Pelo Fortalecimento dos Nossos Valores Culturais - Cine

Causa
Comum
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RELATÓRIO
PUBLICADO EM
PARCERIA COM:
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CONTEÚDO
PREFÁCIO
5
GRUPO DE TRABALHO
7
AGRADECIMENTOS
7
SUMÁRIO E GUIA
8
19
1.
CONTEXTO
1.1#
1.2#
1.3#
1.4#
1.5#
1.6#
1.7#
#
.?(4!"9%+5#"76"25#0"4"#74"7"4#!%#!%5"*(5#9,(?"25#%57'(#<",D"+!(#
E4%55'(#0F?,23"#0"4"#"#86!"+&"#G#!%#280(47H+32"#34632",#
.(#<"=%4#I6J=(5#!%#K",(4B#%8(&L%5#5'(#8"25#280(47"+7%5#!(#M6%#<"7(5#
N%+!%+!(#D"8?F496%4%5B#K%+!%+!(#86!"+&"#!%#3(80(47"8%+7(#
E(,J723"#%#K",(4%5#
O723"#%#(49"+2="&L%5#!"#5(32%!"!%#32K2,#
.,968"5#M6%57L%5#34632"25#"#5%4%8#4%5(,K2!"5
$68P42(B#$%&'(#A
2.
METAS E VALORES
2.1#
2.2#
2.3#
2.4#
2.5#
2.6#
#
.#(49"+2="&'(#!%#K",(4%5
N",(4%5#%#3(80(47"8%+7(#
N",(4%5#%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(#
.#+"764%="#!2+H823"#!(5#5257%8"5#!%#K",(4%5#
R6%#<"7(4%5#5%4K%8#0"4"#<(47",%3%4#K",(4%5#
.5#0%55("5#5'(#2+%4%+7%8%+7%#%9(J57"5S
$68P42(B#$%&'(#/
3.
QUADROS E ENQUADRAMENTO MENTAIS
3.1#
3.2#
3.3#
3.4#
3.5#
3.5.1#
3.5.2#
3.5.3#
T+74(!6&'(#"#M6"!4(5#8%+7"25#
U+M6"!4"8%+7(5#8%+7"25#%#"&'(#0(,J723"#
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U+M6"!4"8%+7(5#8%+7"25B#8%7P<(4"5#3(+3%276"25#%#K",(4%5#
.,96+5#%V%80,(5#!%#M6"!4(5#8%+7"25#04(<6+!(5#
U+M6"!4"8%+7(5#8%+7"25#!%#W2+7%4%55%#04;042(X#%#!%#W2+7%4%55%#3(868X#
U+M6"!4"8%+7(5#8%+7"25#!%#W0"2#5%K%4(X#%#!%#W0"25#M6%#+674%8X#
U+M6"!4"8%+7(5#8%+7"25#!%#W9(K%4+"+&"#!"#%,27%X#%#!%#W!%8(34"32"#0"472320"72K"X
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#
30
47
Causa Comum
3
4.
DA TEORIA À PRÁTICA:
TRABALHANDO COM VALORES E QUADROS MENTAIS PROFUNDOS
4.1#
4.2#
E42+3J02(#AY#$%I"#74"+50"4%+7%#%#0"472320"72K(B#%#!%8"+!%#(#8%58(#!(5#(674(5#
E42+3J02(#/Y#.55%964%Q5%#!%#M6%#"5#3(86+23"&L%5#%#3"80"+D"5#2+3(40(4%8#(5#
K",(4%5#M6%#?653"8#04(8(K%4#
E42+3J02(#)Y#U57%I"#04%0"4"!(#0"4"#74"?",D"4#0(4#74"+5<(48"&'(#52571823"#
E42+3J02(#ZY#>(+5746"#+(K"5#3(",2=L%5#
E42+3J02(#[Y#>(804%%+!"#(#280"37(#7(7",#!"#0(,J723"#
E42+3J02(#\Y#.!82+2574%#3(+3%55L%5#M6"+!(#2+%K27PK%25
E42+3J02(#]Y#.!"07%#"#8%+5"9%8#"(#0F?,23(#
E42+3J02(#^Y#_(4+%Q(#!2K%472!(#%#(65%#5(+D"4
$68P42(B#$%&'(#Z
#
4.3#
4.4#
4.5#
4.6#
4.7#
4.8#
#
70
93
APÊNDICE 1: METAS DE VIDA DA ORGANIZAÇÃO
A1.1# `%7"5#!%#K2!"#
A1.2# N",(4%5
99
APÊNDICE 2: VALORES E PROBLEMAS MAIORES-DO-QUE-SI-MESMO
A2.1#
A2.2#
A2.3#
A2.4#
A2.5#
A2.6#
_4"+Ma2,2!"!%#
.7276!%5#0"4"#3(8#b24%27(5#c68"+(5#
.7276!%5#0"4"#3(8#0%55("5#M6%#5'(#d!2<%4%+7%5e#
.7276!%5#0"4"#3(8#0(?4%="#9,(?",#
.7276!%5#0"4"#3(8#(#8%2(Q"8?2%+7%#
U+K(,K28%+7(#>JK23(#0"4"#"#74"+5<(48"&'(#5(32",
105
APÊNDICE 3: FERRAMENTAS PARA ANALISAR ENQUADRAMENTOS
A3.1# #
A3.2# #
A3.2.1##
A3.2.2##
A3.3# #
.+P,25%#!"#4%50(57"#0"472320"72K"#
.+P,25%#!%#7%V7(
.+P,25%#%8#%53","#"80,"#
.+P,25%#!%#7%V7(#4%57427(
>(+52!%4"&L%5#5(?4%#(674(5#"50%37(5#!"#%V0%421+32"#!%#K2!"
NOTAS FINAIS
107
MEMBROS DO GRUPO DE TRABALHO
112
Causa Comum
4
PREFÁCIO
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3"80"+D"5#5(?4%#3425%5#D68"+27P42"5#%#9,(?"25Y#%+M6"+7(#+(55"#0%43%0&'(#5(?4%#"#
04(<6+!2!"!%#!%55%5#!%5"*(5#%#"5#!2*36,!"!%5#!%#4%5(,K1Q,(5#34%53%B#7%+!%8(5#"#+(5#"0(2"4#
3"!"#K%=#8"25#%8#68#3(+I6+7(#!%#7P723"5#0"4"#M6%57L%5#%50%3J*3"5B#M6%#0(!%8B#%8#4%",2!"!%B#
82,27"4#3(+74"#(#564928%+7(#!"5#5(,6&L%5#52571823"5#%#!64PK%25#M6%#5'(#+%3%55P42"5R6"25M6%4#M6%#5%I"8#(5#563%55(5#4%3%+7%5#!"5#(49"+2="&L%5#!"#5(32%!"!%#32K2,#%8#"I6!"4#"#
"?(4!"4#%55%5#!%5"*(5B#0"4%3%#M6%#"5#4%50(57"5#"76"25#5'(#2+3(80"4PK%25#3(8#"5#%53","5#!(5#
04(?,%8"5#M6%#3(+<4(+7"8(5-#g23"#3"!"#K%=#8"25#%K2!%+7%#M6%#"#4%52571+32"#h#"&'(#!2"+7%#
!%55%5#!%5"*(5#5;#5%4P#K%+32!"#"74"KG5#!%#68#74"?",D(#3(8#(5#K",(4%5#36,764"25#M6%#5657%+7"8#
7",#4%52571+32"-#_"8?G8#0"4%3%#3,"4(#M6%B#"(#7%+7"4#%+3"4"4#%55%5#!%5"*(5B#"5#(49"+2="&L%5#
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2+3(40(4"!(5jB#"(#8%58(#7%80(#%8#M6%#!%K%8#?653"4#"8%+2="4#"#0428"=2"#!%#8627(5#(674(5#
K",(4%5#M6%#5'(#04%0(+!%4"+7%5#f#"(#8%+(5#+"#5(32%!"!%#(32!%+7",#2+!65742",2="!":5#K",(4%5#M6%#04%325"8#5%4#<(47",%32!(5#f#K",(4%5#M6%#5'(#3(868%+7%#!2<6+!2!(5#%#M6%#
0(!%8#5%4#74"=2!(5#0"4"#(#0428%24(#0,"+(#f#2+3,6%8Y#%80"72"#3(8#"M6%,%5#M6%#%57'(#5(<4%+!(#
(5#%<%27(5#!"5#3425%5#D68"+27P42"5#%#"8?2%+7"25B#04%(360"&'(#3(8#"5#9%4"&L%5#<6764"5B#%#(#
4%3(+D%328%+7(#!%#M6%#"#04(50%42!"!%#D68"+"#4%52!%#+"5#4%,"&L%5#f#7"+7(#%+74%#0%55("5#
M6"+7(#3(8#"#+"764%="-#$%8#!FK2!"#7"25#K",(4%5#718#52!(#%+<4"M6%32!(5#f#%#8627"5#K%=%5#
718#52!(#"7G#8%58(#8(72K(#!%#02"!"#f#+"#36,764"#8(!%4+"-#U,%5#+'(#5'(B#0(4#%V%80,(B#
K",(4%5#M6%#5'(#36,72K"!(5#"(#5%#74"7"4#0%55("5#3(8(#5%#<(55%8B#5(?4%76!(B#3(+5682!(4%5-#
`"5#5'(#K",(4%5#M6%#718#68"#D257;42"#+(?4%#%#"+729"#+(#0%+5"8%+7(#(32!%+7",B#%#M6%#"2+!"#
3(+57276%8#<6+!"8%+7",8%+7%#94"+!%#0"47%#!(#!%?"7%#0F?,23(-#U,%5#%57'(#"J#0"4"#5%4%8#
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!"#5(32%!"!%#32K2,B#9(K%4+(#%#+%9;32(5#f#0(!%8#7%4#68#0"0%,#"72K(#+(#5%6#<(47",%328%+7(-#
l%",8%+7%B#5'(#K",(4%5#M6%#718#M6%#5%4#04(8(K2!(5#5%#M625%48(5#!%53(?424#(#J80%7(#3(,%72K(#
0"4"#74"7"4#!(5#!%5"*(5#9,(?"25#04(<6+!(5#!"#"76",2!"!%:49"+2="&L%5#!"#5(32%!"!%#32K2,#+'(#!%K%8#5%#%5M62K"4#!%#"556824#"#8255'(#!%#<(47",%3%4#%55%5#
K",(4%5B#(6#!%#3(8%&"4#"#74"?",D"4#0"4"#9"4"+724#M6%#56"5#3(86+23"&L%5#%#3"80"+D"5#3(+742?6"8#
0"4"#%57%#%5<(4&(-#`"5#%57%#04(3%55(#!%K%#5%4#74"+50"4%+7%B#2+3,652K(#%#4%m%V2K(-#`627(#9460(5B#
8(K2!(5#0(4#2+7%4%55%#04;042(B#3(804%%+!%8#DP#7%80(5#(5#8%3"+258(5#0%,(5#M6"25#(5#K",(4%5#
5'(#04(8(K2!(5#36,764",8%+7%B#%#8627(5#718#74"?",D"!(#f#3(+532%+7%#(6#2+3(+532%+7%8%+7%#f#
0"4"#"I6!"4#"#2+36724#%55%5#K",(4%5#36,764"25#M6%#5%4K%8#"(5#5%65#04(0;527(5B#8627"5#K%=%5#5%8#
%53467J+2(#0F?,23(#(6#!%?"7%-#.#"?(4!"9%8#M6%#2+!23"8(5#"M62#G#8627(#!2<%4%+7%-#.(#3(+74P42(B#"(#
74"?",D"4#0"4"#<(47",%3%4#K",(4%5#WM6%#"I6!"8XB#(49"+2="&L%5#!"#5(32%!"!%#32K2,#0(!%8#"04(K%27"4#
"#(0(476+2!"!%#0"4"#"04%5%+7"4#"?%47"8%+7%#56"5#%574"7G92"5#%#"5#4"=L%5#0%,"5#M6"25#"5#3(+52!%4"8#
280(47"+7%5-#U,"5#0(!%8#74"?",D"4#0"4"#2+3,624#(#8"2(4#%50%374(#!%#0%450%372K"5#%8#<6+&'(#!%#
%K2!1+32"5#M6%#%57%#3(+D%328%+7(#(<%4%3%-#U#0(!%8#2+3(40(4"4#(5#K",(4%5#M6%#%V04%55"8#+"#
%5746764"#!%#56"5#3(86+23"&L%5#%#3"80"+D"5B#!%#8"+%24"5#2+5024"!(4"5-
Causa Comum
5
b%?"7%5#5(?4%#"5#3(+5%Ma1+32"5#!(5#K",(4%5#36,764"25B#%#(5#8%3"+258(5#"74"KG5#!(5#M6"25#%,%5#
%K(,6%8B#!%K%8#5%#7(4+"4#7'(#K29(4(5(5#M6"+7(#(5#!%?"7%5#0F?,23(5#5(?4%#!"!(5#%#3427G42(5#672,2="!(5#
0"4"#0(,J723"5#0F?,23"5B#04P723"5#3(8%432"25#(6#3"80"+D"5#!"#5(32%!"!%#32K2,-#UV257%#68#0"0%,#
34632",#%#%V327"+7%#0"4"#"5#(49"+2="&L%5#!"#5(32%!"!%#32K2,#%8#"55%964"4#M6%#255(#5%#7(4+%#4%",.#4%m%V'(#5(?4%#%57%5#"556+7(5#%#(0(476+2!"!%5#+(5#,%K(6#"#3(+K(3"4#68#0%M6%+(#9460(#!%#
74"?",D(#0"4"#560%4K252(+"4#"#04(!6&'(#!%57%#4%,"7;42(U57%#G#68#74"?",D(#%8#04(94%55(#%8#!(25#"50%37(5E428%24(B#"#?"5%#%V7%+5"#!%#0%5M625"#5(?4%#"#M6",#%57%#4%,"7;42(#5%#3(+574626B#%#"5#3(+3,65L%5#
M6%#724"8(5#!%,%B#!%K%8#3(+72+6"4#"#5%#!%5%+K(,K%4-#b%#<"7(B#(#4%,"7;42(#%+<"72="#P4%"5#+"5#
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"(#04(8(K%4#K",(4%5#M6%#4%3%?%8#7'(#0(63(#!%57"M6%#+"#,2+96"9%8#%#+"#36,764"#!2<6+!2!"#!"#
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+%9;32(5#3(8#K25'(#f#0"4"#M6%#"I6!%8#"#4%*+"4#%#%+7'(#"47236,"4#(5#K",(4%5#M6%#%57"?%,%3%8(5U57"8(5#3(804(8%72!(5#"#"04(<6+!"4#%#"#%57%+!%4#%57"#2+232"72K"-#E(4#<"K(4#+'(#!%2V%#!%#
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Causa Comum
6
GRUPO DE TRABALHO
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Causa Comum
7
SUMÁRIO E GUIA
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Causa Comum
8
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Causa Comum
9
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0%55("#2+3,6%8#68#5257%8"#2+7%94"!(#%#!2+H823(B#!%#8(!(#M6%#"(#5%#"72K"4#68#!%7%482+"!(#
K",(4#"<%7"Q5%#(674(5#K",(4%5#i"72K"+!(#K",(4%5#3(80"7JK%25#%#5604282+!(#K",(4%5#(0(57(5j-
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3,"55%5#"80,"5#!%#K",(4Y#K",(4%5#2+74J+5%3(5#(6#"67(Q74"+53%+!%+7%5B#%#K",(4%5#%V74J+5%3(5#
(6#!%#"67(Q4%<(4&(#i$%&'(#/-A#%#.01+!23%#Aj-#J)62*&$'#.%*?.$&/2$'#./61&4'2'+)62*'
,&52$#%),2'&4'14'$&.$2',&'/241.#,),&B'.2'&.+26+#4&.%2'/24')4#:2$'&'()4?6#)B'&'.2'
)1%2E,&$&.+26+#4&.%2;'J)62*&$'&"%*?.$&/2$B'52*'21%*2'6),2B'$82'+)62*&$'01&'$82'*&6)%#+2$'
K'5&*/&5782',2$'21%*2$'H'&6&$'$&'*&6)/#2.)4'K'#.+&9)',&'&$%*)%2'$2/#)6'L4)#$')6%2MB'
),4#*)782',)'*#01&N)'4)%&*#)6B'21'52,&*;
!$%)$',1)$'/6)$$&$',&'+)62*&$'):&4'&4'252$#782-#E(4#%V%80,(B#"#7",#+JK%,#M6%#5%#68"#
0%55("#3(+52!%4"#(#K",(4#2+74J+5%3(#!%#d5%+728%+7(#3(86+27P42(e#iM6%#2+3,62#(#!%5%I(#!%#
8%,D(4"4#(#86+!(#"74"KG5#!(#%+K(,K28%+7(#3JK23(j#280(47"+7%B#%,"#7%4P#8%+(5#7%+!1+32"#"#!"4#
280(47H+32"#"(#K",(4#%V74J+5%3(#!%#d563%55(#*+"+3%24(e#iM6%#%+9,(?"#(#!%5%I(#!(#2+!2KJ!6(#
0(4#!2+D%24(B#0(55%5B#%#56"#2+K%I"#!"M6%,%5#M6%#718#%55"5#3(25"5j-#b%#<"7(B#%57%5#!(25#K",(4%5#
5'(#M6"5%#M6%#0%4<%27"8%+7%#(0(57(5-#`"5#!%K%Q5%#+(7"4B#G#3,"4(B#M6%#+'(#5%#!%K%#+%9,29%+32"4#
"#280(47H+32"#!%#563%55(#*+"+3%24(#4%,"72K(#0"4"#0%55("5#M6%#718#8627(#0(63(#!2+D%24(#0"4"#
K2K%4#!%3%+7%8%+7%#!+#,'"#$%&'M)('<7,7';7.0'?.0:600%&'0&I,#'#03#'<&/3&*J)62*&$'#.%*?.$&/2$'$82')$$2/#),2$'/24'5*&2/15)782'$2D*&'5*2D6&4)$'4)#2*&$E,2E'
01&E$#E4&$42B'&'/24'/2452*%)4&.%2$'/2**&$52.,&.%&$'5)*)'%&.%)*'*&$26+&*'&$$&$'
5*2D6&4)$;'J)62*&$'&"%*?.$&/2$B'52*'21%*2'6),2B'$82')$$2/#),2$'/24'.?+&#$'4)#$'D)#"2$'
,&'5*&2/15)782'$2D*&'5*2D6&4)$'4)#2*&$E,2E01&E$#E4&$42B'&'4&.2$'42%#+)782'
Causa Comum
10
5)*)'),2%)*'/2452*%)4&.%2$'/2&*&.%&$'/24'%)6'5*&2/15)782 !"#$%&'M)-'#'A<D/?.:#'
M*-#.#%K2!1+32"#0"4"#255(#G#!%5%+D"!"#0(4#!2<%4%+7%5#%576!(5#%#"?(4!"9%+5#2+K%5729"72K"5B#
%#4%04%5%+7"#68#3(+I6+7(#4(?657(#!%#4%56,7"!(5#!%#0%5M625"-#U+7'(B#5%962+!(#(#%V%80,(#
"328"B#%576!(5#%V0%428%+7"25#8(574"8#M6%#-*$3'0'$3',(&$)'$#-0&##'$/)")0&.,'$2$"##'0."!'$
/24O'4&.2*'&45)%#)B'4)#$'%&.,-./#)'K'4).#516)782B'14)'5*&(&*-./#)'4)#2*'5&6)'
,&$#:1)6,),&'&'@#&*)*01#)'$2/#)6B'4)#2*'5*&/2./&#%2'52*'5&$$2)$'01&'$82',#(&*&.%&$B'&'
4&.2$'5*&2/15)782'$2D*&'5*2D6&4)$')4D#&.%)#$;'!$%1,2$'$1:&*&4')#.,)'01&'01).,2'
5&$$2)$'$82'5*2+2/),)$'.2$'92:2$',&'L,#6&4)$',&'*&/1*$2$MB'&6)$'%&.,&4')'$&*'4&.2$'
:&.&*2$)$'&')'):#*',&'4).&#*)'4)#$'/245&%#%#+)'&'5*&91,#/#)6')2'4&#2E)4D#&.%&'$&'
(.1&,&*$#.!'$&4%5.0.("*&)(&$5&*6,"!"#$!"#$%,&'0-%"78&#$#'6,&$#-0&##'$/)")0&.,'9
O#3,"4(B#K",(4%5#%V74J+5%3(5#0(!%8#7"8?G8#8(72K"4#(#3(80(47"8%+7(#WM6%#"I6!"XB#8"5#255(#
5;#"3(+7%3%4P#(+!%#8%7"5#%V74J+5%3"5#0(!%8#5%4#",8%I"!"5#0(4#8%2(#!%#3(80(47"8%+7(5#WM6%#
"I6!"8X#0"47236,"48%+7%Y#0(4#%V%80,(B#3(804"4#68#3"44(#DJ?42!(#0"4"#!"4#68"#02+7"#!%#?"3"+"-#
:#04(?,%8"#G#M6%B#8627"5#K%=%5B#*3"#8627(#!2<J32,#8(72K"4#3(80(47"8%+7(5#WM6%#"I6!"8X#
"74"KG5#!%#"0%,(5#"#K",(4%5#%V74J+5%3(5#%#f#8%58(#M6"+!(#5%#7%8#563%55(#f#(#3(80(47"8%+7(#
56?5%Ma%+7%#7%+!%#"(#4%,"05(#!%#K(,7"#"(#M6%#G#8"25#3(+5257%+7%#3(8#K",(4%5#%V74J+5%3(5#
WM6%#+'(#"I6!"8X-#.,G8#!255(B#7"25#%574"7G92"5#718#"#04(?"?2,2!"!%#!%#342"4#!"+(5#3(,"7%4"25B#
0(4M6%#%,"5#5%4K24'(#7"8?G8#0"4"#4%<(4&"4#"#0%43%0&'(#!"#280(47H+32"#!(5#K",(4%5#%V74J+5%3(5B#
!282+62+!(#"#280(47H+32"#!%#K",(4%5#2+74J+5%3(5#%#82+"+!(#"#?"5%#0"4"#68"#04%(360"&'(#
52571823"#5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(-#U+7'(B#0"4"#4%50(+!%4#h#3(804%%+5'(#
!"#+"764%="#2+7%94"!"#!(5#5257%8"5#!%#K",(4%5#G#+%3%55P42(#M6%#"5#3(86+23"&L%5#%#3"80"+D"5#
3(+52!%4%8#"8?(5#(5#%<%27(5#!(5#K",(4%5#M6%#56"#3(86+23"&'(#(6#3"80"+D"#7%4'(#(#%<%27(#!%#
"72K"4#i%#0(47"+7(B#3(8(#5%4P#!253672!(B#7"8?G8#7%+!%8#"#<(47",%3%4j##'(5#%<%27(5#!(82+;#!%#
56"5#3"80"+D"5#5(?4%#(674(5#K",(4%5#i",96+5#!(5#M6"25#0(!%8#W"I6!"4X#%#(674(5#W+'(#"I6!"4Xjq8"#5G42%#!%#<"7(4%5#i7"25#3(8(#"#%!63"&'(#M6%#"#0%55("#7%K%B#"#%V0(52&'(#M6%#7%K%#"#+(48"5#5(32"25#
"74"KG5#!"#8J!2"B#(6#(5#K",(4%5#"!(7"!(5#0(4#56"5#*964"5Q8(!%,(j#!%7%482+"#M6"25B#!%+74%#(#%50%374(#
3(80,%7(#!%#K",(4%5B#5'(#0"47236,"48%+7%#280(47"+7%5#0"4"#68#2+!2KJ!6(#i5%+!(#M6%#%,%5#0(!%8#86!"4#
!%#"3(4!(#3(8#"5#32436+57H+32"5j-#.(#!%7%482+"4#"#04%(360"&'(#!%#68"#0%55("#5(?4%#04(?,%8"5#
8"2(4%5Q!(QM6%Q52Q8%58(B#0"4%3%#M6%#(#M6%#280(47"#+'(#G#5%#68#2+!2KJ!6(#"!(7"#K",(4%5#%V74J+5%3(5#
<#,'0#B#i255(#G#04(K"K%,8%+7%#2+%K27PK%,jB#8"5#528#"#280(47H+32"#4%,"72K"#M6%#%,%#(6#%,"#"742?62#"#K",(4%5#
%V74J+5%3(5#%#+'(#"#K",(4%5#2+74J+5%3(5-#U+7'(#+'(#5%#!%K%#3(+3,624#M6%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q
8%58(#5;#5%4'(#4%5(,K2!(5#5%#K",(4%5#%V74J+5%3(5#<(4%8#%V0649"!(5-#`"5#G#34632",B#!(#0(+7(#!%#K257"#
!"#04%(360"&'(#5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(B#0%496+7"4Q5%#3(8(#K",(4%5#2+74J+5%3(5#
0(!%8#5%4#%+3(4"I"!(5#%#3(8(#K",(4%5#%V74J+5%3(5#0(!%8#5%4#!%5%+3(4"I"!(5-
Valores podem ser fortalecidos culturalmente
N",(4%5#0(!%8#7"+7(#5%4#"72K"!(5#i0(4#%V%80,(B#%+3(4"I"+!(#0%55("5#"#0%+5"4#5(?4%#"#280(47H+32"#
!%#3%47"5#3(25"5jB#%#0(!%8#5%4#0(57%42(48%+7%#<(47",%32!(5B#!%#8(!(#M6%#5%#7(4+"8#8"25#<P3%25#
!%#5%4%8#"72K"!(5-#.0"4%+7%8%+7%B#68"#!"5#<(48"5#0%,"5#M6"25#K",(4%5#5'(#<(47",%32!(5#G#0(4#56"#
4%0%72!"#"72K"&'(#!+#,'"#$%&'M)T*-#T55(#0(!%#(3(44%4B#0(4#%V%80,(B#0%,"#%V0(52&'(#!"5#0%55("5#"#
%55%5#K",(4%5#"74"KG5#!%#3(,%9"5#2+m6%+7%5B#+"#8J!2"B#+"#%!63"&'(B#(6#"74"KG5#!%#56"#%V0%421+32"#!%#
0(,J723"5#0F?,23"5-
Causa Comum
11
Q78&,#0'<&?#;'
0#,'73.+7?&0@'#'
:&/3./67;#/3#'
>&,378#:.?&0@'?#';&?&'
96#'0#'3&,/7;';7.0'
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i7",K%=#0(4#5%4%8#?2(,(923"8%+7%#2+"7(5B#0(4#%V%80,(j-#UV257%#<"47"#%K2!1+32"#!%#M6%#
%57%#+'(#G#(#3"5(#!+#,'"#$%&'M)4*-#`"5#8%58(#5%#<(55%B#255(#5%4K242"#0"4"#4%55",7"4#"#
280(47H+32"#%8#5%#9"4"+724B#+"#8%!2!"#!(#0(55JK%,B#M6"25#!23"5#36,764"25#3(+742?6%8#0"4"#
"72K"4#%#<(47",%3%4#K",(4%5#2+74J+5%3(5-
Uma compreensão sobre valores deve ser incorporada nas
campanhas da sociedade civil
>(8(#<(2#!253672!(B#0(4#68#,"!(B#5280,%58%+7%#74"+582724#2+<(48"&'(#5(?4%#04(?,%8"5#
8"2(4%5Q!(QM6%Q52Q8%58(#04(K"K%,8%+7%#!%2V"#8627"5#0%55("5#2+!2<%4%+7%5#f#(6#7",K%=#
"2+!"#8"25#4%5257%+7%5#"#74"+5<(48"&L%5-#E(4#(674(#,"!(B#"0%,(5#"#K",(4%5#M6%#%57'(#%8#
(0(52&'(#h#%8%491+32"#!%#04%(360"&L%5#"80,"8%+7%#!2<6+!2!"5#5(?4%#04(?,%8"5#8"2(4%5Q
!(QM6%Q52Q8%58(#718#"#0(552?2,2!"!%#!%#3(+742?624#0"4"#<(47",%3%4#"2+!"#8"25#%57%5#K",(4%5#
36,764",8%+7%-#R6%#4%50(57"#",7%4+"72K"#0(!%#5%4#!%5%+K(,K2!"S
U57%#4%,"7;42(#3(+574;2#(#3(+3%27(#!%#M6%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(#5;#5%4'(#
5257%8"723"8%+7%#74"7"!(5#0%,"#3(+I6+&'(#!%Y
x#
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0"4"#86!"4#5%6#04;042(#3(80(47"8%+7(#(6#0"4"#!%8"+!"4#86!"+&"5#!(5#,J!%4%5#
0(,J723(5#%#%804%5"42"25-'
x#
q8"#3(804%%+5'(#!(#,%M6%#!%#<"7(4%5#M6%#"72K"8#%#<(47",%3%8#3%47(5#K",(4%5#%#+'(#(674(5-'
x#
b%?"7%#0F?,23(#?%8#!255%82+"!(#5(?4%#"5#8"+%24"5#3(8(#(#9(K%4+(B#"5#%804%5"5#%#
(49"+2="&L%5#!"#5(32%!"!%#32K2,#74"?",D"8#0"4"#<(47",%3%4#!%7%482+"!(5#K",(4%5#"74"KG5#
!%#3(86+23"&L%5B#3"80"+D"5#%#0(,J723"5-
Enquadramentos mentais oferecem um veículo para promover
valores
567?,&0';#/37.0'
3D;'.;<&,3O/:.7H
:27+#'<7,7'0#'<#/07,'
0&I,#'+78&,#0@'#'
0&I,#':&;&'#8#0'0%&'
73.+7?&0'#'>&,378#:.?&0'
:6836,78;#/3#
U57%#4%,"7;42(#74"=#0(47"+7(#!6"5#3(44%+7%5#!%#0%5M625"#68"#"(#,"!(#!"#(674"Y#2j#%576!(5#
%8#0523(,(92"#5(32",#%#5(32(,(92"#M6%#%V"82+"8#"#280(47H+32"#!%#K",(4%5#%50%3J*3(5#
0"4"#8(72K"4#04%(360"&'(#5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(#i(6#5%I"B#(#
74"?",D(#!253672!(#+"#5%&'(#"+7%42(4jt#%#22j#0%5M625"#5(?4%#"#280(47H+32"#!%#P01),*2$'
4&.%)#$Q'i>,7;#056'/242'+&?/162$'5)*)'%*)D)6@)*'5)*)')%#+)*'&'(2*%)6&/&*'+)62*&$'
P01&')91,)4Q'!+#,'"#$%&'-*-
6'$69%424#68"#74"!6&'(#"04(042"!"#0"4"#"#0","K4"#>,7;#'<(2#"#8"2(4#!2*36,!"!%#+(#74"?",D(#!%#74"!6=24#%57%#4%,"7;42(-#:#K%4?(#>,7;./1'
K2+D"#"68%+7"4#"2+!"#8"25#(#!%5"*(-#WR6"!4(X#+'(#7%8#(#",3"+3%#!%#529+2*3"!(#+%3%55P42(-#WR6"!4(#8%+7",X#%#W%+M6"!4"8%+7(#8%+7",X#
0"4%3%8#5%4#"5#8%,D(4%5#0(552?2,2!"!%5-#:674"#0","K4"#M6%#K",%#8%+32(+"4#G#D%,0<6,B#(6#WF72,XB#74"!6=2!"#"M62#3(8(#WM6%#"I6!"X-#ik-_-j
Causa Comum
12
R6"!4(5#8%+7"25#5'(#!%#280(47H+32"Q3D"K%#M6"+!(#5%#0%+5"#5(?4%#K",(4%5#%#3(8(#%,%5#
5'(#"72K"!(5#%#<(47",%32!(5#36,764",8%+7%#!"#$%&'()-'./3,&?6C'967?,&0';#/37.0*)'dR6"!4(5#
8%+7"25eB#%534%K%#(#32%+7257"#3(9+272K(#n%(49%#w"s(<<B#d5'(#"5#%5746764"5#8%+7"25#M6%#
0%4827%8#"(5#5%4%5#D68"+(5#%+7%+!%4#"#4%",2!"!%#f#%#0(4#K%=%5#342"4#(#M6%#7(8"8(5#3(8(#
4%",2!"!%-#U,%5#%5746764"8#+(55"5#2!G2"5#%#3(+3%27(5B#%,%5#8(,!"8#+(55(#4"32(3J+2(B#%#%,%5#"7G#
8%58(#280"37"8#+"#+(55"#0%43%0&'(#%#%8#3(8(#"928(5e.,96+5#32%+7257"5#3(9+272K(5#65"8#(#7%48(#WM6"!4(5#8%+7"25#04(<6+!(5X#0"4"#5%#4%<%424#"#
%5746764"5#3(9+272K"5#8"+72!"5#+"#8%8;42"#!%#,(+9(#04"=(#M6%#3(+718#K",(4%5#%50%3J*3(5-#
U,%5#7%+!%8#"#5%4#4%,"72K"8%+7%#%57PK%25#8"5#+'(#5'(#*V(5#(6#2867PK%25:#74"?",D(#5(?4%#M6"!4(5#8%+7"25#G#<4%M6%+7%8%+7%#8",#3(804%%+!2!(Y#0(4#K%=%5#"5568%Q5%#
M6%#68#M6"!4(#8%+7",#529+2*M6%#"0%+"5#W%+K2"4#"#8%+5"9%8#3%47"X#f#3(8(#5%#68"#%53(,D"#
0"47236,"4#!%#,2+96"9%8#06!%55%#+(5#8(72K"4B##/';700#B#3(8(#68#7(!(B#"#M6%4%4#"?4"&"4#68"#
!%7%482+"!"#K25'(#!%#86+!(-#P<'4&.$):&4Q'='.)%1*)64&.%&'#452*%).%&'5)*)')%#+)*'01),*2$'
*&)(".#$&#%&0:/0'#;$*"#$2$"%&)"#$'$0'*&7''!"#$%&'-)M*-#q8#%+M6"!4"8%+7(#8%+7",#3(+3%276",#
i%53(,D%+!(Q5%#D"?2,8%+7%#0","K4"5#%#<4"5%5#0"4"#<(3"4#%8#M6%57L%5#%50%3J*3"5j#+'(#7%4P#%<%27(#5%#
%55"5#8%+5"9%+5#+'(#4%55("4%8#3(8#68#3(+I6+7(#!%#M6"!4(5#8%+7"25#04(<6+!(5UV257%#0(47"+7(#68"#!2572+&'(#280(47"+7%#%+74%#04(3%55(5#M6%#,%K"8#h#73.+7$%&'!%#M6"!4(5#
8%+7"25B#%#04(3%55(5#M6%#"I6!"8#"#>&,378#:#,'M6"!4(5#8%+7"25#i255(#GB#7(4+PQ,(5#8"25#<"32,8%+7%#
"72KPK%25S-#!K037'?.03./$%&'J'?.0:63.?7'/&':&/3#G3&'?#'+78&,#0'/7'"#$%&'M)T@'#'/&':&/3#G3&'?#'
967?,&0';#/37.0'/7'"#$%&'U)-*)
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36,764",8%+7%B#68#M6"!4(#8%+7",#04(<6+!(#0(!%#5%4#8627(#<"32,8%+7%#"72K"!(#0%,(#65(#!%#"0%+"5#
",968"5#0","K4"5#i0(4#%V%80,(B#"5#<4"5%5#Wn6%44"#"(#_%44(4X#(6#W?%+%<J32(#*53",X#"72K"8#M6"!4(5#
8%+7"25#04(<6+!(5#M6%#5%#4%,"32(+"8#"#7(!"#68"#3(804%%+5'(#5(?4%#5%964"+&"#(6#5(?4%#(#0"0%,#
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8%+7"25#04(<6+!(5#5'(#<(47",%32!(5#f#257(#GB#3(8(#68#M6"!4(#8%+7",#04(<6+!(#5%#7(4+"#8"25#<P32,#
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4%0%72!"8%+7%#68#M6"!4(#8%+7",#7%8#(#%<%27(#!%#7(4+PQ,(#8"25#<P32,#!%#5%4#"72K"!(-#R)$')'6#.:1):&4'
.82'$&'$1$%&.%)'52*'$#'$3;'!6)'='5)*%&'&'5)*/&6)',)$'#.$%#%1#7C&$'&'526?%#/)$'/24')$'01)#$'+#+&42$'
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+(55(5#M6"!4(5#8%+7"25#04(<6+!(5B#M6%#0(4#56"#K%=#<(48"7"8#+(55"5#0(,J723"5#%#2+572762&L%5-#
E(4#%V%80,(B#2+7%4"924#3(8#!%7%482+"!"5#0(,J723"5#(6#2+572762&L%5#5(32"25#3(8(#(#5257%8"#
%,%27(4",B#"5#"91+32"5#!%#3((0%4"&'(#2+7%4+"32(+"25B#"5#0(,J723"5#!%#0,"+%I"8%+7(B#(6#(#
5257%8"#+"32(+",#!%#5"F!%B#7%8#68#%<%27(#5(?4%#M6"25#M6"!4(5#8%+7"25#04(<6+!(5#5%#7(4+"8#
!(82+"+7%5-#E%5M625"#5(?4%#4%"&L%5#0(,J723"5#4%K%,"8#M6%#f#7",K%=#+'(#56404%%+!%+7%8%+7%#
f#0(,J723"5#0F?,23"5#718#68#280"37(#!%#8(,!"4#K",(4%5#0F?,23(5#!(82+"+7%5B#M6%#0(4#56"#K%=#
280"37"8#+(#"0(2(#0F?,23(#0"4"#+(K"5#0(,J723"5#!"#$%&'-)M*-#
Causa Comum
13
Implantar uma compreensão de quadros mentais desperta
questões éticas profundas
:#0(!%4#!(5#M6"!4(5#8%+7"25#04(<6+!(5#!%#04(8(K%4#0"47236,"4%5#"9%+!"5#?"5%"!"5#%8#
K",(4%5#G#?%8#3(+D%32!(-#O#",9(#M6%#!%50%47"#"#"7%+&'(#!%#8627(5#9460(5#!%#2+7%4%55%#
0(,J723(-#E(4#%V%80,(B#n%(49%#w"s(<<#"4968%+7"#M6%#+%(Q3(+5%4K"!(4%5#"8%423"+(5#718#
"552!6"8%+7%#!2<6+!2!(#d5%65#K",(4%5#04(<6+!(5#0%,(5#3G4%?4(5#!%#!%=%+"5#!%#82,DL%5#!%#
"8%423"+(5eB#"(#74"?",D"4#0"4"#<(47",%3%4#M6"!4(5#8%+7"25#04(<6+!(5#3(%4%+7%5#3(8#56"#
0(,J723"-#UV257%#",968"#%K2!1+32"#0"4"#%<%27(5#5282,"4%5#+(#3(+7%V7(#!(#l%2+(#q+2!(#!"#$%&'
-)M*B#%8?(4"#+'(#+"#<(48"#!%#0(,J723"#0"472!P42"#5282,"4q8"#3(804%%+5'(#!%#M6"!4(5#8%+7"25#04(<6+!(5#0(!%#5%4#28%+5"8%+7%#0(!%4(5"#0"4"#
%574"7%9257"5#0(,J723(5#M6%#%57'(#7%+7"+!(#3(+5727624#"0(2(#0F?,23(#0"4"#5%65#04(94"8"5-#
T+<%,2=8%+7%B#"#8"+%24"#0%,"#M6",#%57"#3(804%%+5'(#G#!2<6+!2!"#+'(#G#5%804%#74"+50"4%+7%B#
%#%57"#<",7"#!%#74"+50"41+32"#0(!%#5%4K24#"(5#2+7%4%55%5#!"M6%,%5#M6%#!%5%+D"8#%57%5#
04(94"8"5Y#%+M6"+7(#M6"!4(5#8%+7"25#04(<6+!(5#04(K18#68#3(+I6+7(#!%#<%44"8%+7"5#
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!FK2!"#(#3"5(#!%#M6%#%57"#0%43%0&'(#5%I"#0(4#K%=%5#I6572*3"!"N%&'#G.03#;''
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8%2(#!%#M6"!4(5#8%+7"25B#%#M6",M6%4#3(86+23"&'(#74"+5827%#+%3%55"42"8%+7%#68#3(+I6+7(#!%,%5#f#
5%I"#M6"+!(#(#<"=#!%,2?%4"!"8%+7%B#5%I"#M6"+!(#(#<"=#2+"!K%472!"8%+7%-#b(#8%58(#8(!(B#M6",M6%4#
0(,J723"#0F?,23"#342"#%V0%37"72K"5#0(4#0"47%#!%#68#32!"!'(#f#68#%+7%+!28%+7(#5(?4%#5%6#0"0%,#
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M6"!4(5#8%+7"25#04(<6+!(5-#k'(#DP#3(8(#%V25724#68"#0(,J723"#+%674"#!%#K",(4%5E(47"+7(#(5#M6"!4(5#8%+7"25#04(<6+!(5#+'(#!%5"0"4%3%4'(#f#%,%5#%5746764"8#+(55(#0%+5"8%+7(B#
%#04(K"K%,8%+7%#3(+72+6"4'(#"#5%4#74"+58272!(5#0(4#9460(5#!%#2+7%4%55%#!%#7(!"5#"5#7%+!1+32"5#
0(,J723"5-#>(8(B#0(47"+7(B#!%K%8#"5#(49"+2="&L%5#!"#5(32%!"!%#32K2,#4%50(+!%4#"#68"#
3(804%%+5'(#!"#280(47H+32"#!(5#M6"!4(5#8%+7"25#04(<6+!(5S#b6"5#4%50(57"5#5'(#+%3%55P42"5Y
x#
:49"+2="&L%5#!"#5(32%!"!%#32K2,#!%K%8#!%<%+!%4#(#%53467J+2(#0F?,23(#!%B#%#!%?"7%4#5(?4%B#
(#0"0%,#!(5#M6"!4(5#8%+7"25#04(<6+!(5#%8#"72K"4#%#<(47",%3%4#!%7%482+"!(5#K",(4%5#
36,764",8%+7%B#%#"5#3(+5%Ma1+32"5#!255(-
x#
q72,2="+!(#"(#8PV28(#"#74"+50"41+32"B#(49"+2="&L%5#!"#5(32%!"!%#32K2,#!%K%8#74"+582724#
68"#3(804%%+5'(#!%#M6"!4(5#8%+7"25#04(<6+!(5#%8#56"5#04;042"5#3(86+23"&L%5#%#
3"80"+D"5#!%#2+7%4%55%#0F?,23(B#%#"5528#"I6!"4#"#<(47",%3%4#K",(4%5#M6%#K'(#!%2V"4#"#
5(32%!"!%#8"25#?%8#04%0"4"!"#0"4"#3(8?"7%4#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(-#
.(#<"=1Q,(B#7"25#(49"+2="&L%5#!%K%8#7(8"4#362!"!(#%534606,(5(#0"4"#%V0,23"4#0"4"#
5%6#0F?,23(#967.0'M6"!4(5#8%+7"25#04(<6+!(5#68"#3(86+23"&'(#(6#3"80"+D"#7%8#0(4#
(?I%72K(#"72K"4#i%#0(47"+7(#<(47",%3%4j#%#<&,'96D'255(#G#280(47"+7%-
Causa Comum
14
Exemplos de quadros mentais que podem ser importantes para
combater problemas maiores-do-que-si-mesmo
k%57%#4%,"7;42(B'%*-$'5)*&$',&'01),*2$'4&.%)#$'5*2(1.,2$'!"#$%&'-)T*'M6%#5'(#"04%5%+7"!(5#
"0"4%+7"8#7%4#529+2*3"!(#56*32%+7%#0"4"#2+m6%+32"4#"#280(47H+32"#36,764",#"742?6J!"#"(5#
K",(4%5#WM6%#"I6!"8XB#!253672!(5#"+7%42(48%+7%-#>"!"#%V%80,(#<(2#!%5%+K(,K2!(#5%#0"67"+!(B#
%8#0"47%B#+(5#J7%+5#%50%3J*3(5#!"#0%5M625"#65"!(5#0"4"#%57"?%,%3%4#7"25#K",(4%5#!#03#0'P3#/0'
?7'<#096.07'0%&'7<,#0#/37?&0'?#37827?7;#/3#'/&'A<D/?.:#'M*.(#,(+9(#!(#7%80(B#M6"!4(5#8%+7"25#280(47"+7%5#!%K%4'(#5%4#2!%+72*3"!(5#%#K",2!"!(5#"74"KG5#!%#
8G7(!(5#%80J423(5-#>(+!6=24#68"#"+P,25%#!%#M6"!4(5#8%+7"25#!%7",D"!"#5%42"#68"#7"4%<"#94"+!2(5"B#
0"4"#",G8#!"#8%7"#"76",#!%57%#04(I%7(#i(#.01+!23%#)#!%,2+%2"#",968"5#!"5#7G3+23"5#M6%#!%K%42"8#
5%4#280,"+7"!"5#+(#!%3(44%4#!%#7",#"+P,25%j-#O#0(4#%57"#4"='(#M6%#%57"#5%&'(#5%#0"67"#!(#I6,9"8%+7(#
!%#"+",257"5#%V0%42%+7%5#!%#M6"!4(5#8%+7"25-#q8#74"?",D(#<6764(#"04(<6+!"42"#"#3(804%%+5'(#5(?4%#
(#8(!(#3(8(#(5#M6"!4(5#8%+7"25#M6%#5'(#!%57"3"!(5#"M62#f#%#(674(5#M6%#5'(#+%9,29%+32"!(5#f#5'(#
65"!(5#+(#!%?"7%#0F?,23(-#k(#%+7"+7(B#0(4#3(+7"#!(5#04(0;527(5#"76"25#f#!%8(+574"4#"#280(47H+32"#
!%#5%#2+3(40(4"4#(#%+7%+!28%+7(#!(5#M6"!4(5#8%+7"25#04(<6+!(5#+"5#3(86+23"&L%5#%#3"80"+D"5#!%#
(49"+2="&L%5#!"#5(32%!"!%#32K2,#f#%57"#"?(4!"9%8#8%+(5#429(4(5"#G#"!%M6"!"U57%5#7415#0"4%5#!%#M6"!4(5#8%+7"25#5'(#4%5682!(5#!"#5%962+7%#<(48"Y
Quadros mentais de ‘interesse próprio’ versus quadros mentais de ‘interesse comum’
!"#$%&'-)T)(*
b%#"3(4!(#3(8#(#M6"!4(#8%+7",#!%#2+7%4%55%#04;042(B#2+!2KJ!6(5#?653"8B#2+%K27PK%,#%#
"04(042"!"8%+7%B#5%6#2+7%4%55%#04;042(#2+!2K2!6",B#%#%57%#2+7%4%55%#!%K%#5%4#"K",2"!(#042+320",8%+7%#
0(4#8%2(#!%#3P,36,(5#!%#3657(Q?%+%<J32(#2+!2K2!6"25B#3(+!6=2!(5#%8#7%48(5#%3(+y823(5UV257%#68"#"+",(92"#%+74%#(5#2+!2KJ!6(5#%#(#U57"!(Q+"&'(-#U57"!(5Q+"&'(#(0%4"4'(#2+%K27PK%,#
%#3(44%7"8%+7%B#%8#5%6#04;042(#2+7%4%55%#%3(+y823(#%#+'(#%V257%#H8?27(#0"4"#"#8(4",2!"!%#
!%#3(80"472,D"8%+7(#!%#42M6%="#+"5#4%,"&L%5#2+7%4+"32(+"25-#.,2"+&"5#2+7%4+"32(+"25#5'(#
0(47"+7(#2+%4%+7%8%+7%#2+57PK%25B#%#5%#4(80%4'(#"5528#M6%#(5#2+7%4%55%5#+"32(+"25#!%#%57"!(5#
2+!2K2!6"25#3(8%&"4%8#"#!2K%4924U8#3(+74"57%B#(#M6"!4(#8%+7",#!%#2+7%4%55%#3(868#K1#2+!2KJ!6(5#3(8(#2+%4%+7%8%+7%#
04%(360"!(5#7"+7(#0(4#52#M6"+7(#0%,(5#(674(5B#%#(#K",(4#M6%#%,%5#"742?6%8#"#%57"5#3(25"5#+'(#
0(!%#5%4#7(7",8%+7%#3"0764"!(#%8#7%48(5#%3(+y823(5-#E%55("5B#(674(5#5%4%5#K2K(5#%#"#+"764%="#
718#68#K",(4#2+%4%+7%#M6%#+'(#G#4%!6=JK%,#"(#K",(4#%3(+y823(-#.#,2?%4!"!%#!%K%#5%4#"K",2"!"#
0(4#8%2(#!"#"80,276!%#+"#M6",#"5#0%55("5#0(!%8#7%4#+"764",2!"!%#0"4"#5%#!%5%+K(,K%4#3(8(#
5%4%5#D68"+(5#+"5#8"+%24"5#M6%#!%5%I"4%8-#U57"!(5Q+"&'(#2+!2K2!6"25#5'(#0"47%#!%#68"#
3(86+2!"!%#2+7%4+"32(+",#3(8#8627"5#2+7%4!%0%+!1+32"5#%#4%50(+5"?2,2!"!%5#3(80"472,D"!"5k(7"4#M6%#%57%5#!(25#M6"!4(5#8%7"25#2+3,6%8#!6"5#!28%+5L%5#M6%#5'(#!2572+7"5#
3(+3%276",8%+7%B#8"5#M6%#5'(#%574%27"8%+7%#"55(32"!"5B#0523(,(923"8%+7%#<","+!(Y#"#
%V7%+5'(#0%,"#M6",#7"25#2+7%4%55%5#!%K%4'(#5%4#"K",2"!(5#%8#7%48(5#%3(+y823(5-#O#3,"4(#
M6%B#3(+3%276",8%+7%B#G#0%4<%27"8%+7%#0(55JK%,#K",(42="4#(#2+7%4%55%#3(868B#%#"K",2"4#%57%#
Causa Comum
15
2+7%4%55%#%3(+(823"8%+7%-#`"5#0(4#4"=L%5#0523(,;923"5#!?.0:63.?70'/7'"#$%&'-)T)(*'7/'
M6"!4(#8%+7",#04(<6+!(#M6%#74"+5827%#"#280(47H+32"#!(#2+7%4%55%#04;042(#7%+!%#"#%57"?%,%3%4#
7"8?G8#"#280(47H+32"#!%#5%#"K",2"4#%57%#2+7%4%55%#%8#7%48(5#%3(+y823(5Quadro mental de ‘pai severo’ versus quadro mental de ‘pais que nutrem’ [Seção 3.5.2]
n%(49%#w"s(<<#569%4%#M6%#%V257%#68"#3(44%50(+!1+32"#!24%7"#%+74%#8(!%,(5#!%#<"8J,2"#%#8(!%,(5#
!%#+"&'(-#U,%#!%57"3"#0"47236,"48%+7%#!(25#!2<%4%+7%5#2!%"25#0"4"#"#<"8J,2"#f#"#<"8J,2"#!(#0"2#
