June 4-5, 2013

June 4-5, 2013
Centro de Convenções Frei Caneca | São Paulo | BRAZIL
CONFERENCE SCHEDULE
Tuesday, June 4
horário
9h30 - 10h30
Sala 1
Sala 2
Sala 3
Opening – Ancine
-
-
10h30 - 11h00
11h00 - 12h00
12h00 - 12h30
Coffee break
Panel: Public policy
12h30 - 14h30
14h30 - 16h00
Presentation: Capital markets
“30 Minutes With ...” sessions
Lunch
Panel: A sustainable market
16h00 - 16h30
16h30 - 18h00
Producing with Turner channels
SENAC Workshop: Business plans
“30 Minutes With ...” sessions
Coffee break
Keynote speaker:
Digital platforms
SENAC Workshop: Negotiating
strategies
“30 Minutes With ...” – special
session: Superbrasileiros
Wednesday, June 5
horário
9h30 - 10h30
Sala 1
Sala 2
Sala 3
Presentation: Audiovisual
Department, Ministry of Culture
(SAv – MinC)
Producing with Discovery channels
-
10h30 - 11h00
11h00 - 11h30
11h30 - 12h30
Coffee break
Panel: A new outlook for
production
12h30 - 14h30
14h30 - 16h00
Workshop: Cock-ups and patch-ups –
what we have learned
“30 Minutes With ...” sessions
Lunch
Comkids Panel: Creativity and
innovation in the development of
children’s transmedia series
16h00 - 16h30
16h30 - 18h00
Presentation: Digital distribution
Workshop: Legal training
“30 Minutes With ...” sessions
Coffee break
Comkids Panel: Challenges
and thresholds in producing
children’s content
Workshop: Legal training
Globosat channels
negotiating round
“30 Minutes With ...” sessions
* The names and times shown in this program are subject to change. Converge Comunicações will make every effort to adhere to the program as shown,
but delays and cancellations may occur. Copies of presentations will be available to attendees only when authorized by speakers. For more information,
go to: http://forumbrasiltv.com.br/
June 4-5, 2013
ROOM 1
PROGRAM*
Centro de Convenções Frei Caneca | São Paulo | BRAZIL
Tuesday, June 4
9h30 - 10h30
Presentation: “The new law
establishing quotas for domestic and
independent content (Lei do SeAC): one
year on”
Ancine evaluates progress made in the first year
since Law 12,485 (SeAC) was implemented and
looks ahead to see what remains to be done.
9h30 - 10h30
Presentation: “National audiovisual
policy”
The new head of audiovisual at the Culture
Ministry presents the main goals of his
administration and discusses the ministry’s plans
for film, TV and digital media.
Speaker
• Ancine
Speaker
• Leopoldo Nunes,Audiovisual Secretary, Culture
Ministry
10h30 - 11h00 Coffee break
10h30 - 11h00 Coffee break
11h00 - 12h30 Panel: “Public policy for the audiovisual industry”
São Paulo’s and Rio de Janeiro’s new culture
secretaries present the initiatives of both cities to
promote the film and TV production industry
11h00 - 12h30Panel: “A new outlook for
production”
The effect market growth has had on independent
television production. The bottlenecks that have
yet to be removed. The opportunities in broadcast
TV, pay TV and other media. The question of
funding.
Panelists
• Juca Ferreira, Culture Secretary, City of São Paulo
• Sérgio Sá Leitão, Culture Secretary, City of Rio
de Janeiro
12h30 - 14h30 Lunch
14h30 - 16h00 Panel: “A sustainable market”
Does the existence of a quota law guarantee a
sustainable market for our productions? How
should domestic productions be managed as they
grow exponentially? What is the right direction for
the industry to continue developing under the aegis
of the new law? These and other issues will be
discussed by the panel..
Panelists
• Fernando Magalhães (Net Serviços)
• Paulo Mendonça (Canal Brasil)
• Christian de Castro (Zooks/ABVCAP)
• Michela Giorelli (Discovery)
* The names and
times shown in this
program are subject
to change. Converge
Comunicações will
make every effort to
adhere to the program
as shown, but delays
and cancellations
may occur. Copies of
presentations will be
available to attendees
only when authorized
by speakers. For more
information, go to:
http://forumbrasiltv.
com.br/
Wednesday, June 5
Moderator
• Elton Simões
16h00 - 16h30 Coffee break
16h30 - 18h00
Keynote
BBC Worldwide’s Chief Digital Officer presents his
vision of the digital opportunities for traditional
media groups and owners of content, and
describes the BBC’s various online initiatives.
Speaker
• Daniel Heaf, Chief Digital Officer, BBC Worldwide)
Speakers
• Hugo Janeba (Mixer)
• Jacqueline Cantore
• Carla Affonso (Zodiak)
• Paulo Boccato (Glaz)
Moderator
• Paulo Markun
12h30 - 14h30 Lunch
14h30 - 16h00
Comkids Panel: “Creativity and
innovation in the development of
transmedia children’s series”
Four producers from different countries talk about
their insights and creative processes.
