Klaus Junginger

Klaus Junginger
Head of SEO at Green Park Content
[email protected]
Summary
I'm a journalist with many years in both organic and paid traffic and audience segmentation (BI-related) for
News-organizations content providers and e-commerce portals. As an SEO specialized journalist I run inhouse training sessions for web content editors and staff at hard-news organizations, support reporters and
copywriters in search engine optimization-related issues and am in constant communication with both ITinfrastructure and development crew.
Experience
Head of SEO at Green Park Content
February 2016 - Present (2 months)
At Greenpark Content it is my duty to: - Manage our clients' strategic and technical aspects in the field
of Search Engine Optimization; - Keep the copywriters informed about search engine friendly content
production; - Develop our internal global SEO guidelines; - Keep close contact to web site developers
coaching them in best practices of on-page SEO techniques.
SEO Consultant at WEBWRITER.COM.BR
2011 - February 2016 (5 years)
News-room SEO Coordinator at Infoglobo
2014 - 2015 (1 year)
As SEO at Infoglobo's newspapers I ran day-to-day operations concerning the news portal SEO and
coordinate SEO efforts within the newsroom, overseeing content editing and introducing best practices
in search engine optimization to the editorial staff, meanwhile supplying our internal BI with advices
concerning our readers' profile.
Global Content & SEO Manager at ClickBus
2014 - 2014 (less than a year)
Global content and SEO manager
News-room SEO Advisor at Grupo Estado
2013 - 2014 (1 year)
Attributions at Estadão: - Training of editorial staff in search engine friendly copywriting (lunch & learn
sessions); - Analysis of source code aiming for greater visibility and performance; - Visitors' profiling in
order to support the local BI (Business Intelligence), with users' behavior-related data; - Development of
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page templates along with the UX and architecture departements; - Tagging of stories and distribution of
recommended tags to the news-room; - Assessment and strategy development for special projects and events;
- Developement of the organization's CMSs; - News' taxonomy and siloing management. Certified SEO
(search engine optimization) professional.
Freelance journalist for IT publications at Various
June 2010 - March 2013 (2 years 10 months)
Journalist at Techtudo - a tecnologia descomplicada at Techtudo
September 2011 - August 2012 (1 year)
Interviews and articles related to the WorldWide SEO industry
Online Editor-in-Chief at Editorial Ltda/Portal IMPRENSA
April 2011 - August 2011 (5 months)
Former Portal Imprensa's online editor. Ran day-to-day operations of the online news section. Was
responsible for the setup and launch of a revamped News-Portal and oversaw traffic's measuring and
enhancement along with the development of strategies aiming broader organic search traffic. Portal's SEO
and Social Media management.
Reporter at IDG News Group Brazil at Now!Digital Business
May 2010 - April 2011 (1 year)
Covering search and seo-related area for IDG network. Reporter for Computerworld.com.br website and
magazine. Search (SEO and SEM) related articles.
Reporter at Publihelp
January 2008 - December 2009 (2 years)
Small company in the services (others) sector) Reporter Local Advertising and Media Market Coverage.
Project Manager at Hannover Fairs do Brasil - Deutsche Messe AG
September 2002 - December 2005 (3 years 4 months)
Development of exhibition programs and advertising for International trade fairs in brazil and abroad.
Hannover Fairs -; Large company - multinational (Germany/Brazil) - in the services (others) sector);
Communications and project management of a major German trade fair company.
Projects
Copa das Confederações
June 2013 to Present
Members:Klaus Junginger, Cyntia Ueda, Lilian Nosralla, Margot Pavan, Diego Ramos
Especial para a cobertura da Copa das Confederações de 2013.
Estadão.com Mobile
May 2013 to Present
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Members:Klaus Junginger, Cyntia Ueda, Lilian Nosralla, Diego Ramos, Margot Pavan
Versão para celular do portal Estadão.com
Ferramenta de transmissão Ao Vivo
July 2013 to Present
Members:Klaus Junginger, Cyntia Ueda, Diego Ramos, Margot Pavan, Lilian Nosralla, Luciana Cardoso
Criação e desenvolvimento da ferramenta de transmissão de importantes eventos ao vivo pelo portal do
Estadão. A cobertura é feita por vídeo e comentários de texto, minuto-a-minuto.
