Tuesday 3 March 2009

Tuesday 3 March 2009
10:30‐13:00* Sales in small and medium‐sized businesses 10:30‐10:50 10:50‐11:10 11:10‐11:30 11:30‐12:15 Opening: „Vmaxx – Distribution‐oriented business‐culture in times of crisis!“ „Change in Sales: How to get your advice and sales team ready to make the solution for sale!“ „Sales in new ways: how a new potential for sales in the company is to activate!“ Panel discussion: „Customer orientation is not enough! Job orientation is the new maxim for midsize companies. If new contracts are needed all employees in the company have to help. How can this change be initiated and implemented!“ Wolfgang Böhme, w+p consulting AG Speaker tbc Speaker tbc Wolfgang Böhme, w+p consulting AG and others 11:00 ‐ 13:00* Expert hours Netzwerk Elektronischer Geschäftsverkehr 11:00 ‐ 13:00 Any question to eBusiness in SME´s? Ask us at our expert hours! Experts from: Concrete, independent answers to specific ECM, Begin, tti‐md, BIEG questions, such as checking the legal compliance Hessen, KompEC, KeRN of your Internet presence, assistence in the selection of ERP systems and many others. * Subject to change
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Tuesday 3 March 2009
14:00‐16:00* Award Ceremony BestPractice‐IT Award 2009 14:00‐14:05 Opening 14:05‐14:15 BestPractice‐IT 2009 14:15‐14:25 Greeting 14:30‐15:00 15:00‐15:15 Martin Puscher, pfg GmbH Andreas R. Fischer, G+F Verlags‐ und Beratungs‐ GmbH Ernst Raue, Deutsche Messe AG Award ceremony of the BestPractice‐IT Award and special prizes Statement Presentation of the award winners Awarding the prizes BestPractice‐IT Award 2009 BestPractice‐IT Special Prizes BestPractice‐IT Top‐5 Award ceremony of the BestPractice‐IT Special Prize WJD Presentation of the award winners and awarding the prizes Panel discussion: Welcoming the participants 15:15‐16.00 Subject of discussion: Speed in terms of added value of IT 16:00 Get Together * Subject to change
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Dirk Backofen, Deutschen Telekom AG Martin Puscher, pfg GmbH Dirk Backofen, Deutsche Telekom AG; Andreas R. Fischer, G+F Verlag Stefan Kirschsieper, Wirtschaftsjunioren Deutschland (WJD) Stefan Kirschsieper, WJD; Andreas R. Fischer, G+F Verlags‐
und Beratungs‐ GmbH Moderation: Martin Puscher, pfg GmbH MinR Dr. Rolf Hochreiter, Bundesministerium für Wirtschaft und Technologie; Heinz‐Paul Bonn, BITKOM; Dirk Backofen, Deutsche Telekom AG; Stefan Kirschsieper, WJD; Award Winner BestPractice‐IT Award 2009 Speakers, award winners and invited guests gather to exchange ideas Tuesday 3 March 2009
16:30 ‐ 17:00* Expert Speech Netzwerk Elektronischer Geschäftsverkehr
16:30‐17:00 With CRM in feasible steps to a customer‐friendly Markus Wirth, KICK / Netzwerk enterprise. Elektronischer Geschäftsverkehr
* Subject to change
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Wednesday 4 March 2009
09:00‐10:15* IHK Guided Tours Stefan Stengel, glocal consult Hamburg 09:00‐09:45 Opening 09:45‐10:15 nextbusiness‐IT ‐ The 10 most important IT‐topics Robert Zyska, G+F Verlags‐ und for more competitivness Beratungs‐ GmbH 10:00‐11:30* Marketing and sales Symposium Partl 1:”Make customer use from technology!” 10:00‐10:20 „Selling to top decision‐makers. What connects technology vendors and utility sellers.“ 10:20‐10:40 „Dynamics for Solutions: Microsoft creates demonstrable customer value !” 10:40‐11:00 „Technology creates benefits: IBM and partners are responding to new requirements for the successful solution sales “ 11:00‐11:30 Panel discussion: „Are technology and solution providers in the terminal? How to make sustainable customer value from technological product features?“ * Subject to change
