Brazil VC-ACTIVITIESREPORT0312 - California Tourism Industry Site
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Brazil VC-ACTIVITIESREPORT0312 - California Tourism Industry Site
Activities Report Summary Brazil MARCH 2012 South Marketing International Market Overview France wants 1.5 million Brazilians visitors per year by 2020 The Atout France held a series of workshops in Sao Paulo, Rio de Janeiro, Brasilia and Manaus , that consists the Destination France 2012. Given to the economic situation in which the country is now, France wants to increase the number of Brazilian visitors. "Our goal is to have by 2020, 1.5 million Brazilians each year in France," said the director of Atout France to America, Jean-Philippe Pérol. The main theme of this edition of Destination France was celebrating 30 years of activity Atout France in Brazil. "In 1982, 120,000 Brazilians went to France. Last year, the number reached 580 000 "compared Perol. According to the director, the number of Brazilians in France between 2010 and 2011 grew 20%. http://www.panrotas.com.br/noticia-turismo/destinos/franca-quer-15-milhao-de-brasileiros-por-ano-ate2020_76114.html?pesquisa=1 Source: Panrotas Online th Period: March 5 Brazil passed France and now is the fourth market to USA The US Travel Association has published during the ITB Berlin the final number of the USA tourism in 2011. Brazil has broken two records: has surpassed France and is the fourth largest market to U.S. destinations and has broken the barrier of 1.5 million tourists, with a total of 1.508.279. 12345- United Kingdom – 3.8 million Japan – 3.2 million Germany – 1.8 million BRAZIL – 1.508 million France – 1.504 million http://www.panrotas.com.br/noticia-turismo/mercado/brasil-passa-franca-e-e-o-numero-4-paraeua_76207.html?pesquisa=1 Source: Panrotas Online th Period: March 7 Miami has received 634 thousand Brazilian visitors in 2011. During a dinner sponsored by American Airlines in Curitiba, the Director of the Greater Miami Convention & Visitors Bureau in Brazil, Marina Barros, informed that the average spending of Brazilians in Miami is US$5,000 and the city has received 14.23% more Brazilians in 2011, reaching 634,000 tourists, a total of 6.4 million visitors coming mainly from Canada, Argentina , Colombia, Venezuela, Germany, England and France. http://www.panrotas.com.br/noticia-turismo/destinos/miami-recebe-634-mil-brasileiros-no-anopassado_76231.html?pesquisa=1 Source: Panrotas Online th Period: March 8 Brazil has never been strategic, says CEO of Visit Britain Britain is betting on the Brazilian market as never before and the proof is the presence of the CEO of Visit Britain, Sandie Dawe in the country to the launch of the Great campaign with the presence of Prince Harry. Focused in 14 cities worldwide - in Brazil, Sao Paulo and Rio de Janeiro -, it is the largest institutional campaign in the history of Britain. Brazil is the only destination where the international campaign launch receives the presence of the CEO of a major tourism promotion offices in the world. "Brazil is an increasingly strategic market for the UK, not only by the good economic times but mainly by the results of Brazilians traveling to Britain," Sandie said in an exclusive interview to Portal Panrotas. "Visit Britain estimates show that the destination has grown no less than 51% in visitor numbers between 2010 and 2011, with 267 thousand Brazilians visiting the United Kingdom," celebrated the executive. http://www.panrotas.com.br/noticia-turismo/eventos/brasil-nunca-foi-tao-estrategico-diz-ceo-do-visitbritain_76246.html?pesquisa=1 Source: Panrotas Online th Period: March 8 On the week of Prince Harry visit in Rio de Janeiro, Great Britain has launched a campaign throughout the city. Pictures taken by Monica Cooper Texas Tourism visited Brazil to promote the destination Representatives of Texas Tourism came to Brazil