biannual Edition: 28º Held: from October 30 to November 9, 2014

Frequency: biannual
Edition: 28º
Held: from October 30 to November 9, 2014
Hours: On 30/Oct from 2pm to 10pm | On 31/Oct to 8/Nov from 1pm to 10pm | On 9/Nov from 11am to
7pm
Location: Pavilhão de Exposições do Anhembi
http://www.salaodoautomovel.com.br/
"The São Paulo International Motor Show is an unparalleled opportunity for the Brazilian public to see
biggest new products and international launches of the year in just one place. Here visitors see more than
the car of their dreams, they see themselves in it. The Motor Show provides the public with various
emotions" – Paulo Octávio Pereira de Almeida, Vice President of Reed Exhibitions Alcantara
Machado, event organizer.
The Show in numbers
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547 vehicles from 41 brands
A total of 150 are launches
84 exhibitors from 11 countries
100 hours of programming for the public
Attended by 750,000 people
Exp area for carmakers 20% larger than at the 2012 edition, over the 85,000 sqm of Anhembi
Organizer has invested BRL 26 million in the event
According to SPTuris, the event will bring in BRL 280 million
Tourists are 32.5%
Women already make up 25% of the public. This edition should receive over 200,000 women
History
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The 1 edition in 1960 brought together the 12 automakers in the country at the time (Willys
Overland, DKW-Vemag, General Motors, Ford, FNM, Simca, Volkswagen, Toyota, Romi-Isseta,
International Harvester, Scania Vabis and Mercedes Benz). The highlights were Aero Willys, Renault
Dauphine, Rural Willys, Kombi, Simca Chambord, FNM 2000 JK and Chevrolet Amazonas.
Reed ExhibitionsAlcantara Machado
R. Bela Cintra, 1200 - 7º andar | São Paulo, SP - Brasil | CEP 01415-001 | T. +55 11 3060-5000 F. +55 11 3060-5001
www.reedalcantara.com.br
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In 1970, Parque Anhembi, the setting of the 7 edition of the Show, was opened. New at this edition
were: the Ford Landau, Chevrolet Opala SS, Dodge Charger and Charger RT, VW 1500 Fuscão, VW
Variant, and VW Karmann-Ghia TC. Among special cars, the Puma convertible was a hit.
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In 1990, the event became international, showing a domestic industry ready for global competition.
Among imports were the Ferrari F-40, Toyota Crown, Alfa Romeo 164, Ford Thunderbird and Ford
Aerostar. Domestic automakers introduced the latest generations of the Monza, Gol and Voyage.
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In 2010, the event celebrated its 50 year anniversary. A lavish edition with the latest from every
segment, in design, style and engines. The maturity of Brazilian engineering has consolidated, as has
the industry's coming of age regarding the creativity, efficiency of modern engines, lower rates of
pollutant emissions, and speed in adapting to new and changing market needs. It is a huge party with
one of the biggest winners being: the citizen and the consumer.
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Connectivity
Among new features for the 2014 Motor Show is interaction with social networks and the online
environment. On Facebook alone there are 230,000 fans, with advantages gained from maintaining a
relationship with the event. Fans are able to purchase tickets in advance with a discount of up to 30%;
just like the page and gain access to discount posts. To make facilitate ticket sales and visitor flow during
the days of the show, advance sale lots of tickets were created with special discounts and the ability to
print tickets at home, making entry to the event easier. All of this can be done on the Show website.
Attractions, tours and interaction
Ferrari test drives and ride
In addition to the traditional Motor Show exhibit, this year there will be test drives going on at Anhembi.
Each automaker (Volks, Toyota and Lexus) establishes how vouchers are given out to participate in test
drives at their own discretion. This operation happens during the entire event.
During the Motor Show, visitors will also have the chance to take a ride in a Ferrari. Just go to the Drive
For Fun stand with a ticket and sign up to compete for a spot. Drawings will be held to give away a total of
15 rides during the entire event.
