Institutional Members List - The Business Association of Latin

Transcrição

Institutional Members List
INSTITUTIONAL MEMBERS LIST
ANPAD
Arthur Lok Jack Graduate School of Business UWI
CLADEA
COPPEAD/UFRJ
EFMD
ESADE
ESPÒL-ESPAE
FGV -Fundação Getulio Vargas (São Paulo)
Florida International University
IDE Business School
INCAE
Instituto Tecnológico de Monterrey - EGADE Konrad Lorenz Foundación Universataria
Northeastern University
Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio)
Seattle University
Universidad de Chile
Universidad de los Andes
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Universidad ESAN
Universidad ORT Uruguay
University of Alaska
University of San Diego
University of Texas at San Antonio, College of Business
Universidad de Puerto Rico
BALAS Annual Conference 2012: The Business Association of Latin American Studies
Track Chairs List
CHAIRS
TRACKS 2012
Esteban R. Brenes, INCAE
2012 Theme Track: Strategies for Global Competitiveness
Rodrigo Bandeira-de-Mello, FGV
2012 Theme Track: Impact of Public Policy on the International Expansion of Latin American Firms
Fernando Robles, George Washington University
2012 Theme Track: Managing in a Polarized Regional World
Stephen Salter, University of Texas at El Paso
Accounting, Taxation, and Management Information and Control Systems
Jose Mauro Hernandez, Centro Unversitario da FEI
Consumer Behavior Rafael Schiozer, FGV
Corporate Finance Chris Robertson, Northeastern University
Culture, Social, and Ethical Issues Robert Grosse, George Mason University
Economic Environment and Regional Integration John Sargent, University of Texas Pan-American Entrepreneurship Urbi Garay, IESA
Financial Markets, Investment and Risk
Carlos Alsua, University of Alaska
Human Resource Management
Carlos Ferran, Governors State University
Information Technology Management
Renato Cotta de Mello, COPPEAD
Management Education and Teaching Cases Sergio Olivarietta, Universidad de Chile
Marketing Management Henrique Correa, Rollins College
Supply-Chain and Operations Management
Wilson Toshiro Nakamura, Mackenzie Presbyterian University
Doctoral Consortium
Latin American Firms Competing in the Global Economy
Reviewers List
LAST NAME
FIRST NAMES
INSTITUTIONAL AFFILIATION
Abebe
Michael The University of Texas-Pan American
Agudelo
Diego Alonso
EAFIT University
Akhter
Syed H.
Marquette University
Alaniz-Bouqayes
Nora Universtiy of Texas at El Paso
Alberton
Anete
PMA - UNIVALI - Universidade de Itajaí
Almeida
Vinicio Souza
UFRN/PPGA
Alsua
Carlos
University of Alaska Anchorage
Amaral
Derly Jardim
Universidade Presbiteriana Mackenzie
Andrade
Josmar Escola de Artes, Ciências e Humanidades da Universidade de São Paulo (EACH/USP)
Aqueveque
Claudio UAI
Avrichir
Ilan ESPM
Bacha
Maria de Lourdes
Universidade Presbiteriana Mackenzie
Bandeira-de-Mello
Rodrigo FGV-SP
Baptista
José Abel de Andrade
Faculdade de Tecnologia da Zona Leste
Barros
Denise Franca
Fundação Getulio Vargas / EBAPE-Rio de Janeiro
Barros
Lucas Ayres Barreira de Campos
FEA/USP/Departamento de Contabilidade e Atuária
Berggrun
Luis Universidad Icesi
Bianchi
Constanza Carolina
Universidad adolfo Ibanez
Biggemann
Sergio University of Otago - New Zealand
Black
Ervin Brigham Young University
Blevins
Dane University of Texas at Dallas
Born
Ani Mari Hartz
ESPM Sul
Botelho
Delane EAESP-FGV
Braga Alves
Marcus V. College of Business Administration/Marquette University/Department of Finance
Bragança
Eliane
UFMG / CEPEAD
Brasil
Marcus Vinicius de Oliveira
UNIFOR - Universidade de Fortaleza
Brei
Vinicius Andrade
Socioeconomic Center/Universidade Federal de Santa Catarina/Management Science Dept.
Bressan
Flavio PUC-Campinas - Centro de Economia e Administração
Brito
Eliane Zamith
FGV-EAESP
Brito
Luiz Artur Ledur
FGV - EAESP
Brockmann
Erich University of New Orleans
Bueno
Rodrigo De Losso da Silveira
Camacho
Arnoldo R.
INCAE Business School / Finance
Carvalhal
Andre
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Carvalho
Andre
POI - EAESP/FGV
Castro Junior
Francisco Henrique Figueiredo de
Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo (FEA/USP)
Cauchick
Paulo Universidade Federal de Santa Catarina
Cerchiaro
Isabel Balloussier
Universidade Federal Fluminense - Departamento de Administração, Ciências Contábeis e Turismo
Chung
Dalsang Governors State University
Ciravegna
Luciano Royal Holloway, University of London;; INCAE Business School
Reviewers List
LAST NAME
FIRST NAMES
Cobas-Flores
Elisa
EGADE Business School/Tecnológico de Monterrey
Correa
Carlos
FIA
Costa
Bento Alves
Faculdades Alfa - Goiânia
Cravens
Karen The University of Tulsa
Csillag
Joao Mario POI - EAESP/FGV
da Rocha
Angela
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de Mello
Renato Coppead Business School
de Oliveira
Paulo Cristiano
Universidade São Judas Tadeu
Deboçã
Leonardo Pinheiro
Universidade Federal de Viçosa - Campus de Rio Paranaíba
Di Miceli da Silveira
Alexandre
University of Sao Paulo
DiSerio
Luiz POI - EAESP/FGV
Duarte
Alexandre
Faculdades COC
Duarte
Andre
Insper
Eid Junior
William Getulio Vargas Foundation
Espartel
Lelis Balestrin
PUCRS
Fajardo
José Getulio Vargas Foundation, EBAPE
Farías
Pablo Universidad de Chile
Feitosa
Wilian Ramalho
EAESP FGV
Felzensztein
Christian
School of Business, Universidad Adolfo Ibañez
Ferreira
Jorge Brantes
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Figueiredo
Julio POI - EAESP/FGV
Forti
Cristiano Augusto
Federal University of Uberlandia - Fagen
Geargeoura
Lucien Jacques
FAGEN / Universidade Federal de Uberlândia
Gesualdi junior
Luiz Carlos
IBMEC_RJ
Gianesi
Irineu Insper
Goldszmidt
Rafael Guilherme Burstein
FGV-EBAPE
Goncalves
Marilson Alves
USP
Gonzalez
Maximiliano UNIANDES
González
Norton University of Fortaleza
Gotti
Giorgio University of Texas at El Paso - Accounting Dept.
Graeml
Alexandre Reis
Universidade Positivo
Green
David Grosse
Robert George Mason University
Heavilin
Jason E.
UTEP
Henrique
Marcelo Rabelo
UNIVERSITY UNIP, UNINOVE E UNICASTELO
Hernandez
Jose Mauro C.
Centro Universitario da FEI
Hightower
Roscoe Florida Agricultural and Mechanical University/School of Business and Industry
Hill
Aaron
University of Nevada
Ibarra
Aejandro
EGADE Business School
Jayo
Martin Universidade de São Paulo
Jimenez
Fernando College of Business UTEP
Jones
Victoria SU
Jordão
Ricardo Vinicius Dias
Federal Institute of Education, Science and Technology Southeastern Minas Gerais - Department of Management Sciences
Juvenal
Denise Silva Ferreira
Pref. da Cidade do Rio de Janeiro
Kato
Heitor Takashi
PUCPR
Reviewers List
LAST NAME
FIRST NAMES
Kayo
Eduardo Kazuo
Universidade de Sao Paulo
Ketelhöhn
Niels INCAE Business School
Kokina
Julia The University of Texas at El Paso
Kovacs
Michelle Helena
UFPE / PROPAD / DHT / MKP
Krauter
Elizabeth
University of São Paulo
Leal
Ricardo P. C. COPPEAD
Leone
Rodrigo Universidade Potiguar - RN / Mestrado em Administração
Linthicum
Cheryl
University of Texas San Antonio
Lopez
Dennis M.
University of Texas at San Antonio
Lucinda
Claudio Ribeiro
University of Sao Paulo - Faculty of Economics, Business and Accounting at Ribeirao Preto - Department of Economics
Machado
Marcilio Rodrigues
Fucape Business School
Maia
Fabiana Britto de Azevedo
Universidade Federal de Sergipe/ Tourism department
Maquieira
Carlos Patricio
Universidad Santo Tomás
Marcon
Rosilene Universidade do Vale do Itajai - UNIVALI
Martins
Roberto Universidade Federal de Sao Carlos
Mazzon
Jose Afonso
FEA - USP
Mendes-da-Silva
Wesley Fundação Getulio Vargas/Escola de Administração de Empresas
Mendoza
Miguel Universidad de Chile
Minardi
Andrea Maria Accioly Fonseca
Insper Instituto de Ensino e Pesquisa
Mingo
Santiago Universidad Adolfo Ibanez
Morandin
Gabriele Alma Graduate School / University of Bologna
Mota
Márcio de Oliveira
Universidade de Fortaleza (UNIFOR)
Moura
Luiz Rodrigo Cunha
Centro Universitário UNA
Nelson
Roy Thunderbird
Nogueira
Cláudio André Gondim
Universidade de Fortaleza (UNIFOR)
Olavarrieta
Sergio School of Business and Economics University of Chile
Olien
Jessie U North Caroline Charlotte
Oliva
Ismael Universidad de Chile
Oliveira
Caio Cesar Giannini
PUC Minas
Oliveira
Luciel POI - EAESP/FGV
Oliveira
Oderlene Vieira
UNIVERSITY OF FORTALEZA (UNIFOR)
Oliveira
Raquel de Freitas
Central Bank of Brazil
Pace
Eduardo Sergio
Universidade de São Paulo/Depto de Administração
Paiva
Eduardo Vieira dos Santos FEA-USP - Banco Central do Brasil
Paiva
Ely POI - EAESP/FGV
Pereira
Joao Andre Calvino Marques
Fundacao Getulio Vargas - SP
Pereira
Susana FGV
Perera
Luiz Carlos Jacob
Universidade Presbiteriana Mackenzie/PPGCC
Pignanelli
Alexandre
POI - EAESP/FGV
Pimentel
Thiago Duarte
FEDERAL UNIVERSITY OF JUIZ DE FORA (UFJF)/ TOURISM DEPARTAMENT
Pinto
Antonio Carlos Figueiredo
PUC-Rio/IAG
Pinto Junior
Dario Moreira
Centro Universitário de Barra Mansa - UBM
Pires
Silvio BALAS Annual Conference 2012: The Business Association of Latin American Studies
Reviewers List
LAST NAME
FIRST NAMES
Pisani
Michael J.
Business Administration/Central Michigan University/Management
Poli
Patricia M.
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Pombo
Carlos
UNIANDES
Posthuma
Richard Redd
Tammi The University of Texas Pan American
Ridge
Jason Clemson University
Ritossa
Claudia Monica
Universidade Federal do Parana
Robertson
Christopher
Northeastern University
Robledo-Ardila
Cristina Universidad EAFIT, International Business Department
Rocha
Jorge ITESM
Rocha
Thelma Valéria
ESPM
Rochman
Ricardo Ratner
Getulio Vargas Foundation
Roesch
Sylvia Universidade de Caxias do Sul, RS, Brazil
Rosini
Alessandro Marco
Faculdade Flamingo São Paulo & FEA USP
Rossetto
Carlos Ricardo
Univali
Rossi
Jose Luiz
Insper Institute of Education and Research
Ryngelblum
Arnaldo
Universidade Paulista, Unip
Salim
Ricardo Sanfuentes
Matias University of Chile
Santos
Cristiane Pizzutti
School of Management/Universidade Federal do Rio Grande do Sul
Santos
Rodrigo Universidade Federal de Juiz de Fora
Sanvicente
Antonio Zoratto
Insper Instituto de Ensino e Pesquisa
Sarathy
Ravi Northeastern University
Sargent
John UTPA
Scavarda
Annibal
American University of Sharjah
Schiozer
Rafael Felipe
Fundacao Getulio Vargas / Finance Dept.
Sehnem
Simone Universidade do Vale do Itajaí - UNIVALI
Seifert
Rene Eugenio
Universidade Positivo/Programa de Mestrado e Doutorado em Administração
Serralvo
Francisco Antonio
PUC/SP
Sheng
Hsia Hua
Fundacao Getulio Vargas
Silva
Emanuel Sampaio
Universidade Salgado de Oliveira
Singhvi
Ankita
University of Texas at El Paso
Sinn
Francisca Universidad Adolfo Ibañez
Soares Terra
Paulo Renato
Universidade Federal do Rio Grande do Sul (UFRGS)
Tabak
Benjamin Miranda
Banco Central do Brasil and Universidade Catolica de Brasilia
Takahashi
Adriana Roseli Wunsch
Universidade Federal do Paraná/PPGADM
Tanner
Evan IMF
Tavares
Mauro Calixta
Fundação Pedro Leopoldo - MPA
Teixeira
Elisa Elaine Moreira
Universidade Federal de Minas Gerais
ter Horst
Enrique IESA
Torres
Eduardo Universidad de Chile
Trujillo
María-Andrea CESA
Turrioni
Joao Unifei
Vasconcellos
Marcos POI - EAESP/FGV
Vera-Munoz
Sandra C.
Mendoza College of Business/University of Notre Dame/Accounting
Verschoore
Jorge Renato
Universidade do Vale do Rio dos Sinos
Reviewers List
LAST NAME
FIRST NAMES
Vianna
Nadia Wacila Hanania
Universidade Paulista/ Mestrado em Administração
Vieira
Valter PPA/UEM
Wanke
Peter F.
COPPEAD Graduate Business School
Wilson
Josie University of Alaska Anchorage
Wu
Sibin University of Texas-Pan American
Xavier
Luica USP
Xavier
Wlamir Goncalves
UNISUL
Yang
Ya-wen Wake Forest University
Yoshinaga
Claudia Emiko
Fundação Getulio Vargas - Business School
Logistics and Infrastructure Team
BALAS and PUC-Rio are indebted to the several people that have helped organize this Conference. Among them, we would like to give special thanks to:
LOGISTICS AND INFRASTRUCTURE TEAM
Ailton Campelo
Gil de Góes
Henrique Pacheco
Gilberto Carvalho
Raquel Dias
Suzana Assis
Terezinha Carvalho
Vera Lucia Arêas
Conference Schedule Overview
Tuesday, March 27, 2012 (LocaƟon: PUC-‐Rio) -‐ Doctoral ConsorƟum
TIME/ROOM
I-10
I-14
I-7
Salão AMEX
Presentations of Proposals and Discussion with Advisors
9:00 am to 1:00 pm
1:00 to :2:00 pm
Lunch
2:00 to 3:30 pm
Seminar to Doctoral Students
Wednesday, March 28, 2012 (LocaƟon: PUC-‐Rio)
TIME / ROOM
I-10
I-14
I-7
7:45 to 8:45 am
Registration (ROOM: I-5)
8:45 to 10:15 am
001. Welcome and Opening Plenary (ROOM: Salão da Pastoral)
10:15 to 10:45 am
002. Wednesday morning break (Coffee Break Area)
10:45 am to 12:15 pm
003. Culture, Social & Ethical Issues
004. Supply Chain and Operations I
008. Teaching Cases - International
013. Human Resource Managment - Competencies
009. Entrepreneurship and Internationalization
014. Consumer Behavior
011. Strategies for Global Competitiveness - Considering Franchises
010. Accounting, Taxation & Managment Information and Control Systems
016. Strategies for Global Competitiveness - International Expansion
015. Financial Markets, Investment and Risk I
017. Wednesday afternoon break (Coffee Break Area)
4:45 to 5:15 pm
5:15 to 6:45 pm
006. Strategies for Global Competitiveness - Clusters
012. Wednesday afternoon break (Coffee Break Area)
3:00 to 3:15 pm
3:15 to 4:45 pm
005. Corporate Finance - Corporate Governance, Political Connections
and Risk Management
007. Wednesday lunch (ROOM: Salão da Pastoral)
12:15 to 1:30 pm
1:30 to 3:00 pm
Salão AMEX
Bus departure from Everest Rio Hotel to PUC-Rio
7:15 am
018. Panel - Cultural Change and Strategic Management
019. Panel - Internationalization of Brazilian and Spanish Firms
020. Panel - Energy, Sustainability and Citizenship in Latin America: Strategies for the Future
6:45 to 8:15 pm
Welcome Opening Reception (ROOM: Salão da Pastoral)
7:30 and 8:15 pm
Bus departure from PUC-Rio to Everest Rio Hotel
021. Panel - The resilience of the Brazilian financial system during and after the 2008 crisis
Thursday, March 29, 2012 (LocaƟon: PUC-‐Rio)
TIME / ROOM
I-10
I-14
I-7
8:15 am
8:45 to 10:15 am
022. Plenary - Meet the Editors (ROOM: Salão da Pastoral)
10:15 to 10:45 am
023. Thursday morning break (Coffee Break Area)
10:45 am to 12:15 pm
024. Management Education and Teaching Cases
025. Consumer Behavior - Brands and Ads
- Sustainability
030. Supply Chain and Operations II
034. Human Resource Managment
035. Marketing Managment I
039. Panel - Managing In a Polarized Regional World
040. Panel - The China impact on Latin American business environment: challenges and opportunities
032. Economic Environment and Regional Integration
036. Financial Markets, Investment and Risk III
037. Strategies for Global Competitiveness II
038. Thursday afternoon break (Coffee Break Area)
4:45 to 5:15 pm
5:15 to 6:45 pm
031. Corporate Finance
- Funding and M&A
033. Thursday afternoon break (Coffee Break Area)
3:00 to 3:15 pm
3:15 to 4:45 pm
027. Impact of Public Policy on the International Expansion of Latin American Firms
026. Financial Markets, Investment and Risk II
028. Thursday lunch (ROOM: Salão da Pastoral)
12:15 to 1:30 pm
1:30 to 3:00 pm
Salão AMEX
041. Panel - American Accounting Association
6:45 pm
8:45 pm
Bus departure from Everest Rio Hotel to Gala Event
9:00 pm to 1:00 am
Gala Event (at Rio Scenarium)
10:30, 11:30 pm and 1:00 am
Bus return from Gala Event to Everest Rio Hotel
042. Panel - The Impact of National Industrial Policy on the Competitiveness of Firms
Friday, March 30, 2012 (LocaƟon: PUC-‐Rio)
TIME / ROOM
I-10
I-14
8:45 to 10:15 am
043. Panel - Role of University Degree 044. Papers - Managing in a Polarized Programs and Credentialing Programs Regional World
in Training Investment Professionals
12:15 to 1:45 pm
045. Panel - Digital Medias and the 046. Panel - Strategy and Agribusiness
Web Consumer
048. Human Resource Managment 049. Entrepreneurship in Latin America
- Leadership
052. Teaching Cases
- Market Orientation
053. Consumer Behavior - Luxury and Low Income Strategies
050. Marketing Management II
051. Strategies for Global Competitiveness - The Impact of Intangibles
054. Human Resource Managment - Satisfaction and Self
055. Strategies for Global Competitiveness I
1:45 to 3:00 pm
056. Friday award lunch and annual membership meeting (ROOM: Salão da Pastoral)
3:00 pm
3:45 to 5:15 pm
Salão AMEX
047. Friday morning break (Coffee Break Area)
10:15 to 10:45 am
10:45 am to 12:15 pm
I-7
8:15 am
Visit to H. Stern Brazilian gemstones museum BALAS Annual Conference 2012: The Business Association of Latin American Studies
Conference Schedule - Tuesday, March, 27 - Doctoral Consortium
TUESDAY, MARCH, 27
9:00 am to 1:00 pm
Presentations of Doctoral Proposals and Discussion with Advisors
9:00 am to 1:00 pm
Room: Salão AMEX
Advisors: Sergio Olavarrieta, Universidad de Chile;; Enrique Manzur, Universidad de Chile;; Rafael Goldszmidt, EBAPE/FGV;; Wilson Nakamura, Mackenzie Presbyterian University;; Antonio Carlos Figueiredo Pinto, PUC-Rio and Flávia Cavazotte, PUC-Rio
Doctoral Consortium Chairs:
Wilson Toshiro Nakamura, Mackenzie Presbyterian University;; Antonio Zoratto Sanvicente, Insper and Darcy Hanashiro, Mackenzie Presbyterian University
1:00 to 2:00 pm
Lunch
1:00 to 2:00 pm Room: Salão AMEX
2:00 to 3:30 pm
Seminar to Doctoral Students
2:00 to 3:30 pm Room: Salão AMEX
Generalizing to Populations via Case Study Research. Prof. Arch G. Woodside, Boston College
Conference Schedule - Wednesday, March, 28
WEDNESDAY, MARCH, 28
7:15 am
7:15 am 7:45 to 8:45 am
Registration
7:45 to 08:45 am
Room: I-5
8:45 to 10:15 am
001. Welcome and Opening Plenary
8:45 to 10:15 am
Room: Salão da Pastoral Keynote Speakers:
Jose de la Torre, Emeritus Professor, Florida International University.
Eduarda La Rocque, Secretary of Finance of Rio de Janeiro.
João Carlos Ferraz, Vice-President, BNDES (Brazilian Development Bank). Brazilian Development and Firms Challenges.
Guilherme Dale, Founding Partner of Spencer Stuart, Brazil.