5%K%4(#%#"#<"8J,2"#!(5#0"25#M6%#+674%8B#%#%,%#569%4%#M6%#%57%5#!(25#8(!%,(5#!2<%4%+7%5#04(!6=%8#
K25L%5#04(<6+!"8%+7%#3(+74"57"+7%5#5(?4%#"#,2?%4!"!%#2+!2K2!6",#%#5(?4%#(#0"0%,#!(#9(K%4+(-#
U57%5#!(25#3(+3%27(5#5'(B#G#3,"4(B#3(+3%27(5Q3D"K%#+"#5(32%!"!%#8(!%4+"#(32!%+7",B#%#"?4"+9%8#
M6"!4(5#8%+7"25#280(47"+7%5#+"#4%,"&'(#3(8#"#"&'(#5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(8'967?,&';#378'?&'<7.'0#+#,&'%+<"72="#(#0"0%,#!(#9(K%4+(#+(#%V%43J32(#!"#"67(42!"!%#%#
3(+74(,%B#%8#%57"?%,%3%4#"#(4!%8#8(4",B#3(8"+!"4#(?%!21+32"#%#06+24#!2552!1+32"5-#U,%#
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M6"!4(5#8%+7"25#0"4"#(#3(+7%V7(#0(,J723(#!(#l%2+(#q+2!(#!%K%42"#5%4#+%3%55"42"8%+7%#8%+(5#
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4%50(+!%4#"(5#04(?,%8"5#"8?2%+7"25#3(8#K%,(32!"!%#56*32%+7%U8#3(+74"57%B#!%#"3(4!(#3(8#(#M6"!4(#8%+7",#!%#!%8(34"32"#0"472320"72K"B#32!"!'(5#5'(#
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Causa Comum
16
Implicações sobre como organizações da sociedade civil trabalham
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5(?4%#5%65#K",(4%5#%B#0(4#56"#K%=B#5(?4%#"5#!%8"+!"5#M6%#%,%5#<"=%8#0"4"#(5#7(8"!(4%5#!%#
!%325'(#M6%#%,%9%8#!+#,'"#$%&'U)T'<7,7'?.0:600%&'<&03#,.&,*-#k'(#G#56*32%+7%#0(47"+7(#
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Causa Comum
17
(5#280"37(5#!"#0(,J723"#0F?,23"#%#!"5#2+572762&L%5#0F?,23"5-#:5#!%?"7%5#0F?,23(5#5(?4%#0(,J723"5#
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5%65#W280"37(5#3(9+272K(5X#f#(#%<%27(#M6%#68"#0(,J723"#7%8#+(5#K",(4%5#!"5#0%55("5-#!KG.03#'6;'
:&/Z6/3&'?#'?#0?&I,7;#/3&0'?&'>##?I7:W'<&8P3.:&@'?.0:63.?&'/7'"#$%&'U)T*
T!%",8%+7%B#7"+7(#(5#(?I%72K(5#52571823(5#M6"+7(#(5#%50%3J*3(5#0(!%8#5%4#?653"!(5#!"#
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280(47H+32"#!(5#K",(4%5#%#!(5#M6"!4(5#8%+7"25#0(!%#280,23"4#"#+%3%552!"!%#!%#?"49"+D"5Y#
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"04%5%+7"!"5#"74"KG5#!(#"0%,(#"#M6"!4(5#8%+7"25#M6%#5%4K%8#0"4"#82+"4#"#74"+5<(48"&'(#
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*3"4#8627(#8"25#"7%+7"5#"#7"25#0(7%+32"25#?"49"+D"5B#%#74"?",D"4#0"4"#4%50(+!%4#"#%,"5#!%#
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%,"5#%57286,"8#"5#0%55("5#"#"924S#U,"5#2+3(40(4"8#(5#042+3J02(5#!"#0"472320"&'(#0F?,23"SjB#%#"74"KG5#
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2+!6=24#h#32436+50%3&'(B#"+7%5#!%#%K(3"4#M6"!4(5#8%+7"25#WM6%#+'(#"I6!"8XB#%+M6"+7(#5'(#
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Causa Comum
18
1. CONTEXTO
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2+7%+52*3"+!(-#q8"#4%50(57"#h#",764"#!%55%5#!%5"*(5#K"2#!%8"+!"4#2+7%4K%+&L%5#"8?232(5"5#
f#7"+7(#+"32(+",8%+7%#M6"+7(#9,(?",8%+7%-#_"25#2+7%4K%+&L%5#0(!%8#5%4#!%8"+!"!"5#%8#
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"(5#!%5"*(5#f#3(8(#+(#3"5(#!"#86!"+&"#3,28P723"B#0(?4%="#9,(?",B#(6#%V72+&'(#!%#%50G32%5-#
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+"32(+"25#!%#04(?,%8"5#8"25#"80,(5#f#3(8(#"#0%4!"#!"#=(+"#464",#?427H+23"-
1.1 Abordagens atuais para resolver desafios globais estão falhando
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1. Contexto
Causa Comum
19
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1.2 A demanda do público por transformações é de crítica importância
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1.3 Ao fazer julgamentos de valor, sentimentos são mais
importantes do que fatos
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1. Contexto
Causa Comum
20
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1. Contexto
Causa Comum
21
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0F?,23(-#_",#3(86+23"&'(#7%8#(##>#.3&':&873#,78'!%#3(+742?624#0"4"#<(47",%3%4#K",(4%5#
%50%3J*3(5B#74"=%+!(#7"+7(#04%(360"&L%5#04P723"5#M6"+7(#G723"5-#R6"+!(#"#04%(360"&'(#
!%#",96G8#G#5280,%58%+7%#K%+!%4#7"+7(5#D"8?F496%4%5#M6"+7(#0(55JK%,B#7",#0%55("#7%8#
04(K"K%,8%+7%#0(63"#04%(360"&'(#0(4#K",(4%5#M6%#%57P#"I6!"+!(#"#<(47",%3%4#+(#!%5%+4(,"4#
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7"25#3"80"+D"5#718#0%,(5#%<%27(5#3(,"7%4"25#!%#04(8(K%4#K",(4%5#%50%3J*3(5-#T57(#8"25#5%4P#
!253672!(#+"#$%&'(#A-Z.#5%96+!"#4%50(57"B#M6%#G#8"25#"8?232(5"B#G#"M6%,"#65"!"#0(4#%574"7%9257"5#0(,J723(5#%*32%+7%5-#U,"5#
?653"8#280,"+7"4#68"#3(804%%+5'(#!%#3(8(#K",(4%5#%50%3J*3(5#K18#"#!(82+"4#(#!%?"7%#0F?,23(B#
*$/&$&$.:'31!$&0'&0'#1.'%"0"/'23'&1/)#"23"%&!"#$%'(&'()'*+,*$(&i"M6%,%5#M6%#68#04(94"8"#0(,J723(#
%50%3J*3(#7%8#2+7%4%55%#%8#280,"+7"4j-#$286,7"+%"8%+7%#%,%5#7"8?G8#<6+32(+"8#0"4"#3(44(%4#"#
280(47H+32"#,29"!"#"#(674(5#K",(4%5#3(+3(44%+7%5#i7",K%=#"M6%,%5#"55682!(5#0(4#(0(+%+7%5#0(,J723(5j#
M6%#+'(#5%4K%8#0"4"#"#04(0(57"#0(,J723"#!(#%574"7%9257"-#T55(#5%4P#8"25#!253672!(#+"#$%&'(#A-[-
1. Contexto
Causa Comum
22
1.4 Vendendo hambúrgueres, vendendo mudança de
comportamento
q8"#4%50(57"#"(5#04(?,%8"5#3(8#3(86+23"&'(#?"5%"!"#%8#<"7(5#G#%+3(+74"4#3"82+D(5#0"4"#
%+7%+!%4#68#0F?,23(#!%#"3(4!(#3(8#5%65#K",(4%5#!(82+"+7%5B#%#%+7'(#dK%+!%4e#68#04(!67(#
i(6#68#3(80(47"8%+7(j#"74"KG5#!(#"0%,(#"#%55%5#K",(4%5-#T55(#G#3,"4"8%+7%#68"#"?(4!"9%8#
M6%#"#2+!F5742"#!%#8"4M6%72+9#7%8#4%*+"!(#"7G#56"#M6"5%#0%4<%2&'(-#c"8?F496%4%5#+'(#5'(#
9%4",8%+7%#K%+!2!(5#5(?4%#"#?"5%#!%#%57"7J5723"5#!%#5%6#3(+7%F!(#+674232(+",-#U,%5#0(!%8#5%4#
K%+!2!(5#0"4"#",96+5#5%98%+7(5#!(#0F?,23(B#0(4#%V%80,(B#3(8#?"5%#+"#569%57'(#!%#M6%#%,%5#
3(+742?6%8#0"4"#"#M6",2!"!%#!"#K2!"#%8#<"8J,2"t#0"4"#(674(5#5%98%+7(5#%8#<6+&'(#!%#M6%#
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0(06,"&'(#!(#l%2+(#q+2!(#G#04%!(82+"+7%8%+7%#8(72K"!"#0(4#"0%,(5#"(#563%55(#*+"+3%24(#
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1. Contexto
Causa Comum
23
8"5#"2+!"#!%K%#5%4K24#3(8(#68#"4968%+7(#0"4"#2+K%5728%+7(#%8#%V74"&'(#!%#;,%(#!%#"492,"#
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"#?653"#%574%27"#!%#2+7%4%55%#0%55(",#+"32(+",#4%04%5%+7"#68"#?"44%24"#<6+!"8%+7",#0"4"#"#
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"2+!"#"5528#4%3(+D%3%#"#280(47H+32"#!%#4%50(+!%4#h5#+%3%552!"!%5#%#K",(4%5#!%#68#0F?,23(#
%50%3J*3(-#.#"?(4!"9%8#!%57"3"!"#"M62#+'(#!%<%+!%#+%8B#0(4#68#,"!(B#5%9624#5%4K2,8%+7%#
"M6%,%5#K",(4%5#M6%#4%55("8#3(8#5%98%+7(5#%50%3J*3(5#!(#0F?,23(#i2+!%0%+!%+7%8%+7%#
!(5#280"37(5#8"25#"80,(5#!%#7"25#K",(4%5jB#+%8B#0(4#(674(#,"!(B#2+525724#%8#68#3(+I6+7(#!%#
K",(4%5#",7%4+"72K(5B#8"+7%+!(Q5%#2+!2<%4%+7%#M6"+7(#"(#8(!(#3(8(#%,%5#5%4'(#4%3%?2!(5#0(4#
68#0F?,23(#%50%3J*3(l%",8%+7%B#G#0(55JK%,#%+7%+!%4#8%,D(4#5%6#04;042(#0F?,23(#f#%8#0"47%B#7",K%=B#0%,(#65(#!%#
1. Contexto
Causa Comum
24
7G3+23"5#!%#5%98%+7"&'(#!%5%+K(,K2!"5#0%,"#2+!F5742"#!(#8"4M6%72+9#f#0"4"#%+7'(#%+K(,K1Q,(B#
3(8#74"+50"41+32"B#%#!%#<(48"#04(0J32"#"#5%#"72K"4#%#<(47",%3%4#K",(4%5#M6%#5%4'(#!%#8"2(4#"I6!"#
0"4"#8(72K"4#"#04%(360"&'(#5(?4%#M6%57L%5#D68"+27P42"5#%#"8?2%+7"25E%+5"4#5(?4%#"5#+%3%552!"!%5#%50%3J*3"5#!%#68#0F?,23(#%8#0"47236,"4#G#34632",#5%#<(48(5#
%+9"I"4#0%55("5#+68#!%?"7%B#8"5#:&;&'"5#0%55("5#5'(#5(,2327"!"5#"#4%m%724#!64"+7%#(#3645(#!(#
!%?"7%#G#68#0(+7(#!2<%4%+7%-#O#"M62#M6%#0%55("5#i%#"91+32"5j#3(8#7",%+7(5#0"4"#3(86+23"&'(#
%#8"4M6%72+9#<"4'(#56"5#3(+742?62&L%5Q3D"K%5#0"4"#04(8(K%4#"#86!"+&"#0(5272K"-
Estudo de caso 1
g6+32(+",2!"!%#+"#04(7%&'(#!"#=(+"#464",
e,7/0>&,;7$B#0'/7'<&8P3.:7'?#'<87/#Z7;#/3&'/&'^#./&'_/.?&'7&'8&/1&'?70'V83.;70'?J:7?70'
3D;'?#037:7?&'70'8.;.37$B#0'?&0'7,16;#/3&0HI70#'<7,7'7':&/0#,+7$%&@'<#87':&./:.?D/:.7'?#'
<,#&:6<7$B#0'0&I,#'7':&/0#,+7$%&':&;'&63,70'<,.&,.?7?#0'<&8P3.:70';7.0'>6/:.&/7.0)'K03#'967?,&'
7<,#0#/37'6;'#G#;<8&'0&I,#'&0'I#/#>P:.&0'?#'0#'#037I#8#:#,'<,./:P<.&0'<&8P3.:&0'96#':7<36,7;'
6;7',7C%&';7.0'>6/?7;#/378'<7,7'<,#&:6<7$B#0'0&I,#'7':&/0#,+7$%&b'/&;#7?7;#/3#@'&'+78&,'
./3,P/0#:&'?7'/736,#C7)
.0;5#"#$%96+!"#n6%44"B#%#!%K2!(#"#04%(360"&L%5#5(?4%#"#8"+67%+&'(#!"#5(?%4"+2"#!(#",28%+7(#
!(8G5723(B#"#0(,J723"#!%#0,"+%I"8%+7(#!(#l%2+(#q+2!(#04(7%9%6#"#7%44"#0"4"#"#"94236,764"#!"5#
04%55L%5#!%#!%5%+K(,K28%+7(-#>(8(#4%56,7"!(B#!%6Q5%#68"#(0(476+2!"!%#0"4"#M6%#82,27"+7%5#
!"#=(+"#464",#06!%55%8#4%525724#"(#!%5%+K(,K28%+7(#2+"04(042"!(#+(#8%2(#464",#0%,(#65(#!%55"5#
04%K%+&L%5#f#"2+!"#M6%#%,"5#4%m%7255%8#"#0(,J723"#9(K%4+"8%+7",#0"4"#"#04(!6&'(#"94J3(,"#%#
+'(#68"#04%(360"&'(#8"25#9%4",#%8#04(7%9%4#(#8%2(#464",#!(#!%5%+K(,K28%+7(#!%574672K(U8#A|^]B#+(#%+7"+7(B#(#9(K%4+(#!(#l%2+(#q+2!(#<%=#04(0(57"5#0"4"#5650%+!%4#"#04(7%&'(#!%#
7(!"#"#7%44"#!"#"94236,764"B#%V3%7(#"5#d8%,D(4%5#%#8"25#K%45P7%25eB#5(?#68"#2+232"72K"#3D"8"!"#
.wqlU#i`A83#,/73.+#'f7/?'_0#'7/?'32#'^6,78'K:&/&;gcj-#:5#M6%#%57"K"8#04%(360"!(5#
M6"+7(#"(#!%5%+K(,K28%+7(#2+"04(042"!(#+"#=(+"#464",#72K%4"8#M6%#%+3(+74"4#(674(5#
"4968%+7(5#280%4"72K(5#5(?4%#(5#M6"25#06!%55%8#?"5%"4#56"5#3"80"+D"5k"#G0(3"#"#>ElU#!%8"+!(6#(#%57"?%,%328%+7(#!%#68#042+3J02(#0"4"#04(8(K%4#"#04(7%&'(#!(#
8%2(#464",#d0(4#5%6#04;042(#K",(4e-#U,"#7%K%#563%55(#<"=%+!(#,(??p#0%,"#2+3,65'(#!255(#%8#68"#
+(7"#!%#04%44(9"72K"5#0"4"#"#0(,J723"#!%#0,"+%I"8%+7(#%8#A|^^B#%57"?%,%3%+!(#(#"50%37(#9%4",#
!"#280(47H+32"#!%#5%#04(7%9%4#"#=(+"#464",#!(#!%5%+K(,K28%+7(#2+"04(042"!(-#U57%#042+3J02(#
<(3"#+"#4%,%KH+32"#!(#K",(4#2+74J+5%3(#%8#(0(52&'(#"(#K",(4#<6+32(+",#!"#=(+"#464",B#M6%#4%m%7%#
04%325"8%+7%#"5#8(72K"&L%5#04;042"5#!"#>ElU#%8#5%6#74"?",D(-#b%#<"7(#%57"#04(K25'(#<(47",%3%6#
"#04(7%&'(#!(#8%2(#464",#!(#!%5%+K(,K28%+7(#2+"04(042"!(#"(#2+K%47%4#(#y+65#!"#04(K"B#0"4"#M6%#
(5#%804%%+!%!(4%5#72K%55%8#M6%#!%8(+574"4#3(8(#56"5#04(0(57"5#0(!%42"8#3(80%+5"4#(#K",(4#
2+74J+5%3(#!(#8%2(#464",U8#/@@ZB#"#0(,J723"#!%#0,"+%I"8%+7(#+"32(+",#0"4"#(#8%2(#464",#<(2#+(K"8%+7%#4%K25"!"-#:#
280%4"72K(#0"4"#5",K"96"4!"4#(#8%2(#464",#d0(4#5%6#04;042(#K",(4e#<(2#56?57276J!(#%8#68"#+(K"#
!%3,"4"&'(#!%#0(,J723"#!%#0,"+%I"8%+7(#3(8#68#(?I%72K(#9(K%4+"8%+7",#9%4",#!%#04(7%9%4#(#8%2(#
464",#d0%,(#K",(4#!%#5%6#3"4P7%4#2+74J+5%3(#%#?%,%="B#"#!2K%452!"!%#!%#56"5#0"25"9%+5B#0"7428y+2(#%#
Causa Comum
25
K2!"#5%,K"9%8B#%#"#42M6%="#!%#5%65#4%3645(5#+"764"25---e#in"?2+%7%#!(#E428%24(#`2+2574(#T+7%42+(B#
/@@Zj-#E%48"+%3%#(#8%!(#!%B#+'(#(?57"+7%#"(#d3"4P7%4#2+74J+5%3(#%#?%,%="eB#%57"#86!"+&"#0(!%42"#
5%4#2+7%404%7"!"#3(8(#68"#4%"*48"&'(#!(#K",(4#<6+32(+",'!"#=(+"#464",-#T55(#4%",(3"42"#(#y+65#!"#
04(K"#!%#K(,7"#0"4"#"M6%,%5#M6%#?653"8#04(7%9%4#"#=(+"#464",#!(#!%5%+K(,K28%+7(#2+"04(042"!(B#
"(#5(,2327"4#M6%#%,%5#!%8(+574%8#"#280(47H+32"#0428(4!2",#!(#%574"9(#M6%#7",#!%5%+K(,K28%+7(#
0(55"#3"65"4#+(#3"4P7%4B#?%,%="#(6#!2K%452!"!%#!"#=(+"#464",-
1.5 Políticas e valores
>(8(#K257(#+"#$%&'(#A-Z#"328"B#8"4M6%7%24(5B#3(+74"7"!(5#0"4"#K%+!%4#6+2!"!%5#!%#68#04(!67(#
%50%3J*3(#718#0(63(#2+7%4%55%#+(5#280"37(5#!"5#56"5#3"80"+D"5#+(5#K",(4%5#36,764"25-#$%6#
2+7%4%55%#G#"0%,"4#(0(476+25723"8%+7%#0"4"#M6",M6%4#K",(4#M6%#(5#"I6!%8#"#K%+!%4#68#04(!67(-#
$%B#!64"+7%#68"#3"80"+D"#!%#06?,232!"!%B#"3(+7%3%4#!%#%,"#7%4#7"8?G8#(#%<%27(#!%#<(47",%3%4#
3%47(5#K",(4%5#36,764",8%+7%B#255(#+'(#G#+(48",8%+7%#3(+52!%4"!(#0"47236,"48%+7%#4%,%K"+7%fP?#,#0'<&8P3.:&0'
3F/&12G7F2*1"&($.%'&
&0'967?,&0';#/37.0'
<,&>6/?&0'?70'<#00&70@'
<,./:.<78;#/3#'73,7+J0'
?#'<&8P3.:70'<VI8.:70'
96#'#8#0'?#>#/?#;
U574"7%9257"5#0(,J723(5B#+(#%+7"+7(B#!%K%8#+%3%55"42"8%+7%#!%8(+574"4#8"2(4#04%(360"&'(#
5(?4%#(5#K",(4%5#M6%#56"5#"72K2!"!%5#7%4'(#(#%<%27(#!%#2+36724-#>(8(#5%4P#K257(#+"#$%&'(#)B#
0(,J723(5#%*32%+7%5#5'(#DJ0%4#"7%+7(5#M6"+7(#h#8"+%24"#0%,"#M6",#0(!%8#65"4#3(86+23"&L%5#
0(,J723"5#%B#4%",8%+7%B#M6"+7(#"(#65(#!"#0(,J723"#0F?,23"#0(4#52#8%58"B#0"4"#2+36724#"2+!"#8"25#
(5#K",(4%5#M6%#4%55("8#3(8#56"5#3(+K23&L%5#0(,J723"5B#%#M6%#5%4K24'(#0(47"+7(#0"4"#3(+5727624#
"0(2(#0F?,23(#8"2(4#0"4"#5%65#04(94"8"5#0(,J723(5-#b%+74(#!%#68#3(+7%V7(#0(,J723(#"8%423"+(B#
n%(49%#w"s(<<#i/@@|j#%V"82+(6#"#%*321+32"#3(8#"#M6",#(5#+%(3(+5%4K"!(4%5#280,"+7"4"8#68"#
3(804%%+5'(#!"#3(9+2&'(#0"4"#04(8(K%4#"0(2(#0F?,23(#0"4"#"#56"#"9%+!"#f#+(#+JK%,#?P523(#!%#
74"?",D"4#0"4"#2+36724#"2+!"#8"25#K",(4%5#+%(3(+5%4K"!(4%5#+"#8%+7%#!(#0F?,23(Y
;<&67'&$(&*$2('%!"0$%'(&,4'%"/&=$1&7("%&#12>7">'/-&10?1"(-&1/">'2(&'&(+/.$#$(&@'-&
:&;&'f7W&>>'#G<8.:7'#;'&63,7'<70071#;@'<&8P3.:70S',#<#3.?7;#/3#'<7,7'73.+7,'&';&?#8&'
:&/0#,+7?&,'?#'<#/07;#/3&'#'./.I.,'&';&?&'<,&1,#00.+&'?#'<#/07;#/3&'#;'./?.+P?6&0'96#'
3./27;'7;I&0)))'h00&'3&,/&6'70'<#00&70'1,7?678;#/3#';7.0'#';7.0':&/0#,+7?&,70)c'i0-#AA)j-#
ik(7"4#M6%#w"s(<<#%534%K%#"M62#5(?4%#+%(3(+5%4K"!(4%5#"8%423"+(5B#M6%#718#68#"50%37(#
0(,J723(#8627(#!2<%4%+7%#!(#M6%#(5#3(+5%4K"!(4%5#74"!232(+"25#?427H+23(5-j
wJ!%4%5#0(,J723(5#718#2+m61+32"#0(!%4(5"#5(?4%#(5#M6"!4(5#8%+7"25#04(<6+!(5#!"5#0%55("5B#%8#
94"+!%#0"47%#0(4#3(+7"#!"5#0(,J723"5#M6%#%,%5#!%<%+!%8-#wJ!%4%5#%*32%+7%5#5"?%8#!255(
2+76272K"8%+7%-#>(8(#!255%#`"49"4%7#_D"73D%4#%8#68"#%+74%K257"#0"4"#(#e2#'"6/?7g'e.;#0B#
06?,23"!"#%8#)#!%#8"2(#!%#A|^AY
;AAA&B9$&?&67'&'7&0',2$&"(&)$#+31*"(&'*$2C/1*"(D&?&67'&'7&%'"#/'23'&/'&)%$)$2E$&"&/70"%&
7'7I&,?71#;@'#';6?7,'7'#:&/&;.7'J'&';#.&'<7,7';6?7,'#037'7I&,?71#;)'"#'+&:D';6?7'7'
7I&,?71#;'+&:D',#78;#/3#'#03='78;#Z7/?&'&':&,7$%&'#'7'78;7'?7'/7$%&)'A'#:&/&;.7'J'&'
;J3&?&b'&'&IZ#3&'J';6?7,'&':&,7$%&'#'7'78;7)c
k"#8%!2!"#%8#M6%#255(#G#+"764",8%+7%#68"#3(804%%+5'(#M6%#G#280,"+7"!"#0(!%4(5"8%+7%#
0%,"#%5M6%4!"#0(,J723"B#7"+7(#M6"+7(#0%,"#!24%27"B#"2+!"#"5528#n%(49%#w"s(<<#"4968%+7"#M6%#
(5#+%(3(+5%4K"!(4%5#"8%423"+(5#718#52!(#8"25#%*3"=%5#%8#4%50(+!%4#"#68"#3(804%%+5'(#
1. Contexto
Causa Comum
26
2+76272K"#!(5#04(3%55(5#3(9+272K(5#!(#M6%#5%65#(0(+%+7%5#+"#%5M6%4!"#"8%423"+"Y#%8#
0"47236,"4B#+%(3(+5%4K"!(4%5#718#72!(#8627(#8"25#563%55(#%8#%K27"4#"#"48"!2,D"#!%#0%+5"4#
M6%#d(5#<"7(5#K%+3%4'(e#iw"s(<<B#/@@Z#%#w"s(<<B#/@@|j-
1.6 Ética e organizações da sociedade civil
:#8(!%,(#!%#3(9+2&'(#D68"+"#!(#T,682+258(#K2"#(#3G4%?4(#D68"+(#%V%367"+!(#(0%4"&L%5#!%#
3(8067"&'(#4"32(+"25Y#"?5(4K"#<"7(5B#3(+52!%4%#",7%4+"72K"5B#"3%55%#(5#3657(5#%#?%+%<J32(5#4%,"72K(5#
!%#3"!"#68"#%#3(+!6="#68#!%?"7%#5(?4%#"#8%,D(4#<(48"#!%#"&'(-#.5#M6%57L%5#G723"5#04%5%+7%5#
+%57"#0%450%372K"#5%#4%<%4%8#h#D(+%572!"!%#3(8#"#M6",#(5#<"7(5#5'(#"04%5%+7"!(5B#%#h#74"+50"41+32"#
%#2+3,65'(#3(8#"#M6",#"#"+P,25%#56?5%Ma%+7%#G#3(+!6=2!"-#`"5#"#+(K"#3(804%%+5'(#5(?4%#(#8(!(#
3(8(#"5#0%55("5#0%+5"8B#%#"5#8(72K"&L%5#0"4"#5%6#3(80(47"8%+7(B#74"=%8#M6%57L%5#G723"5#?%8#
8"25#3(80,%V"5-#U8#0"47236,"4#(5#K",(4%5#!%#68#2+!2KJ!6(#718#68#0%5(#280(47"+7%#M6"+7(#h#<(48"#
3(8(#%,%5#4%50(+!%8#M6"+!(#"04%5%+7"!(5#3(8#<"7(5t#8"5#5%65#K",(4%5#0(4#52#5;#5'(#56I%27(5#h#
2+m61+32"#!%#8627(5#"50%37(5#!%#56"#%V0%421+32"#!%#K2!"#i"50%37(5#5(?4%#(5#M6"25#(#9(K%4+(B#(5#
+%9;32(5#%#"5#(49"+2="&L%5#!"#5(32%!"!%#32K2,#718#2+m61+32"#3(+52!%4PK%,j-#g4%Ma%+7%8%+7%#%57%5#
"50%37(5#!%#56"#%V0%421+32"#!%#K2!"#K'(#"<%7"4#5%65#K",(4%5#5%8#68"#0%43%0&'(#3(+532%+7%_;7'/&+7'
:&;<,##/0%&'0&I,#'
7'>&,;7':&;&'70'
<#00&70'<#/07;'
3,7C'96#03B#0'J3.:70'
:&;<8#G70
C4%+!"8#:Xk%2,,B#%!27(4#!"#4%K257"#%,%74y+23"#"<.W#?B#%534%K%6#5(?4%#"5#d0(,J723"5#!(#3G4%?4(eY
`!A*'.?J.7'?#'96#'70'<#00&70'<&?#;'0#,':636:7?70'#'8#+7?70'7'/&+70'>&,;70'?#':&;<&,37;#/3&@'
3'20$&('7(&*?%'.%$(&/"((">'"0$(&0'&7/"&/"2'1%"&'()'*+,*"-&?&/2.$%*1?,) /7'<,#;.007'?#'96#'
/L0'/%&'0&;&0'0#,#0',7:.&/7.0'?.1/&0'?#':&/0.?#,7$%&)'"#6'>6/?7;#/3&',#78'J'7'+.0%&'96#'7'#8.3#'
3#;'?#'/L0@'/%&':&;&'<#00&70':&;'96#;':&/+#,07,@'&6'?.0:63.,'#'<&3#/:.78;#/3#':&/+#/:#,@';70'
:&;&'0#,#0'<,&I8#;=3.:&0'7'0#,#;',#>#.3&0c'R:Xk%2,,B#/@A@t#942<(5#+(#(4292+",j.5#04%(360"&L%5#M6%#:Xk%2,,#"04%5%+7"#5'(#4%"25#%#04%8%+7%5-#.#2!G2"#!%#M6%#%,27%5#0(,J723"5#0(!%8#
8(!%,"4#+(55"5#8%+7%5#f#0"4"#(#M61#%V257%#?%8#8"25#%K2!1+32"#!(#M6%#:Xk%2,,#"!827%#f#74"=#
M6%57L%5#G723"5#04(<6+!"5-#`"5#"#4%50(57"#!%#:Xk%2,,#0"4"#255(#G#2+525724#+"#0(552?2,2!"!%#!"#4"='(#
2,682+257"#3(8(#68"#5",K"96"4!"#3(+74"#7",#8"+206,"&'(-#dk;5#!%K%8(5#!2=%4#h5#%,27%5#0(,J723"5#
M6%#"#8"7G42"#32+="#!%+74(#!%#+(55"5#3"?%&"5#+'(#7%8#,2827%5eB#%,%#3(+72+6"-#T+<%,2=8%+7%B#"#
8"7G42"#32+="#+'(#0(!%#5%4#9(K%4+"!"#%8#=(+"5#04(2?2!"5-#O#2+%K27PK%,#M6%#7(!"5#"5#3(86+23"&L%5B#
3"80"+D"5#%#0(,J723"5#"<%7%8#:&;&'+;5#0%+5"8(5B#"5528#3(8(#&'96D'0%+5"8(5k;5#0(!%8(5#%+7%44"4#+(55"5#3"?%&"5#+"#"4%2"B#%#2+525724#+"#5"+72!"!%#!"#4"='(#2,682+257"-#
:6#0(!%8(5#4%50(+!%4#h#+(K"#3(804%%+5'(#!%#3(8(#(5#04(3%55(5#!%#7(8"!"#!%#!%325'(#
<6+32(+"8B#!%8"+!"+!(#M6%#D"I"#%53467J+2(#0F?,23(#5(?4%#(#%<%27(#M6%#3(86+23"&L%5B#
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K",(4%5B#0(4#56"#K%=B#718#+"5#+(55"5#4%50(57"5#3(,%72K"5#"(5#!%5"*(5#5(32"25#%#"8?2%+7"25_4"?",D"+!(#0%,(#2+7%4%55%#0F?,23(B#(49"+2="&L%5#!"#5(32%!"!%#32K2,#!%K%8#,2!%4"4#(#!%?"7%#5(?4%#
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1. Contexto
Causa Comum
27
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1.7 Algumas questões cruciais a serem assumidas pelas
organizações da sociedade civil
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1. Contexto
Causa Comum
28
k"#04;V28"#5%&'(#"#"7%+&'(#5%4P#K(,7"!"#0"4"#%V"82+"4#"#%K2!1+32"#!%#M6%#K",(4%5#5'(#!%#
280(47H+32"#34632",#0"4"#8(,!"4#+(55"5#4%50(57"5#"#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(Y#K",(4%5#
2+m6%+32"8#(#+JK%,#!%#04%(360"&'(#M6%#%V04%55"8(5#5(?4%#%57%5#04(?,%8"5B#%#+(55"#8(72K"&'(#0"4"#
%+9"I"4Q+(5#%8#"I6!"4#"#74"7PQ,(5#f#5%I"#"74"KG5#!%#86!"+&"5#!%#3(80(47"8%+7(#+"#+(55"#04;042"#
%5<%4"#042K"!"B#(6#0(4#!%8"+!"#K%4?",#0(4#86!"+&"5#+"5#04P723"5#%804%5"42"25#%#!%#9(K%4+(-
Sumário, Seção 1
:#04(94%55(#"76",#%8#%+3"4"4#(5#!%5"*(5#04(<6+!(5#3(8#(5#M6"25#"#D68"+2!"!%#!%K%#
5%#3(+<4(+7"4#G#?%8#8%+(4#!(#M6%#(#+%3%55P42(-#UV257%#%K2!1+32"#3"!"#K%=#8"2(4#!%#M6%#
5280,%58%+7%#74"+582724#(5#>73&0'5(?4%#"#%53","#%#6491+32"#!(5#!%5"*(5#9,(?"25#+'(#G#
56*32%+7%#0"4"#8(72K"4#(5#+JK%25#!%#%+9"I"8%+7(#0F?,23(#M6%#5%4'(#+%3%55P42(#5%#M625%48(5#
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!%#56"#2!%+72!"!%B#%,%5#0(!%8#8627(#?%8#5%4#!%53"47"!(5`627(#<4%M6%+7%8%+7%B#"(#4%50(+!%4#"#%57%#%+7%+!28%+7(B#8%8?4(5#!%#3"80"+D"5#%#3(86+23"!(4%5#
,"+&"8#8'(#!%#7G3+23"5#%804%57"!"5#!"#2+!F5742"#!"#04(0"9"+!"#0"4"#7%+7"4#WK%+!%4X#74"+5<(48"&'(B#
"0%,"+!(#0"4"#K",(4%5#M6%#5'(#72!(5#3(8(#!(82+"+7%5#f#0"47236,"48%+7%#K",(4%5#8"7%42",257"5-#U57"5#
"?(4!"9%+5#342"8#04(?,%8"5#34J723(5#f#0(4M6%#%,"5#718#(#%<%27(#!%#<(47",%3%4#5286,7"+%"8%+7%#
K",(4%5#WM6%#+'(#"I6!"8X#"#2806,52(+"4#(#564928%+7(#!%#04%(360"&'(#52571823"#5(?4%#04(?,%8"5#
D68"+27P42(5#%#"8?2%+7"25-#U8#0"47236,"4B#"0%,(5#h#3(80%7272K2!"!%#%3(+y823"#i+(#0,"+(#+"32(+",jB#
(6#563%55(#*+"+3%24(#(6#57"765#5(32",#i+(#0,"+(#2+!2K2!6",j#718#7%+!1+32"#"#!%2V"4#(#0F?,23(#8%+(5#
3(804(8255"!(#"#"I6!"4#"#74"7"4#!%#04%(360"&L%5#D68"+27P42"5#(6#"8?2%+7"25E6?,2327P42(5#i%#8%8?4(5#!%#3"80"+D"5#M6%#5%96%8#68"#"?(4!"9%8#!%#8"4M6%72+9j#+'(#5'(#
0"47236,"48%+7%#04%(360"!(5#5(?4%#967.0'K",(4%5#%,%5#04(8(K%8#%+M6"+7(#7%+7"8#8(72K"4#0%55("5#"#
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0(4#56"#K%=B#5'(#8627(#5%+5JK%25#M6"+7(#h#280(47H+32"#!%#5%#65"4#(#!%?"7%#0F?,23(B#%#8%58(#
0(,J723"5#0F?,23"5B#0"4"#04(8(K%4#7"25#K",(4%5#'()'*+,*$(&M6%#5657%+7"8#56"5#34%+&"5#0(,J723"5B#%#M6%#
0(47"+7(#5%4K%8#0"4"#<(48"4#"0(2(#0F?,23(#0"4"#56"5#0%450%372K"5-#U,%5#3(804%%+!%8#M6%#7(!"5#"5#
3(86+23"&L%5B#3"80"+D"5#%#0(,J723"5#"<%7"8#:&;&'0%+5"8(5B#7"+7(#M6"+7(#&'96D'0%+5"8(5.#F+23"#4%50(57"#"04(042"!"#0"4"#%57"#3(804%%+5'(#G#2+525724#+(#%53467J+2(#0F?,23(#5(?4%Y#i2j#
(#%<%27(#M6%#!%7%482+"!"5#3(86+23"&L%5B#3"80"+D"5B#04(I%7(5#%#0(,J723"5#2+5727632(+"25#718#
+(5#K",(4%5#36,764"25t#%#i22j#(#280"37(#M6%#!%7%482+"!(5#K",(4%5#718#+"5#+(55"5#4%50(57"5#0"4"#
"5#M6%57L%5#M6%B#5%96+!(#"#321+32"B#5'(#!"#8"25#649%+7%#04%(360"&'(#f#7"25#3(8(#"#0(?4%="#
9,(?",B#"#86!"+&"#3,28P723"#%#"#0%4!"#!%#?2(!2K%452!"!%-
1. Contexto
Causa Comum
29
2. METAS E VALORES
N",(4%5#36,764"25#718#2+m61+32"#04(<6+!"#+"#8(!%,"9%8#!"#+(55"#8(72K"&'(#0"4"#+(5#%+9"I"48(5#
3(8#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(-#.#%K2!1+32"#!255(B#4%K257"#+%57"#5%&'(B#G#%V7%+5"-#E%,(#<"7(#
!(5#K",(4%5#36,764"25#%V%43%4%8#%57"#2+m61+32"B#G#!"#8"25#",7"#04%(360"&'(#(#<"7(#!%#3(86+23"&L%5B#
3"80"+D"5#%#0(,J723"5#0F?,23"5#7%4%8B#7(!"5#%,"5B#280"37(#+"#<(48"&'(#!(5#+(55(5#K",(4%5.#0%5M625"#5(?4%#K",(4%5#G#3%+74",#0"4"#"#3(804%%+5'(#!"5#+(55"5#4%50(57"5#0"4"#04(?,%8"5#
8"2(4%5Q!(QM6%Q52Q8%58(B#!%#+(55(#"0%727%#%#!%8"+!"5#0"4"#86!"+&"5-#$%96+!(#(#0523;,(9(#
5(32",#02(+%24(#`2,7(+#l(s%"3DB#d(#3(+3%27(#!%#K",(4B#8"25#!(#M6%#+%+D68#(674(B#!%K%#(360"4#
68"#0(52&'(#3%+74",#•---€#3"0"=#!%#6+2*3"4#(5#2+7%4%55%5#"0"4%+7%8%+7%#K"42"!(5#!%#7(!"5#"5#
321+32"5#%+K(,K2!"5#3(8#3(80(47"8%+7(#D68"+(e#iA|])Y)jQ78&,#0'3D;'6;'
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i$3Du"47=B#A||/j-#q8#94"+!%#K(,68%#!%#0%5M625"#%80J423"B#M6%#G#?4%K%8%+7%#4%5682!"#+%57"#
5%&'(B#0(4G8#!253672!"#8"25#04(<6+!"8%+7%#+(5#"01+!23%5#A#%#/B#569%4%#M6%#K",(4%5#718#68#
280"37(#04(<6+!(#+"#8(72K"&'(#!%#68"#0%55("#"#%V04%55"4#04%(360"&L%5#5(?4%#68"#9"8"#
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04%(360"&L%5-#E(47"+7(B#(5#<"7(4%5#M6%#3(+742?6%8#0"4"#<(48"4#K",(4%5#%8#68#+JK%,#36,764",#!%K%8#
5%4#!%#04%(360"&'(#G723"#0428(4!2",B#%#!%K%8#5%4#68#<(3(#3%+74",#!%#%53467J+2(#0F?,23(#%#!%?"7%U57"#5%&'(#G#%5746764"!"#!"#5%962+7%#8"+%24"Y
$%&'(#/-A#4%K25"#KP42(5#8(!%,(5#!2<%4%+7%5B#0(4G8#4%,"32(+"!(5#+"#8"+%24"#0%,"#M6",#K",(4%5#
5'(#(49"+2="!(5t#$%&'(#/-/#%V0,(4"#"#4%,"&'(#%+74%#K",(4%5#%#3(80(47"8%+7(t#$%&'(#/-)#4%K25"#
"#%K2!1+32"#%80J423"#0"4"#68"#3(+%V'(#%+74%#K",(4%5#%#8(72K"&'(#0"4"#74"7"4#!%#04(?,%8"5#
8"2(4%5Q!(QM6%Q52Q8%58(t#$%&'(#/-Z#%V"82+"#"#280(47H+32"#!%#5%#%+7%+!%4#(#5257%8"#!%#
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",96+5#K",(4%5#5'(#2+"7(5-
2.1 A organização de valores
A816/0'+78&,#0'
0%&':&;<73P+#.0'
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0.@'&63,&0'3,7I7827;'
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5'(#(49"+2="!(5#!%#8"+%24"#+(7"K%,8%+7%#3(+5257%+7%#%#%8#0"!4'(#!(7"!(#!%#529+2*3"!(-#A816/0'
+78&,#0'0%&'<0.:&8&1.:7;#/3#':&;<73P+#.0'#/3,#'0.@'?#'378';7/#.,7'96#'J',#873.+7;#/3#'>=:.8'<#/07,'
0&I,#'#8#0'7&';#0;&'3#;<&@'#'I60:7,':&;<&,37;#/3&0':&#,#/3#0'0.;6837/#7;#/3#)'Y63,&0'/V:8#&0'
?#'+78&,#0'3#/?#;'7'#037,'#;'&<&0.$%&'<0.:&8L1.:7'#/3,#'0.@'?#'>&,;7'96#';6.370'<#00&70'#/:&/3,7;'
%'#"31!"&01,*7#0"0'&0'&)'2("%&($.%'&'#'(&"$&/'(/$&3'/)$-&'&01,*7#0"0'&'/&.7(*"%&(1/7#3"2'"/'23'&
:&;<&,37;#/3&0'96#'0%&'<,&<&,:.&/7?&0'<&,'#00#0'+78&,#0)'>(804%%+!%4#255(#G#34632",#0"4"#3"07"4#
"#280(47H+32"#!(5#K",(4%5#+"#<(48"&'(#!(#3(80(47"8%+7(-
2. Metas e valores
Causa Comum
30
`"0"5#32436,"4%5#!"#4%,"&'(#%+74%#K",(4%5#5'(#3D"8"!(5#!%#3243680,%V(5#!%#K",(4%5#
iK%I"#<2964"5#A#%#/#"?"2V(B#%#.01+!23%#A#0"4"#!253655'(#0(57%42(4j-#U57"5#+'(#5'(#
4%04%5%+7"&L%5#7%;423"5#f#<(4"8#%57"?%,%32!"5#%802423"8%+7%-#N",(4%5#M6%#5'(#72!(5B#
%802423"8%+7%B#3(8(#3(80"7JK%25B#5'(#",(3"!(5#"!I"3%+7%8%+7%#i,"!(#"#,"!(j#%+74%#
52#+"#32436+<%41+32"#!(#3243680,%V(B#"(#0"55(#M6%#K",(4%5#"+7"9y+23(5#5'(#",(3"!(5#
%8#(0(52&'(#%+74%#52-#U+7'(B#0(4#%V%80,(B#"#8%7"#!%#K2!"#2+74J+5%3"#5%+728%+7(#
3(86+27P42(#2+3,62#04%(360"&L%5#%50%3J<23"5#0"4"#"I6!"4#W0%55("5#M6%#04%325"8B#+'(#
0%!2+!(#+"!"#%8#74(3"XB#0(4#<"=%4#3(25"5#M6%#W<"4'(#"5#K2!"5#!"5#0%55("5#8%,D(4%5X#%#
0(4#5%#%5<(4&"4#"#W"I6!"4#(#86+!(#"#5%#7(4+"4#68#,69"4#8%,D(4X-#U57"#8%7"#G#0%43%?2!"#
3(8(#%8#M6"5%#0%4<%27"#(0(52&'(#h#8%7"#!%#563%55(#<2+"+3%24(B#M6%#8(?2,2="#!%5%I(#
0(4#!2+D%24(B#0(55%5B#42M6%="#%#57"765B#%#M6%#%+74"#%8#3(+<,27(#3(8#5%+728%+7(#
3(86+27P42(-#$%+728%+7(#3(86+27P42(#%#563%55(#<2+"+3%24(#5'(B#0(47"+7(B#%+3(+74"!(5#
%8#,"!(5#(0(57(5#!(#3243680,%V(-)
O#280(47"+7%#4%3(+D%3%4#M6%#"5#!2K25L%5#%+74%#%55%5#K",(4%5#i3(8(#!%5%+D"!"5#+"#*964"#
/B#0(4#%V%80,(j#5'(#"4?274P42"5Y#"#8"742=#!%#K",(4%5#4%04%5%+7"#+"#K%4!"!%#68#3(+7J+6(#
!%#8(72K"&'(#i$3Du"47=B#A||/j-#U57%#4%,"7;42(#"0(+7"#(#74"?",D(#%8#!6"5#3(44%+7%5#!%#
2+K%5729"&'(#%80J423"Y#68#8"0"#!%#8%7"5#!%#K2!"#i!253672!(#%8#!%7",D%5#+(#.01+!23%#AB#
$%&'(#.A-Aj#%#68#8"0"#!%#K",(4%5#i.01+!23%#AB#$%&'(#.A-/j-
Metas de vida
`%7"5#!%#K2!"#i!%#"9(4"#%8#!2"+7%#4%<%42!(5#"0%+"5#3(8(#8%7"5j#5'(#(5#(?I%72K(5#
0%,(5#M6"25#"5#0%55("5#5%#%5<(4&"8#+"#K2!"-#U576!(5#%80J423(5#3(+!6=2!(5#%8#
8627(5#0"J5%5#8(574"8#M6%#%,"5#5'(#(49"+2="!(5#3(+5257%+7%8%+7%#!%#"3(4!(#3(8#
!(25#%2V(5-#`%7"5#%V74J+5%3"5#5'(#?"5%"!(5#+(#!%5%I(#!%#%V74"24#4%"&L%5#%50%3J<23"5#
!%#(674"5#0%55("5B#0"4"#(?7%4#",968"#4%3(80%+5"#(6#4%3(+D%328%+7(#5(32",#i0(4#
%V%80,(B#"#?653"#!"#28"9%8j-#`%7"5#2+74J+5%3"5#5'(#8%7"5#M6%#5'(#2+%4%+7%8%+7%#
4%3(80%+5"!(4"5#"(#5%#?653"4#i0(4#%V%80,(B#7%4#4%,"&L%5#5"725<"7;42"5j-#`%7"5#!%#
"67(Q74"+53%+!1+32"#5%#4%<%4%8#h#?653"#!%#",9(#W8"25#",7(X#!(#M6%#(#04"=%4#04;042(#
!%#",96G8#i0(4#%V%80,(B#?%+%<232"+!(#"#5(32%!"!%#(6#?653"+!(#529+2<23"!(5#
6+2K%45"25j-#U57"5#8%7"5#3(+74"57"8#3(8#(?I%72K(5#!(#5%4#<J523(B#M6%#5%#4%<%4%8#
042+320",8%+7%#3(8#8"+7%4#%#8%,D(4"4#(#04"=%4#<J523(#%#"#5(?4%K2K1+32"#04;042"#!%#
",96G8#in4(6=%7##3'78B#/@@[ji'<0.:&8&1.:7;#/3#'
?.>P:.8'<7,7'
7816J;'I60:7,'
0.;6837/#7;#/3#'70'
;#370'?#'2#?&/.0;&'#'
?#'#0<.,.3678.?7?#@'&6'
0'&(7*'(($&,2"2*'1%$&
#'?#'0#/3.;#/3&'
:&;6/.3=,.&
>(8(#K257(#+"#*964"#AB#8%7"5#!(#5%4#<J523(}%V74J+5%3(5#!%#563%55(#*+"+3%24(B#28"9%8#%#
0(06,"42!"!%#5%#"9,(8%4"8#I6+7(5-#T57(#4%m%7%#"#!%53(?%47"#%80J423"#!%#M6%#5%#68"#!%55"5#
8%7"5#G#042(42="!"B#"5#0%55("5#7%+!%8#"#042(42="4#7"8?G8#"5#(674"5#!%+74(#!(#9460(-#`%7"5#
%8#,"!(5#(0(57(5#!(#3243680,%V(#7%+!%8#"#5%#(0(4#68"5#h5#(674"5-#U+7'(B#0(4#%V%80,(B#G#
0523(,(923"8%+7%#!2<J32,#0"4"#",96G8#?653"4#5286,7"+%"8%+7%#(5#(?I%72K(5#!(#D%!(+258(#
%#!"#%5024276",2!"!%B#(6#!(#563%55(#*+"+3%24(#%#!(#5%+728%+7(#3(86+27P42(-#k(7"4#M6%#
+(#3"5(#!(#563%55(#*+"+3%24(#(5#!"!(5#,%K"+7"!(5#!%8(+574"8#M6%B#%8#0"J5%5#0(?4%5B#(#
563%55(#*+"+3%24(#5%#%+3(+74"#+"#04(V282!"!%#!"#5"F!%#%#5%964"+&"#<J523"B#%#8"25#!257"+7%#
!"#0(06,"42!"!%#%#28"9%8#!(#M6%#+(5#0"J5%5#423(5-#T55(#04(K"K%,8%+7%#4%m%7%#(#<"7(#!%#
M6%#+(5#0"J5%5#8"25#0(?4%5B#4%,"72K"8%+7%#"(5#0"J5%5#423(5B#563%55(#*+"+3%24(#G#?653"!(#
2. Metas e valores
Causa Comum
31