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Stephan Heinrich, Author Ralph Haupter, Business & Marketing Officer, Microsoft Deutschland GmbH Doris Albiez, VP Sales & Distribution Business Partner Organisation, IBM Deutschland GmbH Ralph Haupter, Microsoft Doris Albiez, IBM Stephan Heinrich, Author Wednesday 4 March 2009
11:40‐13:10* Marketing and sales Symposium Part 2: „Manufacture customer use with Channel Partner!“ 11:40‐12:00 12:00‐12:20 12:20‐12:40 12:40‐13:10 „Wish or reality: Bring IT system integrators and consultants the added value of ICT technology for SME´s? " „Solubilising agent instead of hardware supplier? How partner for medium‐sized companies create genuine added value.” „Balancing act between "sliding boxes” and being advisor ‐ How to move tangible benefits to the customer with viable concepts.” Panel discussion: „If the channel partner is a solution specialist? Distribution through gang ‐ Can channel partners transport the solution to SME´s? Stephan Heinrich, Author Jörg Brünig, Fujitsu Siemens Computers Dorit Bode, Hewlett Packard Dorit Bode, Hewlett Packard Jörg Brünig, Fujitsu Siemens Computers Damian Sicking, (tbc) Martin Puscher, pfg Stephan Heinrich 11:00 ‐ 13:00* Expert hours Netzwerk Elektronischer Geschäftsverkehr 11:00 ‐ 13:00 Any question to eBusiness in SME´s? Ask us at our expert hours! Experts from: Concrete, independent answers to specific ECM, Begin, tti‐md, BIEG questions, such as checking the legal compliance Hessen, KompEC, KeRN of your Internet presence, assistence in the selection of ERP systems and many others. * Subject to change
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Wednesday 4 March 2009
14:00‐16:00* NEG‐Website Award 2009 Award Ceremony 14:00 14:05‐14:10 14:10:14:40 14:40‐14:55 14:55 15:00‐15:10 15:10‐15:15 15:15‐15:45 15:45 16:00 Ray Wilson & Stiltskin Sabine Betzholz‐Schlüter, Jörg Roden, Netzwerk Elektronischer Opening Geschäftsverkehr Ossi Urchs, E‐Business 2.0 ‐ A glimpse into the future of SME´s
F.F.T. Medien Agentur Ossi Urchs, F.F.T. Medien Agentur; Tim Cole, Internet‐
Talk: Publizist; Christoph Witte, E‐Business 2.0 and the chances for SME´s Publisher; Julius Endert, Blinkenlichten KG Ray Wilson & Stiltskin Show‐Act MinR Rolf Hochreiter, BMWI Greeting Sabine Betzholz‐Schlüter, Jörg Background information on the NEG Website Roden, Netzwerk Elektronischer Award Geschäftsverkehr Christoph Witte, Award of the NEG Website Award Julius Endert Ray Wilson & Stiltskin Show‐Act Speakers, award winners and Get Together invited guests in the exchange Show Act 16:30 ‐ 17:00* Expert Speech Netzwerk Elektronischer Geschäftsverkehr
16:30‐17:00 „Secure business processes Information security despite economic crisis ‐ what German enterprises 2009 must carry out.“ * Subject to change
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Andreas Gabriel, MECK / Netzwerk Elektronischer Geschäftsverkehr Thursday 5 March 2009
09:00‐10:15* IHK Guided Tours 09:00 ‐ 09:45 09:45 ‐ 10:15 Herr Stengel / glocal consult Hamburg Robert Zyska, G+F Verlags‐ und nextbusiness‐IT ‐ The 10 most important IT‐topics Beratungs‐ GmbH for more competitivness Opening 11:00 ‐ 13:00* Expert hours Netzwerk Elektronischer Geschäftsverkehr 11:00 ‐ 13:00 Any question to eBusiness in SME´s? Ask us at our expert hours! Experts from: Concrete, independent answers to specific ECM, Begin, tti‐md, BIEG questions, such as checking the legal compliance Hessen, KompEC, KeRN of your Internet presence, assistence in the selection of ERP systems and many others. 11:00‐13:00* Award Ceremony "Gründerwettbewerb ‐ Mit Multimedia erfolgreich starten“ 11:00 ‐ 11:05 Opening 11:05 ‐ 11:35 Difficult times for good business opportunities? 11:35‐12:45 Award Ceremony Laudatory speech and Award Ceremony Special Prize „Multimedia in Breitbandanwendungen“ 12:45 Final Words Get Together Dr. Andreas Goerdeler, BMWi Olaf Jacobi, Venture Partner ofTarget Partners; Emanuel Züger, Visco GmbH Dr. Andreas Goerdeler, BMWi tbc, VATM e.V. Dr. Andreas Goerdeler, BMWi Speakers, award winners and invited guests in the exchange * Subject to change
