IN Objektprofil_englisch__240216

IN – THE PREMIUM WEEKLY
Publication frequency :
Cover price:
Weekly, Thursday.
€ 1.90
Target group:
Young style-conscious, on trend women up to 39
Concept:
IN gets right up close to Germany’s big names. IN knows the stars;
it reveals how they love, laugh and live – how they party, battle
through crises, and how they sometimes shed bitter tears. Over the
years, IN has built up an extensive network of contacts, becoming a
title that A-list stars truly trust. As a result, the magazine enjoys an outstanding
reputation for exclusive scoops, interviews and high-end photo shoots. When
celebrities have a story to tell, IN is their first port of call. It pulls back the curtains on
the elite celeb world. But IN doesn’t stop at reporting on German stars; it showcases
the Hollywood heroes, too. What’s more, IN is always up-to-the-minute with the latest
fashion developments – with style and beauty contributions that focus on the most
illustrious trend-setters. Readers discover the stars’ favourite looks, and IN provides
the insider knowledge on how to recreate them.
.
Size:
215 x 285 mm
Paid circulation:
Single-copy sales and subscriptions:
87,165 (IVW IV/15)
77%
Readership (MA 16-I):
Total:
Women:
690,000
660,000 = 97%
Rate fot 1/1 advertisement, 2016:
b/w or 4c
16,140,- €
Cost-effectiveness:
Cost per thousand (paid circul. Only):
Cost per thousand (total)
€ 185.17
€ 23.46
HALL OF FAME
17% discount for
customers who also
book ads in OK!
IN - 97% Prozent der Leser sind Frauen
Total
%
100
IN
%
100
Geschlecht
Männer
Frauen
49
51
4
97
HH-Führende
57
63
Merkmal
Gesamt
ZG-Index: Total = 100
7
189
110
Basis Frauen
Alter
14-19 Jahre
20-29 Jahre
30-39 Jahre
40-49 Jahre
50 Jahre +
ø
49,3 Jahre
7
13
13
17
50
32,8 Jahre
20
31
19
13
17
18-39 Jahre
29
60
Bildung
Volksschule
Mittlere Reife
Abitur/Studium
40
34
26
29
44
27
Berufstätigkeit
in Ausbildung/Studium
Berufstätig
11
50
33
54
ledig
24
53
HH-Nettoeinkommen
bis 1.000 Euro
1.000-2.000 Euro
2.000-3.000 Euro
3.000 Euro und mehr
7
29
30
33
4
18
29
49
313
237
Reichweite=
710.000 Personen
Frauenanteil = 97%
141
75
34
208
72
131
103
289
108
222
52
63
95
148
Quelle: MA 2016-I