November 17, 18 and 19, 2011 - Rua Augusta, São

November 17, 18 and 19, 2011
-
Rua Augusta, São Paulo, Brasil
3
Topology
visible
Topology
of of
thethe
visible
By Miguel Petchkovsky, Video Guerilla’s Curator
The Video Guerrilla concept - conceived by the artist, Alexis Anastasiou,
VJ and founder of Visualfarm- expresses a clear need ofthe contemporary
discourse to generaterelational processes,the contemporary experience,
individually and collectively, refers to an urban imaginaryand reveals an
artificial temporality, which is artistically represented and reproduced by
the new technologies of videographicprojection.
The project’s conceptual engagement translates itself into an open
platform to contemporary creativity, expressed in a space of social
activity,the public space, in which the interfaces between the creative
technological practices, with multiple formats, and the big urban
audience is established, bringing forthgroundbreaking flows of
information, communication, subjectivity production, possibility and
continuity.
The Video Guerrilla is a pragmatic reflection centered in the
representative expressions of social and public spaces, and in the
contemporary artistic practices of new media, articulated with the
most recent languages and narratives of monumental image projection
technologies. Thus, catalyses and inspires a transversal flow of ideas,
polysemic to the everyday, tangent to the experience and to individual
creativity, although positioned in a collective context.
In another level, the Video Guerrilla is a creative attitude, inclusive, urban,
of sustainability, against the inner spaces of artistic practices. It regards
the city as independent organism, constantly changing its architectural
and social pattern, which areoften imperceptible to the common citizens.
In this way, the creative experience of Video Guerrilla belongs to
everyone, since they act as renewers and inspiring social agents, of this
modern artistic-technological textuality.
VideoGuerrilla’s
Guerrilla’s
Video
GoalGoal
Stimulate artistic production on the public architecture of cities,
reengaging and re-valuing these spaces.
Promote art daily into people’s and cities´ daily lives.
Stimulate free access and, cultural and artistic interchange in the fields
of visual arts and videoart.
Continuously project in large formats works by different author and
using different languages.
Turn “Rua Augusta” into a be a icon of São Paulo urban culture and art,
helping to improve its image and self-esteem.
Support organizations and associations in Augusta area, working for its
revitalization.
Anart
artgallery
galleryon
onopen
opensky
skyto
to
An
São Paulo Art Critics
São
Paulo Art -Critics
Association
APCA
Association - APCA
The project Video Guerrilla was awarded “Best
cultural initiative in the area of visual arts in 2011”
by APCA, São Paulo Art Critics Association.
Open
Call
Award
Video
Guerrilla
Open Call Award Video Guerrilla
The Video Guerrilla organization awarded to
Colombian artist Carmen Gil Vrolijk, in 2011, the
Open Call VG 2011 prize for artists registered
in the open calls, through partner’s websites or
Guerrilla Video´s website.
Highlights of
of the
the Press
Press
Highlights
Augusta Street
Augusta Street
The choice of “Rua Augusta” as the venue for
the Video Guerrilla was deliberate, because it is
an icon of the city of Sao Paulo. It had its heyday
as an economic showcase in 50´s and 60´s. In
the 70s, 80s and 90s it underwent social decay,
dominated by prostitution and drug sales. Today
it´s a center of art and urban culture, socially and
economically revitalized.
TIME-FRAME Space
TIME-FRAME Space
TIME-FRAME Space
TIME-FRAME Space
CURATORSHIP
Miguel Petchkovsky
nimk.nl/blog/timeframe
Miguel Petchkovsky, born in Angola, is a multimedia
artist that between 1999 and 2003 participated in
projects, in more than twenty different countries, and
is represented in private and international collections.
Besides being the “international ambassador” and
curator of Video Guerrilla, he also curates in the U.S.A,
Netherlands, South Africa, Mozambique, Angola, Nigeria,
Cameroon, Peru, Mexico and Cuba.
