PROGRAM - Uninova

and
value
CREATING
collaborative
PROGRAM
Adaptation
2011
PRO VE
OCTOBER, 17/18/19 . SÃO PAULO . BRAZIL
2011
PRO VE TABLE OF CONTENT
WELCOME TO SÃO PAULO
4
WELCOME TO PROVE
5
COMMITTEES
6
PROGRAM OVERVIEW
7
DETAILED PROGRAM
Monday, October 17th
8
Tuesday, October 18th
11
Wednesday, October 19th
14
CITY OF SÃO PAULO
17
SOCIAL EVENTS
18
TECHNICAL SPONSORS
UNINOVA
2011
PRO VE
“Adaptation and Value Creating
Collaborative Networks”
Conference is designed to offer a major opportunity
to mix contributions from Engineering, Economics,
Managerial or Socio-Human communities.
Value creation is a major challenge for organizations in times of economic turbulence and rapid societal changes. Collaborative Networks represent a
determinant inductor of value creation, not only for
business communities, but also for all other entities in
the society. Understanding and modelling the process,
assessing, and developing methods and tools to support value creation in CNs is a major R&D challenge
requiring a multidisciplinary approach. The capability
of generating value in a networked society requires
high self-adaptation capacity, both from participating
entities in order to adhere to a collaboration culture, as
well as from the CN as a whole to dynamically adjust
to the needs, constraints, and opportunities posed by
a rapidly changing environment.
The main theme of PRO-VE’11 focuses thus on
crucial aspects to empower Collaborative Networks
as a main actor of change in society.
PRO-VE, as the most focused scientific / technical conference in the
area, offers a major opportunity for the presentation and discussion of
both latest research developments and industrial practice case
studies. Following the IFIP international mission, the PRO-VE
conference offers a forum for collaboration among different regions of the world. This conference continues
a series of successful conferences of PRO-VE’99 (Porto,
Portugal), PRO-VE 2000 (Florianópolis, Brazil), PROVE’02 (Sesimbra, Portugal), PRO-VE’03 (Lugano, Switzerland), PRO-VE’04 (Toulouse, France), PRO-VE’05 (Valencia,
Spain), PRO-VE’06 (Helsinki, Finland), PRO-VE’07 (Guimarães,
Portugal), PRO-VE’08 (Poznan, Poland), PRO-VE’09 (Thessaloniki, Greece), and PRO-VE’10 (Saint-Etienne, France).
October 2011 . São Paulo . Brazil
C
ollaborative Networks emerged more than
a decade ago, as a key issue for Economic
growth and a very active area of scientific
production. Dynamic collaborative organizations
are an essential answer to the increasing need of
strong adaptability to a constantly changing economic context. Several collaborative forms such as
Virtual Organizations, Virtual Enterprises and other
forms of Enterprise Networks, Professional Virtual
Communities, or industry clusters and business ecosystems are now supported by large research and
business practice communities. These new organizational forms put forth the development of a new
theoretical background. In the recent years, many
international projects have contributed to these scientific advances. The accumulated body of empiric
knowledge and the size of the involved research
community provide the basis for the foundation
of what is now a well established scientific discipline on “Collaborative Networks”. Such discipline is
strongly multidisciplinary and thus PRO-VE Working
3
2011
PRO VE MESSAGES
12th IFIP Working Conference on Virtual Enterprise
Welcome to São Paulo
4
Bem-vindos ao Brasil !
Axia Value Chain and the Federal University of Santa Catarina are proud to welcome all of
you to the PRO-VE’2011 – the 12th IFIP Working Conference on Virtual Enterprises, this year
with the theme “Adaptation and Value Creating Collaborative Networks “.
For the first time in the history of the PRO-VE Conference, this edition is being jointly
organized by a consultancy company and a higher education institution. This is very meaningful for the Collaborative Network (CN) community. It is a clear sign that it is time to put
together academy and business opinion makers so that the gap between the state-of-theart and the state-of-the-practice can be diminished. Mainly in times when CNs represent a
determinant inductor of value creation, not only for business communities but also for all
other entities in the society, the understanding of value chain opens additional challenges
and opportunities. Value Chains, as a true manifestation of CNs, call for actions and reactions
in both research, industry and business segments in order to ensure adequate value proposition and value delivery.
It is therefore a pleasure to have this conference in Brazil in 2011 considering the particular economic and social growth of the country in the past recent years. It is our belief that
Collaborative Networks have become one of the most powerful and promising strategic approaches to face both current national and international scenarios as well as future requirements of adaptive eco-systems.
While being here, enjoy São Paulo! It is the most multicultural city in Brazil and one of
the most diverse in the world. Most of international business groups installed in Brazil are in
São Paulo, being the city also the major financial, corporate and commercial center in Latin
America. São Paulo is the 10th richest city in the world, and is expected to be the 6th richest
in 2025.
Finally we would like to thank all those who have made this conference possible, namely:
all institutions, companies, sponsors, participants, authors, reviewers, program and organizing committee members, Axia Value Chain, The Federal University of Santa Catarina, and Prof.
Luis Camarinha-Matos, the Steering Committee and Program Committee Chair, for his vote of
confidence relying on us on this challenge to organize the PRO-VE’11 Conference in Brazil.
