PRO BONO - Pinheiro Neto Advogados

Outreach
Report
4Foreword
5 Pro Bono
19 Community Outreach Investment
29 Social and Environmental Responsibility
32 Investment Statements
34 Credits
Summary
SHARING
The pulp used in the manufacture of the paper stock in this publication comes from certified forest areas
and other KNOWLEDGE
renewable sources, in compliance with strict social, environmental and economic stewardship IS
criteria.
PART OF THE MISSION OF
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and printed on
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PINHEIRO
NETO
ADVOGADOS
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4
Foreword
To be in the World
We are pleased to release our third outreach report. Not only because it reaffirms the
commitment of Pinheiro Neto Advogados to charity actions, but also because it leads us
to ponder on the aspects of our institutional position that form our “being in the world.”
We ended the 2012 -2013 period with close to R$ 7 million channeled into 22 social welfare
organizations. This investment benefited around 55 thousand persons directly and another
165 thousand indirectly. Most of them are children and youngsters from low-income
families. Once again, the largest portion of these funds (42%) went to education.
At the same time, our pro bono activities — the firm’s free legal services – helped 28 social
welfare organizations. Our lawyers were paid for the many hours spent in this activity as if
they were providing services to any other client of the firm. In other words, Pinheiro Neto
Advogados has an institutional pro bono system in force which since 2010 offers financial
compensation to associates involved in this type of work.
In parallel, our human capital has engaged in volunteer actions, showing that, individually,
it also seeks a fairer and more equal society. Pinheiro Neto’s contribution towards
implementation of corporate volunteer actions consists of organizing the initiatives and
providing support to allow such force to express itself.
Within the firm, personal and professional development was further encouraged with the
creation of the pioneer Pinheiro Neto Professional Development School in 2012. We also
continue to advance in themes such as equitable treatment and diversity and to improve
our talents by sponsoring talks and courses at diverse educational institutions.
Neutralization of greenhouse gases generated by our activities — initiated in 2007 —
has now a customized measurement system, which follows up on periodical emissions,
prepares an annual inventory, and sets goals to improve our “green footprint.”
To list these data while preparing this publication has left us honored but, in the same
vein, aware of the responsibility of amplifying and multiplying our actions that have a
transformative impact on the reality around us.
Enjoy your reading!
Alexandre Bertoldi
Managing partner
Social Responsibility Committee
Sérgio Pinheiro Marçal – litigation partner
José Carlos Junqueira S. Meirelles – corporate partner
Marcelo Roncaglia – tax partner
Rodrigo Persone P. Camargo – litigation partner
Pro Bono
6
Pro Bono
7
For the public good
The Latin expression pro bono means “for the public good.” This activity involves the
performance of uncompensated legal services to those unable to pay attorney’s fees.
At Pinheiro Neto Advogados (PNA), pro bono legal work is a virtuous mechanism:
free of charge for the person receiving it and compensated for the person providing
it. Since 2010, the firm has been adopting a system that pays associate lawyers who
provide pro bono legal services as if they were billing any other client. At PNA, pro bono
does not mingle with volunteer work; it is an institutional activity.
The lawyers contribute with their talent and experience to resolve the problems of
social welfare organizations that already make a difference in the lives of thousands
of Brazilians every day. The cases are screened, selected and assigned internally by the
Social Responsibility Committee.
In the 2012-2013 period, the firm provided pro bono legal services to 28 social
organizations (read the list on the opposite page). Specialists from the firm’s three
offices provided this type of service. The main actions involved revision or drafting of
contracts and bylaws, organization of new institutions, counseling on tax aspects, and
applications for tax exemption. The managers of NGOs benefiting from this service
were also given advice on several legal matters.
2012-2013
Pro bono
BENEFICIARIES
ABC Trust Brasil
Ação Comunitária do Brasil
Amani Institute
Associação Águas Claras do Rio Pinheiros
Associação Comunitária Monte Azul
Associação Curso Vencedor
Associação Parceiros da Educação – Rio de Janeiro
Associação Saúde Criança São Paulo
Associazione Azione Per Famiglie Nuove
Bandeirantes Rugby Club
Casa de Apoio da Pastoral de Saúde da Granja Viana
Casa Transitória de Brasília
Centro Acadêmico 22 de Agosto
Centro Educacional Assistencial Profissionalizante - Pedreira
Fundação Faculdade de Medicina
Grupo de Institutos, Fundações e Empresas
Instituto Bcause
Instituto More
Instituto Tellus
Instituto Verdescola
Mission to Seafarers
Mocaph (Movimento Comunitário de Assistência e Promoção
Humana)
Moradia Associação Civil – Casas Taiguara
Movimento LiveWright
Street Child United
Tucca – Associação para Crianças e Adolescentes com Câncer
United Way Brasil
University of Chicago – Nelson P. Germanos Scholarship
For this reason, in 2012 and in 2013 PNA was awarded the Pro Bono Leading Lights by
the specialized publication Latin Lawyer and The Vance Center, which recognize the
heavy commitment of law firms to social issues. PNA’s greatest challenge for the next
two-year period is to enlist an even greater number of professionals from the firm.
Below are seven cases that illustrate the firm’s activities on this work front.