He is also the executive director and curator of TIME_
FRAME Foundation, headquartered in Amsterdam, The
Netherlands.
In Brazil, already curated and addressed projects for the
“Virada Cultural de SP”, “Video Brazil Festival”, “Festival
OiFuturo”, Secretaria de Cultura de Porto Alegre, Atelier
Livre de Porto Alegre and “Instituto Itau Cultural”.
Ana Barroso e Nuno Manuel Pereira
www.cinequanon.pt/ana-barroso
Angela Stretch
www.laureateproductions.com.au/angela_stretch_2
Angie Bonino
www.wooloo.org/angiebonino
Alexandra Dementieva
www.alexdementieva.org
TIME-FRAME
Selected Artists
Time-Frame.
space
Alex Fernandino
www.alexfernandino.net
Alex Villar
www.de-tour.org
Benoit Maubrey
www.benoitmaubrey.com
Brede Korsmo
www.bredekorsmo.com
TIME-FRAME
Selected Artists
Time-Frame.
space
Caetano Dias
www.paulodarzegaleria.com.br/caetanodias
Cesar Meneghetti
www.cesarmeneghetti.blogspot.com
Carla Chaim
www.carlachaim.com.br
Coletivo SinLogo
www.sinlogobr.com
TIME-FRAME
Selected Artists
Time-Frame.
space
Carolina Redondo
www.carolinaredondo.com
Daniel Djamo
www.danieldjamo.blogspot.com
George Barber
www.georgebarber.net
Fernando Velazquez
www.blogart.com
TIME-FRAME
Selected Artists
Time-Frame.
space
Frits Dijcks / Sander de Haas aka Topp & Dubio
www.topp-dubio.nl
Johana Moscoso
www.johanamoscoso.com
Karina Montenegro
thecreatorsproject.com/blog/featured-work-fromthe-gallery-week-12
Ken Simpson
vimeo.com/32814341
TIME-FRAME
Selected Artists
Time-Frame.
space
Laura Gibellini
www.laurafgibellini.com
Laki Lazlo
www.cinetrip.hu
Lea Van Steen
www.leavansteen.com
Lucas Bambozzi
www.lucasbambozzi.net
TIME-FRAME
Selected Artists
Time-Frame.
space
Nino Cais
www.galeriavirgilio.com.br/artistas/ninocais
Marcelo Amorim
materias.atelie397.com/artista/marcelo-amorim
Marcus Bastos
contradiccoes.net
Michael Petchkovsky
www.cosmoo.org
(Michael Petchkovsky foi curador dos artistas: Angela Stretch,
Peter McGuiness, Goran Tomic)
TIME-FRAME
Selected Artists
Time-Frame.
space
Patricia Danilidis Goldby
Peter McGuiness
pedro-tv.com
Peter Van Der Es
www.petervanderes.nl
Raquel Rosalen
www.raquelrosalen.com.br
TIME-FRAME
Selected Artists
Time-Frame.
space
Raquel Schefer
www.raquelschefer.com
TIME-FRAME
Selected Artists
Rafael Highraff
www.raquelschefer.com
Ricardo Ferreiro aka Caur
origin.juxtapoz.com/features/spotlight-ricardo-ferreira-aka-caur
Recept Akar
www.magmart.it/videos.php?w =ba&a=773
Time-Frame.
space
Simone Michelin
www.simonemichelin.com
Sergio Bicudo
tv.pucsp.br/mm/?cat=201
Teresa Paiva
www.teresapaiva.com/page4
Tomas Pecha
www.streamingfestival.com/archive/2011/artists.
php?id=1o86&f=Tomas&l=Pecha&a=o
TIME-FRAME
Selected Artists
Time-Frame.
space
Valu Ribeiro
www.youtube.com/user/vribeiro100
Virginia de Medeiros
www.faladosconfins.com.br
TIME-FRAME
Selected Artists
Time-Frame.
space
TAZ SPACE
TAZ
SPACE
(TEMPORARY
ARTISTIC ZONE)
(TEMPORARY ARTISTIC ZONE)
Selected artists for the TAZ Space in websites and partner
institutions through OPEN CALL.
