buy hearing aids
Transcrição
buy hearing aids
Unit 1 Marketing and sponsoring Unit 1 Marketing and sponsoring Seite 6 to take a quiz / a survey to conduct (a survey/research) research and development (R&D) revenue bei einem Test / einer Umfrage mitmachen (eine Umfrage) durchführen, (Recherche) betreiben [r9!s3.tS 4n d91vel4pm4nt] Forschung und Entwicklung (F&E) [!te9k 4 1kw9z, !te9k 4 1s3.ve9] [k4n1dckt] One way for companies to find out more about their clients is to conduct a survey. He works for the R&D department. He’s responsible for developing new products. The company has barely had any revenue in the last few years. It’s on the verge of bankruptcy. [1rev4nju.] Einkünfte, Einnahmen, Gewinn habit fake essential [1häb9t] [fe9k] [91senSl] specific(ally) to run tests quality [sp41s9f9k, sp41s9f9kli] [!rcn 1tests] [1kwql4ti] Gewohnheit unecht, gefälscht entscheidend, wesentlich, unbedingt notwendig deutlich, klar, bestimmt, spezifisch Tests durchführen Eigenschaft; Qualität launch [l0.ntS] Einführung, Start(kampagne) sponsorship [1spqns4S9p] Förderung, Fördertätigkeit selfless [1selfl4s] selbstlos to endorse [9n1d0.s] unterstützen, gutheißen to sell for (50 cents) [1sel f4] share elaborate rocket return (on) press release [Se4] [91läb4r4t] [1rqk9t] [r91t3.n] [1pres r9li.s] comment [1kqment] sich verkaufen, verkauft werden für (50 Cent) (An-)Teil aufwändig, umfangreich; ausführlich Rakete Rendite, Ertrag, Gewinn (für) Pressemitteilung, Presseinformation We’ve got to write a press release for our latest project and get as many newspapers as possible to print it in their next issue. Kommentar The R&D department would be very interested in a few comments on the new product’s user friendliness. © 2012 Cornelsen Schulverlage GmbH, Berlin und Veritas Verlag, Linz. Seite 7 The launch of the new iPhone caused fans around the globe to camp outside Apple stores just to be the first to buy their revolutionary product. The professional cyclist is still in doubt whether to enter the sponsorship deal offered by a fast food chain or not. The company’s wish to sponsor the event is not a completely selfless one. They hope to improve their image and increase their sales. Many athletes endorse the company’s new energy drink. They say it improves both their mental and physical performance. Seite 8 to picture sth innovation on time to schedule [1p9ktS4] [!9n41ve9Sn] [qn 1ta9m] [1Sedju.l] etw abbilden (Er-)Neuerung, Innovation pünktlich (zeitlich) planen, vorsehen to attach [41tätS] anhängen (an eine E-Mail) brief [bri.f] (Kurz-)Beschreibung to familiarise oneself with sth [f41m9li4ra9z w9D] sich mit etw vertraut machen to make a decision [!me9k 4 d91s97n] to conceive sth [k4n1si.v] to market sth to sb [1m2.k9t] eine Entscheidung treffen, entscheiden etw planen, sich etw denken, vorstellen etw an jn vermarkten, verkaufen The meeting starts at 10. Be sure to be there on time. The conference is scheduled for Friday 11am. Seite 9 Seite 1 von 5 Attached to this e-mail you will find a short description of our newest product. My boss asked me to read the product brief closely before the meeting. I need to familiarise myself with the product details because I need to pass them on to my colleagues in tomorrow’s meeting. We really need to make a decision as to what the packaging should look like. Our new mobile phone had been conceived with teenage users in mind. The phone will be marketed all over the world. There will be ads on both TV and the radio. Unit 1 Marketing and sponsoring mustard squeezable [1mcst4d] [1skwi.z4bl] Senf elastisch, verformbar, quetschbar toxic [1tqks9k] giftig, toxisch to appeal to sb [41pi.l t4] jdm zusagen, gefallen to dump Never mind that … to be loaded with (sugar) household [dcmp] [!nev4 1ma9nd D4t] [1l48d9d w9D] [1ha8sh48ld] schütten, kippen, werfen Egal, dass/wenn … strotzen vor (Zucker) Haushalt primarily [pra91mer4li] Can’t we do better than that? [du 1bet4 Dän Dät] to be likely to do sth [1la9kli] in erster Linie, hauptsächlich, vorrangig Können wir das nicht besser machen? / Können wir da nicht besser sein? wahrscheinlich etw tun to figure sth out [!f9g4r 1a8t] etw verstehen, herausfinden Gross! to feed sb sth [gr48s] [fi.d] Ekelhaft! jdm etw zu essen geben to twist boost