Super Cars
In addition to the numerous launches that will be on display at the event, the "Super Cars" that draw fans
from the world over are among the brands being shown. Some of the models that have already been
confirmed are: ROLLS ROYCE Ghost, LAMBORGHINI Huracán, PORSCHE Macan Turbo, MERCEDES
BENZ - S 63 AMG, JAGUAR – F TYPE COUPÈ
Stock Car
Reed ExhibitionsAlcantara Machado
R. Bela Cintra, 1200 - 7º andar | São Paulo, SP - Brasil | CEP 01415-001 | T. +55 11 3060-5000 F. +55 11 3060-5001
www.reedalcantara.com.br
The official Stock Car racing game will be fun for the public and, as a bonus, the participant that does the
best track time in the game will win an all expenses paid trip for two to watch the Stock Car finals, in
Curitiba, on November 30. The visitor will register and receive a bracelet and a time to play. The
estimated time is 1 hour for 12 people to play in the 2 cockpits (10 minutes each). There are two runs
around the track: a test run and a second run that counts towards the best time. The winner also wins a
Fast Drive: at the final in Curitiba, the winner will be able to take a drive in a competition car, provided
they are over the age of 18, and they will receive an invitation to the tournament awards at Casa Fasano,
in São Paulo, on December 2. From November 3 to 8, Stock Car drivers will autograph hats, cards and
gifts. Right now, Rafa Matos, Nonô Figueiredo, Ricardo Mauricio, Felipe Lapenna, Denis Navarro, Lucas
Foresti, Allan Khodair and Átila Abreu are confirmed.
Quatro Rodas disassembles a 60,000 km car
The Quatro Rodas magazine stand at the 2014 Auto Show will have several attractions. The main one
will be the disassembly of a car from the renowned Long Haul test fleet. After driving for 60,000
kilometers on Brazil's roads, the Toyota Etios 1.4 will be disassembled, part by part, and shown in real
time by experienced mechanic Fabio Fukuda. After it is completely "naked," it will be put back together
again and, at the end of the show, it will drive out onto the streets and back to the Quatro Rodas garage.
During the disassembly, visitors can watch videos and reports explaining the stages that the model went
through until it reached 60,000 kilometers.
Hot Wheels Miniatures
For the first time, Hot Wheels will have its miniatures on display at the Auto Show. The company is saving
some historical models from its line to show at the event. The Hot Wheels stand will have 105 square
meters, with the highlight being "Sweet Sixteen," the brand's first line of cars, launched in 1968.
Instituto Ayrton Senna Space
Exhibition of 20 helmets customized by celebrities in honor of 20 years of the legacy of racecar driver
Ayrton Senna.
Box office prices
Full price – BRL 40 on Oct. 30; BRL 60 on weekdays; BRL 80 on weekends
Fans (Facebook) - BRL 32 on Oct. 30; BRL 48 on weekdays; BRL 40 on weekends
Half price for students
Reed ExhibitionsAlcantara Machado
R. Bela Cintra, 1200 - 7º andar | São Paulo, SP - Brasil | CEP 01415-001 | T. +55 11 3060-5000 F. +55 11 3060-5001
www.reedalcantara.com.br
Infrastructure and services
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For the 1 time ever at Anhembi, a climate control system will be installed to provide more comfort for
visitors. 145 machines will be spread throughout the pavilion. This is expected to leave the
temperature 4ºC to 10ºC cooler than it is outside;
There are 20,000 m² of streets;
670 security guards and 1,500 receptions have been contracted;
Stands are so sophisticated and there are so many cars that the event will take 11 days to be set up,
generating 30,000 jobs.
Five food courts with over 15 brands of diners and restaurants spread over 2,800m².
Mobility
For visitors with limited mobility or special needs, the event organizers are providing: motorized
wheelchairs, a special parking area, preferential service for credentials, adapted restrooms and access
ramps. Wheelchairs can be requested at the Security Room and are subject to availability.
Medical care
A unit with first aid resources is set up near Gate 13. During the Show, a team of doctors and nurses will
be available, providing safety and quality service.
Storage
The organizers are offering a Bag Check near the gate exiting the Pavilion. Bag Check is BRL 15.00 per
access.