10:15 to 10:45 am
002. Wednesday morning break
10:15 to 10:45 am
At Break Area
10:45 am to 12:15 pm
10:45 am to 12:15 pm
Room: I-10
Beyond the stakeholder utility function: stakeholder capability in the value creation process. Elisabet Garriga, EADA Business School
Corporate Governance and Business Ethics: An Analysis of the Major International Internal Control Frameworks. Ricardo Vinicius 'LDV-RUGmR3RQWL¿FDO&DWKROLF8QLYHUVLW\RI0LQDV*HUDLVDQG'RP&DEUDO)RXQGDWLRQ;; Antonio Artur de Souza, UFMG
(PHUJHQFHDQG(YROXWLRQRIWKH0DUNHWIRU&HUWL¿FDWLRQ7KH&XW)ORZHU,QGXVWU\Andrea Maria Prado, INCAE Business School
Strategy Formation Process and Corporate Social Responsibility: the case of CHESF. Renata B. Oliveira, UFRPE/DADM and UFPE/PROPAD, Brazil;; Cristiane S. R. Costa, UFPE/PROPAD;; Viviane Santos Salazar, Federal University of Pernambuco;; Erica Piros Kovacs, UFRPE/DADM, Brazil;; Yakara Vasconcelos Pereira Leite, UFERSA
10:45 am to 12:15 pm
Room: I-14
Capacity Shortfall in Brazilian Airports: New Evidences from DEA Estimates. Peter F Wanke, COPPEAD Graduate Business School
Technological Capabilities of Local Suppliers in Emerging Markets: The Case of Brazilian Shipbuilding. Marcos Primo, Federal University of Pernambuco - UFPE;; FRANK DuBois, American University, Washington D.C., USA
005. Corporate Finance - Corporate Governance, Political Connections and Risk Management
10:45 am to 12:15 pm
Room: I-7
Corporate Governance Mechanisms in Family Firms: Evidence from CEO Turnovers. Maximiliano Gonzalez, UNIANDES;; Alexander Guzman, CESA;; María-Andrea Trujillo, CESA;; Carlos Pombo, UNIANDES
Do Internationalized Companies Have Better Governance? Lessons from Brazil. $QGUH&DUYDOKDO3RQWL¿FDO&DWKROLF8QLYHUVLW\RI
Rio de Janeiro
Interaction Effects between Types of Political Connection: Evidence from Brazil. Rodrigo Bandeira-de-Mello, FGV-SP;; Rosilene Marcon, Universidade do Vale do Itajai - UNIVALI
10:45 am to 12:15 pm
Room: Salão AMEX
International Marketing Strategies in Clusters: Insights from the Southern Hemisphere. Christian Felzensztein, School of Business, Universidad Adolfo Ibañez;; Christina Stringer, University of Auckland Business School;; Maureen Benson-Rea, University of Auckland Business School;; Susan Freeman, Adelaide Business School, Australia
International Oriented Clusters: Lessons from Latin America. Christian Felzensztein, School of Business, Universidad Adolfo Ibañez;; Eli Gimmon, Tel-Hai University - Haifa;; Ken Deans, Department of Marketing, University of Otago, New Zealand
Knowledge Transfer among the Small Businesses of a Brazilian Cluster. Valmir Emil Hoffmann, University of Brasilia;; Gisele Silveira Coelho Lopes, University of Brasilia;; Janann Joslin Medeiros, University of Brasilia
Nanotechnology Networks and the issue of evaluation. Mercy Escalante-Ludena, University UNASP-FEI/Business Administration;; José de Jesús Pérez Alcázar, University of Sao Paulo/EACH/Information Systems
12:15 to 1:30 pm
007. Wednesday lunch
12:15 to 1:30 pm
Room: Salão da Pastoral
1:30 to 3:00 pm
1:30 to 3:00 pm
Room: I-10
Inducascos S.A.: International operations and local market leadership. Marcela Velasquez-Montoya, Universidad EAFIT / Department of Design Engineering;; Cristina Robledo-Ardila, Universidad EAFIT, International Business Department;; Esteban Aristizabal UribeEsteban Aristizabal Uribe
Miss Venezuela: More than just Beauty? Nunzia Auletta, IESA/Entrepreneurship Center;; María Helena Jaén, IESA
Spoleto: The Internationalization of a Brazilian Franchise of Italian Cuisine. Marcus Wilcox Hemais, Instituto Coppead de Administração;; Fabiana Cassilha Pires, Pontifícia Universidade Católica do Rio de Janeiro / IAG;; Olivia Vieira Marx Andrade, Pontifícia Universidade Católica do Rio de Janeiro / IAG;; Renata Pautasso Barreto Amorim, Pontifícia Universidade Católica do Rio de Janeiro / IAG
Grupo Britt N.V.: Building the Britt Brand Business in the United States. Esteban R. Brenes, INCAE Business School;; Amitava Chattopadhyay, INSEAD;; Daniel Montoya
1:30 to 3:00 pm
Room: I-14
Micromultinational or not? The effects of international entrepreneurship, networking and learning. José Ernesto Amorós, Universidad del Desarrollo;; Pavlos Dimitratos, University of Glasgow;; Maria Soledad Etchebarne, Universidad de Santiago de Chile;; Christian Felzensztein, School of Business, Universidad Adolfo Ibañez
7KH ¿UVW H[SRUW RI KLJK WHFKQRORJ\ VPDOO DQG PHGLXP HQWHUSULVHV D FRPSDUDWLYH DQDO\VLV RI &RVWD 5LFDQ DQG ,WDOLDQ VRIWZDUH
exporters. Luciano Ciravegna, Royal Holloway, University of London;; INCAE Business School;; Luis Lopez, INCAE Business School;; Sumit Kundu, Florida International University
1:30 to 3:00 pm
Room: I-7
Analysis of the Plans of International Accounting Education in Professional Accounting in the city in São Paulo. Marcelo Rabelo Henrique, UNIVERSITY UNIP, UNINOVE E UNICASTELO;; Wendell Alves Soares, Universidade Nove de Julho;; José Abel de Andrade Baptista, Faculdade de Tecnologia da Zona Leste;; Paulo Cristiano de Oliveira, Universidade São Judas Tadeu;; Paulo Ramirez, FATEC ZL - Faculdade de Tecnologia da Zona Leste;; Luciane Ribeiro Dias Pinheiro, Universidade Mogi das Cruzes-
UMC
Analysis of the current state of CSR in Latin America: A Model for Capturing Costs Associated with CSR. Arnoldo Jose Rodriguez, Walker School of Business/Webster University
1:30 to 3:00 pm
Room: Salão AMEX
Brazilian franchising around the world: foreign presence and degree of internationalization. Livia Lopes Barakat, Fundação Dom Cabral;; Sherban Leonardo Cretoiu, Fundação Dom Cabral;; Mayara Ximenes Dalbem, Fundação Dom Cabral
Critical factors for knowledge transference within franchising networks: an exploratory study over a Brazilian franchise chain of language schools. Sandra Regina da Rocha-Pinto, PUC-Rio, Departamento de Administração (IAG);; Veranise Jacubowski Correia Dubeux, PUC-Rio, Departamento de Administração (IAG), ESPM-Rio;; Felipe Castello-Branco, PUC-Rio, Departamento de Administração (IAG)
Internationalization Strategies adopted by Natura in Latin America and Europe. Mariana Bassi Sutter, School of Economics, Business Administration and Accountancy (FEA) - University of São Paulo (USP) - Business Administration;; Eduardo Gondim Vasconcellos, Economics, Business Administration and Accountancy School - University of São Paulo - FEA;; Edison Fernandes Polo, Universidade São Paulo
Juan Valdez Cafe: International Expansion. Christopher Camposeo, Northeastern University
3:00 to 3:15 pm
012. Wednesday afternoon break
3:00 to 3:15 pm
At Break Area
3:15 to 4:45 pm
3:15 to 4:45 pm
Room: I-10
Concepts of Training and Constraints on the Development of Professional Competencies in the Software Industry. Andre Luis de Castro, Universidade Estadual de Londrina - UEL;; Luciano Munck, Universidade Estadual de Londrina - UEL
Occupational competencies and organizational modernity: an analysis into emerging economies. Anderson Sant’Anna, Fundação Dom Cabral;; Fátima Bayma Oliveira, Fundação Getúlio Vargas/ Escola Brasileira de Administração Pública e de Empresas;; 6DPLU/yW¿)XQGDomR'RP&DEUDO;; Mala Sinha, University of Delhi / Faculty of Management Studies
3:15 to 4:45 pm
Room: I-14
Consumer Acceptance and Readiness for High-Technology Products. -RUJH%UDQWHV)HUUHLUD,$*%XVLQHVV6FKRRO3RQWL¿FDO
Catholic University of Rio de Janeiro;; $QJHODGD5RFKD,$*%XVLQHVV6FKRRO3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR;; -RUJH)HUUHLUDGD6LOYD,$*%XVLQHVV6FKRRO3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR
Deceptive Advertising and the Brazilian Code of Consumer Defense: Analysis of Brazilian Automobile Consumers’ Perceptions. 'DQLHO .DPORW 3RQWL¿FDO &DWKROLF 8QLYHUVLW\ RI 5LR GH -DQHLUR;; /XtV$OH[DQGUH *UXELWV GH 3DXOD 3HVV{D 3RQWL¿FDO &DWKROLF
University of Rio de Janeiro;; 5DQQ\0DJDOKmHV6i3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR
The effect of information diagnosticity and brand name on sensitivity to missing information. Jose Mauro C. Hernandez, Centro Universitário da FEI;; Xiaoqi Han, University of Alaska (Fairbanks);; Frank R. Kardes, University of Cincinnati
Virtual Communities as Reference Groups: a Participant Perspective. *DEULHOD3DVLQDWR/HDO3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LR
de Janeiro;; /XLV)HUQDQGR+RU0H\OO3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR;; Luís Alexandre Grubits de Paula Pessôa, 3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR
3:15 to 4:45 pm
Room: I-7
Forward Contract-based Hedging Strategy in Electricity Markets. Javier Orlando Pantoja, Universidad EAFIT;; Alfredo Trespalacios Carrasquilla, Universidad EAFIT;; Juan Fernando Rendon, Universidad EAFIT
How to minimize incentives to rating centered regulatory arbitrage? The current Brazilian Approach to Basel Minimum Capital Requirements. Rodrigo Gonzalez, University of Sao Paulo;; Fernando Sotelino, Columbia University;; José Roberto Ferreira Savoia, Universidade de São Paulo (USP)
The Impact of Credit Rating Changes in Latin American Stock Markets. Abner de Pinho Nogueira Freitas, Insper Instituto de Ensino e Pesquisa;; Andrea Maria Accioly Fonseca Minardi, Insper Instituto de Ensino e Pesquisa
016. Strategies for Global Competitiveness - International Expansion
3:15 to 4:45 pm
Room: Salão AMEX
Brazilian Banks’ Main Motivations and Strategies Towards International Markets. Jose Mauricio Geleilate, University of Fortaleza;; Sergio Henrique Arruda Cavalcante Forte, University of Fortaleza;; Oderlene Vieira Oliveira, University of Fortaleza (UNIFOR);; Norton González, University of Fortaleza
Going Abroad Through Acquisitions: An Exploratory Analysis of Brazilian Companies’ Recent International Expansion. Srinivasa Rangan, Babson College;; Carolina Uribe, Babson College;; Henrique Duarte, Babson College
The Entry-Mode Decisions of Brazilian Multinationals. Alex Ribeiro Costa, Ibmec Business School;; Rodrigo Ladeira, UFBA;; Luiz Alberto Nascimento Campos Filho, Ibmec Business School;; Bruno Rodrigues Silva, UNIJORGE
To Go or Not? The Effects of Satisfaction and Commitment on the Intention to Internationalize. Jase R Ramsey, Fundacao Dom Cabral;; Livia Lopes Barakat, Fundação Dom Cabral;; Thomas Ganey, University of Alabama;; Olesea Voloshin, University of Alabama
4:45 to 5:15 pm
4:45 to 5:15 pm
At Break Area
5:15 to 6:45 pm
5:15 to 6:45 pm
Room: I-10
Patrícia Tomei, PUC-Rio, Brazil. Ricardo Botelho, CEO Energisa, Brazil.
Fabio Carvalho, CEO Casa & Vídeo, Brazil. 019. Panel - Internationalization of Brazilian and Spanish Firms
5:15 to 6:45 pm
Room: I-14
Xavier Mendoza, Esade, Spain. Pattern of Internationalization of Spanish Multinationals.
Maria Alice Deschamps, Head of Taxation Division, Petrobras, Brazil. Tax Challenges for Brazilian Multinational Companies
Jorge Carneiro, PUC-Rio, Brazil. The Hard Earned Success of Brazilian Multinationals. 020. Panel - Energy, Sustainability and Citizenship in Latin America: Strategies for the Future
5:15 to 6:45 pm
Room: I-7
Chris Robertson, Northeastern University, USA. Introduction to Panel and Corporate Citizenship Examples from the Energy Sector in Latin America.
Luiz Brandão, PUC-Rio, Brazil. Renewable Energy Strategies for Brazil.
Orlando Mansur Pereira, CEO, Vale Energia Limpa
Ravi Sarathy, Northeastern University, USA. Government Industrial Policies and Global Solar Energy Industry. Latin American Firms Competing in the Global Economy
3DQHO7KHUHVLOLHQFHRIWKH%UD]LOLDQ¿QDQFLDOV\VWHPGXULQJDQGDIWHUWKHFULVLV
5:15 to 6:45 pm
Room: Salão AMEX
Ricardo Leal, Coppead / UFRJ, Brazil. Contextualization of the panel.
Patrick Behr, FGV/EBAPE, Brazil. The European Perspective.
Márcio Garcia, PUC-Rio, Brazil. The Brazilian Reality.
Francisco Eduardo de Souza, BNDES and UFRJ, Brazil. Navigating the Crisis: The Role of BNDES.
6:45 to 8:15 pm
Welcome Opening Reception
6:45 to 8:00 pm
7:30 and 8:15 pm
Conference Schedule - Thursday, March, 29
THURSDAY, MARCH, 29
8:15 am
8:15 am
8:45 to 10:15 am
022. Plenary - Meet the Editors
8:45 to 10:15 am
Speakers:
Arch Woodside, Editor-in-Chief, Journal of Business Research. Solving the Paradox of Generalizing to a Population and Maintaining Case Integrity: Relevancy for Research, Publishing, and Practice
Elvira Salgado, Editor, Academia / Revista Latinoamericana de Adminsitración, Publishing in Academia.
Sergio Biggemann, Associate Editor for International Research in Business, Journal of Business Research. Publishing from Latin America, the lost continent
Stephen Salter, Associate Editor, Journal of International Accounting Research
10:15 to 10:45 am
023. Thursday morning break
10:15 to 10:45 am
At Break Area
10:45 am to 12:15 pm
10:45 am to 12:15 pm
Room: I-10
Carbon Neutrality at Coopedota R.L. Juan Carlos Barahona, INCAE Business School
Managing Change in Natural Parks: Stakeholder Relations. 7DQLD7LVVHU%H\GD3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR
(PUC-Rio);; 0DUFRV&RKHQ3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR38&5LR
Pereira’s Equity: Teaching Introductory Accounting With a Family Approach. Ivam Ricardo Peleias, Centro Universitário FECAP;; Edilei Rodrigues de Lames, Centro Universitário FECAP;; Liliane da Costa Jacobs Lames, Centro Universitário FECAP;; Marcos Reinaldo Severino Peters, Centro Universitário FECAP
10:45 am to 12:15 pm
Room: I-14
Are comparative ads more effective than noncomparative ads in Latin America? Enrique Manzur, Universidad de Chile;; Pedro Hidalgo, Universidad de Chile;; Sergio Olavarrieta, School of Business and Economics University of Chile;; Pablo Farías, Universidad de Chile
0DWXUHZRPHQ$VWXG\RQWKHLQÀXHQFHRIFRJQLWLYHDJHRQDWWLWXGHVWRIDVKLRQDGV*HUDOGR*RGR\3RQWL¿FDO&DWKROLF8QLYHUVLW\
of Rio de Janeiro;; /XLV)HUQDQGR+RU0H\OO3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR;; 5HQDWD0RUHLUDGD6LOYD3RQWL¿FDO
Catholic University of Rio de Janeiro
0HDQLQJ7UDQVIHUHQFH%HWZHHQ&RQVXPHUV&KDUDFWHUVDQG%UDQGVDQG7KHLU,QÀXHQFHRQ(DFK2WKHU±3URSRVDOIRUDQ([SDQGHG
Model. Mauro Calixta Tavares, Fundação Pedro Leopoldo - MPA;; André Torres Urdan, Fundação Getúlio Vargas;; Ana Cristina Dias da Silva, Fundação Pedro Leopoldo
What Do Consumers Think About Dairy Products Brands? A Costa Rica Case Study. Bernard Kilian, INCAE;; Gustavo André Jiménez, INCAE/CLACDS;; Luis Rivera, INCAE/CLACDS
10:45 am to 12:15 pm
Room: I-7
Modeling Opportunistic Behavior in Government Energy Concessions with Real Options Theory. Carlos de Lamare Bastian-Pinto, UniGranrio - PPGA;; Luiz Eduardo Teixeira Brandão, IAG Business School/PUC RIo;; Leonardo Lima Gomes, PUC-Rio - IAG Business School;; Rafael Igrejas Silva, PUC-Rio - IAG Business School;; Marta Corrêa Dalbem, UniGranrio - PPGA
Obstacles for the Compliance with Good Corporate Governance and Practices for Publicly Traded and Closed Brazilian Companies. Oderlene Vieira Oliveira, University of Fortaleza (UNIFOR);; Marcelle Colares Oliveira, University of Fortaleza;; Sergio Henrique Arruda Cavalcante Forte, University of Fortaleza;; Vera Maria Rodrigues Ponte, Universidade Federal do Ceará (UFC);; JOSE Mauricio Geleilate, University of Fortaleza
Pairs trading with rolling cointegration in Brazilian stock market. Vinicio Souza Almeida, UFRN/PPGA;; Anderson Mol, UFRN/
PPGA;; Diego Nascimento, UFRN
10:45 am to 12:15 pm
Room: Salão AMEX
América Móvil: conquering the Latin American mobile telephone market. Samantha Rullan, Universidad Veracruzana;; Daniel Romero, Universidad Veracruzana
12:15 to 1:30 pm
028. Thursday lunch
12:15 to 1:30 pm
1:30 to 3:00 pm
029. Culture, Social & Ethical Issues - Sustainability
1:30 to 3:00 pm
Room: I-10
$Q([SORUDWRU\6WXG\RI(QYLURQPHQWDO$WWLWXGHVDQGWKH:LOOLQJQHVVWR3D\IRU(QYLURQPHQWDO&HUWL¿FDWLRQLQ0H[LFRBryan W. Husted, York University and Tecnológico de Monterrey;; Michael V. Russo, Lundquist College of Business/University of Oregon;; Carlos E. Basurto Meza, Universidad de Monterrey;; Suzanne G. Tilleman, University of Montana
Complex Analysis Using The Double Triangle Of Sustainable Development: The Case Of Organic Soy From Cotrimaio. Luis Carlos Zucatto, PPGA/EA - UFRGS;; Eugenio Avila Pedrozo, PPGA/EA/UFRGS;; Tania Nunes Da Silva, PPGA/EA-UFRGS
6KDUHG9DOXHLQWKHFRIIHHVXSSO\FKDLQ±$QHFRQRPLFDVVHVVPHQWRI1HVSUHVVR¶V$$$SURJUDPBernard Kilian, INCAE;; Lawrence Pratt, INCAE Business School;; Elizabeth HoadleyElizabeth Hoadley;; Lloyd Rivera, CIMS;; Andrés Guevara, CIMS;; Liza Lort-
Phillips, CIMS
Sustainability is the position taken up by established brands. Case Study: The XYZ brand of powdered drinks. Marcelo Rabelo Henrique, University UNIP, UNINOVE and UNICASTELO;; José Abel de Andrade Baptista, Faculdade de Tecnologia da Zona Leste;; Paulo Cristiano de Oliveira, Universidade São Judas Tadeu;; Paulo Ramirez, FATEC ZL - Faculdade de Tecnologia da Zona Leste;; Luciane Ribeiro Dias Pinheiro, Universidade Mogi das Cruzes-UMC;; Andrea Zotovici, Universidade São Judas Tadeu
1:30 to 3:00 pm
Room: I-14
A Clockspeed Perspective on Supply Chain and New Products: The Case of the Brazilian Automobile Industry. Ronaldo Couto Parente, FGV-EBAPE / Florida International University FIU;; Rafael Guilherme Burstein Goldszmidt, FGV-EBAPE;; Felipe Buchbinder, FGV-EBAPE
How relationships with multinational, downstream of a supply chain, can lead to a internationalization process?: The case of a battery industry. Daniela Didier Nunes Moser, Faculdade Boa Viagem;; Marcos Primo, FEDERAL UNIVERSITY OF PERNAMBUCO - UFPE;; Daniele Maria Vieira do NascimentoDaniele Maria Vieira do Nascimento
,W¶VWLPHWRHPHUJLQJ01&VVRXUFHJOREDOO\±$SURSRVDORIDWKHRUHWLFDOIUDPHZRUNWRLQYHVWLJDWHWKHDGRSWLRQRI*OREDO6RXUFLQJ
Moema Pereira Nunes, UNISINOS/PPGA;; José Antônio Valle Antunes Júnior, UNISINOS/PPGA
What Type of Cooperation with Suppliers and Customers Leads to Superior Performance? Luiz Artur Ledur Brito, FGV - EAESP;; Eliane Zamith Brito, FGV-EAESP;; Luciana Harumi Hashiba, FGV-EAESP
031. Corporate Finance - Funding and M&A
1:30 to 3:00 pm
Room: I-7
Determinants of Capital Structure Using Quantile Regression: Comparison between Brazilian Low and High Levered Companies. Flávio Dias Rocha, CEPEAD/CAD/UFMG and Centro Universitário UNA/MG;; Aureliano Angel Bressan, CEPEAD/CAD/UFMG
Do Mergers and Acquisitions have an impact on the acquiring shareholders’ wealth in Latin America? Gabriela Zayas-Torres, University of Puerto Rico - Mayagüez;; Yolanda Ruiz-Vargas, University of Puerto Rico - Mayaguez
The World Financial Crisis and the International Debts of Brazilian Companies. Ricardo P. C. Leal, Coppead/UFRJ;; Andre &DUYDOKDO3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR
)DPLO\¿UPVDUHOHVVOLNHO\WRIDFH¿QDQFLDOFRQVWUDLQWVLQ%UD]LOVicente Lima Crisóstomo, Universidade Federal do Ceará;; Félix Javier López Iturriaga, Universidad de Valladolid/Dpto Economía Financiera y Contabilidad;; Eleuterio Vallelado, Universidad de Valladolid/Dpto Economía Financiera y Contabilidad
1:30 to 3:00 pm
Room: Salão AMEX
Cooperation as a Path to Business Sustainability in Emerging Economies: Large Enterprise-Academia-SMEs Business Model. Alfonso López-Lira, EGADE Business School-Tecnológico de Monterrey;; Cecilia Calderón-Valencia, EGADE Business School/
Tecnológico de Monterrey;; Elisa Cobas-Flores, EGADE Business School/Tecnológico de Monterrey
Institutional Environment and Business Groups Resilience in Brazil. Wlamir Goncalves Xavier, UNISUL;; Rosilene Marcon, Universidade do Vale do Itajai - UNIVALI;; Rodrigo Bandeira de Mello, FGV-SP
Productivity in Latin America: the behavior of institutional and educational indicators in seven Latin American countries. Carlos Alberto Arruda, Innovation and Compettiveness Center/Fundação Dom Cabral;; Fabiana Alves Gualberto Madsen, Innovation and Compettiveness Center/Fundação Dom Cabral;; Marina Silva Araújo, Innovation and Compettiveness Center/Fundação Dom Cabral
3:00 to 3:15 pm
033. Thursday afternoon break
3:00 to 3:15 pm
At Break Area
3:15 to 4:45 pm
3:15 to 4:45 pm
Room: I-10
Comparing Employment Interviews in Mexico and Other Countries and Cultures. Richard PosthumaRichard Posthuma;; Filip Lievens, University of Gent;; Eveline Schollaert, University of Gent;; Wei-Chi TsaiWei-Chi Tsai;; Julia Levashina, Kent State University;; M. Fernanda Wagstaff, UTEP;; Michael Campion, Purdue University
Correlation between Organizational Culture and Compensation Strategies Using Charles Handy’s Typology. Giuseppe Maria 5XVVR3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR;; 3DWULFLD$PHOLD7RPHL3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR;; $QWRQLR-RVp%UDJD/LQKDUHV3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR;; $QGUH0RUHLUD6DQWRV3RQWL¿FDO&DWKROLF8QLYHUVLW\
of Rio de Janeiro
Mobility at Work: The Experiences of Corporate Smart Phone Users. )ODYLD&DYD]RWWH3RQWL¿FLD8QLYHUVLGDGH&DWyOLFDGR5LRGH
Janeiro;; $QDKHORLVDOHPRV3RQWL¿FLD8QLYHUVLGDGH&DWyOLFDGR5LRGH-DQHLUR;; Marcelo Brollo, Ibmec Rio de Janeiro
$FWLRQOHDUQLQJLQDFRQWH[WRIRUJDQL]DWLRQDOFKDQJHFDVHVWXG\LQ4XpEHFVPHVDYHQXHVRIUHÀH[LRQIRU%UD]LODaniel Beaupré, Université du Québec à Montréal
3:15 to 4:45 pm
Room: I-14
Functional Literacy: Consumers’ Comprehension of Nutritional Labels on Food Packages. Guilherme Paiva, PUC-Rio;; Paulo Cesar Motta, PUC-Rio
Store Price Promotions, Price Perceptions, Search and Purchase Intentions. Enrique Manzur, Universidad de Chile;; Sergio Olavarrieta, School of Business and Economics University of Chile;; Pedro Hidalgo, Universidad de Chile;; Pablo Farías, Universidad de Chile
The interfunctionality of new product development and architectural marketing capabilities. Guilherme Trez, Unisinos;; Fernando Bins Luce, UFRGS
3:15 to 4:45 pm
Room: I-7
Access to Finance, Management of Working Capital and Company Value. Juliano Ribeiro de Almeida, Getulio Vargas Foundation;; William Eid Junior, Getulio Vargas Foundation
Microeconomic Determinants of Housing Prices in Caracas, Venezuela: An Application of the Hedonic Pricing Model. Cosme Betancourt, IESA;; Víctor Contreras, IESA;; Urbi GarayUrbi Garay;; Miguel Ángel Santos, IESA
037. Strategies for Global Competitiveness II
3:15 to 4:45 pm
Room: Salão AMEX
Subsidiaries and organizational competence development: evidences from Brazilian multinationals. Afonso Carlos Fleury, Universidade de Sao Paulo;; Maria Tereza Leme Fleury, Fundacao Getulio Vargas;; Felipe Mendes Borini, Escola Superior de Propaganda e Marketing
Yes, we have brands: Managing Brazilian Brands to Achieve Global Competitiveness. Daniela Motta Romeiro Khauaja, Escola Superior de Propaganda e Marketing
Effect of Education, Manufacturing Knowledge and R&D expenditures on Economic Development. Sul Kassicieh, U of New Mexico;; Manuel Montoya, University of New Mexico;; Raul Gouvea, U of New Mexico
4:45 to 5:15 pm
4:45 to 5:15 pm
At Break Area
5:15 to 6:45 pm
039. Panel - Managing In a Polarized Latin American Region
5:15 to 6:45 pm
Room: I-10
Fernando Robles (Panel Chair), George Washington University, USA.
