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Drowning Prevention Seeders A Brazilian web Project Ten Cel Médico RR do Corpo de Bombeiros do Rio de Janeiro Sociedade Bras. Salvamento Aquático – SOBRASA – Diretor Hospital M. Miguel Couto – CTI International Lifesaving Federation – Medical Commission Brazil Fifth largest and populous country in the world - 204 million inhabitants (2014) David Szpilman, MD Average water temperature 22oC Brazilian Coastline 8,000 Km Brazil Brazil A large fresh water surface One of the largest number of rescues (estimative above 1,3million/year) David Szpilman, MD The burden Drowning in Brazil 6.500 death per year 20 each day David Szpilman & Marcelo Barros de Vasconcellos. Afogamento - Perfil epidemiológico nas piscinas do Brasil – 2003 a 2001. Publicado on-line em www. sobrasa.org , Janeiro de 2014. Trabalho elaborado com base nos dados do Sistema de Informação em Mortalidade (SIM) tabulados no Tabwin - Ministério da Saúde - DATASUS - 2013. Acesso on-line http://www2.datasus.gov.br/DATASUS/index.php Janeiro de 2014 (ultimo ano disponível 2011) The burden Drowning in Brazil Drowning is the nd 2 cause -1 to 9 years old 3rd – 10 to 19 4th – 20 to 24 among all causes of death David Szpilman & Marcelo Barros de Vasconcellos. Afogamento - Perfil epidemiológico nas piscinas do Brasil – 2003 a 2001. Publicado on-line em www. sobrasa.org , Janeiro de 2014. Trabalho elaborado com base nos dados do Sistema de Informação em Mortalidade (SIM) tabulados no Tabwin - Ministério da Saúde - DATASUS - 2013. Acesso on-line http://www2.datasus.gov.br/DATASUS/index.php Janeiro de 2014 (ultimo ano disponível 2011) The burden Drowning in Brazil Each death by drowning in Brazil cost US$ 100.000 Brazil spent 7 billions on drowning each year David Szpilman & Marcelo Barros de Vasconcellos. Afogamento - Perfil epidemiológico nas piscinas do Brasil – 2003 a 2001. Publicado on-line em www. sobrasa.org , Janeiro de 2014. Trabalho elaborado com base nos dados do Sistema de Informação em Mortalidade (SIM) tabulados no Tabwin - Ministério da Saúde - DATASUS - 2013. Acesso on-line http://www2.datasus.gov.br/DATASUS/index.php Janeiro de 2014 (ultimo ano disponível 2011) The burden Drowning in Brazil Although the drowning burden is scarry enought... We just see 6% of the whole problem Szpilman D, Bierens JJLM, Handley AJ, Orlowski JP. Drowning: Current Concepts. N Engl J Med 2012;366:2102-10 A 32-year (1979-2010) profile and trends of drowning death in Brazil. There were 227.272 deaths (4.7/100.000 inhab [SD +/-0.7]) • An average of 7.105 per year along 32 years (1979-2010). 37% overall decrease (from 5.4 (1979) to 3.4 (2010) per 100.000) David Szpilman. DROWNING IN BRAZIL – A profile of quarter of million deaths in 32 Years (1976-2010) – World Conference on Drowning Prevention, Potsdam - Germany 2013, Book of Abstracts, P257. www.wcdp2013.org What are the challenging to reduce drowning in Brasil? 1. Increase of population and access at aquatic areas increase the risk 2. Different scenarios need different prevention messages 3. Population need to be reached and believe this is real - tools and media strategie Copacabana beach - 1960 Drowning Prevention Seeders A Brazilian web Project THE PLAY THE PLAYERS prevention Messages & Scenarios Actors Tools Media THE AUDIENCE population DROWNING DEATH IN BRAZIL (estimative) THE PLAY prevention messages & scenarios NON-INTENTIONAL More than 80% occurred at fresh water NATURAL WATER – 90% FRESH WATER - 75% • 25% River stream) • 20% Dam, • 13% Backwater river, • 5% Lakes/ponds, • 5% Ffood • 3% Bay), • 2% Waterfalls, • 2% Streams Ocean beaches – 15% NON-NATURAL - 8.5% • 2.5% - In and around home • 2% - Fluvial, • 2% Pools, • 2% Well, AQUATIC TRANSPORTATION (BOATS) - 1,5% Antonio Schinda, David Szpilman, Edemilson de Barros, Roberto Antonio Deitos. DROWNING: a silent fatal endemic in Parana state predominantly by youth in freshwater – World Conference on Drowning Prevention, Potsdam - Germany 2013, Book of Abstracts, P272. www.wcdp2013.org THE PLAY prevention messages & scenarios THE PLAY prevention messages & scenarios Over 80% of drowning at the beach are related to rip currents 16 THE PLAY prevention messages & scenarios What is the riskier place for drowning at pools? THE PLAY prevention messages & scenarios STEP 1: We invite 24 lifeguards/divers/rescues/health pro experts to point what would be all aquatic scenarios possibilities for a drowning STEP 2: Each one suggest as much prevention tips as want for each scenario STEP 3: We categorized all aquatic scenarios as much as possible considering age most affected, type of water, water activity and similar messages suggested. 