8"25#0"4"#5%#%57"?%,%3%4#"#5%964"+&"#%#5%#8"+7%4#"#5"F!%#!(#M6%#3(8(#68"#8"+%24"#!%#5%#
%57"?%,%3%4#57"765#%#0(06,"42!"!%#in4(6=%7##3'78B#/@@[j-#T55(#569%4%#M6%#"#(0(52&'(#%+74%#
563%55(#*+"+3%24(#%#5%+728%+7(#3(86+27P42(#f#(#M6%#5%4P#K257(#3(8(#280(47"+7%#8"25#
"!2"+7%#+%57%#4%,"7;42(#f#0(!%#5%4#"7%+6"!"#%8#0"J5%5#8"25#0(?4%5U57%5#5'(#4%56,7"!(5#%80J423(5B#?"5%"!(5#%8#!"!(5#0%5M625"!(5#%#%8#04(3%!28%+7(5#!%#
"+P,25%#%57"7J5723"Y#+(#3"5(#!(5#!"!(5#"04%5%+7"!(5#+"#*964"#AB#68"#0%5M625"#3(8#8"25#!%#
A-^@@#%576!"+7%5#!%#<"36,!"!%#!%#A[#0"J5%5#!2<%4%+7%5-#U57%#%576!(#!%53(?426#M6%#"5#8%7"5#
%4"8#3(+5257%+7%#%#3(%4%+7%8%+7%#(49"+2="!(5#"74"KG5#!%57"5#36,764"5-
Valores
`%7"5#0(!%8#5%4#0%+5"!"5#3(8(#W"5024"&L%5X#f#(#M6%#68"#0%55("#4%",8%+7%#%57P#7%+7"+!(#
<"=%4-#U8#3(+74"57%B#K",(4%5#7%+!%8#"#5%4#8"25#"?574"7(5#f#4%04%5%+7"+!(#"5#3(+3%0&L%5#M6%#
68"#0%55("#7%8#!(#M6%#G#!%5%IPK%,B#%#4%,"32(+"+!(Q"5#"(#86+!(#!(#0%+5"8%+7(#8"25#!(#M6%#
!"#"&'(-#b%57"#8"+%24"B#(5#K",(4%5#74"+53%+!%8#"&L%5#%#5276"&L%5#%50%3J*3"5:#74"?",D(#+"#%5746764"#!"5#4%,"&L%5#!%#K",(4%5B#%V%367"!(#02(+%24"8%+7%#0(4#$D",(8#
$3Du"47=B#68#0523;,(9(#5(32",#M6%#%576!(6#(5#K",(4%5#%#3(80(47"8%+7(5#D68"+(5#0(4#8"25#
!%#M6"74(#!G3"!"5B#%#!%5!%#%+7'(#3(,"?(4(6#%8#8627(5#(674(5B#4%K%,"#(#M6%#0(!%#5%4#68"#
%5746764"#6+2K%45",#!%#(0(52&L%5#%#3(80"72?2,2!"!%5#%+74%#K",(4%5-#.5#0%55("5#0(!%8#5%4#
/7%$,'-%:+#+&$+2'&"'<,.&,.?7?#'M6%#%,"5#"74%,"8#"#!2<%4%+7%5#K",(4%5B#8"5#"#,#87$%&'#/3,#'
%57%5#<(4"8#4%74"7"!"5#3(8(#5%#4%0,23"+!(#"74"KG5#!%#M6"5%#]@#0"J5%5-
2. Metas e valores
Causa Comum
32
2. Metas e valores
Causa Comum
33
U57%#74"?",D(#4%K%,(6#!(25#0"4%5#!%#9460(5#!%#K",(4%5B#4%<%42!(5#3(8(#K",(4%5#763&H
3,7/0:#/?#/3#0'K%4565#K",(4%5#!%#763&H,#>&,$&B#%#K",(4%5#!%#7I#,36,7'a';6?7/$7'K%4565#
K",(4%5#!%#:&/0#,+7$%&'iK%I"#*964"#/j-#$3Du"47=#%534%K%Y#d(#M6"+7(#8"25#04;V28(#%572K%4%8#
!(25#K",(4%5#%8#M6",M6%4#!24%&'(#+(#%+7(4+(#!(#3J436,(B#8"25#0"4%32!"5#56"5#8(72K"&L%5#
56?I"3%+7%5#i$3Du"47=B#/@@\Y/jE"4"#(#04(0;527(#!%57%#4%,"7;42(B#(#%2V(#"67(Q74"+53%+!1+32"}"67(Q4%<(4&(#G#0"47236,"48%+7%#
280(47"+7%-#b(25#K",(4%5#"67(Q74"+53%+!%+7%5#5'(#2!%+72*3"!(5Y#6+2K%45",258(#G#(#K",(4#
3(,(3"!(#3(8(#d3(804%%+5'(B#"04%32"&'(B#7(,%4H+32"B#%#04(7%&'(#0%,(#?%8Q%57"4#!%#7(!(5#(5#
0(K(5#%#!"#+"764%="eB#%#?%+%K(,1+32"#G#(#K",(4#3(,(3"!(#3(8(#d04%5%4K"+!(#%#4%<(4&"+!(#
(#?%8Q%57"4#!"M6%,%5#3(8#M6%8#5%#7%8#3(+7"7(#0%55(",#<4%Ma%+7%#i(#9460(#2+7%4+(je-#U57%5#
K",(4%5#5'(#%+3(+74"!(5#%802423"8%+7%#%8#(0(52&'(#"(5#!(25#K",(4%5#!%#"67(Q4%<(4&(Y#
0(!%4#i(#K",(4#3(,(3"!(#+(#d57"765#5(32",#%#04%57J92(B#3(+74(,%#(6#!(82+"&'(#5(?4%#0%55("5#
%#4%3645(5ej#%#4%",2="&'(#i(#K",(4#3(,(3"!(#%8#d563%55(#0%55(",#"74"KG5#!"#!%8(+574"&'(#!%#
3(80%71+32"#!%#"3(4!(#3(8#0"!4L%5#5(32"25ej-
2.2 Valores e comportamento
j6.3&0'#036?&0'
+D;'#037I#8#:#/?&'
:&,,#87$B#0'
06I037/:.7.0'#/3,#'&0'
+78&,#0'?70'<#00&70'
#'0#6':&;<&,37;#/3&'
:&,,#0<&/?#/3#
`627(5#%576!(5#%57"?%,%3%4"8#3(44%,"&L%5#56?57"+32"25#%+74%#(5#K",(4%5#!"5#0%55("5#%#5%65#
3(80(47"8%+7(5#3(44%50(+!%+7%5#iK%I"B#0(4#%V%80,(B#C"4!2#%#$3Du"47=B#/@@)t#l(33"5#%#$"92KB#/@A@j-#
U,%5#5'(#?("5#4"=L%5#0"4"#5%#04%56824#M6%#K",(4%5#%#3(80(47"8%+7(5#5%I"8#3(44%,"32(+"!(5#f#"5#
0%55("5#0(!%8#?653"4#3(+52571+32"#%+74%#(5#K",(4%5#M6%#718#0"4"#52#3(8(#0"47236,"48%+7%#280(47"+7%5#
%#(5#3(80(47"8%+7(5#M6%#"!(7"8#il(s%"3DB#A|])jB#%#%,%5#0(!%8#5%#5%+724#4%3(80%+5"!(5#M6"+!(#
"9%8#",2+D"!"8%+7%#3(8#5%65#K",(4%5#8"25#280(47"+7%5#iC"4!2#%#$3Du"47=B#/@@)jY
`Y0'+78&,#0'96#'70'<#00&70'7006;#;'7>#37;'067'./.:.73.+7'<7,7':&;'/&+70'73.+.?7?#0'#;'
?.,#$%&'7';#370@'&'1,76'?#'#0>&,$&'96#'#8#0'<B#;'#;'6;7'73.+.?7?#@'&'3#;<&'96#'#870'<#,0.03#;'
#;'6;7'73.+.?7?#'>7:#'7'&63,70'73.+.?7?#0'783#,/73.+70@'70'#0:&8270'96#'#870'>7C#;'#/3,#'
73.+.?7?#0'783#,/73.+70@'7';7/#.,7':&;&'#870':&/03,&#;'0.367$B#0@'#':&;&'#870'0#'0#/3#;'967/?&'
6;7'73.+.?7?#'J'./.:.7?7@'37/3&':&;'06:#00&'&6'0#;'06:#00&@'?#'7:&,?&':&;'&0'<7?,B#0'96#'0%&'
#037I#8#:.?&0c'ig%"7D%4B#A||/Y#AAAj>(8(#5%#0(!%42"#%50%4"4B#%53(,D"5#!%#3(80(47"8%+7(#<%27"5#?#<&.0'?#'6;'<#,P&?&'?#'
?#8.I#,7$%&'5'(#4%,"32(+"!"5#"(5#K",(4%5#!%#68"#0%55("#i0(4#%V%80,(B#56"#%53(,D"#%,%27(4",jB#
8"5#%V257%#7"8?G8#%K2!1+32"#3,"4"#!%#M6%#K",(4%5#5%#4%,"32(+"8#3(8#3(80(47"8%+7(5#8%+(5#
2+7%+32(+"25#f#M6"+!(#"5#0%55("5#+'(#4%m%7%8#3(+532%+7%8%+7%#5(?4%#3(8(#68#3(80(47"8%+7(#
3(8?2+"#3(8#5%65#K",(4%5#i0(4#%V%80,(B#+'(#"?42+!(#"#0(47"#0"4"#68#%574"+9%24(#(6#
3(+5682+!(#?%?2!"5#M6"+!(#+'(#5%#%57P#3(8#5%!%j#iC"4!2#%#$3Du"47=B#/@@)j.2+!"#"5528#"5#0%55("5#+%8#5%804%#"9%8#!%#"3(4!(#3(8#(5#K",(4%5#M6%#%,"5#3(+52!%4"8#
280(47"+7%5#f#%,"5#8627"5#K%=%5#<",D"8#"(#+'(#04"723"4#(#M6%#%,"5#04%9"8-#E(4#%V%80,(B#
0%55("5#0(!%8#04(<%55"4#M6%#?%+%<J32(#%3(+y823(#0%55(",#G#"#8"2(4#04%(360"&'(#0"4"#%,"5#"(#
<"=%4%8#%53(,D"5#0(,J723"5B#%#8%58(#"5528#K(7"8#%8#68#0"472!(#M6%#K"2#!%2VPQ,"5#8"25#0(?4%5t#
(6#%,"5#0(!%8#!2=%4#M6%#%,"5#"0;2"8#<(47%8%+7%#%5M6%8"5#!%#3(8G432(#I657(B#8"5#7(!"#D(4"#
%53(,D%8#3(804"4#3"<G#%#?"+"+"5#5%8#3%472*3"&'(-
2. Metas e valores
Causa Comum
34
2. Metas e valores
Causa Comum
35
$D",(8#$3Du"47=#!%57"3"#M6%#"7276!%5#%#3(80(47"8%+7(5#5'(#962"!(5#+'(#0%,"#280(47H+32"#
M6%#68"#0%55("#"742?62#"#68#!%7%482+"!(#K",(4B#8"5B#528B#3(8(#4%56,7"!(#!"5#I7,17/270'
-+&$#,'-+'7/'0.03#;7'./3#1,7?&'?#'+78&,#0-#>(8(#!253672!(#"328"B#68#3(80(47"8%+7(#
%50%3J*3(#0(!%#%57"4#",2+D"!(#3(8#68#K",(4B#8"5#%8#3(+m27(#3(8#(674(5#i$3Du"47=B#A||\j-#
b(+!%B#0%55("5#0(!%8#K(7"4#0(4#68#0"472!(#0(,J723(#M6%#+'(#4%m%7%#4%",8%+7%#5%65#K",(4%5#f#
K(7"+!(#0"4"#(#0"472!(#0(4#3(+7"#!"#,%",!"!%B#0(4#%V%80,(E"4"#5%#4%50(+!%4#h#3(804%%+5'(#!"#+"764%="#2+7%94"!"#!(5#5257%8"5#!%#K",(4%5#G#+%3%55P42(#M6%#
(5#3(86+23"!(4%5#%#0"472320"+7%5#!%#3"80"+D"5#!%K"8#3(+52!%4"4#"8?(5#(5#%<%27(5#!(5#K",(4%5#
M6%#56"5#3(86+23"&L%5#7%4'(#(#%<%27(#!%#"72K"4#i%B#0(47"+7(B#3(8(#5%4P#!253672!(B#!%#<(47",%3%4j#
%#(5#%<%27(5#!%#3"80"+D"5#%8#(674(5#K",(4%5#M6%#0(!%8#(6#+'(#"I6!"4-#U57%#0(+7(#5%4P#8"25#
!253672!(#+"#$%&'(#/-ZB#"?"2V(`"5#%V257%8#(674"5#4"=L%5#0%,"5#M6"25#"5#0%55("5#<4%Ma%+7%8%+7%#"5568%8#3(80(47"8%+7(5#M6%#
0"4%3%8#2+3(%4%+7%5#3(8#5%65#K",(4%5#0%55("25-#>(80(47"8%+7(5#%50%3J*3(5#5'(#2+m6%+32"!(5#
0(4#68#"80,(#,%M6%#!%#<"7(4%5B#8627(5#!(5#M6"25#5'(#%50%3J*3(5#!"#5276"&'(#+"#M6",#"#%53(,D"#
3(80(47"8%+7",#G#<%27"-#g4%Ma%+7%8%+7%B#0(4#%V%80,(B#4%5742&L%5#%5746764"25#2+7%4K18#+(#8(8%+7(#
%8#M6%#"5#0%55("5#K'(#"924#3(%4%+7%8%+7%#3(8#(5#K",(4%5#M6%#%,"5#718#0"4"#52#3(8(#280(47"+7%5-#
E(4#%V%80,(B#(5#K",(4%5#!%#68"#0%55("#0(!%8#,%KPQ,"#"#%V04%55"4#04%(360"&'(#5(?4%#56"#0%9"!"#
%3(,;923"#!%#3"4?(+(B#%8?(4"B#+"#<",7"#!%#2+<4"Q#%5746764"#!%#74"+50(47%#0F?,23(#3(+K%+2%+7%B#%,"#
0(!%B#"2+!"#"5528B#672,2="4#4%,67"+7%8%+7%#5%6#3"44(#0"4"#24#"(#74"?",D(-#`"5#+(7"4#M6%#%V%80,(5#
!%55%#720(B#M6%#5'(#0(4#K%=%5#65"!(5#0"4"#2,6574"4#"5#,2827"&L%5#!(5#K",(4%5#+"#!%7%482+"&'(#!(#
3(80(47"8%+7(B#+'(#5'(#7'(#3,"4(5#M6"+7(#0(!%8#0"4%3%4#2+232",8%+7%-#.M62#"5#4%5742&L%5#!%#
2+<4"Q%5746764"#M6%#"#0%55("#%+3(+74"#i"#<",7"#!%#68#5257%8"#!%#74"+50(47%#0F?,23(#%*32%+7%j#5'(#0(4#
52#8%58"5B#%8#0"47%B#280(47"+7%5#4%m%V(5#!%#K",(4%5#36,764"25Y#"#<",7"#!%#2+<4"Q%5746764"#!%#74"+50(47%#
0F?,23(#%*32%+7%#G#0(4#52#8%58"#(#4%56,7"!(#!%#042(42!"!%5#!%#0(,J723"5#0F?,23"5#%#!%#"0(2(#0F?,23(#
0(4B#(6#%8#3(+5(+H+32"#3(8B#!%325L%5#!%#9"57(5#0F?,23(5#%50%3J*3(5-#E(47"+7(B#"(#8%+(5#%8#68"#
!%8(34"32"B#"#M6",2!"!%#!(#5257%8"#!%#74"+50(47%#0F?,23(#G#",9(#M6%B#%8#0"47%B#4%m%7%#"5#042(42!"!%5#
%#K",(4%5#!(#%,%27(4"!(-#U8#7%48(5#9%4"25B#4%5742&L%5#%5746764"25B#M6%#"0"4%+7"8#,2827"4#"#%V7%+5'(#
0%,"#M6",#"5#0%55("5#"!(7"8#3(80(47"8%+7(5#",2+D"!(5#3(8#5%65#K",(4%5B#<4%M6%+7%8%+7%#"m(4"8#
(6#0%45257%8#3(8(#4%56,7"!(B#%8#0"47%B#!"#%V04%55'(#0(,J723"#!%#K",(4%5#36,764"25#%50%3J*3(5-[
2.3 Valores e problemas maiores-do-que-si-mesmo
U57"#5%&'(#74"=#68#4%568(#?4%K%#!(#%V7%+5(#%#"80,(#74"?",D(#M6%#<(2#<%27(#5(?4%#"#4%,"&'(#
%+74%#K",(4%5B#"#04%(360"&'(#5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(B#%#"#8(72K"&'(#0"4"#5%#
%+9"I"4#%8#3(80(47"8%+7(5#3(%4%+7%5#3(8#%57"#04%(360"&'(-#q8"#4%K25'(#8"25#"04(<6+!"!"#
!%57%#74"?",D(#!%#0%5M625"#G#"04%5%+7"!"#+(#.01+!23%#/.#0%5M625"#%V"82+(6#"#4%,"&'(#%+74%#K",(4%5#%#68#3(+I6+7(#!%#"7276!%5#%#3(80(47"8%+7(5B#
7"+7(#+(#+JK%,#0%55(",#M6"+7(#36,764",-#l%0%72!"8%+7%B#2+!2KJ!6(5#%#36,764"5#M6%#"742?6%8#
94"+!%#280(47H+32"#"#K",(4%5#!%#"67(Q4%<(4&(#%#3(+5%4K"&'(#\# i0"47236,"48%+7%#0(!%4#%#
5%964"+&"j#iK%4#.01+!23%#AB#$%&'(#.A-/j#5'(#2!%+72*3"!(5#0(4#5%4%8#8%+(5#04%(360"!(5#
3(8#(#3(+m27(#9,(?",#%#(#"?65(#!%#!24%7(5#D68"+(5B#8"25#04%3(+3%276(5(5#%8#4%,"&'(#
"#<(4"57%24(5#f#5%I"#%8#<6+&'(#!%#4"&"B#4%,292'(#(6#91+%4(#f#%#3(8#8%+(5#7%+!1+32"#"#
2. Metas e valores
Causa Comum
36
"0(2"4#"4968%+7(5#M6%#!%<%+!%8#(#8(K28%+7(#,2K4%#!"5#0%55("5-#U,%5#7"8?G8#718#8%+(5#
7%+!1+32"#"#3(804"4#04(!67(5#!(#3(8G432(#I657(B#5'(#8%+(5#04%(360"!(5#3(8#!"+(5#
"8?2%+7"25B#%#718#8%+(5#2+3,2+"&'(#"#5%#3(80(47"4#!%#8"+%24"#4%50%27(5"#%8#4%,"&'(#"(#
8%2(#"8?2%+7%-#g2+",8%+7%B#0%55("5#0"4"#M6%8#K",(4%5#!%#"67(Q4%<(4&(#%#3(+5%4K"&'(#
5'(#8"25#280(47"+7%5#718#7"8?G8#8%+(5#7%+!1+32"#"#5%#%+9"I"4#0(,2723"8%+7%#f#5%I"#0%,(#
04(3%55(#%,%27(4",#(6#5%#%+K(,K%+!(#%8#!%8(+574"&L%5#%#(674"5#"72K2!"!%#3JK23"5>(8(#2+!23"!(#"+7%42(48%+7%B#!"!"#"#+"764%="#2+7%94"!"#!"#4%,"&'(#%+74%#!2<%4%+7%5#K",(4%5B#
0%5M625"5#8(574"8#M6%#%<%27(5#(0(57(5#5'(#"55(32"!(5#3(8#2+!2KJ!6(5#%#36,764"5#M6%#
"742?6%8#8"2(4#280(47H+32"#"#K",(4%5#!%#"67(Q74"+53%+!1+32"#%#!%#"?%4764"#h#86!"+&"B#
%50%32",8%+7%#"(#6+2K%45",258(#%#"(#5%+5(#!%#!24%&'(#04;042(-#U57%5#K",(4%5B#%+7'(B#5'(#
"55(32"!(5#3(8#8"2(4#04%(360"&'(#5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(B#%#8"2(4#
8(72K"&'(#0"4"#74"7"4#!%55%5#04(?,%8"5#f#7"+7(#"74"KG5#!"#86!"+&"#!(#3(80(47"8%+7(#
0%55(",#M6"+7(#0(4#5%#7(4+"4#8"25#"72K(#0(,2723"8%+7%q8"#M6"+72!"!%#3(80"4PK%,B#"2+!"#M6%#8%+(4B#!%#%K2!1+32"5B#"0(+7"#0"4"#%<%27(5#
5282,"4%5#f#+(K"8%+7%#7"+7(#+(5#+JK%25#0%55(",#M6"+7(#36,764",#f#!%#8%7"5#%V74J+5%3"5#
%#!(#5%4#<J523(#i%50%32",8%+7%#563%55(#*+"+3%24(j-#_"25#8%7"5#5'(#4%0%72!"8%+7%#
3(44%,"32(+"!"5#3(8#8%+(4#04%(360"&'(#5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q
8%58(B#%#8%+(4#%+9"I"8%+7(#%8#3(80(47"8%+7(5#3(%4%+7%5#04(0(432(+"!(5#0(4#7",#
04%(360"&'(-#l%3204(3"8%+7%B#8%7"5#2+74J+5%3"5#%#"67(Q74"+53%+!%+7%5#i%50%32",8%+7%#
5%+728%+7(#3(86+27P42(j#5'(#4%0%72!"8%+7%#3(44%,"32(+"!"5#3(8#8"2(4#04%(360"&'(#
5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(B#%#8"2(4#2+32!1+32"#!%#3(80(47"8%+7(#
3(44%50(+!%+7%-]#iN%4#$%&'(#.A-A#0"4"#%V0,23"&'(#!%55"5#8%7"5jU57%5#4%56,7"!(5#!%57"3"8#M6%#(5#<"7(4%5#M6%#718#(#%<%27(#!%#"72K"4#(6#2+36724#K",(4%5#
!%#"67(Q74"+53%+!1+32"#%#!%#"?%4764"#h#86!"+&"B#%#8%7"5#2+74J+5%3"5#%#!%#"67(Q#
74"+53%+!1+32"B#7%+!%4'(#7"8?G8#"#3(+742?624#0"4"#342"4#04%(360"&'(#5(?4%#(674(5#
04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(-#E(4#%V%80,(B#"0"4%+7%8%+7%#"(#5%#"72K"4#%#
!2<6+!24#K",(4%5#6+2K%45",257"5B#5%#%57"4P#04(8(K%+!(#5286,7"+%"8%+7%#"#04%(360"&'(#
0,#'7;I&0'04(?,%8"5B#"8?2%+7"25#%#0(?4%="#9,(?",-#>(+5257%+7%8%+7%#3(8#255(B#$D",(8#
$3Du"47=#K1#M6%#"5#04%(360"&L%5#!"5#0%55("5#0%,"#+"764%="#5'(#"55(32"!"5#2+728"8%+7%#
3(8#56"5#04%(360"&L%5#0(4#0%55("5#!%#<(4"#!%#5%6#9460(#i0(4#%V%80,(B#0%55("5#
%8#(674(5#0"J5%5j#i$3Du"47=B#A||/j-^#E(4#56"#K%=B#<"7(4%5#M6%#"72K"8#(6#!2<6+!%8#
K",(4%5#!%#"67(Q4%<(4&(#%#3(+5%4K"&'(B#%#8%7"5#%V74J+5%3"5#%#!(#5%4#<J523(#7%+!%8#"#
04(8(K%4#04%(360"&'(#5(?4%#57"765#5(32",B#0(06,"42!"!%B#04"=%4#5%+56",#%#5%964"+&"B#%#
3(80(47"8%+7(5#3(%4%+7%5#3(8#%57"5#04%(360"&L%5-
2.4 A natureza dinâmica dos sistemas de valores
>(8(#<(2#!253672!(B#%576!(5#%80J423(5#4%K%,"8#M6%#K",(4%5#5'(#4%,"32(+"!(5#%+74%#52#!%#
<(48"#0"47236,"4B#3(8#68#",7(#94"6#!%#3(+52571+32"#2+7%4Q36,764",-#.,96+5#K",(4%5#5'(#
3(80"7JK%25#%+74%#52t#(674(5#5%#(0L%8U576!(5#8"25#"04(<6+!"!(5#4%K%,"4"8#M6%#"(#5%#"72K"4#!%7%482+"!(5#K",(4%5B#(3(44%#"#7%+!1+32"#
2. Metas e valores
Causa Comum
37
K036?&0'<&03#,.&,#0'
,#+#87,7;'96#'7&'0#'
73.+7,'?#3#,;./7?&0'
+78&,#0@'3#/?#H
0#'7'<,&;&+#,'
:&;<&,37;#/3&'
700&:.7?&':&;'
#03#0'#':&;'&63,&0'
+78&,#0':&;<73P+#.0@'
#'7'06<,.;.,'
:&;<&,37;#/3&'
700&:.7?&':&;'
+78&,#0'&<&03&0
"#5%#04(8(K%4#3(80(47"8%+7(5#"55(32"!(5#3(8#%57%5##'&63,&0'+78&,#0':&;<73P+#.0B#%#"#06<,.;.,'
:&;<&,37;#/3&0'700&:.7?&0':&;'+78&,#0'&<&03&0'i`"2(##3'78-B#/@@|j-#T57(#GB#W4%3(80%+5"4X#
K",(4%5#%50%3J*3(5#,%K"#h#W3(+7"82+"&'(XB#!%#<(48"#M6%#(674(5#K",(4%5#3(80"7JK%25#i%#
3(80(47"8%+7(5#"55(32"!(5j#5'(#7"8?G8#04(8(K2!(5B#"(#0"55(#M6%#K",(4%5#(0(57(5#i"M6%,%5#
+(#,"!(#(0(57(#!(#3243680,%V(j#5'(#5604282!(5-|#U57%#%<%27(#,%K"B#"0"4%+7%8%+7%B#"#"55(32"&L%5#
%+74%#3(80(47"8%+7(5#M6%#2+232",8%+7%#0"4%3%8#+'(#5%#4%,"32(+"4E(4#%V%80,(B#n4%9(4p#`"2(#%#3(,%9"5#i/@@|j#4%3(80%+5"4"8#(#K",(4#d3(+M6257"e#i0%496+7"+!(#
"#0"472320"+7%5#!%#68"#%V0%421+32"B#0"4"#!2572+9624%8#0","K4"5#3(8(#W"8?232(5(X#%#W?%8#
563%!2!(X#!%#(674"5#0","K4"5#5%8#4%,"&'(jB#(6#(#K",(4#d?%+%K(,1+32"e#i0%!2+!(#"#0"472320"+7%5#
0"4"#!2572+9624%8#0","K4"5#3(8(#W0%4!'(X#%#WD(+%57(Xj-#E"472320"+7%5#<(4"8#%+7'(#5(,2327"!(5#
"#3(80,%7"4#68"#?653"#!%#0","K4"5-#:#1V27(#+%57"#7"4%<"#<(2#529+2*3"+7%8%+7%#8"2(4#%+74%#
2+!2KJ!6(5#M6%#72+D"8#52!(#4%3(80%+5"!(5#0(4#563%55(#%8#(0(52&'(#h#?%+%K(,1+32"-#:#
0%5M625"!(4#0%496+7(6#%+7'(#"(5#0"472320"+7%5#5%#%,%5#0(!%42"8#"I6!"4#%8#68"#0%5M625"#
<6764"B#5%8#4%3%?%4#0"9"8%+7(-#.M6%,%5#0"472320"+7%5#4%3(80%+5"!(5#0%,(#563%55(#%4"8#
529+2*3"72K"8%+7%#8%+(5#04(0%+5(5#"#(<%4%3%4#"I6!"-#k(#3"5(#!(5#0"472320"+7%5#4%3(80%+5"!(5#
0(4#K",(4%5#!%#?%+%K(,1+32"B#%,%5#72K%4"8#68"#0%4<(48"+3%#4"=("K%,8%+7%#?("#+"#?653"#!%#
0","K4"5B#8"5#72K%4"8#8"25#04(0%+5'(#"#(<%4%3%4#56"#"I6!"#0"4"#68"#%V0%421+32"#0(57%42(4-#:5#
9460(5#!%#3(+74(,%#M6%#!2572+9624"8#0","K4"5#+%674"5#i56?57"+72K(5#!%534%K%+!(#720(5#!%#3(82!"j#
72K%4"8#56"#0(+76"&'(#%8#68#+JK%,#2+7%48%!2P42(B#7"+7(#0(4#56"#0%4<(48"+3%#+"#?653"#!%#
0","K4"5#M6"+7(#+"#56"#!250(+2?2,2!"!%#0"4"#"I6!"4#%8#%576!(5#56?5%Ma%+7%5:674"5#%V0%421+32"5#!%8(+574"8#M6%#4%3(80%+5"4#"#"7%+&'(#!"5#0%55("5#0"4"#3(8#(#!2+D%24(#
,%K"8Q+"5#"#5%#7(4+"4%8#8%+(5#04(0%+5(5#"#"I6!"4#iC649(p+%#%#w%"B#/@@\t#N(D5##3'78-B#/@@\jB#
(#M6%#4%m%7%#"#%K2!1+32"#%80J423"#!%#M6%#"#8%7"#%V74J+5%3"#!%#563%55(#*+"+3%24(#G#M6"5%#M6%#
!2"8%74",8%+7%#(0(57"#h#8%7"#2+74J+5%3"#!%#5%+728%+7(#3(86+27P42(-#$282,"48%+7%B#4%3(80%+5"4#
(#563%55(#,%K"#"5#0%55("5#"#7%4%8#68"#0%4<(48"+3%#8%,D(4#M6"+!(#5(,2327"!"5#"#3(80,%7"4#68#
M6%?4"Q#3"?%&"B#8"5B#0(4#5%#4%m%724#"#(0(52&'(#!%57%#K",(4#h#?%+%K(,1+32"B#255(#,%K"#7"8?G8#"5#
0%55("5#"#5%4%8#8%+(5#04(0%+5"5#"#(<%4%3%4#"I6!"#5%8#4%86+%4"&'(#i`"2(##3'78-B#/@@|j-#:#65(#
!%#04(!67(5#"8?2%+7",8%+7%#3(44%7(5#G#"55(32"!(#3(8#"#!250(+2?2,2!"!%#!%#%804%57"4#3(25"5#"#
K2=2+D(5Y#68"#3(25"#M6%#G#%50%4"!"#M6"+!(#5%#7%8#%8#8%+7%#M6%#K",(4%5#!%#6+2K%45",258(#%#
?%+%K(,1+32"#5'(#2+728"8%+7%#,29"!(5-#g2+",8%+7%#68"#0%55("#G#8%+(5#04(0%+5"#"#!%8(+574"4#
8(!G572"#5(?4%#56"5#3(+M6257"5#i68"#%V04%55'(#!%#K",(4%5#!%#74"!2&'(j#M6"+!(#%57P#4%,"V"+!(#
i68"#%V04%55'(#!%#K",(4%5#D%!(+257"5jY#(#M6%#G#3(%4%+7%#3(8#(#3(+m27(#%+74%#(5#K",(4%5#!"#
74"!2&'(#%#!(#D%!(+258(#iM6%#5%#4%K%,"8#%8#(0(52&'(#68#"(#(674(j#iC"4!2#%#$3Du"47=B#/@@)jUV257%8#3(+5%Ma1+32"5#04P723"5#3,"4"5#0"4"#%57"5#!%53(?%47"5-#E428%24"8%+7%#%57%5#4%56,7"!(5#
569%4%8#M6%#04%(360"&L%5#5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(#0(!%8#5%4#%,%K"!"5#
37/3&'76;#/37/?&H0##"#280(47H+32"#"55(32"!"#"#K",(4%5#M6%#04(8(K%8#"#04%(360"&'(B#967/3&'
?.;./6./?&H0#'"#280(47H+32"#"55(32"!"#"#K",(4%5#M6%#(0L%8#"#8(72K"&'(#"#%V04%55"4#%57"#
04%(360"&'(-#E(47"+7(B#n4%9(4p#`"2(#%#3(,%9"5#4%m%7%8#5(?4%#"#280(47H+32"#!(5#K",(4%5#
?%+%K(,1+32"#%#563%55(#%8#!%7%482+"4#04%3(+3%27(#%#!2534282+"&'(#%8#4%,"&'(#"#68"#
!2K%452!"!%#!%#9460(5B#%#569%4%8#M6%Y
`A'?.0:,.;./7$%&'<&?#'0#,',#?6C.?7'37/3&'76;#/37/?&H0#'7'.;<&,3O/:.7'<#,:#I.?7'?&0'
+78&,#0'96#'<,&;&+#;'7'I#/#+&8D/:.7@'967/3&'?.;./6./?&H0#'7'.;<&,3O/:.7'<#,:#I.?7'?&0'
2. Metas e valores
Causa Comum
38
+78&,#0'96#'<,&;&+#;'&'06:#00&@'<&,96#';6?7/$70'#;'7;I&0'&0':&/Z6/3&0'?#'+78&,#0'3D;'
#>#.3&0',#:P<,&:&0'/&0'+78&,#0'&<&03&0c'i`"2(##3'78-B#/@@|Y]A)jk#+#;&0'>&:7,'/&'
>&,378#:.;#/3&'?#'
+78&,#0'./3,P/0#:&0@'
,#873.+7;#/3#'7&0'
+78&,#0'#G3,P/0#:&0'
U8#5%96+!(#,69"4B#%57%5#4%56,7"!(5#569%4%8#M6%#0(!%#5%4#3(+74"04(!63%+7%#7%+7"4#8(72K"4#
3(80(47"8%+7(5#M6%#7%+D"8#(#%<%27(#!%#"I6!"4#"#74"7"4#!%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(#
65"+!(Q5%#%574"7G92"5#M6%#718#(#%<%27(#!%#"72K"4#K",(4%5#WM6%#+'(#"I6!"8X-#T55(#0(4M6%B#"(#5%#"72K"4#
%55%5#K",(4%5#WM6%#+'(#"I6!"8XB#(5#K",(4%5#WM6%#"I6!"8XB#(0(57(5B#iM6%#04%325"42"8#"0"4%3%4#0"4"#
3(+5727624#"#?"5%#!%#8(72K"&'(#52571823"#0"4"#74"7"4#!%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(j#
5%4'(#5604282!(5-#q8#%V%80,(#K"2#"I6!"4#"#2,6574"4#%57%#0(+7(#280(47"+7%-#.,96+5#0"472320"+7%5#
!%#3"80"+D"5#"8?2%+7"25#0(!%8#?653"4#%+3(4"I"4#"#2+57","&'(#!%#3G,6,"5#<(7(K(,7"23"5#3(8(#68#
5J8?(,(#!%#57"765#!%#",7"#K252?2,2!"!%#%#",7"8%+7%#!%5%IPK%,-#q8"#3(804%%+5'(#!%#5257%8"5#!%#
K",(4%5#,%K"42"#"(#4%3(+D%328%+7(#!%#M6%B#%+M6"+7(#%57%5#"0%,(5#0(!%8#4%04%5%+7"4#68"#8"+%24"#
%*32%+7%#!%#8(72K"4#"5#0%55("5#"#5%#%+9"I"4%8#3(8#"M6%,%#3(80(47"8%+7(#%8#0"47236,"4#i+(#3"5(B#
"#2+57","4#3G,6,"5#<(7(K(,7"23"5jB#7"25#"0%,(5#0(!%8#7"8?G8#342"4#!"+(5#3(,"7%4"25-#.0%,(5#"#04%57J92(#
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!%#5%+728%+7(#3(86+27P42(j#M6%#!%K%8#5%4#<(47",%32!"5#0"4"#M6%#5%#!1#(#564928%+7(#!"#04%(360"&'(#
52571823"#5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(#i>4(807(+#•#r"55%4B#/@@|j-A@#.4968%+7(5#
"+P,(9(5#0(!%8#5%4#3(+57276J!(5B#+(#+JK%,#+"32(+",B#5(?4%#(5#%<%27(5#!(#"0%,(#h#3(80%7272K2!"!%#%#
04%57J92(#+"32(+",B#3(8(#68#2+3%+72K(#0"4"#M6%#5%#"!(7%#0(,J723"5#"8?2%+7"25#f#0(4#%V%80,(B#8"2(4#
2+K%5728%+7(#+"#2+!F5742"#!%#4%+(KPK%25cP#"#+%3%552!"!%#!%#5%#2+3(40(4"4#%57"#3(804%%+5'(#!"#+"764%="#!2+H823"#!"#%5746764"#
W6+2K%45",X#!(5#K",(4%5B#%#56"5#280,23"&L%5#+(#3(80(47"8%+7(#!"5#0%55("5B#!%+74(#!"#
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5'(#<4%M6%+7%8%+7%#+%9,29%+32"!(5#%8#8(!%,(5#8"25#5280,%5#!%#K",(4%5#f#3(8(#"M6%,%5#
280,"+7"!(5#0(4#",96+5#%574"7%9257"5#!%#3"80"+D"5#M6%#"!K(9"8#0%,"#5%98%+7"&'(#!(#
0F?,23(#!%#"3(4!(#3(8#!%7%482+"!(5#K",(4%5B#5%962!"#!%#<(3(#%574%27(#M6"+!(#5%#"04%5%+7"#
68"#8%+5"9%8B#!%#8(!(#M6%#%,"#7%+D"#"0%,(#"#%57%5#K",(4%5#%50%3J*3(5.#8"2(4#0"47%#!(5#2+!2KJ!6(5#f#7",K%=#7(!(5#f#718#0"4"#52#M6%#7"+7(#K",(4%5#2+74J+5%3(5#
M6"+7(#%V74J+5%3(5#5'(#280(47"+7%5B#8"5#"#280(47H+32"#M6%#68#2+!2KJ!6(#"74%,"#"#0"47236,"4%5#
K",(4%5#K"2#K"42"4#%8#<6+&'(#7"+7(#!%#<"7(4%5#!%#,(+9(#04"=(#i0(4#%V%80,(B#56"#342"&'(B#
%!63"&'(B#K",(4%5#!%<%+!2!(5#0(4#5%65#,&8#H;&?#80'i*964"5Q8(!%,(jB#(6#56"#%V0(52&'(#"#
+(48"5#5(32"25#+"#8J!2"j#M6"+7(#!%#<"7(4%5#!%#3647(#04"=(#i0(4#%V%80,(B#(5#K",(4%5#M6%#5'(#
74"=2!(5#0"4"#(#0428%24(#0,"+(#0(4#3(+7"#!"#0"47236,"42!"!%#!%#68"#5276"&'(#(6#2+7%4"&'(#
5(32",j-#.0"4%+7%8%+7%B#0"4"#5%#!%7%482+"4#"#04%(360"&'(#5(?4%#04(?,%8"5#8"2(4%5Q!(Q
M6%Q52Q8%58(B#(#M6%#280(47"#+'(#G#M6%#(#2+!2KJ!6(#"!(7%#K",(4%5#%V74J+5%3(5#<#,'0#B#8"5#
528#"#280(47H+32"#,#873.+7'M6%#%,%#(6#%,"#"74%,"#"#K",(4%5#%V74J+5%3(5B#"(#2+KG5#!%#"#K",(4%5#
2+74J+5%3(5-#k"#8%58"#,2+D"#!%#4"32(3J+2(B#"(#4%50(+!%4#"(5#04(?,%8"5#"04%5%+7"!(5#0(4#
K",(4%5#%V74J+5%3(5B#"M6%,%5#04%(360"!(5#3(8#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(#+'(#
!%K%8#*3"4#04(364"+!(#%V0649"4#7"25#K",(4%5#i257(#5%42"B#!%#M6",M6%4#<(48"B#"?5(,67"8%+7%#
280(55JK%,B#7"+7(#M6"+7(#5%42"#%V0649"4#K",(4%5#2+74J+5%3(5j-#E%,(#3(+74P42(B#(#2+7%4%55%#!%K%#
5%4#<(3"!(#%8#3(8(#<(47",%3%4#K",(4%5#2+74J+5%3(5#4%,"72K"8%+7%#"#K",(4%5#%V74J+5%3(5-#E(!%Q
5%#3(+5%9624#257(#7"+7(#<(47",%3%+!(#K",(4%5#2+74J+5%3(5#M6"+7(#!282+62+!(#"#280(47H+32"#
3(+3%!2!"#"#K",(4%5#%V74J+5%3(5-#E%,(#<"7(#!%#M6%#<(47",%3%4#K",(4%5#2+74J+5%3(5#7%8#7"8?G8#(#
%<%27(#!%#!282+624#"#280(47H+32"#!"!"#"(5#K",(4%5#(0(57(5B#%V74J+5%3(5B#(3(44%#68#W!2K2!%+!(#
2. Metas e valores
Causa Comum
39
!60,(X#"55(32"!(#"#255(-#:6#5%I"B#%+3(4"I"4#K",(4%5#2+74J+5%3(5#37/3&'<(47",%3%#%57%5#K",(4%5#
"55(32"!(5#h#8"2(4#04%(360"&'(#5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(#967/3&'270#%/+'
(5#K",(4%5#%V74J+5%3(5B#3(+D%32!(5#0(4#82+"4#7",#04%(360"&'(-
2.5 Que fatores servem para fortalecer valores?
Y'<,&:#00&'?#'73.+7,'
?#3#,;./7?&0'+78&,#0'
37;IJ;'>6/:.&/7'<7,7'
>&,378#:#,'#03#0'+78&,#0
>(8(#!253672!(#+"#5%&'(#"+7%42(4B#G#5"?2!(#M6%#4%3(80%+5"4#K",(4%5#"55(32"!(5#3(8#
68#3(80(47"8%+7(#%50%3J*3(#"68%+7"#"#8(72K"&'(#0"4"#68"#0%55("#5%#%+9"I"4#+%57%#
3(80(47"8%+7(B#"(#8%+(5#+(#3647(#04"=(-#`"5#G#280(47"+7%#3(+52!%4"4#+'(#"0%+"5#"M6%,%5#
<"7(4%5#M6%#,%K"8#h#"72K"&'(#!%#0"47236,"4%5#K",(4%5B#8"5#7"8?G8#"M6%,%5#M6%#3(+742?6%8#
0"4"#"#<(4&"#4%,"72K"#!%#!%7%482+"!(5#K",(4%5#+"#5(32%!"!%#f#257(#GB#(#M6'(#<"32,8%+7%#%57%5#
K",(4%5#5'(#"72K"!(5-#U57"5#!6"5#3(+52!%4"&L%5#5'(#4%,"32(+"!"5Y#"0"4%+7%8%+7%#(#04(3%55(#
!%#5%#"72K"4#!%7%482+"!(5#K",(4%5#7"8?G8#<6+32(+"#0"4"#<(47",%3%4#7"25#K",(4%5#+"5#8%+7%5#
!"5#0%55("5B#%#+"#36,764"#%8#9%4",#f#7(4+"+!(Q(5#8"25#"3%55JK%25B#!%#8(!(#M6%#5%#7(4+"8#
8"25#<"32,8%+7%#"72KPK%25-#U57"#3(804%%+5'(#<"=#%8%4924#280(47"+7%5#M6%57L%5#04P723"5#%#
G723"5#5(?4%#K",(4%5#36,764"25#%#(#280"37(#!(5#<"7(4%5#M6%#3(+742?6%8#0"4"#!"4#<(48"#"#%,%5UV257%8#8627(5#<"7(4%5#M6%#5%4K%8#0"4"#<(47",%3%4#!%7%482+"!(5#K",(4%5#36,764",8%+7%-#
E(47"+7(B#"5#0%55("5#718#7%+!1+32"#"#2+7%4+",2="4#%#!"4#8"25#280(47H+32"#"(5#K",(4%5#
!%#0%55("5#h#56"#K(,7"#f#"M6%,%5#%V04%55"!(5#0(4#5%65#0"25B#04(<%55(4%5B#3(,%9"5B#,&8#H
;&?#80'36,764"25B#"(#8"4M6%72+9#3(8%432",#"(#M6",#%,"5#<(4"8#%V0(57"5B#%#h#8J!2"#M6%#
%,"5#3(+5(8%8#iC"+%4I%%#%#b2778"4B#/@@^t#g,(642B#A|||t#n(,?%49##3'78-B#/@@)t#r"55%4#
#3'78-B#/@@Zt#$D%,7(+##3'78-B#/@@@j-#E"4%3%#04(KPK%,#7"8?G8B#G#3,"4(B#M6%#3(86+23"&L%5#
%#3"80"+D"5#!"#5(32%!"!%#32K2,#3(+742?6%8#296",8%+7%#0"4"#<(47",%3%4#",96+5#K",(4%5#%#
56042824#(674(5-#_6!(#255(#G#!%#5%#%50%4"4Y#K",(4%5#5'(#34%+&"5#5(?4%#(#M6%#G#280(47"+7%#+"#
K2!"B#%B#3(8(#(674"5#34%+&"5B#%,%5#5'(#"04%+!2!(5E(47"+7(B#0(4#%V%80,(B#%576!(5#8(574"8#68"#3(44%,"&'(#M6%#5%#4%0%7%B#"74"KG5#!%#!2<%4%+7%5#
9460(5#!%#2!"!%B#%#%8#!2<%4%+7%5#36,764"5B#%+74%#"#%V0(52&'(#h#7%,%K25'(#3(8%432",#%#"#
280(47H+32"#M6%#"5#0%55("5#!'(#"#K",(4%5#%V74J+5%3(5#iC62I2=%+#%#N",s%+?649B#/@@)t#n((!B#
/@@]t#r"55%4##3'78-B#/@@Zt#:Xn62+#%#$D468B#A||]t#$D468##3'78-B#A||^jB#%#%V257%#%K2!1+32"#
!%#M6%#(#"68%+7(#!%#%V0(52&'(#h#7%,%K25'(#3(8%432",#3"65"#%57%#"68%+7(#!%#K",(4%5#
8"7%42",257"5#in4%%+?%49#%#C4"+!B#A||)t#$D468##3'78-B#/@@[j-AA
T57(#7",K%=#<(55%#04%K25JK%,#f#",96+5#06?,2327P42(5#5'(#!%53(+3%47"+7%8%+7%#<4"+3(5#5(?4%#(#
0"0%,#M6%#%,%5#"34%!27"8#7%4#+(#%+9"I"8%+7(#%#+"#86!"+&"#!%#K",(4%5#36,764"25-#E(4#%V%80,(B#
n6p#`640DpB#"76",8%+7%#!24%7(4#!%#0,"+%I"8%+7(#9,(?",#0"4"#"#4%!%#!%#3(86+23"&'(#%#
8"4M6%72+9#vo_B#%534%K%#!"#2+!F5742"#!%#04(0"9"+!"#%#8"4M6%72+9Y
`Y'<87g1,&6/?'?#';7,:70'<7,7'&';#,:7?&'J@'?#'>73&@'7'+.?7)'j7/3#,'7'07V?#'?&';#,:7?&'J'
7/"&3"%'="&*7#37%"#A&H'7&/'%*"0$&3'/&67'&,*"%&/"1(&1/)$%3"23'&'/&2$(("(&!10"(&)"%"&,*"%&
;7.0',&I603&)'!)))*']6I8.:.3=,.&0'96#'#;I7,:7;'/#037'Z&,/7?7'?#+#;'0#'+#,':&;&'3#/37/?&'
;7/.<687,'7':6836,7b'0#/?&'#/1#/2#.,&0'0&:.7.0@'#'/%&'1#03&,#0'?#';7,:70b';7/.<687/?&'
>&,$70':6836,7.0@'/%&'.;<,#00B#0'0&I,#';7,:70c'i/@@[Y#Aj-
2. Metas e valores
Causa Comum
40
.#%!63"&'(#!%#68"#0%55("#7"8?G8#7%8#68#280"37(#280(47"+7%#%8#5%65#K",(4%5Y#
"0"4%+7%8%+7%#%576!"4#b24%27(#"68%+7"#"#042(42!"!%#M6%#(5#%576!"+7%5#"742?6%8#"(5#K",(4%5#
!"#"0"41+32"B#%#!282+62#"#280(47H+32"#M6%#%,%5#!'(#"#K",(4%5#!%#5%4K2&(5#3(86+27P42(5#
i$D%,!(+#%#r4%29%4B#/@@ZjQ78&,#0':6836,7.0'
0%&';&8?7?&0'
,#8#+7/3#;#/3#'
:&;&'6;',#06837?&'
?#'?#:.0B#0'
:&8#3.+70'0&I,#'
:&;&'7'0&:.#?7?#'J'
&,17/.C7?7
$29+2*3"72K"8%+7%B#"5#%V0%421+32"5#!"5#0%55("5#!%#0(,J723"5#0F?,23"5#%#2+572762&L%5#7"8?G8#
"<%7"8#56"#3(804%%+5'(#!(#M6%#G#W+(48",XB#%#0(!%8#0(47"+7(#3(+!6=24#"(#<(47",%328%+7(#!%#
!%7%482+"!(5#K",(4%5#%8#8%2(#"#68"#36,764"-#E(4#%V%80,(B#32!"!'(5#!%#0"J5%5#M6%#"!(7"4"8#
5257%8"5#%3(+y823(5#8"25#3(80%7272K(5#7%+!%8#"#"742?624#8"25#280(47H+32"#%8#K",(4%5#
%V74J+5%3(5#i$3Du"47=B#/@@]t#r"55%4##3'78-B#/@@]j-#>,"4"8%+7%#7"25#3(44%,"&L%5#+'(#4%K%,"8#
"#+"764%="#!(5#8%3"+258(5#3"65"25#56?I"3%+7%5B#8"5#3(8(#5%4P#K257(#+"#$%&'(#Z-[B#%V257%#
%K2!1+32"#!%#M6%#0(,J723"5#0F?,23"5#%<%72K"8%+7%#3(+742?6%8#0"4"#8(,!"4#K",(4%5#!%#32!"!'(5E(47"+7(B#"0"4%+7%8%+7%B#K",(4%5#36,764"25#5'(#<(48"!(5#%8#94"+!%#0"47%#3(8(#68#4%56,7"!(#
!%#!%325L%5#3(,%72K"5#5(?4%#3(8(#"#5(32%!"!%#G#(49"+2="!"-#.328"#!%#76!(#%,%5#0(!%8#
%V%43%4#2+m61+32"#04(<6+!"#5(?4%#+(55"5#4%50(57"5#"#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(B#
<4%Ma%+7%8%+7%#5%8#"7%+&'(#3(+532%+7%-#.#280,23"&'(#!255(#G#M6%#+%9;32(5B#"91+32"5#
0F?,23"5B#9(K%4+(#%B#3,"4(B#(49"+2="&L%5#!"#5(32%!"!%#32K2,B#!%K%8#"556824#4%50(+5"?2,2!"!%#
+'(#"0%+"5#0%,(5#W280"37(5#8"7%42"25X#!24%7(5#!%#56"5#"72K2!"!%5#i(#M6%#%,"5#3(+M6257"8#W+"#
4%",XjB#8"5#7"8?G8#(5#280"37(5#M6%#%,"5#718#+(5#K",(4%5#36,764"25#!(82+"+7%5`"5#8627"5#K%=%5#(#!%?"7%#0F?,23(#G#+%9,29%+7%#"(#%V"82+"4#"#./#+.3=+#8'280(47H+32"#!%57%5#
<"7(4%5#+"#<(48"&'(#!(5#K",(4%5#36,764"25#%B#0(47"+7(B#3(8(#+;5#3D%9"8(5#"#K%4#%#"#4%50(+!%4#
"#",96+5#!(5#!%5"*(5#8"25#<(47%5#3(8#(5#M6"25#+(5#!%0"4"8(5-#k'(#%V257%#68"#3(25"#7",#M6",#
68"#0(,J723"#!%#WK",(4#+%674(XB#0(4#%V%80,(B#%#"2+!"#"5528#(#!%?"7%#0F?,23(#5(?4%#0(,J723"#
7%+!%#"#<(3"4#8627(#8"25#+"5#3(+5%Ma1+32"5#8"7%42"25#28%!2"7"5#!%,"#!(#M6%#%8#5%6#280"37(#
2+%K27PK%,#5(?4%#K",(4%5#36,764"25-#>,"4"8%+7%B#257(#74"=#"#0(552?2,2!"!%#!%#M6%#9460(5#!%#
2+7%4%55%#0"47236,"4%5#0(55"8#f#5%I"#!%,2?%4"!"#(6#2+"!K%472!"8%+7%#f#%V%43%4#2+m61+32"#
5(?4%#K",(4%5#36,764"25#!%#8"+%24"#M6%#524K"8#0"4"#04(8(K%4#56"#"9%+!"#0"47236,"4B#"(#
8%58(#7%80(#%8#M6%#%K27"8#"#0%43%0&'(#34J723"#!(#0F?,23(T57(#74"=#!6"5#M6%57L%5#34632"25#0"4"#"5#M6"25#%57%#4%,"7;42(#4%7(4+"4PY#0428%24(B#M6"25#