Alejandro Izquierdo (Keynote Speaker), Regional Economic Advisor, Inter-American Development Bank
Maria Merino, ITAM, Mexico.
Marcilio Machado, Director of International Business, American Chamber of Commerce Vitoria and FUCAPE Business School, Brazil.
040. Panel - The China impact on Latin American business environment: challenges and opportunities
5:15 to 6:45 pm
Room: I-14
Sergio Biggemann, Otago University, New Zealand, and Associate Editor of Journal of Business Research.
André Soares, Brazil-China Enterprise Council.
5:15 to 6:45 pm
Room: I-7
Stephen Salter, University of Texas, El Paso. A Researchers View of 20 years of publishing Latin American Research in the USA.
Tony Kang, Oklahoma State University. Opportunities for Research Cooperation in Accounting: The AAA President’s View.
5:15 to 6:45 pm
Room: Salão AMEX
Sérgio Lazzarini, Insper, Brazil. Strategizing by the Government: Industrial Policy and Sustainable Competitive Advantage.
Augusto Arenaro, BNDES, Brazil. The Impact of National Industrial Policy on the Competitiveness of Firms: The Role of BNDES in Brazil
Rodrigo Bandeira-de-Mello, FGV/EAESP, Brazil. Political Connections and Implementation of Public Policy.
6:45 pm
6:45 pm
(Expected arrival time: 7:30 pm)
8:45 pm to 1:00 am
Bus departure from Everest Rio Hotel to Gala Event
8:45 pm Gala Event at Rio Scenarium (www.rioscenarium.com.br)
9:00 pm to 1:00 am
Address: Rua do Lavradio, 20 – Lapa
Tel: +55 21 3147-9005 Dressing code: Casual (informal)
Women: Skirts, light dresses or informal pants (but not shorts) are welcome. Light shirts recommended.
Men: Jeans pants (but not shorts) are welcome. Sneakers, tennis shoes or informal shoes are also welcome. Polo T-shirts, short-
sleeve shirts or long sleeve shirts (rolled up sleeves) are all welcome.
Bus return from Gala Event to Everest Rio Hotel
10:30 pm (1st bus), 11:30 am (2nd bus) and 1:00 am (3rd bus)
Conference Schedule - Friday, March, 30
FRIDAY, MARCH, 30
8:15 am
8:15 am 8:45 to 10:15 am
043. Panel - Role of University Degree Programs and Credentialing Programs in Training Investment Professionals
8:45 to 10:15 am
Room: I-10
5REHUW0F/HDQ&)$,QVWLWXWH86$(GXFDWLRQDQG,QWHUQDWLRQDO3URIHVVLRQDO&HUWL¿FDWLRQV3UHSDUDWLRQIRU&DUHHUVLQ)LQDQFH
Vinicius Carrasco, PUC-Rio, Brazil. Flavio Fucs, Partner, Ventor Investimentos, Brazil.
044. Papers - Managing in a Polarized Regional World
8:45 to 10:15 am
Room: I-14
Doing Business in Colombia and Venezuela: A Study of Contrasts. Joseph Ganitsky, University of Miami
The process of technological innovation and the Embrapa and Embrapa Agrobiology: Challenges and perspectives. Joyce Aparecida Marques dos Santos, Embrapa Agrobiologia/Fundação Pedro Leopoldo;; Mauro Calixta Tavares, Fundação Pedro Leopoldo - MPA;; Maria Celeste Reis Lobo Vasconcelos, Fundação Pedro Leopoldo
045. Panel - Digital Medias and the Web Consumer
8:45 to 10:15 am
Room: I-7
Fabiana Pierre, Euromonitor, Chile. How Technology Has Changed Consumer Behavior.
Ronaldo Parente, Florida International University, USA. Online Education.
Jorge Brantes, PUC-Rio, Brazil. Marketing online and customer Relationship Management (CRM).
Nelson Dabul, Rede Globo, Brazil. Corporate Communication and Social Media at Rede Globo.
046. Panel - Strategy and Agribusiness
8:45 to 10:15 am
Room: Salão AMEX
Esteban R. Brenes, Steve Aronson Professor of Strategy and Agribusiness, INCAE Business School, and former Minister of Agriculture of Costa Rica.
Elisio Contini, Embrapa, Brazil.
Cláudio Machado Filho, USP, Brazil.
10:15 to 10:45 am
047. Friday morning break
10:15 to 10:45 am
At Break Area
10:45 am to 12:15 pm
048. Human Resource Managment - Leadership
10:45 am to 12:15 pm
Room: I-10
Challenges of leadership in the tourist sector: an empirical study. Elaine Cristina de Oliveira Rocha Nogueira, USCS Universidade Municipal de São Caetano do Sul;; Sandra Aparecida Pagliaci Pulino Menetti, USCS Universidade Municipal de São Caetano do Sul;; Edson Keyso de Miranda Kubo, USCS Universidade Municipal de São Caetano do Sul;; Jane Barbosa da Rocha, USCS Universidade Municipal de São Caetano do Sul
Leadership Theory Review Suggests Best Fit of a Leader at Subsidiaries. Alfredo Behrens, Faculdade FIA de Administração e Negócios
Management Orientation and Leadership Perception of Peruvian managers. Carlos Alsua, University of Alaska Anchorage
The transition from leader to individual contributor: experiences of being a university supervisor. Fabiula Meneguete Vides da Silva, Universidade Federal da Grande Dourados;; Cristiano José Castro de Almeida Cunha, Universidade Federal de Santa Catarina
049. Entrepreneurship in Latin America
10:45 am to 12:15 pm
Room: I-14
Entrepreneurial competences and business failure. Italo Fernando Minello, Universidade Federal de Santa Maria;; Laura Alves Scherer, Universidade Federal de Santa Maria;; Leticia da Costa Alves, Universidade Federal de Santa Maria
Entrepreneurial typology: an analysis from Bourdieu’s perspective. Daniela Martins Diniz, Pontifícia Universidade Católica de Minas Gerais;; Anderson Sant’Anna, Fundação Dom Cabral;; Paula Cury, Universidade Federal de Minas Gerais / Pós-Graduação em Arquitetura e Urbanismo;; 6DPLU/yW¿)XQGDomR'RP&DEUDO
Entrepreneurship and ethnic markets: the Latin American experience in Spain. Daniel Romero, Universidad Veracruzana;; Samantha Rullan, Universidad Veracruzana
The Willingness of Young People to Become Entrepreneurs: Quantitative Study with Business Administration Students. Simone Barakat Artuso, Universidade de São Paulo - USP;; Mariana Bassi Sutter, School of Economics, Business Administration and Accountancy (FEA) - University of São Paulo (USP) - Business Administration;; Patricia Viveiros de Castro Krakauer, Universidade de São Paulo;; Edison Fernandes Polo, Universidade São Paulo;; Martinho Isnard Ribeiro de Almeida, Universidade São Paulo
10:45 am to 12:15 pm
Room: I-7
Brand value and shareholder value in Brazilian Companies. Marta Olivia Rovedder de Oliveira, PPGA/EA/UFRGS and UNIPAMPA;; Fernando Bins Luce, UFRGS
Compañía Cervecera de Nicaragua: Growth Options for Low-Income Markets. Jose A. Exprua, INCAE;; Mateo Lesizza, INCAE
Export Oriented Clusters and Market Re-Entry: Insights from Latin America. Cedric Little, Faculty of Engineering, Universidad Católica de Chile & Universidad Adolfo Ibáñez.;; Christian Felzensztein, School of Business, Universidad Adolfo Ibañez
10:45 am to 12:15 pm
Room: Salão AMEX
Deriving competitive advantages from sustainability and stakeholder management abroad: the case of Brazilian multinationals. Flavia de Magalhaes Alvim, Fundacao Dom Cabral;; Sherban Leonardo Cretoiu, Fundação Dom Cabral;; Isabelle Crystina Neves, Fundação Dom Cabral
Sustainability: Incorporating Social and Environmental Variables in the Analysis of Credit. Luiz Carlos Jacob Perera, Universidade Presbiteriana Mackenzie/PPGCC;; Aida Maria M. Milani, Universidade Presbiteriana Mackenzie;; Roberto Borges Kerr, Universidade Presbiteriana Mackenzie;; Marco Antonio F. Milani Filho, Universidade Presbiteriana Mackenzie
7KH'\QDPLFVRI'HYHORSPHQWDQGWKH,QÀXHQFHRI7DQJLEOHDQG,QWDQJLEOH5HVRXUFHVLQ,QWHUQDWLRQDOL]DWLRQ3URFHVVHVErica Piros Kovacs, UFRPE/DADM, Brazil;; Walter Fernando Araújo de Moraes, UFPE/PROPAD;; Renata B. Oliveira, UFRPE/DADM and UFPE/PROPAD, Brazil
The Effect of Political Strategies on Rivals’ Costs: The Case of Telmex. Nancy Patricia González, EGADE Business School/
Tecnologico de Monterrey and College of Management of Technology/École Polytechnique Fédérale de Lausanne
12:15 to 1:45 pm
052. Teaching Cases - Market Orientation
12:15 to 1:45 pm
Room: I-10
A Tale on How to Sell Ice to Eskimos: A Teaching Case on Market Positioning. Lucien Jacques Geargeoura, FAGEN / Universidade Federal de Uberlândia
Brazilian Mosaic: Challenges and Opportunities to the Growth of a Small Brazilian Company. -XOLDQD+RUWD3RQWL¿FDO&DWKROLF
University of Rio de Janeiro (PUC-Rio);; /XFLDQD1HU\3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR38&5LR;; Jorge Carneiro, 3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR38&5LR;; 7DWLDQD6RXVD3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR38&
Rio);; 'LDQDGH%RWWRQ3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR38&5LR
975,QQRYDWLQJWRIXO¿OOWKH3URPLVHMaria José Pooley, Executive at VTR;; Sebastian Reyes, Executive at VTR;; Francisca Sinn, Universidad Adolfo Ibañez;; Orieta Zelaya, Executive at VTR
12:15 to 1:45 pm
Room: I-14
Different Views on the Low Income Consumer: What Marketing and Economics have to say. Marcus Wilcox Hemais, Instituto Coppead de Administração;; Leticia Moreira Casotti, Instituto Coppead de Administração
Impacts of the Internet Access on the Information Search at the Base of the Social Pyramid in Brazil. Josmar Andrade, Escola de Artes, Ciências e Humanidades da Universidade de São Paulo (EACH/USP);; Daniel Ferreira Rosa Pereira Bom, Escola de Artes, Ciências e Humanidades da Universidade de São Paulo (EACH/USP)
Luxury Clothing: A Mirror of Gay Consumers Sexual Option? Joyce Gonçalves Altaf, Instituto Vianna Júnior;; Irene Raguenet Troccoli, Universidade Estácio de Sá;; Christiane Bara Pachoalino, Instituto Vianna Junior;; Maria Angélica Luqueze, Pontifícia Universidade Católica do Rio de Janeiro
/X[XU\DQG7UDGLQJ8S,QYHVWLJDWLQJ/X[XU\%UD]LOLDQ&RQVXPHU3UR¿OHVRenata Fernandes Galhanone, FEA - USP;; Geraldo Luciano Toledo, Universidade de São Paulo\ Faculdade de Economia, Administração e Contabilidade;; Jose Afonso Mazzon, FEA - USP
12:15 to 1:45 pm
Room: I-7
$QWHFHGHQWVRIRUJDQL]DWLRQDOLGHQWL¿FDWLRQ$QLQWHJUDWLYHSHUVSHFWLYHIURPWKHVRFLDOLGHQWLW\WKHRU\Massimo Bergami, Alma Graduate School / University of Bologna;; Gabriele Morandin, Alma Graduate School / University of Bologna
Coaching philosophy will improve satisfaction and performance of the employees: a case study in universities. Fernando Chornet García, Catholic University of Valencia;; Francisco Javier Lara GarcíaFrancisco Javier Lara García
Individual Differences in Organisation-Based Self-Esteem - A case study in Venezuela. Desiree Artiguas;; Sunitha Narendran, Kingston University;; Stephen GourlayStephen Gourlay
Work and personal success and satisfaction: how do Colombian women perceive them? Sandra Idrovo;; Pamela Leyva, INALDE Business School
12:15 to 1:45 pm
Room: Salão AMEX
Analysis of the Process of International Strategy Formation of Agribusiness in Northeastern Brazilian. Walter Fernando Araújo de Moraes, UFPE/PROPAD;; Renata B. Oliveira, UFRPE/DADM/UFPE/PROPAD, Brazil;; Andre Gustavo Carvalho Machado, PPGA/
UFPB;; Erica Piros Kovacs, UFRPE/DADM, Brazil;; Itiel Moraes da SilvaItiel Moraes da Silva
Differentiation Strategies of Latin America High Value Added Agribusiness Firms. Esteban R. Brenes, INCAE Business School;; Daniel MontoyaDaniel Montoya
,QÀXHQFHRIWKH(QYLURQPHQWRQ2UJDQL]DWLRQDO,QQRYDWLRQPeter Yamakawa, Universidad ESAN;; Jhony Ostos, Universidad ESAN
Maximize the Alpha and Optimize the Beta, Key Objectives in the Strategy to Develop the Competitiveness of Latin American Enterprises in Global Markets. Arnoldo R. Camacho, INCAE Business School / Finance
1:45 to 3:00 pm
056. Friday award lunch and annual membership meeting
1:45 to 3:00 pm
3:00 pm
3:45 to 5:15 pm
Optional free visit to H.Stern gemstone museum in Ipanema (www.hstern.com.br)
3:45 to 5:15 pm
Walking tour (two blocks away from Everest Rio Hotel) with a guide, departing from Everest Rio Hotel
Authors / Participants Index
A
Alcázar, José de Jesús Pérez, 006
Almeida, Juliano Ribeiro de, 036
Almeida, Martinho Isnard Ribeiro de, 049
Almeida, Vinicio Souza, 026
Alsua, Carlos, 048
Altaf, Joyce Gonçalves, 053
Alves, Leticia da Costa, 049
Alvim, Flavia de Magalhaes, 051
Amorim, Renata Pautasso Barreto, 008
Amorós, José Ernesto, 009
Andrade, Josmar, 053
Andrade, Olivia Vieira Marx, 008
Antunes Júnior, José Antônio Valle, 030
Araújo, Marina Silva, 032
Arenaro, Augusto, 042
Aristizabal Uribe, Esteban, 008
Arruda, Carlos Alberto, 032
Artiguas, Desiree, 054
Artuso, Simone Barakat, 049
Auletta, Nunzia, 008
B
Bandeira de Mello, Rodrigo, 005, 032, 042
Baptista, José Abel de Andrade, 010, 029
Barahona, Juan Carlos, 024
Barakat, Livia Lopes, 011, 016
Bastian-Pinto, Carlos de Lamare, 026
Basurto Meza, Carlos E., 029
Beaupré, Daniel, 034
Behr, Patrick, 021
Behrens, Alfredo, 048
Benson-Rea, Maureen, 006
Bergami, Massimo, 054
Betancourt, Cosme, 036
Beyda, Tania Tisser, 024
Biggemann, Sergio, 022, 040
Bom, Daniel Ferreira Rosa Pereira, 053
Borini, Felipe Mendes, 037
Botelho, Ricardo, 018
Brandão, Luiz Eduardo Teixeira, 020, 026
Brenes, Esteban R., 008, 046, 055
Brantes, Jorge, 045
Bressan, Aureliano Angel, 031
Brito, Eliane Zamith, 030
Brito, Luiz Artur Ledur, 030
Brollo, Marcelo, 034
Buchbinder, Felipe, 030
C
Calderón-Valencia, Cecilia, 032
Camacho, Arnoldo R., 055
Campion, Michael, 034
Campos Filho, Luiz Alberto Nascimento, 016
Camposeo, Christopher, 011
Carneiro, Jorge, 019 , 052
Carrasco, Vinicius, 043
Carvalhal, Andre, 005, 031
Carvalho, Fabio, 018
Casotti, Leticia Moreira, 053
Castello-Branco, Felipe, 011
Castro, Andre Luis de, 013
Cavazotte, Flavia, 034
Celorico, Jacinto Antunes, 009
Chattopadhyay, Amitava, 008
Chornet García, Fernando, 054
Ciravegna, Luciano, 009
Cobas-Flores, Elisa, 032
Cohen, Marcos, 024
Contini, Elisio, 046
Contreras, Víctor, 036
Costa, Alex Ribeiro, 016
Costa, Cristiane S. R., 003
Cretoiu, Sherban Leonardo, 011, 051
Crisóstomo, Vicente Lima, 031
Cunha, Cristiano José Castro de Almeida, 048
Cury, Paula, 049
D
da Rocha, Angela, 014
da Silva, Ana Cristina Dias, 025
da Silva, Fabiula Meneguete Vides, 048
Da Silva, Tania Nunes, 029
Dabul, Nelson, 045
Dalbem, Marta Corrêa, 026
Dalbem, Mayara Ximenes, 011
Dale, Guilherme, 001
de Botton, Diana, 052
de la Torre, Jose, 001
de Oliveira, Paulo Cristiano, 010, 029
de Souza, Francisco Eduardo, 021
Deans, Ken, 006
Deschamps, Maria Alice, 019
Dimitratos, Pavlos, 009
Diniz, Daniela Martins, 049
dos Santos, Joyce Aparecida Marques, 044
Duarte, Henrique, 016
Dubeux, Veranise Jacubowski Correia, 011
DuBois, Frank, 004
E
Eid Junior, William, 036
Escalante-Ludena, Mercy, 006 Etchebarne, Maria Soledad, 009
Exprua, Jose A., 050
F
Farías, Pablo, 025, 035
Felzensztein, Christian, 006, 009, 050
Ferraz, João Carlos, 001
Ferreira, Jorge Brantes, 014
Ferreira da Silva, Jorge, 014
Fleury, Afonso Carlos, 037
Fleury, Maria Tereza Leme, 037
Forte, Sergio Henrique Arruda Cavalcante, 016, 026
Freeman, Susan, 006
Freitas, Abner de Pinho Nogueira, 015
Fucs, Flavio, 043
G
Galhanone, Renata Fernandes, 053
Ganey, Thomas, 016
Ganitsky, Joseph, 044
Garay, Urbi, 036
Garcia, Márcio, 021
Garriga, Elisabet, 003
Geargeoura, Lucien Jacques, 052
Geleilate, Jose Mauricio, 016, 026
Gimmon, Eli, 006
Godoy, Geraldo, 025
Goldszmidt, Rafael Guilherme Burstein, 030
Gomes, Leonardo Lima, 026
Gonzalez, Maximiliano, 005
Gonzalez, Rodrigo, 015
González, Nancy Patricia, 051
González, Norton, 016
Gourlay, Stephen, 054
Gouvea, Raul, 037
Guevara, Andrés, 029
Guzman, Alexander, 005
H
Han, Xiaoqi, 014
Hashiba, Luciana Harumi, 030
Hemais, Marcus Wilcox, 008, 053
Henrique, Marcelo Rabelo, 010, 029
Hernandez, Jose Mauro C., 014
Hidalgo, Pedro, 025, 035
Hoadley, Elizabeth, 029
Hoffmann, Valmir Emil, 006
Hor-Meyll, Luis Fernando, 014, 025
Horta, Juliana, 052
Husted, Bryan W., 029
I
Idrovo, Sandra, 054
Izquierdo, Alejandro, 039
J
Jaén, María Helena, 008
Jiménez, Gustavo André, 025
Jordão, Ricardo Vinicius Dias, 003
K
Kamlot, Daniel, 014
Kang, Tony, 022, 041
Kardes, Frank R., 014
Kassicieh, Sul, 037
Kerr, Roberto Borges, 051
Khauaja, Daniela Motta Romeiro, 037
Kilian, Bernard, 025, 029
Kovacs, Erica Piros, 003, 051, 055
Krakauer, Patricia Viveiros de Castro, 049
Kubo, Edson Keyso de Miranda, 048
Kundu, Sumit, 009
L
La Rocque, Eduarda, 001
Ladeira, Rodrigo, 016
Lames, Edilei Rodrigues de, 024
Lames, Liliane da Costa Jacobs, 024
Lara García, Francisco Javier, 054
Laranjeira, Luís, 009
Lazzarini, Sérgio, 042
Leal, Gabriela Pasinato, 014
Leal, Ricardo P. C., 021, 031
Leite, Yakara Vasconcelos Pereira, 003
lemos, Ana heloisa, 034
Lesizza, Mateo, 050
Levashina, Julia, 034
Leyva, Pamela, 054
Lievens, Filip, 034
Linhares, Antonio José Braga, 034
Little, Cedric, 050
Lopes, Gisele Silveira Coelho, 006
Lopez, Luis, 009
Lort-Phillips, Liza, 029
Luce, Fernando Bins, 035, 050
Luqueze, Maria Angélica, 053
López Iturriaga, Félix Javier, 031
López-Lira, Alfonso, 032
/yW¿6DPLU
M
Machado, Andre Gustavo Carvalho, 055
Machado, Marcilio, 039
Machado Filho, Cláudio, 046
Madsen, Fabiana Alves Gualberto, 032
Manzur, Enrique, 025, 035
Marcon, Rosilene, 005, 032
Mazzon, Jose Afonso, 053
McLean, Robert, 043
Medeiros, Janann Joslin, 006
Mendoza, Xavier, 019
Menetti, Sandra Aparecida Pagliaci Pulino, 048
Merino, Maria, 039
Milani, Aida Maria M., 051
Milani Filho, Marco Antonio F., 051
Minardi, Andrea Maria Accioly Fonseca, 015
Minello, Italo Fernando, 049
Mol, Anderson, 026
Montoya, Daniel, 008, 055
Montoya, Manuel, 037
Moraes, Walter Fernando Araújo de, 051, 055
Morandin, Gabriele, 054
Moreira da Silva, Renata, 025
Moser, Daniela Didier Nunes, 030
Motta, Paulo Cesar, 035
Munck, Luciano, 013
N
Narendran, Sunitha, 054
Nascimento, Daniele Maria Vieira do, 030
Nascimento, Diego, 026
Nery, Luciana, 052
Neves, Isabelle Crystina, 051
Nogueira, Elaine Cristina de Oliveira Rocha, 048
Nunes, Moema Pereira, 030
O
Olavarrieta, Sergio, 025, 035
Oliveira, Fátima Bayma, 013
Oliveira, Marcelle Colares, 026
Oliveira, Marta Olivia Rovedder de, 050
Oliveira, Oderlene Vieira, 016, 026
Oliveira, Renata B., 003, 051, 055
Ostos, Jhony, 055
P
Pachoalino, Christiane Bara, 053
Paiva, Guilherme, 035
Pantoja, Javier Orlando, 015
Parente, Ronaldo Couto, 030, 045
Pedrozo, Eugenio Avila, 029
Peleias, Ivam Ricardo, 024
Pereira, Orlando Mansur, 020
Perera, Luiz Carlos Jacob, 051
Pessôa, Luís Alexandre Grubits de Paula, 014
Peters, Marcos Reinaldo Severino, 024
Pierre, Fabiana, 045
Pinheiro, Luciane Ribeiro Dias, 010, 029
Pires, Fabiana Cassilha, 008
Polo, Edison Fernandes, 011, 049
Pombo, Carlos, 005
Ponte, Vera Maria Rodrigues, 026
Pooley, Maria José, 052
Posthuma, Richard, 034
Prado, Andrea Maria, 003
Pratt, Lawrence, 029
Primo, Marcos, 004, 030
R
Ramirez, Paulo, 010, 029
Ramsey, Jase R, 016
Rangan, Srinivasa, 016
Rendon, Juan Fernando, 015
Reyes, Sebastian, 052
Rivera, Lloyd, 029
Rivera, Luis, 025
Robertson, Chris, 020
Robledo-Ardila, Cristina, 008
Robles, Fernando, 039
Rocha, Flávio Dias, 031
Rocha, Jane Barbosa da, 048
Rocha-Pinto, Sandra Regina da, 011
Rodriguez, Arnoldo Jose, 010
Romero, Daniel, 027, 049
Ruiz-Vargas, Yolanda, 031
Rullan, Samantha, 027, 049
Russo, Giuseppe Maria, 034
Russo, Michael V., 029
S
Salazar, Viviane santos, 003
Salgado, Elvira, 022
Salter, Stephen, 022, 041
Sant’Anna, Anderson, 013, 049
Santos, Andre Moreira, 034
Santos, Miguel Ángel, 036
Sarathy, Ravi, 020
Savoia, José Roberto Ferreira, 015
Scherer, Laura Alves, 049
Schollaert, Eveline, 034
Silva, Bruno Rodrigues, 016
Silva, Itiel Moraes da, 055
Silva, Rafael Igrejas, 026
Sinha, Mala, 013
Sinn, Francisca, 052
Soares, André, 040
Soares, Wendell Alves, 010
Sotelino, Fernando, 015
Sousa, Tatiana, 052
Souza, Antonio Artur de, 003
Stringer, Christina, 006
Sutter, Mariana Bassi, 011, 049
Sá, Ranny Magalhães, 014
T
Tavares, Mauro Calixta, 025, 044
Tilleman, Suzanne G., 029
Toledo, Geraldo Luciano, 053
Tomei, Patricia Amelia, 034, 018
Trespalacios Carrasquilla, Alfredo, 015
Trez, Guilherme, 035
Troccoli, Irene Raguenet, 053
Trujillo, María-Andrea, 005
Tsai, Wei-Chi, 034
U
Urdan, André Torres, 025
Uribe, Carolina, 016
V
Vallelado, Eleuterio, 031
Vasconcellos, Eduardo Gondim, 011
Vasconcelos, Maria Celeste Reis Lobo, 044
Velasquez-Montoya, Marcela, 008
Voloshin, Olesea, 016
W
Wagstaff, M. Fernanda, 034
Wanke, Peter F, 004
Woodside, Arch, 022
X
Xavier, Wlamir Goncalves, 032
Y
Yamakawa, Peter, 055
Z
Zayas-Torres, Gabriela, 031
Zelaya, Orieta, 052
Zotovici, Andrea, 029
Zucatto, Luis Carlos, 029
Paper Abstracts - Wednesday, March, 28
WEDNESDAY, MARCH, 28
001. Welcome and Opening Plenary
8:45 to 10:15 am
002. Wednesday morning break
10:15 to 10:45 am
At Break Area
10:45 to 12:15 pm
Room: I-10
Participants:
Beyond the stakeholder utility function: stakeholder capability in the value creation process. Elisabet Garriga, EADA Business School
In spite of the thousands of articles on stakeholder theory, research on value creation has had a shorter history and narrower breadth (Freeman et al, 2010;; Walsh, 2005;; Jones and Wicks, 1999). Only a few studies have researched from a stakeholder lens what value creation is (Post et al., 2002;; Harrison et al., 2010;; Bosse et al., 2009,) how stakeholders appropriate value, (Coff, 1999;; Byler and Coff, 2003) or the processes or activities by which stakeholders create value (Post et al 2002). To the extent that to date, some questions remain unanswered regarding KRZ D ¿UP VKRXOG WUHDW VWDNHKROGHUV LQ RUGHU WR
FUHDWH YDOXH 6SHFL¿FDOO\ IURP WKH VWDNHKROGHU¶V
side, several questions arise: What does value mean for stakeholders? What does “value” mean for a SDUWLFXODU JURXS RI VWDNHKROGHUV DQG KRZ GR ¿UPV
create these different types of value? How do we measure the value created by stakeholders (beyond WKH DFFRXQWLQJ DQG ¿QDQFLDO PHDVXUHV" :KDW LV
stakeholder behavior in the value creation process? The purpose of this paper is to answer these questions from Amartya Sen’s Capability Approach, identifying and measuring stakeholders’ capabilities in the value creation process. Stakeholder capability is the adequate concept to understand stakeholder welfare rather than the utility function concept. The empirical evidence is provided by an in-depth case study, of the company The Grobo Group and its stakeholders. The results indicate three types of stakeholder capabilities which are relevant for value creation: business capabilities (employable, autonomous, innovative, entrepreneurial, responsive), social capabilities (green/social) and basic capabilities (healthy). The results also show that the business capabilities are those which have higher weight which have never EHHQ LGHQWL¿HG EHIRUH LQ SUHYLRXV $PDUW\D 6HQ
Studies.