TAZ space(t
emporary
artistic zo
ne)
Selected artists
partner institutiofor the TAZ Space in websites an
ns through open
d
call.
TAZ space(t
emporary
artistic zo
ne)
Selected artists
partner institutiofor the TAZ Space in websites an
ns through open
d
call.
TAZ space(t
emporary
artistic zo
ne)
Selected artists
partner institutiofor the TAZ Space in websites an
ns through open
d
call.
TAZ space(t
emporary
artistic zo
ne)
Selected artists
partner institutiofor the TAZ Space in websites an
ns through open
d
call.
TAZ space(t
emporary
artistic zo
ne)
Selected artists
partner institutiofor the TAZ Space in websites an
ns through open
d
call.
TAZ space(t
emporary
artistic zo
ne)
Selected artists
partner institutiofor the TAZ Space in websites an
ns through open
d
call.
Taz Space
Taz Space
Ricardo Botini born in São Paulo, is a Professor with the Universidade Belas
Artes, producer and video maker. He has researched and worked with video
and digital media for over 15 years and has specialized in the relationship
between art and education and the universe of animation, cartoons and mega
urban projections.
TAZ space
Ricardo
Botini’s curators
hip.
TAZ space
Ricardo
Botini’s curators
hip.
IT’S NOON Space
IT’S NOON Space
Artists and students selected through the network
itsNOON.net curatorship.
IT’S NOON s
Artists and stud
ents selected th pace
it
sNOON.net cura
torship.
rough the netwo
rk
IT’S NOON s
Artists and stud
ents selected th pace
it
sNOON.net cura
torship.
rough the netwo
rk
IT’S NOON s
Artists and stud
ents selected th pace
it
sNOON.net cura
torship.
rough the netwo
rk
IT’S NOON s
Artists and stud
ents selected th pace
it
sNOON.net cura
torship.
rough the netwo
rk
IT’S NOON s
Artists and stud
ents selected th pace
it
sNOON.net cura
torship.
rough the netwo
rk
VisualfarmSpace
Space
Visualfarm
Visualfarm Space
Visualfarm Space
Selected Artists: Visualfarm’s
Creation team.
Vj Alexis
Vj Alexandre Gonzalez
Vj Boca
Rafael Beck - Creation Director/Art
Felipe Kenji - Art Director/Animation
Gustavo Soares - Art Director/Animation
Romio Alencar - Art Director/3D Animation
Rodrigo Machado - Mapping/Interactivity
Danilo Packer - Concept Artist
Robson Checo - Concept Artist
Mariane Paoletti - Invited Artist
Rita Squilace - Art Assistant
Karina Chung - Animation Assistant
Suellen Ferraioli - Creation/Production Assistant
InteractivityArea
Area
Interactivity
Video Guerrilla 2011 featured two special areas of
interactivity, created by the Visualfarm team,where
large numbers of people could interact and play
directly with the installations.
The Agigantador of people
The Agigantador of people
The “Agigantador de pessoas” (people
magnifier) was our most successful
installation. A simple format, it touches the
self-esteem of ordinary citizens directly,
playing with the perception they have of
their own image, turning them into real
everyday “artists and actors”, giving them
the power and opportunity to become a
Giant for a minute.
Visualfarm:
Visualfarm:
Artininour
ourdna
dna
Art
Video Guerrilla is a project designed and performed by Visualfarm.
Visualfarm invests in projects where ethics meet esthetics,rooted
in social-educational responsibility through artistic practices. It is a
Brazilian producer, pioneering the development of new projective
languages. Focusing on both research and the creation of customized
solutions, its mission is to promote interaction between art, culture and
technology.