on a mission to boost sales of the destination in the Brazilian market. The participation of the group was consolidated at the 37th Meeting Commercial Braztoa. The delegation was formed by the director of Texas Tourism, Brad Smyth, director of the Dallas CVB, Liliana Rivera, director of the Fort Worth CVB, Estela Martinez, and Director of Sales and Marketing of the Texas Tax Free Shopping, Carolyn Petty. http://www.panrotas.com.br/noticia-turismo/destinos/turismo-do-texas-visita-o-brasil-para-divulgar-odestino_76458.html?pesquisa=1 Source: Panrotas Online th Period: March 15 Las Vegas and New York promoted the MICE segment in Sao Paulo Executives from 45 companies and attractions of both cities in the United States, with support from American Airlines and the Interamerican organization - which represents the two destinations in Brazil – invited tour operators and travel agents for a cocktail. "The Mice segment is very important to Las Vegas and has been growing in recent years," said Rafael Villanueva, the LVCVA. "In 2010 between 10% and 11% of visitors, American and foreign, were an action of Mice; last year, that percentage rose to 12.5%," Villanueva celebrated. New York also stressed the importance of the sector to the economy of the city. "The segment follows very well and very strong in our city," said Fred Dixon, NYC & Company. "Remember that we are the city number one for the Brazilians in the United States - in 2011 we received about 700,000 tourists from Brazil and many of them, into shares of Mice." In 2011, Brazilians spent nearly US$ 1.6 billion, and the forecast for this year is record-breaking. Brazilians must spend US$ 2 billion in New York in 2012. http://www.panrotas.com.br/noticia-turismo/eventos/las-vegas-e-ny-promovem-setor-mice-em-saopaulo_76621.html?pesquisa=1 Source: Panrotas Online th Period: March 20 Central Europe intensified promotional activities in Brazil Czech Republic, Hungary, Poland and Slovakia joint actions to present tour operators and travel agents photos, videos and various information about the four Central European countries. The initiative aims to increase the number of Brazilians in the region, which, according to Director of Tourism of the Czech Republic, Petr Lutter, are a qualified tourist." "When we started the promotion of the country in Brazil, in 2006, we sought not only to increase the number of visitors. We know that the Brazilian tourist is one who spends more on our destination”. http://www.panrotas.com.br/noticia-turismo/destinos/europa-central-intensifica-acoes-de-promocao-nobrasil_76648.html?pesquisa=1 Source: Panrotas Online st Period: March 21 USA prepares a project to expedite the immigration of Brazilians A U.S. diplomatic mission in Brazil presented at the American Chamber of Commerce (AmCham) a pilot project to expedite the passage of Brazilians by U.S. immigration. The initial phase involves the pilot group of 150 people and the action is part of the work of the U.S. government to facilitate the travel of Brazilians to the destination. Since last year, the United States has implemented a series of measures to improve and expedite the issuance of visas to Brazilians. The event was attended by Ambassador Thomas Shannon, the Attaché Customs and Border Protection Jaime Ramsey and CEO of AmCham, Gabriel Rico. http://www.panrotas.com.br/noticia-turismo/politica/eua-prepara-projeto-para-agilizar-imigracao-debrasileiros_76640.html?pesquisa=1 Source: Panrotas Online st Period: March 21 Visit Florida assembled travel agents in Rio de Janeiro After passing through Sao Paulo, Visit Florida gathered 104 travel agents in Rio de Janeiro. Brazil is the first international market for Florida, followed by England and Canada. Last year Florida has received 1.5 million Brazilians tourists, who left nearly US$2.2 billion at the destination. "After Sao Paulo, Rio is our biggest market. We