Prêmio Paladar
September 2013 to Present
Members:Klaus Junginger, Cyntia Ueda, Lilian Nosralla, Margot Pavan
Hotsite do prêmio anual da Revista Paladar.
Jornal do Carro
September 2013 to Present
Members:Klaus Junginger, Fábio Lima Rocha, Lilian Nosralla, Cyntia Ueda, Margot Pavan, Diego Ramos,
Roberto (Pena) Lopes da Silva, Bruno Gomes de Souza, Claudio Ranieri
Site novo para o Jornal do Carro. Http://estadao.com.br/jornal-do-carro
Test Scores
Keirsey Personality Test
May 2013 Score:Fieldmarshal
Of the four aspects of strategic analysis and definition it is the marshaling or situational organizing role that
reaches the highest development in the Fieldmarshal. As this kind of role is practiced some contingency
organizing is necessary, so that the second suit of the Fieldmarshal's intellect is devising contingency plans.
Structural and functional engineering, though practiced in some degree in the course of organizational
operations, tend to be not nearly as well developed and are soon outstripped by the rapidly growing skills
in organizing. But it must be said that any kind of strategic exercise tends to bring added strength to
engineering as well as organizing skills.
E-TalentPersonality Test
February 2014 Score:Empreendedor
A pessoa deste Talento possui uma necessidade inexorável para realizar. Nunca está satisfeita. A cada dia
novas coisas precisam ser feitas. Sempre que o meio lhe sinaliza alguma possibilidade nova, tende a abrir
uma nova frente e investir nela sem deixar as anteriores. Para ela, não existe fins de semana ou feriados,
desde que possa chegar ao fim do dia dizendo que conseguiu fazer alguma coisa palpável. É incansável,
sua energia e entusiasmo não têm fim. Está sempre impaciente para começar algo nova. Para conseguir
seus objetivos, procura pessoas e as impressiona. Ela escolhe gastar tempo apenas com quem aprecia seus
projetos particulares e que estão dispostos a segui-los dentro do seu ritmo. Investe nessas pessoas porque
deseja atingir seu objetivo. Assim cultiva forças através de outras pessoas. Mantém-se perto daqueles
que tem o que ela precisa e evita aqueles que querem consertá-la, ensiná-la ou moldá-la. O seu objetivo é
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colocar em prática os dons que possui e não ficar chorando o que não conseguiu. É uma pessoa assertiva,
empreendedora e capaz de comunicar-se com os outros de forma direta deixando claro o que espera deles.
Languages
German
English
Spanish
Portuguese
(Native or bilingual proficiency)
(Full professional proficiency)
(Professional working proficiency)
(Native or bilingual proficiency)
Honors and Awards
South Brazilian Journalists' Association
Sindijor-PR
December 2009
Award for a study on the influence of SEO in the routines of brazilian and international news-rooms.
Certifications
SEO
Marketing de Busca
April 2010
Curso de SEO
MestreSEO
April 2010
Skills & Expertise
SEO Coaching for journalists
News content editing
Content Management
SEO
Copywriting
SMO
Editing
SEO copywriting
News
SEM
Advertising
Journalism
Blogging
Digital Media
Social Media Marketing
Content Strategy
Portuguese
Web Development
WordPress
Organic Search
(Advanced, 2 years experience)
(Advanced, 2 years experience)
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User Experience
Editorial
Google Analytics
Online Journalism
Magazines
Education
OPET
Graduated, Communications, journalism, media, 2003 - 2009
OPET
Bachelor's Degree, Journalism, 2003 - 2009
Grade: Bachelor
jean piaget
1989 - 1991
Honors and Awards
Sangue Novo 2010 for his paper on SEO's inlfuence in the online newsroom.
Interests
Searchmarketing, SEO, SEM, online Content editing
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Klaus Junginger
Head of SEO at Green Park Content
[email protected]
1 person has recommended Klaus
"Klaus é dinâmico e criativo. Fui orientador de seu Trabalho de Conclusão de Curso, um trabalho bastante
original e relevante, que ele desenvolveu com entusiasmo e que lhe valeu um prêmio do Sindicato dos
Jornalistas Profissionais do Paraná. Ele tem ótimos conhecimentos ligados ao webjornalismo e certamente
fará uma brilhante carreira no jornalismo."
— Tomás Eon Barreiros, taught Klaus at OPET
Contact Klaus on LinkedIn
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