COMPETITION

COMPETITION
First fashion video festival during Milano Fashion City program, organized by IUFF Srl, in
partnership with FIAMP, Fiera Milano, Micam, Mido, Mifur, Mipel with patronage of Camera di
Commercio di Milano and Università degli Studi di Milano-Bicocca and in collaboration with
Lombardia Film Commission and Promos-Camera di Commercio di Milano. Technical sponsors are
Biblioteca della Moda and Centro di Produzione Multimediale-Università degli Studi MilanoBicocca, and media partner is L’Officiel Italia. IUFF is reserved only for young video-artists aged
between 18 and 36 years for creation of fashion-videos on accessory touch theme.
Every video will be played considering artistic view with presence of the following accessories:
bag, shoes, glasses and fur (or fur accessories). All of them, if using designers or famous brand have
to be unrecognizable in every details; if not, you will be excluded from the contest.
Video artists must choose one of the following categories for the accessory touch theme:
1) Shoes
2) Bag
3) Glasses
4) Fur (or fur accessories)
VIDEO SUBMISSION
Video must be sent by email to [email protected] using https://wetransfer.com, together with
application form completely filled out by January 18, 2013.
Material must have the following technical features:
Duration: min. 60 sec, max. 180 sec. (not including credits, which are separated from video and not
over-impressed on it)
Audio Stereo (ch1 and ch2): 48 khz
Video format and size: .avi, .mov, .mp4, .mpg
IUFF Srl
corso plebisciti, 9 - 20129 milano
+39 3277471555
www.iuff.it - [email protected] [email protected]
p.iva 07998460963
Size between 100 and 300 MB.
Afterwards, finalists will have to send their files, saving high-definition.
Technical requirements (just for finalists): only .mov files, with H.264 compression, 1920x1080 or
1280x720 resolution. File must not exceed 2 GB size.
APPLICATION FORM
Application form has to be downloaded from www.iuff.it; it has to be duly compiled and signed,
then scanned and sent to [email protected] going with video; if not, it will be excluded from the contest.
SELECTION METHOD AND JUDGMENT
A panel of judges consisting in IUFF members will choose thirty final videos, with
unquestionable/final evaluation of the appeal. They will be examined by a IUFF JURY composed
of audiovisual, fashion, photography, journalism and styling professionals and by an
INSTITUTIONAL JURY composed of institutional partner members.
IUFF JURY
Marco Angelillis – Centro Multimediale Università degli studi Milano-Bicocca, Director
Guido Bovolenta – New Media Agency Medialab, Director
Monica Codegoni Bessi – modaonline.it, Journalist
Alberto Contri – Lombardia Film Commission, Director
Andrea Di Biase – MF-Milano Finanza, Journalist
Anna de Falco – Amica, Head of Service
Rita Fatiguso – Il Sole 24 Ore, Journalist
Elisa Furlan – IL, Il sole 24 Ore, Journalist
Giovanni Gastel – Photographer
Jolanda Granato – Radio speaker journalist
Maria Luisa Lavitrano – Università Milano-Bicocca, Deputy Rector of International Relations
Luca Lucini - Director
Carlo Mazzoni – L’Officiel Italia, Editor in Chief
Silvia Motta – Grazia, Fashion Director
Diana Seclì – IUFF, Creative Director
Maria Tatsos – Elle Italia, Journalist
IUFF Srl
corso plebisciti, 9 - 20129 milano
+39 3277471555
www.iuff.it - [email protected] [email protected]
p.iva 07998460963
Diego Valisi – Biblioteca della Moda, President
INSTITUTIONAL JURY
Fabio Aromatici – Micam Director
PierCarla Delpiano – Fiera Milano Communication Director
Francesco Gili – Mido Marketing Director
Mauro Muzzolon –Mipel General Director
Elena Salvaneschi – Mifur General Secretary
If, for any reason, one or member of the jury, above-mentioned, could not participate to the final
evaluation, IUFF can decide Srl can decide to nominate other judge any time. Any form of claim or
recourse by participants is therefore ruled out.
Such juries will choose five winners according with the following categories criteria: creativity and
development of accessory touch idea within parameters of photographic and technical quality
(image, sound and editing), original scenic design and best style to represent fashion accessories.
Judgments will be based, in any case, on the component taste, and they are confidential,
unquestionable and final. Finalists and winners will be directly notified. Only winners will be
announced during award ceremony.
AWARD
Five prizes will be awarded during award ceremony. Every prize is constituted of the commission
by each member of IUFF, Micam, Mido, Mifur and Mipel in order to achieve one short fashion
video following the video technical requirements of the contest, within four next months maximum.
Every author will receive a total amount of € 1500,00 for above-mentioned commission. Let it be
known all legacy rights concerning the commissioned video will belong to the purchaser that will
commission the work.
IUFF AWARD Best Concept
IUFF MICAM AWARD Best Accessory Shoe Performance
IUFF MIDO AWARD Best Accessory Glasses Performance
IUFF MIFUR AWARD Best Accessory Fur Performance
IUFF MIPEL AWARD Best Accessory Bag Performance
IUFF Srl
corso plebisciti, 9 - 20129 milano
+39 3277471555
www.iuff.it - [email protected] [email protected]
p.iva 07998460963
Official award ceremony will be held on February 25, 2013.
Video screening will take place from February 26 to March 04, 2013 at the location in Milan.
IUFF organization will keep in contact with finalists and winners within February 12, 2013.
Winners have to confirm their presence to IUFF organization within February 17, 2013 at 12 am
(local time) to [email protected] and they are not allowed to make such announcement public.
In case of weaver, next winners will be announced in the final classification.
REQUIREMENTS FOR ADMISSION
1. Work has to be original and never presented to any other contest; if not, it will be excluded from
competition;
2.Organization reserves the right to verify the existence of such requirements through the
appropriate channels;
3. Participant must be the original manufacturer and the owner in Italy and abroad without
distinction of all the film rights, phonographic and editorial rights using the work and must have
obtained all waivers and licenses for any, and every use of work about subject and object shot, and
photographic, video and musical contents, for the whole work;
4. Contest organizers and their employees cannot participate in such competition.
TRAVEL EXPENSES
IUFF organization will pay for only winners, the following expenses: cost of 2 nights hotel
(February 24-25, 2013) nearby festival and roundtrip for Milan. IUFF will give travel expenses
back up to a maximum of € 500,00 each, upon presentation of supporting bills.
STORAGE OF MATERIALS
Video sent to IUFF will become part of its archive and may be used at any time.
ACCEPTANCE OF RULES
Participation in such competition implies acceptance of above-mentioned rules.
The following Italian Law – D.P.R. 26 ottobre 2011 ex art. 6, comma A - will not apply to IUFF
festival which is an activity aimed to award the artist.
Competition and application form are written in Italian and English. In case of any difference
between two version, will prevail the Italian one.
IUFF Srl
corso plebisciti, 9 - 20129 milano
+39 3277471555
www.iuff.it - [email protected] [email protected]
p.iva 07998460963