12 different scenarios were selected. STEP 4: We list all aquatic scenarios in different folders and experts attributes a point of importance 1 to 5 for each message suggested. STEP 5: We selected for each scenario the top 5 to 10 messages pending on score over 4 and leave the other messages as medium/light impact messages. Using a similar Delphi process of the INTERNATIONAL OPEN WATER DROWNING PREVENTION GUIDELINE co-chaired by: L Quan USA), K Moran (New Zeland), and E Bennett (USA). Task Force members: S Beerman (Canada), J Bierens (Netherlands), BC Brewster (USA), J Connelly (Ireland), N Farmer (Australia), R Franklin (Australia), P George (Australia), J Kania (Kenya), B Matthews (Australia), A Rahman (Bangladesh), R Stallman (Norway), T Stanley (New Zealand), D Szpilman (Brazil), RMK Tan (Singapore), M Tipton (UK), Secretariat: M Tansik (USA) THE PLAY prevention messages & scenarios Aquatic Basic Life Support Different prevention messages and seeders FLOOD prevention campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático Just 5 MESSAGES campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático 4 different profiles at the web to fit your need campanha PISCINA+SEGURA POOL+SAFE Free information to download SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático Free information to print Uma placa em acrílico + 2 adesivos tamanho 35 x 25cm + 8 unidades no tamanho 15×10 Banner PVC 85 x 61 cm Banner Campanha principal 85 x 61 cm certificado campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático Free information to print Cartaz A3 Flyer A2 camisa Mouse pad Ima quebra-cabeça residencia Adesivo campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático Free pool signalization to download & print campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático Free information to print & download CARTOON VIDEO (DVD) (Portuguese, English & Spanish) COMIC BOOK campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático BASIC AQUATIC LIFE SUPPORT COURSE on-line campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático Tools to increase the adherence FEDERAL LAW at pools campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático Tools to increase the adherence MANUAL (free) How to have POOL+SAFE MANUAL How to Be certificate as POOL+SAFE campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático Invite ORGANIZATIONS to increase the adherence CIAMA campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático Exclusive media to promote the campaing & messages Drowning Prevention Seeders A Brazilian web Project THE PLAY THE PLAYERS prevention Messages & Scenarios Actors Tools Media THE AUDIENCE population campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático THE PLAYERS WHO ARE THE PLAYERS? Pools owners at academy, clubs, spas, hotels and their Staff relate to pool activities teachers/coachers Lifeguards/lifesavers Health professionals Physical educators School teachers Swim and aquatic sports Athletes campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático THE PLAYERS HOW WE SEE THE PLAY? SCIENTISTS – PREVENTION – THE MAJOR MESSAGE WE WANT campanha PISCINA+SEGURA POOL+SAFE THE PLAYERS HOW THEY SEE THE PLAY? LIFEGUARDS/LIFESAVING – RESCUE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático campanha PISCINA+SEGURA POOL+SAFE THE PLAYERS HOW THEY SEE THE PLAY? GENERAL AUDIENCE – FIRST AID SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático THE PLAYERS WHY POOL OWNERS WOULD BE INTERESTED Need to offer visible advantages 1. Get information to save a life for free 2. New students and affiliation entrance 3. Institutional recognition 4. Increasing awareness and water safety at institution 5. Spontaneously Media return 6. A different and interesting content at swimming classes 7. Increasing family relationship 8. Staff capacitation in water safety and first aid (free) campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático THE PLAYERS HOW TO IMPACT THEM? How to change their attitude against drowning? SHOW THEM THIS IS REAL POSSIBILITY USE TV, journal, radio, Electronic – mailing, Facebook, and others Conferences Sports events David Szpilman and Stathis Avramidis. VIDEO SURVEY ON PEOPLE’S PERCEPTIONS ABOUT THE MOST IMPACTING MESSAGES THAT RAISE AWARENESS AND CHANGE ATTITUDE AGAINST DROWNING – World Conference on Drowning Prevention, Potsdam - Germany 2013, Book of Abstracts, P78. www.wcdp2013.org campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático THE PLAYERS HOW TO EDUCATE THEM? A Web platform campanha PISCINA+SEGURA POOL+SAFE THE PLAYERS SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático HOW TO EDUCATE THEM? A Web platform campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático GENERAL GUIDELINES - MANAGER A WEEK OF LIFE CELEBRATION AT POOLS Date: 10 to 14 November 2014 Audience: Students from academy, clubs, spas & hotels campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático GENERAL GUIDELINES - MANAGER • All the activities will be concentrate in one week at once, doing the same, in whole country (although not restrict to this week). • Activities is basically prevention tips games for drowning at pool • The campaign gives all graduation for free on-line which allows all country to join. • To pool´s owners • To teachers and others • Water safety and first aid • How to manage the pool+safe week with children and parents Drowning Prevention Seeders A Brazilian web Project THE PLAY THE PLAYERS prevention Messages & Scenarios Actors Tools Media THE AUDIENCE population campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático THE AUDIENCE HOW YOU WANT TO LIVE THE PLAY? CALM ALERT PANICKY campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático The audience will receive your message only if they believe this is real outcome campanha PISCINA+SEGURA POOL+SAFE SOBRASA – Sociedade Brasileira Aquático SOBRASA – Sociedade Brasileirade deSalvamento Salvamento Aquático If pools are responsible for only 2% of all death by drowning in Brazil, why POOL+SAFE is the major project?