04(3%55(5#0(!%8#"55%964"4#M6%B#7"+7(#"#<(48"#0%,"#M6",#!%7%482+"!(5#K",(4%5#0"55"8#"#
!(82+"4B#M6"+7(#"#3(804%%+5'(#!(5#5%65#280"37(5#5(32"25B#%V2I"8#%53467J+2(#%#!%?"7%#0F?,23(#
"!%M6"!(S#$%96+!(B#M6",#(#0"0%,#M6%#(49"+2="&L%5#!"#5(32%!"!%#32K2,#!%K%8#7%4#0"4"#
!%<%+!%4#"?%47"#%#74"+50"4%+7%8%+7%#K",(4%5#M6%B#!%#"3(4!(#3(8#"5#%K2!1+32"5B#%5746764"4'(#(#
560(47%#0F?,23(#0"4"#"5#86!"+&"5#M6%#%,"5#3(+52!%4"8#280(47"+7%5S
2.6 As pessoas são inerentemente egoístas?
k%57"#3(+I6+764"B#G#280(47"+7%#+(5#0%496+7"48(5#5%#",96+5#K",(4%5#5'(#+%3%55P42"#%#
244%K(9"K%,8%+7%#!(82+"+7%5-#O#<4%Ma%+7%8%+7%#"4968%+7"!(#M6%#"5#0%55("5#K'(#5%804%#%#
2+%K27"K%,8%+7%#042K2,%92"4#5%65#2+7%4%55%5#04;042(5#!%#3647(#04"=(#%8#4%,"&'(#"(5#!(5#(674(5B#
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2. Metas e valores
Causa Comum
41
b%#"3(4!(#3(8#%57"#0%450%372K"B#D68"+(5#718#68"#7%+!1+32"#?2(,;923"#2+"7"#!24292!"#"(#
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2. Metas e valores
Causa Comum
42
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2. Metas e valores
Causa Comum
43
3(804%%+5'(#!(5#5257%8"5#!%#K",(4%5B#3(8(#%,"?(4"!(#"+7%42(48%+7%#+%57"#5%&'(-#$%962+!(#
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2+"!K%472!"8%+7%#(6#"0;5#!%?"7%#0F?,23(S
2. Metas e valores
Causa Comum
44
Sumário, Seção 2
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%#5'(#5604282!(5#0(4#(674(5#K",(4%5-#E(47"+7(#2+!2KJ!6(5#%#36,764"5#M6%#"742?6%8#8"2(4#
280(47H+32"#0"4"#K",(4%5#!%#"67(Q4%<(4&(#%#!%#3(+5%4K"&'(#i0"47236,"48%+7%#0(!%4#%#
5%964"+&"j#5%#8(574"8#8%+(5#04%(360"!(5#5(?4%#3(+m27(5#9,(?"25#%#(#"?65(#!%#!24%27(5#
D68"+(5B#718#8"25#04%3(+3%27(#3(+74"#<(4"57%24(5#f#5%I"#0(4#"50%37(5#!%#4"&"B#4%,292'(#
(6#91+%4(#f#%#!'(#8%+(5#"0(2(#h#28294"&'(-#U,%5#7"8?G8#5'(#8%+(5#04%(360"!(5#
%8#4%,"&'(#"#!"+(5#"8?2%+7"25B#718#8%+(5#7%+!1+32"#"#5%#3(80(47"4#!%#8"+%24"5#
"8?2%+7",8%+7%#3(44%7"5#%#718#8%+(5#04(0%+5'(#"#5%#%+9"I"4#0(,2723"8%+7%-#:5#%<%27(5#
4%K%45(5#5'(#"55(32"!(5#3(8#2+!2KJ!6(5#%#36,764"5#M6%#"742?6%8#8"2(4#280(47H+32"#h#
"67(Q74"+53%+!1+32"#%#"?%4764"#"#K",(4%5#74"+5<(48"!(4%5#f#%50%32",8%+7%#6+2K%45",258(#
%#5%+5(#!%#!24%&'(#04;042($282,"48%+7%B#8%7"5#%V74J+5%3"5#%#!(#5%4#<J523(#i%50%32",8%+7%#563%55(#*+"+3%24(j#5'(#
"55(32"!"5#3(8#8"2(4#2+!2<%4%+&"#"#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(B#%+M6"+7(#8%7"5#
2+74J+5%3"5#%#"67(Q74"+53%+!%+7%5#i%50%32",8%+7%#5%+728%+7(#3(86+27P42(j#5'(#4%0%72!"8%+7%#
3(44%,"32(+"!"5#3(8#8"2(4#04%(360"&'(#5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(B#%#
8"2(4%5#2+32!1+32"5#!%#3(80(47"8%+7(#3(44%50(+!%+7%q8#3(+I6+7(#!%#<"7(4%5#0(!%#5%4K24#0"4"#"72K"4#0"47236,"4%5#K",(4%5B#%#255(#0(!%#7%4#68#
%<%27(#28%!2"7(#+(#3(80(47"8%+7(#!"5#0%55("5-#E"4%3%#M6%#7",#"72K"&'(#7"8?G8#5%4K%#
0"4"#<(47",%3%4#%57%5#K",(4%5#f#7(4+"+!(#8"25#<P32,#56"#"72K"&'(#56?5%Ma%+7%-#`627(5#
<"7(4%5#3(+742?6%8#0"4"#"72K"4#K",(4%5#%50%3J*3(5#f#%B#0(47"+7(B#0"4"#<(47",%3%4#%57%5#
K",(4%5#36,764",8%+7%-#U57%5#<"7(4%5#2+3,6%8#(5#K",(4%5#74"+58272!(5#0%,"#8J!2"B#(5#
K",(4%5#M6%#5'(#%,232"!(5#M6"+!(#"5#0%55("5#5%#%+9"I"8#3(8#!%7%482+"!"5#2+572762&L%5#
%#K2K%+32"8#(5#%<%27(5#!%#0(,J723"5#%50%3J*3"5B#%V0(52&'(#"(#8"4M6%72+9#3(8%432",B#
%B#8627(#04(K"K%,8%+7%B#"(#8"7%42",#!%#3"80"+D"5#%#3(86+23"&'(#M6%#"5#04;042"5#
(49"+2="&L%5#!"#5(32%!"!%#32K2,#04(!6=%8.#280,23"&'(#!255(#G#M6%#"#04P723"#!%#+%9;32(5B#"#0(,J723"#9(K%4+"8%+7",B#%#"5#3(86+23"&L%5#
2. Metas e valores
Causa Comum
45
%#3"80"+D"5#!"#5(32%!"!%#32K2,#!%K%8#"556824#"#4%50(+5"?2,2!"!%#+'(#"0%+"5#0%,(5#5%65#
W280"37(5#8"7%42"25X#i(#M6%#%,%5#",3"+&"8#W+"#4%",XjB#8"5#7"8?G8#0%,(5#%<%27(5#M6%#%,%5#718#
+(5#K",(4%5#36,764"25#!(82+"+7%5-#T55(#5;#0(!%#5%4#3(+M6257"!(#4%50(+5"K%,8%+7%#M6"+!(#
5%#9"4"+7%#M6%#(#!%?"7%#0F?,23(#G#2+5024"!(#0%,"#3(804%%+5'(#!(5#K",(4%5#36,764"25B#3(8(#
K",(4%5#%50%3J*3(5#0"55"8#"#!(82+"4B#%#(5#280"37(5#5(32"25#!%57%5#K",(4%5-
2. Metas e valores
Causa Comum
46
3. QUADROS
E ENQUADRAMENTOS MENTAIS
>(8(#K257(#+"#5%&'(#"+7%42(4B#(5#K",(4%5#718#68"#2+m61+32"#04(<6+!"#+"5#8(72K"&L%5#
!"5#0%55("5#0"4"#M6%#%,"5#5%#%+K(,K"8#3(8#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q#8%58(-#.2+!"#
"5528B#(5#K",(4%5#0"4%3%8#<4%Ma%+7%8%+7%#"?574"7(5#%#!%53(+%37"!(5#!"5#+"44"72K"5#M6%#
<(48"8#"5#0%43%0&L%5#!(#86+!(#+(#!2"Q"Q!2"#!"5#0%55("5#%#!%#5%6#,69"4#+%,%-#O#"M62#
M6%#(5#M6"!4(5#8%+7"25#f#%5746764"5#8%+7"25#M6%#"72K"8#%#<(47",%3%8#0"47236,"4%5#K",(4%5#
36,764",8%+7%#f#5%#7(4+"8#34632",8%+7%#280(47"+7%5k"#5%&'(#/B#%57%#4%,"7;42(#!%,2+%(6#!6"5#3(44%+7%5#!%#74"?",D(#%80J423(#M6%#(<%4%3%8#
8(!%,(5#0"4"#!%534%K%4#"#K"42%!"!%#!%#8%7"5#!%#K2!"#%#!(5#K",(4%5#%+3(+74"!(5#"74"KG5#
!"5#36,764"5B#3(8(#%,%5#5%#"9460"8#%#3(8(#%55%5#9460(5#5%#4%,"32(+"8#%+74%#52-#U57%5#
8(!%,(5#4%04%5%+7"8#68#0"+(4"8"#!(#0(+7(#!%#K257"#!(#0523;,(9(#%#5(32;,(9(-#.#"7%+&'(#
G#"9(4"#!24292!"#0"4"#"#M6%57'(#!%#3(8(#!%7%482+"!(5#3(+I6+7(5#!%#K",(4%5#5'(#3(+!6=2!(5#
+"5#8%+7%5#!"5#0%55("5B#%#3(8(#%,%5#5'(#672,2="!(5#+"#3(86+23"&'(#%#+"#2+7%4"&'(#5(32",-#
:?K2"8%+7%#+'(#G#0(55JK%,#(,D"4#!%+74(#!"5#3"?%&"5#!"5#0%55("5#%#K1Q,(5-#`"5#%V257%#68"#
%+(48%#M6"+72!"!%#!%#74"?",D(#%8#321+32"#3(9+272K"B#0523(,(92"#3(9+272K"#%#,2+9aJ5723"#
3(9+272K"#M6%#4%K%,"#<(47%#%K2!1+32"#5(?4%#3(8(#"5#3(25"5#!%K%8#<6+32(+"4-
3.1 Introdução a quadros mentais
.0"4%+7%8%+7%#"#,2+96"9%8#D68"+"#%#(#0%+5"8%+7(#D68"+(#i(6#W3(9+2&'(Xj#5'(#
2+728"8%+7%#2+7%43(+%37"!(5-#.5#0","K4"5#M6%#65"8(5#718#529+2*3"!(5#0"4"#+;5#0(4M6%#
5'(#,29"!"5#7"+7(#h#+(55"#%V0%421+32"#!(#86+!(#M6"+7(#h#8"+%24"#0%,"#M6",#+;5#"#
3(+3%276",2="8(5-#k(55"#%V0%421+32"#%#3(+3%276",2="&'(#+'(#5'(#",%"7;42"5t#%,"5#5'(#
96"4!"!"5#%8#<(48"5#%5746764"!"5#+"#8%8;42"#!%#,(+9(#04"=(-#U57"5#<(48"5#%5746764"!"5#
5'(#3D"8"!"5#WM6"!4(5#8%+7"25X#f#68#3(+3%27(#M6%#G#8627(#%57"?%,%32!(#+"#321+32"#!%#
3(8067"&'(B#+"#0523(,(92"#3(9+272K"B#+"#,2+96J5723"#3(9+272K"#%#+"#"+P,25%#!(#!253645(#
3(9+272K(#iK%I"B#0(4#%V%80,(B#.+!(4B#A|^[t#C"45",(6#%#c",%B#A||)t#>2%+s2B#/@@]t#UK"+5B#
/@@|t#g2,,8(4%B#A|^/t#g2,,8(4%B#A|^[t#`2+5spB#A|]ZjU8?(4"#(#7%48(#WM6"!4(#8%+7",X#<"&"#3(8#M6%#%57"5#%5746764"5#0"4%&"8#%57P723"5#%#*V"5B#
%,"5#5'(#+"#K%4!"!%#!2+H823"5B#%#0(!%8#5%4#"76",2="!"5#%#74"+5<(48"!"5#0%,"#%V0%421+32"-#
E(4#%V%80,(B#3(+52!%4%#(#M6"!4(#8%+7",#,29"!(#h#0","K4"#%8#2+9,15#WD(8%X-#:#M6%#
M6%4%8(5#!2=%4#M6"+!(#65"8(5#%57"#0","K4"S#k'(#G#5;#68"#M6%57'(#!"#,29"&'(#%+74%#
68"#0","K4"#%#68"#3(25"#+(#86+!(#4%",-#Wc(8%X#%K(3"#68#3(+I6+7(#94"+!%#!%#2!G2"5B#
K",(4%5#%#5%+728%+7(5-#U57%#3(+I6+7(#!%#2!G2"5B#K",(4%5#%#5%+728%+7(5#G#68#WM6"!4(#
3(+3%276",X#f#",9(#M6%#"5#0%55("5#M6%#<","8#2+9,15#8"+718#%8#56"5#8%8;42"5#!%#,(+9(#
04"=(#%#M6%#G#280,"+7"!(#M6"+!(#65"8B#(6K%8#(6#,1%8#"#0","K4"-#:#M6%#%V"7"8%+7%#
WD(8%X#529+2*3"#%8#68"#!%7%482+"!"#5276"&'(#!%0%+!%#3,"4"8%+7%#!(#5%6#3(+7%V7(-#
3. Quadros e enquadramentos mentais
Causa Comum
47
k(7"4#M6%#%57%#M6"!4(#8%+7",#K"2#K"42"4#"74"KG5#!(5#5%7(4%5#7%80(4",#%#5(32",-#U+74%#(674"5#
3(25"5B#3(804%%+!%8(5#WD(8%X#%8#7%48(5#!%#68#720(#!%#04G!2(Y#68"#W3"5"X-#E"4"#",968"5#
0%55("5#(#M6"!4(#8%+7",#0"4"#WD(8%X#G#(#%57%4%;720(#!%#68"#4%52!1+32"#3%43"!"#0(4#68#
I"4!28B#0"4"#(674(5#68"#8"+5'(B#0"4"#(674(5#68"#3"5"#9%82+"!"#3(8#M62+7",B#%#"5528#0(4#
!2"+7%-#E"4"#3"!"#68"B#%V257%8#!2<%4%+7%5#280,23"&L%5B#"7276!%5#%#K",(4%5-#.328"#!%#76!(B#
M6"+!(#74"!6=2!(#0"4"#(674(5#2!2(8"5B#(#M6"!4(#8%+7",#7"8?G8#0(!%#K"42"4#+"5#36,764"5#
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9%4",8%+7%B#3(8(#W3"5"XB#8"5#5%#4%<%4%#"#68#04G!2(#!%#"0"47"8%+7(5B#68#M6"!4(#8%+7",#
3(+3%276",#7(7",8%+7%#!2<%4%+7%B#3(8#280,23"&L%5#%#5%+5"&L%5#!2<%4%+7%5-#_6!(#255(#G#
529+2*3"72K(#5%B#0(4#%V%80,(B#M6%4%8(5#<","4#5(?4%#+(55(#0,"+%7"#3(8(#+(55(#WD(8%X.,968"#3(25"#0"4%32!"#3(8#68#M6"!4(#8%+7",#!%K%#5%4#"32(+"!"#+%64",8%+7%#%8#",968#
,69"4#+(#3G4%?4(#i%,%5#+'(#0(!%8#5280,%58%+7%#*3"4#m676"+!(#+(#"4j-#`"5#+'(#0(!%8(5#
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",9(#M6%#G#68#M6"!4(#8%+7",-#.#321+32"#3(9+272K"B#"#0523(,(92"#%#"#,2+9aJ5723"#65"8#%K2!1+32"#
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0"4"#%+3(+74"4#"9460"8%+7(5#!%#0","K4"5#%57"725723"8%+7%#529+2*3"72K(5B#%#%<%72K"8%+7%#
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+(5#3(86+23"8(5#68#3(8#(#(674(t#+;5#+'(#7%8(5#M6%#8%+32(+PQ,(5#(6#%534%K1Q,(5B#"#
+'(#5%4#M6%#%,%5#5%#7(4+%8#3(+74(K%45(5U57%#720(#!%#<%+y8%+(#5%#4%0%7%#%8#7(!(5#(5#,69"4%5#+(#65(#!"#,2+96"9%8t#(#65(#!"#
,2+96"9%8#G#%+4"2="!(#%8#M6"!4(5#8%+7"25#!%#7(!(5#(5#720(5-#UV257%#%K2!1+32"#28%+5"#!%#7"25#
M6"!4(5#8%+7"25B#3(+*48"!(5#0(4#94"+!%#M6"+72!"!%#!%#!"!(5#!%#,2+9aJ5723"-
3. Quadros e enquadramentos mentais
Causa Comum
48
3.2 Quadros mentais e ação política
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0%450%372K"5#!2<%4%+7%5#+(#8%58(#3(+I6+7(#!%#<"7(5#(6#%K%+7(5#(?I%72K(5j#7%8#52!(#3,"4"#0(4#
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68#?"244(#!%#?"2V"#4%+!"#0(!%#5%4#!%53427(#3(8(#W!(%+72(X#i!(%+7%B#2+5",6?4%B#2+!250(57(B#
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3. Quadros e enquadramentos mentais
Causa Comum
49
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3. Quadros e enquadramentos mentais
Causa Comum
50
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M6"+7(#K%4?"25jB#M6%#%,27%5#i0(,J723(5B#8"5#7"8?G8#"#8J!2"j#<4%Ma%+7%8%+7%#2+m6%+32"8#%#
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3. Quadros e enquadramentos mentais
Causa Comum
51
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8%+7",8%+7%B#M6"+7(#5(?4%#"5#280,23"&L%5#!%#3(8(#%,%#G#%+M6"!4"!(#8%+7",8%+7%#0"4"#
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+JK%,#2+3(+532%+7%B#D"K%4P#,2827"&L%5#0"4"#(#563%55(#!%#7",#"?(4!"9%8-#$%962+!(#"!2"+7%B#
68"#(49"+2="&'(#M6%#?653"#7"+7(#3(+74"0(4#M6"+7(#04(8(K%4#(#M6"!4(#8%+7",#!"#3"49"#
742?67P42"#0(!%42"Y#i2j#65"4#56"5#3(86+23"&L%5#0"4"#4%Q%+M6"!4"4#8%+7",8%+7%#(#280(57(#
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3.3 Quadros mentais e metáforas conceituais
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3. Quadros e enquadramentos mentais
Causa Comum
52
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672,2="!"5#3(8#362!"!(-#`"0%"4#!%5!%#W"#<"8J,2"X#"7G#W"#+"&'(X#7%4P#%<%27(5#!2<%4%+7%5B#
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468(#"#68#"4968%+7(#0(!%#5%4K24#0"4"#0(,"42="4#"2+!"#8"25#0(+7(5#!%#!253;4!2"A família como um exemplo de um domínio-fonte
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04(0"9"+!"#0"4"#?653"4#*V"4#68"#8%7P<(4"#0"742"43",#W"#+"&'(#G#68"#<"8J,2"X#3(8(#
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(49"+2="&L%5#!"#5(32%!"!%#32K2,B#7%8#(#0(7%+32",#!%#"72K"4#%57%#M6"!4(#8%+7",-
3. Quadros e enquadramentos mentais
Causa Comum
53
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3.4 Quadros mentais, metáforas conceituais e valores
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0(4#M61#%,"5#?653"8#04(8(K%4#(5#K",(4%5#WM6%#"I6!"8XB#%#M6%#%57%5#M6"!4(5#8%+7"25#280,23"8O#280(47"+7%B#0(47"+7(B#!%5%+K(,K%4#68"#3(804%%+5'(#8"25#04(<6+!"#!%#3(8(#M6"!4(5#
8%+7"25B#8%7P<(4"5#3(+3%276"25#%#K",(4%5#5%#4%,"32(+"8#%+74%#52#%8#68#+JK%,#3(+3%276",>(8(#<(2#!253672!(B#M6"!4(5#8%+7"25#04(<6+!(5#280,23"8#68#68#3(+I6+7(#!%#K",(4%5-#U,%5#
%5746764"8#+(55"5#2!G2"5#%#3(+3%27(5Y#%,%5#8(,!"8#+(55(#0%+5"8%+7(B#%#2+m6%+32"8#+(55"5#
0%43%0&L%5#%#"&L%5-#R6"!4(5#8%+7"25#(<%4%3%8#68"#0%450%372K"#8"25#"?4"+9%+7%#!(#M6%#
(5#K",(4%5B#"(#8%58(#7%80(#%8#M6%#(5#2+3,6%8-#U+M6"+7(#K",(4%5#5649%8#%8#4%50(57"#h5#
M6%57L%5#W(#M6%#%6#"3D(#M6%#G#280(47"+7%SX#(6#W(#M6%#%6#"3D(#M6%#G#3%47(#(6#%44"!(SXB#M6"!4(5#
8%+7"25#2+367%8#K",(4%5#+"#M6%57'(#W3(8(#%6#3(804%%+!(#(#86+!(SX-#R6"!4(5#8%+7"25#%#
K",(4%5#5'(#0(47"+7(#2+728"8%+7%#4%,"32(+"!(5B#0(4M6%#68"#0%55("#%+7%+!%#(#86+!(#%8#0"47%#
"74"KG5#!"5#3(25"5#M6%#%,%#(6#%,"#3(+52!%4"8#280(47"+7%5-#>(8(#569%4%#(#04(<%55(4#_28#r"55%4B#
3. Quadros e enquadramentos mentais
Causa Comum
54
M6%#0"55(6#8627(5#"+(5#0%5M625"+!(#(5#K",(4%5#%#56"#2+m61+32"#+(#3(80(47"8%+7(Y#dR6",M6%4#
M6"!4(#8%+7",#M6%#72K%4#",968#"0%,(#0"4"#68"#0%55("B#%57"4P#04(K"K%,8%+7%#0(5232(+"!(#
%8#",968#0(+7(#+(#3243680,%V(#!%#K",(4%5#•K%I"#*964"5#A#%#/€#%#5%#3(+%37"4P#3(8#"M6%,"5#
8(72K"&L%5e#i_28#r"55%4B#:&;6/.:7$%&'<#00&78j-#U57"#0%450%372K"#G#3(44(?(4"!"#0(4#68#"80,(#
3"80(#!%#74"?",D(#M6%#!%8(+574"#"#280(47H+32"#!(5#K",(4%5#!%#68#2+!2KJ!6(#%8#4%,"&'(#"(5#
%<%27(5#!(5#%+M6"!4"8%+7(5#8%+7"25#iK%4#>D(+9#%#b463s8"+B#/@@]#0"4"#4%K25'(j`"5#(+!%#%+74"8#"5#8%7P<(4"5#3(+3%276"25S#w%8?4%8Q5%#!%#M6%#%V04%55L%5#8%7"<;423"5#+'(#
5'(#"0%+"5#m(4%2(5#0%456"52K(5-#U,"5#5'(#(0%4"&L%5#3(9+272K"5B#04(I%7"+!(#68#M6"!4(#8%+7",#
M6%#3(+D%3%8(5#?%8#i0(4#%V%80,(B#W<"8J,2"Xj#5(?4%#",9(#8"25#K"9(B#2+3%47(#(6#3(+7%57"!(B#
!%#M6%#M6%4%8(5#<","4#i0(4#%V%80,(B#"#+"&'(B#"#D68"+2!"!%#(6#7(!"5#"5#%50G32%5#K2K"5j-#O#
0(4#%57%#8(72K(#M6%#"5#8%7P<(4"5#5'(#<4%Ma%+7%8%+7%#,29"!"5#"#K",(4%5#%8#M6"!4(5#8%+7"25#
04(<6+!(5-#E(4#%V%80,(B#+(#3243680,%V(#!%#K",(4%5#i*964"#/jB#(5#K",(4%5#<&?#,'+'0#16,7/$7'
0(!%8#8627"5#K%=%5#5%4#%5746764"!(5#3(+3%276",8%+7%#f#%#3(86+23"!(5#f#0(4#8%7P<(4"5#!%#
96%44"#i0(4#%V%80,(B#W"#K2!"#G#68"#?"7",D"XB#W%V257%8#K%+3%!(4%5#%#0%4!%!(4%5XB#W"#0%55("#
!%K%#7%4#68"#%574"7G92"#0%55(",Xj-#N",(4%5#!%#6+2K%45",258(#%#?%+%K(,1+32"#0(!%8B#0(4#
%V%80,(B#5%4#%5746764"!(5#%#3(86+23"!(5#0%,(#8"0%"8%+7(#!%#68#M6"!4(#8%+7",#!%#<"8J,2"#
468(#"#68#!(8J+2(Q",K(#!%#M6%#7%8(5#2+7%4%55%#i0(4#%V%80,(B#WD68"+(5#5'(#68"#<"8J,2"#%#
!%K%8#%+3"4"4#"5#86!"+&"5#3,28P723"5#I6+7(5XB#W0%55("5#0(?4%5#%8#0"J5%5#0(?4%5#5'(#+(55(5#
248'(5#%#248'5Xj-#O#3,"4(#M6%#8627(#!255(#!%0%+!%#+(#M61#%V"7"8%+7%#%V257%#%8#68#M6"!4(#
8%+7",#W<"8J,2"XB#%#%8#M6",#0"47%#!%,%#68#3(86+23"!(4#%53(,D%#<(3"4>(8(#K257(#+"#$%&'(#/B#K",(4%5#7%+!%8#"#5%#"9460"4#!%#8"+%24"#3(+5257%+7%B#"74"KG5#!%#
!2K%45"5#36,764"5#!2<%4%+7%5-#.,96+5#!%55%5#"9460"8%+7(5#!%#K",(4%5#"9%8#%8#(0(52&'(#
%+74%#52#f#M6"+!(#68#3(+I6+7(#!%#K",(4%5#G#%V04%55"!(B#*3"#!2<J32,#%V04%55"4#(674(5-#
>(44%50(+!%+7%8%+7%B#68#WM6"!4(#8%+7",#04(<6+!(X#!%#563%55(#K"2#"0%,"4#"#68#3(+I6+7(#
!%#K",(4%5#3(%4%+7%B#5286,7"+%"8%+7%#W2+2?2+!(X#K",(4%5#(0(57(5-#:#!253645(#i257(#GB#(#65(#
!"#,2+96"9%8jB#0(,J723"5#%#2+572762&L%5#718#(#%<%27(#!%#"72K"4#%#<(47",%3%4#K",(4%5#%50%3J*3(5-#
U57%5B#0(47"+7(B#5%4K24'(#7"8?G8#0"4"#<(47",%3%4#K",(4%5#3(44%50(+!%+7%5B#%#"5528#4%!6=24#"#
280(47H+32"#"74%,"!"#"#K",(4%5#(0(57(5-
3.5 Alguns exemplos de quadros mentais profundos
l%7(8"+!(#"5#!253655L%5#!(5#K",(4%5#+"#$%&'(#/#%#.01+!23%#AB#%#(#%+7%+!28%+7(#!(5#M6"!4(5#
8%+7"25#!%5%+K(,K2!(#+%57"#5%&'(B#7415#%V%80,(5#!%#0"4%5#!%#M6"!4(5#8%+7"25#04(<6+!(5#
(0(57(5#5%4'(#"9(4"#"04%5%+7"!(5-#U,%5#4%04%5%+7"8#68"#%,"?(4"&'(#!(5#K",(4%5#04%K2"8%+7%#
!253672!(5B#%#4%m%7%8#68"#0%450%372K"#5(?4%#",968"5#!"5#<(48"5#0%,"5#M6"25#(5#K",(4%5#5'(#
"47236,"!(5#%#04(8(K2!(5#"74"KG5#!%#M6"!4(5#8%+7"25#04(<6+!(5#%50%3J*3(5-#b%57"#8"+%24"B#
0(!%8(5#3(8%&"4#"#8"0%"4#%57%5#K",(4%5#%8#!24%&'(#"#!%?"7%5#0F?,23(5#!"#K2!"#4%",R6"!4(5#8%+7"25#0(!%8#5%4#2!%+72*3"!(5#%8#!2<%4%+7%5#W+JK%25X-#E(4#%V%80,(B#b4p=%s#
i/@@[j#2!%+72*3"#",96+5#!(5#M6"!4(5#8%+7"25#M6%#!(82+"8#(#!%?"7%#7;I.#/378-#_%+7"72K"5#
3(80"4PK%25#%57'(#5%+!(#<%27"5#!%+74(#!"#%5<%4"#!%#!%5%+K(,K28%+7(#2+7%4+"32(+",#i.+!4%u#
3. Quadros e enquadramentos mentais
Causa Comum
55
b"4+7(+B#:&;6/.:7$%&'<#00&78j-#`"5#G#7"8?G8#280(47"+7%#%V0,(4"4#"5#8"+%24"5#0%,"5#M6"25#
%57%5#M6"!4(5#8%+7"25#W!%#5%7(4%5#%50%3J*3(5X#5'(#%+4"2="!(5#%8#"50%37(5#3(80"472,D"!(5#
!%#(674(5#M6"!4(5#8%+7"25#04(<6+!(5#W8"25#<6+!"8%+7"25X-#U57%5#M6"!4(5#8%+7"25#04(<6+!(5#
8"25#<6+!"8%+7"25#"I6!"4'(#"#74"+582724#(5#K",(4%5#M6%#5'(#!%#280(47H+32"#3(868#0"4"#5%#
%+3"4"4#68#"80,(#%50%374(#!%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(U57"#5%&'(#3(8%&"B#D%527"+7%8%+7%B#"#%V0,(4"4#(#M6%#",96+5#!%57%5#M6"!4(5#8%+7"25#
04(<6+!(5#3(86+5#0(!%42"8#5%4-#.5528B#(5#M6"!4(5#8%+7"25#"04%5%+7"!(5#"M62#5'(#
5280,%58%+7%#%V%80,(5#!(5#720(5#!%#M6"!4(5#8%+7"25#M6%#0(!%42"8#5%4#!%5%+K(,K2!(5#
"K"+&"+!(Q5%#%8#74"?",D(#0(57%42(4-#:#!%5%+K(,K28%+7(#!%57%5#%V%80,(5#<(2#%8?"5"!(#0(4#
2+7%+5"#3(+56,7"#!%#!(25#%V0%475#%8#"+P,25%#!%#M6"!4(5#8%+7"25#%#%8#,2+9aJ5723"#3(9+272K"#
iv(%#C4%u%4B#!24%7(4#!%#74"?",D(5#!%#0(,J723"5#3(9+272K"5#+(5#Uq.B#%#E"6,#>D2,7(+B#04(<%55(4#
!%#,2+9aJ5723"#+"#q+2K%452!"!%#!%#w"+3"57%4#+(#l%2+(#q+2!(jB#%#68#%V0%47#%8#K",(4%5#%#
3(80(47"8%+7(#i_28#r"55%4B#04(<%55(4#!%#0523(,(92"B#r+(u#>(,,%9%B#T,,2+(25jKG.03#'6;'783&'1,76'?#'06IZ#3.+.?7?#'/7'7I&,?71#;'607?7'/&'?#0#/+&8+.;#/3&'?#03#0'#G#;<8&0@'#'&'
3,7I782&'>636,&'?#+#'8#+7,'#037'7/=8.0#'?#'967?,&0';#/37.0'#;'?.,#$%&'7'6;7'I70#';7.0'#;<P,.:7)'
K03#0'#G#;<8&0'0%&'./3,&?6C.?&0'<7,7'96#'0#'?#;&/03,#'7'<&00.I.8.?7?#'?&'?#0#/+&8+.;#/3&'?#'6;'
:&/Z6/3&'?#'967?,&0';#/37.0)'N7'7<8.:7$%&'<,=3.:7@'/&'#/37/3&@';7.0'3,7I782&'0#,.7'/#:#00=,.&'<7,7'
67'&('&0'('2!$#!"&'&('&%',2'&67"0%$(&/'23"1(Q*E"!'&i65"+!(#",968"5#!"5#"?(4!"9%+5#%80J423"5#
!%57"3"!"5#+(#.01+!23%#)j-#`"5#0"4"#+(55(5#04(0;527(5#"76"25#f#!%8(+574"4#"#280(47H+32"#!(5#
M6"!4(5#8%+7"25#0"4"#<(47",%3%4#K",(4%5#36,764"25#%50%3J*3(5#f#(5#%V%80,(5#5'(#"!%M6"!(5UV257%8#5(?4%0(52&L%5#2+%K27PK%25#%+74%#%57%5#M6"!4(5#8%+7"25-#E(4#%V%80,(B#(#M6"!4(#
8%+7",#!%#2+7%4%55%#04;042(#G#4%<(4&"!(#0%,(#M6"!4(#8%+7",#!%#9(K%4+"+&"#!"#%,27%B#M6%#+%9"#
(#",3"+3%#!"#"&'(#3(,%72K"#0"4"#74"7"4#!%#04(?,%8"5#0(,J723(5-#`"25#"2+!"B#%V257%#7"8?G8#
68"#5(?4%0(52&'(#3,"4"#+(#"0(2(#!250%+5"!(#0"4"#3"!"#68#!%55%5#M6"!4(5#8%+7"25B#0%,"#
%V0,(4"&'(#%80J423"#!%#8%7"5#!%#K2!"#%#K",(4%5.(#!2536724#3"!"#M6"!4(#8%+7",B#"#,2+96"9%8#"0,23"!"#!%#J7%+5#!%#0%5M625"#%50%3J*3(5#i65"!(5#
%8#%576!(5#!"#0523(,(92"#5(32",#!253672!(5#+"#$%&'(#/#%#+(#.01+!23%#Aj#G#2+3,6J!"#%8#27P,23(-#
.#8%7"#!%#K2!"#%50%3J*3"#(6#K",(4#!(#M6",#(#J7%8#!%#0%5M625"#G#3(,%7"!(#5%96%#%+7'(#%8#
0"41+7%5%5-#U57%5#J7%+5#!%#0%5M625"#5%4'(#%+3(+74"!(5#+"5#7"?%,"5#.A-A#f#.A-/B#+(#.01+!23%#A-
3.5.1 Quadros mentais de ‘interesse próprio’ e ‘interesse comum’
.5#"04%5%+7"&L%5#"?"2V(#2+74(!6=%8#(5#M6"!4(5#8%+7"25#!%#W2+7%4%55%#04;042(X#%#W2+7%4%55%#
3(868X-#:#M6"!4(#8%+7",#!%#2+7%4%55%#04;042(#7%8#52!(#!(82+"+7%#+"#5(32%!"!%#(32!%+7",B#
"(#8%+(5#+(5#F,728(5#)@#(6#Z@#"+(5-#`"5B#G#3,"4(B#"5#0%55("5#7"8?G8#718#68#M6"!4(#
8%+7",#!%#2+7%4%55%#3(868B#8"5#M6%#G#<4%Ma%+7%8%+7%#5604282!(#0(4#3(+7"#!"#8"+%24"#0%,"#
M6",#(#M6"!4(#8%+7",#!%#2+7%4%55%#04;042(#G#04(8(K2!(#f#0(4#%V%80,(B#%!63"32(+",8%+7%B#
+(#!253645(#0(,J723(B#%#0%,(#8(!(#3(8(#+(55"5#2+572762&L%5#5(32"25#(0%4"8-#`%58(#"5528B#
%57%#M6"!4(#8%+7",#G#"2+!"#8627(#%K2!%+7%#+(#!%?"7%#0F?,23(#%#5657%+7"#"#"3%27"&'(#9%4",#!%#
2+F8%4"5#+(48"5#5(32"25-
3. Quadros e enquadramentos mentais
Causa Comum
56
Quadro mental de interesse pessoal
.5#0%55("5#?653"8B#2+%K27PK%,#%#"04(042"!"8%+7%B#5%6#2+7%4%55%#04;042(#0%55(",B#%#%57%#
2+7%4%55%#G#"K",2"!(#042+320",8%+7%#"74"KG5#!%#3P,36,(5#2+!2K2!6"25#!%#3657(Q?%+%<J32(-#
g4%Ma%+7%8%+7%B#8"5#+'(#2+%K27"K%,8%+7%B#%57%5#3P,36,(5#5'(#3(+!6=2!(5#%8#7%48(5#
%3(+y823(5B#M6"+!(#"5#0%55("5#,67"8#0"4"#8"V282="4#5%65#2+7%4%55%5#%3(+y823(5#0%55("25-#
:#K",(4#!"5#(674"5#0%55("5#%#!"#+"764%="#5%4P#3"0764"!(#0(4#"K",2"&L%5#%3(+y823"5B#%#7"25#
"K",2"&L%5#74"=%8#68#2+3%+72K(#"!%M6"!(#0"4"#"K",2"4#"04(042"!"8%+7%#%57"5#3(25"5UV257%#68"#"+",(92"#%+74%#(#2+!2KJ!6(#%#(#U57"!(Q+"&'(AZ-#:#2+7%4%55%#+"32(+",B#M6%#!%K%#
5%4#"K",2"!(#%3(+(823"8%+7%B#+'(#!%K%#5%4#56?I69"!(#"(#2+7%4%55%#3(868#!"#3(86+2!"!%#
2+7%4+"32(+",-#b%#<"7(#%57"!(5Q+"&'(#5%804%#(0%4"4'(#%8#<6+&'(#!%#5%6#2+7%4%55%#%3(+y823(#
04;042(#i257(#%K(3"#7%(42"5#4%",257"5#!%#4%,"&L%5#2+7%4+"32(+"25jA[-#k'(#%V257%#%50"&(#0"4"#
68"#8(4",2!"!%#!%#3(80"472,D"8%+7(#!"#42M6%="#+"5#4%,"&L%5#2+7%4+"32(+"25-#.,2"+&"5#
2+7%4+"32(+"25#5'(B#0(47"+7(B#2+%4%+7%8%+7%#2+57PK%25B#%#3(8%&"4'(#"#5%#!%5<"=%4#"5528#M6%#(5#
2+7%4%55%5#+"32(+"25#!%#%57"!(5#2+!2K2!6"25#3(8%&"4%8#"#!2K%4924U57%#M6"!4(#8%+7",#G#"55(32"!(#3(8#(5#J7%+5#M6%#5%#5%96%8#+"5#0%5M625"5#!%#K",(4%5#
!253672!"5#+"#$%&'(#/#%#+(#.01+!23%#A-#.#8%7"#(6#(#K",(4#"55(32"!(#3(8#3"!"#J7%8#G#
"04%5%+7"!"#%8#0"41+7%5%5Y#
#6'0#,#.',.:&'#'3#,#.'06:#00&';73#,.78'i563%55(#*+"+3%24(jt
7',.96#C7'J'6;'<,./:P<.&H16.7'/7';./27'+.?7'i0(!%4jt#
#6'3#,#.'7<7,D/:.7'73,7#/3#'#;'3#,;&0'?#':&,<&'#',&6<70'i28"9%8jQuadro mental de interesse comum
.5#0%55("5#5'(#2+%4%+7%8%+7%#04%(360"!"5#5(?4%#52#8%58"5#%#5(?4%#(5#(674(5#f#(674"5#
0%55("5B#%#(674(5#5%4%5#K2K(5-#:#K",(4#M6%#"5#0%55("5#!'(#"(5#(674(5#+'(#0(!%#5%4#3",36,"!(#
"0%+"5#%8#7%48(5#%3(+y823(5-#E%55("5B#(674(5#5%4%5#K2K(5#%#"#+"764%="#718#68#K",(4#
2+%4%+7%#M6%#+'(#G#4%!67JK%,#"#K",(4#%3(+y823(#f#%,%5#718#K",(4#W0(4#52#5;X-#.5#0%55("5#
4%3(+D%3%8#255(B#%#<4%Ma%+7%8%+7%#<"=%8#3(25"5#!(#2+7%4%55%#!%#(674(5#5%8#%50%4"4#
?%+%<J32(#8"7%42",#0%55(",-#b%55"#8"+%24"#"5#0%55("5#5'(#,%K"!"5#"#2+K%5724#%+%492"#%#
4%3645(5#%8#04(I%7(5#M6%#04(8(K%8#(#2+7%4%55%#!%#(674(5n"+D(5#"?5(,67(5#0"4"#(5#2+7%4%55%5#!%#7(!"5#"5#+"&L%5#5%4'(#",3"+&"!(5#0(4#8%2(#!%#
3((0%4"&'(#%574%27"-#$(8(5#0"47%#!%#68"#3(86+2!"!%#2+7%4+"32(+",#3(8#8627(5#?%+5#
3(80"472,D"!(5B#2+3,62+!(#"#!2K%452!"!%#36,764",B#68#5257%8"#!%#!25742?62&'(#9,(?",B#(#3,28"#
0,"+%7P42(#%#"#2+7%4!%0%+!1+32"#M6%#%57"5#KP42"5#04(K25L%5#3(86+5#4%04%5%+7"8U57%#M6"!4(#8%+7",#G#"55(32"!(#3(8#(5#J7%+5#M6%#5%#5%96%8#+"5#0%5M625"5#!%#K",(4%5#!253672!"5#+"#
$%&'(#/#%#+(#.01+!23%#A-#.#8%7"#(6#K",(4#"55(32"!(#%8#3"!"#J7%8#G#"04%5%+7"!"#%8#0"41+7%5%5Y#
3. Quadros e enquadramentos mentais
Causa Comum
57
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.?J.70'#':,#/$70'?.>#,#/3#0S'0%&'.;<&,37/3#0'<,./:P<.&0H16.7'/7';./27'+.?7b'
Z603.$7'0&:.78'R:&,,.1./?&'7'./Z603.$7@'3&;7/?&':&/37'?&0'>,7:&0S'J'6;'.;<&,37/3#'<,./:P<.&H
16.7'/7';./27'+.?7'i6+2K%45",258(jt#
7Z6?7,'R3,7I7827/?&'<#8&'I#;H#037,'?#'&63,&0S'J'6;'<,./:P<.&H16.7'.;<&,37/3#'/7';./27'
+.?7'i?%+%K(,1+32"j-
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2+7%,%376",#%#!%#3(+56,7(42"#0(,J723"B#2+3,62+!(#"#7%(42"#!"#%53(,D"#4"32(+",B#M6%#560L%#
M6%#"5#0%55("5#<"&"8#68"#%5728"72K"#i3(+532%+7%8%+7%#(6#+'(j#5(?4%#M6"25B#!%+74%#
68#+F8%4(#!%#"&L%5#0(55JK%25B#9%4"4'(#(#8"2(4#?%+%<J32(#0(55JK%,#0"4"#%,%5#3(8(#
2+!2KJ!6(5-#.#560(52&'(#iM6%#7%8#52!(#!%5"*"!"#0(4#74"?",D(5#%8#8627"5#!25320,2+"5#
!2<%4%+7%5j#G#M6%#G#4"32(+",B#0"4"#2+!2KJ!6(5B#<(3"4#%574%27"8%+7%#+"#?653"#!%#5%65#
2+7%4%55%5#04;042(5-A\
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3(+7%V7(#8"25#"80,(Y#+%9,29%+32"4#"#280(47H+32"#!"#8(4",2!"!%#+"#<(486,"&'(#!"#%53(,D"#
D68"+"#G#K257(#3(8(#68#3"82+D(#0"4"#68"#0%450%372K"#%80(?4%32!"#!%#D68"+2!"!%-#U57%#
M6"!4(#8%+7",#K"2#4%55("4#3(8#"5#7%+!1+32"5#!%#%80"72"#!(5#5%4%5#D68"+(5B#5%#"72K"!(#0(4#
3D"K%5#,2+9aJ5723"5#(6#%V0%421+32"5#"04(042"!"5b%#<"7(#"#560(52&'(#!"#04(%82+1+32"#?2(,;923"#!(#2+7%4%55%#04;042(#7%8#52!(#4%0%72!"8%+7%#
!%5"*"!"#+(#3"80(#32%+7J*3(-#>4%53%#"#%K2!1+32"#!%#M6%#"#%80"72"#G#68#280(47"+7%#"742?67(#
D68"+(#?P523(B#%#M6%#(#2+7%4%55%#04;042(#!%K%B#0(47"+7(B#%57"4#5%+!(#0%40%76"!(#"72K"8%+7%#
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5'(#P4%"5#(+!%#M6"!4(5#8%+7"25#!%#2+7%4%55%#04;042(#5'(#<4%Ma%+7%8%+7%#%#%V0,2327"8%+7%#
04(0"9"!(5-#:#65(#!"5#0","K4"5#%#!"5#<4"5%5#%8#8627"5#(674"5#P4%"5#!(#!253645(#0F?,23(#
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3(+7%F!(#2+7%4+(#%#2+7%43(+%VL%5-#O#280(47"+7%#,%8?4"4B#"2+!"#"5528B#M6%#+(#!253645(#%V257%#
<4%Ma%+7%8%+7%#(#+'(#!27(B#8"5#04%5560(57(#(6#72!(#3(8(#9"4"+72!(B#M6%#G#280(47"+7%-#U8#
",968#0(+7(B#68#!253645(#!%#2+7%4%55%#04;042(#5280,%58%+7%#5%#7(4+"#+"764",B#%#G#72!(#3(8(#
3%47(-#$%#%57%#G#(#3"5(B#%+7'(#M6",M6%4#7%+7"72K"#!%#!%5"*PQ,(#04(K"K%,8%+7%#04%325"#5%4#<%27"#
"?%47"#%#!24%7"8%+7%B#0"4"#5%#"72K"4#%V0,2327"8%+7%#(#M6"!4(#8%+7",#!%#2+7%4%55%#3(868B#
0(4#8%2(#!(#!253645(#!%#2+7%4%55%#3(868-#l%",8%+7%B#3(8(#7%8(5#K257(B#0"4"#M6%#M6",M6%4#
"?(4!"9%8#5%I"#G723"B#%57%#04(3%55(#!%K%#5%4#74"+50"4%+7%#%#4%m%V2K(-
3. Quadros e enquadramentos mentais
Causa Comum
58
k(7"4#M6%#(#M6"!4(#8%+7",#!%#2+7%4%55%#3(868#0(!%#2+3,624#(#"4968%+7(#!%#M6%#(#2+7%4%55%#3(868#
<4%Ma%+7%8%+7%#2+3,62#(#2+7%4%55%#!%#52#04;042(B#I6+7"8%+7%#3(8#"M6%,%#!(5#(674(5B#%#M6%#"I6!"4#"(5#
(674(5#0(!%B#0(47"+7(B#5286,7"+%"8%+7%#04(8(K%4#(5#2+7%4%55%5#04;042(5#!%#",96G8-#`"5#(#4253(#
!%#5%#65"4#%57%#"4968%+7(#G#M6%#(#M6"!4(#8%+7",#!"#%53(,D"#4"32(+",#3(8(#68#7(!(#G#%+9"72,D"!(#
5286,7"+%"8%+7%-#E%,(#<"7(#!%#(#M6"!4(#8%+7",#!%#%53(,D"#4"32(+",#5%4#7'(#0(!%4(5(B#%V257%#68#4253(#
!%#56?8%45'(#!(#M6"!4(#8%+7",#!%#2+7%4%55%#3(868B#!%#8(!(#M6%#(#2+7%4%55%#04;042(#5%I"#K257(#
3(8(#04(%82+%+7%#%#5%I"#0%45%962!(#8%58(#M6"+!(#D"I"#3(+m27(5#3(8#(#2+7%4%55%#3(868>(+3%27(5#!%#%53(,D"#%#,2?%4!"!%#5'(#280(47"+7%5#"M62-#b%#"3(4!(#3(8#(#M6"!4(#8%+7",#
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D68"+"#,%K"#"#68"#0%450%372K"#0"47236,"48%+7%#%80(?4%32!"#!%#D68"+2!"!%Y
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63.8.?7?#'./?.+.?678'<&,';#.&'?7'8.+,#'#0:&827@';70'7'<&00.I.8.?7?#'?#'#0:&82#,'<,./:P<.&0'
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3(+3%276",8%+7%#!2572+7"5B#8"5#M6%#5'(#%574%27"8%+7%#"55(32"!"5#0523(,(923"8%+7%Y#"#
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2+7%4%55%#%3(+(823"8%+7%-#`"5#68#M6"!4(#8%+7",#04(<6+!(#M6%#74"+5827%#"#280(47H+32"#
!(#2+7%4%55%#04;042(#7%8#7"8?G8#"#7%+!1+32"#"#%57"?%,%3%4#"#280(47H+32"#!%#"K",2"4#%57%#
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42M6%="#0%55(",#%#563%55(#8"7%42",.+",(9"8%+7%B#%8#7%48(5#!"#8%7P<(4"#!(#%57"!(Q+"&'(#3(8(#2+!2KJ!6(B#(#563%55(#*+"+3%24(#
G#0%+5"!(#+'(#3(8(#(#563%55(#*+"+3%24(#!"#3(86+2!"!%#2+7%4+"32(+",B#8"5#3(8(#!(#%57"!(Q
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M6%#5%+728%+7(#3(86+27P42(#%#563%55(#*+"+3%24(#%57'(#%8#M6"5%#0%4<%27"#(0(52&'(#0523(,;923"#
i$%&'(#/-Aj-#b%5!%#M6%#(#8%6#563%55(#*+"+3%24(B#(6#!(#8%6#0"J5B#5'(#3(+52!%4"!(5#!%#568"#
280(47H+32"B#7%4%2#!2*36,!"!%5#0"4"#3(,(3"4#K",(4#+(#5%+728%+7(#3(86+27P42(-#>(8(#5%4P#K257(#
+(#U576!(#!%#>"5(#/B#257(#G#",9(#M6%#342(6#04(?,%8"5#%50%3J*3(5#0"4"#(#$7%4+#l%K2%u-
Estudo de caso 2
O Stern Review sobre a Economia da Mudança Climática
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:8.;=3.:7'96#'7Z6?&6'./?.0:63.+#8;#/3#'7':,.7,'.;<680&'<&8P3.:&)'N&'#/37/3&'#037'?./O;.:7'>&.'