Activity expands
legal support
In Brazil, albeit not regulated by the Federal Board of the Brazilian Bar Association and
not established in its Code of Ethics, pro bono legal services are already being provided
in several cities.
Pro bono legal services should not be confused in any way with the services offered by
public defenders. Public defenders ensure representation at the courts of citizens with
a family income under three minimum wages. All other legal support required by a
person or by institutions that need to be represented before other Branches should
rely on an attorney.
In Latin America, this activity is encouraged in Chile, Colombia, Peru and Venezuela.
The United States have historically fostered pro bono legal services, with specific rules
in several states. The American Bar Association, like its Brazilian counterpart, OAB,
suggests that professionals spend at least 50 hours per year defending, free of cost,
clients that need help.
8
Pro Bono
Street Child World Cup
football for children’s rights
PNA lawyers have helped bring to the country hosting the 2014 World Cup boys and girls who
have lived on the streets in several parts of the planet. These children, however, did not come to
watch the great football matches. Actually, in March 2014, grouped into more than 20 teams,
they took part in a tournament, the Street Child World Cup, in the city of Rio de Janeiro. This
initiative seeks to draw public attention to the rights of children with no home or care.
This sports tournament for children has taken place since 2010 in the nations that host the
Football World Cup. The event is sponsored by Street Child United, a global movement
associated with the Save The Children organization, based in London, which has 20 countrymembers. This NGO is calling for governmental measures to resolve the problem of millions
of children living on the streets, who are vulnerable to violence, abuse, sexual exploitation,
consumption of alcohol and drugs, and do not have their voices or rights protected.
“IT WAS A PLEASURE TO
HAVE A TEAM THAT HAD
OUR ORGANIZATION IN
THEIR HEARTS”
Joe Hewitt, director
of the Brazilian office of
Street Child World Cup
9
Translated into Portuguese as Campeões da Rua 2014 – Crianças Unidas para Virar o Jogo, the
tournament took place during 10 days at Espaço Lonier, where the teams were lodged, in the Rio
de Janeiro district of Vargem Pequena. Participants included 230 adolescents aged 14 to 17, from
19 countries, including Brazil, with 15 boys from the State of Ceará and 15 girls from the State of
Rio de Janeiro. To enable the teams to enter Brazil, 14 lawyers from the PNA office in Rio de Janeiro
provided over 300 hours of pro bono services, most of them during 2013. Their mission was to
assist in obtaining entry visas, revising agreements with sponsors and supporters, registering the
tournament brand and formally organizing Associação das Crianças de Rua Unidas — the Brazilian
version of Street Child United —, which also received a study on possible tax incentives.
The work involved in obtaining 198 entry visas was the most complex of all. Without this formality,
most participants would not have been able to take part in the tournament. These procedures
involved Brazilian embassies and consulates in 13 countries, in addition to the Ministry of Foreign
Affairs in Brasília. “The fact that all teams were able to travel was an unbelievable success, when one
considers all the obstacles street children face when it comes to documents,” says Karin Joseph,
international participation manager of Street Child World Cup. “I do not know how this would
have been possible without the support of PNA. They assisted us all the time, even on holidays.”
While in Brazil, players also took part in an arts festival, attended a conference on the rights of
street children, visited the Favela do Vidigal and the statue of Christ the Redeemer, and paid their
respects at the Candelária church for murdered street children. A group visited PNA’s office in Rio
de Janeiro and met with its professionals.
10
Pro Bono
11
MARCELO VALENÇA WITH HIS TEAM AT INSTITUTO
TELLUS: CONCEPT OF 2.5 SECTOR COMPANY
OPERATING TO BUILD A MORE EFFICIENT STATE
12
Pro Bono
13
Amani Institute
preparing innovative leaders for the 21st century
Devised by researchers of the universities of Harvard and George Washington and
with offices in the United States and Kenya, the Amani Institute has recently been
set up in Brazil. Its focus is to prepare graduates and post-graduates as enterprising
leaders equipped to address the challenges of the 21st century and to create
innovative and impacting solutions.
Through an immersion in the subject of business and practical experiences of life
in the African territory of Kenya, Amani students focus on values such as vision,
courage, empathy and a desire for change-making. Between 2012 and 2013,
81 students from 24 countries benefited from the strong citizenship education
offered by the institution, which has partnerships with and financial support from
spearhead universities and foundations, in addition to Ashoka, a traditional social
entrepreneurship supporter worldwide. By assisting the institute to operate in
Brazil, PNA built the bridge that will enable Brazil to join this circuit. As from 2015,
Brazil will host a post-graduation course in social innovation management and
entrepreneurship, to be given by Amani professionals in the city of São Paulo.
“MY BEST EXPERIENCE
WITH LAWYERS”
Ilaina Rabbat, cofounder
The practical actions of PNA lawyers began in 2013, by providing advice on
corporate and associative models (foundation, institute, title of Public Interest
Civil Organization - Oscip), suggesting possible structures for capitalization of
the institute and addressing tax aspects, such as tax immunity or tax exemption,
in addition to discussing organizational documents such as bylaws and
certificates. The option chosen was to create Amani as an association.