Corporate Governance and Business Ethics: An Analysis of the Major International Internal Control Frameworks. Ricardo 9LQLFLXV 'LDV -RUGmR 3RQWL¿FDO &DWKROLF 8QLYHUVLW\ RI 0LQDV
Gerais and Dom Cabral Foundation;; Antonio Artur de Souza, UFMG
This paper reports on an analysis of how business ethics is approached within internal control frameworks provided by the most relevant bodies issuing guidance in this area. The comparative content analysis of the international frameworks shows that only three of them (i.e. COCO, ERM COSO, and King Report) are clearly concerned with business ethics, and one of them, ERM COSO, is the most effective framework to address ethical issues. The results point out that an adequate structure of internal control can FRQWULEXWHWRDFKLHYLQJVLJQL¿FDQWOHYHOVRIFRUSRUDWH
governance, and delivering on improved managerial DQGRSHUDWLRQDOHI¿FLHQF\DQGHIIHFWLYHQHVV
(PHUJHQFHDQG(YROXWLRQRIWKH0DUNHWIRU&HUWL¿FDWLRQ7KH&XW
Flower Industry. Andrea Maria Prado, INCAE Business School
Since the mid-1990s, there has been a proliferation RI FHUWL¿FDWLRQ SURJUDPV LQ PXOWLSOH LQGXVWULHV 7KLV
paper studies the sponsor organizations behind the FHUWL¿FDWLRQSURJUDPVDQGVHHNVWREHWWHUXQGHUVWDQG
why multiple programs emerge in an industry. I LOOXVWUDWHKRZWKHLQVWLWXWLRQDOHQYLURQPHQWLQÀXHQFHV
sponsor organizations’ entry decision and expansion strategies, as well as their interactions over time. 7KH HPSLULFDO FRQWH[W LV WKH FXWÀRZHU LQGXVWU\ DQG
I use archival and qualitative data. The latter was FROOHFWHGWKURXJKH[WHQVLYH¿HOGZRUNLQ&RORPELDDQG
(FXDGRU²WZRRIWKHPRVWLPSRUWDQWÀRZHUH[SRUWHUV
in the world.
Strategy Formation Process and Corporate Social Responsibility: the case of CHESF. Renata B. Oliveira, UFRPE/DADM/UFPE/
PROPAD, Brazil;; Cristiane S. R. Costa, UFPE/PROPAD;; Viviane santos salazar, Federal University Of Pernambuco;; Erica Piros Kovacs, UFRPE/DADM, Brazil;; Yakara Vasconcelos Pereira Leite, UFERSA
The evolution observed in the national competitive arena requires organizations to reposition themselves with regard to decisions involving sustainability. The sector that generates and transmits electric energy represents a strategic area for the development of this theme and in Brazil, the extent and impact RI WKH 6DR )UDQFLVFR +\GURHOHFWULF &RPSDQ\ ±
CHESF stands out. The core of this article sets out to DQDO\]HWKHIDFWRUVWKDWLQÀXHQFHDQGDUHFRQWLQJHQW
on the process of shaping CHESF’s strategies for sustainability. Thus, a qualitative case study, of the exploratory-descriptive type, was undertaken and the methods of data collection consisted of applying semi-structured interviews.
10:45 to 12:15 pm
Room: I-14
Participants:
Capacity Shortfall in Brazilian Airports: New Evidences from DEA Estimates. Peter F Wanke, COPPEAD Graduate Business School
This paper reports on the use of different approaches IRU PHDVXULQJ HI¿FLHQF\ LQ PDMRU %UD]LOLDQ
airports. Departing from the bootstrapping technique presented in Simar and Wilson (1998, 2004), several DEA estimates were generated, allowing the use of FRQ¿GHQFH LQWHUYDOV DQG ELDV FRUUHFWLRQ LQ FHQWUDO
HVWLPDWHV WR WHVW IRU VLJQL¿FDQW
GLIIHUHQFHV LQ HI¿FLHQF\ OHYHOV UHWXUQVWRVFDOH
and input-decreasing/output-increasing potentials. 7KH ¿QGLQJV FRUURERUDWH DQHFGRWDO DQG HPSLULFDO
evidences regarding a capacity shortfall within Brazilian airports, where the infrastructure slacks are virtually inexistent, regardless of the airport type and location.
Technological Capabilities of Local Suppliers in Emerging Markets: The Case of Brazilian Shipbuilding. Marcos Primo, FEDERAL UNIVERSITY OF PERNAMBUCO - UFPE;; FRANK DuBois, American University, Washington D.C., USA
Technological capabilities (TC) play a key role in WKH FRPSHWLWLYHQHVV RI ¿UPV LQ LQGXVWULDO VHFWRUV
Suppliers in emerging economies often acquire technological capabilities by operating and mastering technologies developed by others and then leveraging this learning to develop indigenous technologies. By UHYLHZLQJ UHVHDUFK RQ ¿UP VSHFL¿F WHFKQRORJLFDO
capabilities, the development of global value chains and industrial clusters in emerging markets we discuss local suppliers’ insertion and upgrading in the supply chains of new large industrial enterprises. Using the Brazilian shipbuilding industry as context, we investigate and develop propositions related to the ability of local suppliers to develop technological capabilities that permit eventual insertion into the local supply chain. This research has applications for managers and policy makers from other emerging market countries seeking to increase local sourcing through development of local suppliers.
005. Corporate Finance - Corporate Governance, Political Connections and Risk Management
10:45 to 12:15 pm
Room: I-7
Participants:
Corporate Governance Mechanisms in Family Firms: Evidence from CEO Turnovers. Maximiliano Gonzalez, UNIANDES;; Alexander Guzman, CESA;; María-Andrea Trujillo, CESA;; Carlos Pombo, UNIANDES
,QWKLVDUWLFOHZHHYDOXDWHWKHHI¿FLHQF\RIFRUSRUDWH
JRYHUQDQFH PHFKDQLVPV LQ ¿UPV ZLWK IDPLO\
involvement, by estimating the sensitivity of CEO WXUQRYHU WR ¿UP SHUIRUPDQFH 8VLQJ D GHWDLOHG
GDWDEDVH RI PRVWO\ QRQOLVWHG &RORPELDQ ¿UPV ZH
show that family ownership and control reduce the SUREDELOLW\RI&(2WXUQRYHULQFDVHVZKHUH¿QDQFLDO
performance has been poor, while active family participation in the board of directors has the opposite effect. These results are robust even when the CEO is also a family member.
Do Internationalized Companies Have Better Governance? Lessons from Brazil. $QGUH &DUYDOKDO 3RQWL¿FDO &DWKROLF
University of Rio de Janeiro
Multinational enterprises (MNEs) have grown and H[SDQGHGWKHLUSUHVHQFHVLJQL¿FDQWO\LQUHFHQW\HDUV
Governing MNEs’ activities in different countries LV FRPSOH[ DQG GHPDQG HI¿FLHQW JRYHUQDQFH
arrangements. Although there is an extensive literature on both MNEs and corporate governance, the Latin American Firms Competing in the Global Economy
relationship between MNEs and governance remains largely unexplored. This paper analyzes multiple aspects of governance of MNEs by using broad ¿UPOHYHO JRYHUQDQFH LQGLFHV , XVH FRPSUHKHQVLYH
%UD]LOLDQ GDWD DQG ¿QG WKDW 01(V KDYH EHWWHU
governance. Overall, MNEs have better disclosure, board and shareholder practices. The results are robust to alternate measures of governance and to controlling for endogeneity and self-selection.
Interaction Effects between Types of Political Connection: Evidence from Brazil. Rodrigo Bandeira de Mello, FGV-SP;; Rosilene Marcon, Universidade do Vale do Itajai - UNIVALI
This paper used the literature on political strategy and corporate governance to analyze the effects of political FRQQHFWLRQV RQ ¿UP SHUIRUPDQFH :H DVVHPEOHG
a panel database comprising three elections with multiple secondary data sources. The statistical software used was STATA. The results allowed for the conclusion that, businesses that have some directors with political experience will show a positive result, XVLQJ 7RELQ¶V 4 DV WKH PHDVXUH RI WKH ¿UP¶V YDOXH
When the two variables were present, there was also D VLJQL¿FDQW EXW QHJDWLYH HIIHFW VKRZLQJ WKDW WKH
government ownership reduces the positive effect of the connected board.
10:45 to 12:15 pm
Room: Salão AMEX
Participants:
International Marketing Strategies in Clusters: Insights from the Southern Hemisphere. Christian Felzensztein, School of Business, Universidad Adolfo Ibañez;; Christina Stringer, University of Auckland Business School;; Maureen Benson-
Rea, University of Auckland Business School;; Susan Freeman, Adelaide Business School, Australia
This study is concerned with co-operative marketing VWUDWHJLHV DPRQJ FOXVWHUEDVHG ¿UPV LQ WKH PRVW
important wine producing and exporting countries in the southern hemisphere: Argentina, Australia, Chile and New Zealand. In particular, we examine the GHYHORSPHQW RI LQWHU¿UP PDUNHWLQJ FRRSHUDWLRQ
a particular type of positive marketing externality (Brown, McNaugthton and Bell, 2010), which is H[SHFWHGWREHXQGHUWDNHQE\¿UPVDLPLQJWRDFKLHYH
competitive positioning in international markets. Our results discuss similarities and differences of Latin $PHULFDQ¿UPVYLVjYLVWKRVHRIRWKHUFRQWLQHQWV:H
also highlight implications for academic research in international business, managerial practice and public policy.
International Oriented Clusters: Lessons from Latin America. Christian Felzensztein, School of Business, Universidad Adolfo Ibañez;; Eli Gimmon, Tel-Hai University - Haifa;; Ken Deans, Department of Marketing, University of Otago, New Zealand
This paper reports on a four year longitudinal study that examined several dimensions of and changes LQ LQWHU¿UP LQWHUQDWLRQDO PDUNHWLQJ FRRSHUDWLRQ
and social networks in an export-oriented cluster. Ten preliminary interviews were conducted in early 2003 to fully understand the industry and its players’ interactions. This allowed the development of the questionnaire, which was sent during 2003, to all 115 companies involved in the main value chain activities of the salmon farming industry. After three months of follow-up reminders a usable 23 responses (20%) were received. In the second stage, 2007, WKH DXWKRUV FRQGXFWHG DQRWKHU VXUYH\ ZLWK ¿UPV
(14%) responding. The study contributes to our XQGHUVWDQGLQJRIKRZDQGZKHQ¿UPVLQH[SRUWRULHQWHG
clusters compete and cooperate, particularly in areas where it is possible to gain or lose an international competitive advantage. We outline implications for policy makers and practitioners in Latin America who KDYHDQLQÀXHQFHRQWKHGHYHORSPHQWGLUHFWLRQDQG
trajectory of regional clusters.
Knowledge Transfer among the Small Businesses of a Brazilian Cluster. Valmir Emil Hoffmann, University;; Gisele Silveira Coelho Lopes, University;; Janann Joslin Medeiros, University
The transfer of knowledge among the small businesses of a highly competitive cluster, leader in Brazilian furniture exports, was studied, using concepts highlighted in the literature as conditions that facilitate within-cluster knowledge transfer to structure the survey instrument. Responses, received from 71.7% of the total population of agglomerated ¿UPV ZHUH VXEPLWWHG WR IDFWRU DQDO\VLV )LQGLQJV
suggest that knowledge transfer can occur under a variety of different combinations of conditions and that identifying and exploiting the conditions for knowledge transfer in a cluster is a capability and may constitute a source of competitive advantage for the ¿UPVSRVVHVVLQJLW
Nanotechnology Networks and the issue of evaluation. Mercy Escalante-Ludena, University UNASP-FEI/Business Administration;; José de Jesús Pérez Alcázar, University of Sao Paulo/EACH/Information Systems
Innovation networks and specially in the public sector are considered as critical policy instruments to promote the FUHDWLRQ DQG IRUWL¿FDWLRQ RI UREXVW LQQRYDWLRQ V\VWHPV
like platforms of learning for the actors. They constitute themselves in integral element in order to improve the technological development, and the competitiveness of the country. Therefore and considering the relevance of these networks, there is a necessity of evaluating their development in order to know its innovation potential and performance, but unfortunately the literature about frameworks for assessing these networks is scarce, especially in nanotechnology. The existing ones are IUDJPHQWHG OLQHDO DQG QRQ ÀH[LEOH ,Q JHQHUDO WKH
research in this area is still weak. In this sense, the main objective of this work is to present the proposal of a framework for evaluating nanotechnology innovation networks. We want to close this gap somehow, trough DV\VWHPLFG\QDPLFÀH[LEOHDQGWUDQVSDUHQWDSSURDFK
An empirical research, associated to three assumptions, was developed in order to support the proposal. This research was both qualitative as quantitative and it was used research instruments like a semi-structured interview to key actors and a survey. The method was exploratory and depth case study.
007. Wednesday lunch
12:15 to 1:30 pm
1:30 to 3:00 pm
Room: I-10
Participants:
Inducascos S.A.: International operations and local market leadership. Marcela Velasquez-Montoya, Universidad EAFIT / Department of Design Engineering;; Cristina Robledo-Ardila, Universidad EAFIT, International Business Department;; Esteban Aristizabal UribeEsteban Aristizabal Uribe
The Colombian company Inducascos S.A. was established in 1998 to manufacture plastic products including motorcycle helmets for third parties. After the year 2000, the explosive growth of the Colombian motorcycle market due to the increase in imported products from China, the transformation of the related regulations and a growing safety conscious consumer, are the key forces driving the internationalization of the company. By 2005, the company faced two important challenges to achieve leadership and consolidate an incipient internationalization process: products compliance with the existent local and international UHJXODWLRQVDQGGLYHUVL¿FDWLRQRIWKHSURGXFWSRUWIROLR
to attend a segmented market.
Miss Venezuela: More than just Beauty? Nunzia Auletta, IESA/
Entrepreneurship Center;; María Helena Jaén, IESA
The case centers on how a world-famous beauty pageant can be deployed as a strategic asset for a major TV complex. Miss Venezuela (MV) had become a global icon. Organización Cisneros (OC), Latin America’s second-largest family-owned business, grew MV as it built a business empire. Adriana Cisneros, named OC VP of the Board and Strategy Director in 2009, turned MV into a key CSR strategy for Venevisión (VV), Venezuela’s leading open-
signal TV channel. VV represented the Cisneros family’s strongest remaining tie with Venezuela. Adriana sought ways to build on MV as a means for strengthening OC overall business strategy
Spoleto: The Internationalization of a Brazilian Franchise of Italian Cuisine. Marcus Wilcox Hemais, Instituto Coppead de Administração;; Fabiana Cassilha Pires, Pontifícia Universidade Católica do Rio de Janeiro / IAG;; Olivia Vieira Marx Andrade, Pontifícia Universidade Católica do Rio de Janeiro / IAG;; Renata Pautasso Barreto Amorim, ontifícia Universidade Católica do Rio de Janeiro / IAG
This teaching case describes the internationalization process of Spoleto, a Brazilian franchise of Italian cuisine, with special focus on the expansions to Mexico and to Spain. BALAS Annual Conference 2012: The Business Association of Latin American Studies
The entry mode to these countries was through master franchises with local companies that had experience managing international activities of multinational fast food chains. This did not mean that, for Spoleto, the internationalization process was smooth. Various problems emerged, forcing the company to look for new partners in these countries. The case discusses these issues and the way Spoleto dealt with them, and how it has structured itself for its future international expansions.
Grupo Britt N.V.: Building the Britt Brand Business in the United States. Esteban R. Brenes, INCAE Business School;; Amitava CHATTOPADHYAY, INSEAD;; Daniel MontoyaDaniel Montoya
The case describes the evolution of the company from its inception to the present day, and the logic of its development and internationalization process throughout the Americas. The company produces and distributes products, such as coffee, chocolate, nuts and cookies under their own brand. It also has around 80 retail stores located at airports and tourist locations in several countries. The main topics of the case are international expansion and brand positioning. It is an in-depth and complex case and is suited for use with advanced MBAs, EMBAs, as well as practitioners.