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:&/Z6/3&'?#'967?,&0';#/37.0'<,&>6/?&0'n96#'/%&'7Z6?7;mp
Causa Comum
59
Análise de quadros mentais do Stern Review
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3(,%72K(5B#0"4"#"#D68"+2!"!%B#!%#5%#!242924#h#,2827"&'(#!"5#%8255L%5#!%#9"5%5#!%#%<%27(#%576<"#+"#
"78(5<%4"-#:5#280"37(5#!"#86!"+&"#3,28P723"#5%4'(#280(47"+7%5#0"4"#7(!(5#(5#D68"+(5B#8"5#5%#
%,%5#+'(#%572K%4%8#!25742?6J!(5#296",8%+7%#f#d(5#0"J5%5#%#0(06,"&L%5#0(?4%5#5(<4%4'(#8"25#3%!(#
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2+7%4%55%5#%3(+y823(5#+"32(+"25j#5'(#"72K"!(5#0%,(#65(#!"#"+P,25%#!%#3657(#?%+%<J32(#%3(+y823(B#
0(4#3"65"#!"#"55(32"&'(#%574%27"#%+74%#2+7%4%55%#+"32(+",#%#2+7%4%55%#%3(+y823(-#q8#%K(3"#(#
(674(t#"8?(5#5'(#%,%8%+7(5#!(#M6"!4(#8%+7",#!%#2+7%4%55%#04;042(-#>,"4"8%+7%B#+'(#DP#4"='(#
0"4"#M6%#3657(5#%#?%+%<J32(5#+'(#!%K"8#5%4#"K",2"!(#%8#68#+JK%,#9,(?",#iG#255(#(#M6%#(#l%K2%u#
7%+7"#<"=%4j-#`"5#(#M6"!4(#8%+7",#!%#2+7%4%55%#04;042(#"72K"!(#0%,"#"+P,25%#!%#3657(Q?%+%<J32(#
82,27"#3(+74"#"#042(42="&'(#!(#2+7%4%55%#3(868-#.#04(V282!"!%#!"#"55(32"&'(#!%#2+7%4%55%#04;042(#
%#2+7%4%55%#%3(+y823(#G#2,6574"!"#0(4#>,%8(+5#%#$3D288%,?653D#i/@@]j-#U,%5#3"4"37%42="8#"#
0(52&'(#!%#",96+5#"8%423"+(5#M6%#5%#(0L%8#h#"&'(#5(?4%#86!"+&"#3,28P723"B#3(8(#5%#5%96%Y
dH'&2R(&J$(&STUK&#1/)"%/$(&2$(("&"89$&"/.1'23"#&'&$(&*E12'('(&29$&$&,4'%'/-&2R(&3$0$(&
Causa Comum
60
+7;&0';&,,#,'?#'967896#,'>&,;7'#'7'#:&/&;.7'?#8#0'+7.'06<#,7,'7'/&007'#/967/3&'+.+#;&0)'"#'
/L0'/%&'8.;<7,;&0'/&007'7$%&@'/L0'3&?&0'7./?7'700.;';&,,#;&0@';70'7&';#/&0'3#,#;&0'6;7'
#:&/&;.7';7.0'>&,3#'73J'#/3%&e#i0-#Zj
.M62#K%8(5#"#<65'(#!"#042(42="&'(#!(#2+7%4%55%#04;042(#i%#"#280(552?2,2!"!%#M6%#5%#0%43%?%6#5(?4%#
68"#"&'(#2+7%4+"32(+",#!%#"3(4!(j#3(8#"#"K",2"&'(#!(#2+7%4%55%#04;042(#%8#7%48(5#%3(+y823(5-#O#
3(804%%+52K(#M6%#255(#!%K"#"3(+7%3%4Y#8(!%,(5#%3(+y823(5#M6%#65"8#"8?(5B#"#"+P,25%#!%#3657(#
?%+%<J32(#%#(#2+7%4%55%#04;042(B#718#52!(#7'(#?%8#563%!2!(5B#M6%#%3(+(8257"5#(47(!(V(5#K2%4"8#"#
74"7PQ,(5#3(8(#"#8%58"#3(25"#ig4(D,23DB#A|]Zj-#>(8(#3"4"37%42="!(#0(4#>,%8(+5#%#$3D288%,?653DB#
(#!%5"*(#!"#"&'(#2+7%4+"32(+",#5(?4%#"#86!"+&"#3,28P723"#7%8#"#<(48"#!"#W74"9G!2"#!(#?%8#3(868X#
f#68"#5276"&'(#+"#M6",#"#?653"#!%#2+7%4%55%#04;042(#2+!2K2!6",#,%K"#h#%V0,(4"&'(#2+5657%+7PK%,#
!%#4%3645(5#3(80"472,D"!(5B#8%58(#M6"+!(#255(#3,"4"8%+7%#+'(#G#!(#2+7%4%55%#!%#,(+9(#04"=(#
!%#+2+96G8-#U576!(5#%80J423(5#4%K%,"8#M6%#%8#5286,"&L%5#!(#3%+P42(#!"#W74"9G!2"#!(#?%8#
3(868X#i7"25#3(8(#"#9%57'(#3(,%72K"#!%#68#4%3645(#m(4%57",j#(5#9460(5#<(48"!(5#0(4#2+!2KJ!6(5#
%V742+5%3"8%+7%#(42%+7"!(5#7%+!%8#"#%V0,(4"4#(#4%3645(#3(868#8"25#"K2!"8%+7%#!(#M6%#9460(5#!%#
2+!2KJ!6(5#2+742+5%3"8%+7%#(42%+7"!(5#i$D%,!(+#%#`3n4%9(4B#/@@@j.#"72K"&'(#!(#M6"!4(#8%+7",#!%#2+7%4%55%#3(868#f#M6%#(#l%K2%u#!%K%#3(+5%9624#<"=%4#0"4"#M6%#"5#
4%3(8%+!"&L%5#0"4"#"#3((0%4"&'(#2+7%4+"32(+",#5%I"8#3(+K2+3%+7%5#f#!%K%42"#7%4#52!(#8"25#?%8#
04(0(57"#"74"KG5#!(#"0%,(B#+'(#h#"+P,25%#%3(+y823"#!%#3657(#?%+%<J32(B#8"5#528#"(#280%4"72K(#8(4",#!%#
%K27"4#86!"+&"5#3,28P723"5#0%429(5"5B#0(4#3(+7"#!%#5%65#280"37(5#8"2(4%5#+(5#D68"+(5#%#+"#+"764%=".#24(+2"#G#M6%#"#"+P,25%#'*$2C/1*"&"04%5%+7"!"#+(#l%K2%u#<(2#3(+52!%4"!"#0(4#8627(5#3(8(#68#
3(80,%8%+7(#"(5#"4968%+7(5#;&,7.0'3(+K2+3%+7%5#0%,"#"&'(#5(?4%#86!"+&"#3,28P723"-#k"#04P723"#
%,"#0(!%#7%4#5%4K2!(#0"4"#82+PQ,(5-#>,"4"8%+7%#8627"5#!"5#<",D"5#!(#l%K2%u#!%57"3"!"5#"328"#5'(#
3(+5%Ma1+32"5#2+%K27PK%25#!(5#7%48(5#!%#4%<%41+32"#!(#%576!(#f#M6%#3,"8"K"8#0(4#68"#"K",2"&'(#
%3(+y823"-#:#l%K2%u#+'(#0(!%B#0(47"+7(B#5%4#7(7",8%+7%#:68<7?&'0(4#7%4#"I6!"!(#"#2+52+6"4#
M6"!4(5#8%+7"25#04(<6+!(5#8"25#04%I6!232"25-#`"5#(#>73&'!%#M6%#(#l%K2%u#+'(#"I6!(6#+"5#8"+%24"5#
"04%5%+7"!"5#"2+!"#04%K",%3%B#%#<(2#2+368?1+32"#!"5#(49"+2="&L%5#!"#5(32%!"!%#32K2,#!%8(+574"4#
%57"5#04%(360"&L%5#"(#4%50(+!%4#h#06?,23"&'(#!(#l%K2%uRespondendo ao Stern Review
:5#!%5"*(5#M6%#(#l%K2%u#"04%5%+7(6#h5#(49"+2="&L%5#!"#5(32%!"!%#32K2,#<(4"8Y#i2j#04(8(K%4#
M6"!4(5#8%+7"25#04(<6+!(5#!%#2+7%4%55%#3(868#"55(32"!(5#3(8#04%(360"&L%5#%#3(80(47"8%+7(5#
5(32"25#%#%3(,;923"5#WM6%#"I6!"8Xt#%#i22j#"I6!"4#"#<(47",%3%4#68#8(8%+7(#0(,J723(#M6%#(#l%K2%u#
9%4(6#"74"KG5#!(#65(#!%#68#X3"5%X#%3(+y823(#0"4"#K",2!"4#"#+%3%552!"!%#!%#"&'(#28%!2"7"#f#68#
W3"5%X#M6%#2+<%,2=8%+7%#(0%4"#0"4"#;./7,'(#M6"!4(#8%+7",#!%#2+7%4%55%#3(868B#%#04(8(K%4#(#M6"!4(#
8%+7",#!%#2+7%4%55%#04;042(#WM6%#+'(#"I6!"XB#0(4#%K(3"4#04%(360"&L%5#5(?4%#"#3(80%7272K2!"!%#!"#
%3(+(82"#+"32(+",#%#5%6#65(#!%#"+P,25%#!%#3657(Q?%+%<J32(-#>(8(#255(#0(!%#5%4#3(+5%962!(S
q8"#4%50(57"#"(#l%K2%u#0(!%42"#7%4#2+3(40(4"!(#"5#5%962+7%5#8%+5"9%+5Y
A-# .#86!"+&"#3,28P723"#G#68"#%8%491+32"#%#+'(#0(!%8(5#+(5#!"4#(#,6V(#!%#"74"5"4#"5#"&L%5#
0"4"#4%5(,K1Q,"
k(#,"+&"8%+7(#!(#l%K2%uB#k23s#$7%4+#56?,2+D(6#"#280(47H+32"#!"#2+7%4K%+&'(#0(,J723"#28%!2"7"#%#
"8?232(5"Y#db%,2?%4"&L%5#!%#%53(,D"5#0(,J723"5#<(47%5#0(4#0"47%#!(5#9(K%4+(5#5'(#%55%+32"25#0"4"#
8(72K"4#86!"+&"5-#`"5#"#7"4%<"#G#649%+7%-#.74"5"4#"#"&'(B#"2+!"#M6%#0(4#68"#!G3"!"#(6#!6"5B#+(5#
,%K"4P#"#7%4427;42(5#0%429(5(5-#k'(#0(!%8(5#!%2V"4#M6%#%57"#I"+%,"#!%#(0(476+2!"!%#5%#<%3D%e#ic`#
Causa Comum
61
_4%"564pB#/@@\YAj-#U57"#0%450%372K"#8%4%32"#<(47%#"0(2(#!"5#(49"+2="&L%5#!"#5(32%!"!%#32K2,/-# O#!%#+(55(#7(7",#2+7%4%55%#M6%#74"?",D%8(5#I6+7(5#0"4"#%+<4%+7"4#"#86!"+&"#3,28P723"
U57%#G#(#M6"!4(#8%+7",#!%#2+7%4%55%#3(868B#%#%57%#0(+7(#G#<"32,8%+7%#"3%27(B#0(25#G#"M6%,%#
M6%#(#l%K2%u#0(4#52#8%58(#7(4+"#8627(#0(!%4(5(-#:#M6"!4(#8%+7",#!%#2+7%4%55%#04;042(B#M6%#
82,27"#3(+74"#%57%#0(+7(B#0(!%42"#7%4#52!(#8"25#%V0,2327"!(B#%#%+7'(#M6%572(+"!(B#0(4#8%2(#!%#
8%+5"9%+5#M6%#"72K"8#(#M6"!4(#8%+7",#!%#2+7%4%55%#3(868E(4#%V%80,(B#0(!%42"8#7%4#52!(#04(!6=2!"5#8%+5"9%+5#8"25#(6#8%+(5#"5528Y#dT+7%4%55%#04;042(#
+'(#G#"#F+23"#8(72K"&'(#M6%#5%4%5#D68"+(5#718-#U,%5#718#7"8?G8#04%(360"&L%5#8(4"25#5(?4%#
5%65#!%K%4%5#0"4"#3(8#56"5#<"8J,2"5B#5%65#+%7(5B#"5#342"+&"5#!(#86+!(B#%#(#86+!(#+"764",#%8#
9%4",-#_"25#04%(360"&L%5#5'(#68#<"7(#f#+'(#8%4"8%+7%#68#2!%",#8(4",#%,652K(et#(6#d>((0%4"&'(#
%+74%#D68"+(5#G#+(48",#%#%55%+32",Y#+'(#7%4J"8(5#%53(,"5B#+%9;32(5#(6#D(5027"25#5%8#3((0%4"&'(-#
b"#8%58"#<(48"B#+"&L%5#0(!%8#3((0%4"4#0"4"#!"4#3(+7"#!(5#!%5"*(5#M6%#%+3"4"8(5#I6+7(5-e
U57"5#8%+5"9%+5#!%K%42"8#7%4#52!(#5657%+7"!"5#"(#,(+9(#!"5#0"55"9%+5#+(#l%K2%uB#3(8(#
2,6574"8#(5#%V%80,(5#"?"2V(Y
:#l%K2%u#3(80"4"#"#<",D"#%8#5%#7%4#3(+52!%4"&'(#"!%M6"!"#"#9%4"&L%5#<6764"5#3(8#68#"Ky#
!2=%+!(#"(#5%6#+%7(Y
dE%,(#<"7(#!%#M6%#K(31#K"2#K2K%4#56"#K2!"#[@#"+(5#!%0(25#!%#828B#%6#!(6#8627(#8%+(5#K",(4#"(#
5%6#?%8#%57"4#!(#M6%#"(#8%6#04;042(#%#"(#!(5#8%65#"76"25#K2=2+D(5B#%#0(47"+7(#%57(6#04(+7(#"#
7(8"4#!%325L%5#3(8#280,23"&L%5#94"K%5#%#244%K%45JK%25#0"4"#K(31e#i0-\[Zj:6#"2+!"Y
dU8#8627"5#%5<%4"5#!%#4%,"&L%5#2+7%4+"32(+"25B#9(K%4+(5#<(48"8#%#4%50%27"8#(?429"&L%5#2+7%4+"32(+"25#
0(4#%57"4%8#",2+D"!(5#3(8#0%43%0&L%5#!%#3(80(47"8%+7(#4%50(+5PK%,#%#3(,"?(4"72K(B#%#0(4M6%#"#
(02+2'(#0F?,23"#!(8G5723"#"0(2"#7"+7(#(5#(?I%72K(5#M6"+7(#(5#8%3"+258(5#0"4"#"72+9JQ,(5-e#i0-[/)j
)-# :#$7%4+#l%K2%u#4%04%5%+7"#68"#0%!4"#<6+!"8%+7",#280(47"+7%#468(#"#68"#4%50(57"#!%#
04%(360"&'(#0"4"#3(8#(#!%5"*(#!"#86!"+&"#3,28P723".M62#!%K%#7%4#52!(#<%27"#68"#7%+7"72K"#!%#4%+%9"4#(#"4968%+7(#%3(+y823(#%8#8%2(#"#68#
3(+I6+7(#8"2(4#!%#280%4"72K(5#8(4"25-#E(4#%V%80,(Y#dUV257%#68#280%4"72K(#8(4",#0"4"#
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"5#9%4"&L%5#<6764"5#!%#D68"+(5#M6"+7(#(#86+!(#+"764",#+'(#D68"+(#%8#9%4",-#E%55("5#
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04%(360"!"5#5(?4%#"#86!"+&"#3,28P723"#0(4#3(+7"#!"#"8%"&"#M6%#%,"#4%04%5%+7"#0"4"#"#
5(?4%K2K1+32"#!%#%50G32%5#2+7%24"5B#3(8(#"#!(#645(#0(,"4t#(674"5#0(4#3"65"#!(5#280"37(5#,(3"25#
!"#86!"+&"#3,28P723"#%8#68#"8?2%+7%#M6%#%,"5#"8"8t#(674"5#0(4M6%#718#04%(360"&'(#5(?4%#
(5#280"37(5#%8#0%55("5#0(?4%5#+(5#0"J5%5#%8#!%5%+K(,K28%+7(-#.2+!"#"5528B#8627(5#D%527"4"8#
%8#"0(2"4#"&'(#3(+74"#"#86!"+&"#3,28P723"#0(4#4"='(#!%#68"#04%(360"&'(#5(?4%#"5#0(55JK%25#
3(+5%M61+32"5#5(32"25#M6%#",96+5#7%82"8#M6%#7"25#"&L%5#04(K(3"42"8#i3(8(#4%56,7"!(#!(5#
280"37(5#%3(+y823(5#04(I%7"!(5j-#`"5#(#$7%4+#l%K2%u#"9(4"#"04%5%+7"#"#%K2!1+32"#!%#M6%#"&'(#
3(+74"#"#86!"+&"#3,28P723"#!%K%#5%4#2+7%+52*3"!"#"7G#8%58(#%8#7%48(5#%3(+y823(5-e
3. Quadros e enquadramentos mentais
Causa Comum
62
3.5.2 Os quadros mentais de ‘pai severo’ e de ‘pais que nutrem’
n%(49%#w"s(<<#i/@@/j#!%5%+K(,K%#68"#3(804%%+5'(#!"#8%7P<(4"#!"#+"&'(Q3(8(Q<"8J,2"B#%8#68#
3(+7%V7(#36,764",#"8%423"+(-#U,%#569%4%#M6%#%V257%#68#8"0%"8%+7(#!24%7(#"#0"4724#!%#8(!%,(5#
!%#<"8J,2"#"7G#8(!%,(5#!%#68"#+"&'(#i0(4#%V%80,(B#,"4#3(8(#7%44"Q+"7",t#0"25#3(8(#(#9(K%4+(j-#
>(%4%+7%8%+7%B#(#0"0%,#!(#9(K%4+(#G#04(K%4#5%964"+&"#i04(7%9%4Q+(5jB#<"=%4#,%25#i!2=%4Q+(5#(#M6%#
0(!%8(5#%#(#M6%#+'(#0(!%8(5#<"=%4jt#9%424#"#%3(+(82"#i9"4"+724#M6%#7%+D"8(5#"3%55(#"#(0(476+2!"!%5#
296"25#0"4"#(?7%4#!2+D%24(jt#%#<(4+%3%4#%53(,"5#i%!63"4Q+(5j#iw"s(<<B#/@@\j-#w"s(<<#!%57"3"#!(25#
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%57%5#!(25#8(!%,(5#!2<%4%+7%5#04(!6=%8#K25L%5#04(<6+!"8%+7%#3(+74"57"+7%5#5(?4%#(#0"0%,#!(#9(K%4+(U8#68#3(+7%V7(#0(,J723(#"8%423"+(B#%57%5#M6"!4(5#8%+7"25#<(4"8#!%5%+K(,K2!(5#%#%V0,(4"!(5#
!%#8(!(#04(<6+!"8%+7%#0"472!P42(#i3(+74"57"+!(#(5#04(94"8"5#0(,J723(5#!"#W%5M6%4!"#
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%,%8%+7(5#!(#M6"!4(#8%+7",#!(5#0"25#M6%#+674%8#0(!%8#5%4#%+3(+74"!(5#+(#0%+5"8%+7(#
04(94%55257"#7"+7(#+"#%5M6%4!"#M6"+7(#+"#!24%27"#!(#%50%374(#0(,J723(-#
Defesa do quadro mental do pai severo
q8"#<"8J,2"#4%M6%4#68#0"2#<(47%#0"4"#04(7%91Q,"B#0"4"#3(80%724#0(4#4%3645(5#%8#5%6#+(8%B#
0"4"#%V%43%4#"67(42!"!%#8(4",B#0"4"#3(8"+!"4#"#(?%!21+32"#%#0"4"#06+24#"#!2552!1+32"-#
.0,23"!(#"#68"#K25'(#0(,J723"B#%57%#8(!%,(#560L%#%V%43J32(#!%#"67(42!"!%#%#3(+74(,%-#.#
5%964"+&"#5(32",#!P#3(25"5#0"4"#"5#0%55("5#M6%#+'(#74"?",D"4"8#0(4#%,"5B#%#G#0(47"+7(#28(4",#
f#4%86+%4"4#0%55("5#0(4#5%4%8#!%5,%2V"!"5-#c2%4"4M62"#G#?(8U57%#M6"!4(#8%+7",#G#"55(32"!(#3(8#(5#5%962+7%5#27%+5#+"5#0%5M625"5#!%#K",(4%5#!253672!"5#
+"#$%&'(#/#%#.01+!23%#A-#:#K",(4#"55(32"!(#3(8#(#27%8#"0"4%3%#%8#0"41+7%5%5-#
Y'<&?#,'0&:.78'R&':&/3,&8#'0&I,#'&63,&0'#'&'?&;P/.&S'J'.;<&,37/3#':&;&'6;'<,./:P<.&H16.7'i0(!%4jDefesa do quadro mental dos pais que nutrem
:#!%K%4#042+320",#!(5#0"25#G#"8"4#%#+67424#56"5#342"+&"5B#%#%+52+PQ,(5#"#7%4#%80"72"#3(8#(5#(674(5#
%#"#!%8(+574"4#4%50(+5"?2,2!"!%#0"4"#3(8#%,%5-#.0,23"!(#"#68"#K25'(#0(,J723"B#%57%#8(!%,(#560L%#
I6572&"#5(32",#%#296",!"!%#i0(4M6%#"5#0%55("5#!%K%8#5%+724#%80"72"#%8#4%,"&'(#"#7(!(5#(5#(674(5jU57%#M6"!4(#8%+7",#G#"55(32"!(#3(8#(5#5%962+7%5#J7%+5#+"5#0%5M625"5#!%#K",(4%5#+"#$%&'(#/#%#
.01+!23%#A-#:#K",(4#"55(32"!(#3(8#3"!"#68#!(5#7415#27%+5#"0"4%3%#%8#0"41+7%5%5-#
s603.$7'0&:.78'R:&,,.1./?&'7'./Z603.$7'#':6.?7/?&'?&0'>,7:&0Sb'
.1678?7?#'R&<&,36/.?7?#0'.167.0'<7,7'3&?&0Sb'
3. Quadros e enquadramentos mentais
Causa Comum
63
;#/3#'7I#,37'R3&8#,O/:.7'<7,7'?.>#,#/3#0'.?J.70'#':,#/$70S'0%&'.;<&,37/3#0'<,./:P<.&0H16.70'
i6+2K%45",258(j)'
n%(49%#w"s(<<#!%5%+K(,K%6#68#"4968%+7(#0%456"52K(#!%#M6%#%57%5#!(25#M6"!4(5#8%7"25#
718#52!(#"72K(5#+"#8%+7%#!(5#%,%27(4%5#"8%423"+(5#iw"s(<<B#/@@/t#w"s(<<B#/@@Zj-#.#4"='(#
0%,"#M6",#255(#G#0,"65JK%,#+(#3(+7%V7(#!(5#Uq.#G#M6%#%V257%#",968"#%K2!1+32"#!%#M6%#%57%5#
M6"!4(5#8%+7"25#5'(#K"42"+7%5#!%#68#F+23(#M6"!4(#8%+7",#04(<6+!(#"8%423"+(B#M6%#G#?%8#
3(+D%32!(#%#2+3672!(#"?%47"8%+7%#+"5#%53(,"5#"8%423"+"5Y#"#+"&'(#3(8(#68"#<"8J,2"-#UV257%#
68#!253645(#"8%423"+(#M6%#65"#%V04%55L%5#3(8(#W0"25#<6+!"!(4%5X#(6#W*,D"5#!"#4%K(,6&'(X-#
_"25#%V04%55L%5#5;#<"=%8#5%+72!(#5%#",96G8#0(576,"4#68#M6"!4(#8%+7",#04(<6+!(#?%8#
!2<6+!2!(#M6%#2+3,62#"#+"&'(#3(8(#68"#8%7P<(4"#!%#<"8J,2"-#>(8(#+(7"!(#+"#$%&'(#)-Z#
"328"B#(#529+2*3"!(#!%#68#8"0%"8%+7(#8%7"<;423(#!%0%+!%#!"#"?5(4&'(#0"4"#!%+74(#!(#
!(8J+2(Q<(+7%-#k(#3"5(#!"#8%7P<(4"#!"#+"&'(#3(8(#<"8J,2"#%V257%8#!(25#720(5#0(7%+32"25#!%#
"?5(4&'(#f#68#M6"!4(#8%+7",#!%#0"2#5%K%4(#0"4"#"#<"8J,2"B#%#68#M6"!4(#8%+7",#!%#0"25#M6%#
+674%8B#280,23"+!(#3(25"5#!2<%4%+7%5#+(#!(8J+2(Q",K(U57"#%5746764"#+'(#G#7'(#4%,%K"+7%#+(#3(+7%V7(#!(#l%2+(#q+2!(B#(+!%#+'(#%V257%#i"(#8%+(5#D(I%j#
68#M6"!4(#8%+7",#+"32(+",#!(82+"+7%B#(6#!253645(5#M6%#04(I%7"8#8%7"<(423"8%+7%#"#+"&'(#3(8(#
<"8J,2"-#U8?(4"#(5#M6"!4(5#8%+7"25#!%#w"s(<<#!%#W0"2#5%K%4(}0"25#M6%#+674%8X#0(55"8#%V25724#+"5#
8%+7%5#!(5#?427H+23(5B#%,%5#+'(#0"4%3%8#7%4#280(47H+32"#+"#(0(52&'(#%+74%#52#+(#!%?"7%#0F?,23(#(6#
!"#8J!2"-#T55(#+'(#529+2*3"B#+(#%+7"+7(B#M6%#M6"!4(5#8%+7"25#!%#0"25#(6#!%#<"8J,2"#5'(#"65%+7%5#
(6#2+"72K(5#+(#!253645(#0F?,23(#!(#l%2+(#q+2!(B#%#(#4%57"+7%#!%57"#5%&'(#<(3"#%8#",968"5#!"5#
8"+%24"5#+"5#M6"25#68#74"?",D(#<6764(#0(!%#!%5%+K(,K%4#68"#3(804%%+5'(#!%57%5#M6"!4(5#
8%+7"25#0"4"#672,2="&'(#+(#l%2+(#q+2!(U8#68#3(+7%V7(#!(#l%2+(#q+2!(#(#M6"!4(#8%+7",#!%#<"8J,2"#0(!%#5%4#!%5%+K(,K2!(#3(8#!(25#
(674(5#M6"!4(5#8%+7"25#M6%#0(!%8#5%4#8%7"<(423"8%+7%#,29"!(5#3(8#%,"B#%#%+74%#52Y#(#M6"!4(#
8%+7",#!%#W3"5"X#(6#W,"4XB#%#(#M6"!4(#8%+7",#!%#W5"F!%X#(6#W?%8Q%57"4X-#>"!"#68#!%55%5#M6"!4(5#
8%+7"25#5'(#?%8#!2<6+!2!(5B#718#K",(4#%#3"49"#%8(32(+",-A]#U,%5#5'(#,29"!(5#3(+3%276",8%+7%#
!"#5%962+7%#8"+%24"Y
g"8J,2"5#i5%I"#M6"+!(#%+M6"!4"!"5#8%+7",8%+7%#3(8(#"#74"!232(+",#!%#!(25#0"25B#!%#0"25#
5(,7%24(5B#!%#0"2#5%K%4(#(6#!%#0"25#M6%#+674%8j#72023"8%+7%#8(4"8#%8#68"#3"5"-A^#>"5"5B#
%50%32",8%+7%#M6"+!(#(360"!"5#0(4#<"8J,2"5B#5'(#7"8?G8#%+M6"!4"!"5#3(+3%276",8%+7%#
3(8(#W,"4X-#g"8J,2"5B#M6"25M6%4#M6%#5%I"8#56"5#%5746764"5B#2+3,6%8#342"+&"5B#%#",968#
720(#!%#M6"!4(#8%+7",#!%#0"7%4+2!"!%#G#7"8?G8#3%47"8%+7%#6+2K%45",-#k(#M6"!4(#8%+7",#
!%#0"7%4+2!"!%#D"K%4P#M6"5%#M6%#3%47"8%+7%#3(+3%27(5#!%#04(7%&'(B#5"F!%B#%#?%8Q%57"4#
i2+3,62+!(#(#M6"!4(#8%+7",#!(#0"2#5%K%4(j-#_",K%=#8"25#529+2*3"72K"8%+7%B#M6",M6%4#
M6"!4(#8%+7",#!%#0"7%4+2!"!%#2+3,624P#(#M6"!4(#8%+7",#!%#K",(4#WV#G#4%50(+5PK%,#0(4#pX-#:#
(?I%7(#!"#4%50(+5"?2,2!"!%B#"(#8%+(5#!%+74(#!(#M6"!4(#8%+7",#W,"4XB#G#0%55("5#i342"+&"5#
%#(674(5#0"4%+7%5j#%#"#04;042"#3"5"B#5%8#"#M6",#+'(#DP#"?429(#0"4"#"#<"8J,2"-#_6!(#255(#
0"4%3%#;?K2(B#8"5#G#68#+%V(#3(+3%276",#M6%#G#3(80"472,D"!(#0%,"#5(32%!"!%#%#"74"KG5#!"5#
36,764"5B#3(8#K"42"&L%5-
3. Quadros e enquadramentos mentais
Causa Comum
64
:#65(#8%7"<;423(#!%57%5#M6"!4(5#8%+7"25#0(!%42"#7%4#68#3(+I6+7(#!%#280"37(5#"(#5%4%8#
74"+5<%42!(5#8%7"<(423"8%+7%#!"#<"8J,2"#%#!"#3"5"#0"4"#(674(5#!(8J+2(5#f#",96+5#!(5#M6"25#WM6%#
"I6!"8XB#!(#0(+7(#!%#K257"#!%#<(47",%328%+7(#!%#K",(4%5#2!%+72*3"!(5#3(8(#280(47"+7%5t#",96+5#
WM6%#+'(#"I6!"8X-#E(4#%V%80,(B#0(!%#W"I6!"4X#"(#"72K"4#(5#3(+3%27(5#!%#4%50(+5"?2,2!"!%#%#
04(7%&'(#M6%#"3(80"+D"8#(5#!%#<"8J,2"#%#!%#0"7%4+2!"!%-#`"5#68#%+M6"!4"8%+7(#3(+3%276",#
5%4P#34632",#0"4"#<(3"4#%8#0"47236,"4%5#%,%8%+7(5#3(+3%276"25$60(+D"Q5%#M6%#72KG55%8(5#M6%#,29"4#3(+3%27(5B#5%+728%+7(5#%#K",(4%5#"55(32"!(5#3(8#W<"8J,2"X#
3(8#W0"J5%5#%8#!%5%+K(,K28%+7(X-#k'(#W"I6!"42"X#%+3(4"I"4#KJ+36,(5#8%7"<;423(5#M6%#04(I%7"55%8#
(#(32!%+7%#3(8(#W0"25X#%#(5#0"J5%5#%8#!%5%+K(,K28%+7(#3(8(#W342"+&"5XE(47"+7(B#0(!%4Q5%Q2"#<(3"4#%8#W0"4%+7%53(X#i0%55("5#+(5#0"J5%5#%8#!%5%+K(,K28%+7(#
5'(#+(55(5#W0428(5XB#W248'5XB#W248'(5X---j#8"5#255(#5;#<6+32(+"4P#?%8#5%#"#"?5(4&'(#!(#
M6"!4(#8%+7",#!%#<"8J,2"#<(4#4%<%4%+7%#"#68#720(#!%7%482+"!(#!%#<"8J,2"#i+'(#D2%4P4M623"#
%#%57%+!2!"j-#:#3(+3%27(#!%#K2K%4#+"#8%58"#W3"5"XB#!2K2!24#(#8%58(#W%50"&(#!%#K2!"XB#
3(80"472,D"4#4%50(+5"?2,2!"!%#0%,"#,280%="#%#4%8(&'(#!(#,2V(B#0%,"#8"+67%+&'(#!(#7%32!(#
8"7%42",#M6%#G#+(55(#"?429(#f#7"25#280,23"&L%5#8%7"<;423"5#5'(#<"47"5B#3D%2"5#!%#K",(4#%#"<%7(B#
%#M6%#7%+!%8#"#5%4#"80,"8%+7%#3(80"472,D"!"5U+7'(#0(!%#5%4#K257(#M6%#(5#K",(4%5#!%#5%+728%+7(#3(86+27P42(#%#!%#6+2K%45",258(B#
%V%80,2*3"!"5#+(#M6"!4(#8%+7",#04(<6+!(#!%#2+7%4%55%#3(868B#0(!%8#5%4#74"+58272!(5#+"#
%V0%421+32"#!(8G5723"-#`"5#"#04(0%+5'(#D68"+"#0"4"#"#74"+5<%41+32"#8%7"<;423"#0(!%42"#
"72K"4#%#<(47",%3%4#K",(4%5#WM6%#"I6!"8X#%8#!2<%4%+7%5#%#+(5#8"25#"80,(5#!(8J+2(5#f#7"25#
3(8(#+(#!%?"7%#5(?4%#4%50(+5"?2,2!"!%5#+"32(+"25-#.M62B#7"8?G8B#(5#M6"!4(5#8%+7"25#
0(!%8#<6+32(+"4#!%#KP42"5#8"+%24"5Y#3"5"5#0(!%8#5%4#%+M6"!4"!"5#8%+7",8%+7%#3(8(#
,69"4%5#042K"!(5#2+!2K2!6"25#M6%#8"+718#(5#(674(5#<(4"-#:#%+M6"!4"8%+7(#3(+3%276",#!%K%#
5%4#342"72K(B#8"5#362!"!(5(B#"(#<(3"4#"#3(+3%276",2="&'(#%#K",(4%5#"55(32"!(5:#74"?",D(#!%#w"s(<<#i/@@/B#/@@Z#%#/@@|j#5(?4%#%+M6"!4"8%+7(#8%+7",#8%7"<;423(#0(4#8%2(#!%#
8%7P<(4"5#!%#<"8J,2"#7%8#52!(#%V74%8"8%+7%#2+m6%+7%#+"5#3"80"+D"5#0(,J723"5#+(5#Uq.-#`"5#
%57"#"+P,25%#7%8#52!(#3(+*+"!"#h#3%+"#0(,J723"#+"32(+",#!(5#Uq.#%#h#36,764"#0(,J723"-#.2+!"#"5528#
3"?%#"#%57%#4%,"7;42(#68"#672,2="&'(#M6%#4%55(%#+(#3(+7%V7(#36,764",#%#0(,J723(#!(#l%2+(#q+2!(B#
8"5#!%#8"+%24"#M6%#6,74"0"55%#"5#04%(360"&L%5#28%!2"7"5#!"#0(,J723"#!(8G5723"-#O#0(4#%57%#
8(72K(#M6%#8"25#74"?",D(#!%K%#5%4#<%27(#0"4"#!%5%+K(,K%4#%57%5#M6"!4(5#8%+7"25B#%#56"#04(I%&'(#
8%7"<;423"#+(#!253645(#!%#3"80"+D"5B#5%#G#M6%#%,%5#!%K%8#5%4#!%?"72!(5#3(8(#4(7"5#0(55JK%25#
0"4"#"I6!"4#"#"?424#"#!253655'(#0F?,23"#5(?4%#4%50(57"5#0"4"#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(-
3.5.3 Quadros mentais de ‘governança de elite’ e quadros mentais de
‘democracia participativa’
U57%5#!(25#M6"!4(5#8%+7"25#!%7%482+"8#"5#K25L%5#M6%#"5#0%55("5#718#5(?4%#(#0"0%,#!(#9(K%4+(#
+"#7(8"!"#!%#!%325'(#0F?,23"-#:#0(!%4#%57P#3(+3%+74"!(#"04(042"!"8%+7%#+"5#8'(5#!%#%,27%5#?%8#
%!63"!"5#M6%#5'(#"5#8"25#2+!23"!"5#0"4"#7(8"4#!%325L%5#!%#2+7%4%55%#3(868S#:6#"#3(+3%+74"&'(#
!%#0(!%4#74"=#(#4253(#!%#3"0764"4#(5#04(3%55(5#!%#7(8"!"#!%#!%325'(B#!%#7",#8(!(#M6%#%57%5#524K"8#
0"4"#04(8(K%4#(5#2+7%4%55%5#!%#!%7%482+"!(5#9460(5#+"#5(32%!"!%S#
3. Quadros e enquadramentos mentais
Causa Comum
65
Defesa do quadro mental de governança de elite
:#0(!%4#0(,J723(#%57P#"04(042"!"8%+7%#3(+5(,2!"!(#+"5#8'(5#!"5#%,27%5-#k'(#5%#0(!%#3(+*"4#
+"5#0%55("5#0"4"#4%5(,K%4%8#5%65#04;042(5#04(?,%8"5Y#,J!%4%5#!%K%8#7(8"4#(#3(+74(,%#%#
"924#%8#5%6#+(8%-#:#86+!(#0(,J723(#GB#0(47"+7(#%5746764"!(#"04(042"!"8%+7%#3(8(#68"#
D2%4"4M62"#!%#328"#0"4"#?"2V(.#!%8(34"32"#!%K%#5%4#9%42!"#362!"!(5"8%+7%#0"4"#M6%#"#9(K%4+"+&"#+'(#5%#4%!6="#
"(#!(8J+2(#!"#764?"B#%#"5#0%55("5#!%K%8#5%4#%+3(4"I"!"5#"#"3%27"4#"#(4!%8#"76",-#q8#
8%3"+258(#0%,(#M6",#5%#"!82+2574"#"#!%8(34"32"#G#!%5K2"4#"#9%57'(#0F?,23"#0"4"#!%+74(#!(#
8%43"!(#f#3(8#1+<"5%#%8#5%4%8#W?(+5#3(+5682!(4%5X#"(#2+KG5#!%#W?(+5#32!"!'(5X#i"(#2+KG5#
!%#4%3,"8"4#5(?4%#"#2+74"+5291+32"#!%#,J!%4%5#0(,J723(5B#(#%,%27(4"!(#G#%+3(4"I"!(#"#%V04%55"4#
5%65#K",(4%5#0(4#8%2(#!"#%53(,D"#!%#!2<%4%+7%5#04(!67(5j-#b%#<"7(#(#04(3%55(#%,%27(4",#0(4#
52#5;#0(!%#5%4#<(47%8%+7%#2+m6%+32"!(#0(4#7G3+23"5#!%#8"4M6%72+9#f#"M6%,"5#0%,"5#M6"25#(5#
3"+!2!"7(5#%#0(,J723"5#!"#%,27%#5'(#WK%+!2!(5X#"(5#32!"!'(5-#.5#(49"+2="&L%5#!"#5(32%!"!%#
32K2,#+'(#04%57"8#3(+7"5#%#56"#2+m61+32"#!%K%#5%4#,2827"!"#"(#8PV28(U57%#M6"!4(#8%+7",#G#"55(32"!(#3(8#(5#5%962+7%5#J7%+5#+"5#0%5M625"5#!%#K",(4%5#
!253672!"5#+"#$%&'(#/#%#+(#.01+!23%#A-#.#8%7"#(6#K",(4#"55(32"!(#3(8#3"!"#68#!(5#27%+5#
"0"4%3%#%8#0"41+7%5%5-#
K6':&/0#16.,#.'&'n8&&Wm'96#'3#/2&'78;#Z7?&'i28"9%8jb'
763&,.?7?#'R&'?.,#.3&'?#'8.?#,7,'&6':&;7/?7,S@'<&?#,'0&:.78'R:&/3,&8#'0&I,#'&63,&0@'
?&;P/.&S@'#',#0<#.37,'/&,;70'0&:.7.0'R<7,7';7/3#,'7',#<637$%&S'0%&'<,./:P<.&0H16.7'
.;<&,37/3#0'/7';./27'+.?7'i0(!%4jb'
0#,#.'#?6:7?&'#'&I#?.#/3#b'
;#60'?#0#Z&0'#'1&03&0'0#,%&'<7,#:.?&0':&;'796#8#0'?70'&63,70'<#00&70b'
#6';#'n#/:7.G7,#.m'#/3,#'&0'&63,&0'i3(+<(482!"!%jDefesa do quadro mental de democracia participativa
.5#0%55("5#718#0(!%4#0(,J723(B#%#!%K%8#%V%43%4#56"#2+m61+32"#0(4#8%2(#!%#(49"+2="&'(#
%*32%+7%-#:#9(K%4+(#G#!%#0%55("5B#0(4#0%55("5#%#0"4"#"5#0%55("5-#>2!"!'(5#5'(#0"47%5#!%#
04(3%55(5#!%#7(8"!"#!%#!%325'(#3(,"?(4"72K(5B#%#%,%5#34%53%8#%#,67"8#I6+7(5#+(#04(3%55(#!%#
74"+5<(48"&'(#0%55(",#%#%+M6"+7(#!%5%+K(,K%8#68#5%+5(#3(,%72K(#5(?4%#(5#2!%"25#0%,(5#M6"25#
%,%5#!%5%I"8#"5024"4-#:49"+2="&L%5#!"#5(32%!"!%#32K2,#(<%4%3%8#68#3"82+D(#0"4"#M6%#"5#
0%55("5#5%#(49"+2=%8#%#%V04%55%8#56"5#"5024"&L%5#3(,%72K"5-#_"25#(49"+2="&L%5#5'(#%55%+32"25#
0"4"#"55%964"4#M6%#0(,J723(5#04%57%8#3(+7"5B#%#0"4"#,%K"4#"!2"+7%#2+7%4%55%5#3(86+27P42(5U57%#M6"!4(#8%+7",#G#"55(32"!(#3(8#(5#5%962+7%5#J7%+5#+"5#0%5M625"5#!%#K",(4%5#!253672!"5#+"#
3. Quadros e enquadramentos mentais
Causa Comum
66
$%&'(#/#%#.01+!23%#A-#.#8%7"#(6#K",(4#"55(32"!(#3(8#3"!"#68#!(5#27%+5#"0"4%3%#%8#0"41+7%5%5-#
K6'+&6'#0:&82#,'&'96#'>7C#,@'7&'./+J0'?#'0#,':&/?6C.?&'<#87'+.?7b
#6'3#,#.'/&$%&'?#'<&,'96#'>7$&'70':&.070'96#'>7$&'i"67(Q"3%27"&'(jb'
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3. Quadros e enquadramentos mentais
Causa Comum
67
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3. Quadros e enquadramentos mentais
Causa Comum
68
Sumário, Seção 3
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3. Quadros e enquadramentos mentais
Causa Comum
69
4. D A TEORIA À PRÁTICA:
TRABALHANDO COM
VALORES E QUADROS
MENTAIS PROFUNDOS
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04(0"9"+!"#0"4"#342"+&"5B#(6#(#?"+28%+7(#h#06?,232!"!%#%V7%4+"j#(6#5(?4%#(#"68%+7(#!"#
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4. Da teoria à prática
Causa Comum
70
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4.1 Princípio 1: ser transparente e participativo, e demandar o
mesmo padrão dos outros
4.1.1 Teoria
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f#<(4#!%32!2!(B#0(4#M6%57L%5#7P723"5#!%#M6%57L%5#%50%3J*3"5B#0%4525724#%8#"72K"4#M6"!4(5#
8%+7"25#M6%#0(!%8#W+'(#"I6!"4X#iK%4#$%&'(#Z-\j-#_",#4%m%V'(#0(!%42"#5%4#"04%5%+7"!"#3(8(#
68"#5%&'(#!%!23"!"#"#255(#%8#68#4%,"7;42(B#%8#68"#0P92+"#+(#527%B#(6#%8#68"#5%&'(#+(#
4. Da teoria à prática
Causa Comum
71
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(49"+2="&L%5#!"#5(32%!"!%#32K2,#!%K%8#04%552(+"4#(#9(K%4+(#"#3(+!6=24#"+P,25%5#!%#M6"!4(5#
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(5#K",(4%5#M6%#"5#3(86+23"&L%5#%#3"80"+D"5#7%+!%8#"#2+!6=24#+(#0F?,23(B#%#(5#04(KPK%25#
280"37(5#8"25#"80,(5#+(5#3"80(5#5(32",#%#"8?2%+7",#!%#5%#"72K"4#7"25#K",(4%5-#U57"#"+P,25%#
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8"25#"80,(5-#`"25#68"#K%=#%57"#"+P,25%#0(!%#5%4#3(+7%57"!"#f#8"5#"91+32"5#!%#8"4M6%72+9#
%#5%65#3,2%+7%5#!%K%8#!"4#?("5QK2+!"5#h5#2+!23"&L%5#!%#+%3%552!"!%#!%#0%5M625"#"!232(+",B#
%+M6"+7(#74"?",D"8#0"4"#"55%964"4#M6%#56"5#3"80"+D"5#+'(#%57'(#9%4"+!(#%<%27(5#3(,"7%4"25#
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4.2 Princípio 2: garantir que comunicações e campanhas incorporem
os valores que elas buscam promover
4.2.1 Teoria
`%58(#M6%#68"#3"80"+D"#+'(#7%+D"#563%55(B#%,"#K"2#9%4"4#280"37(5#3(9+272K(5#f#0(4M6%#"5#
0%55("5#K%4'(#(5#8"7%42"25#!%#3"80"+D"#%#4%50(+!%4'(#2+3(+532%+7%8%+7%#"(5#K",(4%5#M6%#%,%5#
3(+5"94"8-#U57%5#280"37(5#3(9+272K(5#0(!%8#+'(#7%4#4%,"&'(#h#M6%57'(#%50%3J*3"#(6#!%8"+!"#
0(,J723"#M6%#"#3"80"+D"#%57P#042(42="+!(-#E(47"+7(B#7';7/#.,7'<#87'9678'7':7;<7/27'J':&/?6C.?7'
7%+!%#"#7%4#280"37(5#5%36+!P42(5#+'(#04%K257(5#f#%#%57%5#0(!%8#7"+7(#"I6!"4#M6"+7(#280%!24#
"#%8%491+32"#!%#04%(360"&L%5#5(32"25#(6#"8?2%+7"25#8"25#52571823"5-#T55(#7%8#280,23"&L%5#
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4. Da teoria à prática
Causa Comum
72
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5286,7"+%"8%+7%#280,"+7"4#%#4%<(4&"4#(5#K",(4%5#+%3%55P42(5#0"4"#68#%+9"I"8%+7(#52571823(#3(8#
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563%!2!"X#%8#7%48(5#!"5#74"+5<(48"&L%5#8"7%42"25#M6%#%,"#?653"#04(8(K%44.2.2 Implicações práticas
>(86+23"&L%5#!%#3"80"+D"#!%K%8#5%4#!%5%+D"!"5#!%#8(!(#"#7%4%8#68#280"37(#0(5272K(#
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i"(#2+KG5#!%#"0%,"4#0"4"#(#2+7%4%55%#04;042(#3(8(#68"#8(72K"&'(#0"4"#M6%#"5#0%55("5#"0;2%8#
"#3"80"+D"jt#%,"5#!%K%8#4%50(+!%4#3(8#%80"72"#"#M6",M6%4#9460(#!%#2+7%4%55%#M6%#0(55"#7%4#
72!(#!%5K"+7"9%8#3(8(#4%56,7"!(#!%,"#i"(#2+KG5#!%B#0(4#%V%80,(B#!250%+5"4#"5#+%3%552!"!%5#
!%#<6+32(+P42(5#%8#2+!F5742"5#M6%#0(55"8#7%4#52!(#K257"5#3(8(#04%I6!232"25#5(32",#(6#
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i"(#2+KG5#!%#"0%,"4#0"4"#(#3(+5%+728%+7(#0"552K(#!%#68"#?"5%#!%#"0(2"!(4%5B#7G3+23"5#!%#
0%5M625"5#0"472320"72K"5#!%K%8#5%4#65"!"5#0"4"#%K2!%+32"4#(#"0(2(#"72K(j-
4.3 Princípio 3: esteja preparado para trabalhar pela transformação
sistêmica
4.3.1 Teoria
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3(+I6+7(#!%#7P723"5#0"4"#M6%57L%5#%50%3J*3"5#M6%#0(!%8#",968"5#K%=%5#82+"4#(#04(94%55(#
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3(+7J+6(B#+(#M6",#"5#0%55("5#W!%5"04%+!%8X#K%,D(5#DP?27(5#%#"5568%8#+(K(5B#%#257(#4%M6%4#
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4. Da teoria à prática
Causa Comum
73
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3,28P723"5B#74"=%8#68#%V%80,(#!%57%#720(#!%#3(86+23"&'(#!255(+"+7%Y#K%4#U576!(#!%#3"5(#/4.3.2 Implicações políticas