gathered 15 vendors to be more present with the trade and publicize products, "said the representative of Visit Florida in Brazil, Marina Barros. http://www.panrotas.com.br/noticia-turismo/eventos/visit-florida-reune-agentes-no-rio-vejafotos_76925.html?pesquisa=1 Source: Panrotas Online th Period: March 29 Communications This month 02 online and 03 printed articles have been published. The advertising value of them together is US$254,691.14. The full PR agency and Clipping Reports are loaded on Share. Subject: Tourism in California Hoje em Dia (Minas Gerais) Type: newspaper Public: general consumer Periodicity: daily Print Run: 45.000 http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=10366118.123757.348658 Hoje em Dia (Minas Gerais) Type: newspaper Public: general consumer Periodicity: daily Print Run: 45.000 http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=10478816.123757.348658 Subject: Disneyland Revista BrasilTuris Type: magazine Public: consumers interested in travelling Periodicity: monthly Print Run: not informed http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10389130.123757.7221043 Tribuna de Santos (São Paulo) Type: newspaper Public: general consumer Periodicity: daily Print Run: 25.000 http://www.noticiahoje.com.br/NoticiaImpresso.aspx?ID=10481344.123757.348658 Subject: Pet Friendly Tour Trilhas e Aventuras Type: website Public: Travel Periodicity: daily Print Run: not informed http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10390360.123757.7221043 Diário do Turismo Type: website Public: Travel Periodicity: daily Print Run: not informed http://www.noticiahoje.com.br/NoticiasWeb.aspx?ID=10406753.123757.7221043 Bog Junto Type: Blog Public: Travel Periodicity: daily Print Run: not informed http://blogjunto.com/turistaprofissional/2012/03/07/roteiro-pet-friendly-de-4-dias-pelo-norte-dacalifornia/ Subject: California Video in Portuguese Panrotas Online Type: website Public: Travel Periodicity: daily http://www.panrotas.com.br/noticia-turismo/destinos/visit-california-eua-cria-videos-emportugues_76048.html Travel Trade Preferred Hotels Group Roadshow Attended the Preferred Hotels Group Roadshow from March 5 - 8. Participating Hotels: - Post Ranch Inn & Cavallo Point - Dan Priano (General Manager) - Pebble Beach Resorts – Suzanne Shalaby (Travel Industry Sales Manager) - Grand Del Mar – Heather Dieter (Director of Leisure Sales) PHG Sales Team: - Simone Mariote (Director, Global Sales – Latin America) - Fernanda Carvalho (Manager, Global Sales – Latin America) California Travel and Tourism Commission: - Mônica Cooper (Product Manager) Team Appointments These were face to face appointments/sales calls and sales presentations with key customers within business and leisure travel agencies including appointments at the offices. SALES ROADSHOW CALENDAR Day March 5 – Monday City São Paulo March 6 – Tuesday São Paulo March 7 – Wednesday São Paulo March 8 – Thursday Rio de Janeiro Activity Meet at the hotel at 8am for Sales Calls to TOP Virtuoso clients – 5 to 6 agencies throughout the day. Sales Calls (about 4 clients) & luncheon with 15 top clients. Sales Calls TOP clients and depart to Rio at night. Sales Calls TOP clients + Luncheon with 10 top clients. TRAVEL AGENCIES LIST Company Alatur HRG Ana Terra Ana Terra Atlanta Turismo Atlanta Turismo Atlanta Turismo B360 B360 Bluetravel Check Out Turismo Classtour Classtour Classtour CWT ES Viagens Grupo Alatur GSP Turismo Hedging Viagens Hedging Viagens Interpoint Intertur Net Intertur Net Kontak Viagens e Turismo Link Premium Maringá Turismo Maringá Turismo Matueté Matueté Paragon Portobello Romy & Neute Viagens Salvador Lembo Selections Summit Viagens e Turismo Sundance Viagens e Turismo Traveland Teresa Perez Tours Xtravel Xtravel Xtravel Xtravel T4F TRAVEL AGENCIES – SÃO PAULO Contact Email Márcia Miranda – manager [email protected] Ana Terra [email