“This was my best experience with lawyers,” says Ilaina Rabbat, cofounder and
executive director of Amani Institute. “PNA’s professionals answered all our
questions. They provided us with a wealth of information, showing us the pros
and cons. It was a surprising work.”
14
Pro Bono
Tucca
behind the scenes of cure
15
“THE WORK PERFORMED WAS
IMPORTANT, AS IT GAVE US A
LEGAL SUPPORT WE COULD TRUST”
Vera Carvalho Oliveira, founder
of the São Paulo-based NGO
It may sound strange at first sight, but it is through music that Tucca — Associação para
Crianças e Adolescentes com Câncer supports great part of the treatments offered annually to
five thousand low-income boys and girls at a hospital in the eastern region of the city of São
Paulo. PNA associates work behind the scenes in this show.
Two initiatives make up Projeto Tucca Música pela Cura, a project devised by this NGO. Série
Tucca de Concertos Internacionais brings famous classical music artists to perform at the
prestigious Sala São Paulo concert hall, in the city of São Paulo. The children version, Série Tucca
Aprendiz de Maestro, makes adaptations of ballets, operas and theater texts.
Because all shows meet the requirements of culture incentive laws, all box office revenues go
to treating children. “Art and education are seldom tied like this, in such an exemplary manner,
to a social action,” says Cassio Scapin, actor and artistic director of Aprendiz de Maestro.
In the last two-year period, PNA lawyers provided legal advice in 40 agreements. The
paperwork produced and checked by them dealt with the scope of service, price, payment
method, intellectual property and ancillary obligations of musicians, artistic and production
directors and musical consultants. “PNA’s knowledge and vast experience have helped us
obtain better conditions when signing agreements,” notes Eliana Cardinali Sardenberg, Tucca’s
executive advisor.
In 2012, the organization also benefited from a legal inquiry on the mechanisms of tax
incentive under the National Oncological Care Support Program - Pronon and the National
Program for Support to Health Care for the Disabled - Pronas/PCD. In parallel, the firm
invested in the institution (see page 28), which has reached cure rates in children and
youngster cancer similar to those of the most successful pediatric oncology centers worldwide.
Saúde Criança São Paulo
care and social inclusion
It is like a stigma: social welfare organiza
tions that care for low-income citizens are
always in
need of legal support which they cannot
afford. Among them is Associação Saúde
Criança
São Paulo, which was established in the
city of São Paulo in 2012. This association,
whi
ch
helps the families of poor children with
serious illnesses treated at the Holy Hou
se
of Mercy
in São Paulo, has recently sought pro bon
o support from PNA.
The Saúde Criança philosophy originated
in the city of Rio de Janeiro in the early
1990’s
as a work of physician Vera Cordeiro. She
found out that these little patients needed
more than a specific treatment for the dise
ases that drag them to the hospital. Hea
lth
care should be understood holistically, add
ressing the biological, psychological and
social
wellbeing of all family members of a sick
child. The organization has trained profess
ionals
in strategic locations, near the health unit
s that serve the low-income population,
such as
the Holy Houses of Mercy. These profess
ionals provide advice in five essential area
s: health,
professionalization, housing , education,
and citizenship.
The São Paulo unit is a social franchise of
the Rio de Janeiro institution. One of the
demands
submitted to the PNA team was to obt
ain certifications such as the Certificatio
n of Social
Welfare Charity Entity - Cebas, the title
of Public Interest Civil Organization – Oscip
, and tax
exemption for donations in the State of
São Paulo. PNA associates also revised and
adjusted
the current bylaws to allow, among oth
er things, for the issuance of tax invoices
. The ties of
this partnership are getting stronger ever
y day to the point of the firm’s lawyers hav
ing visited
the NGO office to give seven free talks
on legislation and citizenship to mother
s of benefited
families (read more on page 24).
16
Pro Bono
Assistance with
certifications and documents
for local development
One of the most critical points was renewal of the Certification
of Social Welfare Charity Entity - Cebas, which exempts the entity
from some taxes but is processed very slowly at the government
instances. While this process was underway, it would be necessary
to set aside a financial reserve, should the NGO have to pay taxes
in the future.
The institution’s managing body did not create this reserve
because it would impair development of community projects. This
was a risky option, according to the institution’s financial auditors,
and they suggested that lawyers active in this area assist the
institution in assessing the possibility of it being issued the Cebas,
as this would allow it to better organize its cash flow and channel
funds into its activities.
“I left PNA with a letter in my hand,” says Valéria Carrilho, the NGO’s
administrative manager. “Against all and everyone, because even
close colleagues had said that we would not succeed. But the firm
estimated the risk of the entity’s not being issued the Cebas as
minimum, and backed our option.” In May 2014, the certification
was approved. “I went back to sleeping well again,” she says, relieved.
Education,
HEALTH
Monte Azul
and Culture
effective learning to be shared
Education, health and culture: with these three basic ingredients of human
dignity, since 1979 Associação Comunitária Monte Azul has been assisting
close to five thousand families in the Campo Limpo district, in the southern
region of the city of São Paulo. In 2013, the institution reviewed it legal status
and, as some concerns arose by then, it asked PNA professionals for help.