We wish you all a great time in São Paulo and a very profitable conference!
Alexandra Pereira-Klen, Axia Value Chain
Ricardo J. Rabelo, UFSC
Organization Committee Co-chairs
2011
MESSAGES PRO VE
Welcome to PRO-VE’11
Luis M. Camarinha-Matos
Steering Committee and Program Committee Chairman
October 2011 . São Paulo . Brazil
PRO-VE’11 is the 12th event in a series of successful conferences that comes to Brazil for
the second time. Since its first edition in Porto, Portugal, in 1999, PRO-VE has played a fundamental role in the consolidation of the discipline of Collaborative Networks. Along the years,
PRO-VE has been recognized by a number of distinctive characteristics, namely providing
a space for lively interactions and discussions of front edge issues, promoting healthy and
highly productive interactions among experts coming from different backgrounds on the
basis of mutual respect and recognition of the need to have a multi-disciplinary perspective,
seeking excellence by supporting a scientific approach to solve real world applications, and
thus contributing to sounder theories, methods and tools.
The main theme for this edition is “Adaptation and Value Creating Collaborative Networks”. Value creation is a major challenge for organizations in times of economic turbulence and rapid societal changes. Collaborative Networks represent a determinant inductor
of value creation, not only for business communities, but also for other entities in the society.
Understanding and modeling the process, assessing, and developing methods and tools to
support value creation in CNs is an R&D challenge requiring a multidisciplinary approach. The
capability of generating value in a networked society requires high self-adaptation capacity,
both from the participating entities in order to adhere to a collaboration culture, as well as
from the CN as a whole to dynamically adjust to the needs, constraints, and opportunities
posed by a rapidly changing environment. The chosen theme focuses thus on the crucial
aspects that can empower Collaborative Networks as a main actor of change in society.
The community built around PRO-VE was the basis for the creation of the SOCOLNET
international Society of Collaborative Networks. The continuous support from IFIP, namely
through the WG 5.5 COVE, gave PRO-VE a better visibility, namely through the access to the
IFIP Proceedings published by Springer and indexed on the Web of Science. In addition to the
highly cited proceedings, PRO-VE has also given origin to many special issues of international
journals that published extended versions of the best papers presented at the conference.
PRO-VE’11 aims to continue this tradition.
A special word of thanks goes the members of the International Program Committee
that carried the heavy task of evaluating the large number of submissions. Finally I also want
to express my gratitude for the work of the local organizing committee coordinated by Dr.
Alexandra Pereira-Klen and Prof. Ricardo Rabelo, as well as the great support of AXIA Value
Chain and the Federal University of Santa Catarina.
I wish you all a great and memorable working conference in São Paulo.
5
2011
PRO VE
COMMITTEES
STEERING COMMITTEE
CONFERENCE CHAIRS
Luís M. Camarinha-Matos (Portugal) (Chair)
Hamideh Afsarmanesh (Netherlands)
Ricardo Rabelo (Brazil)
Paulo Novais (Portugal)
Willy Picard (Poland)
Iraklis Paraskakis (Greece)
Xavier Boucher (France)
Program Committee Chair:
Luis M. Camarinha-Matos (Portugal)
ORGANIZING COMMITTEE
COCHAIRS:
Alexandra Pereira-Klen (Brazil)
Ricardo J. Rabelo (Brazil)
12th IFIP Working Conference on Virtual Enterprise
PROGRAM COMMITTEE
6
Antonio Abreu (Portugal)
Hamideh Afsarmanesh (Netherlands)
Cesar Analide (Portugal)
Samuil Angelov (Netherlands)
Dario Antonelli (Italy)
Dimitris Assimakopoulos (France)
Vincent Augusto (France)
Américo Azevedo (Portugal)
Panagiotis Bamidis (Greece)
Ron Beckett (Australia)
Frederick Benaben (France)
Peter Bertok (Australia)
Xavier Boucher (France)