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_4"?",D"4#0%,"#86!"+&"#52571823"#7%4P#280,23"&L%5#M6"+7(#h#8"+%24"#0%,"#M6",#"5#
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4. Da teoria à prática
Causa Comum
74
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4.4 Princípio 4: construa novas coalizões
4.4.1 Teoria
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2+572762&L%5#%#0(,J723"5#M6%#04(8(K%8#K",(4%5#04(?,%8P723(5Se#U#"(#"?4"&"4#%57"#"9%+!"B#%,%5#0(!%8#
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%+9"I"4#M6"!4(5#8%+7"25#04(<6+!(5#WM6%#"I6!"8XB#0(!%8(5#3(+M6257"4#8"2(4#2+m61+32"#0(4#8%2(#!%#
68"#3(",2='(#3(8#68"#K"42%!"!%#"80,"#!%#(49"+2="&L%5#K2+!"5#!%#(674(5#5%7(4%5Se
>,"4"8%+7%B#%57%#8(!(#!%#5%#<"=%4#3"80"+D"5#+'(#!%K%#56?5727624#7(7",8%+7%#"5#"?(4!"9%+5#
"76"25B#8"5#0(!%42"#"80,2"4#529+2*3"72K"8%+7%#"5#"&L%5#!%#3"80"+D"#0(4#M6%57L%5#%50%3J*3"54.4.2 Implicações práticas
k"#04P723"B#257(#280,23"#%8#2!%+72*3"4#<"7(4%5#M6%#04(8(K%8#K",(4%5#WM6%#+'(#"I6!"8XB#
(6#?"44%24"5Q3D"K%#0"4"#"#04(8(&'(#!%#K",(4%5#WM6%#"I6!"8XB#%#!%5%+D"4#3"80"+D"5#%8#
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!"#5(32%!"!%#32K2,#0(!%#7"8?G8#3(8%&"4#"#%V0,(4"4#8"+%24"5#0%,"5#M6"25#(#0%+5"8%+7(#
0(55"#5%4#2+K%572!(#0"4"#M6%#5%#"04(<6+!%#68"#3(804%%+5'(#!"5#2+7%4!%0%+!1+32"5#%+74%#
!2<%4%+7%5#5%7(4%5B#%#3(8(#"5#%574"7G92"5#0(!%8#5%4#"I657"!"5#5(?#"#,6=#!(#3(+D%328%+7(#M6%#
%8%49%-#:#04(I%7(#.372(+_(u+#l("!8"0#(<%4%3%#68#%V%80,(#!%#68"#4%!%#!%#%574"7%9257"5#
!%#(49"+2="&L%5#!"#5(32%!"!%#32K2,#M6%#%57'(#3(8%&"+!(#"#74"7"4#!%57"5#M6%57L%5-A|
4. Da teoria à prática
Causa Comum
75
Estudo de Caso 3
A publicidade e os problemas maiores-do-que-si-mesmo
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?%+%<J32(5#9%+G423(5#%8#04(8(K%4#04%(360"&'(#5(?4%#68#3(+I6+7(#!%#04(?,%8"5#8"2(4%5Q!(Q
M6%Q52Q8%58(#f#0(4#%V%80,(B#!%5"*(5#"8?2%+7"25B#!%5"*(5#!(#!%5%+K(,K28%+7(#%#!%5296",!"!%#
f#%8#68#+JK%,#W3(9+272K(Xk'(#DP#%50"&(#0"4"#!%5%+K(,K%4#%57%#3"5(#!%#8"+%24"#3(80,%7"#"M62B#8"5#%V257%#%K2!1+32"#
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7(4+(#!%#)#82,#04(0"9"+!"5#0(4#!2"#!%#"3(4!(#3(8#",968"5#%5728"72K"5#f#718#68#280"37(#+(5#
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4. Da teoria à prática
Causa Comum
76
4.5 Princípio 5
4.5.1 Teoria
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+.?7p'd&;&'#03&6':&/#:37?&'<#00&78;#/3#'7'0670':&/0#9FD/:.70@':&;&'0#,'26;7/&p'Y'96#'
7'>7C@'0#'J'96#'>7C@'I&/.37@'076?=+#8@'71,7?=+#8@'073.0>73L,.7p'K;'9678'0.03#;7':76078'#87'0#'
#/:7.G7p'd&;&'#87'+7.'7>#37,'70'1#,7$B#0'>636,70p'i'Z6037'#'/&0'>7C';7.0'8.+,#0p'K8#+7,='70'
78;70@'#'3#,#;&0'7?;.,7$%&'<&,'#87pc'i/@@|Y#A//jT57(#280,23"#M6%#(5#%<%27(5#3(9+272K(5#!%#68"#0(,J723"#%8#68"#P4%"#f#7",K%=#?%8#!257"+7%B#
0(4#%V%80,(B#!"#0(,J723"#"8?2%+7",#f#0(!%42"#7%4#280,23"&L%5#0"4"#2+36724#M6"!4(5#8%+7"25#
04(<6+!(5#!%#0%5(#0"4"#"#"3%27"&'(#0F?,23"#!%#i%#!%8"+!"#0(4j#0(,J723"5#0"4"#(#8%2(Q"8?2%+7%X##?I7:W'<&8P3.:&
.#0(,J723"#0F?,23"#G#68"#<%44"8%+7"#280(47"+7%#0"4"#<(47",%3%4#!%7%482+"!(5#K",(4%5#
+(#!253645(#0F?,23(B#!%#8(!(#M6%#0(,J723"5#<6764"5#0"4%3%4'(#+"764"25B#%#"74"24'(#"0(2(#
0F?,23(#iC4%u%4#%#w"s(<<B#/@@^"#%#/@@^?j-#b%57%#8(!(B#2!G2"5#5(?4%#0(,J723"#3(9+272K"#
5'(#%574%27"8%+7%#",2+D"!"5#"(#04(KG4?2(#d+(K"5#0(,J723"5#0F?,23"5#342"8#+(K"#0(,J723"e#
i"742?6J!(#"#U-U-#$3D"7753D+%2!%4j#%#"(#3(+3%27(#!%#W>##?I7:W'0(,J723(X-#>(8(#%534%K%8#$(55#
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<&?#;'1#,7,'?.+.?#/?&0'&6'<#,?70'#8#.3&,7.0)'!)))*'Y':&/:#.3&'?#'>##?I7:W@'/&'#/37/3&@'
061#,#'6;7'./3#,7$%&';7.0'<,&>6/?7)'N#037'+.0%&@'<&8P3.:70'>7C#;';7.0'?&'96#'073.0>7C#,'
&6'/%&'073.0>7C#,b'#870';6?7;':7,7:3#,P03.:70'I=0.:70'?7'<7.071#;'<&8P3.:7)']&8P3.:70'
)W.#1*"(&)$0'/&0',21%&">'20"(&)$#+31*"(&'&*$2,>7%"%&10'2310"0'(&'&123'%'(('(A&S#"(&
)$0'/&12G7'2*1"%&*%'28"(&($.%'&$&67'&?&)$((+!'#-&0'(':5!'#&'&2$%/"#A&S#"(&)$0'/&"#3'%"%&
:&/:#<$B#0'?#':.?7?7/.7'#'?#'037360c'i$(55#%#$3D4"8B#/@@]Y#AA)j-
4. Da teoria à prática
Causa Comum
77
.5#8"+%24"5#0%,"5#M6"25#"5#0(,J723"5#0F?,23"5#0(!%8#"<%7"4#"#(02+2'(#0F?,23"#!%#8"55"#%57'(#
,(+9%#!%#5%4#3,"4"5B#%#5'(#04(K"K%,8%+7%#!%0%+!%+7%5#7"+7(#!"#+.0.I.8.?7?#'!%#68"#0(,J723"#
i(#94"6#%8#M6%#"#0(,J723"#G#3(+D%32!"#%#3(8%+7"!"#%8#!%?"7%5#0F?,23(5j#M6"+7(#!%#56"#
<,&G.;.?7?#'i"#%V7%+5'(#M6%#"#0(,J723"#7%8#!%#68#%<%27(#28%!2"7(#%#3(+34%7(#+"5#K2!"5#!"5#
0%55("5j#i$(55#%#$3D4"8B#/@@]j-#q8"#0(,J723"#8"25#K25JK%,#%#04;V28"#7%8#7%+!1+32"#"#7%4#
8"2(4#%<%27(#!%#8(,!"4#"#(02+2'(#0F?,23"UV257%#%K2!1+32"#56*32%+7%#!(#%<%27(#!%#0(,J723"5#0F?,23"5#5(?4%#(5#K",(4%5#36,764"25-#
O#3,"4(#M6%#255(#G#<4%M6%+7%8%+7%#!2<J32,#!%#5%#%57"?%,%3%4#5%#"#?653"#!%#!%7%482+"!"5#
0(,J723"5#,%K"4"8#h#86!"+&"5#!%#K",(4%5#36,764"25B#(6#5%#74"+5<(48"&L%5#!%#K",(4%5#
36,764"25#342"4"8#(#%50"&(#0(,J723(#+%3%55P42(#0"4"#"#4%<(48"#2+5727632(+",A<7,#/3#;#/3#'&0'
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%V"82+"4#"#3"65",2!"!%#!(5#04(3%55(5#!%#>##?I7:W'0(,J723(5-#.0;5#"#4%6+2<23"&'(B#"5#
0(,J723"5#!"#.,%8"+D"#:32!%+7",#<(4"8#W280(57"5X#h#.,%8"+D"#:42%+7",-#k'(#3(8(#
4%56,7"!(#!%#68"#86!"+&"#+"5#"7276!%5#!(#0F?,23(B#8"5#8"25#3(8(#68#4%56,7"!(#!%#
68#%K%+7(#5J5823(#0(,J723(-#.7276!%5#0F?,23"5#%8#4%,"&'(#h5#4%50(+5"?2,2!"!%5#!(#
9(K%4+(#+"#"+729"#.,%8"+D"#:42%+7",#i0(4#%V%80,(B#5%#(#9(K%4+(#!%K%42"#(<%4%3%4#
5%4K2&(#!%#5"F!%#0"4"#(5#!(%+7%5B#68#+JK%,#!%#K2!"#!%3%+7%#0"4"#(5#2!(5(5B#(6#4%!6=24#
"5#!2<%4%+&"5#!%#4%+!"#%+74%#423(5#%#0(?4%5j#5%#!%8(+574"4"8#%57PK%25#!64"+7%#(#
0%4J(!(#A||@Q/@@\-#k(#%+7"+7(B#"7276!%5#+"#"+729"#.,%8"+D"#:42%+7",#86!"4"8#
8"43"!"8%+7%#"0;5#"#280(52&'(#W%V7%4+"X#!%#2+572762&L%5#!"#.,%8"+D"#:32!%+7",#
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04(7%&'(#5(32",#+"5#.,%8"+D"5#!(#w%57%#%#:%57%#<(4"8#74"!6=2!(5#3(8(#!2<%4%+&"5#
8"25#04(<6+!"5#!"5#K25L%5#!%#86+!(#!(5#",%8'%5#!(#w%57%#%#!(#:%57%B#!%#"+7%5#!"#
4%6+2<23"&'(#i$K",,<(45B#/@A@j-#$7%<"+#$K",,<(45#3(+3,62#5%6#%576!(#5(?4%#(#%<%27(#!%#
>##?I7:W'!%#0(,J723"#0F?,23"#+"5#"7276!%5#",%8'5#5(?4%#"#2+7%4K%+&'(#!(#%57"!(Y
`N&+70'./03.63.$B#0':,.7;'/&+70'#G<#:373.+70'/&,;73.+70@'96#'8#+7;'7'/&+70'73.36?#0'
#;',#87$%&'7'<&8P3.:70'<VI8.:70)'N&+70'1#,7$B#0'0%&'<7,3.:687,;#/3#'060:#3P+#.0'7'/&+70'
:&/?.$B#0'./03.36:.&/7.0@'<&,'/%&'3#,#;'#G<#,.D/:.70'>&,;73.+70'7/3#,.&,#0'96#'?#+7;'
0#,':&/0.?#,7?70)c'i/@A@Y#A)Aj.++%#w"4"5(+#$3D+%2!%4#%#c%,%+#T+94"8#!%7",D"4"8#"5#KP42"5#<(48"5#0%,"5#M6"25#"5#0(,J723"5#
0F?,23"5#8(,!"8#"#3(804%%+5'(#!"5#0%55("5#5(?4%#5%65#!24%27(5#%#4%50(+5"?2,2!"!%5#3(8(#
32!"!'(5-#b%#0"47236,"4#4%,%KH+32"#0"4"#%57%#4%,"7;42(B#5(?#"#,6=#!"#!253655'(#5(?4%#(#M6"!4(#
8%+7",#!%#!%8(34"32"#0"472320"72K"B#G#"#8"+%24"#0%,"#M6",#(#04(3%55(#!%#!%5%+K(,K28%+7(#!%#
0(,J723"5#G#<4%M6%+7%8%+7%#W3"0764"!(X#0(4#%,27%5#0(,J723"5#%#%V0%475-#UV257%#68#+F8%4(#94"+!%#
!%#2+232"72K"5#0"4"#74"=%4#32!"!'(5#0"4"#!%+74(#!(#04(3%55(#!%#%,"?(4"&'(#!%#0(,J723"5#i0(4#
%V%80,(B#9460(5#7%8P723(5B#IF425#0(06,"4%5B#3(+5%,D(5#!%#3(+56,7"#3(86+27P42"B#3(+<%41+32"5#
!%#3(+5%+5(5#%#9%57'(#2+3,652K"j#i$3D+%2!%4#%#T+94"8B#/@@]j-#U,%5#718#(#%<%27(#37/3&'-+'
!%5%+K(,K%4#%574"7G92"5#!%#0(,J723"5#%50%3J*3"5#(+!%#%57"5#7G3+23"5#5'(#280,"+7"!"5B#967/3&'
!%#3(+574624#"#3(804%%+5'(#!%#32!"!"+2"B#M6%#2+3,62#%+K(,K28%+7(#"72K(#+(#04(3%55(#0(,J723(#
f#"I6!"+!(#0(47"+7(#"#04%K%+24#"#3"0764"#!(#04(3%55(#0(,J723(#%#56"#2+m61+32"#3(9+272K"#0%,"5#
%,27%5-#.#0(,J723"#!%#0,"+%I"8%+7(#G#68"#P4%"#!"5#0(,J723"5#0F?,23"5#M6%#0(!%42"#5%4#280(47"+7%#
4. Da teoria à prática
Causa Comum
78
0"4"#5%#2+m6%+32"4#"#04%K",1+32"#!(#M6"!4(#8%+7",#!%#2+7%4%55%#3(868#iK%I"#(#U576!(#!%#>"5(#Zj-#
E"4%3%#04(KPK%,#M6%#(#0(7%+32",#M6%#"5#0(,J723"5#!%#0,"+%I"8%+7(#718#!%#04(8(K%4#(#M6"!4(#
8%+7",#!%#2+7%4%55%#3(868#5%4P#4%,%K"+7%8%+7%#!%0%+!%+7%#!"#%V7%+5'(#0%,"#M6",#(#04(3%55(#
!%#0,"+%I"8%+7(#G#0(4#52#5;#K2K%+32"!(B#3(8(#"?%47(#%#!%,2?%4"72K(#i(6#5%I"B#"#%V7%+5'(#0%,"#
M6",#%,%#4%m%7%#(#M6"!4(#8%+7",#!%#!%8(34"32"#0"472320"72K"j-
Estudo de caso 4
Feedback político na política de planejamento do uso da terra no Reino Unido
U57%#74%3D(#%V0,(4"#",968"5#!"5#0(552?2,2!"!%5#0%,"5#M6"25#"#0(,J723"#!%#0,"+%I"8%+7(#!(#65(#
!"#7%44"#+(#l%2+(#q+2!(5#0(!%8#7%4#"I6!"!(#"#<(47",%3%4#(#M6"!4(#8%+7",#!%#2+7%4%55%#3(868#
%8#8%2(#"(5#32!"!'(5#!(#l%2+(#q+2!(B#3(8#280,23"&L%5#M6%#5%#%57%+!%8#0"4"#",%8#!"5#
"7276!%5#!(#0F?,23(#M6"+7(#"#M6%57L%5#!%#0,"+%I"8%+7(-#U8?(4"#+'(#K%42*3"!"#%802423"8%+7%B#
G#2+7%4%55"+7%#%V0,(4"4#255(#3(8(#68#%V%80,(#0(7%+32",#!%#>##?I7:W#h5#0(,J723"5#0F?,23"5:#0,"+%I"8%+7(#!"5#32!"!%5#%#!(5#3"80(5#+(#l%2+(#q+2!(#34%53%6#!%5!%#"#,%925,"&'(#
4%<%4%+7%#"#3(+5746&'(#!(#5G36,(#A|#%8#<6+&'(#!"#04%(360"&'(#3(8#"#5"F!%#0F?,23"#
%#(#280"37(#"8?2%+7",#!(#!%5%+K(,K28%+7(#5%8#3(+74(,%-#U57%5#5%#!%5%+K(,K%4"8B#
0"47236,"48%+7%#!%0(25#!"#$%96+!"#n6%44"#`6+!2",B#74"=%+!(#M6"5%#7(!(#!%5%+K(,K28%+7(#
529+2*3"72K(#0"4"#(#3(+74(,%#0F?,23(B#7(4+"+!(Q(#(?I%7(#!%#0%48255'(#!%#0,"+%I"8%+7(-#$(?#
(#.7(#!%#E,"+%I"8%+7(#!"#>2!"!%#%#!(#>"80(#!%#A|Z]B#d(5#!24%27(5#!%#!%5%+K(,K28%+7(#+"#
7%44"#%#(5#K",(4%5#2+%4%+7%5#!%#!%5%+K(,K28%+7(#<(4"8#+"32(+",2="!(5-#_(!(5#(5#04(042%7P42(5#
!%#7%44"#<(4"8#0(47"+7(#3(,(3"!(5#+"#0(52&'(#!%#0(55624#"0%+"5#(5#!24%27(5#%#K",(4%5#!%#65(#
%8#56"#7%44"#%V257%+7%5#iA|Z]je#i>6,,2+9u(47D#"+!#k"!2+B#/@@\Y#/)jw%925,"&L%5#!(#0;5Q96%44"#3(8(#%57"#4%04%5%+7"4"8#68#4%3(+D%328%+7(#!"#+%3%552!"!%#0"4"#
"#2+7%4K%+&'(#9(K%4+"8%+7",#%8#3%47"5#P4%"5#!%#2+7%4%55%#0F?,23(B#!%#<(48"#M6%#06!%55%#5%4#
3(+52!%4"!(#280%+5PK%,#%8#!2K%45(5#(674(5#3(+7%V7(5#0(,J723(5#i0(4#%V%80,(#(5#U57"!(5#
q+2!(5j-#T55(#,%K(6#ED2,20#.,,8%+!2+9%4B#!24%7(4#!(#U64(0%"+#"+!#l%92(+",#l%5%"43D#
>%+7%4#i>%+74(#!%#E%5M625"#U64(0G2"#%#l%92(+",jB#%#68#%V0%47#%8#7%(42"#!(#0,"+%I"8%+7(B#"#
3(8%+7"4#d7(4+"4Q5%#68#0,"+%I"!(4#(6#68#"3"!1823(#!%#0,"+%I"8%+7(#G#"!%+74"4#68#86+!(#
+(#M6",#(#?%8#3(868#G#%,%K"!(#0%,(#2+!2KJ!6(e#i.,,8%+!2+9%4B#/@@AY#A@/j-#k"#8%!2!"#%8#
M6%#(#5257%8"#!%#0,"+%I"8%+7(#4%m%7%#%57%5#042+3J02(5B#%,%#!%K%#3(+742?624#0"4"#2+36724#"2+!"#
8"25#(#M6"!4(#8%+7",#!%#2+7%4%55%#3(868E"4%3%#04(KPK%,#M6%#"5#,%25#!%#0,"+%I"8%+7(#!(#l%2+(#q+2!(#7%4'(#68#280"37(#3(9+272K(#+(5#
32!"!'(5#!(#l%2+(#q+2!(Y#0(4#%V%80,(B#"#%V0%421+32"#0%55(",#!"5#0%55("5#!(5#3(+74(,%5#!%#
0,"+%I"8%+7(#!%K%8#,%K"4#"(#"68%+7(#!"#%V0%37"72K"#!(#0F?,23(#!%#M6%#(#!%5%+K(,K28%+7(#
3(8%432",#(6#!%#+(K(5#04(I%7(5#!%#2+<4"%5746764"#!%K%8#5%4#"04(042"!"8%+7%#(?I%7(#!%#
04(3%!28%+7(5#!%#0,"+%I"8%+7(5#429(4(5(5#f#7"+7(#M6"+7(#"5#0%55("5#"3%27"8#M6%#5%6#04;042(#
4%M6%428%+7(#0(4#68"#%V7%+5'(#!"#3"5"#!%K"#5%4#%V"82+"!(#3427%42(5"8%+7%-#T57(#0(4#56"#
K%=#!%K%#7%4#5%4K2!(#0"4"#<(47",%3%4#"#%V0%37"72K"#!(#0F?,23(#!%#M6%#"#%53(,D"#2+!2K2!6",B#(6#
2+7%4%55%5#!(5#+%9;32(5B#!%K%8#0(4#K%=%5#5%4#56?I69"!(5#"(#2+7%4%55%#3(868#8"2(4-#
k'(#0"4%3%#M6%#%V257%#0%5M625"#M6%#3D"8%#"#"7%+&'(#!24%7"8%+7%#0"4"#%57"#M6%57'(B#%#%V257%#
68"#%53"55%=#9%4",#!%#0%5M625"#5(?4%#"7276!%5#!(#0F?,23(#%8#4%,"&'(#"#,%25#!%#0,"+%I"8%+7(-#
Causa Comum
79
.2+!"#"5528B#G#529+2*3"72K(#3(80"4"4#"50%37(5#!(5#5257%8"5#!%#0,"+%I"8%+7(#!(#65(#!"#7%44"#
+(#l%2+(#q+2!(#3(8#(#!%?"7%#5(?4%#65(#!"#7%44"#+"#.8%423"#!(#k(47%-#E(4#%V%80,(B#%8#
<%K%4%24(#!%#/@@[B#"#,%925,"&'(#!(#Wn4%%+?%,7X#i32+764'(#K%4!%j#<(2#5"+32(+"!"#0"4"#!%*+24#%#
04(7%9%4#]/@#82,#D"#!%#7%44"#"8?2%+7",8%+7%#5%+5JK%,#%#!%#"94236,764"#!(#!%5%+K(,K28%+7(#
%#%V0"+5'(#64?"+"#%8#:+7P42(B#>"+"!P-#.#,%925,"&'(#5%#!%0"4(6#3(8#<(47%#(0(52&'(#!%#
04(042%7P42(5#!%#7%44"#04%(360"!(5#3(8#"#0%4!"#!"#0(552?2,2!"!%#!%#65(#!%#56"#7%44"#!"#<(48"#
M6%#M625%55%8-#k(#l%2+(#q+2!(#"#"3%27"&'(#0F?,23"#!"#0(,J723"#!(#32+764'(#K%4!%#G#7",#M6%#
D(I%#0(63(5#M6%572(+"8#5%65#042+3J02(5Q3D"K%`"25#"2+!"B#0"4%3%#04(KPK%,#M6%#"#0(,J723"#0F?,23"#!(#l%2+(#q+2!(#7%+!%4P#"#4%!6=24#"#
4%52571+32"#"(#!%5%+K(,K28%+7(#%8#,(3"25#(+!%#G#!%8(+574"!(#74"+50"4%+7%8%+7%#3(8(#!%#
2+7%4%55%#0F?,23(-#
>%47"8%+7%#%8#8%2(#"#9460(5#!%#3"80"+D"#3(8(#(#>ElUB#%V257%#"#0%43%0&'(#!%#M6%#
04(3%55(5#I657(5#%#74"+50"4%+7%5#74"4'(#(#"68%+7(#!"#?("#K(+7"!%#%8#"3%27"4#!%5<%3D(5#
M6%B#%8?(4"#7%+!(#280"37(5#,(3"25#+%9"72K(5B#"2+!"#"5528#5'(#0%43%?2!(5#3(8(#!%#
2+7%4%55%#0F?,23(#+(#5%+72!(#8"25#"80,(-#E"4%3%#2+%K27PK%,#M6%#%57%#"0(2(#!(#0F?,23(#%57"4P#
!24%7"8%+7%#,29"!(#"#0%43%0&L%5#!(#3(804(8%728%+7(#!(#9(K%4+(#3(8#(#%+K(,K28%+7(#
32!"!'(#+"5#!%325L%5#!%#0,"+%I"8%+7(-#$%#(#%V%43J32(#!%#3(+56,7"#0F?,23"#G#K257(#3(8(#
%V%43J32(5#!%#K2742+%#<&03'2&:B#"#3(+*"+&"#!(#0F?,23(#+(#5257%8"#K"2#(?K2"8%+7%#5%#!%94"!"4-#
:6#5%I"#+"5#5276"&L%5#%8#M6%#0(,J723"#!%#0,"+%I"8%+7(#(0%4"#0"4"#I6572*3"4#%#04(8(K%4#(#
M6"!4(#8%+7",#!%#!%8(34"32"#0"472320"72K"B#0(!%#5%#"+7%320"4#M6%#"#"3%27"&'(#!(#0F?,23(#!"5#
?"5%5#!%#2+7%4%55%#3(868#0"4"#(#5257%8"#!%#0,"+%I"8%+7(#5%4P#04(8(K2!"k"764",8%+7%#+'(#5%#569%4%#"M62#M6%#(#5257%8"#!%#0,"+%I"8%+7(#"76",#!(#l%2+(#q+2!(#5%I"#
0%4<%27(Y#%,%#G#0(4#K%=%5#+%?6,(5(B#K6,+%4PK%,#h#3"0764"#0(4#2+7%4%55%5#%5365(5B#%#,%+7(#%8#
4%50(+!%4#h5#86!"+&"5#+(#65(#!"#7%44"#M6%#"5#4%50(57"5#0"4"#(5#!%5"*(5#!"#5657%+7"?2,2!"!%#
04(K"K%,8%+7%#!%8"+!"8-#`"5#+'(#%V257%#+%+D68"#34J723"#0(,J723"#<6+!"8%+7",#+(#l%2+(#
q+2!(#M6"+7(#"(#042+3J02(#!%#M6%#68"#2+572762&'(#0F?,23"#!%K"#7%4#0(!%4%5#"80,(5#0"4"#
!%32!24#M6%57L%5#!(#65(#!"#7%44"-
4.5.2 Implicações práticas
h/:&,<&,#'6;7':&;<,##/0%&'?#'>##?I7:W'<&8P3.:&'/&'?#0#/2&'?7':7;<7/27
E"472320"+7%5#!%#3"80"+D"5#!%K%8#4%3(+D%3%4#M6%#3"80"+D"5#0"4"#+(K"5#0(,J723"5#(6#
+(48"72="&L%5B#5%#72K%4%8#563%55(B#,%K"4'(#"#+(K"5#2+7%4K%+&L%5#!(#9(K%4+(#M6%#0(4#56"#K%=#
7%4'(#280,23"&L%5#0(,J723"5#280(47"+7%5-#T+!%0%+!%+7%8%+7%#!"5#0(,J723"5#7%4%8#(#%<%27(#!%#
",2K2"4#!%#28%!2"7(#68#3(+I6+7(#!%#04(?,%8"5#5(32"25#(6#"8?2%+7"25B#%,"5#7%+!%8#"#"0(2"4#(6#
82+"4#(#74"?",D(#M6%#K25"#<(47",%3%4#(5#K",(4%5#!%57"3"!(5#"328"-#.7%+&'(#!%K%#5%4#!"!"#"#
7"25#"50%37(5#f#5%#%,%5#5'(#0(5272K(5#(6#+%9"72K(5-#.M62#"?(4!"9%+5#!%K%8#5%4#!%5%+K(,K2!"5B#
%#672,2="!"5B#0"4"#5%#"K",2"4#(#280"37(#3(9+272K(#!%#68"#+(K"#0(,J723"#0F?,23"X7$7':7;<7/27'<&,'<&8P3.:70'<VI8.:70'./0<.,7?&,70
:49"+2="&L%5#!"#5(32%!"!%#32K2,#!%K%8#7"8?G8#<"=%4#3"80"+D"5#0(4#0(,J723"5#M6%#5%I"8#
4. Da teoria à prática
Causa Comum
80
2+5024"!(4"5B#%#3(86+23"4#%57"#+"764%="#2+5024"!(4"#"74"KG5#!(#"0%,(#"(5#K",(4%5#2+574J+5%3(5-#
>"80"+D"5#!%K%8#04(8(K%4#"#34%+&"#0F?,23"#!%#M6%#0(,J723"5#9(K%4+"8%+7"25#0(!%8#5%#
7(4+"4#68"#3(25"#!"#M6",#(5#32!"!'(5#0(!%8#5%#(496,D"4-#n%57(4%5#!%#3"80"+D"5#!%K%8#
3(+52!%4"4#"!K(9"4#3(+74"#2+232"72K"5#0(,J723"5#M6%#560L%8#M6%#32!"!'(5#5%#3(80(47"4'(#
K25"+!(#(#2+7%4%55%#04;042(B#"2+!"#M6%#(5#280"37(5#8"7%42"25#!%#7"25#0(,J723"5#5%I"8#
0(7%+32",8%+7%#0(5272K(5Y#%57"5#0(,J723"5#7%+!%8#"#"I6!"4#"#%V74"24B#%#0(47"+7(#"#2+36724B#
"M6%,%5#K",(4%5#M6%#%,"5#04%5560L%8Y82#'73,7+J0'?&':&/Z6/3&'?#'<&8P3.:70'<VI8.:70
E"472320"+7%5#!%#3"80"+D"5#!%K%8#4%3(+D%3%4#M6%#3%47"5#0(,J723"5#0F?,23"5#04(%82+%+7%5B#
+'(#!24%32(+"!"5#"#68"#M6%57'(#%50%3J*3"B#0(!%8#7%4#280"37(5#04(<6+!(5#+"5#"7276!%5#!(5#
32!"!'(5#M6"+7(#"#%57"#M6%57'(-#U57%#5%4P#(#3"5(#0"47236,"48%+7%#%8#4%,"&'(#"#0(,J723"5#M6%#718#
68#0%4*,#8"43"+7%B#%#5(?4%#"5#M6"25#"5#0%55("5#718#<4%M6%+7%8%+7%#68"#%V0%421+32"#0%55(",-#
E(4#%V%80,(B#"5#%V0%421+32"5#!%#K2!"#!"5#0%55("5#3(8#(#kc$}k"72(+",#c%",7D#$%4K23%#i5%4K2&(#
0F?,23(#!%#5"F!%#!"#T+9,"7%44"j#0(!%#5%4#8627(#280(47"+7%#0"4"#<(47",%3%4#M6"!4(5#8%+7"25#
04(<6+!(5#M6%#5657%+7"4'(#%V04%55L%5#!%#04%(360"&'(#0F?,23"#5(?4%#86!"+&"#3,28P723"#(6#
0(?4%="#9,(?",#i>4(807(+#%7#",-B#/@A@j-#$282,"48%+7%B#"5#%V0%421+32"5#!%#K2!"#!"5#0%55("5#3(8#
(#3(+74(,%#0F?,23(#!(#65(#!"#7%44"#i(6#5%I"B#0(,J723"#!%#0,"+%I"8%+7(j#0(!%#5%4#280(47"+7%#0"4"#
<(47",%3%4#68#5%+5(#3(868#!"#+%3%552!"!%#!%#5%#04(7%9%4#+(55(#8%2(Q"8?2%+7%#3(80"472,D"!(k#0#/2#'<,&<&0370'<&8P3.:70'?#'378';&?&'96#'&0'#>#.3&0';73#,.7.0'#':&1/.3.+&0'0#'
7<L.#;';6367;#/3#
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0(,J723"5#0(!%8#5%4#4%K(9"!"5#f#0(4#%V%80,(B#"0;5#"#86!"+&"#!%#9(K%4+(-#T57(#
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%+<4"M6%32!(-#E(47"+7(B#G#280(47"+7%#9"4"+724#M6%B#"(#5%#8(,!"4#68"#0(,J723"#0F?,23"#
M6%#5%#4%*4"#"#68#4%56,7"!(#8"7%42",B#(5#%<%27(5#3(9+272K(5#!"M6%,"#0(,J723"#7"8?G8#
5%4K%8#5286,7"+%"8%+7%#0"4"#<(47",%3%4#"2+!"#8"25#(5#M6"!4(5#8%+7"25#04(<6+!(5#M6%#
5'(#280(47"+7%5#0"4"#8"+7%4#(#"0(2(#0F?,23(#0"4"#"M6%,"#0(,J723"-#UB#"2+!"B#257(#0(!%#5%4#
K257(#3(8#(#%V%80,(#!(#kc$-#>2!"!'(5#5'(#,%8?4"!(5#!(5#K",(4%5#3%+74"25#!"5#0(,J723"5#
0F?,23"5#!%#5"F!%#7(!"#"#K%=#M6%#K1%8#(#!2+D%24(#5%+!(#4%724"!(#!%#5%65#5",P42(5#(6#
4%86+%4"&L%5#i"2+!"#M6%#7%+D"8#7"8?G8#68#5%964(#5"F!%#042K"!(#%#M6%#I"8"25#K2%55%8#
"#65"4#(#kc$#0"4"#52#04;042(5j-#U57%#"7(#5280,%5#4%04%5%+7"#68#%804%%+!28%+7(#+(#
5%+72!(#!%#M6%#!%K2!(#362!"!(#5%4P#!"!(#"#68#2+!2KJ!6(#5%#%,%#(6#%,"#*3"4%8#!(%+7%5-#
U57%#3(+D%328%+7(#%57P#2+3(40(4"!(#+(#<%272(#2+5727632(+",#!"#0(,J723"#0F?,23"B#%#(<%4%3%#
68"#<6+!"&'(#8(4",#3,"4"#0"4"#(#"0(2(#3(+72+6"!(#"(#kc$d&/03,67'0./#,1.70'#/3,#'<&8P3.:70'/&'/P+#8'?&0'967?,&0';#/37.0'96#'70'7<&.7;
E4(364%#8"+%24"5#!%#3"027",2="4#(5#280"37(5#3(9+272K(5#!%#!%7%482+"!"5#0(,J723"5B#%8#
,69"4%5#(+!%#%57"5#718#560(47%#0F?,23(#"80,(B#0"4"#3(+574624#"0(2(#0"4"#(674"5#0(,J723"5#
M6%#2+367%8#"2+!"#8"25#(5#8%58(5#K",(4%5-#U+7'(B#5%962+!(#(#%V%80,(#!(#kc$#68#
%57P92(#8"25#"!2"+7%B#74"?",D(#%80J423(#<6764(#0(!%42"#<(3"4#%8#%57"?%,%3%4#5%#"5#
%V0%421+32"5#!"5#0%55("5#3(8#(#kc$#"I6!"8#"#2+36724#68#3(+I6+7(#!%#K",(4%5#3%+74"25#+(#
4. Da teoria à prática
Causa Comum
81
l%2+(#q+2!(-#$%#%57%#<(4#(#3"5(B#"7276!%5#3((0%4"72K"5#%#%80P723"5#M6"+7(#h#04%K%+&'(#+"#
5"F!%#0(!%42"8#5%4#65"!"5#3(8(#!(8J+2(5Q<(+7%#0"4"#68"#8%7P<(4"#M6%#3(+!6=#(#362!"!(#
3((0%4"72K(#0"4"#32!"!'(5B#468(#"(#!(8J+2(Q",K(#!%#04%(360"&'(#0%,(#?%8#%57"4#!%#f#0(4#
%V%80,(#f#32!"!'(5#!(#86+!(#i%#0(47"+7(#M6%57L%5#!%#0(?4%="#%#5"F!%#9,(?"25jB#(#86+!(#
+"764",B#(6#(674"5#%50G32%5-#T57(#"I6!"4P#"#<(47",%3%4#"2+!"#8"25#68#M6"!4(#8%+7",#!%#
W362!"!(#3(8#"#5"F!%#0F?,23"XB#%#"I6!"4P#"2+!"#"#04(8(K%4#K",(4%5#6+2K%45",257"5-#O#3,"4(#
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7'(#36,764",8%+7%#<(47%#"76",8%+7%j#0(!%#"2+!"#5%4#65"!(#0"4"#"I6!"4#"#<(47",%3%4#"2+!"#
8"25#(#M6"!4(#8%+7",#!%#W362!"!(#3(8#"#5"F!%#0F?,23"X-
4.6 Princípio 6: administrar barganhas quando inevitáveis
4.6.1 Teoria
`627"5#K%=%5B#"M6%,%5#K",(4%5#M6%#5'(#"72K"!(5#!"#<(48"#8"25#04(!63%+7%#+"#?653"#
!%#68#3(+I6+7(#%50%3J<23(#!%#!%7%482+"!(5#(?I%72K(5#!%#3"80"+D"#5%4'(#(5#;#0;&0'
K",(4%5#M6%#K24'(#8(72K"4#"#86!"+&"#8"25#5257%8P723"-#R6"+!(#%57%#G#(#3"5(B#(?I%72K(5#
!%#3"80"+D"5#0(4#M6%57L%5#%50%3J<23"5#%#52571823"5#3(+K%4924'(-#>(8(#(5#K",(4%5#
2+74J+5%3(5#5'(#8"25#3D"8"72K(5B#%#"5#0%55("5#5'(#3"!"#K%=#8"25#8(72K"!"5#"#"924#
3(8(#4%56,7"!(#!%,%5B#7",#52+%492"#%8%4924P#3(8#<4%Ma1+32"#3"!"#K%=#8"2(4t0'+#C#0'0#,='
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!(5#04(?,%8"5#"76"25#5'(#7(8"!(5#3(8(#!%#94"+!%#280(47H+32"B#8"5#"2+!"#5%4P#
+%3%55P42(#"0%,"4#0"4"#K",(4%5#",7%4+"72K(5#+(#3"82+D(#%8#?653"#!(#!%5%+K(,K28%+7(#
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x#‘Ganhar a batalha específica a qualquer custo’-#>"80"+D"5#%#3(86+23"&L%5#5'(#
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M6%57L%5#%50%3J*3"5B#%#280,"+7"4#M6",M6%4#"?(4!"9%8#M6%#"68%+7"4P#"(#8PV28(#"5#
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+(#"0%,(#"#%57%5#K",(4%5#0(55"#0(4#K%=%5#5%4#!%04%32"!"#!"#%*321+32"#0%,"#M6",#",96+5#
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4. Da teoria à prática
Causa Comum
82
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3"80"+D"5#%#3(86+23"&L%54.6.2 Implicações práticas
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x#R6"25#5'(#(5#?%+%<J32(5#8"7%42"25#!%#5%#W9"+D"4#"#?"7",D"XB#%#M6'(#04(KPK%,#G#"#K27;42"S
x#R6"25#5'(#"5#280,23"&L%5#04(KPK%25#%8#5%#<(47",%3%4#M6"!4(5#8%+7"25#WM6%#+'(#"I6!"8XB#%#
M6'(#2+m6%+7%#5%4P#"#3"80"+D"#%8#7%48(5#!%#%+9"I"4#M6"!4(5#8%+7"25#04(<6+!(5#+(#0F?,23(S
x#R6"25#5'(#(5#280"37(5#3(9+272K(5#!"#86!"+&"#!%5%I"!"S
>"!"#68#!%57%5#<"7(4%5#G#8"25#%V0,(4"!(#+(#4%57"+7%#!%57"#5%&'(-#k'(#DP#!FK2!"#!%#
M6%#8"25#74"?",D(#5%4P#+%3%55P42(#0"4"#74"+5<(48"4#68"#3(+5321+32"#!%57%5#<"7(4%5#%8#
68#3(+I6+7(#!%#<%44"8%+7"5#04P723"5#M6%#0(!%8#5%4#F7%25#+(#!%5%+D(#%#%V%36&'(#!%#
3"80"+D"5#%#3(86+23"&L%5d&;&'0#'<7,#:#'7'n16#,,7mp
R6",#G#(#7"8"+D(#!"#W96%44"X#8"2(4B#(6#"#K25'(#!(#6+2K%45(#!%#04(?,%8"5S#:#
3(804(8%728%+7(#!%#68#04(94%55(#8"25#52571823(#+"#?653"#!(#563%55(#!%#0(,J723"5#
5(?4%#M6%57L%5#%50%3J*3"5#5%4P#8"25#"74"%+7%#%8#<6+&'(#!%#M6"+7(#8"25#%574%27"8%+7%#"#
W96%44"X#G#2+7%404%7"!"-#b(25#%V%80,(5#8627(#!2<%4%+7%5#!(5#!2,%8"5#"(5#M6"25#255(#0(!%#
,%K"4#5'(#!253672!(5#+(5#U576!(5#!%#>"5(#[#%#\-
4. Da teoria à prática
Causa Comum
83
Estudo de caso 5
Barganhas no movimento por direitos dos gays
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"#3"80"+D"#0%,(#3"5"8%+7(#%+74%#0%55("5#!(#8%58(#5%V(#f#%#%8#0"47236,"4B#"#0(52&'(#M6%#
(49"+2="&L%5#!(5#!24%27(5#!(5#9"p5#7(8"4"8#M6"+7(#"(#<"7(#!"#(42%+7"&'(#5%V6",#5%4#?2(,(923"8%+7%#
!%7%482+"!"-#.3%27"4#M6%#"#(42%+7"&'(#5%V6",#G#?2(,(923"8%+7%#!%7%482+"!"#0(!%#"68%+7"4#(#"0(2(#
0F?,23(#"(#3"5"8%+7(#%+74%#0%55("5#!(#8%58(#5%V(B#8"5#2+3(44%#%8#(674(5#3657(5#f#%8#0"47236,"4#
<(47",%3%+!(#"#0%43%0&'(#!%#M6%#M6%57L%5#!%#!24%27(5#D68"+(5#5;#5%#"0,23"8#!%K2!"8%+7%#"#<"7(4%5#
04%!%7%482+"!(5#?2(,(923"8%+7%#i%#+'(B#0(4#%V%80,(B#34%+&"5#0(,J723"5jUV257%8#5276"&L%5#(+!%#7%+5L%5#%8%4924"8#!%+74(#!(#8(K28%+7(#0(4#!24%27(5#9"p5#M6"+7(#h#
%V7%+5'(#0%,"#M6",#"5#K"+7"9%+5#7P723"5#!%#!%7%482+"!"5#%574"7G92"5#!%#3"80"+D"#!%K%8#5%4#
"55682!"5B#8%58(#M6"+!(#%57"5#0(!%8#,%K"4#"#04(?,%8"5#8"25#52571823(5-#q8#%V%80,(#!255(#
G#(#!%?"7%#5(?4%#5%#"#(42%+7"&'(#5%V6",#G#?2(,(923"8%+7%#04%!%7%482+"!"#(6#%53(,D2!".,96+5#+(#8(K28%+7(#0(4#!24%27(5#9"p5#%53(,D%8#4%55",7"4#(#280%4"72K(#0"4"#%V0"+!24#(5#!24%27(5#,%9"25#
!%#D%7%4(55%V6"25#0"4"#2+3,624#68"#82+(42"#%V3,6J!"#"7G#"9(4"#i!%#,G5?23"5B#9"p5#%#?255%V6"25j#M6%#
"76",8%+7%#5%#!%0"4"#3(8#!2534282+"&'(-#:674(5#K1%8#"#M6%57'(#!(5#!24%27(5#9"p5#3(8(#68#%V%80,(#
!%#68#280%4"72K(#8"25#"80,(#M6%#5%#%57%+!%#"(#!24%27(#!%#7(!(5#!%#%V04%55"4#56"#2!%+72!"!%#5%V6",B#
M6",M6%4#M6%#5%I"#%,"-#U57%#!%?"7%#!2K2!%#(#+F3,%(#!"5#2!%+72!"!%5#9"p5B#%#,%K"+7"#M6%57L%5#%V257%+32"25#
280(47"+7%5Y#"5#2!%+72!"!%5#5%V6"25#5'(#8",%PK%25B#3(8(#"7%57"8#8627"5#0%55("5#9"p5#0(4#52#8%58"5B#
(6#"#2!%+72!"!%#5%V6",#G#%55%+32",8%+7%#W*V"X#i%#+%57%#3"5(B#4%<(4&"4#0%43%0&L%5#!%#!2534282+"&'(#3(+74"#
68#9460(#82+(427P42(#5%#7(4+"#68"#?"5%#280(47"+7%#0"4"#,67"4#0(4#296",!"!%#!%#!24%27(5jS
g4%M6%+7%8%+7%#(#8(K28%+7(#9"p#7%8#280,"+7"!(#"#2!G2"#!%#2!%+72!"!%#5%V6",#*V"#f#56042+!(#
68"#?"5%#0"4"#"#"4968%+7"&'(#!%#M6%#!%K%42"8#5%4#3(+3%!2!(5#h#82+(42"#9"p#(5#8%58(5#!24%27(5#
M6%#"#8"2(42"#D%7%4(55%V6",#!%5<467"-#E(!%8#%V25724#?("5#4"=L%5#0"4"#255(-#cp!%4Q`"4s%,#%#v(5,p+#
i/@@^j#4%K%,"8#M6%#5%#"#3"65"#!"#D(8(55%V6",2!"%#G#72!"#3(8(#3(+74(,PK%,#f#0(4#%V%80,(B#0(4#
8%2(#!(#"04%+!2="!(#(6#!"#%53(,D"#0%55(",j#0%55("5#D%7%4(55%V6"25#7%+!%8#"#7%4#8"25#04%3(+3%27(#
"#0%55("5#9"p5#%#"#"0(2"4%8#8%+(5#"5#0(,J723"5#4%<%4%+7%5#"#!24%27(5#9"p5-#$%#0(4#(674(#,"!(B#"#
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3"5"8%+7(#%+74%#0%55("5#!(#8%58(#5%V(#G#8"2(4.,96+5#"3"!1823(5#569%4%8#M6%#8627(5#+(#8(K28%+7(#0(4#!24%27(5#9"p5#04(8(K%4"8#"#2!G2"#!%#
2!%+72!"!%#*V"#0(4#4"=L%5#7P723"5B#%#+'(#0%,(#<"7(#!%#M6%#"72K257"5#9"p5#"34%!27"55%8#%,%5#8%58(5#
+"#(02+2'(#!%#M6%#"#2!%+72!"!%#5%V6",#G#*V"#f#3,"4"8%+7%#8627(5#+'(#"34%!27"8#iv%<<4%p#o%%s5B#
>(86+23"&'(#E%55(",j-#U57"#0(52&'(#,%K(6#"#!253;4!2"5#!%+74(#!(#8(K28%+7(#0(4#!24%27(5#9"p5-#
E%7%4#_"73D%,,#%534%K%#5(?4%#7%(42"5#!%#M6%#"#5%V6",2!"!%#G#9%+%723"8%+7%#!%7%482+"!"Y#
dO#3(8(#5%#"M6%,%5#M6%#!%<%+!%8#%57"5#7%(42"5#"34%!27"55%8#M6%#+;5#+'(#8%4%3155%8(5#!24%7(5#D68"+(5#
"#+'(#5%4#M6%#06!G55%8(5#04(K"4#M6%#+"53%8(5#9"p5#%#M6%#+(55"#D(8(55%V6",2!"!%#%57P#",G8#!(#+(55(#
3(+74(,%-#•---€#>(8#3%47%="#8%4%3%8(5#!24%27(5#D68"+(5#0(4M6%#5(8(5#5%4%5#D68"+(5S#.#3"65"#!"#+(55"#
D(8(55%V6",2!"!%#G#244%,%K"+7%#0"4"#+(55"#?653"#0(4#I6572&"-#k;5#7%8(5#!24%27(#h#!29+2!"!%#%#4%50%27(B#
2+!%0%+!%+7%8%+7%#!%#+"53%48(5#W?23D"5X#(6#+(5#7(4+"48(5#W?23D"5XB#(6#!%#+(55"#D(8(55%V6",2!"!%#5%4#
",9(#",G8#!(#+(55(#3(+74(,%#(6#",9(#M6%#%53(,D%8(5#,2K4%8%+7%e#i_"73D%,,B#/@@^Y#/j.(#342723"4#"#!250(52&'(#!(#8(K28%+7(#0(4#!24%27(5#9"p5#%8#"3%27"4#"4968%+7(5#!"#
04%!%7%482+"&'(#?2(,;923"#,%K"+!(#"#(42%+7"&'(#9"pB#E%7%4#_"73D%,,#%57P#3,"4"8%+7%#
Causa Comum
84
"4968%+7"+!(#!%#68"#0%450%372K"#!%#",96G8#M6%#K1#(#8(K28%+7(#0(4#!24%27(5#9"p5#3(8(#
5276"!(#"04(042"!"8%+7%#!%+74(#!"#"4%+"#8"25#"80,"#!(5#!24%27(5#D68"+(5-#:#"4968%+7(#
!%#W04%!%7%482+"&'(XB#%8?(4"#0(55"#5%4#%*32%+7%#!%+74(#!"5#8%7"5#!%#04%(360"&L%5#5(?4%#
!24%27(5#9"p5B#0"4%3%#4%",8%+7%#529+2*3"4#68#4253(#!%#342"4#i(6#"2+!"#4%<(4&"4j#68"#K25'(#!%#
M6%#M6%57L%5#!%#!24%27(5#D68"+(5#5;#5%#"0,23"8#"04(042"!"8%+7%#"#<"7(4%5#04%!%7%482+"!(5#