The diagnostic provided by PNA was so good that Monte Azul
started seeking advice from the firm’s lawyers on even simple
subjects that had been put aside with no solution in sight. PNA
specialists also worked towards redefining the organization’s
bylaws (still in progress) and correcting certain problems related to
the sale of an entity’s automotive vehicle.
So many doubts and deadlocks led to development of a tutorial
on certificates for NGOs, which has resolved problems and made
management easier. “They gave me a lot of feedback and the
confidence to proceed. Their guidance could be viewed as basic
information for those with legal knowledge but was precious to
those managing social welfare organizations,” says Valéria.
A series of internal procedures are still being revised. The agenda
also includes obtaining approval for the amended bylaws. With its
box of pending problems properly organized, though, Monte Azul
now uses what it learned to help other social welfare organizations.
“These processes are allowing us to grow, and we have even
succeeded in developing a plan, which includes the possibility of
sharing everything we have learned during these years by providing
consulting services,” foresees the manager.
18
Pro Bono
University of Chicago
doors open to MBAs
Brazilians who dream of attending the Chicago Booth MBA program, but cannot afford it,
now have more chances of achieving their dream. PNA has contributed towards realization
of such dream by providing financial support to the Nelson P. Germanos Scholarship, which
since 2008 offers access to the University of Chicago Booth School of Business, one of the most
prestigious institutions worldwide.
From 2010 to date, six Brazilians have been awarded this scholarship, which also benefits
citizens of other nationalities, although giving preference to those born in Brazil. In addition
to proving their personal skills, candidates must have an exemplary conduct with respect to
ethics and principles, such as willingness to share knowledge and interest in different cultures.
This scholarship was created in the United States after the death of Nelson Pitaguari
Germanos, a Brazilian who died in a car accident in 2005, only three years after having
completed his MBA at this traditional institution. In 2012, a group of Chicago Booth former
students, willing to increase the benefit, visited the PNA office in São Paulo to request legal
advice for a fund-raising campaign in Brazil.
The challenge consisted of complying with Brazilian legislation and banking rules while also
securing the transparency of investment remittances made by more than one hundred
donators to the United States, in consonance with current tax laws but in an optimized
manner. All this without disregarding the governance rules of the University of Chicago.
“Without PNA’s solutions, the funds would have been
subject to withholding income tax in Brazil, which
would have reduced the benefit to scholarship
recipients,” says Janet Ortega, a representative of the
Global Advisory Board of Chicago Booth.
To achieve this goal, PNA lawyers helped in the
execution of a partnership agreement between
the university and Instituto Ling, an educational
institute based in the city of Porto Alegre,
State of Rio Grande do Sul. Instituto Ling
became responsible for transferring the funds
to Chicago, where an endowment was
created to secure longevity to this generous
initiative that pays homage to Germanos.
TAX ADVICE TO SECURE THE
EDUCATION OF BRAZILIAN EXECUTIVES
SUCH AS MARCELO MOURÃO SILVEIRA
Community
Outreach
Investment
20
Community Outreach Investment
The last two years
in figures
55,000
21
-PLUS
DIRECT BENEFICIARIES
ACTIONS COVERING
4 BRAZILIAN STATES
EDUCATION
AND THE FEDERAL DISTRICT
Areas at which our
social investment was
directed in 2012-2013
COMMUNITY DEVELOPMENT
ECTOR
O THIRD-S
SUPPORT T ENT
MANAGEM
HTS
F R IG
O
E
ENS
D EF
1,693
SO
CIA
L WE
LFARE
SPOR
TS AN
PREPAR A
D LEI
T
IO
N
SURE
O
WORKPL
F
Y
O
U
NGSTERS
ACE INCL
F OR
USION A
ND CITIZ
ENSHIP
ON
VIR
EN
ITEMS DONATED
DURING WINTER
22 BENEFICIARY INSTITUTIONS
M
EN
T
AR
TS A
ND C
ULTURE
LTH
HEA
28
PRO BONO
SERVICES TO
SOCIAL ORGANIZATIONS
Investments
at circa R$
7MILLION
IN THE TWO-YEAR PERIOD, IN CASH
OR VIA TAX INCENTIVE PROGRAMS
A P P R O X I M AT E LY
165,000
DIRECT BENEFICIARIES
421
BOOKS AND MAGAZINES
DONATED TO CIP – LAR DAS CRIANÇAS
CLOTHES’
CAMPAIGNS
22
23
Community Outreach Investment
Renovation at Acaji
(Associação à Criança, ao Adolescente e Jovem do Icaraí)
Paint roll, paint can, burlap rag, hammer, screwdriver and an enormous determination to
renovate a space where low-income children and youngsters may gather. Thus equipped,
70 persons — including PNA employees, their spouses and children — went on a
Saturday in September to Associação à Criança, ao Adolescente e Jovem do Icaraí - Acaji,
in the Capela do Socorro district, in the southern region of the city of São Paulo.
Education and
new generations
at the top of the priority list
The R$ 7 million investments made in the 2012-2013 period continued to focus primarily
on education and were mostly earmarked for low-income children and youngsters in
outer suburbs. The decisions and follow-up on the allocation of funds are made by
partners, associates and employees from the administrative and financial areas, in a Social
Responsibility Committee and a Social Responsibility Advisory Board, who talk to each
other and follow clear precepts for charity actions.