Jean Pierre Bourey (France)
Carlos Bremer (Brazil)
Jeremy Bryans (United Kingdom)
Patrick Burlat (France)
Luis M. Camarinha-Matos (Portugal)
Aline Cauvin (France)
Wojciech Cellary (Poland)
Sophie D’Amours (Canada)
Rob Dekkers (United Kingdom)
Alexandre Dolgui (France)
Schahram Dustdar (Austria)
Jens Eschenbaecher (Germany)
Elsa Estevez (Argentina)
Erastos Filos (Belgium)
John Fitzgerald (United Kingdom)
Myrna Flores (Switzerland)
Rosanna Fornasiero (Italy)
Cesar Garita (Costa Rica)
Ted Goranson (USA)
Paul Grefen (Netherlands)
Jairo Gutierrez (Colombia)
Tarek Hassan (United Kingdom)
Tomasz Janowski (Macau)
Toshiya Kaihara (Japan)
Eleni Kaldoudi (Greece)
Iris Karvonen (Finland)
Alexandra Pereira-Klen (Brazil)
Bernhard Koelmel (Germany)
Kurt Kosanke (Germany)
Adamantios Koumpis (Greece)
Andrew Kusiak (USA)
István Mézgar (Hungary)
Paulo E. Miyagi (Brazil)
Arturo Molina (Mexico)
Ovidiu Noran (Australia)
Paulo Novais (Portugal)
Adegboyega Ojo (Macau)
Eugénio Oliveira (Portugal)
Angel Ortiz (Spain)
Luis Osório (Portugal)
Hervé Panetto (France)
Iraklis Paraklakis (Greece)
Adam Pawlak (Poland)
Sophie Peillon (France)
Keith Phalp (United Kingdom)
Willy Picard (Poland)
Ricardo Rabelo (Brazil)
João Rosas (Portugal)
Hans Schaffers (Netherlands)
Raimar Scherer (Germany)
Jens Schütze (Germany)
Weiming Shen (Canada)
António L. Soares (Portugal)
Jorge P. Sousa (Portugal)
Chrysostomos Stylios (Greece)
Klaus-Dieter Thoben (Germany)
Lorna Uden (United Kingdom)
Antonio Volpentesta (Italy)
Lai Xu (United Kingdom)
Peter Weiß (Germany)
ORGANIZING COMMITTEE
Alexandra Pereira-Klen (Brazil), Chair
Ricardo Rabelo (Brazil), Co-chair
Edmilson Klen (Brazil)
Filipa Ferrada (Portugal)
Leandro Loss (Brazil)
Tiago Cardoso (Portugal)
Welcome Reception
October 2011 . São Paulo . Brazil
19:30
18:30
18:00
City Tour - São Paulo by Night
22:00
24:00
Conference Dinner
Panel on Value Chain
19:00
18:00
16:00
Coffee break
16:30
C3
Panel CNO
Cases
15:30
16:30
14:00
12:30
11:00
16:00
F3
Crisis &
Emergency
Scenarios
FAVO
10:30
C2
Active Ageing
C1
CNs Planning & Tourism
Networks
F2
Performance
Management
II
Lunch
E2
Banefits
Analysis
09:00
Coffee break
14:00
F1
Value Chain
for CNs
E1
Bahavioral
Aspects
FAVO
16:00
B3
Panel CNO
Cases
12:30
D2
Performance
Management
Coffee break
D1
Service
Orientation
14:00
Lunch
10:30
10:00
08:30
18 October 2011
B1
B2
Social Capital
VO Formation
and CNs
12:30
11:00
Coffee break
10:30
A3
Mining
Approaches
in CNs
Opening Keynote
09:30
A2
From Social
Networks to
CNs
Opening Session
09:00
A1
Co-creation
of complex
products
Registration
08:00
17 October 2011
IBE Postgraduation
Fresh
Connection
Game
COVE
Working
Lunch
Fairwell Coffee Break
Closing Sessions and Awards
FIRST
FIRST General
Assembly
(members
only)
G3
Business
Processes
Modeling
H2
Fresh
CNs Modeling Connection
& Theory
Game
Coffee break
G2
Knowledge
Transfer &
Innovation
Lunch
H1
Advanced
Logistics
Networks
G1
Sustainability
Issues
19 October 2011
2011
PROGRAM OVERVIEW PRO VE
7
2011
PRO VE DETAILED PROGRAM
MONDAY  17 OCTOBER 2011
08:00 Registration
09:00 Opening Session
9h30 - Keynote:
Evolution as a Tool for Understanding and Designing Collaborative Systems
Wilfried Elmenreich
Self-organizing phenomena can be found in many social systems, either forcing
collaboration or destroying it. Typically, these properties have not been designed by a
central ruler but evolved over time. While it is straightforward to find examples in many
social systems, finding the appropriate interaction rules to design such systems from
scratch is difficult due to the unpredictable or counterintuitive nature of such emergent
and complex systems. Therefore, we propose evolutionary models to examine and
extrapolate the effect of particular collaboration rules. Evolution, in this context, does
not replace the work of analyzing complex social systems, but complements existing
techniques of simulation, modeling, and game theory in order to lead for a new
understanding of interrelations in collaborative systems.
