Multimedia-Reichweite

Daily multiplatform audience for period
1 January 2013 – 31 March 2013
Multimedia-Reichweite
DIE WELT
Independent assurance by PricewaterhouseCoopers LLP
As a media brand for up-to-the-minute journalism, DIE WELT is on every channel.
For example, users can read a printed newspaper at the breakfast table in the
morning, get a quick overview of the news on the smartphone during the day or
access more extensive information on the tablet in the evening.
With this multiplatform audience, the reaches of various DIE WELT channels are
combined and added to achieve a net audience per day.
Print
Daily Audience
941.000
Web
+
716.000
Mobile Web
+
229.165
Smartphone App
+
9.302
Gross Audience
Tablet App
+
26.373
=
1.921.840
Net Audience
Platform Overlap
–
513.914
=
1.407.926
Sources: AWA 2012 (Print), AGOF 2013-I (Online), Webtrekk/Axel Springer (Mobil, Apps). Further information on the Die Welt methodology
and the independent assurance opinion of PricewaterhouseCoopers LLP can be found at www.mediapilot.de/welt/mmr
The Multimedia-Reichweite (MMR) is Die Welt management’s best estimate of the de-duplicated number of people who,
in an average day, consume Die Welt content via the print newspaper or digitally via the website www.welt.de or via the
Die Welt tablet or smartphone apps or via the Die Welt mobile website m.welt.de.
DIE WELT GEHÖRT DENEN, DIE NEU DENKEN.