Panelists
• To be defined
16h00 - 16h30 Coffee break
16h30 - 18h00
Comkids Panel: “Challenges and
thresholds in producing children’s
content”
Children’s channels in various countries and
researchers discuss child audiences and the
behavior patterns of young viewers.
Panelists
• To be defined
June 4-5, 2013
ROOM 2
PROGRAM*
Centro de Convenções Frei Caneca | São Paulo | BRAZIL
Tuesday, June 4
Wednesday, June 5
11h00 - 12h00Producing with Turner channels
9h30 - 10h30
Producing with Discovery channels
Participants
• Daniela Vieira (Cartoon Network, Boomerang)
• Silvia Elias (Space, TNT)
• Ana Paixão (Glitz)
12h00 - 12h30 Presentation: “Production and the capital markets”
The growth opportunities offered to producers and
distributors by the venture capital industry, and
other fundraising methods.
Speaker
• Christian de Castro (Zooks/ABVCAP)
Panelists
• André Rossi
• Carolina Telles
• Gabriela Varallo
10h30 - 11h00 Coffee break
11h00 - 11h30 Presentation: “Steps in digital distribution”
The head of Synapse presents the main economic
and technical issues posed by content distribution
to on-demand platforms.
12h30 - 14h30 Lunch
Speaker
• João Worcman (Synapse)
14h30 - 16h00
11h30 - 12h30 Workshop “Cock-ups and patch-ups – what we have learned in this first year of the new quota law”
Global programming executives offer producers
important lessons from their experience with local
content. What worked, what did not work, and how
to avoid problems when pitching or executing a
project.
Senac Workshop - Business plans
Sessions led by faculty from SENAC’s graduate course in executive TV production. This
workshop covers:
•How to structure a proposal and budget
•Costs of audiovisual products for different media
•Fundraising and pitching scenarios
•How to tailor a project to different distributor
profiles, media and formats.
16h00 - 16h30 Coffee break
16h30 - 18h00
SENAC Workshop: Negotiating
strategies
Sessions led by faculty from SENAC’s graduate course in executive TV production. This
workshop covers:
•Business models and objectives
•Economic feasibility analysis
•Production and marketing strategies
•Arguments and project defense
Panelists
• Krishna Mahon (History/A&E/Bio)
• Elisa Chalfon (Canais Fox)
• Silvia Elias (Turner)
12h30 - 14h30 Lunch
14h30 - 16h00 Workshop Legal training
Specialists in audiovisual production offer
important information on some of the complex
legal requirements of TV project formatting and
execution, including copyright, IP rights, image
rights, contracts etc.
Speakers
• Cesnik, Quintino e Salinas Advogados
16h00 - 16h30 Coffee break
16h30 - 18h00 Workshop Legal training II
Speakers
• Cesnik, Quintino e Salinas Advogados
June 4-5, 2013
room 3
PROGRAM*
Centro de Convenções Frei Caneca | São Paulo | BRAZIL
Tuesday, June 4
11h00 - 12h30 30 Minutes with Érico da Silveira (TV Escola)
30 Minutes with Yuri Teixeira
(BBC Worldwide)
30 Minutes com Antônio Ricardo (Woohoo)
Wednesday, June 5
11h00 - 12h30 30 Minutes with Zico Góes (MTV)
30 Minutes with Renata Netto (ESPN)
30 Minutes with Rogério Brandão (TV Brasil)
12h30 - 14h30 Almoço
12h30 - 14h30 Lunch
14h30 - 16h00
30 Minutes with Rogério Gallo (Arte1)
30 Minutes with André Saddy (Canal Brasil)
30 Minutos with Debora Garcia (Futura)
14h30 - 16h00
30 Minutes with Marcus Fernandes
(TV Cultura / TV RáTimBum)
30 Minutes with Marcio Fonseca
(Food Network/Travel Channel)
30 Minutes with Roberto Martha (Viacom)
16h00 - 16h30 Coffee break
16h00 - 16h30 Coffee Break
16h30 - 18h00
30 Minutes with Julio Worcman
(Canal Curta!)
30 Minutes with Cícero Aragón
(canais BoxBrazil)
30 Minutes with Tereza Trautman
(CinebrasilTV)
16h30 - 17h00 30 Minutes with Svea Kroner (Deutsche Welle)
17h00 - 18h00 Negotiating round – Globosat channels
Participants
Leonardo Campos (OFF)
Gustavo Neto (Multishow)
* The names and times shown in this program are subject to change. Converge Comunicações will make every effort to adhere to the program as shown, but delays and
cancellations may occur. Copies of presentations will be available to attendees only when authorized by speakers. For more information, go to: http://forumbrasiltv.com.br/