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ExaME.com - Huson International Media
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INVESTIMENTOS PESSOAIS 2009 sZXgX
IS O RETRATO ATUAL
DA BOLSA DE VALORES BRASILEIRA,
uma instituição que, apenas cinco anos
atrás, beirava a irrelevância:
• Nos primeiros sete meses de 2009 não
houve bolsa no mundo que valorizasse
mais do que a BM&FBovespa. Em dólar, seus investidores ganharam 87% no
período. A segunda bolsa com maior
valorização foi a de Xangai, na pujante
China, com 79% de ganhos em dólar.
• A bolsa brasileira é hoje a quarta maiora
do mundo em valor de mercado. E a 12
quando se soma o valor das ações das
432 companhias negociadas. Juntas, elas
valem hoje 1 trilhão de dólares.
• De janeiro a agosto, os investidores
estrangeiros têm um saldo positivo de
quase 14 bilhões de reais na
BM&FBovespa. Apenas em maio, mês
que registrou o recorde histórico de
aportes internacionais, foram investidos 6 bilhões de reais.
• Desde 2004, o valor total das compa-
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• A bolsa brasileira abrigou em 2009 a
segunda maior abertura de capital do
mundo, a da processadora de operação
com cartões Visanet. Em julho, o banco
espanhol Santander anunciou que fará
aqui uma oferta de ações de sua operação local que poderá chegar a 7 bilhões
de reais — é a primeira vez que uma
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2) IVC average Jan-Oct/2009.
3) Executive Reading Habits at the 500 biggest companies in Brazil. Marplan/2007. Nine Markets. 40-year campaign with readers / 2007
4) Troiano Consultoria and Meio & Mensagem. The Most Admired Vehicle
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E x a me . c o m
Online reference on business, economics and finance.
Continuously updated, it gathers scoops, news and
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There are more than ten blogs, diverse videos in EXAME TV, a
newsletter, Investor Center, Best and Biggest Online, EXAME Mobile,
RSS – everything to bring safest and most important information
from the business world to the Internaut.
Page views:
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Source: 1 ) Google Analytics Sept-Dec/2009.
2) Survey with Exame.com Internauts Aug/2008
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The best environment on the Internet to expose your
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