Formed by a group of artists, designers, VJs, facilitators and projection
engineers working for years in Brazil, Visualfarm was the first Brazilian
producer to work with techniques such as Mapped Projection or
3DMapping, and Virtual Graffiti. Its founder, Alexis Anastasiou, is
considered the first Brazilian VJ. In its eight years, the company has
worked throughout Brazil, Europe, Latin America and the USA.
In May 2011, Visualfarm won from the traditional American Award In
May 2011, Visualfarm was awarded “most innovative use of audiovisual
technology for external event” in the traditional American Prize
InfoComm/LSA, promoted by The National Council of SESI, with the
campaign “The World’s Biggest Hug”. The campaign won silver medals in
the New York Festival and the Clio Awards.
Official
Partners
Official
Partners
Holland
www.nimk.nl/timeframe
Norway
www.nabroad.org
France
www.lestudiomac.com
Canada
www.therevisedprojects.com
USA
www.v1b3.com
Australia
www.thegertrudeassociation.com
Spain
www.videoaktbiennal.com
Brazil
www.atelie397.com
www.itsnoon.com
Links
Links
Norway
www.wooloo.com
China
www.bjartlab.com
www.arthubasia.org Germany
www.platoon.org
Dinamarca
www.chamberarchive.org Portugal
www.egeac.pt
Rússia
www.cyland.ru
www.cyberfest.ru
www.ncca-spb.ru
Nigeria
www.vanlagos.org
Brazil
www.viradacultural.org
www.contradiccoes.net
Supported
Supported
by
by
Prefeitura da Cidade de São Paulo
Secretaria de Cultura da Cidade de São Paulo
Sub Prefeitura da Sé
CPPU – Comissão de Proteção à Paisagem Urbana
CET
ILUME - Departamento de Iluminação Pública
SAMORCC
Associação Bela Vista Social Club
www.casaraobrasil.org.br
Hotel Augusta Boulevard
Hotel Panamericano
Universidade Anhembi Morumbi
FAAP- Fundação Armando Álvares Penteado
Universidade Belas Artes
Universidade Mackenzie
PUC- Pontifícia Universidade Católica
SENAC
AVLAB - Centro Cultural da Espanha
USP- Universidade de São Paulo
UFRJ – Universidade Federal do Rio de Janeiro
Sponsorship
2011
Sponsorship
Edition
2011
Calvin Klein CK One
Edition
Acknowledgements
Acknowledgements
Ana Regina Bicudo e equipe da Voice Comunicação Institucional,
Ana Laura Castro, Anderson Willians e equipe de produção da
Visualfarm, Alex Trusty e equipe de promotoras e divulgadoras
Vídeo Guerrilha, Alusa Engenharia, Beth Guaraldo, Beto Lago e
equipe Sonique Bar, Bijari, Bruno Luiz da We Comunicação, Caio
Passarelli, Caur, Carla Chaim, Claudio Prado e familia, Claudine
Divits e equipe de atendimento da Visualfarm, Cássia Gennari e
equipe do Augusta Boulevard Hotel, César Meneghetti, Cristian
Bueno, CET (Antonio Sergio B. Devoraes, Lúcio Hideki Fugimoto,
Paulo Eduardo Pozzetti), Daniel Gonzalez e equipe
AVLab, Daniela Hanns, Desconstrução, Eduardo Schaydegger,
Embolex , Entre Produções, Fabio Hyppólito, Fernão Ciampa,
Fernando Salis, Filipe Grimaldi, Flavia Andreata, Geraldo Barbosa
e equipe do Hotel Panamericano, ILUME (Paulo Mílton Sássi
Jr.), Ivete Proença e equipe administrativa da Visualfarm, Ivan
