Monocle 25/25 São Paulo Brazil

Monocle 25/25
São Paulo
Brazil
São Paulo is South America’s
melting pot and financial
powerhouse. It has the second
biggest gdp per capita in the
country - the first is Brasília,
the seat of the government.
The city is defined by its
enormity: the traffic jams,
the number of bars and
restaurants, the amount of
helicopters in the air, homes
with bodyguards and the scale
of the cultural divide.
Essentials
01 Avoid
travelling by car
from 07.30 to 10.00 and
17.00 to 20.00 – São Paulo
redefines rush hour.
02 Most cab drivers speak
little or no English; always
have your directions written
down.
03 São Paulo has recently
gained almost 300km of
bike lanes. So why not rent
a public bike to make
short distances?
04 Carry a driving licence or
ID with you at all times.
Most buildings won’t let
you in without one.
05 Enjoy the nightlife.While
other cities pretend that
you can go out every night
of the week, in São Paulo
you actually can.
Guide/Info
Hotels
Independent and easy
Hotel Emiliano
Oscar Freire 384,
Jardim Paulista
55 11 3068 4399
emiliano.com.br
Dependable chain
Grand Hyatt São Paulo
Avenida das Nações
Unidas 13.301, Brooklin
55 11 2838 1234
saopaulo.grand.hyatt.com.br
Premium
Hotel Fasano
Rua Vittorio Fasano 88,
Jardim Paulista
55 11 3896 4000
fasano.com.br
Dining
Fast breakfast
Pão – Padaria Artesanal
Orgânica
Rua Bela Cintra 1618,
Jardim Paulista
55 11 2193 2116
padariaartesanal.org
Business breakfast
Octavio Café
Avenida Brigadeiro Faria
Lima 2.996,
Jardim Paulistano
55 11 3074 0110
octaviocafe.com
Mid-morning coffee
Padaria Benjamin Abrahão
Rua José Maria Lisboa
1397, Jardim Paulistano
55 11 3061 4004
benjaminabrahao.com.br
Working lunch with
colleagues
Trattoria
Rua Iguatemi s/n,
Itaim Bibi
55 11 3167 3322
fasano.com.br
Need-to-impress-clients
lunch
A Figueira Rubaiya
Rua Haddock Lobo 1738,
Jardim Paulista
55 11 3087 1399
rubaiyat.com.br
Lunch on your own
Chez Oscar
Rua Oscar Freire 1128,
Jardim Paulista
55 11 3081 2966
chezoscar.com.br
Afternoon tea/drink
King of the Fork
Rua Artur de Azevedo
1317, Pinheiros
55 11 2533 9391
kingofthefork.com.br
Dinner with collegues
Chou
Rua Mateus Grou 345,
Pinheiros
55 11 3083 6998
chou.com.br
Private Dinner
D.O.M.
Rua Barão de Capanema
549, Jardim Paulista
55 11 3088 0761
domrestaurante.com.br
Weekend brunch
7 Molinos
Alameda Lorena 1908,
Jardim Paulista
55 11 3063 4433
7molinos.com.br
Drinks after dinner
Número
Rua da Consolação 3585,
Jardim Paulista
55 11 3061 3995
barnumero.com.br
Late bite
Spot
Alameda Ministro Rocha
Azevedo 72, Cerqueira
César
55 11 3283 0946
restaurantespot.com.br
Late drinks
Balcão
Rua dr Melo Alves 150,
Jardim Paulista
55 11 3063 6091
On the tiles
PanAm
Alameda Campinas 150
(Hotel Maksoud),
Jardim Paulista
55 11 3111 6330
grupo.vegas/casa/panam
Lost luggage – where to buy
shirts, socks and underwear
Richard’s
Rua Oscar Freire 1129,
Cerqueira César
55 11 3062 6784
richards.com.br
Something for the kids
Fábrica Idéias
Rua Aspicuelta 135,
Vila Madalena
55 11 3034 3044
fabricaideias.com
Something for someone you
love
Jewellery from Jack
Vartanian
Rua Bela Cintra 2175,
Jardim Paulista
55 11 3061 5738
jackvartanian.com
Something for yourself
Menswear from Reserva
Rua Bela Cintra 2149,
Jardim Paulista
55 11 3064 0289
usereserva.com
Reading
Newsstand
Livraria daVila
Avenida Juscelino
Kubitschek 2041,Vila
Nova Conceição
55 11 5180 4790
livrariadavila.com.br
Helicopter charter
Lider Aviação
55 31 3490 4500
lideraviacao.com.br
Thank yous
Food and wine
Casa Santa Luzia
Alameda Lorena 1471
55 11 3897 5000
santaluzia.com.br
Shopping
Something you can’t get
anywhere else
Designer clothes from
Heloisa Faria
Rua Harmonia 342,
Vila Madalena
55 11 3081 7733
heloisafaria.com.br
For more Monocle travel guides,
visit monocle.com/25-25
Two-hour tour
01 Museu do Futebol
Praça Charles Miller, S/N
- Estádio do Pacaembu
55 11 3664 3848
museudofutebol.org.br
02 Mercado Municipal
(municipal market)
Rua da Cantareira 306, Sé
55 11 3313 3365
mercadomunicipal.com.br
03 Pinacoteca do Estado
(museum)
Praça daLuz 2,Bom Retiro
55 11 3324 1000
pinacoteca.org.br
Transport
Car with bilingual driver
01 Blacklane
blacklane.com
Fitness
Good gym
Bioritmo Academia
Conjunto Nacional,
Avenida Paulista 2073,
Terraço 2
55 11 3365 0800
bioritmo.com.br
Good running route
Through Parque do Povo
with the city’s skyline as
a background.