This understanding permeates not only the allocation of direct cash funds but also the use
of tax incentives, the organization of volunteer actions, and the adhesion to campaigns. As a
result, at least 55 thousand persons related to 22 social welfare organizations benefit directly
from this initiative. Another 165 thousand persons also benefit indirectly from this effort.
The amounts in cash (from the cash account or tax waivers) reinforce the work of entities
that operate at the other end, offering every day to the more vulnerable population
education, health treatment, shelter, culture and sports: in brief, a project for the future.
Most initiatives take place in the State of São Paulo, particularly in the city of São Paulo, in
the city of Rio de Janeiro, in the Federal District and in municipalities in the interior of the
states of Pernambuco and Santa Catarina.
The gamut of volunteer activities is open to all those who wish to donate their availability,
talent and time. Regardless of the position they hold, when they engage in these activities
they form an army of goodness that faces all kinds of battle heads on: volunteer labor for
renovations and paint jobs, handing out of toys to children and adolescents, talks on legal
subjects to low-income families, simulation of selection processes for entry of youngsters
in the market, in addition to adhesion to campaigns for donation of money, clothes and
books. These challenges are described in summary form on the next pages.
The year was 2013 and the group joined in the renovation spirit of the spring that was
coming. This joint effort resulted in new paint jobs inside and outside the Acaji facilities
and in general repairs. At the same time, another part of the team entertained 40
children with storytelling, workshops and playing. The gathering ended with snacks and
a musical recital of the small children.
PNA invited construction company Construtora Compasso, which is renovating its
office in São Paulo, to participate in this initiative. The company donated paint kits for
the volunteer work and made repairs for another 15 days, including bathrooms, cafeteria,
kitchen and classrooms. “The clean tiled environment became more pleasant. And the
aesthetic impact and improved lighting in the classrooms also contribute to learning,”
says engineer Robson Gomes, a partner in Compasso.
Acaji had been suggested by Ação Comunitária, of which it is a partner since 1997 in the
application of the programs Primeiras Letras, for kids between 4 and 6 years of age, and
Crê-Ser, for kids between 7 and 14 years of age. With its office located in a low-income
area, the association seeks to keep kids busy during the period they are not in school.
Today, the association offers activities to around 170 beneficiaries.
24
25
Community Outreach Investment
VOLUNTEER LAWYERS VISIT SOCIAL
WELFARE INSTITUTIONS AND
PROMOTE WORKSHOPS TO GIVE
THEIR LEGAL CONTRIBUTION
Talks
at Lar das Crianças, Saúde Criança São Paulo and GIFE
To talk about his area of knowledge is something natural for a legal professional.
A simple and casual talk may dispel doubts that are essential for a citizen
who has few opportunities or even for a specialist from another area. For this
reason, information about fundamental rights and access to the Judiciary was
the centerpiece of the talk Entenda seus Direitos, given to 25 families at Lar das
Crianças, in the Alto da Boa Vista district, in the southern region of the city of São
Paulo, on August 3, 2013. To allow more persons to participate, other volunteers
entertained the participants’ children during the meeting.
“The legal support given to families was very useful, as they, with their suffered life
stories, were able to envisage hope in difficult situations,” says Eve Pekelman, in
charge of Institutional Development at CIP (the São Paulo Jewish Congregation),
which manages Lar das Crianças. Since 1937, the entity provides educational
activities, meals and medical care to children; it currently attends to around 400
children every day.
In October 2013, PNA, as part of its pro bono legal work (see page 15), held seven
talks at the main office of Associação Saúde Criança São Paulo, in the Santa Cecília
district, in the central area of the city of São Paulo. Because it assists the families of
sick children, this NGO usually sponsors debates on citizenship. Between 15 and
20 mothers and fathers took part in each one-hour round of conversation with
specialists of the firm.
Still in 2013, PNA accepted the invitation of the Group of Foundations, Institutes
and Companies – GIFE (of which PNA is the first law firm member) to give a
talk to representatives of the largest community outreach investors in Brazil.
The agenda addressed subjects such as the National Oncological Care Support
Program - Pronon and the National Program for Support to Health Care for the
Disabled - Pronas/PCD and federal tax incentive mechanisms created in 2012.
Simulation
by Ação Comunitária of the selection process for youngsters
An interview may be a decisive factor when it comes to finding a job. The more so if the
candidate is just beginning his professional life. To assist youngsters in improving their
performance at job interviews, Ação Comunitária created a Selection Process Simulation
within its Job Preparation Program. PNA, an important historic investor in this NGO,
continues to mobilize its members to participate in this task.
On November 23, 2012, 10 PNA volunteers from its São Paulo office conducted an
interview simulation for 20 youngsters assisted by the Vila Arco-Íris Homeowners
Association - Amai, which operates in the Jardim Lucélia neighborhood, Grajaú district,
in the southern region of the city of São Paulo, State of São Paulo, and is a partner
of Ação Comunitária in the application of the program. This was the third time the
initiative took place at the firm’s office.
At the time, the team applied knowledge tests to candidates and talked with them and
with Amai educators about the major issues involved in looking for a first job. Showing a
clear interest in learning and presenting an objective and organized résumé were among
the tips given to youngsters.