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Thursday 5 March 2009
14:00‐16:00* „nextbusiness‐IT ‐ Exzellenz im Mittelstand“ Official start of the country wide SME campaign Moderator: Martin Puscher 14:00‐14:05 14:05‐14:15 14:15‐14:30 14:30‐14:45 14:45 – 15:30 Martin Puscher, pfg GmbH Opening „nextbusiness‐IT ‐ Exzellenz im Mittelstand“: Andreas R. Fischer, Reason, purpose and benefits of the nationwide G+F Verlags‐ und Beratungs‐ campaign for SME´s. GmbH „The nextbusiness‐IT dossier Christoph Witte, Publisher 10 Major ICT‐Topics for medium‐sized companies“
„Increase productivity by mobile voice and data Dirk Backofen, communication.“ Deutsche Telekom AG Martin Puscher MinR Rolf Hochreiter, BMWi; Panel discussion: Heinz‐Paul Bonn, BITKOM; Dirk „Excellence in medium‐sized companies Backofen, Deutsche Telekom How enterprises with intelligent IT‐employment AG; Matthias Schindler, become champions in their industry!“ Fujitsu Siemens Computers; Christoph Witte Speakers and invited guests in the exchange Get Together 16:30 ‐ 17:00* Expert Speech Netzwerk Elektronischer Geschäftsverkehr 16:30‐17:00 RFID for small and medium‐sized enterprises Information and assistance for users by the Netzwerk Elektronischer Geschäftsverkehr * Subject to change
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Claudia Dukino / Holger Schneider Friday 6 March 2009
09:00‐10:15* IHK Guided Tours Stefan Stengel, glocal consult Hamburg 09:00 ‐ 09:45 Opening 09:45 ‐ 10:15 nextbusiness‐IT ‐ The 10 most important IT‐topics Robert Zyska, G+F Verlags‐ und for more competitivness Beratungs‐ GmbH 11:00 ‐ 13:00* Expert hours Netzwerk Elektronischer Geschäftsverkehr 11:00 ‐ 13:00 Any question to eBusiness in SME´s? Ask us at our expert hours! Experts from: Concrete, independent answers to specific ECM, Begin, tti‐md, BIEG questions, such as checking the legal compliance Hessen, KompEC, KeRN of your Internet presence, assistence in the selection of ERP systems and many others. 10:00‐12:00* Future Day Crafts Small Trades in focus Norddeutsches Handwerksblatt 10:30‐11:00 11:00‐12:00 Markus Berger‐de León, MyHammer Heiko Hottenrott, Hottenrott Sanitär‐Heizung‐
MyHammer & Co. – Low‐cost competitors out of Klima; control? Irmke Frömling. Norddeutsches Handwerk Uwe Hanreich, Channel Sales Manager Kaspersky Lab Matthias Schultze, Maler Heyse GmbH; Security ‐ data thieves no chance? Irmke Frömling. Norddeutsches Handwerk * Subject to change
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Friday 6 March 2009
13:00‐15:00* Future Day Crafts Improved service quality in the craft through IT Moderation: Christoph Witte 13:00‐13:10 Opening 13:10‐13:30 Service quality in the craft 13:30‐13:50 Is the IT industry neglecting an innovative business sector? 13:50‐14:30 Panel Discussion: What IT offers to the crafts sector. Christoph Witte, Publisher Marcel Theijs, Lexware GmbH Dietrich J. Gruber, Geschäftsführer Gruber KommunikationsPartner Moderation: Christoph Witte, Dietrich J. Gruber, Geschäftsführer Gruber Kommunikationspartner; Marcel Theijs, Lexware GmbH 15:30‐17:30* Future Day Crafts Small Trades in focus Norddeutsches Handwerkblatt 15:30‐16:15 Professional protection for customer data ‐ or a waste of money? Get Together * Subject to change