cap to release [tw9st] [bu.st] [käp] [r91li.s] (ver)drehen Steigerung Kappe, Deckel freisetzen, abgeben beverage [1bev4r9d7] Getränk burst response [b3.st] [r91spqns] Stoß, Schub Antwort, Reaktion demand [d91m2.nd] Nachfrage to address [41dres] ansprechen; sprechen zu foil high-resolution they will, in turn, … [f09l] [!ha9 rez41lu.Sn] [9n 1t3.n] to be contained in [k4n1te9nd 9n] Folie hochauflösend, mit hoher Auflösung sie werden ihrerseits … We’re going to give free trials to selected customers. They will hopefully, in turn, tell their friends about our product. sich befinden in, enthalten sein in donation [d481ne9Sn] Spende to benefit sb to get ahead in-kind (support) [1ben9f9t] [!get 41hed] [9n 1ka9nd] jdm nützen, guttun vorwärts kommen (Unterstützung) in Sachwerten worthwhile [!w3.T1wa9l] lohnend, der Mühe wert (sein) endorsement [9n1d0.sm4nt] Unterstützung to seek to do sth [si.k] perception [p41sepSn] sich darum bemühen, etw zu tun, etw anstreben Wahrnehmung I only buy honey that is sold in squeezable plastic bottles. I don’t want to get my hands all sticky. The colour of this cocktail looks toxic. It’s green! © 2012 Cornelsen Schulverlage GmbH, Berlin und Veritas Verlag, Linz. Seite 10 Transkript The product design will definitely appeal to children. They like it colourful. Our marketing research should focus much more on single-parent households. Our latest mobile phone has primarily been designed for elderly users with hearing aids. Customers are more likely to buy our products if our advertisements appeal to them. We’re trying to figure out the best way to market our new fashion line. Seite 10 Our new hands-off air freshener releases pleasant fragrances into your home every 15 minutes. Pepsi produces one of the world’s most popular beverages. In response to consumer demand, we have redesigned our product packaging. The goods we offer should match the demands of our customers. Seite 11 We should really address this problem in our next team meeting. Seite 12 A generous donation to charity would definitely improve the company’s image. Seite 2 von 5 Our charity organisation is grateful for any monetary donation, but also for in-kind support, such as leftover food from supermarkets. Doing charitable work is really worthwhile. All the effort pays off when you see how grateful people are. Celebrity endorsement of a brand can help promote a product. The bottom line is that sponsorship is never purely selfless, but seeks to market a company’s products. Sponsorship helps companies to improve the public perception of their products. © 2012 Cornelsen Schulverlage GmbH, Berlin und Veritas Verlag, Linz. Unit 1 Marketing and sponsoring to shape rally to heighten visibility [Se9p] [1räli] [1ha9tn] [!v9z41b9l4ti] formen, prägen Treffen, Versammlung aufstocken, erhöhen, verstärken Sichtbarkeit exposure to cover [9k1sp4874] [1kcv4] Publicity, Präsenz berichten über, behandeln coverage [1kcv4r9d7] Berichterstattung unaffordable to drive sth/sb humanitarian to charge sth to (sb’s credit card) to make a donation [!cn41f0.d4bl] [dra9v] [hju.!män91te9ri4n] [tS2.d7] unerschwinglich, unbezahlbar etw/jdn (an)treiben humanitär (jds Kreditkarte) mit etw belasten [!me9k 4 d481ne9Sn] Geld spenden the mere act sole head and shoulders above sb giant bottomless goodwill hospitality [m94] [s48l] [hed 4n 1S48ld4z 4bcv] der bloße Akt alleinig jdm haushoch überlegen [1d7a94nt] [1bqt4ml4s] [!g8d1w9l] [!hqsp91täl4ti] Riese, Riesin; riesig unerschöpflich, bodenlos Wohlwollen, guter Wille Gastfreundschaft reception [r91sepSn] Empfang key staff [1ki. st2.f] Kernbelegschaft, Stammbelegschaft to network to enhance [1netw3.k] [9n1h2.ns] (sich) vernetzen (ver)stärken, steigern; verbessern to negotiate [n91g48Sie9t] verhandeln, aushandeln to administer contribution [4d1m9n9st4] [!kqntr91bju.Sn] verwalten Beitrag medical care to televise [!med9kl 1ke4] [1tel9va9z] medizinische Versorgung im Fernsehen senden, übertragen to be tied to as a rule [ta9d] [!4z 4 1rul.] gebunden sein an in der Regel put bluntly, … promising mass-spectator sport by means of [!p8t 1blcntli] [1prqm9s9N] [!mäs spek1te9t4 sp0.t] [ba9 1mi.nz 4v] unverblümt / offen gesagt, … vielversprechend Sport(art) für Massenpublikum mit Hilfe von, mittels