SCHIFFMAN, Leon G. Consumer behavior / Leon G. Schiffman

SCHIFFMAN, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 4th ed.. - Englewood Cliffs :
Prentice Hall, 1991. - 680 p. : il. ; 26 cm
ISBN 0-13-170531-8
Consumismo / Marketing
CDU 658.81
SD 658.81 S358con (UACSD) - 121311. - Depósito
KINNEAR, Thomas
Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt. - 3rd ed.. - Glenview ;
London : Scott, Foresman : Brown Higher Education, cop. 1990. - [76], 765 p. : gráf., tab. ; 26
cm + 1 disquete
Marketing
CDU 658.8
SD 658.8 K65p (UACSD) - 121222. - Depósito
CARDENETE, Manuel Alejandro
Applied general equilibrium : an introduction / Manuel Alejandro Cardenete, Ana-Isabel Guerra,
Ferran Sancho. - Heidelberg : Springer, 2012. - IX, 118 p. : tab. ; 23 cm. - (Springer texts in
business and economic, ISSN 2192-4333). - Free preview :
http://link.springer.com/book/10.1007/978-3-642-24746-0/page/1. - Perhaps one of the most
exciting aspects of economics is its ability to provide inner views of the functioning of the
economic system that are not apparent at all to the layman and, sometimes not even so, to
many of the economics trained professionals. The real world economy is a rather complex and
badly understood system, but nowadays economists know much more about it than economists
from 20 to 30 years ago. And of course this is as it should be for the sake of the advancement in
science. Despite all the accumulated knowledge and all the new advances, economics remains
a kind of mysterious affair for the common folk, notwithstanding that if very few people pretend
to know anything from astrophysics or the medical sciences, aficionados are not scarce as far
as economic chat goes. Since the equivalent of the penicillin, or the more modest aspirin, has
yet to be discovered in economics, people find much room for intellectual and friendly
speculation on how the economy -as our social body- can be put under our firm control.
(Publisher description)
ISBN 978-3-642-24745-3
Economia--teoria / Equilíbrio económico / Microeconomia / Política económica / Sistemas
económicos
CDU 330.101.52
SD 339.4 C256a (UACSD) - 123029. - Sala 3(amarelo)
GONZÁLEZ HERNÁNDEZ, Matías
Costes y oportunidades derivados de la ultraperificidade en las regiones de la macaronesia
europea / Matias M. Gonzáles Hernandesz, Augusto Voltes Dorta, Francisco López de Pino. [S. l.] : Unamuno, [2006]. - 95 p. ; 23 cm
Desenvolvimento económico / Economia regional / Insularidade--União Europeia / Regiões
ultraperiféricas--Europa / Macaronésia
CDU 330.191
SD 330.191 G652c (UACSD) - 123913E1. - Depósito
SD 330.191 G652c (UACSD) - 123913E2. - Depósito
SD 330.191 G652c (UACSD) - 123913E3. - Depósito