1:30 to 3:00 pm
Room: I-14
Participants:
Micromultinational or not? The effects of international entrepreneurship, networking and learning. José Ernesto Amorós, Universidad del Desarrollo;; Pavlos Dimitratos, University of Glasgow;; Maria Soledad Etchebarne, Universidad de Santiago de Chile;; Christian Felzensztein, School of Business, Universidad Adolfo Ibañez
This study investigates the effect of three variables, international entrepreneurship orientation, networking and learning perspectives on the probability of the ¿UPV WR EHFRPH 0LFURPXOWLQDWLRQDOV P01(V 7KLV
research draws from a survey on activities of 116 Chilean mMNEs. We use multivariate regression PRGHOVWRWHVWRXUK\SRWKHVHV7KH¿QGLQJVVXJJHVW
that risk propensity and networking with domestic and international partners increase the likelihood of D ¿UP WR EHFRPH D P01($OVR JLYHQ WKH SRVLWLYH
association between mMNEs and international performance, management practitioners are advised to nurture and develop risk propensity and networking, which are associated with the probability of becoming an mMNE.
7KH¿UVWH[SRUWRIKLJKWHFKQRORJ\VPDOODQGPHGLXPHQWHUSULVHV
a comparative analysis of Costa Rican and Italian software exporters. Luciano Ciravegna, Royal Holloway, University of London;; INCAE Business School;; Luis Lopez, INCAE Business School;; Sumit Kundu, Florida International University
7KLV VWXG\ FRPSDUHV WKH ¿UVW H[SRUWV RI KLJK
technology small and medium enterprises (HTSMEs) from Costa Rica and in Italy. The objective is to explore ZKHWKHU QHWZRUNV KHOSHG WKHP SHQHWUDWH WKHLU ¿UVW
foreign market, and to discuss the mechanisms used WR GHYHORS WKHVH QHWZRUNV ,W SUHVHQWV WKH ¿QGLQJV
using descriptive statistics and explains the different processes through which the HTSMEs built and used their networks through selected case studies. ,W LGHQWL¿HV IRXU PDLQ QHWZRUN EXLOGLQJ PHFKDQLVPV
± FOLHQW VXSSOLHU UHODWLRQVKLSV H[LVWLQJ SHUVRQDO
contacts, contacts acquired by chance, and contacts DFTXLUHGWKURXJKVSHFL¿FVWUDWHJLHV,WFRQWULEXWHVWR
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1:30 to 3:00 pm
Room: I-7
Participants:
Analysis of the Plans of International Accounting Education in Professional Accounting in the city in São Paulo. MARCELO RABELO HENRIQUE, UNIVERSITY UNIP, UNINOVE E UNICASTELO;; Wendell Alves Soares, Universidade Nove de Julho;; José Abel de Andrade Baptista, Faculdade de Tecnologia da Zona Leste;; Paulo Cristiano de Oliveira, Universidade São Judas Tadeu;; Paulo Ramirez, FATEC ZL - Faculdade de Tecnologia da Zona Leste;; Luciane Ribeiro Dias Pinheiro, Universidade Mogi das Cruzes-UMC
The research aimed to identify and analyze the conditions of teaching International Accounting Course Accounting Course in Greater São Paulo, especially with regard to check the load, the basic and complementary bibliography used and proposed by the teachers in their teaching plans the discipline of International Accounting. We analyzed the plans for teaching the subject in two groups of higher education LQVWLWXWLRQV&ROOHJHWKHVWJURXSZLWK¿YHRIWKHWHQ
best courses ranked by ENADE, 2006, the Group 2 with eight courses chosen for accessibility, a total of thirteen courses in Accounting analyzed.
Analysis of the current state of CSR in Latin America: A Model for Capturing Costs Associated with CSR. Arnoldo Jose Rodriguez, Walker School of Business/Webster University
The main objective of this paper is to report on the current situation of CSR implementation in Latin America and then propose a model that improves the management and effectiveness of CSR. We surveyed ¿UPV LQ /DWLQ $PHULFD FRXQWULHV LQ RUGHU WR
determine the state of managerial sophistication when dealing with CSR initiatives. Our results indicate that there is a generalized lack of understanding of what FRQVWLWXWHV &65$OVR ¿UPV DUH QRW VRSKLVWLFDWHG RU
HI¿FLHQWRQPHDVXULQJDQGPDQDJLQJWKHLQYHVWPHQWV
and costs related with the implementation of CSR. Once that we gathered the data and interpreted the results, we focused our attention to the generation of a model that will improve the way that CSR is being implemented, controlled and communicated.
1:30 to 3:00 pm
Room: Salão AMEX
Participants:
Brazilian franchising around the world: foreign presence and degree of internationalization. Livia Lopes Barakat, Fundação Dom Cabral;; Sherban Leonardo Cretoiu, Fundação Dom Cabral;; Mayara Ximenes Dalbem, Fundação Dom Cabral
Over the past decade, Brazilian companies have not only increased foreign direct investment but also the participation in international markets via franchising agreements. An empirical study was conducted with 15 Brazilian franchise networks regarding foreign agreements in the last three years. By understanding the nature of their global activities we attempt to develop a measure of the degree of internationalization. Furthermore, we present a panorama of their internationalization in terms of current status, geographic dispersion and challenges faced when establishing foreign agreements.
Critical factors for knowledge transference within franchising networks: an exploratory study over a Brazilian franchise chain of language schools. Sandra Regina da Rocha-Pinto, PUC-Rio, Departamento de Administração (IAG);; Veranise Jacubowski Correia Dubeux, PUC-Rio, Departamento de Administração (IAG), ESPM-Rio;; Felipe Castello-Branco, PUC-
Rio, Departamento de Administração (IAG)
$VSHFWV WKDW LQÀXHQFH DQG RU UHSUHVHQW WKH
conditions to realize knowledge exchange, learning and development of the intellectual capital within the organizations constitute a topic of utmost importance to the survival of enterprises at any segment or industry. Recent surveys suggest the adequacy of the tradeoff to which individual entrepreneurs submit when they take the decision of becoming part of a franchising system. The franchisees accept to pass on part of WKHLUSUR¿WVWRDIUDQFKLVRULQWKHIRUPDWRIIHHVDQG
royalties in exchange to access knowledge restricted to the members of the network. The critical factors, DEOH WR LQÀXHQFH WKH WUDQVIHUHQFH RI RUJDQL]DWLRQDO
knowledge, refer to formal and informal mechanisms that build up favorable conditions to exchanges within the organization (or among organizations of a network). The present study investigates the perception of the members of a Brazilian franchising chain, knowledge intensive, regarding the factors they consider to be critical to promote the transference of knowledge within this network. To reach this objective we developed a case study. In a qualitative research ZHPDGHXVHRISHUVRQDOLQWHUYLHZVLQGHSWK±FDUULHG
RXWIURP'HFHPEHUWR0D\ZLWK¿IWHHQ
IUDQFKLVHHV ± DQG SHUFHQWDJH GDWD REVHUYHG IURP
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of that network. Some factors became then evident regarding the perception of Brazilian franchisees regarding critical factors for knowledge transference within a network: a group of structural essential factors and a group of critical incremental factors were distinguished. This study presents evidences that, for Brazilian franchisees, social linkages are determining factors when it comes to transferring knowledge within a network.
Internationalization Strategies adopted by Natura in Latin America and Europe. Mariana Bassi Sutter, School of Economics, Business Administration and Accountancy (FEA) - University of São Paulo (USP) - Business Administration;; Eduardo Gondim Vasconcellos, Economics, Business Administration and Accountancy School - University of São Paulo - FEA;; Edison Fernandes Polo, Universidade São Paulo
This study seeks to identify the main strategies adopted by Natura in its internationalization process in Latin America and Europe. To this end, a survey was conducted on the theoretical framework that discusses about the internationalization of companies, the internationalization theories, the motivations for organizations to go international and the internationalization strategies. An exploratory qualitative research was conducted based on the case study method. To collect the data, we conducted interviews with a company’s executive and an intense GRFXPHQWDU\DQDO\VLVZKLFKDOORZHGWKHLGHQWL¿FDWLRQ
of the main internationalization strategies adopted by Natura in Latin America and Europe.
Juan Valdez Cafe: International Expansion. Christopher Camposeo, Northeastern University
7KH&RORPELDQ¿UP3URFDIHFRO6$DOVRNQRZQE\
its main product, Juan Valdez, was created by the Colombian Coffee Growers Association in Colombia as a way to better promote Juan Valdez coffee and coffee shops within Colombia and in new foreign markets. After a strong start with retail store openings in Bogota in 2002 the organization moved quickly both within Colombia and in other promising markets such as the United States and Spain. Yet the recent closing of cafés in Seattle and New York has led to some concern about location selection and appeal with target customers.
3:00 to 3:15 pm
At Break Area
3:15 to 4:45 pm
Room: I-10
Participants:
Concepts of Training and Constraints on the Development of Professional Competencies in the Software Industry. Andre Luis de Castro, Universidade Estadual de Londrina - UEL;; Luciano Munck, Universidade Estadual de Londrina - UEL
A better understanding of the training process of professional competencies is still a challenge to the competence-based management. A path viewed LQ WKLV VWXG\ WR ¿OO SDUW RI WKLV JDS LV WR H[SORUH WKH
relationship among the concept of training adopted by the organization and constraints to training. The software industry was chosen for this study EHFDXVH UHTXLUHV H[WUHPHO\ TXDOL¿HG SURIHVVLRQDOV
It used the quantitative methodological approach by collecting data through a structured questionnaire. Statistical methods BALAS Annual Conference 2012: The Business Association of Latin American Studies
ZHUHDSSOLHGLQWKHDQDO\VLV$PRQJWKHNH\¿QGLQJV
is the importance of sharing experience among co-workers for the development of professional competencies.
Occupational competencies and organizational modernity: an analysis into emerging economies. Anderson Sant’Anna, Fundação Dom Cabral;; Fátima Bayma Oliveira, Fundação Getúlio Vargas/ Escola Brasileira de Administração Pública e de Empresas;; 6DPLU/yW¿)XQGDomR'RP&DEUDO;; Mala Sinha, University of Delhi / Faculty of Management Studies
7KLVDUWLFOHSUHVHQWVWKH¿QGLQJVIURPDVWXG\GHVLJQHG
to analyze the constructs Occupational Competencies and Organizational Modernity considering empirical data surveys made with professionals from companies in emerging economies - Brazil, Russia, India and Taiwan. Data treatment by multivariate analysis and descriptive techniques unveiled a high demand for the investigated competencies, among which those described as third dimension competencies. The results also pointed out that the demand for the investigated competencies is not followed, at the same level, by modern management policies and practices, suggesting the need for organizational environments more adherent to the required new SURIHVVLRQDOSUR¿OHV
3:15 to 4:45 pm
Room: I-14
Participants:
Consumer Acceptance and Readiness for High-Technology Products. Jorge Brantes Ferreira, IAG Business School, 3RQWL¿FDO &DWKROLF 8QLYHUVLW\ RI 5LR GH -DQHLUR;; Angela da 5RFKD ,$* %XVLQHVV 6FKRRO 3RQWL¿FDO &DWKROLF 8QLYHUVLW\ RI
Rio de Janeiro;; Jorge Ferreira da Silva, IAG Business School, 3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR
This study proposes an extended model for consumer adoption of high technology products integrating two models in the literature: the Consumer Acceptance of Technology (CAT) and the Technology Readiness Index (TRI). The extended model, dubbed Consumer Acceptance and Readiness for Technology (CART), was tested in a sample of young Brazilian university students using Structural Equation Modeling (SEM). The results showed that CART is able to explain 42% more of the variance observed in the attitude towards adoption of new technologies than CAT and that consumers’ cognitive and affective evaluations of QHZWHFKQRORJLHVDUHVLJQL¿FDQWO\LQÀXHQFHGE\WKHLU
technology readiness.
Deceptive Advertising and the Brazilian Code of Consumer Defense: Analysis of Brazilian Automobile Consumers’ Perceptions. 'DQLHO.DPORW3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LR
de Janeiro;; /XtV$OH[DQGUH*UXELWVGH3DXOD3HVV{D3RQWL¿FDO
Catholic University of Rio de Janeiro;; Ranny Magalhães Sá, 3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR
This article analyzes Brazilian consumers’ perceptions of deception in advertising, identifying if they perceive GHFHSWLRQ DV GH¿QHG E\ FRQVXPHU SURWHFWLRQ ODZV
and also if they are more likely to believe the content of a deceitful ad placed by a popular brand. It furthermore analyzes consumer reaction when they feel deceived by an advertisement. Based upon quantitative research covering 109 consumers, we discovered that they trusted content of deceitful advertising more if the brand is well-known. They DOVR GRQ¶W GH¿QH GHFHLW WKH VDPH ZD\ DV ZULWWHQ LQ
consumer protection laws. In addition, few consumers take action against companies that defraud them.
The effect of information diagnosticity and brand name on sensitivity to missing information. Jose Mauro C. Hernandez, Centro Universitario da FEI;; Xiaoqi Han, University of Alaska (Fairbanks);; Frank R. Kardes, University of Cincinnati
This study investigates the effect that brand names and information diagnosticity have on sensitivity to PLVVLQJ LQIRUPDWLRQ 7KH ¿UVW H[SHULPHQW SUHVHQWV
evidence that consumers are able to detect missing information when only less-diagnostic information is provided. The next three experiments reveal that a brand name decreases sensitivity to missing information of novices independently of amount and diagnosticity of information presented. On the other way, results suggest that experts are able to detect missing information independently of the brand or information diagnosticity.
Virtual Communities as Reference Groups: a Participant Perspective. *DEULHOD 3DVLQDWR /HDO 3RQWL¿FDO &DWKROLF
University of Rio de Janeiro;; /XLV)HUQDQGR+RU0H\OO3RQWL¿FDO
Catholic University of Rio de Janeiro;; Luís Alexandre Grubits de 3DXOD3HVV{D3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR
This study investigated relationships among members RI D YLUWXDO FRPPXQLW\ DQG JURXS LQÀXHQFHV RQ
purchasing decisions. Posts were analyzed to identify FDWHJRULHV RI LQÀXHQFHV RQ FRQVXPSWLRQ GHFLVLRQV Twenty-one interviews were conducted based on those categories. Results unveiled a basic code of conduct, suggesting that the community acts as a QRUPDWLYH UHIHUHQFH JURXS ZLWK VWURQJ LGHQWL¿FDWLRQ
among participants. Group leaders seemed to be active participants, those with more experience with products related to group’s interests, or those SHUFHLYHG DV KDYLQJ UH¿QHG WDVWHV 7KHUH ZDV
evidence that purchasing intentions and behavior can be altered as a result of interactions among members.
3:15 to 4:45 pm
Room: I-7
these countries. The results indicate that the most VLJQL¿FDQW YDULDEOH LV WKH DEVROXWH FKDQJH LQ WKH
number of notches for downgrades.
Participants:
Forward Contract-based Hedging Strategy in Electricity Markets. Javier Orlando Pantoja, Universidad EAFIT;; Alfredo Trespalacios Carrasquilla, Universidad EAFIT;; Juan Fernando Rendon, Universidad EAFIT
Abstract People and companies negotiating in liberalized electricity markets are exposed to risks requiring analysis and treatment different from other types of commodities. The dynamics of the spot price, joined to the need to complete the market covering the exposure to volume risk, make this market different and complex. This paper presents a scheme of static hedging that may be implemented ZKHQORRNLQJWRPD[LPL]HWKHH[SHFWHGEHQH¿WYDOXH
adjusted by risk, and when facing volume uncertainty. Under these circumstances, the agent participates in an electricity market whose spot price is seasonal and mean reversible. The only available hedging tool assumed were the forward contracts incorporating a risk premium. As the study case, the Colombian electricity market was chosen. Stochastic calculus and Montecarlo simulation were used for the theoretical development. It was found that, when the forward risk premium is present, the contract price will drift;; hence, an agent’s hedging level will depend on their risk aversion level, the expected volatility volume, the long-term risk premium and the expected correlation between the volume and the forward price.
How to minimize incentives to rating centered regulatory arbitrage? The current Brazilian Approach to Basel Minimum Capital Requirements. Rodrigo Gonzalez, University of Sao Paulo;; Fernando Sotelino, Columbia University;; José Roberto Ferreira Savoia, Universidade de São Paulo (USP)
This theoretical paper explores the issue of regulatory dependence in credit ratings, how it emerged and HYROYHGH[DFHUEDWLQJFRQÀLFWVRILQWHUHVWH[SRVHGLQ
the Meltdown and leading to banking reforms in the 86DQGLQ(XURSH,WVSHFL¿FDOO\H[DPLQHV7KH'RGG
Frank Act and the European Commission proposal for Credit Rating Agencies (CRAs) and Basel II.5 and III new trading book. After concluding that these three proposals do not fully neutralize the incentives towards rating-centered regulatory arbitrage, this paper SRLQWV WR WKH EHQH¿WV RI WKH 6LPSOL¿HG 6WDQGDUGL]HG
Approach of Basel II, the current Brazilian approach, and demonstrates how it fully addresses this issue.
The Impact of Credit Rating Changes in Latin American Stock Markets. Abner de Pinho Nogueira Freitas, Insper Instituto de Ensino e Pesquisa;; Andrea Maria Accioly Fonseca Minardi, Insper Instituto de Ensino e Pesquisa
Our objective is to examine whether a rating change or &UHGLW:DWFKDQQRXQFHPHQWKDVDVLJQL¿FDQWLPSDFW
on Latin American stock prices. We analyze four major Latin American economies: Argentina, Brazil, &KLOH DQG 0H[LFR :H ¿QG VLPLODU UHVXOWV WR WKRVH
observed in the literature, wherein the impact is quite VLJQL¿FDQW IRU UDWLQJ GRZQJUDGHV EXW OHVV UHOHYDQW
for rating upgrades and Credit Watch. We also investigate which variables best explain the impact on stock prices of rating changes announcement in 016. Strategies for Global Competitiveness - International Expansion
3:15 to 4:45 pm
Room: Salão AMEX
Participants:
Brazilian Banks’ Main Motivations and Strategies Towards International Markets. JOSE MAURICIO GELEILATE, UNIVERSITY OF FORTALEZA;; Sergio Henrique Arruda Cavalcante Forte, UNIVERSITY OF FORTALEZA;; Oderlene Vieira Oliveira, UNIVERSITY OF FORTALEZA (UNIFOR);; Norton González, University of Fortaleza
This study aimed at answering why and how Brazilian banks internationalize. Additionally, the degree of internationalization of these banks was calculated. Based on multiple case studies, using the content analysis technique and the software Atlas/ti, we interviewed experts from four national institutions related to banking in Brazil and also managers of the three largest domestic banks, the only internationalized. We concluded that the three Brazilian banks started their operations abroad with asset seeking motivations and with different entry strategies. The degree of internationalization of Itaú Unibanco showed better performance (0.59) than Banco do Brasil (0.40) and Bradesco (0.33).
Going Abroad Through Acquisitions:An Exploratory Analysis of Brazilian Companies’ Recent International Expansion. Srinivasa Rangan, Babson College;; Carolina Uribe, Babson College;; Henrique Duarte, Babson College
Since the 1990s, Brazilian companies have been DFTXLULQJ¿UPVDEURDG7KHSDFHRIDFTXLVLWLRQVKDV
accelerated recently. Academics are yet to address the whys and wherefores of this phenomenon. Drawing on academic literature on Third World multinationals and traditional multinationals, this paper develops tentative hypotheses to explain the phenomenon and tests them using aggregate and anecdotal evidence. It concludes that Brazilian companies may have now joined the ranks of traditional multinationals from developed countries. Acquisitions are a manifestation RI %UD]LOLDQ ¿UPV¶ HIIRUWV WR FRPSHWH JOREDOO\ 7KH
paper then outlines possible future research avenues in this emerging area of international business.
The Entry-Mode Decisions of Brazilian Multinationals. Alex Ribeiro Costa, Ibmec Business School;; Rodrigo Ladeira, UFBA;; Luiz Alberto Nascimento Campos Filho, Ibmec Business School;; Bruno Rodrigues Silva, UNIJORGE
Entry modes studies consisted of a positive correlation between transaction cost theory and the choice of multinationals from developed countries for a wholly owned subsidiary. Therefore, entry mode researchers must introduce two new trends: The institutional WKHRU\ LQÀXHQFH DQG WKH EHKDYLRU RI PXOWLQDWLRQDOV
from emerging countries. This study examines the impact of sociological approach combined with the economic approach on entry-mode BALAS Annual Conference 2012: The Business Association of Latin American Studies
decisions by Brazilian multinationals. The results suggest that the transaction cost theory does not have a positive correlation with the wholly owned entry mode when tested in an emerging country, different from developed countries.
To Go or Not? The Effects of Satisfaction and Commitment on the Intention to Internationalize. Jase R Ramsey, Fundacao Dom Cabral;; Livia Lopes Barakat, Fundação Dom Cabral;; Thomas Ganey, University of Alabama;; Olesea Voloshin, University of Alabama
:H SURYLGH HYLGHQFH WKDW ¿UPV ZKLFK DUH PRUH
committed to internationalization systematically differ IURP¿UPVWKDWDUHOHVVFRPPLWWHGWRLQWHUQDWLRQDOL]DWLRQ
in their future intention to internationalize. We analyze data from 42 large Brazilian MNEs one year after the JOREDO ¿QDQFLDO FULVHV LQ RUGHU WR GHFLSKHU ZKHWKHU
¿UPV IURP D ODUJH HPHUJLQJ PDUNHW EHKDYH LQ WKH
same way as prior literature grounded in established industrialized countries may predict. We discuss WKH LPSOLFDWLRQV RI WKHVH ¿QGLQJV IRU WKH OLWHUDWXUH
on emerging market MNEs and internationalization strategies.
4:45 to 5:15 pm
At Break Area
5:15 to 6:45 pm
Room: I-10
019. Panel - Internationalization of Brazilian and Spanish Firms
5:15 to 6:45 pm
Room: I-14
020. Panel - Energy, Sustainability and Citizenship in Latin America: Strategies for the Future
5:15 to 6:45 pm
Room: I-7
3DQHO7KHUHVLOLHQFHRIWKH%UD]LOLDQ¿QDQFLDOV\VWHP
during and after the 2008 crisis
5:15 to 6:45 pm
Room: Salão AMEX
Welcome Opening Reception
6:45 to 8:00 pm
Paper Abstracts - Thursday, March, 29
THURSDAY, MARCH, 29
022. Plenary - Meet the Editors
8:45 to 10:15 am
10:45 to 12:15 pm
Room: I-14
Participants:
023. Thursday morning break
10:15 to 10:45 am
At Break Area
10:45 to 12:15 pm
Room: I-10
Participants:
Carbon Neutrality at Coopedota R.L. Juan Carlos Barahona, INCAE Business School
5HFHQWO\&RRSHGRWDEHFDPHWKH¿UVWDQGVROHFRIIHH
producer of Carbon Neutral coffee. This case presents the decisions that the general managers had to face to promote and fully develop this initiative. The case provides information of different aspects related with the community and stake holders position, as well as WHFKQLFDO¿QDQFLDOKKUUDQGRWKHUPDQDJHULDOLVVXHV
The case and teaching note is provided in the same ¿OH
Managing Change in Natural Parks: Stakeholder Relations. 7DQLD 7LVVHU %H\GD 3RQWL¿FDO &DWKROLF 8QLYHUVLW\ RI 5LR GH
Janeiro (PUC-Rio);; 0DUFRV&RKHQ3RQWL¿FDO&DWKROLF8QLYHUVLW\
of Rio de Janeiro (PUC-Rio)
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implementing organizational changes related to participatory management in a municipal natural park in Rio de Janeiro. The situation presented in the case is geared towards a fairly sophisticated discussion in terms of change management with regard to the various stakeholders, their behavior, relationships and interests. Study of the case is intended to (1) engender understanding of the complex process of managing organizational change;; (2) highlight aspects of behavior and positioning of the stakeholders before the changes;; (3) develop familiarity with the concepts and methods of managing organizational change.
