Hypermarcas continues shopping spree

Hypermarcas continues shopping spree
Tuesday, 14th December 2010 by Emiliano Mellino
Hypermarcas, a Brazilian medicine, food and hygiene product manufacturer, has continued its shopping
spree with the acquisition of children's soap brand Pom Pom from Colgate Palmolive.
The US$148 million deal closed on 1 December, with Hypermarcas retaining regular counsel Souza, Cescon,
Barrieu & Flesch Advogados and TozziniFreire Advogados advising the sellers.
Hypermarcas has kept Souza Cescon busy this last year, retaining the firm for a series of M&As including its
acquisition of personal care product producer York, nappy company Mabesa and the Brazilian subsidiary of
Johnson & Johnson.
The Pom Pom deal includes the soap company's sale and distribution platforms, intellectual property rights,
marketing business, inventory, promotional materials and formulas.
Counsel to Hypermarcas
• Souza, Cescon, Barrieu & Flesch Advogados
Partners Marcos Flesch and Fabíola Cammarota de Abreu
Counsel to Colgate Palmolive
• In-house counsel - Joyce McCarthy and Luiz Heitor Mayer
• TozziniFreire Advogados
Partner Darcy Teixeira Junior and associates Luiz Renato Okumura and Su Jung Ko
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