to share sth out [!Se4r 1a8t] etw aufteilen charitable [1tSär4t4bl] karitativ, gemeinnützig, Wohltätigkeits- in return for [9n r91t3.n f4] als Gegenleistung für to purchase [1p3.tS4s] erwerben, (ein)kaufen We should consider sponsoring the city marathon. It would give us various opportunities to heighten our visibility. Both local TV and newspapers have promised to cover our charity gala. Our last sponsorship was really successful in terms of wide media coverage. Lots of newspapers mentioned us! We’ve decided to make a donation to charity. We would like to support the Austrian Cancer Fund. Thank you so much for your hospitality. We had a lovely evening! There will be a reception at the Crown Hotel for invited guests only. All key staff are required to attend next week’s meeting because important decisions need to be made. Next week’s charity gala is the perfect opportunity for networking and enhancing business relationships. Seite 13 It was a tough meeting, but we were able to negotiate a sponsorship deal much to our company’s own benefit. Financial contributions to charity help to improve our company’s public image. That’s why we donate money regularly. Seite 13 Transkript As a rule, key staff meetings take place every Monday morning, but this week we had to reschedule it. Put bluntly, the new packaging design looks awful! We should try to make our product more widely known by means of social media. Seite 13 Seite 3 von 5 The company’s many charitable contributions underline the fact that they assume their social responsibility. If the company sponsors your event, what will we get in return for our financial support? For every postcard you purchase, the shop donates 10 cents to charity. Unit 1 Marketing and sponsoring Seite 14 memo (memorandum) [1mem48, !m4m41ränd4m] board of directors [!b0.d 4v d41rekt4z] Mitteilung, Notiz The head of Marketing sent a memo to all his colleagues concerning tomorrow’s meeting. If the board of directors does not agree to the sponsorship deals, my hands are tied. Both sponsors and sponsorees want to benefit as much as possible from the sponsorship deal. In the end, the participants of the marathon will be the main beneficiaries of our business deal. They will be able to take part in a great event! I am not sure if it is ethical to sponsor an event hosted by a rightist party. sponsoree [1spqns4ri.] Vorstand, Verwaltung(srat), Aufsichtsrat SponsoringnehmerIn beneficiary [!ben91f9S4ri] NutznießerIn ethical [1eT9kl] ethisch, moralisch physician [f91s9Sn] Arzt, Ärztin to be considered to be … medical association educational [k4n1s9d4d] als … gelten [!med9kl 4s48si1e9Sn] [!ed7u1ke9S4nl] Ärzteverband, Ärztekammer pädagogisch, Lehr-, Unterrichts- six-figure sum soda suffering premature [s9ks !f9g4 1scm] [1s48d4] [1scf4r9N] [!prem41tS4] sechsstellige Summe (AE) Limonade Leiden vorzeitig, frühzeitig, verfrüht diabetes heart attack [!da941bi.ti.z] [1h2.t 4täk] Diabetes Herzinfarkt gout cavities (pl) to muzzle [ga8t] [1käv4ti.z] [1mczl] source [s0.s] Gicht Karies einen Maulkorb anlegen, mundtot machen Quelle to compromise [1kqmpr4ma9z] kompromittieren, beeinträchtigen to fund [fcnd] finanzieren balanced [1bäl4nst] ausgewogen, ausgeglichen to resign from [r91za9n fr4m] austreten aus, (die Mitgliedschaft) kündigen under fire to ally oneself with [!cnd4 1fa94] [41la9] unter Beschuss sich verbünden mit deli meat pediatrics breastfeeding midwife to advise sb to promote [1deli mi.t] [!pi.di1ätr9ks] [1brestfi.d9N] [1m9dwa9f] [4d1va9z] [pr41m48t] Fleisch-/Wurstdelikatessen Kinderheilkunde (das) Stillen Hebamme jdn informieren fördern, werben für cause [k0.z] Anliegen, Sache; Zweck plant [pl2nt] Fabrik, Werk devoted to sth to trademark sth [d91v48t9d t4] [1tre9dm2.k] einer Sache gewidmet etw als Warenzeichen/Markennamen They trademarked their new slogan to make sure no schützen/eintragen lassen one else would be able to use it. © 2012 Cornelsen Schulverlage GmbH, Berlin und Veritas Verlag, Linz. Seite 15 The collaboration of Coca Cola and the American Academy of Family Physicians, of which the latter greatly benefited, has come under criticism. Coca Cola’s participation in a national health campaign is considered to be highly controversial. A famous fast food chain