NOUVEAU RICHE CHANGE OF HABIT HOLLYWOOD NO HUDSON

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europeus. Num raio de 15 minutos estão
alguns dos melhores restaurantes da cidade
(Union Square Cafe, Gramercy Tavern, Gotham), uma superlivraria (Barnes & Noble),
algumas das lojas mais caras e algumas das
melhores barganhas (a DSW e Filene’s).
Depois das compras vale conferir o Coffee
Shop, ponto de encontro de modelos, fotógrafos, empadinha e feijoada.
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NOUVEAU RICHE
Em 1993, quando fui ao Harlem fazer uma
reportagem para a TV Cultura sobre a renascença do bairro, era possível comprar uma casa velha por US$ 100 mil, gastar US$ 200 mil
na reforma e vender por US$ 600 mil. Hoje
um apartamento em várias partes do Harlem
custa mais de US$ 1 milhão. A vizinhança não
sabe se briga ou festeja a invasão dos ricos
brancos e negros.
MUDANÇA DE HÁBITO
Mas nenhuma outra transformação foi mais
radical do que Times Square, o maior supermercado de crimes, drogas e prostituição na
cidade na década de 60. Hoje é difícil caminhar pelas ruas nas tardes de matinês e
depois do teatro, às 11 da noite, há crianças e
adolescentes por toda a área.
HOLLYWOOD NO HUDSON
Os corretores, para efeito de marketing,
deram nomes novos às velhas vizinhanças e hoje temos Alphabet City, Flatiron
District, Meatpacking, Garment District,
Murray Hill, NoHo, SoHo, Nolita, Tribeca
e outros no Harlem. E ainda não saímos
de Manhattan, mas, no filme New York, I
love You, o ce nário da maioria das
histórias é o Brooklyn, um bairro que
recupera sua fama.
BLACK YELLOW MAGENTA CYAN
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Now you can get the city’s freshest vegetables, dairies, flowers,
meat and fish in any of the European-looking open markets. Just fifteen minutes away, some of the best restaurants in town (Union
Square Cafe, Gramercy Tavern, Gotham), a super-bookstore
(Barnes & Noble), some of the priciest stores and some of the best bargains (DSW and Filene’s).
After shopping your fill, check out the Coffee Shop, a meeting
point of models and photographers.
NOUVEAU RICHE
In 1993, when I went to Harlem to shoot a story for TV Cultura
on the district’s rebirth, you could buy an old house for $100
thousand, spend another $200 thousand on renovations and sell
it for US$ 600 thousand.
Now an apartment in many of the Harlem’s various areas goes
for over $ 1 million. The neighborhood doesn’t know whether to fight
or celebrate the invasion of wealthy people of all skin colors.
CHANGE OF HABIT
Times Square changed most of all. A shopping mall of crime,
drugs and prostitution of the 1960s, now it’s difficult to make
your way through the crowds on matinee afternoons and after
theater, at 11 PM, children and teens are everywhere.
HOLLYWOOD NO HUDSON
For marketing purposes, real state agents have renamed old areas,
and now we have Alphabet City, Flatiron District, Meatpacking,
Garment District, Murray Hill, NoHo, SoHo, Nolita, Tribeca and
others in Harlem. And we still haven’t set foot out of Manhattan,
but in New York, I love You, the setting for most stories is Brooklyn,
a district that now regains its fame.
SUBTITLES
In the ‘90s, immigrants saved Queens and pulled Nova York out of
economic crisis. Now, ethnicities change every five blocks. Here,
Greeks; there. Brazilians. Cross the street and smell Indians and
Pakistanis cooking curry.
When the Dutch founded it in the 17th Century, one of
them wrote of the cosmopolitan nature of a city where he
identified 18 different languages. Now, more than 180 are
spoken in Queens schools alone.
10.06.2008 09:20