Are comparative ads more effective than noncomparative ads in Latin America? Enrique Manzur, Universidad de Chile;; Pedro Hidalgo, Universidad de Chile;; Sergio Olavarrieta, School of Business and Economics University of Chile;; Pablo Farías, Universidad de Chile
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comparative advertising is more effective than noncomparative advertising, too little is known about the potential of comparative advertising in Latin America. This article explores the effectiveness of comparative advertising in Chile using two different product categories and controlling by gender and age. The results suggest that comparative ads are not more effective than noncomparative ads. While an H[SHULPHQWDOUHVHDUFKLVQRWVXI¿FLHQWWRHVWDEOLVKWKH
generalized nonsuperiority of comparative advertising in the region, the results support the idea that comparative advertising could not be more effective than noncomparative advertising for many marketing campaigns in Latin America.
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attitudes to fashion ads. *HUDOGR *RGR\ 3RQWL¿FDO &DWKROLF
University of Rio de Janeiro;; /XLV)HUQDQGR+RU0H\OO3RQWL¿FDO
Catholic University of Rio de Janeiro;; Renata Moreira da Silva, 3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR
Advances in medicine have increased life expectancy and quality of life for people over 55. They feel younger than their actual age and engage in activities that would have been unimaginable a decade ago. Mature women’s interest in fashion has also increased VLJQL¿FDQWO\ 7KLV VWXG\ DLPV DW LQYHVWLJDWLQJ WKH
relationship between women’s cognitive age and their emotional responses towards fashion advertising. A survey with 164 women aged 55 to 70 evidenced that their self-perception is in accordance with their cognitive age, and they identify themselves mostly with photographic models of their own age, increasing their positive attitude towards advertised clothes.
Pereira’s Equity: Teaching Introductory Accounting With a Family Approach. Ivam Ricardo Peleias, Centro Universitário FECAP;; Edilei Rodrigues de Lames, Centro Universitário FECAP;; Liliane da Costa Jacobs Lames, Centro Universitário FECAP;; Marcos Reinaldo Severino Peters, Centro Universitário FECAP
The case describes the situations of a Brazilian middle-
class family, as an alternative to teach Introductory Accounting in undergraduate programs. The aim is to show the integration of accounting contents offered in the subject, applied to the most common and nearest H[SHULHQFH RI IUHVKPHQ LQ WKHLU ¿UVW XQGHUJUDGXDWH
program: the family. The case can be solved in two SKDVHVWKH¿UVWGXULQJDFODVVRIXSWRPLQXWHV
the teacher develops six activities, culminating in the students answering up to four suggested questions;; the second, whose application is left to the teacher, in another class further ahead, is numerical.
Meaning Transference Between Consumers, Characters and %UDQGV DQG 7KHLU ,QÀXHQFH RQ (DFK 2WKHU ± 3URSRVDO IRU DQ
Expanded Model. Mauro Calixta Tavares, Fundação Pedro Leopoldo - MPA;; André Torres Urdan, Fundação Getúlio Vargas;; Ana Cristina Dias da Silva, Fundação Pedro Leopoldo
Brands have been regarded as intangible assets, mostly as a result of the meanings of their associations. Much though the recurrence of associations between brands and characters are widely known, the meanings transferred to the brands are not. Seeking to understand this meaning transfer, McCracken (2005) developed a three-stage model: culture, within which the celebrities are inserted;; endorsement, which makes the celebrity-product relationship concrete;; consumption, established by product-consumption. Assuming that these three stages can undergo reciprocal effects, an expanded model involving the following is proposed,: culture, represented by the characters;; character-brand relationship comprising endorsement/testimony/
actor/spokesperson;; consumption established by brand-consumer.
What Do Consumers Think About Dairy Products Brands? A Costa Rica Case Study. Bernard Kilian, INCAE;; Gustavo André Jiménez, INCAE/CLACDS;; Luis Rivera, INCAE/CLACDS
Currently, the Costa Rican dairy industry represents 1.1% of Gross Domestic Product (GDP) and generates 5000 direct jobs. This means 10.5% of total employment in the food industry. In addition, exports of dairy products reached US$65 Million in 2010, mainly to Central America and the Caribbean. The industry has been highly protected from foreign competition by tariffs and non-tariff barriers to imports. The future opening of the market as a result of the Free Trade Agreement between Central America, United States and Dominican Republic (CAFTA-
DR) and the expansion of export markets pose VLJQL¿FDQW FKDOOHQJHV (VSHFLDOO\ UHOHYDQW DUH WKH
potential impacts on consumers, particularly in their consumption decisions towards imported goods. It is expected that increased international competition will have positive effects through higher quality and lower prices. Within this framework, it is important to analyze the valuation and consumer preferences for dairy products. This aims to better understand the interest and consumer tastes and recommend improvements in the industry. In face of changes with the opening of the international market, the current dairy industry model requires not only more dynamism, but a concrete proposal for change in order to compete successfully in a new competitive environment.
10:45 to 12:15 pm
Room: I-7
Participants:
Modeling Opportunistic Behavior in Government Energy Concessions with Real Options Theory. Carlos de Lamare Bastian-Pinto, UniGranrio - PPGA;; Luiz Eduardo Teixeira Brandão, IAG Business School/PUC RIo;; Leonardo Lima Gomes, PUC-Rio - IAG Business School;; Rafael Igrejas Silva, PUC-Rio - IAG Business School;; Marta Corrêa Dalbem, UniGranrio - PPGA
Commercial transactions are supported by contracts, but in case one part involved might perceive additional gains by disrespecting a contract clause then it will have an incentive to adopt an opportunistic behavior and deviate from the contract. When considering uncertainties or volatility of the gains involved, this opportunistic behavior might compensate deviating even in the presence of penalties. This paper applies Real Options Theory to model the opportunistic behavior of investors in Brazilian electricity generation projects who perceive an additional value while deviating from auction clauses by delaying or even abandoning contracted generation projects.
Obstacles for the Compliance with Good Corporate Governance and Practices for Publicly Traded and Closed Brazilian Companies. Oderlene Vieira Oliveira, UNIVERSITY OF FORTALEZA (UNIFOR);; Marcelle Colares Oliveira, UNIVERSITY OF FORTALEZA;; Sergio Henrique Arruda Cavalcante Forte, UNIVERSITY OF FORTALEZA;; Vera Maria Rodrigues Ponte, Universidade Federal do Ceará (UFC);; JOSE MAURICIO GELEILATE, UNIVERSITY OF FORTALEZA
This study aims to identify the perceptions of executives from Brazilian companies traded and closed on obstacles for the adherence to good corporate governance practices. Therefore, a structured questionnaire was sent to 516 companies. We concluded that the perceptions of executives from Brazilian companies traded and closed, differ with respect to amounts allocated, being most of the obstacles (ten out of thirteen) in adhering to good corporate governance practices. What could possibly be explained, is that the fact of a group having already gone through the process or have already duly joined this practice and not the other.
Pairs trading with rolling cointegration in Brazilian stock market. Vinicio Souza Almeida, UFRN/PPGA;; Anderson Mol, UFRN/
PPGA;; Diego Nascimento, UFRN
We test an investment strategy called pairs trading with daily data from Brazilian stocks over the year of 2010. Stocks are matched into pairs by means of a rolling cointegration procedure. The strategy yield average annualized excess return of 41.16% for an DOPRVWVHOI¿QDQFLQJSRUWIROLRRISDLUV5HVXOWVLQGLFDWH
that there were systematic mispricing between asset prices in Brazilian stock market during 2010, which FRXOGJUDQWSUR¿WVIRUWKRVHZKRHQJDJHLQDUELWUDJH
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negatively correlated with Ibovespa, the Brazilian stock market main index, suggesting that negative shocks are more prone to lead do mispricing.
10:45 to 12:15 pm
Room: Salão AMEX
Participant:
América Móvil: conquering the Latin American mobile telephone market. Samantha Rullan, Universidad Veracruzana;; Daniel Romero, Universidad Veracruzana
América Móvil has achieved an extraordinary and swift success in the Latin American mobile telephone market. Their internationalization strategy has paid off and it is currently the regional leader in Latin America’s wireless telephone market. Telefónica, the second largest telecommunication carrier in the region is América Móvil’s main competitor. Both companies employed different strategies to achieve similar goals. A discussion of the internationalization pattern of both companies is presented in this paper as well as the public policies that had a bearing on their internationalization strategies.
028. Thursday lunch
12:15 to 1:30 pm
029. Culture, Social & Ethical Issues - Sustainability
1:30 to 3:00 pm
Room: I-10
Participants:
An Exploratory Study of Environmental Attitudes and the :LOOLQJQHVV WR 3D\ IRU (QYLURQPHQWDO &HUWL¿FDWLRQ LQ 0H[LFR
Bryan W. Husted, York University and Tecnológico de Monterrey;; Michael V. Russo, Lundquist College of Business/University of Oregon;; Carlos E. Basurto Meza, Universidad de Monterrey;; Suzanne G. Tilleman, University of Montana
This paper explores how environmental attitudes of FRQVXPHUVLQ0H[LFRLQÀXHQFHWKHLUZLOOLQJQHVVWRSD\
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addition, we also challenge the theoretical assumption that the relationship between environmental attitudes and purchasing is linear. We test our hypotheses with an analysis of WTP based on a survey of 301 Mexican consumers. Using conjoint analysis to determine :73 ZH ¿QG VXSSRUW IRU WKH LGHD WKDW DV DWWLWXGHV
become more pro-environmental, they more than proportionally boost WTP. We conclude our paper by discussing implications for practice, public policy, and research that focus on environmental segments of consumers.
Complex Analysis Using The Double Triangle Of Sustainable Development: The Case Of Organic Soy From Cotrimaio. Luis Carlos Zucatto, PPGA/EA - UFRGS;; Eugenio Avila Pedrozo, PPGA/EA/UFRGS;; Tania Nunes Da Silva, PPGA/EA-UFRGS
The aim of this research is to suggest a new way of understanding sustainable development based on six dimensions: economic, environmental, social, technological, cultural and territorial. The research object chosen for analysis was the organic soybean production system in the region covered by the COTRIMAIO, located in Northwest Colonial Frontier of Rio Grande do Sul State (RS), Brazil. Data were collected during 27 interviews with: 15 with organic soybean farmers, 4 employees of COTRIMAIO, two members of COTRIMAIO management team, and six former organic soybean farmers who returned to conventional production methods. The research shows that when the object was analyzed in the light of the traditional concept of the triple bottom line it was shown to be sustainable, however, when the analytical focus was broadened to include technological and territorial dimensions it was proven to be unsustainable.
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assessment of Nespresso’s AAAprogram. Bernard Kilian, INCAE;; Lawrence Pratt, INCAE Business School;; Elizabeth HoadleyElizabeth Hoadley;; Lloyd Rivera, CIMS;; Andrés Guevara, CIMS;; Liza Lort-Phillips, CIMS
With the development of its AAA sustainable sourcing program, Nespresso’s goal is to improve the environmental, social and economic impact of its coffee sourcing on farmer communities. While there are plenty of studies that address the environmental impacts of sustainability standards, there is still considerable doubt about what their true economic impacts are. Through its AAA program, Nespresso pays a price premium to its suppliers with the expectation that it will end up with farmers and improve their incomes and livelihoods. In this paper, the income effect of the AAA program on coffee farms is investigated in 6 coffee clusters across Latin America. The results show that there is currently little evidence that the AAA SURJUDP LV GHOLYHULQJ D VLJQL¿FDQW HFRQRPLF LPSDFW While it should be borne in mind that the program is still in its initial phase and therefore fuller long-term impacts are yet to emerge, other important factors lie EHKLQG WKHVH ¿QGLQJV )LUVWO\ WKH SULFH SUHPLXP LV
paid to intermediary players (Nespresso’s suppliers) rather than directly to the farmer. Additionally, as the VWXG\LQGLFDWHVVLJQL¿FDQWLQFUHDVHVLQIDUPLQFRPH
are extremely hard to achieve without considering the issue of farm productivity. This element, in fact, proved to be the main driver of farm income. Consequently, even though farmers received slightly higher coffee prices through the premium mechanism, the positive effects on income were limited, due to the fact that productivity was not addressed.
Sustainability is the position taken up by established brands. Case Study: The XYZ brand of powdered drinks. MARCELO RABELO HENRIQUE, UNIVERSITY UNIP, UNINOVE E UNICASTELO;; José Abel de Andrade Baptista, Faculdade de Tecnologia da Zona Leste;; Paulo Cristiano de Oliveira, Universidade São Judas Tadeu;; Paulo Ramirez, FATEC ZL - Faculdade de Tecnologia da Zona Leste;; Luciane Ribeiro Dias Pinheiro, Universidade Mogi das Cruzes-UMC;; Andrea Zotovici, Universidade São Judas Tadeu
This article has the main aim of making evident the current situation of concern with issues related to the preservation of the environment. This has comprised opportunities for some companies that seek, through environmental marketing strategies, to get involved in causes that disseminate the idea of a more conscientious style of consumption. BALAS Annual Conference 2012: The Business Association of Latin American Studies
The method used by the companies is that of positioning their brands with sustainable attributes, although the main aim is that of getting a competitive edge over the competitors. It has been possible to conclude that the consolidated brands already have a positive image before the consumers, and involvement in environmental issues is yet another attribute for brand positioning.
1:30 to 3:00 pm
Room: I-14
Participants:
A Clockspeed Perspective on Supply Chain and New Products: The Case of the Brazilian Automobile Industry. Ronaldo Couto Parente, FGV-EBAPE / Florida International University FIU;; Rafael Guilherme Burstein Goldszmidt, FGV-EBAPE;; Felipe Buchbinder, FGV-EBAPE
In the clockspeed perspective on business strategy, organizations’ responses to ever-increasing levels RILQGXVWU\FKDQJHDQGÀX[GHWHUPLQH WKHLUVXUYLYDO
In this perspective, effectively functioning supply chains and faster organizational clockspeeds are KDOOPDUNVRI¿UPVWKDWDUHEHWWHUSRVLWLRQHGWRWKULYH
in highly dynamic environments, while new product LQWURGXFWLRQV DUH LPSRUWDQW FRQWULEXWRUV WR ¿UP
viability. We propose a framework relating these three concepts and empirically examine the impact of supply chain integration and organizational clockspeed on the pace of new product introductions. We tested the framework with a sample of automotive suppliers RSHUDWLQJLQWKHDXWRLQGXVWU\RI%UD]LO:H¿QGWKDW
two distinctive strategies emerge among companies with higher levels of new product development. One strategy focuses heavily on the supply chain;; the other focuses heavily on increased clockspeed. The HYLGHQFH VXJJHVWV WKDW LW PD\ EH GLI¿FXOW WR IRFXV
on both and maintain higher levels of new product development.
How relationships with multinational, downstream of a supply chain, can lead to a internationalization process?: The case of a battery industry. Daniela Didier Nunes Moser, Faculdade Boa Viagem;; MARCOS PRIMO, FEDERAL UNIVERSITY OF PERNAMBUCO - UFPE;; Daniele Maria Vieira do NascimentoDaniele Maria Vieira do Nascimento
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of the relationships with the international market, and its relation with the supply chain process of international integration, of the Battery company in the Argentinean market. To achieve this objective, the theoretical framework includes literature about strategy, international operations and supply chain. The methodology of qualitative case study was adopted, as well as a descriptive and exploratory analysis of the process of international integration of the company. It was observed a decisive role of the customer, the carmaker Alpha, in the studied company internationalization process.
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theoretical framework to investigate the adoption of Global Sourcing. Moema Pereira Nunes, UNISINOS/PPGA;; José Latin American Firms Competing in the Global Economy
Antônio Valle Antunes Júnior, UNISINOS/PPGA
Companies are going abroad looking for advantages from alternative sources of supply. Primarily associated with the lack of local supplier or lower acquisitions costs, these reactive reasons have driven business to a more proactive perspective by WKH DGRSWLRQ RI D 6WUDWHJLF *OREDO 6RXUFLQJ ± 6*6
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MNCs from developing countries are also developing their own SGS. The new competiveness pattern leads to the necessity of investigation about how investigate these companies. In this article we developed a theoretical framework through an integrative literature review, and proposed 16 research propositions that can be used in this investigation.
What Type of Cooperation with Suppliers and Customers Leads to Superior Performance? Luiz Artur Ledur Brito, FGV - EAESP;; Eliane Zamith Brito, FGV-EAESP;; Luciana Harumi Hashiba, FGV-EAESP
In this research cooperation with key suppliers and customers was evaluated and correlated with performance. Some 124 packaging manufacturers in Brazil were surveyed. Measurement models ZHUH DQDO\]HG ZLWK &RQ¿UPDWRU\ )DFWRU $QDO\VLV
The relationships between cooperation behaviors and performance were evaluated with multiple regressions. Cooperation with customers has different performance impacts than cooperation with suppliers and not all cooperative behavior have similar impacts, implying in relevant practical implications.
031. Corporate Finance - Funding and M&A
1:30 to 3:00 pm
Room: I-7
Participants:
Determinants of Capital Structure Using Quantile Regression: Comparison between Brazilian Low and High Levered Companies. Flávio Dias Rocha, CEPEAD/CAD/UFMG and Centro Universitário UNA/MG;; Aureliano Angel Bressan, CEPEAD/CAD/UFMG
One important subject in capital structure theory LV ZKLFK IDFWRUV GH¿QH LWV FKRLFH +RZHYHU XVXDO
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failing to take into account a possibility of low-levered ¿UPVKDYHGLIIHUHQWLQÀXHQFHVIURPKLJKRUPHGLDQ
ones. In order to check this hypothesis, present paper analyzes a set of 49 Brazilian companies, using quantile regression method to search for eventual GLIIHUHQFHV 5HVXOWV VKRZ SUR¿WDELOLW\ VL]H DQG
investment opportunities as main determinants for all W\SHV RI ¿UPV %HVLGHV SD\RXW UDWLR LV DQ LPSRUWDQW
GHWHUPLQDQW WR ORZGHEW ¿UPV ZKLOH KLJKGHEW RQHV
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Do Mergers and Acquisitions have an impact on the acquiring shareholders’ wealth in Latin America? Gabriela Zayas-Torres, University of Puerto Rico - Mayagüez;; Yolanda Ruiz-Vargas, University of Puerto Rico - Mayaguez
The impact of 177 mergers or acquisitions in the acquiring shareholders’ value for completed deals in the Latin American region from 2005 through 2010 was examined. Abnormal returns were calculated surrounding the announcement or completion date RI WKH PHUJHU RU DFTXLVLWLRQ 3ULRU ¿QGLQJV KDYH
disagreed as to whether acquiring shareholders generate positive or negative returns. It may seem as if the merger or acquisition had no impact in shareholders’ wealth. These results contribute to the limited studies of the impact of mergers and acquisitions in Latin America and to studies examining the event at the completion date of transaction.
School/Tecnológico de Monterrey;; Elisa Cobas-Flores, EGADE Business School/Tecnológico de Monterrey
In emerging economies, characterized by dynamic DQG XQFHUWDLQ HQYLURQPHQWV ¿UPV PXVW GHYHORS
competitive and sustainable strategies to cope with rapidly changing contexts. Moreover, SMEs are constantly struggling with an unbalancing market competition in favor of size and power. A model of cooperation involving the Large Enterprise and Business Schools, to enhance competitiveness and sustainability for SMEs (suppliers and clients) is introduced. Its objectives are achieved through operational knowledge, managerial education, supply chain strengthening, and network alliances. Furthermore, a case study is discussed as an empirical evidence of the operation of this business model.
The World Financial Crisis and the International Debts of Brazilian Companies. Ricardo P. C. LealRicardo P. C. Leal;; $QGUH&DUYDOKDO3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LRGH-DQHLUR
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RQ WKH IRUHLJQ ¿QDQFLQJ RI %UD]LOLDQ QRQ¿QDQFLDO
listed companies. Brazil was one of the last countries DIIHFWHG E\ WKH FULVLV DQG RQH RI WKH ¿UVW WR HPHUJH
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and foreign, decreased during the crisis and were replaced by domestic and international bonds and $'5V$YHUDJH¿QDQFLQJFRVWVH[SHULHQFHGDPLQRU
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value of companies decreased. Firms with foreign shareholders resorted more often to foreign capital markets while exporters were more frequent users of international bank loans.
Institutional Environment and Business Groups Resilience in Brazil. Wlamir Goncalves Xavier, UNISUL;; Rosilene Marcon, Universidade do Vale do Itajai - UNIVALI;; Rodrigo Bandeira de Mello, FGV-SP
This paper focuses on the effects of institutional environment changes in Business Groups (BG) in Brazil. Consolidated BG data was obtained in Valor *UDQGHV *UXSRV PDJD]LQH DQG DI¿OLDWHG ¿UPV
7KH ¿QDO VDPSOH KDG REVHUYDWLRQV IURP distinct BG from 2001 to 2009. Propositions were tested using Unobserved Effects Panel Data Model and included government ownership and political connections moderating effects. Findings suggest that the institutional environment is relevant and market voids affect BG’s revenue. Political connections effects assessed through campaign donations were QRWFRQFOXVLYH*RYHUQPHQW¶VLQÀXHQFHLQ%*WKURXJK
indirect control appears to be a promising line of research.
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Vicente Lima Crisóstomo, Universidade Federal do Ceará;; Félix Javier López Iturriaga, Universidad de Valladolid/Dpto Economía Financiera y Contabilidad;; Eleuterio Vallelado, Universidad de Valladolid/Dpto Economía Financiera y Contabilidad
Ownership structure has been considered able to DIIHFW ¿QDQFLDO FRQVWUDLQWV 7KLV ORRNV IRU ¿QDQFLDO
constraints in Brazil and whether family ownership mitigates such constraints. Estimation of dynamic investment models for a panel dataset of 289 QRQ¿QDQFLDO FRPSDQLHV IRU WKH SHULRG KDV VKRZQ WKDW LQ IDFW IDPLO\ ¿UPV DUH OHVV OLNHO\
WR IDFH ¿QDQFLDO FRQVWUDLQWV LQ FRPSDULVRQ WR WKH
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constrained. Family groups seem to be able to have HDVLHUDFFHVVWRH[WHUQDO¿QDQFHWKDQRWKHU¿UPVWKDW
are more dependent on the still slow development of market intermediaries in Brazil.
1:30 to 3:00 pm
Room: Salão AMEX
Productivity in Latin America: the behavior of institutional and educational indicators in seven Latin American countries. Carlos Alberto Arruda, Innovation and Compettiveness Center/
Fundação Dom Cabral;; Fabiana Alves Gualberto Madsen, Innovation and Compettiveness Center/Fundação Dom Cabral;; Marina Silva Araújo, Innovation and Compettiveness Center/
Fundação Dom Cabral
This paper seeks to identify the main educational and institutional elements affecting productivity in an ensemble of seven Latin American countries DQG DOVR WKH VSHFL¿FLWLHV RI HDFK FRXQWU\ WR ZLW
Argentina, Brazil, Chile, Colombia, Mexico, Peru, Venezuela. We deployed principal component multivariate analysis technique for this purpose. Educational result indicated that professionals are acquiring the backgrounds essential to the needs of a competitive economy within the companies and not from the formal educational system, which seems to EHDUHJLRQDOSUR¿OHWUDLW,QVWLWXWLRQDOUHVXOWSLQSRLQWV
the importance of government-adopted measures and regulatory framework quality as fundamental elements for productivity improvement.