protected] Renata Levorin [email protected] Renata Salerno [email protected] Michelle Kloth [email protected] Arauá Thoma [email protected] Mariana Nino [email protected] Edson José [email protected] Pedro Henrique [email protected] Martha Pereira – owner [email protected] Daniele Oliveira [email protected] Sonia Leopoldo – manager [email protected] Mara Figueiredo [email protected] Giovana Jannuzelli – manager [email protected] Elaine Scanavacca – owner [email protected] Antônio Carlos Jr. – director [email protected] Camila Osterne [email protected] Michelle Osório [email protected] Lucas Beatriz [email protected] Frederico Levy – owner [email protected] Camila Santana de Araújo [email protected] Andrea Charrua [email protected] Leonor Alba [email protected] Ucha Veríssimo – owner [email protected] Ana Maria Fagundes [email protected] Vera Campacci - ETS [email protected] Anita Besson – owner [email protected] Vivian Laniado [email protected] João Lucio – manager [email protected] Bettina Berman [email protected] Romy Daher [email protected] Salvador Lembo – owner [email protected] Cristina Grossklauss [email protected] Sheila [email protected] Priscila Coura – owner [email protected] Fernando Yamanishi [email protected] Lara Renno – supplier relations [email protected] Maria Helena Berenguer [email protected] Sabine Roubiczek [email protected] Teresa Wachowiak [email protected] Ana Coltro – director [email protected] Eduardo Saboya – owner [email protected] Company Contemplar Turismo Curumim Eco Cultural Tours CWT Meeting & Events CWT Meeting & Events CWT Meeting & Events Elisabeth Mattos Viagens e Turismo Elitravel Formula Viagens e Turismo Hall Mark Turismo Hall Mark Turismo Marsans Corporate Multitravel Paparico Viagens e Eventos Paparico Viagens e Eventos Quantomais RBW Turismo Rio Travel Tamoyo y Turismo TravelPlanners Travelplace TRAVEL AGENCIES – RIO DE JANEIRO Contact Vanelle Sá Pereira Veridiana Lisboa Rennan Tonini Gabriel Moura Neves Bianca Fonseca Elisabeth Mattos Marco Pessoa Ana Cristina Villaça Heloisa Macedo Veridiana Lisboa Ivete Santos Anita Sasson Carlos Alberto de Melo Valéria de Azevedo Pereira Maria Lucia Theóphilo Ricardo Werwie Luis Gustavo Menezes Cecilia Paz José Augusto Rios – director Augusto Perret Simas Email [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] Luncheon with Travel Agents at Templo da Carne in São Paulo Luncheon with Travel Agents at Aprazível Restaurant in Rio de Janeiro International Pow Wow 2012 We have sent a second communication by email encouraging all Pow Wow’ participants to register at the Post Fams. The participants registered are: Antonio Luiz Accioly from Business Travel Magazine - Palm Springs Silvio E. G. Cioffi from Folha de São Paulo newspaper - Central Coast Cintia Gabriel from CI agency - San Francisco Maria de Magdala Stoltenberg from Business Travel Magazine - Palm Springs Monica Nobrega Florindo from O Estado de São Paulo newspaper - Central Coast New Newsletter for the Trade California Expert The California Expert had 370 travel agents registered until March 31 51 travel agents had completed the training. st . California Day MOBILITY ONLINE – São Paulo – March 13 th Visited Mobility Online for OTP Training MOBILITY ONLINE 1 – Adriano Gomes 2 – Alane Oliveira 3 – Gabriel Ubiratan 4 – Julia Arana 5 – Juliana Schneider 6 – Larissa Reimberg 7 – Lorenza Moraes 8 – Marcelo Almeida 9 – Mayla Fietta 10 – Michelle Tonon - Manager 11 – Paula Caetano 12 – Rafael Casari 13 – Renata Correa 14 – Sandra Lima 15 – Talita Galeano Mobility’s Training Center Coffee Break MAKTOUR – São Paulo – March 14 th Visited Maktour for OTP Training MAKTOUR 1 – Alessandra Guillaumon 2 – Ana Motta 3 – Camila Correa 4 – Evandro Galhardo 5 – Ilza Fusaro 6 – Israel Santos 7 – Juliana de Souza 8 – Marie Taragonet 9 – Nara Rossati 10 – Roberta Medeiros 11 – Roobia Barquete 12 – Vânia Cruz 13 – Vinicius Rossi