10:30 Coffee break
11:00 Parallel Sessions A
Session A1: CO-CREATION OF COMPLEX PRODUCTS
Chair: Ricardo Rabelo
 Collaborative Networks in Support of Service-enhanced Products
Luis M. Camarinha-Matos (PORTUGAL), Hamideh Afsarmanesh (NETHERLANDS) and Bernhard
Koelmel (GERMANY)
 Collaborative Customization Strategy for Complex Products – Prospects
for Engineer-to-Order and Customize-to-Order Production Scenarios
AHM Shamsuzzoha, Timo Kankaanpaa (FINLAND), Luis Carneiro (PORTUGAL), Petri Helo (FINLAND)
12th IFIP Working Conference on Virtual Enterprise
 Integrating Co-Development and Fit Coordination
8
Edmilson Rampazzo Klen, Luiz Salomão Ribas Gomez (BRAZIL)
Session A2: FROM SOCIAL NETWORKING TO COLLABORATIVE NETWORKS
Chair: Paula Urze
 Multi-level Social Networking to Enable and Foster Collaborative Organizations
Youakim Badr, Noura Faci, Zakaria Maamar and Frédérique Biennier (FRANCE)
 Corporate Social Networking as an Intra-organizational Collaborative Networks
Manifestation
Álvaro Albuquerque, António Lucas Soares (PORTUGAL)
 Communication and Power in Collaborative Networks: The Hypothesis of Technology as
Confidence Enhancer
Ana Gomes (PORTUGAL), Maria Cristina Maneschy (BRAZIL)
 A Knowledge Management Approach Based on Maturity Models to Support Value Chain
in Knowledge-Intensive Organizations [special presentation]
Leandro Loss, Matheus De Sá Ferreira and Carlos Frederico Bremer (BRAZIL)
2011
DETAILED PROGRAM PRO VE
Session A3: MINING APPROACHES IN COLLABORATIVE NETWORKS
Chair: António Lucas-Soares
 Competence Mining for Collaborative Virtual Enterprise
Ali Harb, Kafil Hajlaoui, Xavier Boucher (FRANCE)
 Mining Collaboration Opportunities to Support Joined-Up Government
Rilwan Basanya, Adegboyega Ojo and Tomasz Janowski (MACAU)
 The Player Manager: Collaboration and Involvement
Oihab Allal-Chérif (FRANCE)
 Innovation Management in extended enterprises and networks – report about a large
German project cluster [special presentation]
Burkhard Schallock (GERMANY)
12:30 Lunch
14:00 Parallel Sessions B
Session B1: SOCIAL CAPITAL AND COLLABORATIVE NETWORKS
Chair: António Abreu + Tiago Cardoso
Special session: When an enterprise is a member of a long-term networked structure, its value is not given
only by its tangible assets – economic capital (such as cash, resources, and goods), but there is an intuitive
assumption that in such context the members may develop intangible assets of “social capital” that bring
added value to its members. As a result, in a collaborative context the social capital works as a complement
to other tangible assets, and may have a leveraging effect to increase the value of other tangible assets, and
vice versa.This special session focuses on social capital concepts and its mechanisms in order to support the
promotion and sustainability of collaborative networks.
 An Approach to Measure Social Capital in Collaborative Networks
António Abreu, L.M. Camarinha-Matos (PORTUGAL)
 A Review on Intellectual Capital Concepts as a Base for Measuring Intangible Assets of
Collaborative Networks
Raul Rodriguez-Rodriguez, Juan-Jose Alfaro-Saiz, Maria-Jose Verdecho (SPAIN)
 Social Capital and Knowledge Sharing – Lessons Learned
Gunilla Widén (FINLAND)
 Establishing Knowledge Management as an important factor to develop Social
Capital for Collaborative Networks
Rolando Vargas Vallejos, Janaina Macke, Kadígia Faccin (BRAZIL)
Session B2: VO FORMATION
 A Methodology for Logistics Partners’ Selection to Compose Virtual Organizations
Based on KPI
Omir Correia Alves Junior, Ricardo J. Rabelo (BRAZIL)
 Risk Assessment in the Formation of Virtual Enterprises
Sri Krishna Kumar and J. Harding (UK)
 Business Process Driven Matching of Partner Profiles to Resource Requirements
Maik Herfurth, Thomas Schuster, Peter Weiß (GERMANY)
 Aggregate Collaborative Planning in Non-Hierarchical Business Networks
Ricardo Almeida, César Toscano, Luis Carneiro, Américo Azevedo (PORTUGAL)
October 2011 . São Paulo . Brazil
Chair: Hamideh Afsarmanesh
9
2011
PRO VE DETAILED PROGRAM
Session Panel on CNO cases – I
Chair: David Romero + Ricardo Rabelo
This special session is organized with the intention of sharing not just successful CNO case studies stories,
but also non-successful ones, aiming to make the most of their positive and drawback experiences
and lessons learned from a group of practitioners for the establishment and management of the
Next Generation Collaborative Networked Organizations. Furthermore, as a result of an interactive
communication between the audience and the panelists, both will develop a better understanding on the
current issues on creating and managing collaborative networks in different domains and applications
environments, and together will start crafting potential solutions to face these challenges based on all the
participants’ knowledge and experience.