Marcos Bismara e equipe Faap, Jose Mauro Gnaspini, Linda
da Silva Duarte, Lea van Steen, Lost Art Crew, Luana Budel,
Lucas Bambozzi, , Mariana Abbud, Margarida Pedroso da Silva,
Marcelo Amorim, Marcia Leite, Marcio Coelho, Marcos Jose
de Morais e equipe Faap, Marcos A. Roberto, Marcus Bastos e
equipe Puc, Manuel Santiago Ribeiro pela tradução do catalogo
para o inglês, Michael Petchkovsky, Manuela Guimaraes, Mario
Caixa do Lixo, Maria Lucia Selli, Milton Francisco Junior e equipe
Faap, Morgana de Campos Krauzer(Sub-Prefeitura da Sé),
Pamela Lopes, Patrícia Moran e equipe USP, Pedro Palhares,
Polise Moreira De Marchi e equipe Senac, Pozzi Trevs, Rafael
Corbella, Rafael Beck e equipe de criação da Visualfarm, Raquel
kogan, Rachel Rosalen, Rachel Caprara, Raquel M. Palis, Rafael
Highraff, Reinaldo Pamponet e equipe Itsnoon, Renato Vian da
We Comunicação, Ricardo Botini e equipe Mackenzie, Ricardo
Lalau, Sandra Miyazawa, Sergio Bicudo e equipe Puc, Sérgio
Basbaum, Selir Straliotto, Sergio Godoy e equipe Lab e Clash
Club, Silvio de Oliveira e equipe técnica da Visualfarm, Silvio
Passarelli e equipe Faap, Simone Coelho, Simone Michelin,
Sinlogo Crew, Tadeu Atuy, Teka Albuquerque, Time Frame Crew,
Tony Rufino, Vanessa Cordeiro Schaydegger, Valu Oliveira,
Virginia de Medeiros, VJ Boca, VJ Guga, VJ Laki Lazlo, We
Comunicação e equipe Calvin Klein, Wilton Azevedo.
Acknowledgements for Photographers
Acknowledgements for Photographers
Valente Willians, Wilson Camargo, Virginia de
Medeiros, Ricardo Botini e Flavio Melgarejo (Sopa de Pixel).
Special
Thanks
Thanks
Special
Special thanks to Miguel Petchkovsky e Jorge La Ferla all those
who frequent and work in Rua Augusta, property managers,
caretakers and especially the residents of Rua Augusta.
Technical Details:
Vídeo Guerrilha 2011
Vídeo Guerrilha 2011
Technical Details:
Conceived by:
Alexis Anastasiou
General Management:
Alexis Anastasiou e Dudão Melo
Assistant Director:
Vanessa Cordeiro Schaydegger
General Curatorship:
Miguel Petchkovsky
Production Coordination:
Anderson Willians
Production:
Manuela Guimarães, Paulo Almeida e Vinicius Cavarzeri
Technical Coordination:
Silvio de Oliveira
Assistant Technicians:
Daniel Oliveira, Hélio Xavier, Jonathas Ferreira da Purificação,
Leonardo Rosa dos Anjos, Mac Gregore dos Santos, Miguel A.
P. de Souza, Paulo Rogerio de Oliveira, Pedro Fossati, Sandro
Ramos, Sergio Hernan Cordova, Sergio Mazzarino, Thiago
Henrique Lana, Tony Rufino e Willian de Jesus.
Equipment Coordination:
Juliana Tyeme
Artistic Coordination:
Rafael Beck
Artistic Team Visualfarm:
Alexandre Gonzalez, Boca, Danilo Packer, Felipe Kenji, Gustavo
Soares, Karina Chung, Mariana Paoletti, Rita Squillace , Ross
Checo, Romio Alencar, Rodrigo Machado, Suellen Ferraioli.
Promotion Coordination:
Alex Trusty
Press:
Voice Comunicação Institucional
Idealization and execution:
Visualfarm Produções Visuais
www.visualfarm.com.br
Idealization and execution
Idealization and execution