?2(,(923"8%+7%#i(6#5%I"B#4"&"B#2+!253672K%,8%+7%#91+%4(B#!%*321+32"5#9%+%723"8%+7%#3"65"!"5B#
%#f#"M62#f#(42%+7"&'(#5%V6",j#%#+'(#"#<"7(4%5#W%53(,D2!(5X#i3(8(#4%,292'(#(6#3(+K23&'(#0(,J723"j$%#"#W96%44"X#"M62#G#3(+52!%4"!"#3(8(#(#%5<(4&(#0"4"#3(+M6257"4#?"5%#,%9",#0"4"#(#3"5"8%+7(#
%+74%#0%55("5#!(#8%58(#5%V(B#%+7'(#(#65(#%574"7G923(#!"#D(8(55%V6",2!"!%#3(8(#9%+%723"8%+7%#
!%7%482+"!"#0"4%3%#5%+5"7(B#IP#M6%#%,%#0(552K%,8%+7%#<(47",%3%#(#"4968%+7(#!%#M6%#,%25#3(+74"#(#
3"5"8%+7(#%+74%#0%55("5#!(#8%58(#5%V(#4%04%5%+7"8#!2534282+"&'(#3(+74"#68"#82+(42"`"5#3(8(#"#W96%44"X#5%#<"=#8"25#"80,"8%+7%B#7(4+"Q5%#8"25#!2<J32,#"4968%+7"4#M6"+7(#"#"3%27"4#"#
?"49"+D"#M6%#%57"#0(52&'(#0"4%3%#280,23"4Y#5%#"#W96%44"X#G#3(+52!%4"!"#3(8(#(#%5<(4&(#0%,"#"3%27"&'(#
!"#8"2(42"#!(#0F?,23(#!%#M6%#"5#(42%+7"&L%5#5%V6"25#!"5#0%55("5#%V257%8#3(8(#%8#68#%50%374(B#%#M6%#
2+572762&L%5#5(32"25#!%K%8#(0%4"4#0"4"#"0(2"4#0%55("5#+"#%V04%55'(#!%57"5#(42%+7"&L%5B#M6"25M6%4#M6%#
5%I"8#%,"5B#%+7'(#(#>2K2,#E"47+%45D205#.37#0(!%#4%04%5%+7"4#68#4%74(3%55(#i0(4M6%#%,%#0(!%#5%4#K257(#
3(8(#5%4K2+!(#0"4"#2+36724#"2+!"#8"25#"#!2534282+"&'(#%+74%#0%55("5#9"p5#%#D%7%4(55%V6"25j-
:#!%?"7%#5(?4%#"#+"764%="#!"#W96%44"X#,%K"#"#68"#3(804%%+5'(#!"#280(47H+32"#!(5#
8J+28(5#!%7",D%5#!"#M6%57'(-#>"80"+D"5#!"#5(32%!"!%#32K2,#7%+!%8#"#<4"98%+7"4#"5#
M6%57L%5B#!%#8(!(#M6%#%,"5#4%m27"8#f#%B#0(47"+7(#4%<(43%8#f#"5#!2572+&L%5#i"(#2+KG5#!%#
56"5#52+%492"5j#%+74%#9460(5#!%#M6%57L%5#!2<%4%+7%5-#UV257%#68#+F8%4(#!%#04%55L%5#M6%#
,%K"8#"#%57"#<4"98%+7"&'(#f#%+74%#"5#M6"25B#%#+'(#8%+(5#280(47"+7%B#(#<(3(#%8#M6%57L%5#
%50%3J*3"5#!"5#<(+7%5#!%#*+"+32"8%+7(B#"#3(80%72&'(#0(4#%+K(,K28%+7(#0F?,23(#%#"#
+%3%552!"!%#!%#5%#!%57"3"4#%8#68#W8%43"!(X#"?"44(7"!(-#.2+!"#"5528#"5#3"80"+D"5#
W82+28",257"5X#7%+!%8#"#82,27"4#3(+74"#"#%8%491+32"#!%#4%50(57"5#"#04(?,%8"5#8"2(4%5Q
!(QM6%Q52Q8%58(#%8#68#+JK%,#8"25#52571823(-#l%!6=24#"#<4"98%+7"&'(#!%#M6%57L%5#7%4P#(#
%<%27(#!%#"68%+7"4#"#"74"72K2!"!%#!%#5%#"3%27"4#8"25#?"49"+D"5#0(4#M6%57L%5#%50%3J*3"5#+"#
?653"#!"#86!"+&"#52571823"Y'96#'3&?&0'&0'&63,&0'#03%&'>7C#/?&@'#'&'96#'#8#0'<&?#;'0#,':&/+#/:.?&0'7'>7C#,p
.3%27"4#"#!282+62&'(#!"#0(552?2,2!"!%#!%#563%55(#M6"+7(#"#M6%57L%5#%50%3J*3"5#+"#?653"#!%#
86!"+&"#52571823"#0(!%#+'(#<"=%4#5%+72!(#5%#+2+96G8#8"25#%57P#<"=%+!(#255(B#(6#5%#+2+96G8#
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"3(+7%3%4P#%8#!%3(441+32"#!%#68#%5<(4&(#3(+I6+7(#!%#68#94"+!%#+F8%4(#!%#(49"+2="&L%5#
%#2+!2KJ!6(5-#:#3(804(8%728%+7(#0(7%+32",#!(5#(?I%72K(5#!%#3"80"+D"#!%#M6%57L%5#
%50%3J*3"5#!%#",96G8B#+(#2+7%4%55%#!%#3(+742?624#0"4"#04%552(+"4#0"4"#8"2(4#86!"+&"#
52571823"#G#68"#!%325'(#!2<J32,#!%#5%#7(8"4-#:#M6%#"I6!"#G#4%3(+D%3%4#M6%B#"(#7(8"4#7",#
!%325'(B#68"#3(86+23"&'(#(6#3"80"+D"#04(K"K%,8%+7%#"I6!"#"#342"4#%50"&(#%#04%55'(#
0"4"#M6%#(674"5#(49"+2="&L%5#529"8#(#%V%80,(-#.5528B#7"+7(#(#M6%#(5#(674(5#%57'(#<"=%+!(B#
M6"+7(#(#M6%#%57'(#!250(57(5#"#<"=%4B#5%4'(#<"7(4%5#280(47"+7%5#"#5%4%8#3(+52!%4"!(5#0"4"#5%#
!%32!24#(#+JK%,#!%#?"49"+D"#"3%27PK%,B#%#(#",3"+3%#M6%#68"#+(K"#,2!%4"+&"#"04%5%+7"-
4. Da teoria à prática
Causa Comum
85
567.0'0%&'&0'I#/#>P:.&0';73#,.7.0'R7&'./+J0'?#':&1/.3.+&0S'?#'0#'n17/27,'7'I737827m@'#'96%&'
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!%#M6%57L%5#%50%3J*3"5B#3(8#8%+(5#04%(360"&'(#5(?4%#"#672,2!"!%#7(7",#!"#3"80"+D"#%8#
04(8(K%4#5286,7"+%"8%+7%#K",(4%5#M6%#"I6!"8-#.5528B#68#0(7%+32",#8"2(4#!%#?"49"+D"5#
0(!%#5%4#"3%27(#+(#,"+&"8%+7(#!%#68"#3"80"+D"#0"4"#%+3(4"I"4#"5#0%55("5#"#<"=%4#"#K%!"&'(#
!%#5%6#5;7'(#i68#3(80(47"8%+7(#8627(#529+2*3"72K(#%8#7%48(5#!%#%3(+(82"#%#%*321+32"#
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7%,%K25'(#!(#037/?'IgB#M6"+!(#0"4"4%8#!%#"5525724#+(#*8#!(#!2"-#`"5#%8#7%48(5#!(5#K",(4%5#
M6%#7"25#3"80"+D"5#"I6!"8#"#<(47",%3%4B#%57"#G#68"#%574"7G92"#0%429(5"#!%#5%#5%9624B#%#(5#
8%8?4(5#!"#3"80"+D"#!%K%8#7%4#362!"!(#%V74%8(#"(#<"=%4#7"25#?"49"+D"5M79$&12G7'23'&('%5&"&*"/)"2E"&'/&3'%/$(&0$&'2>":"/'23$&0'&!"#$%'(&*7#37%"1(X
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0"47236,"4%5#K",(4%5#36,764"25#!(#M6%#(674"5#f#7",K%=#0(4M6%#%,"5#"74"2"8#8"25#3(?%4764"#
!%#8J!2"B#0(4#%V%80,(-#E"4%3%#%50%32",8%+7%#280(47"+7%#%V"82+"4#(5#K",(4%5#M6%#68"#
3(86+23"&'(#(6#3"80"+D"#K"2#7%4#(#%<%27(#!%#"72K"4#%#<(47",%3%4#+(#3"5(#!%#68#74"?",D(#M6%#
7%+D"#7%+!1+32"#!%#9%4"4#68#!%7%482+"!(#!%?"7%#0F?,23(#%#%+9"I"8%+7(UV257%#68#<"7(4#M6%#/%&'2+5024"#0(5764"#3,"4"#%#!24%7"#+(#+JK%,#0%,(#M6",#"5#?"49"+D"5#
5'(#"3%27"5#+(#0,"+%I"8%+7(#!"#3"80"+D"Y#7'6,1D/:.7'?&'<,&I8#;7-#.4968%+7"Q5%#
<4%M6%+7%8%+7%#M6%B#0(4#5%4#68#04(?,%8"#!%#6491+32"#04%(360"+7%#f#"#86!"+&"#3,28P723"B#
0(4#%V%80,(#fB#+'(#DP#W7%80(#56*32%+7%X#0"4"#4%50(57"5#52571823"5-#U57%#G#68#"4968%+7(#
5650%27(Y#0"4%3%#5%4#7&';#/&0'7'(#04(KPK%,#M6%#(#"0%,(#"#WK27;42"5#<P3%25X#0"4"#"#86!"+&"#
3,28P723"#24P#+"#K%4!"!%#5%4K24#0"4"#"I6!"4#"#04(7%,"4#"&L%5#"8?232(5"5B#"7G#M6%#5%I"#d7"4!%#
!%8"25e#0"4"#M6%#%,"5#5%I"8#7(8"!"5#%<%72K"8%+7%-
Estudo de caso 6
A campanha Jubileu 2000 de perdão às dívidas do terceiro mundo
.#3"80"+D"#v6?2,%6#/@@@#5%4K%#0"4"#4%55",7"4#"#280(47H+32"#!%#3(8(#68"#3"80"+D"#G#
%+M6"!4"!"#8%+7",8%+7%-#U57%#%V%80,(#2,6574"#(5#0(55JK%25#3657(5#%8#280,"+7"4#M6"!4(5#8%+7"25#
M6%#0(!%42"8#7%4#5657%+7"!(#"0(2(#"80,(#0(4#"?(4!"9%+5#52571823"5#0"4"#%+<4%+7"4#"#!JK2!".#3"80"+D"#5%#!2K2!26#5(?4%#5%#"#!JK2!"#!%K%42"#5%4#%+M6"!4"!"#3(8(#W280"9PK%,X#(6#3(8(#
W2,%9J728"X-#U+M6"!4"!"#3(8(#W280"9PK%,XB#"#3"80"+D"#7%+!%6#"#4%<(4&"4#(#M6"!4(#8%+7",#!%#
9(K%4+"+&"#!%#%,27%Y#9(K%4+(5#!(#D%825<G42(#+(47%#72+D"8#%804%57"!(#!2+D%24(#0"4"#(#D%825<G42(#
56,B#%#%4"#5%6#!24%27(#3"+3%,"4#%57"#!JK2!"-#U+M6"!4"!"#3(8(#W2,%9J728"XB#"#!JK2!"#%4"#K257"#3(8(#
7%+!(#52!(#"3686,"!"#0(4#8%2(#!%#+%9(32"&L%5#%+74%#%,27%5#9(K%4+"8%+7"25t#+'(#%4"#!(#2+7%4%55%#
!(5#0(?4%5#M6%#"#!JK2!"#<(55%#7(8"!"B#%#%,"#<(2#7(8"!"#5%8#5%6#3(+5%+728%+7(-#U57"#"?(4!"9%8#
Causa Comum
86
4%I%27"K"#(#M6"!4(#8%+7",#!%#9(K%4+"+&"#!%#%,27%B#%#"4968%+7"K"B#"0,23"+!(#68#M6"!4(#8%+7",#!%#
!%8(34"32"#0"472320"72K"B#M6%#"#!JK2!"#%4"#2,%9J728"`"25#!%#/@#82,DL%5#!%#0%55("5#!%#A[@#0"J5%5#D"K2"8#"552+"!(#"#0%72&'(#v6?2,%6#/@@@#M6"+!(#
%57"#<(2#56?8%72!"#h#>F06,"#!(#`2,1+2(#!"#:kq#%8#/@@@-#U57"#%4"#68"#<"&"+D"#8627(#
2804%552(+"+7%#!"#3"80"+D"B#%50%32",8%+7%#M6"+7(#"#68#"556+7(#3(8(#68"#!JK2!"#M6%#G#8"25#
9,(?",#%#"?574"7"#!(#M6%#M6%57L%5#3(8(#!24%27(5#!"#342"+&"#(6#%V72+&'(#!%#%50G32%5U8#/@@@#(5#0"J5%5#423(5#72+D"8#04(8%72!(#0%4!("4#q$…AA@#?2,DL%5#!%#!JK2!"5B#/@#0"J5%5#
72K%4"8#04(8%55"5#!%#",968#",JK2(#!%#!JK2!"5B#%#"#3"80"+D"#5%#!250%45(6#f#3(8(#3(8?2+"!(-#
`"5#"#3"80"+D"#0(4#52#5;#4%3(+D%3%6#M6%#(#563%55(#%4"#"0%+"5#0"432",B#7"+7(#0(4M6%#(#d",JK2(#
!"#!JK2!"#"3(4!"!(#"7G#"9(4"#5;#K"2#4%04%5%+7"4#68"#8G!2"#!%#3(47%#!%#)@{#+(5#0"9"8%+7(5#
0"4"#(5#0"J5%5#%+K(,K2!(5e#i>(",25'(#v6?2,%6#/@@@B#/@@@Y#)jB#M6"+7(#0(4M6%#%57%#",JK2(#!%#
!JK2!"5#K%2(#W%+4(53"!"X#"#3(+!2&L%5Y#(5#9(K%4+(5#%4"8#(?429"!(5#"#"552+"4#04(8%55"5#0(,J723"5#
%50%3J*3"5#0"4"#M6%#56"5#!JK2!"5#06!%55%8#5%4#3"+3%,"!"5NP42(5#8(K28%+7(5#!(#D%825<G42(#56,#72+D"8#4%M62527"!(#IP#"#",968#7%80(#M6%#"#3"80"+D"#
v6?2,%6#/@@@#560%4"55%#5%6#"4968%+7(#!%#M6%#"5#!JK2!"5#%4"8#W280"9PK%25X-#U,%5#M6%42"8#
!%5"*"4#"#,%927282!"!%#!(#5257%8"#M6%#,%K"#h#342"&'(#!"5#!JK2!"5#0"4"#3(8%&(#!%#3(+K%45"-#
U,%5#"4968%+7"K"8#M6%#(5#9(K%4+(5#!(#D%825<G42(#+(47%#!%K%42"8#4%3(+D%3%4#56"#0"43%,"#
!%#36,0"#"(#04(8(K%4#%804G5728(5#%8#74(3"#!%#9"+D(5#%574"7G923(5#(6#3(8%432"25B#0(4#8%2(#
!%#2+572762&L%5#M6%#%,%5#3(+74(,"K"8-#$%#(5#"+F+32(5#!%#3"+3%,"8%+7(#!%#!JK2!"5#29+(4"55%8#
%57"#M6%57'(#255(#0(!%42"#0y4#%8#0%429(#"#0%43%0&'(#!(#0F?,23(#M6"+7(#"(#0%4!'(#!"#!JK2!"#
+(#D%825<G42(#56,-#T55(#0(!%42"#7"8?G8#<",D"4#%8#3"027",2="4#"#(0(476+2!"!%#M6%#"#3"80"+D"#
(<%4%32"#%8#2+525724#M6%#!JK2!"5#<6764"5#!%K%42"8#5%4#3(+74"J!"5#0(4#2+7%4%55%#!"5#0%55("5#!(#
D%825<G42(#56,#%#3(8#5%6#3(+5%+728%+7(.2+!"#"5528#(#v6?2,%6#/@@@#",8%I"K"#d"0(2(#!25320,2+"!(#0"4"#+(55"#0(52&'(#!%#042+3J02(5#
5(?4%#(#3"+3%,"8%+7(#!"5#!JK2!"5#280"9PK%25#!(5#0"J5%5#8"25#0(?4%5e-#U57"#"?(4!"9%8#72+D"#
0(4#(?I%72K(#6+24#!2K%45(5#9460(5#%#7(4+"4#8"25#<P32,#"#"04(V28"&'(#3(8#(#n^B#(#g`T#%#(674"5#
2+572762&L%5#0(!%4(5"5-#U57"#4%365"#"#!%5"*"4#(#5257%8"#M6%#,%K(6#h#!JK2!"#342(6#7%+5'(#+(#
2+7%42(4#!"#3"80"+D"-#.(#*+",B#",96+5#9460(5#!(#D%825<G42(#56,#5%#5%0"4"4"8#%#,"+&"4"8#56"#
3"80"+D"#5(?#"#?"+!%24"#!%#v6?2,%6#$6,-#v6?2,%6#$6,#8(?2,2=(6#3(8#(#5,(9"+#Wk'(#!%K(B#+'(#
0"9(X#%#7%K%#3(8(#(?I%72K(#4%Q%+M6"!4"4#"#!JK2!"#3(8(#2,%9J728"B#8"5#0(63(5#8%8?4(5#!"#
3"80"+D"#!(#+(47%#%53(,D%4"8#5%9624#%57"#"?(4!"9%8>,"4"8%+7%#+'(#0(!%8(5#5"?%4#(#M6%#7%42"#"3(+7%32!(#5%#(674(5#8%8?4(5#!"#3"80"+D"#!(#+(47%#
72K%55%8#"!(7"!(#"#0(52&'(#!"#v6?2,%6#$6,-#`"5#"#"67(Q"K",2"&'(#!"#v6?2,%6#/@@@#4%92574(6Y#
d68"#!"5#,2&L%5#8"25#04(<6+!"5#!"#3"80"+D"#v6?2,%6#/@@@Y#"#!JK2!"#280"9PK%,#+'(#5%4P#
3"+3%,"!"#3(80,%7"8%+7%#"7G#M6%#7%+D"8(5#86!"!(#(#04(3%55(#0%,(#M6",#5%#<"=%8#(5#"3(4!(5#!%#
3"+3%,"8%+7(#!%#!JK2!"5-#>"80"+D"5#<6764"5B#0(47"+7(B#7%4'(#M6%#"7"3"4#"5#04(<6+!"5#2+I6572&"5#
%5746764"25#!"5#4%,"&L%5#*+"+3%24"5#2+7%4+"32(+"25e#i>(",25'(#v6?2,%6#/@@@B#/@@@Y#]jO#529+2*3"72K(#(?5%4K"4#(#M6%#"3(+7%3%6#0%,(#<"7(#!(5#8%8?4(5#!"#3"80"+D"#!(#+(47%#7%4%8#
<%27(#"#3"80"+D"#5(?4%#"5#?"5%5#!%#7"25#2+I6572&"5#%5746764"25-#E(4#%V%80,(B#8%8?4(5#+(46%96%5%5#
!"#3"80"+D"#4%50(+!%4"8#"(#3D"8"!(#!"#v6?2,%6#$6,B#%#,"+&"4"8#68"#3"80"+D"#0F?,23"#!%#
W!JK2!"5#!(5#!27"!(4%5XB#M6%#3D"8(6#"#"7%+&'(#0"4"#%804G5728(5#M6%#72+D"8#52!(#3(+3%!2!(5#
0"4"#,J!%4%5#4%3(+D%32!"8%+7%#2,%9J728(5B#0(4#4"=L%5#M6%#+'(#(#!%5%+K(,K28%+7(-#U,%5#7"8?G8#
%+<"72="4"8#3(8(#5%6#9(K%4+(#D"K2"#65"!(#34G!27(5#!%#%V0(47"&'(#0"4"#<"=%4#%53("4#"#2+!F5742"#
+"K",#+(46%96%5"B#K%+!%+!(#+"K2(5#M6%#5%42"8#65"!(5#%8#3(+!2&L%5#0"4"#"5#M6"25#%,%5#+'(#
%4"8#"04(042"!(5#%#M6%#8627"5#K%=%5#5%#"K"42"K"8#4"02!"8%+7%-#.#"?(4!"9%8#"!(7"!"#0(4#
Causa Comum
87
%57%5#8%8?4(5#!%#3"80"+D"#<(2#%V292!"#3(8#?"5%#+"#,%2-#b%0(25#!%#"+(5#!%#3"80"+D"#0F?,23"#
%#?"7",D"#I64J!23"B#(#9(K%4+(#+(46%9615#3(+3(4!(6#%8#3"+3%,"4#"5#!JK2!"5#+"K"25#4%57"+7%5#!%#[#
0"J5%5-#U,%#(#<%=#6+2,"7%4",8%+7%#%#2+3(+!232(+",8%+7%B#"3%27"+!(#"#d3(Q4%50(+5"?2,2!"!%e#0%,(#
M6%#"!82726#7%4#52!(#d68"#<",D"#+"#0(,J723"#!%#!%5%+K(,K28%+7(e#iU64(!"!B#/@@\Y#/j.#3"80"+D"#v6?2,%6#/@@@#7%K%#8627(5#563%55(5B#8"5#%,"#"3%27(6B#%#0(47"+7(#"44253(6#!%#
4%<(4&"4B#560(52&L%5#04%K",%3%+7%5#0"4"#3(+574624#<(4&"#0(,J723"#0"4"#5%65#(?I%72K(5#%50%3J*3(5#
!%#3"80"+D"-#U,"#5%#!%5K2(6#!(#!%5"*(#8"2(4#!%#%+M6"!4"4#5%6#74"?",D(#3(8(#0"47%#!%#68#
%5<(4&(#0"4"#86!"4#(#!253645(#(*32",#5(?4%#!JK2!"5B#%#!%#74"+5<(48"4#%5746764"5#%3(+y823"5#
%#4%,"&L%5#!%#0(!%4-#U,"#!%2V(6#(#8(K28%+7(#!%#!JK2!"5#+(47%Q56,#!2K2!2!(B#3(804(8%7%+!(#
%5<(4&(5#0"4"#8(+27(4"4#(#3"+3%,"8%+7(#!%#!JK2!"5#%#0"4"#04%K%+24#56?5%Ma%+7%5#%804G5728(5#
04%I6!232"25#M6%#!%2V"8#",96+5#0"J5%5#7'(#%+!2K2!"!(5#M6"+7(#%57"K"8#A[#"+(5#"74P5-#
4.7 Princípio 7: Fazer a mensagem sob medida para o público
4.7.1 Teoria
A'0#1;#/37$%&'?&'
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7':&/071,7,'&'
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%50%3J*3(5-#_G3+23"5#!%#5%98%+7"&'(#!%#0F?,23(#0(!%8#"I6!"4#"M62B#2+572762+!(#
2+<(48"&L%5#5(?4%#68#!%7%482+"!(#0F?,23(B#!%#<(48"#M6%#"?(4!"9%+5#0"4"#%+3(4"I"4#
(#!%?"7%#0F?,23(#0(55"8#5%4#<%27"5#5(?#8%!2!"#0"4"#4%55("4#3(8#56"5#+%3%552!"!%5#%#
2+7%4%55%5-#`"5#255(#+'(#!%K%#,%K"4#"(#(0(476+258(#+(#"0%,(#"#M6"25M6%4#K",(4%5#M6%#
5%I"8#3(+52!%4"!(5#(5#8"25#280(47"+7%5#0"4"#68#!%7%482+"!(#5%98%+7(#!(#0F?,23(B#
2+!%0%+!%+7%8%+7%#!%#5%4%8#K",(4%5#WM6%#"I6!"8X#(6#WM6%#+'(#"I6!"8X.#%K2!1+32"#!"#0523(,(92"#5(32",#G#M6%#7(!(5#(5#5%98%+7(5#!%#0F?,23(#7%4'(#7(!(5#
(5#K",(4%5#!(#3243680,%V(#!%#K",(4%5-#k(#%+7"+7(B#"#5%98%+7"&'(#!(#0F?,23(#0(!%#
3(+742?624#0"4"#!%32!24#M6",#,2+96"9%8#%#M6"25#8%7P<(4"5#7%+!%4'(#"#5%4#0"47236,"48%+7%#
%*3"=%5#0"4"#"72K"4#(6#<(47",%3%4#M6"!4(5#8%+7"25#WM6%#"I6!"8X-#:6#5%I"B#"#,2+96"9%8#
%#"5#8%7P<(4"5#+%3%55P42"5#0"4"#"72K"4#(5#K",(4%5#!%#5%+728%+7(#3(86+27P42(#0(!%8#5%4#
8627(#!2<%4%+7%5#0"4"#!2<%4%+7%5#5%98%+7(5#!%#0F?,23(#f#K"42"+!(B#0(4#%V%80,(B#3(8#(#
I7:W1,&6/?'36,764",#(6#(360"&'(4.7.2 Implicações práticas
`(!%,(5#!%#5%98%+7"&'(#!%#0F?,23(B#7"25#3(8(#"M6%,%5#+(5#M6"25#8627(5#!%0"47"8%+7(5#
!%#9(K%4+(#%#94"+!%5#(49"+2="&L%5#+'(#9(K%4+"8%+7"25#IP#718#2+K%572!(#0%5"!"8%+7%B#
"I6!"8-#`"5B#"(#2+KG5#!%#280,"+7"4#%57%5#8(!%,(5#!%#8%+5"9%+5#5(?#8%!2!"#0"4"#
(5#K",(4%5#!(82+"+7%5#!%#68#2+!2KJ!6(#i3(8(#5%4'(#4%K%,"!"5#0(4#68#74"?",D(#!%#
0%5M625"jB#%,%5#!%K%8#5%4#65"!(5#0"4"#"I6!"4#"#<"=%4#"5#3(86+23"&L%5#5(?#8%!2!"B#!%#
8(!(#"#4%55("4%8#3(8#"50%37(5#!(82+"+7%5#!"#2!%+72!"!%#!%#68"#0%55("B#"(#,(+9(#!(#
74"?",D(#!%#<(47",%328%+7(#!%#M6"!4(5#8%+7"25#%#K",(4%5#M6%#"I6!"8-
4. Da teoria à prática
Causa Comum
88
4.8 Princípio 8: torne-o divertido e ouse sonhar
4.8.1 Teoria
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280,23"8#+"#"!(&'(#!%#68"#"?(4!"9%8#5G42"#%#8(4",257"B#042(42="+!(#"#"67(+%9"&'(-#.*+",B#
%K2!1+32"5#569%4%8#3,"4"8%+7%#M6%#<(4"#(5#?%+%<J32(5#5(32"25#%#"8?2%+7"25#%8#5%#04(8(K%4#
(5#K",(4%5#2+74J+5%3(5B#"5#0%55("5#M6%#3(+52!%4"8#M6%#%55%5#K",(4%5#5'(#8"25#280(47"+7%5#
"0"4%+7"8#7"8?G8#8"2(4#?%8Q%57"4cP#"2+!"#68#!%5"*(Q3D"K%#f#M6%#%57%#4%,"7;42(#+'(#74"7"#f#M6%#G#!%#!%5%+K(,K%4#"?(4!"9%+5#
0"4"#04(8(K%4#M6"!4(5#8%+7"25#04(<6+!(5#WM6%#"I6!"8XB#!%#8"+%24"5#M6%#5%I"8#
3(+K2+3%+7%5#%#%+7652"58"+7%5-#UV257%#68#94"+!%#+F8%4(#!%#"91+32"5#!%#3(86+23"&'(#M6%#
!%5%+K(,K%6#%V0%4725%'%8#7"25#"?(4!"9%+5#!%#3(86+23"&'(Y#"#06?,23"&'(#4%3%+7%#!"#"91+32"#
g67%44"B#$2==,%Y#_D%#k%u#>,28"7%#`%55"9%#id:#3D2"!(Y#"#+(K"#8%+5"9%8#3,28P723"ej#74"=#
68#%V%80,(#ig67%44"B#/@@|j-#:#4%,"7;42(#"?4%#569%42+!(#M6%Y
`A';#/071#;';7.0':&;6;'0&I,#';6?7/$7':8.;=3.:7'J'96#'3&?&0'.,#;&0'<7,7'&'./>#,/&)'i'
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4. Da teoria à prática
Causa Comum
89
W!%8"+!"#280(55JK%,#2+3(+!232(+",X#+'(#G#M6%#%,%#G#68#5(+D(B#8"5#M6%#G#68"#<"+7"52"#
8"53"4"!"#!%#4%",2!"!%#0(55JK%,e#ib6+3(8?%B#/@@]Y#A\^QA\|jb6+3(8?%#!%8(+574"#M6%B#!2<%4%+7%8%+7%#!"#4%",2!"!%#%#!"#<"+7"52"B#5(+D(5#0(!%8#5%4#
342"!(5#%#65"!(5#0(4#3"80"+D"5#342"72K"5#0"4"#8(574"4#<6764(5#",7%4+"72K(5#0"4"#"5#0%55("5-#
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3(804"4B#(6#M6%#(#l%K%4%+!(#C2,,p#5%I"B#%8#",968#+JK%,B#D20;3427"#i%,%#7"8?G8#3(+5(8%B#
%#K%+!%#8%43"!(42"5#%8#5%6#u%?527%j-#:#0(!%4#!%#56"#"?(4!"9%8#G#M6%#%,%#3(86+23"#68#
0&/2&t#%,%#+'(#04(<%72="#68"#4%",2!"!%#%82+%+7%'
4.8.2 Implicações práticas
`%8?4(5#!%#3"80"+D"5#!"#5(32%!"!%#32K2,#!%K%8#74"?",D"4#3(8#0%55("5#342"72K"5#M6%#7%+D"8#"#
D"?2,2!"!%#!%#74"+582724#2!G2"5#!%#8"+%24"5#"74"%+7%5#%#K2?4"+7%5B#%#M6%#%+7%+!"8#3(8(#3(86+23"4#
5(+D(5-#`"5#0"55(5#!%K%8#5%4#!"!(5#0"4"#"55%964"4#M6%#%+7652"58(#%#"#342"72K2!"!%#M6%#%55"5#
0%55("5#%V%4327"8#+'(#!2574"2"#"#"7%+&'(#5(?4%#(674(5#042+3J02(5#!%57"3"!(5#+%57"#5%&'(-
4. Da teoria à prática
Causa Comum
90
Sumário, Seção 4
.?"2V(#%57'(#(27(#042+3J02(5#M6%#"5#(49"+2="&L%5#!"#5(32%!"!%#32K2,#0(!%8#3(+52!%4"4#"!(7"4#
%+M6"+7(#?653"8#4%50(+!%4#"#68"#3(804%%+5'(#!%#K",(4%5#%#!(5#M6"!4(5#8%+7"25#WM6%#
"I6!"8X#"#<(47",%31Q,(5Y
Princípio 1Y#Seja transparente e participativo, e demande o mesmo padrão dos outros.
>(8%&"+!(#0%,"5#04;042"5#(49"+2="&L%5#!"#5(32%!"!%#32K2,B#7(!"5#"5#(49"+2="&L%5#!%K%8#
%V"82+"4#82+632(5"8%+7%#%#"?%47"8%+7%#(5#K",(4%5#M6%#56"5#"72K2!"!%5#04(8(K%8B#3D"8"4#
"7%+&'(#0"4"#%,%5B#%#!%,2+%"4#"#I6572*3"72K"#0"4"#74"?",D"4#0"4"#<(47",%3%4#%57%5#K",(4%5Princípio 2: Garanta que as comunicações e campanhas incorporem os valores que elas
buscam promover. .##G<#,.D/:.7'0F?,23"#!%#68"#3(86+23"&'(#(6#3"80"+D"#!%K%#7%4#(#
%<%27(#!%#74"+582724#%#4%<(4&"4#(5#M6"!4(5#8%+7"25#04(<6+!(5#+%3%55P42(5#0"4"#(#%+9"I"8%+7(#
52571823(#3(8#!%5"*(5#5(32"25#%#"8?2%+7"25B#2+!%0%+!%+7%8%+7%#!"#3"80"+D"#7%4#72!(B#(6#
+'(B#W563%55(X#0(4#52#5;#<(48",8%+7%#%8#7%48(5#!"5#86!"+&"5#8"7%42"25#M6%#%,"#?653"#342"4Princípio 3: Esteja preparado para trabalhar pela mudança sistêmica. g(47",%3%4#
!%7%482+"!(5#M6"!4(5#8%+7"25#%+K(,K%#68#04(3%55(#!%#"04%+!2="!(#3(+7J+6(-#T57(#4%M6%4#
%5<(4&(#0%48"+%+7%#f#8"+72!(#7(!(#(#7%80(#"74"KG5#!%#3(86+23"&L%5#%#3"80"+D"5#M6%#5'(#
3(+5257%+7%5#%#74"+50"4%+7%5#%8#5%65#(?I%72K(5Princípio 4: Construa novas coalizões. q8"#3(804%%+5'(#!"#280(47H+32"#!%#K",(4%5#%#M6"!4(5#
8%+7"25#"0(+7"#0"4"#"#0(552?2,2!"!%#!%#3(",2=L%5#!%#(49"+2="&L%5#!"#5(32%!"!%#32K2,B#0(552K%,8%+7%#
3(8#2+7%4%55%5#5(?4%#0(,J723"5#?"57"+7%#!2K%49%+7%5B#K2+!(#"#5%#6+24#0"4"#<"=%4#3"80"+D"5#I6+7(5#%8#
W%+V(7"!"5X#%50%3J*3"5#!%#M6"!4(5#8%+7"25#04(<6+!(5#WM6%#+'(#"I6!"8X#%#M6%#5%4K%8#0"4"#<46574"4#
3"!"#68#!%#5%65#(?I%72K(5#!%#3"80"+D"#5%0"4"!(5#i%#0(552K%,8%+7%#!J50"4%5jPrincípio 5: Compreenda o impacto total da política. .5##G<#,.D/:.70'!"5#0%55("5#!%#K2K%4#
9,/'-+$+#/%&"-"2'<&8P3.:70'0(!%8#7%4#68#280"37(#04(<6+!(#5(?4%#5%65#K",(4%5B#%#5(?4%#5%6#
"0%727%#0(4#+(K"5#0(,J723"5-#:49"+2="&L%5#!"#5(32%!"!%#32K2,#!%K%8#!%<%+!%4#0(,J723"5#M6%#
718#(#%<%27(#!%#04(8(K%4#M6"!4(5#8%+7"25#04(<6+!(5#WM6%#"I6!"8X#f#8%58(#M6"+!(#%57"5#
0(,J723"5#5'(#!%5%+K(,K2!"5#%8#P4%"5#!257"+7%5#!"5#M6%57L%5#5(?4%#"5#M6"25#68"#!%7%482+"!"#
(49"+2="&'(#!"#5(32%!"!%#32K2,#<(3"Princípio 6: Administre barganhas quando estas forem inevitáveis. g4%Ma%+7%8%+7%#
"M6%,%5#M6"!4(5#8%+7"25#04(<6+!(5#M6%#5'(#672,2="!(5#!%#<(48"#8"25#04(!63%+7%#+"#?653"#
0(4#68#3(+I6+7(#%50%3J*3(#!%#(?I%72K(5#!%#3"80"+D"B#5%4'(#(5#8%58(5#M6"!4(5#8%+7"25#
M6%#K24'(#"#8(72K"4#86!"+&"#8"25#52571823"-#`"5#h5#K%=%5#"5#7P723"5#8"25#%<%72K"5#0"4"#5%#
8(72K"4#68"#86!"+&"#%50%3J*3"#%+74"4P#%8#7%+5'(#3(8#68"#%574"7G92"#M6%#",8%I"#(?7%4#
68"#86!"+&"#8"25#52571823"-#UV257%8#!2K%45(5#<"7(4%5#M6%#!%K%8#5%4#3(+52!%4"!(5#0"4"#5%#
!%32!24#M6"25#"5#8%,D(4%5#"?(4!"9%+5#!%#3"80"+D"#M6"+!(#%57"5#7%+5L%5#5649%8Princípio 7: Faça a mensagem sob medida para o público. .#5%98%+7"&'(#!%#0F?,23(#
G#280(47"+7%#0"4"#5%#3(86+23"4#3(8#!2<%4%+7%5#0F?,23(5B#0"4"#"I6!"4#"#<(47",%3%4#M6"!4(5#
8%+7"25#04(<6+!(5#WM6%#"I6!"8X#%#K",(4%5#"55(32"!(5-#`"5#%57%#G#68#65(#!"5#7G3+23"5#!%#
4. Da teoria à prática
Causa Comum
91
5%98%+7"&'(#8627(#!2<%4%+7%#!"M6%,%#672,2="!(#0(4#%574"7G92"5#M6%#!%<%+!%8#3(86+23"&L%5#
!24%32(+"!"5B#!%#<(48"#M6%#5%#0(55"#"0%,"4#0"4"#M6",M6%4#K",(4#!(82+"+7%#M6%#68#0F?,23(#
5%98%+7"!(#0(55"#%V04%55"4Princípio 8: Torne a coisa divertida e ouse sonhar. .?(4!"9%+5#!%#3(86+23"&'(#3(+K2+3%+7%5#
%#+(K"5#K25L%5#2+5024"!(4"5#5'(#+%3%55P42"5#f#%#8%8?4(5#!%#3"80"+D"5#!%K%8#5%#0"67"4#
+(#%V0%4725%#!%#0%55("5#3(8#7",%+7(#0"4"#7",#3(86+23"&'(-#`"5#+'(#5%#!%K%#0%482724#M6%#(#
2806,5(#0"4"#"#342"72K2!"!%#+(5#!2574"2"#!"#280(47H+32"#!%#5%#"74"24#(5#K",(4%5#WM6%#"I6!"8Xƒ
4. Da teoria à prática
Causa Comum
92
APÊNDICE 1:
A ORGANIZAÇÃO DE METAS
DE VIDA E DE VALORES
U57%#4%,"7;42(#!25367%#!(25#3(+3%27(5#4%,"32(+"!(5Y#8%7"5#!%#K2!"#%#K",(4%5-#>(8(#5%4P#K257(B#
%,%5#5'(#3(+3%276",8%+7%#4%,"32(+"!(5#f#"8?(5#2+3(40(4"8#",968#3(+3%27(#!(#W2!%",X-#E(4#
%57"#4"='(#%,%5#5'(B#3(8(#68#7(!(B#4%<%42!(5#9%+%423"8%+7%#+(#7%V7(#042+320",#!(#4%,"7;42(#
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M6%#%5746764"#56"#3(804%%+5'(A1.1 Metas de vida
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%802423"8%+7%#3(8(#!25742?6J!"5#%8#!(25#%2V(5B#3(+<(48%#56"5#M6",2!"!%5#W2+74J+5%3"5X#(6#
W%V74J+5%3"5XB#(6#0(4#5%4%8#<(3"!"5#+"#W"67(Q74"+53%+!1+32"X#(6#+(#W5%4#<J523(XA&':&/3,=,.&'?70'
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3(86+27P42(#f#%,"5#5'(#8%7"5#36I"#?653"#74"=#94"72*3"&'(#2+%4%+7%#0(4#5%4%8#%*3"=%5#%8#5"725<"=%4#
"5#+%3%552!"!%5#0523(,;923"5#!"5#0%55("5-#j#370'#G3,P/0#:70'2+3,6%8#"#"M6252&'(#!%#?%+5#8"7%42"25B#
563%55(#*+"+3%24(B#"74"72K2!"!%#<J523"#%#(#4%3(+D%328%+7(#5(32",#%#!%#28"9%8-#b2<%4%+7%8%+7%#!"5#
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3(8(#68"#0%55("#5%+7%#M6%#G#0%43%?2!"#0%,(5#(674(5R&%)$',&')1%2E%*).$/&.,-./#)'2+3,6%8#5%#%+3"2V"4#+(5#!%5%I(5#!"#5(32%!"!%#
i3(+<(482!"!%jB#?%+%*32"4#"#5(32%!"!%#%#"5#9%4"&L%5#<6764"5B#%#?653"4#529+2*3"!(5#
6+2K%45"25#%#3(804%%+5L%5#i0(4#%V%80,(B#"#%5024276",2!"!%j-#U57"5#8%7"5#3(+74"57"8#3(8#
;#370'?&'0#,'>P0.:&'M6%#3(+3%4+%8#042+320",8%+7%#"#8"+67%+&'(#%#(#"68%+7(#!(#04"=%4#
%#!"#5(?4%K2K1+32"#<J523"#!%#52#8%58(#f#"#?653"#!%#04"=%4%5#!(#3(40(#i0(4#%V%80,(B#
(#D%!(+258(jB#"#5(?4%K2K1+32"#<J523"#i0(4#%V%80,(B#"#5%964"+&"#%#"#5"F!%j#%#(5#8%2(5#
8"7%42"25#0"4"#"8?(5#i0(4#%V%80,(B#(#563%55(#*+"+3%24(jk(7"4#M6%B#+"#04P723"B#68"#8%7"#+'(#G#W064"8%+7%X#"55(32"!"#3(8#68#(6#(674(#!(5#0;,(5#
!%57%5#!(25#%2V(5#i%8?(4"#"#%5024276",2!"!%B#(#D%!(+258(#%#"#0(06,"42!"!%#%57%I"8#04;V28(5j-#
E(4#%V%80,(B#(#5%+728%+7(#3(86+27P42(#G#",7"8%+7%#2+74J+5%3(#%#",7"8%+7%#"67(Q74"+53%+!%+7%#
i0(47"+7(#%,%#"0"4%3%#04;V28(#h#0(52&'(#!%#d/#D(4"5e#+(#3243680,%V(#!"#g2964"#Aj.#"+P,25%#%57"7J5723"#!%#!"!(5#!%#0%5M625"#i65"+!(#"+P,25%#!%#%53","#86,72!28%+52(+",j#
Apêndice 1
Causa Comum
93
!%8(+574"#M6%#9460(5#!%#8%7"5#2+74J+5%3"5#%#%V74J+5%3"5#5'(#<(47%8%+7%#3(+57"+7%5#%#
<(47%8%+7%#(0(57"5#%+74%#52-#$282,"48%+7%B#9460(5#!%#8%7"5#!%#"67(Q74"+53%+!1+32"#%#!(#5%4#
<J523(#%57'(#%8#(0(52&'(#%+74%#52#in4(6=%7#%7#",-B#/@@[j-#O#280(47"+7%#4%55",7"4#M6%#%57"#G#68"#
!%53(?%47"#%80J423"#f#4%56,7"!(#!%#"+P,25%#%57"7J5723"#5(?4%#0%5M625"#!%#!"!(5:#4%56,7"!(#280(47"+7%#!%57%5#%576!(5#%80J423(5#G#M6%#8%7"5#!%#563%55(#*+"+3%24(B#
28"9%8#%#0(06,"42!"!%#5'(#K257"5#04;V28"5#%+74%#52-#:6#5%I"B#5%#68"#!%55"5#8%7"5#
%V74J+5%3"5}5%4#<J523(#G#042(42="!"B#"5#0%55("5#7%+!%8#"#042(42="4#7"8?G8#"5#!%8"25#!(#
"9460"8%+7(-#`%7"5#2+74J+5%3"5}"67(Q74"+53%+!1+32"B#M6%#5%#4%<%4%8#h#?653"#!%#"67(Q
"3%27"&'(#i7%+7"+!(#34%53%4#3(8(#0%55("jB#%+K(,K28%+7(#0%55(",#i7%+!(#?("5#4%,"&L%5#
2+7%40%55("25j#%#5%+728%+7(#3(86+27P42(#i7%+7"+!(#<"=%4#!(#86+!(#,P#<(4"#68#,69"4#
8%,D(4j#5'(#K257"5#+(#,"!(#(0(57(#!(#3J436,(-#U,"5#7"8?G8#5%#"9460"8#I6+7"5B#%#"#"72K"&'(#
!%#68"#7%+!%#"#,%K"4#h#"72K"&'(#!%#8%7"5#4%,"32(+"!"5`%7"5#%8#,"!(5#(0(57(5#!(#3J436,(#5%#4%K%,"8#(0(57"5#%+74%#52Y#G#0523(,(923"8%+7%#!2<J32,#0"4"#
2+!2KJ!6(5#",8%I"4#5%+728%+7(#3(86+27P42(#%#563%55(#*+"+3%24(#5286,7"+%"8%+7%B#0(4#%V%80,(UV257%8#8627"5#8%7"5#!%#K2!"#M6%#5'(#!%#0"47236,"4#280(47H+32"#%8#+(55"#!253655'(#5(?4%#"5#
04%(360"&L%5#!"5#0%55("5#M6"+7(#"#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(B#%#56"#8(72K"&'(#0"4"#
5%#%+9"I"4#%8#3(80(47"8%+7(#3(+5257%+7%#3(8#%57"#04%(360"&'(#iK%4#$%&'(#/-)j-#U,%5#"0"4%3%8#
+"#7"?%,"#.A-A#I6+7"8%+7%#3(8#(5#2+!23"!(4%5#!%#8%7"5#%#5'(#65"!(5#%8#0%5M625"5#0"4"#2+!23"4#"#
280(47H+32"#4%,"72K"#M6%#"5#0%55("5#M6%#4%50(+!%4"8#"742?6%8#"#3"!"#68"#!%55"5#8%7"5-
Apêndice 1
Causa Comum
94
Apêndice 1
Causa Comum
95
A1.2 Valores
Q78&,#0'3D;'0.?&'
0',210$(&*$/$&
,#<,#0#/37$B#0'
<0.:&8L1.:70'?796.8&'
96#'7:,#?.37;&0'0#,'
.;<&,37/3#'/7'+.?7
N",(4%5#718#52!(#!%*+2!(5#3(8(#4%04%5%+7"&L%5#0523(,;923"5#!(#M6%#"34%!27"8(5#5%4#280(47"+7%#
+"#K2!"#il(s%"3DB#A|])j#%#3(8(#d8%7"5#74"+5Q5276"32(+"25#!%5%IPK%25B#K"42"+!(#%8#280(47H+32"B#
M6%#5%4K%8#3(8(#042+3J02(5Q962"#+"#K2!"#!%#68"#0%55("#(6#(674"#%+72!"!%#5(32",e#i$3Du"47=B#
A||Z"Y#/Aj-#N",(4%5#5'(#72023"8%+7%#!%*+2!(5#3(8(#4%,"72K(5#h#K25'(#!%#",96G8#!(#2!%",#f#(#M6%#
68"#0%55("#"34%!27"#5%4#(#8%,D(4#(6#(#8"25#!%5%IPK%,-#$D",(8#$3Du"47=#%534%K%#M6%Y
`]&?#;&0',#06;.,'70'<,./:.<7.0':7,7:3#,P03.:70'?7':&/:#<$%&'?#'+78&,#0'I=0.:&0'.;<8P:.3&0'
/70'#0:,.370'?#';6.3&0'3#L,.:&0'#'<#096.07?&,#0':&;&'0#'0#16#o
[&\"#$%'(&(9$&*%'28"(A&]"(&'#'(&(9$&*%'28"(&#1>"0"(&1201(($*1"!'#/'23'&^&'/$89$-&'&29$&"&
.?J.70'>,.70@'&IZ#3.+70)
[&\"#$%'(&(9$&*$2(3%78Z'(&/$31!"*1$2"1(A&S#'(&('&%'='%'/&^(&/'3"(&0'(':5!'1(&67'&"(&)'(($"(&
0#'#0>&,$7;'<7,7'&I3#,)
x#\"#$%'(&3%"2(*'20'/&"8Z'(&'&(137"8Z'(&'()'*+,*"(A&S#'(&(9$&/'3"(&".(3%"3"(A&U&2"37%'4"&
7I03,737'?&0'+78&,#0'&0'?.03./16#'?#':&/:#.3&0':&;&'/&,;70'#'73.36?#0@'96#'>,#9F#/3#;#/3#'
('&%'='%'/&"&"8Z'(-&$.:'3$(-&$7&(137"8Z'(&'()'*+,*"(A
[&\"#$%'(&$%1'23"/&"&'(*$#E"&$7&"&"!"#1"89$&0'&"8Z'(-&)$#+31*"(-&)'(($"(&'&'!'23$(A&<7&(':"-&
+78&,#0'0#,+#;':&;&'<7?,B#0'&6':,.3J,.&0)
[&\"#$%'(&(9$&$%>"214"0$(&)$%&$%0'/&0'&1/)$%3L2*1"-&%'#"31!"/'23'&'23%'&(1A&<(&!"#$%'(&0"(&
<#00&70'>&,;7;'6;'0.03#;7'&,?#/7?&'?#'<,.&,.?7?#0'?#'+78&,@'96#'&0':7,7:3#,.C7;':&;&'
./?.+P?6&0)'K037':7,7:3#,P03.:7'2.#,=,96.:7'?&0'+78&,#0'37;IJ;'&0'?.03./16#'?70'/&,;70'#'
73.36?#0c'i$3Du"47=B#/@@\Y#Aj)
E523;,(9(5#5(32"25#74"?",D"4"8#0"4"#2!%+72*3"4#(5#K",(4%5#4%3(44%+7%5#"74"KG5#!"5#36,764"5B#
%#68#+F8%4(#!%#!2<%4%+7%5#"?(4!"9%+5#<(2#65"!(#0"4"#"K",2"4#K",(4%5-#$D",(8#$3Du"47=#
%#3(,%9"5#2!%+72*3"4"8B#"74"KG5#!%#%576!(5#%80J423(5B#68"#5G42%#!%#042(42!"!%5#72!"5#
0(4#0%55("5#%8#!2<%4%+7%5#0"J5%5B#,257"+!(#!%=#K",(4%5#?P523(5#M6%B#"#5%6#K%4B#2+3,6%8#
7(!(5#(5#K",(4%5#3%+74"25#4%3(+D%32!(5#0(4#68"#!2K%452!"!%#!%#36,764"5#i$3Du"47=B#A||/#
%#A||Z?j-//#U,%5#5'(#"9460"!(5#!%#"3(4!(#3(8#M6"74(#720(5#!%#K",(4#!%#(4!%8#560%42(4B#
<(48"+!(#68"#%5746764"#?2!28%+52(+",-#.5528B#68"#!28%+5'(#2+3,62#K",(4%5#!%#"?%4764"#h#