Participants:
Cooperation as a Path to Business Sustainability in Emerging Economies: Large Enterprise-Academia-SMEs Business Model. Alfonso López-Lira, EGADE Business School-Tecnológico de Monterrey;; Cecilia Calderón-Valencia, EGADE Business 033. Thursday afternoon break
3:00 to 3:15 pm
At Break Area
3:15 to 4:45 pm
Room: I-10
Participants:
Comparing Employment Interviews in Mexico and Other Countries and Cultures. Richard PosthumaRichard Posthuma;; Filip Lievens, University of Gent;; Eveline Schollaert, University of Gent;; Wei-Chi TsaiWei-Chi Tsai;; Julia Levashina, Kent State University;; M. Fernanda Wagstaff, UTEP;; Michael Campion, Purdue University
This study compares actual job interviews (N = 11,667) in Mexico and four other countries: Belgium, Russia, Taiwan, and the U.S. The data indicate similarities and differences across countries. In Mexico it was less likely that women would conduct the interviews. However, in Mexico it was more likely that interview questions would focus on the applicant’s family marital status and children. This study shows that employment interviews are more than a test of job-
related knowledge, skills, and abilities. Implications for the usefulness of interviews in general and differences across countries are discussed. Directions for future research are provided.
Correlation between Organizational Culture and Compensation Strategies Using Charles Handy’s Typology. Giuseppe 0DULD 5XVVR &DWKROLF 3RQWL¿FDO 8QLYHUVLW\;; Patricia Amelia 7RPHL &DWKROLF 3RQWL¿FDO 8QLYHUVLW\;; Antonio José Braga LinharesAntonio José Braga Linhares;; Andre Moreira Santos, &DWKROLF3RQWL¿FDO8QLYHUVLW\
7KLV VWXG\ LGHQWL¿HG WKH FRUUHODWLRQV EHWZHHQ
compensation strategies and the organizational culture typology proposed by Handy (2003). A survey was performed of compensation managers at 76 companies associated with the Salary Information Exchange Group (GRUPISA). We concluded that the compensation variables were correlated in a different fashion with each of the culture types: (i) “Zeus” organizations should emphasize behavioral factors in all spheres of the compensation system;; (ii) in the case of “Apollo” organizations the emphasis should be on growth and development opportunities;; (iii) in “Athena” organizations the focus should be RQ ¿QDQFLDO UHZDUGV DQG ³'LRQ\VXV´ RUJDQL]DWLRQV
should place emphasis on the quality of compensation
Mobility at Work: The Experiences of Corporate Smart Phone Users. )ODYLD&DYD]RWWH3RQWL¿FLD8QLYHUVLGDGH&DWROLFDGR5LR
de Janeiro;; $QDKHORLVDOHPRV3RQWL¿FLD8QLYHUVLGDGH&DWROLFD
do Rio de Janeiro;; Marcelo Brollo, Ibmec Rio de Janeiro
Investment in mobile technology by companies is growing. However, the literature still lacks empirical studies thoroughly addressing the impact of computational mobility on individuals and organizations, in particular the use of smart phones. Based on open interviews, this study examines how the adoption of corporate smart phones by a large legal service provider in Brazil affected the professionals involved and their work relations. The analysis of the participants’ experiences revealed that after the mobile device adoption, these professionals felt more intensively connected to their work and demands. Besides weakening the boundary between personal and professional life, the technology seemed to stimulate the establishment of faster but more Latin American Firms Competing in the Global Economy
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the use of smart phones promoted the sensation of relief from email overload and streamlined information exchange, it also allowed the extension of work beyond regular business hours and the social context where work traditionally takes place, also leading WR FRQVLGHUDEOH ZRUN LQWHQVL¿FDWLRQ 8QIROGLQJ
implications for work relations and human resource management are addressed.
action learning in a context of organizational change:case study LQ 4XpEHF VPHV DYHQXHV RI UHÀH[LRQ IRU %UD]LO DANIEL BEAUPRÉ, Université du Québec à Montréal
This article describes how SMEs, manage to stay competitive in an increasingly stormy environment. Several tools need to be implemented in order to keep on innovating and insuring the success of organizational changes needed to adapt to the environment. This study tries to answer a question inherent to any change context: is action learning an HI¿FLHQW WRRO ZKHQ DQ HQWHUSULVH XQGHUJRHV D PDMRU
change? We identify what is at stake during major organizational changes and what role action learning can play to support these changes. Finally, using an action-research methodology, we illustrate and discuss through real cases three successful major change projects.
3:15 to 4:45 pm
Room: I-14
Participants:
Functional Literacy: Consumers’ Comprehension of Nutritional Labels on Food Packages. Guilherme Paiva, PUC-Rio;; Paulo Cesar Motta, PUC-Riop
This study aims to evaluate consumers’ understanding of food nutrition labeling. It supports the idea that each consumer works differently against the background of the analysis of nutrition labels. It produces comprehension scores of the contents of labels as required by Anvisa (Brazilian Bureau of Health Surveillance) through a method used to measure functional literacy. Results show that consumers are unaware of basic nutritional elements, and unable to develop simple tasks of label analysis. They reveal heterogeneous understanding by gender, income, education, age, label reading habit, exercise habit, practice of eating out, and buying food for the family. 7KH\EULQJLPSRUWDQWEHQH¿WVWRWKHDUHDRIFRQVXPHU
behavior and public policy.
Store Price Promotions, Price Perceptions, Search and Purchase Intentions. Enrique Manzur, Universidad de Chile;; Sergio Olavarrieta, School of Business and Economics University of Chile;; Pedro Hidalgo, Universidad de Chile;; Pablo Farías, Universidad de Chile
Price promotion strategies are key part of retailers´ VWUDWHJLHV WR LQFUHDVH FRQVXPHU WUDI¿F VDOHV DQG
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strategies Price Matching Guarantees (PMG) and Everyday Low Prices (EDLP)- in terms of their effects on consumers’ price perceptions, search behavior and purchase intentions. Results suggest that both strategies increase the perception of lower prices and purchase Intention. However, consumers show stronger reactions towards EDLP compared to PMG. When consumers receive 2 or more promotional offers (instead of one) they reduce their purchase LQWHQWLRQV IRU D VSHFL¿F VWRUH DQG LQFUHDVH VHDUFK
intentions. These results are consistent with signaling theory. Implications for retail managers, marketers and researchers are derived.
Betancourt, IESA;; Víctor Contreras, IESA;; Urbi GarayUrbi Garay;; Miguel Ángel Santos, IESA
We examine the microeconomic determinants of residential real estate prices in Caracas, Venezuela, using a database containing 17,526 transactions between 2008 and 2009. The following attributes of a SURSHUW\DUHVWDWLVWLFDOO\VLJQL¿FDQWGHWHUPLQDQWVVL]H
number of parking spaces, age, incidence of crime and average income in the neighborhood, and particular market and time period in which a transaction was PDGH:HDOVRDQDO\]HDQGEHOLHYHDUHWKH¿UVWWRGR
so, the effect of expropriations and invasions (illegal RFFXSDWLRQVRISURSHUW\E\QHLJKERUKRRGDQG¿QGD
VLJQL¿FDQWO\QHJDWLYHHIIHFWRQSULFHV:HDOVRIRXQG
similar results at the municipality level.
The interfunctionality of new product development and architectural marketing capabilities. Guilherme Trez, Unisinos;; Fernando Bins Luce, UFRGS
Stages of NPD process are associated with the best practices in the area and with better results. On the other hand, interfunctionality of NPD activities related WR SURGXFW LQQRYDWLRQ EHQH¿WV RUJDQL]DWLRQV EDVHG
on the participation of professionals with different backgrounds, the contributions of which include information sharing and a wider view over decision-
making processes. This study aims at linking these themes to the areas of NPD activities participating in different process stages. Towards this end, the concept of interfunctional dispersion of activities is utilized to investigate organizational areas participating in each NPD stage and related to capabilities of marketing strategy.
Participants:
3:15 to 4:45 pm
Room: I-7
Participants:
Access to Finance, Management of Working Capital and Company Value. Juliano Ribeiro de Almeida, Getulio Vargas Foundation;; William Eid Junior, Getulio Vargas Foundation
In this research, we have analyzed the impact of ¿QDQFLDO OHYHUDJH RQ WKH UHODWLRQVKLS EHWZHHQ
working capital and company value and how ¿QDQFLDO FRQVWUDLQWV RQ DFFHVV WR ¿QDQFLQJ DIIHFW
this relationship. In addition, we have analyzed the relationship between working capital and company value. The results lead to the following conclusions: one additional real of investment in working capital LV ZRUWK VLJQL¿FDQWO\ OHVV RQ DYHUDJH WKDQ RQH
additional real of investment in cash;; and on average, LQFUHDVLQJDWWKHEHJLQQLQJRI¿VFDO\HDUWKHOHYHORI
working capital reduces company value.
Microeconomic Determinants of Housing Prices in Caracas, Venezuela: An Application of the Hedonic Pricing Model. Cosme 037. Strategies for Global Competitiveness II
3:15 to 4:45 pm
Room: Salão AMEX
Subsidiaries and organizational competence development: evidences from Brazilian multinationals. Afonso Carlos Fleury, Universidade de Sao Paulo;; Maria Tereza Leme Fleury, Fundacao Getulio Vargas;; Felipe Mendes Borini, Escola Superior de Propaganda e Marketing
In the last two decades, the importance of studies about multinationals’ subsidiaries gained a new status in the academic literature. That was initially triggered by the increasing importance of the role that subsidiaries of developed country multinationals began to play for their overall performance, from the 1980s on (Bartlett and Ghoshal, 1998). Similarly, for the case of emerging country multinationals, the role of subsidiaries was considered critical for internationalization and expansion since Mathews’ pioneering studies (Mathews, 2002;; 2006). In this exploratory paper we look at the Brazilian multinationals aiming to understand whether the way in which they are managing their subsidiaries creates a competitive advantage for their international expansion. We address the question through the FRPSHWHQFHEDVHGDSSURDFKDQGDVNKRZWKHÀRZRI
competences between headquarters and subsidiaries is evolving over time. The evidences come from a comparative analysis of two surveys, dated 2006 and 2010. The conclusion is that although Brazilian multinationals are enhancing the role that subsidiaries play, they are not yet able to grasp their potential for organizational competence development.
Yes, we have brands: Managing Brazilian Brands to Achieve Global Competitiveness. Daniela Motta Romeiro Khauaja, Escola Superior de Propaganda e Marketing
The purpose of this paper is to analyze the brand building and management process of Brazilian multinational companies in the scope of their internationalization strategy. Investment in brand management is an effective way to differentiate Brazilian offerings abroad, generating added value and improving global competitiveness. For such a purpose, an empirical, qualitative and exploratory research was carried out with Brazilian companies in the footwear BALAS Annual Conference 2012: The Business Association of Latin American Studies
segment: Arezzo, Carmen Steffens and ViaUno. The ¿QGLQJVRIWKLVUHVHDUFKDUHXVHIXODVEHQFKPDUNLQJ
for other Latin American entrepreneurs in the process of investing abroad.
Effect of Education, Manufacturing Knowledge and R&D expenditures on Economic Development. Sul Kassicieh, U of New Mexico;; Manuel Montoya, U of New Mexico;; Raul Gouvea, U of New Mexico
Countries that have a strong manufacturing base seem to be doing well in international competitiveness. The relationship between education, R&D and manufacturing are explored with an eye towards the ability of the country to provide jobs in areas with large foreign exports. The analysis includes identifying GDWD LWHPV WKDW UHÀHFW WKHVH SDUDPHWHUV DQG WHVWLQJ
IRU WKH VLJQL¿FDQFH RI WKHVH UHODWLRQVKLSV LQ D PRUH
data-centric rather than a theoretical fashion. The relationship between manufacturing, innovation and knowledge will also be examined.
4:45 to 5:15 pm
At Break Area
039. Panel - Managing In a Polarized Regional World
5:15 to 6:45 pm
Room: I-10
040. Panel - The China impact on Latin American business
environment: challenges and opportunities
5:15 to 6:45 pm
Room: I-14
5:15 to 6:45 pm
Room: I-7
5:15 to 6:45 pm
Room: Salão AMEX
Gala Event at Rio Scenarium (www.rioscenarium.com.br/)
9:00 pm to 1:00 am
Address: Rua do Lavradio, 20 – Lapa
Tel: +55 21 3147-9005
Dressing code: Casual (informal)
Women: Skirts, light dresses or informal pants (but not shorts) are welcome. Light shirts recommended.
Men: Jeans pants (but not shorts) are welcome. Sneakers, tennis shoes or informal shoes are also welcome. Polo T-shirts, shortsleeve shirts or long sleeve shirts (rolled up sleeves) are all welcome.
Paper Abstracts - Friday, March, 30
FRIDAY, MARCH, 30
043. Panel - Role of University Degree Programs and Credentialing Programs in Training Investment Professionals
8:45 to 10:15 am
Room: I-10
044. Papers - Managing in a Polarized Regional World
8:45 to 10:15 am
Room: I-14
Participants:
Doing Business in Colombia and Venezuela: A Study of Contrasts. Joseph Ganitsky, University of Miami
The impact that environmental forces and trends have upon business opportunities and threats, and therefore upon business practices and strategies is a well recognized key factor in Strategic Management. The impact that changes in those environmental forces have upon the roles that businesses have in the social and economic progress of their nations is less well understood. This paper attempts to illustrate the connection between these macro factors after FRQWUDVWLQJ WKH VLJQL¿FDQW FKDQJHV WKDW KDYH WDNHQ
place during the past decade in the public and private sectors of Venezuela and Colombia. This paper starts by reviewing the historical developments of these nations, highlighting their commonalities and differences. Then, after examining and contrasting their emerging businesses behavioral frameworks, it reviews each nation’s recent overall performance. %DVHG RQ WKH DERYH DQDO\VLV WKH SDSHU ¿QLVKHV E\
proposing a broad framework linking environmental forces and business behavior.
The process of technological innovation and the Embrapa and Embrapa Agrobiology: Challenges and perspectives. Joyce Aparecida Marques dos Santos, Embrapa Agrobiologia/
Fundação Pedro Leopoldo;; Mauro Calixta Tavares, Fundação Pedro Leopoldo - MPA;; Maria Celeste Reis Lobo Vasconcelos, Fundação Pedro Leopoldo
Technological innovation has been gaining space in the global economy. In Brazil, particularly in agriculture, the Brazilian Agricultural Research Corporation (Embrapa) has developed solutions for farming and cattle raising, contributing therefore to regional development. This article presents the results of the research conducted with managers, researchers and representatives in the Field of Technology Transfer of Embrapa which aimed to analyze the technology generation process. The research drew on qualitative and quantitative researches. The results showed GLI¿FXOWLHV ZLWKLQ WKLV SURFHVV WKH GLIIHUHQFH LQ
perception of the concept of innovation and the lack of mechanisms for measuring the adoption of technologies.
045. Panel - Digital Medias and the Web Consumer
8:45 to 10:15 am
Room: I-7
046. Panel - Strategy and Agribusiness
8:45 to 10:15 am
Room: Salão AMEX
047. Friday morning break
10:15 to 10:45 am
At Break Area
048. Human Resource Managment - Leadership
10:45 to 12:15 pm
Room: I-10
Participants:
Challenges of leadership in the tourist sector: an empirical study. Elaine Cristina de Oliveira Rocha Nogueira, USCS Universidade Municipal de São Caetano do Sul;; Sandra Aparecida Pagliaci Pulino Menetti, USCS Universidade Municipal de São Caetano do Sul;; Edson Keyso de Miranda Kubo, USCS Universidade Municipal de São Caetano do Sul;; Jane Barbosa da Rocha, USCS Universidade Municipal de São Caetano do Sul
Even with the forthcoming Olympic Games and World Cup championship in Brazil, it seems that there is a remarkable challenge to implement effective leadership in strategic sectors such as tourism. Through an exploratory and descriptive methodology of research (survey with 190 employees) in a small enterprise from the tourist sector, it was possible to observe that leadership style in the mentioned company seems to be far away from the concept of strategic management (MINTZBERG, 1994) that emphasizes more contact and interaction between WRSPDQDJHUVDQGVKRSÀRRU(PSOR\HHV¶SHUFHSWLRQV
about effective communication, respect concerning their participation and also orientation from their leaders do not appear to satisfy them. This paper reached its aim of clarifying the leadership style in a sector (tourism) that has not been approached by recent researches.
Leadership Theory Review Suggests Best Fit of a Leader at Subsidiaries. Alfredo Behrens, Faculdade FIA de Administração e Negócios
Anglo business leadership theory has limited relevance in countries where an utilitarian ethos is despised. There, the admired individual may be bent on expressing his uniqueness through the supreme GH¿DQFH RI SUDJPDWLVP 7KH GH¿DQW WUDLWV RI WKH
protagonist in Argentine´s foundational poem, Martin Fierro, are compared to elements of President Perón’s speech, to illustrate how Perón spoke what the people expected to hear, facilitating his followers’ allegiance. 7KHVWUHQJWKRIWKH¿WRI3UHVLGHQW3HUyQ¶VPHVVDJH
WRWKH0DUWLQ)LHUURWUDGLWLRQTXHVWLRQVWKHHI¿FDF\RI
the manager of a subsidiary who is alien to the culture of the place where he or she operates.
Management Orientation and Leadership Perception of Peruvian managers. Carlos Alsua, University of Alaska Anchorage
This paper examines the management orientation of employees in Perú by comparing the leadership perception of 480 managers and middle-managers from all over the country collected BALAS Annual Conference 2012: The Business Association of Latin American Studies
in the Lima metropolitan area. Results show a VLJQL¿FDQWO\ KLJKHU VFRUH RQ UHODWLRQVKLSRULHQWDWLRQ
than task-orientation. Similarly, the variables of gender, age and work experience produced similar UHVXOWV VKRZLQJ D VLJQL¿FDQWO\ KLJKHU VFRUH IRU WKH
relationship orientation for these Peruvians. The study also presents practical recommendations, suggestions for future research and implications of the study.
The transition from leader to individual contributor: experiences of being a university supervisor. Fabiula Meneguete Vides da Silva, Universidade Federal da Grande Dourados;; Cristiano José Castro de Almeida Cunha, Universidade Federal de Santa Catarina
This paper is aimed at trying to understand the transition from leader (rector or provost) to individual contributor (professor) in universities in the state RI 6DQWD &DWDULQD ± %UD]LO 7KH SKHQRPHQRORJLFDO
hermeneutics approach put forward by van Manen (1990) was adopted in order to revisit important issues in such a transition. Six former university supervisors lent their experiences they had in universities which are part of Santa Catarina Association of Educational Foundations (ACAFE), through three interviews as suggested by Seidman (1998) and which were carried out between May, 2009 and May, 2010. The results REWDLQHGSURYLGHFRQWULEXWLRQVWRKHOSXVUHÀHFWXSRQ
human resources policies in universities.
049. Entrepreneurship in Latin America
10:45 to 12:15 pm
Room: I-14
Participants:
Entrepreneurial competences and business failure. Italo Fernando Minello, Universidade Federal de Santa Maria;; Laura Alves Scherer, Universidade Federal de Santa Maria;; Leticia da Costa Alves, Universidade Federal de Santa Maria
This paper aims to analyze entrepreneurial competences before, during and after business failure. This is a descriptive study with entrepreneurs who have discontinued their business. As a result of this VWXG\ ZH FDQ VKRZ WKDW WKH FRPSHWHQFHV LQÀXHQFH
HQWUHSUHQHXU¶V EHKDYLRU UHÀHFWLQJ LQ WKH VXFFHVV RU
failure of the organization. These competences were analyzed in three research periods, before, during and after business failure. Before business failure, competences emerged as a form of personal and professional development;; during business failure, competences do not come so often, or are absent, and after business failure, these competences resurface as a way to overcome adversity.
Entrepreneurial typology: an analysis from Bourdieu’s perspective. Daniela Martins Diniz, Pontifícia Universidade Católica de Minas Gerais;; Anderson Sant’Anna, Fundação Dom Cabral;; Paula Cury, Universidade Federal de Minas Gerais / Pós-
Graduação em Arquitetura e Urbanismo;; 6DPLU/yW¿)XQGDomR
Dom Cabral
This article aims to identify types of entrepreneurs within the process of reconverting economic functions in the town of Tiradentes-Brazil and to analyze the Latin American Firms Competing in the Global Economy
characteristics and actions and that are set out within such a process. The literature review presented used research on the processes of reconverting economic functions in towns, on entrepreneurial typologies, and on the studies carried out by Bourdieu dealing with the notions of habitus, distinction, among others. As regards methodology, a Grounded Theory qualitative research was carried out through 40 interviews. Results made it possible to identify three categories of entrepreneurs: traditional, modern, and postmodern ones.
Entrepreneurship and ethnic markets: the Latin American experience in Spain. Daniel Romero, Universidad Veracruzana;; Samantha Rullan, Universidad Veracruzana
International migration has become a world SKHQRPHQRQ ZLWK D VLJQL¿FDQW HFRQRPLF SROLWLF
and social impact. From an economic perspective, international migration creates commercial ties between countries. Latin America, with a large population of natives living abroad mainly in the United States and Spain, is a region with an important asset of experiences about economic externalities of migration and the active role of the diaspora. This paper explores the potential of ethnic and nostalgia markets in Spain. An analysis of this dynamic allows a better understanding of the economic impact of the entrepreneur immigrant inside origin and receptor communities.
The Willingness of Young People to Become Entrepreneurs: Quantitative Study with Business Administration Students. Simone Barakat Artuso, Universidade de São Paulo - USP;; Mariana Bassi Sutter, School of Economics, Business Administration and Accountancy (FEA) - University of São Paulo (USP) - Business Administration;; Patricia Viveiros de Castro Krakauer, Universidade de São Paulo;; Edison Fernandes Polo, Universidade São Paulo;; Martinho Isnard Ribeiro de Almeida, Universidade São Paulo
7KLV SDSHU DLPV WR ¿QG RXW ZKHWKHU WKHUH LV D
willingness of business administration students to VWDUWDQHZEXVLQHVV6SHFL¿FDOO\ZHLQYHVWLJDWHGIRXU
aspects: (1) whether there are gender differences, (2) if the decision is motivated by necessity or opportunity, (3) the contribution of the business administration SURJUDP DQG LI WKH IDPLO\ LQÀXHQFHV WKH
decision. We conducted a review of the literature on entrepreneurship in Brazil, young entrepreneurs and entrepreneurship education. The research approach is quantitative, based on a structured questionnaire with open and closed questions, applied with 349 students, selected by convenience.
10:45 to 12:15 pm
Room: Salão AMEX
10:45 to 12:15 pm
Room: I-7
Participants:
Participants:
Brand value and shareholder value in Brazilian Companies. Marta Olivia Rovedder de Oliveira, PPGA/EA/UFRGS and UNIPAMPA;; Fernando Bins Luce, UFRGS
This study aimed to compare the performance, in the Brazilian stock market, of a portfolio of companies ZLWKUHFRJQL]HGEUDQGYDOXH±DFFRUGLQJWRUDQNLQJV
published in Brazil by Interbrand - with other portfolios of companies with stocks listed in the BOVESPA (São Paulo Stock Exchange). The comparison was in terms of their risk and return, calculated by the Fama and French (1993) three-factors model. The results of this study indicate that the Valuable Brands Portfolio presents a lower risk in the Brazilian stock market compared to other portfolios studied, along with a better return.