26
27
Community Outreach Investment
CASH
ACCOUNT
Direct investments
In the 2012-2013 period, PNA invested around R$ 2.08 million
in cash (see investment statements on page 32) to support
different social welfare projects. Most of the funds went to
initiatives in education and the environment, as illustrated below.
a playful and
fraternal Christmas
2012
R$ 1,056,210.00
2013
R$ 1,029,708.00
TOTAL R$ 2,085,918.00
with children at Mocaph
A morning full of playing, workshops, games, snacks,
cake and presents given by a volunteer donning a
Santa Claus costume marked the traditional Christmas
Party at the Community Movement for Human
Promotion and Welfare - Mocaph, offered every
year by PNA and held on December 15, 2012 by 50
volunteers of the firm and their families.
PROJETO POMAR URBANO
Greenbelt stretching 2 km along the Pinheiros river banks
Children between 4 and 12 years of age who are
offered regular education or education outside
school hours, in Itapecerica da Serra, in the Greater
São Paulo – a region with very few options in terms
of education and leisure –, took part in recreation
activities coordinated by monitors from the firm and
were given dolls, cars and construction toys.
ASSOCIAÇÃO PARCEIROS
DA EDUCAÇÃO - RIO DE JANEIRO
720
706
ASSOCIAÇÃO ALFABETIZAÇÃO
SOLIDÁRIA (ALFASOL)
355
267
students in 2012
students in 2013
took part in adult literacy programs in Manari (PE).
PN has invested in Alfasol for a decade.
had access, at E.E. Prof. Ernesto Faria, to the
Computer Lab and Reading Room equipped by
PNA, and received support classes to prepare for
university admission tests and for the National
Secondary School Exam (ENEM).
Pink October
The firm’s office building in São Paulo was
lighted during Pink October in 2013, in
adhesion to the worldwide movement on
the importance of prevention and early
detection of breast cancer to increase the
chances of cure.
youngsters and adults in 2012
individuals in 2013
. engagement of the São Paulo state public authorities
. efficient intervention proposals
. cleanup method tests
ASSOCIAÇÃO ÁGUAS
CLARAS DO RIO PINHEIROS
. Public Attorney’s Office
. Sabesp
. discussions
. public disclosures
. Advocacy
. revitalization strategies
.
. São Paulo State Energy Office
technical project for future cleanup of
the Guarapiranga canal
28
Community Outreach Investment
Investments
under incentive
programs
CONTRIBUTION
UNDER TAX
INCENTIVE LAWS
In the 2012-2013 period, PNA channeled around R$ 4.82
million into projects under tax incentive laws (see investment
statements on page 32). Most of these funds went into social
and cultural initiatives supported by the Municipal Children and
Adolescent Rights Fund - Fumcad, the Sports Incentive Law, and
the Rouanet Law. Some of this result is shown below.
AÇÃO
COMUNITÁRIA
PNA is one of the founding members and
its largest corporate sponsor.
With the Academia de Jovens Líderes
project supported via Fumcad in 2013,
2012
R$ 2,035,000.00
2013
R$ 2,790,000.00
TOTAL R$ 4,825,000.00
4 thousand children and adolescents
linked to 19 organizations,
96 social educators,
44 community leaders
and managers received training on the formation of new
young leaders who could transform their lives and community,
targeted at 25 partners of this NGO located on the outskirts of
the southern region in São Paulo (SP).
TUCCA
Associação para Crianças
e Adolescentes com Câncer
PNA bolstered the work of such NGO, via
Rouanet Law, in organizing the Tucca series of
international concerts. Further, the works with
the pediatric oncology area at Hospital Santa
Marcelina (Itaquera district, São Paulo) resulted
in the following during this two-year period:
1,540 children and adolescents received assistance;
543 of them were new cases;
12,700 appointments were held;
17,400 chemo sessions were offered.
BANDEIRANTES
RUGBY CLUB
(São Paulo Saracens Bandeirantes)
Values such as discipline, hierarchy, respect, healthful
sports practice and citizenship are taught to low-income children through rugby. PNA’s legal and financial
support (under the Sports Law) in 2013 has resulted in:
200 athletes being formed in several categories;
300 children attending the São Paulo Festival of
Children in Rugby;
1,500 students from public schools enjoying
rugby sports clinics.
Social and
Environmental
Responsibility
30
31
Social and Environmental Responsibility
Resources guaranteed
for future generations
PNA was the first law firm in Brazil to offset its greenhouse gas emissions in 2007. In 2013
PNA started developing an internal emission management system expected to be in
operation by the end of 2014. With this system, PNA will make its own inventory, measure
its monthly emissions, and track its total annual emissions by means of a practical and fast
procedure, while establishing reduction targets.
Corporate university
Planting 27.7 thousand seedlings over a reforestation area in Alto Vale do Itajaí, State of Santa
Catarina, offset the emission of greenhouse gases by PNA offices between 2011 and 2013.
an impulse towards diversity
To strengthen its human resources area, at the end of 2013 PNA had 13 in-house committees,
which resolved on institutional matters, recruiting, professional development, diversity and
gender, among other themes. One of the main results of this care was the Pinheiro Neto
Professional Development School, which was shaped in January 2012. The model, devised by
the Professional Development Committee in partnership with Saint Paul Escola de Negócios,
offers free classes at the São Paulo office with professors from the Getulio Vargas Foundation FGV, Dom Cabral Foundation and Insper. Each year, 428 professionals were trained in business,
legal subjects and interpersonal relationships. All of them were given a certificate.
