super Fotografen. ;-)“ Monocle Jessica & Mark (doyoureadme!?): „Wie keine andere Zeitschrift entdeckt Monocle aufstrebende oder vergessene Themen, Menschen, Welten - und gibt damit den besten Überblick über das Leben.“ Tobias Bärmann (Fotograf): „Sehr smart! Und viele gute Bilder von super Fotografen. ;-)“ The New Yorker Zach Frechette (Editor-In-Chief GOOD Magazine): „Relevant, clever, local, great website. “ Jeremy Leslie (MagCulture/Colophon): „ The touchstone for everything/anything in magazine publishing then, now and next! “ The New Yorker Zach Frechette (Editor-In-Chief GOOD Magazine): „Relevant, clever, local, great website. “ Jeremy Leslie (MagCulture/Colophon): „ The touchstone for everything/anything in magazine publishing then, now and next! “ Time Magazine Kevin Cote: „A perfect transition from print to digital delivery. The homepage is simply jam-packed with features, links, rich-media stuff and even cool advertising. Very aggressive, but hey, that is what news magazine journalism has always been about.“ Time Magazine Kevin Cote: „A perfect transition from print to digital delivery. The homepage is simply jam-packed with features, links, rich-media stuff and even cool advertising. Very aggressive, but hey, that is what news magazine journalism has always been about.“ Der Wedding Jeremy Leslie (MagCulture/Colophon): „A magazine about everyday life in that area of Berlin. A lovely storytelling sensibility (visually at least - my language skills aren't up to reading the text!)“ Der Wedding Jeremy Leslie (MagCulture/Colophon): „A magazine about everyday life in that area of Berlin. A lovely storytelling sensibility (visually at least - my language skills aren't up to reading the text!)“ Der Wedding Jeremy Leslie (MagCulture/Colophon): „A magazine about everyday life in that area of Berlin. A lovely storytelling sensibility (visually at least - my language skills aren't up to reading the text!)“ Der Wedding Jeremy Leslie (MagCulture/Colophon): „A magazine about everyday life in that area of Berlin. A lovely storytelling sensibility (visually at least - my language skills aren't up to reading the text!)“ 032c Jeremy Leslie (magCulture/Colophon): „A magazine that keeps to it’s own agenda, never predictable. Potentially the new New Yorker?“ Jessica & Mark (doyoureadme!?): „032c führt uns an den kulturellen Puls der Zeit und setzt mit seinen anspruchsvollen Beiträgen international Massstäbe.“ 032c Jeremy Leslie (magCulture/Colophon): „A magazine that keeps to it’s own agenda, never predictable. Potentially the new New Yorker?“ Jessica & Mark (doyoureadme!?): „032c führt uns an den kulturellen Puls der Zeit und setzt mit seinen anspruchsvollen Beiträgen international Massstäbe.“ 032c ,, We went so far underground that we came out on top of the other side of the new mainstream. Spex Purple Fashion Vanity Fair Karsten: „Die Inhalte stehen ganz klar im Vordergrund. Optisch sehr souverän. Eine ganz klare, fast klassische Typografie, kaum Farbe. Konzentration auf eine eigenständige (Porträt)Fotografie.“ Paul: „Unschlagbares Design (M/M Paris), unschlagbare Typo (Franklin Gothic + Garamond), unschlagbare Fotografie!“ Zach Frechette (GOOD Magazine): „A renewed sense of importance and timelessness, and more fun“ Domus / Juxtapoz / Graphic / The Ride Journal / Dummy / Eye Magazine / AA Files / Wired GOOD Magazine GOOD is here to help people live well and do good. Isn't it a bit pretentious naming a magazine Good? Maybe. And it was definitely a risk. Because that word, paradoxically, has negative connotations. We felt the the impulse to be engaged with the world, and to make it different … One of the things people always ask is „How do you get to decide what‘s good?