Company specialized in the Business tools and

Company specialized in the Business tools and Innovation of the
Luxury and Premium
Present in Brazil and Latin America
MCF Consultoria & Conhecimento provides services focused on strategies development for
companies in various areas of expertise, based on guidance, training, coaching and strategic
positioning, specializing attributes in intangible management , and characteristics of business.
MISSION
To educate, adapt and apply the attributes, features and assumptions of Premium and Luxury
segments business in company’s management and training of various business activities.
VALUES
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Permanent updates
Commitment
Creativity
Emotion
Flexibility
Innovation
Obsession for details
Respect for human relations
HISTORY
MCF Consultoria & Conhecimento was founded in 2001 by Carlos Ferreirinha and Daniele
Costa. Carlos Ferreirinha, President & CEO, is a Business Administration graduate, operates
since 1987 in the areas of management, operations, business development, marketing, sales
and communication. In Brazil, he was executive of companies like EDS (Electronic Data
Systems) and Louis Vuitton, for which he also served as executive in 10 Latin American markets.
Carlos Ferreirinha is also a columnist of the magazines Bora (Chile), Summus (Colombia),
Expressions, Empório Amazonia and Making of. In the daily newspaper Gazeta Mercantil, he
has been signing the Luxury Market column in the Plano Pessoal section for the last 3 years.
Consultant and columnist of the magazine Wish Report and specialized newspaper WF +
Varejo.
Respected and admired in this segment, he is a reference on the subject in Latin America.
Lecturer and articulator of strategic thoughts and actions in several markets.
In 8 years of operation, MCF Consultoria & Conhecimento is a pioneer in this activity of
consulting in Latin America, maintaining the leading position and opinion maker. Frequently
cited by national and international press, and in Brazil perceived as a company focused on
innovation. The company maintains an annual growth rate of above 40%.
With a dedicated and specialized staff, the company has 3 key areas of business under the
management of professionals with extensive experience of the market, the MCF Consultoria &
Conhecimento has been responsible for the professional approach of the management of
Luxury in Brazil.
Main Events / Acconplishments
- Creation of the Luxury Business Course – 20 editions held in São Paulo, Paraná, Rio de Janeiro,
Santa Catarina, Rio Grande do Sul, Minas Gerais e Espírito Santo. An international edition in
Uruguay;
- Launched the first Conferences and Lectures about the Luxury Management and Business;
- The main columnist, lecturer, consultant about the Luxury management in Latin America;
- Pioneer company in integrated Luxury management consulting of Latin America;
- Launched & created, in partnership with FAAP (private University), the 1st MBA in Luxury
Management of the Americas. Sixth year of project;
- Created and implemented the SCMC Project – Santa Catarina Moda Contemporânea.
Perceived by Fundação Dom Cabral as one of the most innovative management projects in
Latin America;
- Author of the 1st International Seminar The Luxury Business, with two editions held in Chile, with
Bora Magazine partnership;
- Created the Chile Luxury Committee;
- The 1st, 2nd and 3rd editions of the research The Luxury Market in Brazil;
- ATUALUXO 2008 – The 1st International Luxury Business Conference in Latin America;
- ABRAEL – Brazilian Luxury companies Association;
SERVICES
MCF Consultoria & Conhecimento has skills and expertise which have been provided to small,
medium and large companies, all focused on the expertise of the management tools of the
intangible.
Business
- Corporate Strategies
- Strategic Planning
- Coordination in-loco for clients
- Development, Implementation, Monitoring
- Products and Services
- Marketing & Communication
-Events - Concept - Communication
- Sales environment Analysis
- Market Potential
- Analysis
- Definition of opportunities
- Branding
- Brand analysis and management
- Positioning and repositioning
- Institutional Planning
Academy of Knowledge
- Training
- Managerial, sales, leadership, attitude, behavior, speech
- Content
- Coaching & Counseling
- Consulting
- The Luxury Business Course
- Courses In-Company
- Development of Leadership
- Lectures
- Seminars
- Conferences
- Behavior
- Motivational
- Sales
- Workshops
- Managerial
Institutional
- Information / content research
- Research The Luxury Market in Brazil
- ATUALUXO - International Conference
- Reports marketing
- Articles
- Organization and Coordination of Conventions
Current Clients
Airline
- TAM
Credit Card
- Mastercard Black
Education
- FAAP
Fashion
- Dudalina(Member of the administrative
council)
- Primo Bambino
Home Wear
- Trousseau
Jewelry
- Manoel Bernardes
Medical Institutions
- Adriana Vilarinho
Multibrand
- Avec Nuance
- Ammirati – Ribeirão Preto
- Meu Desejo – Campinas
Perfums and Fragrances
- Natura
Wellness
SPA Kyron
Writing tools
- Graf Von Faber-Castell
Former clients
- Absolut
- ALSHOP
- Amaro Participações
- Amcham
- Ateliê Oral
- Baccarat
- Banco do Brasil (BB Estilo)
- BrasilPrev
- Burberry
- CVC / Set travel
- Construtora Souza Lima
- Copacabana Palace
- Diageo
- Diesel
- Dominici/ La Lampe
- Dropz
- Editora Abril
- Eisenbahn
- Fashion Rio
- FGV São Paulo
- Get Fresh
- Glamour.com.br
- Grafjet
- Grifes & Design
- Grupo Positivo
- Grupo Federico
- Guga Kuerten
- Hotel Renaissance
- IBGM
- La Bella Mel
- Luxaflex
- LVMH Bebidas
- Mastercard Black
- Montadoras
(Audi, Ford, GM, Mercedes, Mitsubishi VW)
- NK Store
- Núcleos de Decoração
(BA, CE, PE, MG, ES)
- Omint
- Óticas Carol
- Passion
- Piks
- Puma Black Station
- RJZ / Cyrela
- Saccaro
- Shopping Cidade Jardim
- Shopping Iguatemi
- Stella McCartney
- Swarovski
- Tânia Bulhões Perfumes
- Telefônica
- Tischiman Speyer
- Vivara