It is also important to mention the Diversity Committee’s activities, aimed at making the
firm more inclusive and egalitarian. Communication actions (website, bulletin, photography
contest and secret consultation, which had the adhesion of 49.5% of PNA members) guided
the enhancement of PNA’s diversity policy. The Women Committee offered coaching to
women partners and senior associates, a talk about career for women lawyers of PNA and
outside the firm, and legal assistance in the organization of Women Professional Network SP.
The mentoring program was elected the best in Latin America at the Americas Women In
Business Law Awards 2013, an award given by the Euromoney Legal Media Group.
The firm continues to encourage sports and health care, in addition to supporting postgraduation, MBAs and master programs in Brazil (an average of 50 lawyers per year) and in
other countries (an average of 10 lawyers per year).
O time em números
At the end of 2013, PNA
had 757 members, being:
PNA WAS GIVEN THE SÃO PAULO STATE
GOVERNMENT DIVERSITY SEAL,
AWARDED TO ORGANIZATIONS THAT
PROMOTE AN INCLUSIVE LABOR MARKET
248 lawyers;
78 partners;
18 young apprentices.
In February 2013, the São Paulo office pursued its LEED Certification process as an
important step toward implementing the best international practices in the use of natural
resources, to achieve not only cost savings, but also site sustainability.
The São Paulo office has saved 250 m3 of water per month by installing water-saving faucets
and redesigning routine services such as washing of garages and façades.
Besides, the São Paulo office attained a 20% energy saving target by installing electrical
equipment that turns off automatically and by transferring the Data Processing Center
(DPC) to a Data Center in a neighbor municipality.
PNA reduced its prints by 8.25% from 2012 to 2013 (from 922 thousand to 846 thousand
prints per month), despite an ever increasing business volume, by encouraging use and
sharing of scanned documents. Paper has been recycled in the three PNA offices. At the
same time, the São Paulo office has been recycling glass and plastic.
33
Investment
Statements
CASH INVESTMENTS
2012
CASH INVESTMENTS
AMOUNT (R$)
AMOUNT (R$)
Associação à Criança, ao Adolescente e Jovem do Icaraí – Volunteer food action
2,237
Ação Comunitária – Crê-Ser, Primeiras Letras e Família Programs: Participação Cidadã
94,824
Ação Comunitária – 8º Torneio de Golfe da Ação Comunitária Bradesco Private Bank
3,000
Associação Águas Claras do Rio Pinheiros – Upkeep
127,200
Associação Alfabetização Solidária – Projeto Alfabetização Inicial
100,000
Associação Parceiros da Educação - Rio de Janeiro – Upkeep and project
at Escola Estadual Prof. Ernesto Faria
208,678
Ação Comunitária – Crê-Ser, Primeiras Letras e Cultura e Lazer Programs
89,472
Bravo Consultoria – Planting of seedlings to neutralize greenhouse gas emissions
90,000
Associação Águas Claras do Rio Pinheiros – Upkeep
105,200
10,330
Associação Alfabetização Solidária – Projeto Alfabetização Inicial
90,000
Campanha McDia Feliz – Purchase of sandwich coupons to help stores raise funds
to fight cancer
Associação Parceiros da Educação - Rio de Janeiro – Upkeep and project at Escola Estadual Prof.
Ernesto Faria
Casa de Apoio da Pastoral da Saúde da Granja Viana – Basic Protection Programs
60,000
243,274
60,000
Bravo Consultoria – Planting of seedlings to neutralize greenhouse gas emissions
90,000
Centro Acadêmico XI Agosto of the São Paulo University School of Law – XI de Agosto Legal
Department – Upkeep
Campanha McDia Feliz – Purchase of sandwich coupons to help stores raise
funds to fight cancer
Centro Acadêmico 22 de Agosto of the São Paulo Catholic University – Upkeep
25,000
10,250
Casa de Apoio da Pastoral da Saúde da Granja Viana – Basic Protection Programs
60,000
Group of Institutions, Foundations and Companies – Annual membership fees
8,954
Centro Acadêmico XI Agosto of the São Paulo University School of Law – XI de Agosto Legal
Department – Upkeep
60,000
Instituto Pro Bono – Upkeep
61,200
Group of Institutions, Foundations and Companies – Annual membership fees
8,358
Liga Solidária – Donation of kitchen items
Instituto Pro Bono – Upkeep
61,200
Mocaph – Payment of DARF
41,008
Liga Solidária – Espetáculo Bibi – Histórias e Canções
5,000
Mocaph – Chocolates and gifts for Easter, Children’s Day and Christmas
7,332
Mocaph – Payment of DARF
42,202
Projeto Pomar Urbano – Upkeep of lawns on the banks of the Pinheiros River
76,324
Mocaph – Chocolates and gifts for Easter, Children’s Day and Christmas
