Calcard - Calcenter

The president
When I´m asked about how I plan our company’s future, I
always answer the same way: reviewing or past. In doing
so, I remember 1975, when the first Gabriela store opened
its doors. I also remember the launch of Studio Z, an only
shoes store that was unprecedented in the country at the
time. I recall the founding of Calcard, a successful credit card
that has more than 1.8 million clients. Above all, I remember
what we put into practice every day in more than 40 years
and it was critical to get where we are; our values. Values
that we set back when everything was just a dream. Values
we practice relentlessly and, based on them, we achieve
results that often surprise ourselves. Values that gave us
a certainty: Growing the right way is more important than
just growth. Today, Gabriela, Studio Z and Calcard form the
Calcenter group. In total, we create more than 2000 direct
jobs, contributing to the economy of the cities where we
operate. The best of all is knowing that this story is just in the
beginning. To our employees, customers and partners, thank
you. Let´s move on.
Mario Zanatta
President of Calcenter Group
VALUES
CREDIBILITY
IS OUR BRAND.
1975, city of Várzea Grande, Mato Grosso. The first Gabriela
Shoes Store was created and with it came Calcenter, one of
the largest retail groups in the country with over 100 stores
in 9 states. A company that put its values into practice
from day one: quality products, trend research, motivated
employees, excellence in service, social responsibility and
respect for the environment. Principles that remain reflected
in the success of the group’s brands: Gabriela and Studio Z
shops as well as Calcard credit card.
ENVIRONMENTAL
SUSTAINABILITY
VALUATION
OF THE EMPLOYEES
The preservation of the environment is a priority for
Calcenter believes a company is not only great for its heritage,
Calcenter and that´s not just talk. It includes, among other
but mostly for its employees. More than creating jobs, Calcenter
actions and projects, its waste recycling practice, the fight
searches personal and professional development for its employees,
against illegal and predatory exploitation of forest areas and
providing growth opportunities to all and, over time, turning them
promoting environmental education.
into members through a plan of participation on profits (results).
For total inclusion, Calcenter hires people with disabilities to work,
on equal basis, in several areas of the company .
Also, the company is committed to the development of cities
where it operates, expanding trade and accelerating the economy.
RECICLING
SOCIAL
RESPONSIBILITY
Calcenter ensures ethics and transparency in the relationship
with its public. To achieve that, it set goals compatible with
society´s development. Among them are the preservation of
environmental and cultural resources for future generations,
respecting diversity and promoting the reduction of social
inequalities.
Calcenter helps to reduce the environmental impact,
allocating its main waste - boxes, papers and shoes bushings
- for recycling. In addition, we encourage our suppliers
to produce shoeboxes with recyclable paper without the
application of varnish or lamination. The company has been
using Oxo-biodegradable bags, for about 10 years since
they appeared on the market, instead of traditional plastic
bags.
Administrative and Distribuition Centres - Palhoça, Santa Catarina.
Total built area:
6.700m2
NUMBERS
CALCENTER´S
NUMBERS
SHOW
ITS SIZE
2 THOUSAND
DIRECT
JOBS
1.6 THOUSAND
EMPLOYEES
IN STORES
450 EMPLOYEES
AT THE ADMINISTRATIVE
CENTRE, DISTRIBUITION
CENTRE AND AT CALCARD.
OPERATING
IN 9 STATES
58 stores
and 63.880m2
of sales area.
ACRE
Rio Branco
AMAZONAS
Manaus
MATO GROSSO
Cuiabá / Várzea Grande /
Rondonópolis / Sinop /
Tangará da Serra / Sorriso /
Cáceres / Barra do Garças
61 stores
and
14.240m2 of
sales area.
MATO GROSSO DO SUL
Campo Grande / Dourados / Ponta
Porã
PARANÁ
Londrina / Maringá / Ponta Grossa /
São José dos Pinhais
RONDÔNIA
Ji Paraná / Porto Velho / Vilhena
+ than 1.8 million
clients.
Accepted at millions
of establishments.
RORAIMA
Boa Vista
SANTA CATARINA
Palhoça / Balneário Camboriú /
Blumenau / Brusque / Chapecó /
Criciúma / Florianópolis / Itajaí /
Lages / Palhoça / São José
TOCANTINS
Palmas
studiozcalcados.com.br
THE GROUP
THREE BRANDS,
A SUCCESS
STORY.
gabriela.com.br
Studio Z, Gabriela and Calcard.
