1.2 Zettabytes

Information Explosion & Cloud Storage
A Forecast of Consumer Generated Digital Content and Its Impact on Business
16 Gigabytes
One Fully Loaded iPad
7.47 INCHES
Users are Creating their own
content more and more everyday.
9.56 INCHES
With the advent of Web 2.0 sites, and SaaS users have
turned to the cloud to store a great deal of UGC.
Ultimately, the costs of this will fall on the enterprise.
.5 INCHES (thick)
By the Numbers: A Comparison of Storage Capacities
1 Petabyte
62,500 Fully Loaded iPads Placed flat on each
other the stack would
be twice the height
of the Empire State
building, and almost
as tall as the worlds
tallest building.
Fun Fact
The entire rendering of Avatar
reportedly requires over 1 Petabyte of storage space according to
BBC’s Clickbits, which is the equivalent of 500 harddrives of 2TB each.
That’s equal to a 32 year long MP3 file.
1.2 Zettabytes
Estimated amount of Data in the Digital Universe for 2010.
75 Billion Fully Loaded iPads
The iStack would cover Wembley Stadium’s field
and reach approximately 4.24 miles into the sky.
The stack would consist of more than 75 Billion iPads - with a retail value of $37.4 Trillion
Which is equal to about 44% of the entire world’s GDP $84.7 Trillion. (according to 2009 data)
5.49 miles
Mount Everest
5.07 miles
K2 - Dhaulagiri
4.24 miles
the iStack
3.66 miles
kilimanjaro
279,450
number of iPads
2.73 miles
Mount Elbert
Highest Peak in the Rockies.
2.34 miles
Mount Fuji
in every inch of the iStack
1.81 miles
Mount Olympus
0.79 miles
Mount Vesuvius
How Will Content Generation Impact Storage?
70% of the Digital Universe this year will be generated by users
That’s 880 Billion Gigabytes, or almost 900 Exabytes. (using the same scale as above, the iStack - as
large as a soccer pitch - would reach 66,243 miles past the moon.)
Who’s responsible for the content?
While it might seem that the responsibilty would lie with the users, the
responsibility falls on the Enterprise (IE: Google, Facebook, Private Cloud, etc )
who, since they are providing the service, are responsible for the security of the information
(content) created as a result of users interacting with that service.
Internet Transactions in the Future
IDC estimates that by 2020, business transactions on the internet business-to-business and business-to-consumer - will reach 450 billion per day.
Enterprise “Managed” Content
Transported, Hosted, Managed, or Secured
960
Exabytes
900
Exabytes
600
Exabytes
240
Exabytes
960 Exabytes
Brought to you by
Overlap
Can be Categorized in both User Generated and Enterprise Touch
600 Exabytes
User-Generated Content
Consumers and Workers Creating, Capturing, or Replicating personal info
900 Exabytes
Enterprise-Generated Content
Content Created, and Maintained for and by Enterprises
240 Exabytes
Source:
http://wikibon.org/wiki/v/Private_Cloud_is_more_Cost_Effective_than_Public_Cloud_for_Organizations_over_$1B
http://www.emc.com/leadership/digital-universe/expanding-digital-universe.htm
IDC Digital Universe Study
http://www.emc.com/collateral/demos/microsites/idc-digital-universe/iview.htm
https://www.cia.gov/library/publications/the-world-factbook/rankorder/rawdata_2001.text
Globe Graphic - http://www.psdgraphics.com/backgrounds/world-globe-background/
Wembley Stadium - http://www.football-wallpapers.com
http://en.wikipedia.org/wiki/Mount_Olympus
http://en.wikipedia.org/wiki/List_of_highest_mountains
iPad Sources
http://www.apple.com
For purposes of measurement, the iPad dimensions have been rounded to 8” by 10” by .5”
Price estimates are based on 16 Gigabyte WiFi only version with a retail price of $499.