COMPAÑÍA CERVECERA DE NICARAGUA: Growth Options for Low-Income Markets. Jose A. Exprua, INCAE;; Mateo Lesizza, INCAE
In late May of 2001, the executive team of the commercial area of Nicaragua Brewing Company (NCC), a leader in the production and marketing of beer in Nicaragua, was evaluating growth options allowing you to reverse the negative trend of sales. After several years with very good results, adjustments in prices caused by reactive changes in the country’s ¿VFDO SROLF\ QHJDWLYHO\ DIIHFWHG WKH EXVLQHVV
performance. Over the past 18 months, the average monthly sales volume had decreased by 10%. The situation led to consider the volume recovery as one of the main objectives of the company.
Export Oriented Clusters and Market Re-Entry: Insights from Latin America. Cedric Little, Faculty of Engineering, Universidad Católica de Chile & Universidad Adolfo Ibáñez.;; Christian Felzensztein, School of Business, Universidad Adolfo Ibañez
Recent literature on international marketing related to market reentry and repositioning focuses on developed nations exporting into developing economies, not the reverse. This study reviews and explores the international market reentry model in an emerging economy context for the salmon farming industry. We gathered strategic information performing in-depth interviews to CEOs and other key senior executives, to analyze the export reentry into developed markets. Results suggest that the main key factors for reentry success are price and availability. Results also evidence issues of export commodities dependence versus innovation in emerging economies. We present lessons for managers and policy makers.
Deriving competitive advantages from sustainability and stakeholder management abroad: the case of Brazilian multinationals. Flavia de Magalhaes Alvim, Fundacao Dom Cabral;; Sherban Leonardo Cretoiu, Fundação Dom Cabral;; Isabelle Crystina Neves, Fundação Dom Cabral
Under the sustainable development agenda, a NH\ XQGHUO\LQJ TXHVWLRQ LV KRZ ¿UPV¶ VRFLDO DQG
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performance, and to what extent they lead to the development of competitive advantages. This paper is part of a research in progress that explores whether sustainability principles and practices adopted by Brazilian MNCs in international operations located in GHYHORSLQJFRXQWULHVKDVLQÀXHQFHGWKHSHUIRUPDQFH
of their foreign subsidiaries. Data collected thus far indicate that sustainability has helped Brazilian MNCs to manage stakeholders more effectively in their internationalization, and that such ability can be FRQVLGHUHGDFRPSHWLWLYHDGYDQWDJHRIWKHVH¿UPV
Sustainability: Incorporating Social and Environmental Variables in the Analysis of Credit. Luiz Carlos Jacob Perera, Universidade Presbiteriana Mackenzie/PPGCC;; Aida Maria M. Milani, Universidade Presbiteriana Mackenzie;; Roberto Borges Kerr, Universidade Presbiteriana Mackenzie;; Marco Antonio F. Milani Filho, Universidade Presbiteriana Mackenzie
This work is aligned with the Equator Principles that are minimum criteria for granting of credit to ensure that the funded projects are developed in a socially and environmentally responsible way. The objective of this paper is to verify the relevance of social and environmental variables included in the credit analysis. The main results show the relevance of social and environmental variables for the improvement of credit score models. It might be inferred also that models should provide more robust results as the social and environmental variables are standardized and LQFRUSRUDWHG LQWR WKH DXGLWHG ¿QDQFLDO VWDWHPHQWV RI
companies.
7KH'\QDPLFVRI'HYHORSPHQWDQGWKH,QÀXHQFHRI7DQJLEOHDQG
Intangible Resources in Internationalization Processes. Erica Piros Kovacs, UFRPE/DADM, Brazil;; Walter Fernando Araújo de MoraesWalter Fernando Araújo de Moraes;; Renata B. Oliveira, UFRPE/DADM/UFPE/PROPAD, Brazil
This paper aims to analyze the dynamics of GHYHORSPHQWDQGWKHLQÀXHQFHRIVWUDWHJLFUHVRXUFHV
RYHUWKHLQWHUQDWLRQDOL]DWLRQSURFHVVRI¿UPV7KURXJK
six internationalization models the key concepts of tangible and intangible resources are compared in a cross-sectional way, with the empirical analysis of two cases. The sustainable intangible resources and the sustainable shared ones were determinant for the internationalization of Netuno. Queiroz Galvão had its process based on investments in the reversible or onerous reversal tangible resources. It became evident that the intangible resources, especially the relationship network, are able to replace the tangible ones over the company’s internationalization.
The Effect of Political Strategies on Rivals’ Costs: The Case of Telmex. Nancy Patricia González, EGADE Business School/
Tecnologico de Monterrey and College of Management of Technology/École Polytechnique Fédérale de Lausanne
The aim of this paper is to analyze the effect of different political strategies (proactive, anticipatory, GHIHQVLYHRIWKHLQFXPEHQW¿UPRQULYDOV¶FRVWVWKDW
SURYLGH WKH IRFDO ¿UP ZLWK D FRPSHWLWLYH DGYDQWDJH A dynamic capabilities resource-based perspective VXJJHVW WKDW ¿UPV RXWFRPSHWH ULYDOV E\ HPSOR\LQJ
political strategies that shift the supply curve of rivals upward (via price-related disadvantages) or leftward (by reducing the size of the residual market to rivals). A detailed case study analysis is used to better understand the relation between the use of political strategies and the raise of rivals’ costs.
052. Teaching Cases - Market Orientation
12:15 to 1:45 pm
Room: I-10
Participants:
A Tale on How to Sell Ice to Eskimos: A Teaching Case on Market Positioning. Lucien Jacques Geargeoura, FAGEN / Universidade Federal de Uberlândia
The market positioning of global brands often poses challenges for multinational companies. It may be necessary to align brand strategy and global positioning with the peculiarities of local markets receiving such brands. Marketing managers may ¿QG ³LPSRVVLEOH´ ORFDO FRQGLWLRQV UHVWUDLQLQJ WKH
implementation of international positioning guidelines. This situation is ideal for scholars to demonstrate the concepts and process of market positioning. This text, a teaching case, tries to explain, through an actual example, how an international brand can be established with a successful market positioning, even when facing overpowering corporate policies and apparently adverse market conditions.
Brazilian Mosaic: Challenges and Opportunities to the Growth of a Small Brazilian Company. -XOLDQD+RUWD3RQWL¿FDO&DWKROLF
University of Rio de Janeiro (PUC-Rio);; /XFLDQD1HU\3RQWL¿FDO
Catholic University of Rio de Janeiro (PUC-Rio);; Jorge Carneiro, 3RQWL¿FDO &DWKROLF 8QLYHUVLW\ RI 5LR GH -DQHLUR 38&5LR;; 7DWLDQD 6RXVD 3RQWL¿FDO &DWKROLF 8QLYHUVLW\ RI 5LR GH -DQHLUR
(PUC-Rio);; 'LDQDGH%RWWRQ3RQWL¿FDO&DWKROLF8QLYHUVLW\RI5LR
de Janeiro (PUC-Rio)
Brazilian Mosaic, a small family-owned company, specializes in producing tables using semi-precious Brazilian stones. Initially, the company focused their attention on selling sophisticated pieces through a store abroad and also to foreign tourists visiting Rio de Janeiro, but recently is confronted by the expansion of Chinese competitors, who offer products with materials and craftsmanship of inferior quality. Recently, the company decided to enter the PDVV PDUNHW E\ RIIHULQJ PDUEOH DQG JUDQLWH ÀRRUV
countertops and interior design furniture. Thus, the company must decide: On what categories of clients and products should they focus their attention, and in which geographical markets?
975 ,QQRYDWLQJ WR IXO¿OO WKH 3URPLVH Maria José Pooley, Executive at VTR;; Sebastian Reyes, Executive at VTR;; Francisca Sinn, Universidad Adolfo Ibañez;; Orieta Zelaya, Executive at VTR
Vtr is an ambitious, visionary and well-directed FRPSDQ\ WKDW KDV EHHQ DEOH WR ¿JKW DJDLQVW WKH
Goliat of the telcom industry (Telefónica), by focusing in their customers rather than products. Their early commitment on investment in technology, their innovative product packaging and focus on building an experience to their customers and collaborators, had positioned it as the emerging leader in the packaged telcom services industry. Five years after their call center had been outsourced, service quality indicators started declining at a time when they cannot intervene RQWKHP:KDWVKRXOGWKH\GRWRFRQWLQXHIXO¿OOLQJWKH
experience promise for their customers?
12:15 to 1:45 pm
Room: I-14
Participants:
Different Views on the Low Income Consumer: What Marketing and Economics have to say. Marcus Wilcox Hemais, Instituto Coppead de Administração;; Leticia Moreira Casotti, Instituto Coppead de Administração
'XULQJ WKH GHYHORSPHQW RI PDUNHWLQJ DV D ¿HOG WKH
LQÀXHQFHRIFRQFHSWVIURPWKHHFRQRPLFVFLHQFHVLV
noticed in the formation of its fundamental theories. 7KLVLQÀXHQFHLVQRWLFHDEOHLQWKHZD\WKHSRRUDQG
WKHLU UHODWLRQ WR FRQVXPSWLRQ DUH VKRZQ LQ WKH ¿UVW
studies of marketing on the subject. Changes in this perspective happen especially after Prahalad’s work, which sustain that these individuals should be considered consumers and companies responsible for helping them overcome poverty. Criticisms to this perspective arise, relying on the concepts from economics. This work proposes an analysis of different views on the low income consumer.
Impacts of the Internet Access on the Information Search at the Base of the Social Pyramid in Brazil. Josmar Andrade, Escola de Artes, Ciências e Humanidades da Universidade de São Paulo (EACH/USP);; Daniel Ferreira Rosa Pereira Bom, Escola de Artes, Ciências e Humanidades da Universidade de São Paulo (EACH/USP)
This exploratory study aimed to discover if there is a change in the search for information process, comparing low-income Brazilian consumers, differentiated by having Internet access or not. 397 respondents were interviewed and results indicate that poorest people rely more in the store itself and in the salesperson while those with higher income assigns a more proeminent role to Internet, as an information source. Differences between groups that have or not have Internet access were also found, with data indicating that people with internet demonstrate a more rational and evaluative behavior DQGDQDWWLWXGHPRUHLQÀXHQFHGE\VRFLDOLQWHUDFWLRQ
Luxury Clothing: A Mirror of Gay Consumers Sexual Option? Joyce Gonçalves Altaf, Instituto Vianna Júnior;; Irene Raguenet Troccoli, Universidade Estácio de Sá;; Christiane Bara Pachoalino, Instituto Vianna Junior;; Maria Angélica Luqueze, Pontifície Universidade Católica do Rio de Janeiro
Through a qualitative exploratory research, the present paper investigates the behaviour of Brazilian gay consumers as to their luxury clothing consumption, assuming that this behaviour might help the construction of their self-concept once those products UHÀHFWWKHLUVH[XDORSWLRQ$ELEOLRJUDSKLFDOUHYLHZLV
followed by the results for in-depth interviews with 12 gay men, and completed with the use of a semantic scale that measures the interviewees’ self- concept and luxury clothing concept. An examination of the results is followed by their implications, indicating that WKH VHOIFRQFHSW GLUHFWO\ LQÀXHQFHV WKH PDOH JD\¶V
buying behaviour in this market.
Luxury and Trading Up: Investigating Luxury Brazilian Consumer 3UR¿OHV Renata Fernandes Galhanone, FEA - USP;; Geraldo Luciano Toledo, Universidade de São Paulo\ Faculdade de Economia, Administração e Contabilidade;; Jose Afonso Mazzon, FEA - USP
The paper aims to investigate luxury consumers’ attitudes and purchasing behavior in an emerging PDUNHW WR LGHQWLI\ GLYHUVH FRQVXPHU SUR¿OHV IRU
market segmentation. A survey was carried out with 290 Brazilian consumers, who were investigated in terms of attitudes, emotional aspects, motivations and consumption behaviors towards luxury and/or sophisticated brands. The analysis revealed three distinct clusters. The polarization between the two largest clusters demonstrates that luxury consumption can be either driven by personal or social issues. This paper contributes to the extant literature on luxury marketing in the context of an emerging marketplace.
12:15 to 1:45 pm
Room: I-7
Participants:
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perspective from the social identity theory. Massimo Bergami, Alma Graduate School / University of Bologna;; Gabriele Morandin, Alma Graduate School / University of Bologna
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antecedents within teams. We focus on two perspectives developed within the Social Identity Theory, labelled as “cognitive” and “relational”. We compare these two perspectives and propose two integrated models. We test hypotheses on a sample of 743 employees working in 4 call centres by use of structural equation models. The results provide evidence for a mediational model in which cognitive organizational images fully capture the effects of relational justice judgments. Enlarging the scope of the extant literature, we discuss managerial implications in the human resource management DUHDZLWKDVSHFL¿FIRFXVRQ/DWLQ$PHULFDQ¿UPV
Coaching philosophy will improve satisfaction and performance of the employees: a case study in universities. Fernando Chornet García, Catholic University of Valencia;; Francisco Javier Lara GarcíaFrancisco Javier Lara García
In this case study proposes a process for the implementation of coaching in organizations. After reviewing the literature, we analyze the responses received from those responsible for formation of seven Spanish universities, on the steps of the process and objectives can be achieved with its implementation: improve performance, increase customer satisfaction, reduce work stress and to facilitate reconciliation family life, working life. The results are consistent to apply the organizational implementation of coaching can help develop employees and improve the working HQYLURQPHQW $ VDWLV¿HG HPSOR\HH KDV D KLJKHU
throughput, organizations that adopt the philosophy of coaching can make a difference.
Individual Differences in Organisation-Based Self-Esteem - A case study in Venezuela. Desiree ArtiguasDesiree Artiguas;; Sunitha Narendran, Kingston University;; Stephen GourlayStephen Gourlay
Organisation-Based Self-Esteem (OBSE), (Pierce & Gardner, 2004) is considered a good predictor of work performance and job satisfaction. The potential GHWHUPLQLQJ LQÀXHQFH RI LQWULQVLF YDULDEOHV VXFK DV
personality, on OBSE, cannot be ruled out. In this study, we examine the association between OBSE and the Big Five dimensions of Personality in a Latin American context, utilising a sample of employees in a Venezuelan company. The results indicate that 44.9% of the variance was predicted by personality with Conscientiousness, Emotional Stability and Agreeableness as the key determinants. We discuss WKH+5LPSOLFDWLRQVRIWKHUHVHDUFK¿QGLQJV
Work and personal success and satisfaction: how do Colombian women perceive them? Sandra IdrovoSandra Idrovo;; Pamela Leyva, INALDE Business School
This exploratory research aims to identify in women (213) working in three Colombian companies of different sectors how do family demands (housekeeping, the care of children, etc.) and employment conditions (remuneration, seniority, etc.) LQÀXHQFH WKH SHUFHSWLRQ RI VXFFHVV DQG VDWLVIDFWLRQ
regarding work, personal and family life. Results show a close relationship between levels of satisfaction and success in the different scopes. But each one of them is linked to different work and family elements. More attention to children and housekeeping issues is linked to a higher personal satisfaction, while income and less employment restrictions are linked to job success perception.
12:15 to 1:45 pm
Room: Salão AMEX
Participants:
Analysis of the Process of International Strategy Formation of Agribusiness in Northeastern Brazilian. Walter Fernando Araújo de MoraesWalter Fernando Araújo de Moraes;; Renata B. Oliveira, UFRPE/DADM/UFPE/PROPAD, BALAS Annual Conference 2012: The Business Association of Latin American Studies
Brazil;; Andre Gustavo Carvalho Machado, PPGA/UFPB;; Erica Piros Kovacs, UFRPE/DADM, Brazil;; Itiel Moraes da SilvaItiel Moraes da Silva
The aim of this paper was to analyze the manifestations of the main key-concepts of the theories of internationalization based on the history of the companies that belong to Brazilian agribusiness. It was adopted a multiple case study methodology and the data was analyzed using the Adaptive Theory and Atlas TI software. The analysis revealed that there are differences in the manifestations of the key-concepts in various moments, emerging some scarcely discussed by the theories. They were used in a comparative way and provide new insights to the understanding of the process of internationalization.
Differentiation Strategies of Latin America High Value Added Agribusiness Firms. Esteban R. Brenes, INCAE Business School;; Daniel MontoyaDaniel Montoya
This paper examines the strategic choices of Latin $PHULFD KLJK YDOXH DGGHG DJULEXVLQHVV ¿UPV
that implement differentiation strategies. Using systematic primary data gathered through surveys with companies in several countries, we investigate the strategic initiatives of companies that implement GLIIHUHQWLDWLRQ JHQHULF VWUDWHJLHV :H XVH ¿YH
dimensions, to wit, management quality, innovation capabilities, operations skills, marketing skills, and ¿UPVFRSH7KHUHVXOWVFRQ¿UPHGGLIIHUHQFHVDPRQJ
¿UPVLPSOHPHQWLQJGLIIHUHQWLDWLRQVWUDWHJLHVLQWHUPV
RI WKH XVH RI WKHVH ¿YH FRPSRQHQWV ,Q SDUWLFXODU
innovation capabilities and marketing skills emerge as WKHPRVWVLJQL¿FDQW
,QÀXHQFHRIWKH(QYLURQPHQWRQ2UJDQL]DWLRQDO,QQRYDWLRQPeter Yamakawa, Universidad ESAN;; Jhony Ostos, Universidad ESAN
Many authors consider the environment variable to be DQLQÀXHQWLDOHOHPHQWRQWKHLQQRYDWLRQYDULDEOHEXW
they do not provide further insight on the dimensions of these variables. This study, conducted on a sample of service companies, includes dimensions for the environment (uncertainty, complexity) and innovation (technical, administrative), in addition to organizational characteristics as a mediating variable of the relationship between environment and innovation. The results indicate that an uncertain environment promotes only technical innovation, while a complex environment promotes both technical and administrative innovation. It was also found that organizational characteristics partially moderate the relationship between the two variables.
Maximize the Alpha and Optimize the Beta, Key Objectives in the Strategy to Develop the Competitiveness of Latin American Enterprises in Global Markets. Arnoldo R. Camacho, INCAE Business School / Finance
Latin American Firms face the challenges of the internationalization of businesses. In this paper the theoretical foundations for the determination of the return on investment are revisited. Then factors that DIIHFW D FRPSDQ\V SUR¿WDELOLW\ DQG ULVN SUR¿OH DUH
linked to the managerial objectives that can improve WKHHI¿FLHQF\DQGVROYHQF\RIWKHRSHUDWLRQVDQGWKH
creation of value for investors. A methodology to assess a company´s development potential and, a VWUDWHJ\ WR DFFHVV ¿QDQFLDO DQG FDSLWDO PDUNHWV DUH
proposed to improve its competitiveness and ensure its successful integration to the global economy.
056. Friday award lunch and annual membership meeting
1:45 to 3:00 pm
Optional free visit to H.Stern gemstone museum in Ipanema
(www.hstern.com.br)
3:45 to 5:15 pm
Walking tour (two blocks away from Everest Rio Hotel) with a guide, departing from Everest Rio Hotel
Conference Venue, Bus Schedules, Internet Access
Conference Venue
The Conference will take place at IAG Business School on PUC-Rio Campus.
Address : Rua Marquês de São Vicente, 225 Gávea - Rio de Janeiro
Tel: + 55 21 2138 9201
Tel: +55 21 2138-9200
Pick-up and return hotel
Buses to and from the Conference will depart from and return to Everest Rio Hotel (http://www.everest.com.br/rio) at pre-
determined hours.
$GGUHVV5XD3UXGHQWHGH0RUDHV±,SDQHPD
Tel: +55 21 2525-2200, +55 21 2103-1800
Bus Schedules
Courtesy bus transportation will be provided to participants according to the schedule below.
Wednesday, March 28, 2012
07:15 am - to PUC-Rio from Hotel Everest Rio
07:45 and 08:15 pm - to Hotel Everest Rio from PUC-Rio
Thursday, March 29, 2012
08:15 am - to PUC-Rio from Hotel Everest Rio
06:45 pm - to Hotel Everest Rio from PUC-Rio
08:30 - to Gala Event from Hotel Everest Rio
11:30 pm, 12:00 am and 01:00 am - to Hotel Everest Rio from Gala Event
Friday, March 30, 2012
08:15 am - to PUC from Hotel Everest Rio
03:00 - to Hotel Everest Rio from PUC-Rio
03:45 pm - to H.Stern Museum from Hotel Everest Rio (guided walking tour)
Any other transport requirements must be arranged and paid for by the participant.
Internet Access
Wireless password-free Internet access is available at IAG facilities.
$GGLWLRQDOO\VRPHGHVNWRSFRPSXWHUVZLOODOVREHDYDLODEOHDWWKH³FRPSXWHUURRP´RQWKHVWÀRRU
Social and Networking Activities
BALAS is well-known for promoting networking opportunities and fostering cooperation among conference participants. The following social activities have been arranged as an important complement to the academic program:
Opening reception
Wednesday, March 28
6:45 to 8:00 pm
At Salão da Pastoral on PUC-Rio Campus. 3DUWLFLSDQWVZLOOHQMR\DELWRI%UD]LOLDQ¿QJHUIRRGDQGQRQDOFRKROLFDQGDOFRKROLFEHYHUDJHVLQFOXGLQJWKHIDPRXVFDLSLULQKDDQG
live Brazilian rhythms. Coffee breaks
Mornings and afternoons of the Conference. We thank Coppead Business School for generously sponsoring the Coffee Breaks.
Lunches
At Salão da Pastoral.
Stand-up lunches (aiming at increasing networking opportunities) will be offered on Wednesday and Thursday. A seated lunch will be offered on Friday, when the Awards will be announced and the membership meeting will take place.
We thank FGV/Eaesp for generously sponsoring the Friday Award Lunch.
Gala Event
Thursday, March 29
9:00 pm to 1:00 am
At Rio Scenarium (www.rioscenarium.com.br).
Installed in a large three-story manor from the 19th century in Lapa (the Historical Center of Ancient Rio), Rio Scenarium is a cultural pavilion, a combination of pub and restaurant, decorated with antique furniture and items. The place offers choices of tidbits and dishes for dinner and there is a musical program with Brazilian music for dancing and listening to.
Visit to H. Stern gemstone museum
Friday, March 30
3:45 pm - to H.Stern Museum from Hotel Everest Rio (guided walking tour)
Expected duration: One hour and half
Just two blocks away from Everest Rio Hotel, at the headquarters of Brazilian jewelry company H. Stern (www.hstern.com.br, Rua Garcia D’Ávila, 113, Ipanema), you will visit its gemstones museum where you will get to know a little of the jewels creation process, with goldsmiths’ live presentations.
The visit through the building of the most important jewelry company in Brazil shows, step-by-step, the detailed work of the artists.
Upon arrival, the visitor receives headphone sets tuned to his/her native language and is led on a “tour of the workshops”, where, for PLQXWHVWKHYLVLWRUJRHVWKURXJKDFLUFXLWWKDWVKRZVWKHSURFHVVIURPFXWWLQJWKHJHPVWRQHVWRWKH¿QDOSROLVKLQJRIWKHMHZHO
An optional pause, for those who have time, is the H. Stern Museum. The great variety of gemstones in their original state gives a clear idea of the reasons why Brazilian stones have become famous all over the world. They are really beautiful! A collection of over 1,000 tourmalines, in many colors and shades (like a rainbow), is part of the museum’s patrimony. The tourmaline was elected by Mr. Hans Stern (1945-2007), the founder of the company, as his favorite gemstone. He collected them over a period of 60 years.
Approximately 10,000 people visit the H. Stern Tourist Complex every year. Kings and queens, artists, sports stars and other famous people from all over the world have taken this tour.

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