Three different companies with one
thing in common: they are synonymous
of quality products and good customer
service. Three histories that together
make the history of Calcenter.
calcard.com.br
MORE THAN
500 THOUSAND
CLIENTS/MONTH
AT 58 STORES.
NEW MODEL:
SELF-SERVICE
AT A SHOE
STORE.
OPEN MIX OF
PRODUCTS,
FASHION AND
ATTRACTIVE
PRICES.
THE BEST
OPTION FOR
CLASSES B/C/D
FAMILIES.
THE LARGEST
NETWORK OF
SELF-SERVICE
SHOE STORES
IN BRASIL.
RORAIMA
STUDIO Z:
OPERATES IN
9 STATES.
ACRE:
MATO GROSSO DO SUL:
RORAIMA:
Rio Branco
Campo Grande
Boa Vista
AMAZONAS:
Manaus
MATO GROSSO:
Cuiabá
Barra do Garças
Cáceres
Várzea Grande
Rondonópolis
Sinop
Sorriso
Tangará da Serra
Dourados
Ponta Porã
TOCANTINS
AMAZONAS
SANTA CATARINA:
ACRE
RONDÔNIA
Chapecó
PARANÁ:
Lages
Londrina
Palhoça
Maringá
Blumenau
Ponta Grossa
Florianópolis
São José dos Pinhais
São José
Brusque
RONDÔNIA:
Balneário Camboriú
Ji-Paraná
Criciúma
Porto Velho
Itajaí
Vilhena
TOCANTINS:
Palmas
MATO GROSSO
MATO GROSSO DO SUL
SANTA CATARINA
PARANÁ
Via Catarina Shopping - Palhoça/SC
Store 1084
Chapecó/SC
Store 1106
Manaus/AM
Store 1104
Continente Park Shopping - São José/SC
Store 1093
OWN BRAND
NETWORK WITH
64 STORES IN
BRAZIL.
DEVELOPS
PRODUCTS
AND INVESTS
IN CONCEPT
RESEARCH.
THEME STORES
AT SHOPPING
CENTRES
WOMAN, MAN,
GABRIELINHA
AND TÊNIS.
SELLERS ARE
CONSULTANTS
ON THE MIX
AND TRENDS.
BUYING
EXPERIENCE
FOR THE
WHOLE FAMILY.
GABRIELA:
OPERATES
IN 4 STATES.
MATO GROSSO:
RONDÔNIA:
Rondonópolis
Porto Velho
Cuiabá
Tangará da Serra
SANTA CATARINA:
Sinop
Balneário Camboriú
Várzea Grande
São José
RONDÔNIA
MATO GROSSO
MATO GROSSO DO SUL:
Campo Grande
Dourados
MATO GROSSO DO SUL
SANTA CATARINA
Norte Sul Shopping Centre - Campo Grande/MS
Store 1010
Norte Sul Shopping Centre - Campo Grande/MS
Store 1022
Norte Sul Shopping Centre - Campo Grande/MS
Store 1010
Norte Sul Shopping Centre - Campo Grande/MS
Store 1022
ACCEPTED AT
THOUSANDS OF
ESTABLISHMENTS
AROUND BRAZIL.
1.8 MILLION
CARDS
ISSUED.
THE BEST
WORLD
TECHNOLOGY
TO FRAUD
PREVENTION
AND SAFETY.
OWN
STRUCTURE
FOR CUSTUMER
CALLS - SAC 0800
OWN
COLLECTION
STRUCTURE:
150 PAS.
CALCARD.
ACCEPETED AROUND BRAZIL,
ISSUED IN 9 STATES.
RORAIMA
ACRE:
MATO GROSSO DO SUL:
SANTA CATARINA:
Rio Branco
Campo Grande
Chapecó
Dourados
Lages
AMAZONAS:
Manaus
MATO GROSSO:
Cuiabá
Barra do Garças
Cáceres
Várzea Grande
Rondonópolis
Sinop
Sorriso
Tangará da Serra
PARANÁ:
Londrina
Maringá
Ponta Grossa
São José dos Pinhais
RONDÔNIA:
Ji-Paraná
Porto Velho
RORAIMA
TOCANTINS
AMAZONAS
Palhoça
Blumenau
ACRE
Florianópolis
RONDÔNIA
São José
Brusque
Balneário Camboriú
Criciúma
Itajaí
MATO GROSSO
MATO GROSSO DO SUL
TOCANTINS:
Palmas
Boa Vista
Massive investments in technology, development and
innovation throughout the Calcard network. More than 100
stores are Calcard issuers in 9 states
PARANÁ
SANTA CATARINA
Issue and use of Calcard
Using Calcard
EXCLUSIVE DISCOUNTS AT
REGISTERED ESTABLISHMENTS
Products market with the yellow
label in store have differentiated
prices for payment with Calcard.