 Grupo Fagor Innovation Network [Home Appliances]
Luis Berasategi (SPAIN)
 NetChallenge Network [Fashion Clothing & Footwear]
Rosanna Fornasiero (ITALY)
 Griffith Education Network [Education]
Ovidiu Noran (AUSTRALIA)
 ViaVerde Toll Payment System Network [Transportation]
Luís Osório (PORTUGAL)
16:00 Coffee break
16:30 Parallel Sessions C
Session C1: COLLABORATIVE NETWORK PLANNING
Chair: Luis Carneiro
 How to Move from Traditional to Innovative Models of Networked Organizations: A
Methodology and a Case Study in the
Metal-mechanic Industry
Lorenzo Tiacci, Andrea Cardoni (ITALY)
 Capability Maturity Model for Collaborative Networks based on Extended Axiomatic
Design Theory
Hadi Kandjani and Peter Bernus (AUSTRALIA)
 Drivindus Case Study: Choosing an e-Business Solution
12th IFIP Working Conference on Virtual Enterprise
Oihab Allal-Chérif (FRANCE)
10
Session C2: ACTIVE AGEING AND TOURISM NETWORKS
Chair: Paulo Novais
 Collaborative ecosystems in support of ageing population
Luis M. Camarinha-Matos (PORTUGAL) and Hamideh Afsarmanesh (NETHERLANDS)
 Active Ageing: Using an ARCON Framework to Study U3A (University of the Third Age) in
Australia
Ronald C. Beckett, Michael Jones (AUSTRALIA)
 Tourism Breeding Environment: Business Processes Applied to Collaborative Networks in
Tourism and Entertainment Sector
Leandro Loss (BRAZIL), Servane Crave (FRANCE)
2011
DETAILED PROGRAM PRO VE
Session Panel on CNO cases -II:
Chair: David Romero + Ricardo Rabelo
 PRODWEB [Software Development and Digital Media]
Antonio Pithon (BRAZIL)
 Virtual ERP Network [Information Systems]
Manuel Fajardo (COLOMBIA)
 APROVALE and APROBELO - Rio Grande do Sul Wine Industry Cluster [Wine Industry]
Rolando Vallejos (BRAZIL)
 Live Discussion between Panelists and Attendants
Special Panel Session Conclusions
18:30 Welcome Reception
TUESDAY  18 OCTOBER 2011
08:30 Parallel Sessions D
Session D1: SERVICE ORIENTATION
Chair: Rolando Vallejos
 Pro-activity in Collaborative Service Ecosystems
Tiago Cardoso, Luis M. Camarinha-Matos (PORTUGAL)
 Services Discovery as a Mean to Enhance Software Resources Sharing in Collaborative
Networks
Alexandre Perin-Souza, Ricardo J. Rabelo (BRAZIL)
 Cooperation Enabled Systems for Collaborative Networks
A. Luis Osório, L. M. Camarinha-Matos (PORTUGAL), Hamideh Afsarmanesh (NETHERLANDS)
Session D2: PERFORMANCE MANAGEMENT – I
Chair: Américo Azevedo
 Towards a More Effective Interoperable Solution Through an A-Priori Performance
Measurement System
Matthieu Lauras, François Galasso, Carine Rongier, Didier Gourc, and Yves Ducq (FRANCE)
 Performance Management in Collaborative Networks: Difficulties and Barriers
Juan-Jose Alfaro-Saiz, Raul Rodríguez-Rodríguez, María-José Verdecho (SPAIN)
 An Approach to Performance Management in Collaborative Networks Based on
Stakeholders’ Key Success Factors
 Operations Management for Construction Collaborative Networks [special presentation]
Larissa Elaine Dantas de Araújo, Fábio Müller Guerrini (BRAZIL)
FAVO Workshop
Chairs: Jeremy Bryans, John Fitzgerald
 Introduction
 A structured approach to VO reconfigurations through Policies
Stephan Reiff-Marganiec
 Formal Modeling of Privacy-Sensitive Dynamic Coalitions
Sebastian Bab and Nadim Sarrouh
October 2011 . São Paulo . Brazil
Pedro S. Ferreira, Pedro F. Cunha, Luís Carneiro, André Sá (PORTUGAL)
11
2011
PRO VE DETAILED PROGRAM
10:30 Coffee break
11:00 Parallel Sessions E
Session E1: BEHAVIORAL ASPECTS
Chair: Raimar Scherer
 Addressing Behavior in Collaborative Networks
Mahdieh Shadi and Hamideh Afsarmanesh (NETHERLANDS)
 Issues on Conflict Resolution in Collaborative Networks
Davide Carneiro, Paulo Novais, Flávio Lemos, Francisco Andrade, José Neves (PORTUGAL)
 A Product-oriented Power Taxonomy Framework
Yan Liu, Marc Zolghadri (FRANCE)
 Modelling Dynamics in Collaboration: An Extension to the Collaborative Network Relationship
Analysis
Heiko Duin, Jens Eschenbächer, Klaus-Dieter Thoben (GERMANY)
 Decision support in the design and management of Collaborative Networks [special
presentation]
Jorge Pinho-Sousa (PORTUGAL)
Session E2: BENEFITS ANALYSIS
Chair: Fábio Guerrini
 Computational Results of Membership in R&D Cooperation Networks: To Be or Not To Be in a
Research Joint Venture
Duarte Leite, Pedro Campos and Isabel Mota (PORTUGAL)
 Towards Achieving Benefits of IT Utilization in Collaboration Networks
Iris Karvonen (FINLAND)
 Cooperation of SMEs – Empirical Evidences After the Crisis
Jens Schütze, Heiko Baum, Martina Ganß, Ralica Ivanova, Egon Müller (GERMANY)
 A Review of Factors Influencing Collaborative Relationships
María-José Verdecho, Juan-José Alfaro-Saiz, Raúl Rodríguez-Rodríguez (SPAIN)
 Ecodesign Maturity Model (EcoM2): Supporting Companies to Improve Environmental
Sustainability [special presentation]
12th IFIP Working Conference on Virtual Enterprise
Daniela Pigosso and Henrique Rozenfeld (BRAZIL)
12
FAVO Workshop
Chairs: Jeremy Bryans, John Fitzgerald
 Multi-model-based Access Control in Construction Projects
Frank Hilbert, Larissa Araujo and Raimar Scherer
 Discussion and conclusions
12:30 Lunch
14:00 Parallel Sessions F
2011
DETAILED PROGRAM PRO VE
Session F1: VALUE CHAIN FOR ENHANCING COLLABORATIVE NETWORKS
Chair: Carlos Bremer + Leandro Loss
Special session: The concept Value Chain raises important challenges in both research and industry segments in
order to ensure the generation of significant results through the value chain management innovation. Examples
of open challenges include needs like: i) the understanding of collaborative networks strategy; ii) comparisons of
business strategies with the current customer value proposition; iii) analysis of main competitors value proposition;
iv) benchmarking similar business models for collaborative networks; v) determining main KPIs and goals. Other
challenges include the definition of multiple value chains (flexible, lean, agile or replenishment) and the definition
of relationship model based on selling/buying behaviors for collaborative networks.
