pdf 1 MB - ProSiebenSat.1

Capital Markets Day
ProSiebenSat.1 Media AG
TV Germany
Andreas Bartl, October 5, 2011
Page 1
TV Germany Leadership Team
Andreas Bartl
Chief Officer TV
Markan Karajica
MD Marketing
TV Deutschland
Jürgen Hörner
MD ProSieben
Klaus Henning
SVP Program Planning
TV Deutschland
Joachim Kosack
MD SAT.1
Wolfgang Link
SVP Entertainment
TV Deutschland
Karl König
MD kabel eins
Sascha Naujoks
SVP Reality
TV Deutschland
Katja Hofem-Best
MD sixx
Dr. Gunnar Wiedenfels
COO/CFO National and
Deputy Group Controller
Page 2
Strong competitive position in Germany
Page 3
Two tier 1 channels with complimentary positioning
Target group structure and audience shares
viewers 14-49 years, all day, in percent
male
share 14-49
at 14+: 53.4%*
6.0%
old
share men
at 14+: 48.4%*
11.6%
young
10.6%
0.3%
female
Page 4
Source: AGF/GfK Fernsehforschung / TV Scope / Audience Research [BS] / Market Share YTD 2011
Strong Profitability
Key Success Factors
Profitability of Broadcasters
EBITDA margin 2010 in %
30
• Complementary channels
T5
27
TVN
25
• Integrated operations
(SAT.1 relocation to Munich)
MED
23
• Multi-channel recycling optimized
ITV
22
RTL
22
M6
20
A3
19
MTG
17
CME
15
TF1
10
• Elimination of loss making formats
(Champions- & Europe League)
• Optimization of underperforming formats
(news, one-time shows and events)
Page 5
Basis: Recurring EBITDA 2010: EBITDA before non-recurring (exceptional) items.
Our Content Strategy
Genre
strategy
1. Strong focus on German fiction, US blockbuster and
US hit procedural series
2. Leverage US sitcom
3. Increase slots for reality genres
4. Focus on casting shows (as well with game show elements)
5. More live content
Exploration
strategy
1.
2.
3.
4.
Reduce one-time events
Drive formats which contribute to our multi channel recycling strategy
Use maxdome and myVideo for windowing and promotion
Leverage content to new / emerging professional video market
Page 6
Example Genre: A strong Focus on the Evolution of Reality
One Born Every Minute
real people /
real environments
Young Doctors
OB DOCS &
DOCU SOAPS
Seven
Days
Big Fat
Gypsy Weddings
Pawn
Stars
The Season
The Only Way is Essex
STRUCTURED
REALITY
Fly on the wall look on
real people‘s lifes.
Made in Chelsea
Real people‘s
stories re-edited.
The Hills
Let‘s Talk About Pep
observational
The Real Housewives of...
Wife Swap
Oh Oh Cherso
Families at the Crossroads
Big
Brother
Jersey Shore
REALITY SHOWS
Casted characters thrown into
an artificial setting.
The
Bachelor
K11
Die Abschlussklasse
SCRIPTED
REALITY
Cases of Doubt
Actors acting like being
part of a documentary.