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Eckhard Schwarzer, DATEV eG ; Bernhard Holleitner, DATEV eG; Manfred Stühler, M.N.O. Stühler GmbH; Irmke Frömling. Norddeutsches Handwerk Speakers and invited guests in the exchange Saturday 7 March 2009
09:00‐10:15* IHK Guided Tours 09:00 ‐ 09:45 09:45 ‐ 10:15 Herr Stengel / glocal consult Hamburg nextbusiness‐IT ‐ The 10 most important IT‐topics Robert Zyska, G+F Verlags‐ und for more competitivness Beratungs‐ GmbH Opening 10:00‐13:30* 1. Deutsches eSkills‐Forum Mittelstand GERMAN eSKILLS BOARD OF COMPETENCE FOR SME 10:00‐10:05 Opening 10:05‐10:20 IT Know‐how in SME Companies ‐ Status Quo. 10:20‐10:35 10:35‐10:50 10:50‐11:05 11:05‐11:20 11:20‐11:35 11:45‐12:15 12:15‐12:20 12:20 Jochen Reinecke, DIHK Andreas R. Fischer, G+F Verlags‐ und Beratungs‐ GmbH IT‐Education in SME Companies: What are the Klaus Post, DIHK greatest difficulties to deal with? What educational institutes have on offer for Prof. Dr. Katja Lenz, SME´s ‐ Best Practices included. Hochschule Darmstadt In how far can integrated IT systems, the growing Andreas Naunin, demands on staff compensate? SAP Deutschland AG & Co. KG Using work‐oriented learning for the development Hartmut Beck, Fraunhofer IAO of eSkills. With wife swapping to eSkills! New ways, to make modern IT solutions palatable Wolfgang Grandjean, Wilken Gruppe for SME´s. Prof. Dr. Katja Lenz, Hochschule Darmstadt; Andreas Naunin, SAP; Christiop Althofen, Panel discussion: Fraunhofer IAO; MinR Dr. Rolf The development of eSkills is a community Hochreiter, BMWi; Klaus Post, project! DIHK; Andreas R. Fischer, Moderator: Werner Korte, empirica Gesellschaft für Kommunikations‐ und Technologieforschung mbH Andreas R. Fischer, G+F Verlags‐
Conclusion und Beratungs‐ GmbH Speakers and invited guests in Get together the exchange * Subject to change
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Saturday 7 March 2009
14:00 ‐ 16:00* Security in SME´s Deutschland sicher im Netz (DsIN) Heike Troue, Deutschland sicher im Netz (DsIN) Matthias Gärtner (tbc), Bundesamt für Sicherheit in der Informationstechnik Klaus Schimmer, SAP Deutschland AG & Co. KG Andrew Noack, Utimaco Software AG 14:00‐14:15 Germany safe on the Net: Together for more IT security. 14:15‐14:35 Safe routes in the Networked World. 14:35‐14:55 Safety starts in your head ‐ the man as the most important factor for security. 14:55‐15:15 Identify hazards and manage risks 15:15‐16:00 Panel discussion: Security at what price? SMEs need to be networked and need security for data, processes Moderator: Christoph Witte, and services. How much security is feasible and Publisher affordable? 16:30 ‐ 17:00 * Expert Speech Netzwerk Elektronischer Geschäftsverkehr 16:30‐17:00 "License Free ERP systems ‐ an alternative for the Falk Neubert manufacturing industry?“ * Subject to change
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Sunday 8 March 2009
10:30‐13:00* SME´s are fashionable ‐ IT‐Jobs with career opportunities Moderator: Alexander Scheibner, pfg GmbH 10:30‐10:35 Opening 10:35‐10:55 “SME´s as job machine ‐ opportunities and prospects for young IT professionals.“ 11:00‐11:20 „Enterprise 2.0“ 11:25‐11:45 „Spoiled for choice? IT jobs for engineers.“ 11:50‐12:35 Panel discussion: “Fight for the best brains ‐ who offers and who achieves the best chances?“ 12:35‐12:45 Open Discussion Conclusion * Subject to change
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Alexander Scheibner, pfg GmbH
Dr. Stephan Pfisterer, BITKOM Prof. Dr. Stefan Bieletzke, FHM Bielefeld (tbc) Dr. August‐Wilhelm Jagau, IfKom Dr. Stephan Pfisterer, BITKOM Prof. Dr. Stefan Bieletzke, FHM Bielefeld Dr. August‐Wilhelm Jagau, IfKom Alexander Scheibner, pfg GmbH;
lexander Scheibner, pfg GmbH