BLM STORES:
See terms and condition for sales.
DIFFERENCIATED PRICES ON
THE YELLOW LABEL:
up to
on Calcard
payments
CHOCOLATARIA
GRAMADO:
10% off on purchases
above R$ 70 with Calcard.
See terms and condition for sales.
CALCARD ADVANTAGES CLUB.
DIFFERENTIAED
PAYMENT
OPTIONS:
10
MONTHLY
PAYMENTS/
NO INTEREST
HAVAN
8
FIXED
MONTHLY
PAYMENTS
LAST FREE
STUDIO Z
12
FIXED
MONTHLY
PAYMENTS
CITYLAR
12
MONTHLY
Plan
PAY R$
month annuity
GET R$
bonus on you mobile*
PLAN + BONUS 10:
PAYMENTS/
NO INTEREST
GABRIELA
See terms and condition for sales.
ANNUITY
CONVERTED
INTO MOBILE
PHONE BONUS:
Paying R$10/monthly annuity,
customer gets R$12 bonus on mobile.
PLAN + BONUS 45:
Closing the quarterly package,
paying R$15/monthly annuity,
customer gets R$17 bonus on mobile.
See terms and conditions for the plans.
STRONG
COMMUNICATION
WITH CUSTOMERS,
BUSINESS
PARTNERS AND
ISSUERS.
CASH BACK:
The more the customer uses Calcard, the higher
the bonus amount in the following month’s invoice
(sporadic promotion).
Limit surcharge
The customer who uses Calcard frequently and pays
the balance on time automatically gets and increase on
the limit
E-MAIL INVOICE
The customer receives the invoice over the Internet.
E-MAIL MARKETING:
Customers, business partners and retailers (including
issuers) are kept informed of everything that happens
by e- mail.
SMS:
Permanent contact with customers, partners and
retailers by mobile marketing (mobile phones and
smartphones).
SOCIAL NETWORK
Communication through periodic messages on major
social networks.
PARTNERS
SMALL TO LARGE
ESTABLISHMENTS,
FIND SOME BRANDS
THAT ACCEPT CALCARD.
STABILITY,
SECURITY AND
INNOVATION
SINCE 2007.
• CARD ADMINISTRATOR
WITH ITS OWN
STRUCTURE, BILLING AND
CUSTOMER SERVICE .
CALCARD
REWARDING
INSURANCE
YOU ARE SAFE
IF YOU HAVE IT.
• 300 EMPLOYEES
• HEADQUARTERS IN
SANTA CATARINA.
PERSONAL PROTECTION
INSURANCE
LOSS AND THEFT
PLUS REWARD
FINANCIAL
PROTECTION
PLUS REWARD
CALCARD FALICITIES.
YOU WANT IT, YOU CAN.
PASSWORD:
ANTICIPATION OF RECEIVABLES (RAV):
For safety, all Calcard users have a
To support accredited retailers, Calcard
password for purchases. All new credit
offers the anticipation of cash sales
cards are issued blocked.
and/ or instalments made with the card.
Unlocking is easy and fast, through the
CALCARD,
THE NUMBER ONE
CREDIT CARD IN
BRAZILIAN RETAIL.
Calcard approves about 50% of applications, a much higher
SAC Calcard:
• Cuiabá and Várzea Grande (65) 3614-9680
rate than credit card companies and banks. In retail targeting
• Other Locations: 0800-65-3033.
mainly C and D classes, this approval is the engine that
drives the flow in stores and makes customers come back.
NEW ADVANTAGES
WILL IMPROVE
YOUR LIFE SOON.
MORE
COMFORT:
Personal loan outside
banking hours - emergency
withdrawal.
MORE
BENEFITS:
Calcard Advantages Club
HIGHER
LIMIT:
Exclusive for instalments.
MORE
CONVINIENCE:
Differentiated insurance
and assistance.
MORE
TIME:
New plans of exclusive
instalment.
That´s why Calcard is definitely the right choice for these
growing classes of Brazilian consumers.
calcentercalcados.com.br
HEADQUARTERS
+55 48 3298 6900
Rua Roney Henrique Heiderscheidt, s/no - Quadra D/E
CEP: 88.133-515 - Jardim Eldorado - Palhoça/SC - Brasil
Condomínio Empresarial Palhoça