 Customer-Oriented and Eco-friendly Networks for Health Fashionable Goods – The
CoReNet Approach
Américo Azevedo, João Bastos, António Almeida, Carlos Soares (PORTUGAL), Nicola Magaletti,
Enrico Del Grosso (ITALY), Dieter Stellmach, Marcus Winkler (GERMANY), Rosanna Fornasiero, Andrea
Zangiacomi, Andrea Chiodi (ITALY)
 Value Network of Amazon Non Timber Forest Products: a Mapping Tool to Support a
Complex Network Strategic Planning
Jeferson Straatmann, Mateus Cecílio Gerolamo, Luiz Cesar Ribeiro Carpinetti (BRAZIL)
 Flexible Integration of Service Suppliers in Collaborative Service Procurement Networks
Maik Herfurth, Thomas Schuster, Peter Weiß (GERMANY)
Session F2: PERFORMANCE MANAGEMENT – II
Chair: Pedro Cunha
 A Structured Methodology to Implement Performance Measurement Systems in
Collaborative Networks
María-José Verdecho, Raúl Rodríguez-Rodríguez, Juan-José Alfaro-Saiz (SPAIN)
 Using Key Alignment Indicators for Performance Evaluation in Collaborative Networks
Roberto da Piedade Francisco, Américo Azevedo, João Bastos, António Almeida (PORTUGAL)
 On the Management of Virtual Organizations’ Dissolution (in Virtual Business Networks)
Nicolás Hormazábal and Josep Lluís de la Rosa (SPAIN)
 Relevance of Fulfillment Management in a Networked Environment [special presentation]
Alexandre Freire and Fabiano Negrão (BRAZIL)
Session F3: NETWORKS IN CRISIS AND EMERGENCY SCENARIOS
Chair: Kim Jansson
 Towards A Collaborative Network Paradigm for Emergency Services
Ovidiu Noran (AUSTRALIA)
 Gathering, Structuring and Modeling Business Process Knowledge of the Response to a
Nuclear Crisis: Towards a Simulation Platform for Better Coordination
Aurélie Charles, Matthieu Lauras, Anne-Marie Barthe, Frédérick Bénaben (FRANCE)
 Procurement Information Systems: Collaboration to Fight Against Crisis
15:30 Coffee break
October 2011 . São Paulo . Brazil
Oihab Allal-Chérif (FRANCE)
13
2011
PRO VE DETAILED PROGRAM
16:00 Panel
Panel on Value Chain: A Business Manifestation of Collaborative Networks:
Organizers:
. Alexandra Pereira-Klen
. Leandro Loss
Panelists:
• Claudio Terra
• Guilherme Tiezzi
• Osvaldo Cervi
• Rodrigo Vieira
Moderator:
• Carlos Frederico Bremer, Axia Value Chain
19:00 Conference dinner – Instituto Tomie Ohtake
22:00 City Tour – SP by Night
WEDNESDAY  19 OCTOBER 2011
09:00 Parallel Sessions G
Session G1: SUSTAINABILITY ISSUES
Chair: Jorge Pinho Sousa
 Green Virtual Enterprise Breeding Environment Reference Framework
David Romero, Arturo Molina (MEXICO)
 Remanufacturing System: Characterizing the Reverse Supply Chain
Ana Paula B. Barquet, Henrique Rozenfeld, Fernando A. Forcellini (BRAZIL)
12th IFIP Working Conference on Virtual Enterprise
 Sustainable Value Generation through Collaborative Symbiotic Networks Planning
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Raphael Pintão, Juliano Bezerra De Araujo, Ricardo Poncidoro Catto and Cyntia Watanabe Rosa
(BRASIL)
Session G2: KNOWLEDGE TRANSFER AND INNOVATION NETWORKS
Chair: Heiko Duin
 Prospecting of Opportunities in Innovation Networks for Technology Transfer
Juliana Sayuri Kurumoto, Angelita Moutin Segoria Gasparotto, Fábio Müller Guerrini (BRAZIL)
 Networked R&D Units: Case Studies on Knowledge Transfer Processes
Paula Urze (PORTUGAL)
 Knowledge Creation and Diffusion in Regional Collaborative Networks
Rafael H. P. Lima and Luiz C. R. Carpinetti (BRAZIL)
2011
DETAILED PROGRAM PRO VE
Session G3: BUSINESS PROCESS MODELING
Chair: Iris Karvonen
 Process Modeling for Internet Scale Virtual Enterprise Collaborations
Chong Wang (CHINA), Lai Xu, Paul de Vrieze (UK) and Peng Liang (CHINA)
 E3value to BPMN Model Transformation
Hassan Fatemi, Marten van Sinderen, and Roel Wieringa (NETHERLANDS)
 Process Risk Management Using Configurable Process Models
Raimar Scherer, Wael Sharmak (GERMANY)
 Combining Business Process Management and Knowledge Management for
Collaboration Effectiveness [special presentation]
Danilo Tadashi Doi and Leandro Loss (BRAZIL)
10:30 Coffee break
11:00 Parallel Sessions H
Session H1: ADVANCED LOGISTICS NETWORKS
Chair: A. Luis Osório
 From Private Supply Networks and Shared Supply Webs to Physical Internet enabled
Open Supply Webs
Helia Sohrabi, Benoit Montreuil (CANADA)