13,172
Sociedade Cristã Maria e Jesus - Nosso Lar – Projeto de Estimulação Precoce
35,200
Projeto Pomar Urbano – Upkeep of lawns on the banks of the Pinheiros River
72,419
7,500
Projeto Pomar Urbano – Eucalyptus fencing in the area maintained by the firm
60,340
Unesco – Acquisition of notebook cases handed out at the 19th National Meeting of the
Associated School Program
Sociedade Cristã Maria e Jesus - Nosso Lar – Projeto de Estimulação Precoce
35,100
United Way Brasil – Upkeep
10,222
United Way Brasil – Upkeep
10,222
Total
INVESTMENTS UNDER TAX LAW INCENTIVES
1,056,210
AMOUNT (R$)
Congregação Israelita Paulista - Lar das Crianças – Donation of kitchen items and clothes
Total
200
500
1,029,708
INVESTMENT UNDER TAX LAW INCENTIVES
AMOUNT (R$)
Ação Comunitária – Projeto Conexão Jovem (Fumcad)
235,000
Ação Comunitária – Projeto Som, Ritmo e Movimento (Rouanet Law)
780,000
Ação Comunitária – Projeto Academia de Jovens Líderes (Fumcad)
210,000
Associação Amigos do Projeto Guri – Projeto Educação Musical e Desenvolvimento Humano
(Rouanet Law)
200,000
Ação Comunitária – Projeto Som, Ritmo e Movimento (Rouanet Law)
720,000
Bandeirantes Rugby Club – Projeto Bandeirantes Rugby Club (Sports Law)
465,000
Associação Amigos do Projeto Guri – Projeto Educação Musical e Desenvolvimento Humano
(Rouanet Law)
180,000
Congregação Israelita Paulista - Lar das Crianças – Projeto Crescer para a Vida (Fumcad)
89,000
Instituto Verdescola – Projeto VerdeFestival (Rouanet Law)
100,000
Congregação Israelita Paulista - Lar das Crianças – Projeto Crescer para a Vida (Fumcad)
80,000
Liga Solidária – Projeto Refazendo Vínculos (Fumcad)
85,000
Liga Solidária – Projeto Nutrir e Acolher (Fumcad)
75,000
Moradia Associação Civil - Casas Taiguara – Projeto Casa Taiguara de Cultura Digital (Fumcad)
56,000
Moradia Associação Civil - Casas Taiguara – Projeto Casa Taiguara de Cultura Digital (Fumcad)
50,000
Tucca - Associação para Crianças e Adolescentes com Câncer – Projeto Série Tucca de Concertos
Internacionais (Rouanet Law)
780,000
720,000
Tucca - Associação para Crianças e Adolescentes com Câncer – Projeto Série Tucca de Concertos
Internacionais (Rouanet Law)
Total
2,035,000
GRAND TOTAL IN 2012
3,091,210
Total
2,790,000
GRAND TOTAL IN 2013
3,819,708
2013
34
Credits
Concept and coordination
Pinheiro Neto Advogados Social Responsibility Committee
Sérgio Pinheiro Marçal – litigation partner
José Carlos Junqueira S. Meirelles – corporate partner
Marcelo Roncaglia – tax partner
Rodrigo Persone P. Camargo – litigation partner
Support
Maria do Rosário Perez Vilas – Social Responsibility Committee assistant
Odair Marangoni – controller
Social Responsibility Advisory Board
Augusto Guizelini Ferreira da Silva – corporate trainee
Bianca Municelli Espindola – Training Committee member
Camila Martino Parise – litigation associate
Carla Cavalheiro – litigation associate
Lisa Shayo Worcman – tax associate
Maria Christina M. Gueorguiev – environmental litigation associate
Maria do Rosário Perez Vilas – Social Responsibility Committee assistant
Mariana Gracioso Barbosa – environmental litigation associate
Marília Maia Beserra Crivelaro – environmental litigation associate
Martina Zajakoff – corporate associate
Odair Marangoni – controller
Renata Ginatário – member of the translations department
Ricardo Dalmaso Marques – litigation associate
Rodrigo Scatambulo de Lima – Institutional Affairs Committee member
Acknowledgements
Camila Spadoni Mahfuz
Cristhiane Regina Lourenço Maluly
Gabriele Costa B. Garcia
Nady Dequech
Marli G. Simionato Borges
Research, drafting, editing and editorial production
P&B Comunicação
Graphic design, image treatment and layout
Oz Estratégia+Design
Photographs
Amani Institute Files
Ary Diesendruck
Augusto Jr.
Gabriela D’Andrea (photographer of the 2012 Christmas party at Mocaph)
Gabriele Costa B. Garcia
Marina Cavalheiro (photographer of the 2013 volunteer action at Acaji)
Shutterstock
Wilf Whitty
The pulp used in the manufacture of the paper stock in this publication comes from certified forest areas and other
renewable sources, in compliance with strict social, environmental and economic stewardship criteria.
The 2012-2013 Outreach Report was composed with Cronos MM and Kings Caslon typefaces, and printed on Alta Alvura
120 g/m2 (book block) and Markatto Concetto Bianco 320 g/m2 (cover) paper stock, by Tom Artes Gráficas, in September 2014.
“It is everyone’s
obligation to contribute
to the development, or
improvement, of the
group we belong to.”
J. M. Pinheiro Neto