“ And the answer is, we don‘t We see Good as always asking that question to our audience we put the information out there and people decide for themselves GOOD Inc. — GOOD is a Media Company that is focused on people, ideas and businesses driving change in the world. — Connects with people, adding a sense of fun, energy, innovation, creativity and sex appeal to the ideas of GOOD and doing good in the world — not compromising: both living well and doing good! — Magazine, Website, Events, Videos ... GOOD Inc. GOOD Inc. — about 25 people in-house + a bunch of freelance graphic designers, illustrators and writers — web experience: Folkert Gorter (also: spacecollective.org / butdoesitfloat.com / cargocollective.com) — web design / graphics: Kiss Me I‘m Polish — graphic design: OPEN, New York Founder: Ben Goldhirsch Creative Director: Casey Caplowe Editor-In-Chief: Zach Frechette GOOD Magazine GOOD Magazine GOOD Magazine Design Philosophy — communicate with people, solve problems — useful, playful, engaging — it‘s not about being cool, the aim is to do things with solidity and fundamental approach that is accessible for people Design Philosophy — communicate with people, solve problems — useful, playful, engaging — it‘s not about being cool, the aim is to do things with solidity and fundamental approach that is accessible for people Design Philosophy Design Philosophy Journalistic Philosphy — thinking about how people consume news and information in general and how much demand there is on people's attention. — create stories, a way of telling stories, that is sensitive to these demands — make a magazine and a website visually compelling and easily digestible — but also giving them real information The Concept (for each issue) — asking questions — network of experts, community — what is the most interesting, fresh and groundbreaking — „design thinking“ — break that into stories, art … Visual Journalism How they communicate the information … Details Details Details Details Details Infographics ,, There's so much data out there whether in government documents, or corporate reports. And it's all so ugly. So our job is to figure out which parts are interesting. And how to present it in an interesting way Infographics — exciting space to communicate complex issues — being in the right place at the right time — information overload >> narrow the information, extract the basic information, more effective & quickly through visuals Infographics — exciting space to communicate complex issues — being in the right place at the right time — information overload >> narrow the information, extract the basic information, more effective & quickly through visuals The Process — ideas, developing inhouse — „here is the idea, question, information – help us to communicate this with people“ — little design direction, rules of the design language „ …extract the basic information.“ SPD Award … www… http://www.good.is/post/dont-kill-your-car/ Take Action! How To Make a Street Livable … GOOD often runs design contests, asking people in their web community to participate … for example: — most of the human beings designing our streets were traffic engineers — saw the street as a problem to be solved for automobiles — streets are traffic-choked, hostile to pedestrians and cyclists, never-ending flow of cheap oil, and deeply unsustainable How To Make a Street Livable … GOOD often runs design contests, asking people in their web community to participate … for example: — most of the human beings designing our streets were traffic engineers — saw the street as a problem to be solved for automobiles — streets are traffic-choked, hostile to pedestrians and cyclists, never-ending flow of cheap oil, and deeply unsustainable http://www.good.is/post/project-design-a-livable-street/ Custom Publishing Toyota, IBM, Mini, Lexus, Whole Foods, Starbucks ... Road Map To Harmony (Toyota/Prius) How does this ecosystem work and how are we currently doing as a society? http://awesome.good.is/ecosystem/ The Starbucks Flyer The Starbucks Flyer — Starbucks approached us because they wanted to increase the engagement with the customers in their stores. — 11 weeks leading up to the presidential election in 2008 The Starbucks Flyer — one infographic per week on election-related topics: healthcare, immigration, war … — explore each topic in depth, — sell ads to offset the production costs. „Worked out pretty well for everyone.“ Rethinking Cities — IBM — supplement for New York Times, September 25th Rethinking Cities — IBM — supplement for New York Times, September 25th Rethinking Cities — IBM — supplement for New York Times, September 25th Rethinking Cities — IBM — supplement for New York Times, September 25th GOOD Magazine www.good.is