 Remarks on Collaborative Maritime Transportation’s Problem using System Dynamics
and Agent Based Modeling and Simulation Approaches
Vanina Macowski Durski, Antonio Sérgio Coelho, Antonio Galvão Novaes, Orlando Fontes Lima Jr
(BRAZIL)
 An Innovation and Engineering Maturity Model for Marine Industry Networks
Kim Jansson (FINLAND)
Session H2: COLLABORATIVE NETWORKS MODELING AND THEORY
Chair: Ovidiu Noran
 Modelling Virtual Organisations: Structure and Reconfigurations
Stephan Reiff-Marganiec and Noor J Rajper (UK)
 Towards a Theory of Collaborative Systems
Donald Neumann (GERMANY), Luis Antonio de Santa-Eulalia (CANADA), Erich Zahn (GERMANY)
 Refinement-based Techniques in the Analysis of Information Flow Policies for Dynamic
Virtual Organisations
Session on Fresh Connection Game: Create a winning supply chain, learning by doing
Egge Haak
Supply chains act more and more as a vehicle for improving and enhancing corporate competitiveness. Aligning
supply chain design and control on strategic and tactical level with the overall business strategy is a key driver to
this success. This also aligns internal and external stakeholders and improves internal and external collaboration in
the supply chain.
In this workshop you will experience this yourself in a real life simulation. Experience the power of learning by doing.
October 2011 . São Paulo . Brazil
Jeremy W. Bryans, John S. Fitzgerald and Tom McCutcheon (UK)
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2011
PRO VE DETAILED PROGRAM
12:30 Lunch
IFIP WG 5.5 COVE Working Lunch (Members only)
14:00 Special Sessions
FIRST Presentation – The Role of Future Internet in Collaborative Networks
Akio Sakurai and Moacyr Martucci Jr. (BRAZIL)
Session on IBE Post-Graduation: Brazil-Europe Bilateral Cooperation on the
development of higher education and research in Collaborative Networks
Participants (TBC):
. Prof. Moacyr Martucci – USP – IBE Representative: The European Studies Institute in Brazil – IBE
Project
. Prof. Paulo Emilio Lovato – UFSC – Dean of Academic Cooperation
. Prof. Fabio B. Josgrilberg – UNIMEP – Dean of Research and Post-graduation
. Profa. Bernadette D.G.M. Franco – USP – Advisor of the Post-Graduate Studies Dean at the University
of São Paulo and Coordinator of Academic Activities of IBE: The Post-Graduation area in the IBE
project
. Councelor Almerinda Carvalho, Division of Educational Issues of the Brazilian Ministry of Foreign
Affairs: The Ministry Education Sector (TBC)
. Dr. Jerome Poussielgue, Head of European Union cooperation in Brazil (TBC).
Session on Fresh Connection Game: Create a winning supply chain, learning by doing
Egge Haak
16:00 Closing Session and Awards
12th IFIP Working Conference on Virtual Enterprise
16:00 Farewell coffee break
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2011
CITY OF SÃO PAULO PRO VE
SÃO PAULO ARTS  INCOMPARABLE!
Art is the essence of São Paulo: it is impossible to
separate one from the other. The city’s 88 museums
bear witness to the city’s status as a world art capital.
São Paulo is home to masterpieces of painting, sculpture, photography and all other areas of visual arts.
Don’t miss the Modern Art Museum (MAM), designed
by famed Brazilian architect Oscar Niemeyer, the Pinacoteca do Estado Art Gallery, housed in a building designed by Ramos de Azevedo, the Ipiranga Museum,
the Sacred Art Museum, the
Lasar Segall Museum, the Maria Luiza and Oscar Americano
Foundation, the Image and
Sound Museum (MIS) and of
course the world famous São
Paulo Art Museum (MASP).
São Paulo also hosts numerous music, dance and theatre
performances, in addition to
the International Arts Biennial
and film festivals.
FOTO: ANDRÉ STEFANO/SPCVB
SÃO PAULO EXCITEMENT  THE CITY
THAT NEVER STOPS
Day or night, São Paulo is magic. Sample some of
Brazil’s famous cold draft beer at any of the city’s hundreds of nightclubs and discos and indulge yourself
in an incredible variety of great music, including Brazilian-flavoured pop, rock, jazz, reggae, samba, country and electro, as well as live shows by the world’s
biggest names in music. On top of that we’ve got all
manner of live theatre, stand-up comedy, classical
concerts, ballet and the latest Broadway productions.