X Diaries
Lenssen & Partner
casted characters /
constructed environments
Page 7
Example Exploitation: Leverage Content to new Markets
Page 8
Stable rating performance with future upside potential
31%
1. Push sixx distribution
28.8% 28.5% 28.6%
27.9%
28.1%
2. Midterm secured attractive
studio deals
3. New strategic partnerships
with blockbuster producer
4. Strong program line-up
leverage newly hired top
talents in entertainment reality
and clip-/casting-shows
5. Optimized and stable grid
2007
2008
2009
2010
2011 YTD
2015e
6. Best practice processes/
improved top rate
Page 9
Basis: All TV households Germany (D+EU); Source: AGF/GfK Fernsehforschung / TV Scope / Audience Research [BS]: P7S1 stations Germany (excl. N24/9live, viewers aged
14-49 years
1. Push sixx Distribution
Expansion of analogue
cable distribution:
Aug 9, 2011
20.7
1.0
17.1
0.9
0.8
12.6
10.9
0.6
0.6
9.2
0.4
0.3
0.2
Q1
Q2
Ratings As Is [%] / households [million]
Jul 11
Aug 11
Ratings Forecast [%]
Sep 11
Oct 11e
Nov 11e
Receiving households [million]
Dec 11e
Est. receiving
Page 10
Source: AGF/GfK Fernsehforschung / TV Scope / Audience Research [BR]; „Receiving Households“ per AGF/GfK definition chose the channel for at least 1sec
2. Midterm secured attractive studio deals
Ongoing demand-driven optimization of Studio Portfolio and Terms to improve output
Page 11
3. Strategic partnership with John de Mol
The Voice
The Winner is
Ich liebe Deutschland
The Recruits
US: Ø 11,5m Viewers
NL: Share 59.7%
(Start 2nd Season)
Coming 2012
SAT.1: Share Ø 11.0%
Coming 2012
Page 12
The Voice: US: +2 Years / NL: viewers 14-49 years
Ich liebe Deutschland: viewers 14-49 years
3. Strategic partnership with Brainpool
Unser Star für …
Schlag den Raab
TV Total Events
Share Ø 13.4%
Share Ø 23.3%
(Stockcar, Wok WM, Turmspringen)
Share Ø 21.4%
Page 13
Viewers 14-49 years, 2011 YTD
4. Strong program Line-Up
Major rival to Tatort on highly
competitive Sunday Night
Winner
of German
Emmy
Cult face has become ad
testimonial with longawaited new Season
Leading
sports brand
leading
animation
brand Germany
#1 in Fashion
& Style
#1 Sitcom
Germany
Leading US Series
Wednesday Night
time Slot winner
Monday Night
Page 14
5. Optimized and stable grid: Example SAT.1
Montag
Dienstag
Mittwoch
Donnerstag
Freitag
• replace “Hand aufs Herz”
with “SAT.1 Magazin”
Hand aufs Herz
18:00
Anna & die Liebe
K11
• replace Champions League
with reality line-up
SAT1 Nachrichten
20:15
Der letzte Bulle
DER GROSSE
SAT.1 FILM
21:15
ran UEFA
Champions
League
Europa League
Mein Mann kann
...
Ich liebe
Deutschland
Danni Lowinski
• replace Champions- / Euro
League with second US
series (based on successful
Sunday line-up)
• eliminate expensive one-off
shows (“Winterspiele”)
22:15
Planetopia
AKTE
ErmittlungsAKTE
Die
Wochenshow
KERNER
23:15
Spiegel TV
Focus TV
Comedy
Harald Schmidt
Criminal Minds
Harald Schmidt
NAVY CIS
Comedy
Page 15
6. Best-Practice creative processes
•
Established creative-process based on
international best-practices
•
Format Development based on
Strategic slot-need
•
Optimized test-procedures to improve
output/ top-rate
Page 16
Strong competitive position in Germany
Page 17
Disclaimer
This presentation contains "forward looking statements" regarding ProSiebenSat.1 Media AG ("ProSiebenSat.1 AG"), its
subsidiaries/affiliates and/or ProSiebenSat.1 Group as a whole (all hereinafter collectively referred to as “P7S1 Group”),
including opinions, estimates and projections regarding P7S1 Group's financial position, business strategy, plans and
objectives of management and future operations and including opinions, estimates and projections regarding the
markets in which it presently operates or in which it expects to operate in the future. Such forward looking statements
involve known and unknown risks, uncertainties and other important factors that could cause the actual results,
performance or achievements of P7S1 Group to be materially different from future results, performance or achievements
expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of
this presentation and are based on numerous assumptions which may or may not prove to be correct.
No representation or warranty, express or implied, is made by ProSiebenSat.1, its subsidiaries/affiliates or P7S1 Group
as a whole with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and
opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete
or condensed, and it may not contain all material information concerning P7S1 Group. ProSiebenSat.1 and its
subsidiaries/affiliates undertake no obligation to publicly update or revise any forward looking statements or other
information stated herein, whether as a result of new information, future events or otherwise.
Page 18