Sketches

www.sketchingatwork.com
Martin J. Eppler
1
TÉCNICAS DE
COMUNICAÇÃO VISUAL
PARA EMPREENDEDORES
São Paulo, 30 de Outubro, 2013
Professor Martin J. Eppler, Universidade de St. Gallen
[email protected]
www.sketchingatwork.com www.visual-literacy.org
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2
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AGENDDA
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•
•
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Introdução
Os benefícios da visualização
Visão geral
Métodos e exemplos
Avisos & Conclusão
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INTRODUCTION:
VISUAL TOOLS FOR ENTREPRENEURS
Charts/Graphs – Diagrams – Sketches – Visual Metaphors …
to innovate:
1.
2.
3.
4.
5.
6.
Empathy Map
Persona
Customer Journey
Sweet Spot Diagram
Strategy Canvas
Paths to Success
to grasp client needs
to find niches & ideas
to decide, plan and manage
1.
2.
3.
4.
Sketchmarks
Dashboards
Business Model Canvas
Roadmapping
quantitative visualization
qualitative visualization
to convince and sell:
1.
2.
3.
4.
Stakeholder Map
Stop & Go Movies for Product Illustration
Visual Elevator Pitch
Visual metaphors
to prepare
to deliver
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YOUR EXPERIENCES & QUESTIONS
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AGENDDA
•
•
•
•
•
Introdução
Os benefícios da visualização
Visão geral
Métodos e exemplos
Avisos & Conclusão
www.sketchingatwork.com
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VANTAGENS DE VISUALIZAÇÃO
C
A
R
M
E
N
Captivating:
The moment you start drawing, people give you all of their attention.
Automatic:
Simple sketches are automatically understood, even by a diverse
audience.
Revisable:
Sketches invite modifications and thus support creative group work and
rapid improvement cycles.
Memorable:
Sketching creates memorable experiences – sketches are remembered
much better than bullet points.
Energizing:
Drawing activates people’s creative and analytical potential and keeps
them focused and engaged.
Natural:
Everybody knows how to draw simple sketches and can thus participate
in sketching or extend an existing one.
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AND: SKETCHING IS EVERYWHERE
•
•
•
•
•
On walls,
desks,
napkins,
Flipcharts,
screens,..
• even on your iPad.
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AGENDDA
•
•
•
•
•
Introdução
Os benefícios da visualização
Visão geral
Métodos e exemplos
Avisos & Conclusão
www.sketchingatwork.com
Martin J. Eppler
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THREE MAIN TYPES OF SKETCHES: LOGICAL FOR THINKING,
EMOTIONAL FOR WINNING, PRAGMATIC FOR DOING
Source: D. Gray at www.zoe.ch
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TYPES OF SKETCHES
Mayer
Verstijnen
Ferguson
Domain
•
psychology
•
design
•
design
Principle
•
sketching
content
•
sketching
function
•
sketching
function
Categories
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conceptual
sketches
metaphorical
sketches
configurational
sketches
•
•
idea sketch
presentation
sketch
•
•
thinking sketch
prescriptive
sketch
talking sketch
•
•
•
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VISUAL TOOLS FOR ENTREPRENEURS
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OUR ONE-STOP-SHOP FOR VISUAL TOOLS:
WWW.VISUAL-LITERACY.ORG
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AGENDA
•
•
•
•
•
Introdução
Os benefícios da visualização
Visão geral
Métodos e exemplos
Avisos & Conclusão
www.sketchingatwork.com
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EMPATHY MAP EXAMPLE
(WITH LETS-FOCUS.COM)
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PERSONA
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CUSTOMER JOURNEY
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SWEET SPOT INNOVATION DIAGRAM
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STRATEGY CANVAS
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SKETCHMARKS
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TIMELINE AND ROADMAPS
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SIMPLE STAKEHOLDER MAPPING
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STAKEHOLDER RANKING
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STOP-N-GO VIDEOS
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INTERACTIVE CHARTS
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CANVASES FOR IDEA REFINEMENT
IN ENTREPRENEURSHIP
Blue Ocen Strategy Canvas
BMI Canvas
Source: A. Osterwalder
Source: Mauborgne/Kim; www.talkinghuman.com
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AGENDDA
•
•
•
•
•
Introdução
Os benefícios da visualização
Visão geral
Métodos e exemplos
Avisos & Conclusão
www.sketchingatwork.com
Martin J. Eppler
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ENSURE THAT YOUR IMAGES ARE
C.L.E.A.R. TO EVERYONE
C
L
E
Concise
Keep the sketch simple and focused.
Logical
Make sure your sketch has an obvious, logical structure that is easily
accessible.
Easily understandable
Say what you intend to show in the sketch and why you draw it, give it
an explicit context.
A
Ambiguity-free
Label ambiguous symbols such as arrows or boxes.
R
Revisable
Help others to extend or modify your sketches by inviting them to
revise or modify them.
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CONCLUSION
• Visualization is a powerful entrepreneurial tool for
innovation, planning, and sales.
• It offers cognitive, emotional, and communicative
advantages. It’s fast, engaging, and authentic.
• Sketching can support creativity, problem solving and
presentations both electronically or on paper.
• It’s not about pretty pictures, but about visualizing
communication with the help of simple templates.
• Templates can be diagrammatic, visual metaphors, or
depicting people in action. Example: Sweet Spot Venn
Diagram, Timeline, Empathy Map, Stakeholder Map
• Use it in your next meeting, workshop, or presentation!
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Martin J. Eppler
31
TOOLS FOR (E-) SKETCHING
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AUTODESK ALIAS SKETCH PRO (for elaborate sketches)
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EN.LETS-FOCUS.COM (let‘s you sketch on templates)
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Adobe Ideas (freeware) [for iPad]
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DRAWEZ! (also records the drawing process as a movie)
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Paint.NET (freeware, very powerful and yet easy)
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PPT PRES. MODE (for sketchmarks on slides)
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www.flowckdraw.com: simple joint remote drawing
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www.pencil-animation.org
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www.artrage.com (sketching for iPad)
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http://www.onemotion.com/flash/sketch-paint/
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www.ideapaint.com (to turn walls into whiteboard)
•
http://cosketch.com/ (good joint online skeching , does not work well
with iPad)
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Bamboo Paper [for the iPad]