86!"+&"#%8#(0(52&'(#"#K",(4%5#3(+5%4K"!(4%5-#T57(#4%m%7%#"#%V7%+5'(#0%,"#M6",#"5#0%55("5#
5'(#8(72K"!"5#d"#5%9624#5%65#04;042(5#2+7%4%55%5#2+7%,%376"25#%#%8(32(+"25#%8#!24%&L%5#
2+3%47"5#(6#2804%K25JK%25#K%4565#04%5%4K"4#(#037360'96&'%#"#5%964"+&"#M6%#%,%#(<%4%3%B#%8#
4%,"32(+"8%+7(5#3(8#0%55("5#04;V28"5B#2+572762&L%5#%#74"!2&L%5e#i$3Du"47=B#A||/Y#Z)j-#
k(7"4#M6%#(#7%48(#W3(+5%4K"&'(X#3(8(#65"!(#"M62B#+'(#!%K%#5%4#3(+<6+!2!(#3(8#5%6#65(#%8#
4%<%41+32"#h#04(7%&'(#"8?2%+7",-/)
.#5%96+!"#!28%+5'(#?P523"#2+3,62#K",(4%5#!%#"67(Q4%<(4&(#%8#(0(52&'(#"#K",(4%5#!%#"67(Q
74"+53%+!1+32"-#T57(#d!250L%#K",(4%5#%8#7%48(5#!"#%V7%+5'(#0%,"#M6",#%,%5#8(72K"8#"5#
0%55("5#"#<(47",%3%4%8#5%65#04;042(5#2+7%4%55%5#i8%58(#%8#!%7428%+7(#!(5#(674(5j#K%4565#"#
Apêndice 1
Causa Comum
96
K;I&,7'70'<#00&70'
<&007;'+7,.7,';6.3&'
#;',#87$%&'7&0'
+78&,#0'7&0'967.0'#8#0'
73,.I6#;'?#3#,;./7?7'
.;<&,3O/:.7@'7'
#03,636,7'?#'+78&,#0'
3#;'0#'?#;&/03,7?&'
;6.3&'0.;.87,'73,7+J0'
?70':6836,70
%V7%+5'(#0%,"#M6",#%,%5#8(72K"8#0%55("5#"#74"+53%+!%4#04%(360"&L%5#%9(J57"5#%#04(8(K%4#(#
?%8Q%57"4#!(5#(674(5B#04;V28(5#%#!257"+7%5B#%#!"#+"764%="e#i$3Du"47=B#A||/Y#Z)QZZjU57"#(0(52&'(#?P523"#%+74%#(5#!(25#%,%8%+7(5#%8#3"!"#68"#!%55"5#(4!%+5#560%42(4%5#!%#
720(5#!%#K",(4%5#718#<(47%#560(47%#%80J423(#2+7%436,764",Y#G#8627(#4"4(#%+3(+74"4#K",(4%5#
4%04%5%+7"+!(#68#720(#!%#(4!%8#560%42(4#+"#4%92'(#M6%#4%04%5%+7"#(#720(#(0(57(-#$3Du"47=#
iA||/jB#0(4#%V%80,(B#"7%57"#"#<4%Ma1+32"#!255(#3(8(#2+<%42(4#"#A{U8?(4"#"5#0%55("5#0(55"8#K"42"4#"80,"8%+7%#5(?4%#(5#K",(4%5#0%,(5#M6"25#"742?6%8#0"47236,"4#
280(47H+32"B#"#%5746764"#!%#K",(4%5#5%#4%K%,(6#8627(#5282,"4#"74"KG5#!"5#36,764"5#f#"7G#8%58(#
"74"KG5#!%#9460(5#!%#94"+!%#!2K%452!"!%#36,764",B#,2+9aJ5723"B#9%(94P*3"B#4%,292(5"#%#4"32",#
i$3Du"47=B#A||/j-#>(8(#+(#3"5(#!"5#8%7"5#!%#K2!"B#K",(4%5#5%#4%K%,"8#!25742?6J!(5#%8#!6"5#
!28%+5L%5B#%#0(!%8#0(47"+7(#5%4#,(3",2="!(5#%8#68#W3243680,%V(XB#",(3"+!(Q5%#K",(4%5#(0(57(5#
%8#,"!(5#(0(57(5#!%#68#3J436,(B#%#K",(4%5#3(80"7JK%25#"!I"3%+7%8%+7%#%+74%#52#iK%4#g2964"#/jE(4#%V%80,(B#"#04%(360"&'(#3(8#(#<(47",%328%+7(#!(5#(674(5#%#"#74"+53%+!1+32"#!%#
2+7%4%55%5#%9(J57"5#i8(72K"&L%5#280(47"+7%5#0"4"#5%#74"7"4#!%#04(?,%8"5#8"2(4%5Q!(Q
M6%Q52Q8%58(j#6+%8#K",(4%5#!%#?%+%K(,1+32"#%#!%#6+2K%45",258(B#%+M6"+7(#(#!%5%I(#
0(4#560%42(42!"!%#%#4%3(+D%328%+7(#5(32",#6+%8#(5#K",(4%5#!%#0(!%4#%#!%#3(+M6257"#
i$3Du"47=B#A||/jUV257%8#8627(5#K",(4%5#M6%#5'(#!%#0"47236,"4#280(47H+32"#+"#+(55"#!253655'(#5(?4%#
"5#04%(360"&L%5#!"5#0%55("5#M6"+7(#"#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(B#%#56"#
8(72K"&'(#0"4"#5%#%+9"I"4#%8#3(80(47"8%+7(#3(%4%+7%#3(8#%57"#04%(360"&'(-#U,%5#
"0"4%3%8#+"#_"?%,"#.A-/#I6+7(#3(8#(5#K",(4%5Q2+!23"!(4%5#65"!(5#+"#0%5M625"-
Apêndice 1
Causa Comum
97
Apêndice 1
Causa Comum
98
APÊNDICE 2:
VALORES E PROBLEMAS
MAIORES-DO-QUE-SI-MESMO
U57%#"01+!23%#"04%5%+7"#68"#"80,2*3"&'(#!"#%K2!1+32"#"04%5%+7"!"#+"#$%&'(#/-)B#!%8(+574"+!(#"#
280(47H+32"#!(5#K",(4%5#%8#!%7%482+"4#"#04%(360"&'(#5(?4%#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(B#%#
"#8(72K"&'(#0"4"#5%#%+9"I"4#%8#3(80(47"8%+7(5#M6%#"I6!"8#"#74"7"4#!%55%5#04(?,%8"5A2.1 Tranquilidade
U576!(5#718#%V"82+"!(#"#4%,"&'(#%+74%#K",(4%5B#%8#68#+JK%,#5(32",B#%#"#74"+M62,2!"!%#!%#68"#
5(32%!"!%#i257(#GB#5%#68#0"J5#%57P#%+K(,K2!(#%8#3(+m27(5B#5%#%,%#04(K1#%57"?2,2!"!%#2+7%4+"#
0"4"#5%65#32!"!'(5B#%#M6'(#82,27"42="!"#"#5(32%!"!%#G#3(8(#68#7(!(j-#U+7'(B#0(4#%V%80,(B#(#
K",(4#36,764",#WD2%4"4M62"X#iM6%#G#",2+D"!(#04;V28(#"(#K",(4#0%55(",#W0(!%4X#f#K%4#$%&'(#/-/j#
G#3(44%,"32(+"!(#<(47%8%+7%#3(8#"#<",7"#!%#0"=-#E"4%3%#M6%Y
;U&/"2'1%"&*$/$&7/"&($*1'0"0'&2'>$*1"&*$/&*$2G13$&123'%2$&'&'P3'%2$&JAAAK?&%'#"*1$2"0"&
a'<,#+78D/:.7'?#'&,.#/37$B#0'?#'+78&,#0'/&'./3#,.&,'?796#87'0&:.#?7?#)'e,D0'+78&,#0@'#;'
<7,3.:687,@'0%&':&/0.03#/3#;#/3#',#87:.&/7?&0'a'<7C'18&I78'E'/&;#7?7;#/3#@'27,;&/.7@'
2.#,7,96.7'!/#173.+&*'#'763&/&;.7'./3#8#:3678'E',#87$B#0'96#'0%&',&I60370'#'#03=+#.0'
#;<.,.:7;#/3#)'"&:.#?7?#0'96#'+78&,.C7;'7'27,;&/.7':&;'7'/736,#C7'3D;';#/&0'3#/?D/:.7'
"&3'%'/&'P)'%1F2*1"(&0'&=$%3'(&*$2G13$(&123'%2$(&$7&'P3'%2$(-&"((1/&*$/$&"67'#"(&2"(&67"1(&
&0'+78&,#0'?#'763&/&;.7'./3#8#:3678'E'./?.:7/?&';7.&,'3&8#,O/:.7'7'&<./.B#0'?.+#,070'E'0%&'
>&,3#;#/3#'7<,&+7?&0c'ig253D%4#%#c"+s%B#/@@|Y#/ZAjk(7"4#M6%#(5#K",(4%5#D"48(+2"B#D2%4"4M62"#%#"67(+(82"#2+7%,%376",#5'(#65"!(5#0(4#$3Du"47=#%8#
%576!(5#!%#K",(4%5#36,764"25#%8#(0(52&L%5#"#K",(4%5#0%55("25-#U57%5#K",(4%5#5'(#%574%27"8%+7%#
4%,"32(+"!(5#"(5#K",(4%5#0%55("25#6+2K%45",258(B#0(!%4#%#5%+5(#!%#!24%&'(#04;042(B#!253672!(5#+"#
$%&'(#/#%#+(#.01+!23%#A-#.#"55(32"&'(#%+74%#"#04%(360"&'(#3(8#"#0"=#9,(?",B#%#"8?"5B#D"48(+2"#
%#"67(+(82"#2+7%,%376",B#G#0(5272K"t#"#"55(32"&'(#!%57"#04%(360"&'(#3(8#"#D2%4"4M62"#G#+%9"72K">(44(?(4"+!(#3(8#%57%#%576!(#"74"KG5#!%#74"?",D(#5(?4%#K",(4%5#0%55("25#i%8#(0(52&'(#
hM6%,%5#36,764"25jB#>D4257(0D%4#>(D45#%#3(,%9"5#!%53(?424"8#M6%#"7276!%5#82,27"4257"5#%57"K"8#
3(+5257%+7%8%+7%#"55(32"!"5#3(8#"#042(42="&'(#!"#5%964"+&"B#3(+<(482!"!%B#3(+M6257"#
%#f#%50%32",8%+7%#f#K",(4%5#!%#0(!%4-#C%+%K(,1+32"#%B#0"47236,"48%+7%B#6+2K%45",258(#<(4"8#
K257(5#3(8(#3(44%,"32(+"!(5#3(8#+JK%25#8"25#?"2V(5#!%#"7276!%5#82,27"4257"5#i>(D45#%7#",-B#
/@@[j-#:5#"67(4%5#!%57%#%576!(#569%4%8#M6%#"7276!%5#82,27"4257"5#0(!%8#564924#%8#4%50(57"#"#
!6"5#!2<%4%+7%5#04%(360"&L%5Y#68#!%5%I(#!%#0(!%4#%#560%42(42!"!%B#%#68"#04%(360"&'(#0%,"#
5%964"+&"#%#3(+<(482!"!%#5(32",-
Apêndice 2
Causa Comum
99
A2.2 Atitudes para com os direitos humanos
h/?.+P?6&0'96#'?%&'
;7.&,'.;<&,3O/:.7'7'
+78&,#0'6/.+#,078.0370@'
#';#/&,'.;<&,3O/:.7'
7'+78&,#0'?#'<&?#,@'
#G<,#007;';7.&,#0'
<,#&:6<7$B#0'0&I,#'
?.,#.3&0'26;7/&0
:674(5#%576!(5#4%K%,"8#M6%#2+!2KJ!6(5#M6%#"742?6%8#8"2(4#280(47H+32"#"#K",(4%5#!%#
6+2K%45",258(B#%#8%+(4#280(47H+32"#"#K",(4%5#!%#0(!%4B#%V04%55"8#8"2(4#04%(360"&'(#
5(?4%#!24%27(5#D68"+(5#i(6#5%I"B#%,%5#"7%57"8#5%4#8"25#04%(360"!(5#3(8#!24%27(5#D68"+(5B#
%#718#8"25#7%+!1+32"#"#5%#%+9"I"4#%8#3(80(47"8%+7(#",2+D"!(#3(8#%57"#04%(360"&'(j#
i>(D45##3'78)B#/@@]t#$02+2#%#b(25%B#A||^j-#.(#"K",2"4#"7276!%5#%8#4%,"&'(#"#!24%27(5#
D68"+(5B#>D4257(0D%4#>(D45#%#3(,%9"5#0%!24"8#"#0"472320"+7%5#M6%#"K",2"55%8#(#M6"+7(#
%,%5#3(+3(4!"K"8#3(8#!%3,"4"&L%5#3(8(Y#dN",%#h#0%+"#"0(2"4#(#74"?",D(#!%#(49"+2="&L%5#
!%#!24%27(5#D68"+(5#3(8(#"#.+2572"#T+7%4+"32(+",#5%8#4%5%4K"e#R0.:St#(6B#dcP#8(8%+7(5#
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4%<%4%+7%5#"(5#!24%27(5#D68"+(5e#i>(D45##3'78)B#/@@]Y#Z[^Q#Z\@jA2.3 Atitudes em relação a pessoas que são ‘diferentes’
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Apêndice 2
Causa Comum
100
4%,"32(+"!"5#"#K",(4%5-#T+!2KJ!6(5#M6%#K",(42="8#(#0(!%4B#%#M6%#"742?6%8#0(63"#280(47H+32"#
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"M6%,%5#M6%#72K%4"8#0(+76"&'(#?"2V"e#i$"up%44##3'78)B#/@@[Y#[AZjA2.4 Atitudes em relação à pobreza global
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Apêndice 2
Causa Comum
101
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'/&('7&)%R)%1$&>%7)$-&'267"23$&*$2(7/10$%'(&,?1(&(7.$%012"/&$&)%R)%1$&>%7)$&)"%"&
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"#"742?62&'(#!%#280(47H+32"#"#K",(4%5#!%#6+2K%45",258(B#M6%#0(4#56"#K%=#<6+!"8%+7"#"#
04%(360"&'(#0"4"#3(8#(#9460(#8"2(4B#%#5(?4%#8627(5#04(?,%8"5#8"2(4%5Q!(QM6%Q#52Q8%58(A2.5 Atitudes em relação ao meio ambiente
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0%!24#"#%,%5#M6%#I(9"55%8#68#17;#'!%#9%57'(#!%#m(4%57"#+(#M6",#%,%5#5286,"K"8#"#!24%&'(#!%#
68"#%804%5"#8"!%24%24"-#>"!"#(?I%7(#i(6#%804%5"#8"!%24%24"j#<%=#%+7'(#68"#5G42%#!%#,"+3%5#
0"4"#7415#(674"5#%804%5"5B#0"4"#M6%#%,"5#3(47"55%8#"#8"!%24"#!%#68"#m(4%57"#0F?,23"-#$D%,!(+#%#
Apêndice 2
Causa Comum
102
`3n4%9(4#!%53(?424"8#M6%B#%8#3(80"4"&'(#3(8#(674(5#9460(5B#"M6%,%5#3(80(57(5#0(4#M6"74(#
2+!2KJ!6(5#M6%#72K%4"8#+(7"5#4%,"72K"8%+7%#",7"5#%8#8%7"5#%V74J+5%3"5B#%V0,(4"4"8#(5#4%3645(5#
!"#m(4%57"#8"25#2+7%+5"8%+7%B#%#72+D"8#529+2*3"72K"8%+7%#8%+(5#7%+!1+32"#"#7%4#M6",M6%4#
P4K(4%#4%8"+%53%+7%#+(#/[†#"+(#!%#(<%47"#!%#,"+3%5-#:5#"67(4%5#9%+%4",2="8#%57%5#4%56,7"!(5#
0"4"#4%m%724#5(?4%#(674(5#%V%80,(5#!"#W74"9G!2"#!(#?%8#3(868X-#U,%5#3(+3,6%8#M6%Y#dM6"+7(#
8"25#D(6K%4#0%55("5#2+742+5%3"8%+7%#(42%+7"!"5#!%+74(#!%#68#9460(B#8"25#7(!(#86+!(#+"M6%,%#
9460(#04(50%4"e#i/@@ZY#Z@[jb"!(5#%8#+JK%,#+"32(+",#7"8?G8#!%8(+574"8#"5#"55(32"&L%5#+%9"72K"5#%+74%#3(80(47"8%+7(#
"8?2%+7",#%#K",(4%5#36,764"25#4%<%4%+7%5#"#"67(42!"!%#%#D2%4"4M62"#i8"25#(6#8%+(5#%M62K",%+7%#
"(5#K",(4%5#0%55("25#!%#3(+M6257"#%#0(!%4j-#r"55%4#i/7'.;<,#/07j#3(44%,"32(+(6#!"!(5#!%#
"4M62K(#5(?4%#(5#K",(4%5#!%#94"+!%5#"8(574"9%+5#!%#94"!6"+!(5#%#04(<%55(4%5#%8#/@#+"&L%5#
"?"57"!"5#3(8#"#M6"+72!"!%#!%#>:/#%8272!"#0(4#3"!"#+"&'(#%8#/@@)-#`%58(#!%0(25#!%#
3(+74(,"4#0%,(#ETCB#"5#%8255L%5#!%#>:/#0%4#3"027"#%4"8#8"2(4%5#%8#0"J5%5#(+!%#(5#32!"!'(5#
"742?6J"8#8"2(4#042(42!"!%#"#K",(4%5#"55(32"!(5#3(8#42M6%="B#3(+M6257"#%#57"765U57%5#4%56,7"!(5#<(4"8#3(44(?(4"!(5#"2+!"#8"25#0(4#74"?",D(5#5(?4%#"#4%,"&'(#%+74%#(5#
K",(4%5#!"5#0%55("5#%#56"#04%<%41+32"#0(4#0(,J723"5#,29"!"5#h#86!"+&"#3,28P723"-#.+7D(+p#
w%25%4(u27=B#0(4#%V%80,(B#3(+!6=26#%576!(5#5(?4%#"#280(47H+32"#!"5#7%+!1+32"5#36,764"25#
0"4"#!%7%482+"4#"7276!%5#%8#4%,"&'(#"#0(,J723"5#!%#86!"+&"#3,28P723"-/|#U,%#!%53(?426#M6%Y
`A0'<,#>#,D/:.70'<&,'<&8P3.:70'!&6'0#Z7'&'7<&.&'7'<&8P3.:70'>&,;687?70'<7,7';.3.17,'7'
/70"28"&*#1/531*"K&=$%"/&/"1(&=$%3'/'23'&12G7'2*1"0"(&)$%&*$/)%$/1(($(&0'&!"#$%A&
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+78&,#0'<,LH.1678?7?#@'#/967/3&'7'&<&0.$%&'>&.'700&:.7?7':&;'+78&,#0'7/3.H.1678?7?#@'
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="3$%'(&0'&)%'!1(9$&/"1(&=$%3'(&0$&67'&"&10'231,*"89$&*$/&)"%310$(&)$#+31*$(&$7&"&10'$#$>1"_&
iw%25%4(u27=B#/@@\Y#\)jg2+",8%+7%B#%576!(5#!%8(+574"4"8#M6%#(5#/P+#.0'?#';&3.+7$%&'0"4"#5%#%+9"I"4#%8#0"47236,"4#
3(80(47"8%+7(#5'(#7"8?G8#8"25#",7(5#M6"+!(#%57%5#3(80(47"8%+7(5#5'(#"!(7"!(5#
3(%4%+7%8%+7%#3(8#"#8%7"#!%#5%+728%+7(#3(86+27P42(-#_J023(#!%#7"25#%576!(5#G#"M6%,%#3(+!6=2!(#
0(4#`""47%+#N"+57%%+s257%#%#3(,%9"5#i/@@Z"j-#k%57"#%V0%421+32"B#%576!"+7%5#<(4"8#5(,2327"!(5#"#
,%4#68#7%V7(#5(?4%#4%323,"9%8-#:5#56I%27(5#%4"8#"K",2"!(5#",%"7(42"8%+7%#0(4#7%4#%57"#7"4%<"#!%#
,%2764"#"04%5%+7"!"#3(8(#4%,%K"+7%B#5%I"#0"4"#"#8%7"#%V74J+5%3"#!%#%3(+(82="4#!2+D%24(B#M6"+7(#
0"4"#"#8%7"#2+74J+5%3"#!%#?%+%*32"4#"#3(86+2!"!%-#l%56,7"!(5#!%8(+574"4"8#M6%#"M6%,%5#
M6%#72+D"8#"#8%7"#"04%5%+7"!"#%8#7%48(5#2+74J+5%3(5#+'(#"0%+"5#"04%%+!%4"8#(#3(+7%F!(#!(#
7%V7(#8"25#"04(<6+!"!"8%+7%B#8"5#7"8?G8#72+D"8#8"25#7%+!1+32"#"#K2527"4#K(,6+7"42"8%+7%#
"#?2?,2(7%3"#%#68#0(+7(#!%#4%323,"9%8#0"4"#"04%+!%4#8"25#5(?4%#4%323,"9%8-#.#<4%Ma1+32"#!(#
%+9"I"8%+7(#%8#3(80(47"8%+7(#04;Q"8?2%+7",#GB#"0"4%+7%8%+7%B#8"25#",7"#M6"+!(#(#+JK%,#!%#
"67(Q!%7%482+"&'(#i(6#(#"0%,(#0"4"#8%7"5#8"25#2+74J+5%3"5j#G#",7(.(#3(+574624#(#3243680,%V(#!%#K",(4%5#ig2964"#/jB#$D",(8#$3Du"47=#%#3(,%9"5#!%53(?424"8#
M6%#(5#7415#27%+5#!%#K",(4%5#4%,"32(+"!(5#3(8#"#+"764%="#iW6+2'(#3(8#"#+"764%="XB#W04(7%9%4#(#
8%2(#"8?2%+7%X#%#W68#86+!(#!%#?%,%="Xj#5'(#%574%27"8%+7%#"55(32"!(5#3(8#27%+5#!%#K",(4#M6%#
5%#4%<%4%8#0428(4!2",8%+7%#"(#?%8Q%57"4#!%#(674(5#5%4%5#D68"+(5#<(4"#!(#W9460(#2+7%4+(X#iW(#
Apêndice 2
Causa Comum
103
86+!(#%8#0"=XB#W296",!"!%XB#%#WI6572&"#5(32",Xj-#.0"4%+7%8%+7%#"#04%(360"&'(#3(8#"#+"764%="#
G#%574%27"8%+7%#,29"!"#h#04%(360"&'(#0%,(#?%8Q%57"4#!%#7(!"#"#D68"+2!"!%B#%#"72K"4#%#%+3(4"I"4#
(5#K",(4%5#!%#6+2K%45",258(#74"4P#(#?%+%<J32(#!%#04(8(K%4#04%(360"&L%5#7"+7(#5(?4%#04(?,%8"5#
!(#8%2(#"8?2%+7%#9,(?",#M6"+7(#5(?4%#"#0(?4%="#9,(?",-#$D",(8#$3Du"47=#%534%K%#M6%#(#
6+2K%45",258(#d"m(4"#04%5682!"8%+7%#3(8#"#0%43%0&'(#!%#M6%#"#<",D"#%8#5%#04(7%9%4#(#"8?2%+7%#
+"764",B#(6#!%#5%#%+7%+!%4#0%55("5#M6%#5'(#!2<%4%+7%5B#%#!%#74"7PQ,(5#!%#<(48"#I657"B#,%K"4P#"(#
3(+m27(#%#h#!%57462&'(#!(5#4%3645(5#!(5#M6"25#"#K2!"#!%0%+!%e#i$3Du"47=B#A||/Y#)|jA2.6 O envolvimento cívico pela mudança social
Y'#/+&8+.;#/3&':P+.:&'J'
+.03&':&;&'700&:.7?&'7'
+78&,#0'6/.+#,078.0370@'#'
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#'<7,3.:687,;#/3#'
0#16,7/$7
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74"+5<(48"&L%5B#5'(#<(48"!"5#529+2*3"72K"8%+7%#0(4#5%65#K",(4%5-#:#%+9"I"8%+7(#3(8#
(#04(3%55(#%,%27(4",#7%8#52!(#0%43%?2!(#3(8(#"55(32"!(#0"47236,"48%+7%#3(8#K",(4%5#!%#
5%+5(#!%#!24%&'(#04;042(#%#6+2K%45",258(B#%+M6"+7(#M6%#(#%+9"I"8%+7(#3(8#"72K2!"!%5#
3(86+27P42"5#7%8#52!(#0%43%?2!(#3(8(#5%+!(#2+m6%+32"!(#0(5272K"8%+7%#0(4#3(+<(482!"!%#%#
74"!2&'(-#E(!%4#%#3(+M6257"B#0(4#(674(#,"!(B#5'(#K257(5#3(8(#4%,"32(+"!(5#+%9"72K"8%+7%#3(8#
"8?"5#<(48"5#!%#%+9"I"8%+7(#0(,J723(#i.69%8?%49B#/@@^j$D",(8#$3Du"47=#i/@@\j#4%92574"#"#"55(32"&'(#%+74%#K",(4%5#%#%+K(,K28%+7(#3JK23(#i8%!2!(5#
0%,(#+F8%4(#!%#"7(5#0(,J723(5#+(5#M6"25#(5#0"472320"+7%5#+(#%576!(#72+D"8#5%#%+K(,K2!(#
+(#F,728(#"+(#f#3(80(47"8%+7(5#7"25#3(8(#3(+7"7"4#68#0(,J723(B#(6#5%#I6+7"4#"#68"#
!%8(+574"&'(j-#:#%+K(,K28%+7(#3JK23(#G#0%43%?2!(#3(8(#"55(32"!(#3(8#(#6+2K%45",258(B#
%#+%9"72K"8%+7%#"55(32"!(#3(8#"#3(+<(482!"!%#%#f#0"47236,"48%+7%#f#5%964"+&"#
i04%5682!"8%+7%#0(4M6%#(#%+K(,K28%+7(#3JK23(#G#(42%+7"!(#468(#h#86!"+&"B#%#0(!%#5%4#
"44253"!(j-#iUV257%#7"8?G8#68"#"55(32"&'(#0(5272K"#%+74%#(#%+K(,K28%+7(#3JK23(#%#(#%57J86,(#
f#(6#WK2?4"&'(B#+(K2!"!%#%#!%5"*(#+"#K2!"X#f#",9(#M6%#$3Du"47=#"742?626#h#0(552?2,2!"!%#!%#
M6%#",968"5#0%55("5#5%#7(4+%8#%+K(,K2!"5#0(,2723"8%+7%#0(4M6%#"3D"8#255(#K2?4"+7%-
Apêndice 2
Causa Comum
104
APÊNDICE 3:
FERRAMENTAS PARA
ANALISAR QUADROS MENTAIS
.5#<%44"8%+7"5#M6%#5'(#!%57"3"!"5#"M62#5'(#65"!"5#0"4"#"I6!"4#"#2!%+72<23"4#
M6"!4(5#8%+7"25#04(<6+!(5#WM6%#"I6!"8X#%V257%+7%5#f#(#M6%#0(!%#(3(44%4#!%#8(!(#
4%,"72K"8%+7%#4"4(#+(5#!253645(5#0F?,23(5#f#7/3#0'?#'#/3%&'?#0#/+&8+#,'#03,73J1.70'
<7,7'7Z6?7,'7'>&,378#:DH8&0-#T55(#+'(#280,23"#%8#M6%B#7%+!(#65"!(#%57"5#<%44"8%+7"5#
0"4"#2!%+72<23"4#M6"!4(5#8%+7"25#WM6%#"I6!"8X#%V257%+7%5B#%57%5#M6"!4(5#8%+7"25#
0(55"8#%+7'(#5%4#"72K"!(5#%#<(47",%32!(5#5280,%58%+7%#"74"KG5#!(#65(#!%#!%7%482+"!"5#
0","K4"5#(6#8%7P<(4"5#M6%#(5#!%<2+%8A3.1 Análise de resposta participativa
n460(5#<(3"25#%#M6%572(+P42(5#0(!%8#5%4#65"!(5#0"4"#,%K"+7"4#!"!(5#0"4"#"+P,25%#
56?5%Ma%+7%-#U57%5#!"!(5#!%K%8#5%4#3(,%7"!(5#!%#5%98%+7(5#5(32"25Q3D"K%B#0(4M6%#(#
04(3%55(#!%#"72K"4#M6"!4(5#8%+7"25#WM6%#"I6!"8X#!%K%4P#5%4#8(,!"!(#"04(042"!"8%+7%#0"4"#
!2<%4%+7%5#9460(5#5(32"25-)@#_4"+53427(5#!(#>##?I7:W'K%4?",#!"#"+P,25%#!"#0"472320"&'(#!24%7"#
5%4P#%+7'(#"+",25"!"#0%,(#65(#!%#<%44"8%+7"5#!%#"+P,25%#!%#7%V7(A3.2 Análise de texto
_(!(5#+;5#"+",25"8(5#7%V7(5#%#<","5#2+3(+532%+7%8%+7%B#%#"7G#3%47(#0(+7(B#342723"8%+7%Y#
!%#(674(#8(!(#+'(#0(!%4J"8(5#W!"4#5%+72!(X#h#,2+96"9%8#%#2+7%4"924#3(8#5%6#529+2*3"!(-#
`"5#"#,2+9aJ5723"#%#"#"+P,25%#!%#!253645(#74"=%8#76!(#255(#0"4"#"#560%4<J32%B#7(4+"+!(#%57%#
3(+7%F!(#!250(+JK%,#0"4"#(#!2P,(9(#%#"#34J723"-#q8"#"?(4!"9%8#0"4"#"#"+P,25%#!%#7%V7(#
3(8?2+"#"8?"5Y#"#"+P,25%#!%#,"49"#%53","#iM6%#0(!%#5%4#"67(8"72="!"j#%#"#"+P,25%#!%#7%V7(#
%50%3J*3(#i4%M62527"+!(#68"#"+P,25%#!%#68#,2+9a257"j-#T57(#4%M6%4#(#%+9"I"8%+7(#!%#68"#
0%M6%+"#%M620%#!%#0%5M625"!(4%5A3.2.1 A análise de larga escala
d&,<60'8./16.03.:0'7%8#52!(#65"!"#3(8(#68"#<%44"8%+7"#!%#"+P,25%#!%#,"49"#%53","#%8#68#
+F8%4(#94"+!%#!%#%576!(5#f#0(4#%V%80,(B#M6"+7(#"#"7276!%5#4"3257"5#+"#2804%+5"-#:#8G7(!(#
%+K(,K%#%53(,D%4#68#W3(4065X#"04(042"!(#!%#7%V7(#f#0(4#%V%80,(B#4%m%72+!(#68#!%7%482+"!(#
0%4J(!(#!%#7%80(#%#91+%4(#i3(+K%45"#74"+53427"#!%#9460(5#<(3"25B#7%V7(5#!"#2804%+5"B#
Apêndice 3
Causa Comum
105
!253645(5B#4%,"7;42(5#9(K%4+"8%+7"25#%73j-#E4(94"8"5#!%#3(8067"!(4#5'(#%+7'(#65"!(5#0"4"#
"+",25"4#%57"725723"8%+7%#0"!4L%5#!%#0","K4"5#%#0"4"#3(80"4PQ,(5#W56?Q3(40(4"8%+7%X#i0(4#
%V%80,(B#!%7%37"4#!2<%4%+&"5#%+74%#9460(5#<(3"25#!2572+7(5B#(6#9(K%4+(5#"76"25#%#"+7%42(4%5jA3.2.2 Análise de texto específico
E"4"#5%#3D%9"4#"#(1>21,*"0$(B#%#0(47"+7(#"#M6"!4(5#8%+7"25B#G#4%M62527"!"#"#"K",2"&'(#!%#
68#"+",257"Q,2+96257"#%V0%42%+7%#M6%#7%+D"#3(+D%328%+7(#!(#3(+7%V7(#36,764",B#5(32",#%#
0(,J723(-#.#"+P,25%#!%#!253645(#34J723(#"04%5%+7"#68#3(+I6+7(#!%#<%44"8%+7"5#0"4"#"?(4!"4#
%57"#"+P,25%#!%#7%V7(#%50%3J*3(U57"#"+P,25%#74"?",D"#3(8#7%V7(5#5%,%32(+"!(5#i0(4#%V%80,(B#(#>##?I7:W'!%#68#!%7%482+"!(#9460(#
<(3",B#68#!253645(#0(,J723(B#(6#68#!(368%+7(#!(#9(K%4+(j-#q5"+!(#2+!23"&L%5#M6"+727"72K"5#!"#
"+P,25%#!%#,"49"#%53","B#"+",257"5#2!%+72*3"8#!%7%482+"!(5#">%7)"/'23$(&0'&(1>21,*"0$(&i(6#5%I"B#
0","K4"5#%#<4"5%5#3(8#529+2*3"!(5#2+7%4Q4%,"32(+"!(5#M6%#"0"4%3%8#%8#",96+5#7%V7(5#%#+'(#%8#
(674(5jB#2+3,62+!(#"M6%,%5#M6%#!%0%+!%8#!%#M6"!4(5#8%+7"25#%#!%#M6"!4(5#8%+7"25#04(<6+!(5-#
U57%5#5'(#65"!(5#0"4"#"0(+7"4#0"4"#8%7P<(4"5#3(+3%276"25#56?,282+"4%5B#%#56"5#4%,"&L%5#3(8#
M6"!4(5#8%+7"25-#UV257%8#KP42(5#M6"!4(5#8%+7"25#3(+3%276"25#i0","K4"5#%#<4"5%5j#M6%#5%4K%8#
3(8(#3D"K%5#0"4"#8%7P<(4"5#3(+3%276"25#56?,282+"4%5#i!%5!%B#0(4#%V%80,(B#"+",(92"#%V0,J327"#
"7G#!23"5#K%4?"25#%<18%4"5j-#U57"5#!23"5#0(!%8#+'(#5%4#28%!2"7"8%+7%#;?K2"5#f#G#"M62#M6%#"#
%V0%421+32"#G#+%3%55P42"#!"#0"47%#!(#"+",257"-#E(4#%V%80,(B#%57"5#!23"5#0(!%8#2+3,624Y
],#006<&0.$B#0'f#3(25"5#M6%#(#(4"!(4#7%8#3(8(#3%47(B#(6#0(+7(5#5(?4%#(5#M6"25#%,%#(6#%,"#
"5568%8#7"327"8%+7%#M6%#68#0F?,23(#3(+3(4!"KG<,#00B#0';&?7.0'f#0(4#%V%80,(B#%V04%55L%5#M6%#280,23"8#(?429"&'(B#04(2?2&'(B#(6#0%48255'(t#
0%M6%+"5#0","K4"5#3(8(#W0(!%XB#W0(!%42"XB#W!%K%X#(6#W!%K%42"XB#(6#0","K4"5#8"25#56?57"+32"25#
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M6"!4(5#8%+7"25#04(<6+!(5#%#K",(4%5A3.3 Ter em conta outros aspectos da experiência de vida
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Apêndice 3
Causa Comum
106
NOTAS FINAIS
A-# E(4#%V%80,(B#68#2+!2KJ!6(#0(!%#0%4<%27"8%+7%#5%#?%+%*32"4#0%55(",8%+7%#!%#%5<(4&(5#
M6%#718#1V27(#%8#82729"4#"#86!"+&"#3,28P723"-#`"5#"#4%!6&'(#%8#%8255L%5#!%#9"5%5#!%#
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56"5#04;042"5#%8255L%5B#7%4'(#68#%<%27(#2+*+27G528(#%8#4%!6=24#(5#280"37(5#86+!2"25#!(#
"M6%328%+7(#9,(?",B#%#+'(#5%4'(#0(47"+7(#68#?%+%<J32(#4%",#0"4"#%,"#3(8(#68#2+!2KJ!6(-#
E4(?,%8"5#!"#+"764%="#!(#W!2,%8"#!(#04252(+%24(X#5'(#68#720(#!%#04(?,%8"5#8"2(4%5Q!(Q
M6%Q52Q8%58(B#0(4M6%#2+!2KJ!6(5#M6%#,2!%4"8#+"5#7%+7"72K"5#!%#3D"8"4#"#"7%+&'(#0"4"#
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5%42"8#%50%4"!(5#3(8#?"5%#%8#68"#"+P,25%#4"32(+",#!%#5%6#2+7%4%55%#04;042(-'
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563%55(#*+"+3%24(#%#5%+728%+7(#3(86+27P42(#%57'(#%8#A|/#94"65#!%#(0(52&'(#i5%+!(#M6%#
A^@#94"65#4%04%5%+7"8#68#3(+m27(#0%4<%27(j-'
Z-# .#8%7"#!%#W9%+%4"72K2!"!%X#5%#4%<%4%#"(#!%5%I(#!%#9%4"4#",9(#342"72K(#(6#5(32",8%+7%#
04(!63%+7%-'
[-# O#3,"4(#M6%#255(#+'(#+%9"#"#f#(6#!%5K2"#"#"7%+&'(#!"#f#280(47H+32"#!"#,2!%4"+&"#0(,J723"-#
UV257%#7"8?G8#5%8#!FK2!"#68#0"0%,#34632",#0"4"#,J!%4%5#0(,J723(5#"44(I"!(5#!%#M6%#
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0(!%8#<"=%4B#8%58(#"M6%,%5#"2+!"#8"25#3(4"I(5(5#%#3"4258P723(5B#%#%55%5#,2827%5#5'(#
280(57(5B#%8#0"47%B#0(4#K",(4%5#36,764"25-'
\-# .M62#"#%V04%55'(#WK",(4%5#!%#3(+5%4K"&'(X#7%8#68#0(7%+32",#!%#2+!6=24#"(#%44(B#8"5#G#
65"!"#0"4"#8"+7%4#"#3(%41+32"#3(8#5%6#65(#+"#,27%4"764"#"3"!1823"-#U,"#G#65"!"#0"4"#5%#
4%<%424#h#5%964"+&"B#3(+<(482!"!%#%#K",(4%5#74"!232(+"25B#",2+D"+!(Q5%B#0(47"+7(B#3(8#(#
!%5%I(#!%#8"+67%+&'(#!(#037360'96&]-# U8?(4"#5%8#280(47H+32"#3%+74",#+%57%#4%,"7;42(B#8%7"5#2+74J+5%3"5#5'(#7"8?G8#
"55(32"!"5#3(8#8"2(4#?%8Q%57"4-'
Causa Comum
107
^-# Wn460(#2+7%4+(X#5%#4%<%4%#"#68#9460(#M6%#3(80"472,D"#2!%+72!"!%#5(32",#f#0(4#%V%80,(B#
3(8#?"5%#%8#91+%4(B#4"&"B#+"32(+",2!"!%B#04(*55'(B#4%,292'(#(6#7%+!1+32"5#0(,J723"5B#"5528#
3(8(#9460(5#8%+(4%5B#7"25#M6"25#<'5#!%#!%7%482+"!(#728%#!%#<67%?(,#(6#720(5#!%#8F523"-'
|-# WE4%82"4X#5%#4%<%4%#"#7(4+"4#68#K",(4#8"25#W!%57"3"!(XB#(6#W"72K"4X#68#K",(4#f#0(4#
%V%80,(B#0%!2+!(#"#68"#0%55("#M6%#<"&"#68"#7"4%<"#M6%#(5#,%K%#"#4%m%724#5(?4%#7",#K",(4-#
$D%48"+##3'78-#iA||@Y#Z@[j#%534%K%#M6%#04%82"4#G#68#d04(3%!28%+7(#M6%#"68%+7"#(#
"3%55(#"#",968"#3"7%9(42"#(6#3(+5746&'(#+"#8%8;42"e-'
A@-# O#3,"4(#M6%#"5#0%55("5#<4%M6%+7%8%+7%#",8%I"8B#528B#3(80(47"8%+7(5#M6%#3D"8%8#
"#"7%+&'(#"#04(?,%8"5#8"2(4%5Q!(QM6%Q52Q8%58(B#%8#0"47%#0(4#8%2(#!(#"0%,(#!%#
8(72K"&L%5#%V74J+5%3"5-#E(4#%V%80,(B#8%8?4(5#!%#3"80"+D"5#5(?4%#"#0(?4%="B#%,%5#
8%58(5B#"!827%8#<4%M6%+7%8%+7%B#%8#5%65#8(8%+7(5#8"25#52+3%4(5B#M6%#%,%5#5'(#
8(72K"!(5#7"+7(#2+742+5%3"8%+7%#i0(4#%V%80,(B#0(4#3(+7"#!%#5%6#5%+5(#!%#M6%4%4#<"=%4#
!(#W86+!(#68#,69"4#8%,D(4XjB#M6"+7(#%V742+5%3"8%+7%#i0(4#%V%80,(B#0(4M6%#%,%5#
9(57"8#!%#8(8%+7(5#(3"52(+"25#!%#06?,232!"!%j-#`"5#%V257%#%K2!1+32"#!%#M6%#M6"+7(#
8"2(4#<(4#"#1+<"5%#+"#8(72K"&'(#2+74J+5%3"B#"(#2+KG5#!%#+"#%V74J+5%3"B#8"25#0%45257%+7%5B#
%+K(,K2!(5#i%#8"25#<%,2=%5j#%57%5#8%8?4(5#!%#3"80"+D"#5%4'(-#O#280(47"+7%#!2572+9624#
"M62#%+74%#(5#WM6"25X#%#(5#W0(4M615X#!"5#8%7"5#M6%#"#0%55("#",8%I"Y#(6#5%I"B#WM6"25X#5'(#
"5#8%7"5#M6%#"#0%55("#?653"#f#!2+D%24(B#28"9%8B#3(86+2!"!%#%73#f#%B#W0(4M61X#68"#
0%55("#"5#?653"S#R6"+7(#"(#W0(4M61XB#68"#0%55("#0(!%#?653"4#!%7%482+"!"5#8%7"5#
0(4#8627"5#4"=L%5#!2<%4%+7%5Y#%,"5#2+3,6%8#4"=L%5#W2+74J+5%3"5X#i?653PQ,"5#G#!2K%472!(#%#
!%5"*"!(4jt#4"=L%5#W2!%+72*3"!"5X#i7%+!(#3(+52!%4"!(#"#8%7"B#"#0%55("#"#7(8"#3(8(#0"47%#
<6+!"8%+7",#!%#M6%8#5'(#(6#!"M62,(#3(8#(#M6%#5%#04%(360"8jt#4"=L%5#W2+74(I%7"!"5X#
i+'(#?653"4#7"25#8%7"5#!%2V"#"#0%55("#8",#3(+529(#8%58"j#(6#4"=L%5#W%V7%4+"5X#
i%8#?653"#!%#4%3(+D%328%+7(B#!2+D%24(#(6#0"4"#%K27"4#34J723"5j#iK%I"B#0(4#%V%80,(B#
;"&2$++&)%2$+'#3'78-B#/@@Z?t#N"+57%%+s257%##3'78-B#/@@\t#$D%,!(+#%7#",-B#/@@Zj-#k"#8"2(4#
0"47%#!"5#K%=%5#%V257%#68"#3(44%,"&'(#0(5272K"#%+74%#?653"4#8%7"5#0(4#4"=L%5#8"25#
2+74J+5%3"5#%#2!%+72*3"!"5B#%#?653"4#8"25#8%7"5#M6%#5'(#0(4#52#8%58"5#8"25#2+74J+5%3"5#
%8#3(+7%F!(-#E(4#%V%80,(B#68"#0%55("#7%8#8"25#7%+!1+32"#"#",8%I"4#5257%8"723"8%+7%#
"#4%!6=24#56"#0%9"!"#!%#3"4?(+(#0%55(",#%8#?653"#!(#!%5"*(B#%#0(4M6%#%,"#5%+7%#M6%#255(#
G#2+%4%+7%8%+7%#280(47"+7%B#8"25#!(#M6%#%,"#5%#5%+7242"#8",#5%#+'(#(#*=%55%#(6#0(4M6%#
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2+74J+5%3"5#(6#2!%+72*3"!"5#5%#4%K%,"#"55(32"!(#3(8#8"2(4#0%452571+32"B#8%,D(4#M6",2!"!%#
!%#"04%+!2="!(#%#8%,D(4#?%8Q%57"4-#`"5#"5#4"=L%5#0%,"5#M6"25#68"#0%55("#"!(7"#68#
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",968"#8(72K"&'(#%V74J+5%3"#0"4"#5%6#74"?",D(#5%#%57"5#8(72K"&L%5#%V74J+5%3"5#<(55%8#
8"25#280(47"+7%5#0"4"#%,%5S#_%42"8#04%<%42!(#5%9624#68"#3"44%24"#(+!%#"#<"8"#%#"#<(476+"#
0(!%42"8#5%4#8"25#04;V28"5S#U#M6"+!(B#%K%+76",8%+7%B#%57%5#8%8?4(5#!%#3"80"+D"#
*3"8#!%5,68?4"!(5#0%,(#04%57J92(#!(5#8(8%+7(5#!2"+7%#!(#0F?,23(#i(6#5%I"B#M6"+!(#
K",(4%5#8"25#%V74J+5%3(5#5'(#"72K"!(5jB#5%4P#M6%#%,%5#0%43%?%8#M6%#56"5#04%(360"&L%5#
2+74J+5%3"5#i0(4#%V%80,(B#"#3(+K23&'(#!%#M6%#G#3(44%7(#3(8?"7%4#"#0(?4%="#9,(?",#
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.#%K2!1+32"#569%4%#M6%#%57%#G#04(K"K%,8%+7%#(#3"5(-'
Causa Comum
108
AA-# k(7"4#M6%#255(#+'(#529+2*3"#M6%#7(!(#"7(#!%#"5525724#7%,%K25'(#7%8#%<%27(#!%#"68%+7"4#
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"8?2%+7"25#iK%I"#0(4#%V%80,(#C"4?"5##3'78-B#/@@|t#c(,?%47##3'78-B#/@@)j-#
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5%#3(80(47"4#!%#<(48"#M6%#74"9"#?%+%<J32(#"(5#(674(5#G#K257(#"0%+"5#3(8(#8"25#68"#
672,2!"!%#i257(#GB#W"5#4%3(80%+5"5#M6%#0(55(#%50%4"4#3(8(#4%3J04(3"5#0(4#5%4#?(8Xj-'
A]-# k(#65(#!(#M6"!4(#8%+7",#W3"5"X#%#+(#65(#4"3257"#!(#M6"!4(#8%+7",#W5"F!%}!(%+&"XB#K%4#
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2+!23"8#"0%+"5#68"#!"5#P4%"5#+"5#M6"25#5%#!%K%#7(8"4#362!"!(#"(#5%#!%5%+K(,K%4#"2+!"#
8"25#%57%#M6"!4(#8%+7",-'
Causa Comum
109
A|-# D770Y}}"372(+Q7(u+-%6}'
/@-# n%(49%#w"s(<<#569%4%#M6%#",96+5#,%925,"!(4%5#"8%423"+(5#4%"924"8#"#%57"#3(804%%+5'(B#
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d(#04%3(+3%27(#7%8#4"J=%5#04(<6+!"5#+(#"04%+!2="!(#5(32",B#+"5#!2+H823"5#!%#<"8J,2"#
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/[-# w%8?4"4#"#$%&'(#/-A#(+!%#"8?(5#(5#K",(4%5#!%#6+2K%45",258(#%#?%+%K(,1+32"#5'(#
<(3"!(5#%8#"I6!"4#(5#(674(5B#8"5#(#<(3(#!(5#K",(4%5#!(#6+2K%45",258(#%57P#%8#7(!"5#"5#
0%55("5#%#+"#+"764%="B#%+M6"+7(#M6%#(#K",(4#!"#?%+%K(,1+32"#%57P#%8#0%55("5#M6%#5'(#
8%8?4(5#!(#9460(#2+7%42(4-'
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%57"!(#32K2,#!(#3(+5682!(4j#+'(#72K%4"8#68"#4%,%KH+32"#529+2*3"72K"#+"#!250(+2?2,2!"!%#
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Causa Comum
110
/]-# k(7"4#M6%B#+%57%5#%576!(5B#(5#3(80(+%+7%5#!%#K",(4%5#!%#6+2K%45",258(#%V0,2327"8%+7%#
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8%+7"25#WM6%#+'(#"I6!"8X-
Causa Comum
111
MEMBROS DO GRUPO
DE TRABALHO
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w,&6<@'::Hl1)&,1@'&/?#'7167,?7;&0'7':&/3,.I6.$%&'?#'0670'&<./.B#0)
Causa Comum
112