Wi-fi
Wireless internet will only be available in specific places, such as the press room, CAEX (Exhibitor
Services Center) and the event director's room. Exhibitors are responsible for providing their own
connection.
Transport
For visitors travelling by metro, there will be a free shuttle service from the Tietê metro station (blue line)
and bus terminal, every day of the week. On weekends, there will also be free transportation at the Barra
Funda metro station (red line) and bus station. The free shuttle for visitors will be available starting one
hour prior to the opening of the Motor Show and will run until one hour after the close of the event.
Parking
Anhembi has a total of 4,987 parking spots; when other parking lots in the region are considered, there
are approximately 13,400 car parking spots. Inside the pavilion complex, the prices are as follows:
automobile/van: BRL 40; motorcycles: BRL 30; bus/mini-bus: BRL 70; trucks: BRL 120. There will also be
free bike parking near the entrance to the Elis Regina auditorium (Gate 37).
Reed ExhibitionsAlcantara Machado
R. Bela Cintra, 1200 - 7º andar | São Paulo, SP - Brasil | CEP 01415-001 | T. +55 11 3060-5000 F. +55 11 3060-5001
www.reedalcantara.com.br
Industry Meetings
In parallel with the Show, there will be meetings with industry specialists, such as the AIAFA Congress –
International Association of Automobile Fleet Administrators – Elis Regina Auditorium. Geared towards
professionals in the area of auto fleet management, on October 30, from 8:30am to 2pm, the Congress
promotes a meeting between specialists who share outlooks, strategies and valuable experiences
regarding trends in fleet management. Specialized speakers will discuss the most up-to-date topics and
best practices in the sector in Brazil, in an effort to help and leverage development and
professionalization of management of assistant fleets. Registration is free and is restricted to fleet
managers and professionals, subject to approval by the Congress organizers.
The future of the auto industry will also be debated at the Harvard Business Review forum on The
Present and Future of the Auto Industry – Which market and business model will exist in 2034? Among
trends discussed will be the popularization of the electric car, digital demands (driverless car), and the
growing restriction on vehicle traffic in large urban centers. The forum will take place on November 6,
2012, from 2:00pm to 5:30pm.
The 2014 São Paulo International Motor Show is organized and promoted by Reed Exhibitions Alcantara
Machado and sponsored by Petrobras.
More press information
Official press agency: 2PRÓ Comunicação
e-mail: [email protected]
Myrian Vallone - (11) 3030-9463
Teresa Silva - (11)3030-9463
Monica Agnello (11) – 3030-9435
Communications Department - Reed Exhibitions Alcantara Machado
Antonio Alves - [email protected]
Monise Hernandez - [email protected]
Andressa Bezerra - [email protected]
Press room phone number
(11) 2089-7401
(11) 2089-7402
(11) 2089-7403
Next event
AutoEsporte ExpoShow will gather custom car aficionados in November, at Anhembi
If you think that the big auto machines will leave the Anhembi Expo Pavilion after the close of the 2014
Motor Show, you are mistaken. From November 20 to 23, in the same space as the Show, the city of São
Reed ExhibitionsAlcantara Machado
R. Bela Cintra, 1200 - 7º andar | São Paulo, SP - Brasil | CEP 01415-001 | T. +55 11 3060-5000 F. +55 11 3060-5001
www.reedalcantara.com.br
Paulo will host aficionados of custom cars, muscle cars, hot rods, dragsters, antique cars, auto
accessories and much more in the world of four wheels. It will by time for the AutoEsporte ExpoShow to
open its doors to the public for its second edition. This year, the event will include a display of super cars,
dragsters, classic cars and antique cars and will have dub style, SPL, hair trick, RC Drift and many other
competitions. AutoEsporte ExpoShow also relies on organization by Reed Exhibitions Alcantara
Machado.
Information and press credentials: www.autoesporteexposhow.com.br
Reed ExhibitionsAlcantara Machado
R. Bela Cintra, 1200 - 7º andar | São Paulo, SP - Brasil | CEP 01415-001 | T. +55 11 3060-5000 F. +55 11 3060-5001
www.reedalcantara.com.br