has recently developed educational material to inform their customers about balanced eating. Certain ingredients of the lotion are said to cause premature ageing of the skin. Excessive consumption of sugary drinks and fatty food increases the risk of heart attacks. Not all websites on the internet should be considered reliable sources of information. The new materials used will not compromise the quality of our products. His entire legacy shall be used to fund a health education programme. It’s okay to include a modest amount of sweets in an otherwise balanced diet. It won’t do you any harm. A few nutritional scientists even resigned from the association because they didn’t want their research to be funded by a fast food chain. The non-profit organisation has come under fire for allying itself with a political party. I’d advise you to stop smoking during your pregnancy. Coca Cola have a very clever marketing strategy to promote their products. Seite 16 Seite 4 von 5 It might be good for the company’s image if we donated money to a charitable cause. Living close to a nuclear power plant can have deleterious effects on your health. Unit 1 Marketing and sponsoring efficiency [91f9Snsi] emission operation [91m9Sn] [!qp41re9Sn] Effizienz, Wirksamkeit, Leistungsfähigkeit Emission, Abgas Betrieb; Einsatz refrigeration relief [r9!fr9d741re9Sn] [r91li.f] Kühlung Hilfe stewardship shortage [1stju.4dS9p] [1S0.t9d7] Verwaltung Mangel villager bottling [1v9l9d74] [1bqtl9N] DorfbewohnerIn Abfüll- to implement (a plan) [19mpl9ment] (einen Plan) umsetzen in sb’s defence to take a stand (on) [d91fens] [!te9k 4 1ständ] zu jds Verteidigung Stellung beziehen (zu) …-stricken dance hall when it comes to … [1str9k4n] [1d2.ns h0.l] [!wen 9t 1kcmz t4] heimgesucht von … Tanzsaal wenn es um … geht to phrase [fre9z] formulieren [k4n1dckt] [1vju.p09nt] [k4n1v9kSn] [41pru.vl] [r91fju.zl] [!br9N 41ba8t] [9k1stens9v] [s41f9Snt] [!spes9f91ke9Sn] [9n1ka8nt4] [pr41p0.Sn] [!De4r19n] (durch)führen Standpunkt, Sichtweise Überzeugung Zustimmung Ablehnung, Verweigerung herbeiführen, zustande bringen umfangreich, erheblich, ausgedehnt ausreichend, genügend (detaillierte) Beschreibung auf etw stoßen/treffen (An-)Teil darin demographic [!dem41gräf9k] (sales) volume [1vqlju.m] demographisch, bevölkerungswissenschaftlich (Verkaufs-)Volumen research [r91s3.tS] Forschung; Recherche price-setting [1pra9s set9N] Preisfestsetzung innovative [19n4ve9t9v] innovativ to come up with sth [!kcm 1cp w9D] sich etw ausdenken, vorschlagen fund-raising (campaign) [1fcndre9z9N] Spenden(aktion), (Kampagne zur) Geldbeschaffung The new software helps to improve efficiency and user-friendliness. Please read the instruction book carefully to ensure proper operation of the device. Out of $88m of charitable contributions in 2009, Coca Cola donated $6m to disaster relief. © 2012 Cornelsen Schulverlage GmbH, Berlin und Veritas Verlag, Linz. Seite 17 The company is facing a shortage of employees. We really need more people in both the marketing and the sales department. Coca-Cola claims to observe all environmental regulations in their bottling plants. The manager’s attempt to implement his suggestions has met with strong opposition in the company. You blew the deal! What do you say in your defence? In yesterday’s meeting, the manager took a clear stand on the company’s collaboration with Coca Cola. The company’s got a good reputation when it comes to sponsoring charitable events. Seite 18 to conduct viewpoint conviction approval refusal to bring about extensive sufficient specification to encounter sth proportion therein Seite 19 Seite 5 von 5 As part of our latest market research project, we had a team of employees study demographic groups. The possible effects a price increase may have on our sales volume are quite worrying. Conducting surveys is a very effective way of conducting market research. Monica works in marketing. She’s responsible for price-setting and planning product launches. She’s such an innovative marketing. She always has the most creative ideas. John has come up with the most amazing idea for our new packaging design. As part of the company’s sponsorship of humanitarian aid, we are planning to organise a fundraising campaign.