For kids of all ages São Paulo has five amusement
and theme parks: Mundo da Xuxa, Parque da Mônica,
Playcenter, Ski Mountain Park and Wet ’n Wild just outside the city. To have fun while learning visit the Zoo
and take the Zoo Safari, as well as the Science Station
and our 88 museums. For even more entertainment
we’ve got a wide range of professional and amateur
sporting events, aerial city tours, plus world class go
kart facilities, bowling alleys, skating rinks, video arcades and pool halls.
October 2011 . São Paulo . Brazil
F
orged from a melting pot of nationalities, cultures,
beliefs, philosophies and ideals, São Paulo is truly
cosmopolitan by vocation and choice. It’s Italian, German, Jewish, Portuguese, Japanese, Chinese, French,
African, Arab, Spanish, Latino, Brazilian and Paulistano.
These and so many other facets are reflected in the
architecture of the buildings, the streets, the refined
tastes of the city’s culinary delights and in the styles
and mannerisms of a people who never stop as they
boldly create the city’s history, day after day.
The grandeur of São Paulo is
demonstrated in many ways. Besides
being the largest city in the southern
hemisphere and the world’s 7th largest metropolitan area, the city houses
Latin America’s largest number of hotel and health care facilities, and is also
Brazil’s cultural centre. It is considered
one of the world’s dining capitals, is
recognized worldwide as a leading
destination for major events, trade
fairs and expositions, and is home to
the country’s finest academic centres
and research institutes.
São Paulo is one of few places where the past and
present are seamlessly interwoven. The city has witnessed events from Brazilian Independence to political
and cultural revolutions and pro-democracy protests.
It is also home to hundreds of cinemas, museums,
theatres, cultural heritage sites, parks, performance
halls, amusement and theme parks, restaurants, bars,
hotels, event spaces, street fairs, shopping centres and
specialized retail districts.
Each year about ten million visitors come to do
business, go shopping or simply enjoy the city’s world
class culture. Here, they experience an around-theclock metropolis and a lifestyle that mixes work and
pleasure like they were two sides of the same coin.
Capital city of a state the size of the United Kingdom,
with a population similar to Spain’s, and generating
almost half of Brazil’s economic output, São Paulo has
become Brazil’s foremost tourism destination.
Below you will find some more specific information about this beautiful city.
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2011
PRO VE SOCIAL EVENTS
Monday, October 17th
18h30-19h30 – Welcome Reception
Aguzzo Caffè e Cucina | Rua Simão Alvares, 325 Pinheiros - São Paulo - SP
Tuesday, October 18th
Getting a flavor of the Brazilian culture through the culinary
19h00-22h00 – Conference Dinner
Restaurante Santinho - Chef Morena Leite
Instituto Tomie Ohtake
R. dos Coropés, 2-86 - Pinheiros, São Paulo
B
12th IFIP Working Conference on Virtual Enterprise
elonging to the Capim Santo Group, the Santinho
Restaurant was opened in 2010. It is located inside
Tomie Ohtake Cultural Institute and rapidly became a
hot spot receiving good reviews from New York Times.
Capim Santo prides itself on its unique mixture of
French cooking techniques, healthy food and Brazilian ingredients. The Brazilian seasoning and ingredients receive the fusion treatment, in a delicate and
tasty exercise that does not lend itself to the mimics
of mere regionalism. Allied to this, Capim Santo keeps
the essence of Chef Morena Leite’s root by respecting
the environment with sustainable attitudes, developing a long-term relationship with local and organic
producers and searching for alternatives to help the
surrounding community.
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Capim Santo received a number of awards and
appraisals for its performance. The most recent one
was the title of “The Best Brazilian Food Restaurant”
granted last August by GoWhere Magazine and Radio
Jovem Pan.
“When cooking, we transfer our energy over to
the food and that is why I consider the kitchen to be a
sacred place, one of union and fellowship, where culture, knowledge and flavors are safeguarded and handed over. I find it
important to use all our senses when
we cook: sight, varying colors; smell,
matching aromas; taste, joining different flavors; and audition, listening
to the “sounds that touch and cheer
our souls”, rhythms that make our
hearts dance, liberating our creations
that come from our sixth sense, our
intuition. Food nourishes ours souls.”
Morena Leite
2011
SOCIAL EVENTS PRO VE
October 2011 . São Paulo . Brazil
22h00-24h00 – City Tour
São Paulo by Night
FOTOS: ANDRÉ STEFANO/SPCVB
Tuesday, October 18th
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FIA – Fundação Instituto de Administração
Rua Navarro de Andrade, 152
São Paulo, 05418-020, Brasil
Aguzzo Caffe e Restaurante Ltda
Rua Simão Álvares, 325 – Pinheiros
São Paulo capital, 05417-003, Brasil
Instituto Tomie Ohtake
Rua dos Coropés, 88 – Pinheiros
São Paulo, 05426-010, Brasil
WTC - Av. Nações Unidas, 12551 . 18o Andar - Cj. 1811
04578-903 - São Paulo - SP - Brazil
+55 11 3043-7430
www.axiavaluechain.com.br