2014 meDIa InformatIon

PrePress · cross meDIa · Press · PostPress · PackagIng ProDuctIon
2014 meDIa
InformatIon
Valid from 1st January 2014
2
Offizielles Informationsorgan des Fachverbandes Führungskräfte der Druckindustrie und Informationsverarbeitung e.V.
Media Information · 2014
PrePress · cross meDIa · Press · PostPress · PackagIng ProDuctIon
Delivering your success
Deutscher Drucker is the printing and media industry’s leading
trade magazine
8 marketIng benefIts
∂
Your premium right-hand position for:
1/1, 1.2, 1/3 and 1/4 advertising pages
∂
Deutscher Drucker appears fortnightly
∂
Number one for sales: 5,778 copies (IVW II/13)
∂
Number one for subscriptions: 5,700 copies (IVW II/13)
∂
Lowest cost per thousand subscribers
∂
Broadest coverage
∂
Key target group: managers, experts, professional users
∂
Number one for recruitment and used machinery
contents
Page
2
3
4
5
6
7
8
10
11
12
14
15
16
17
18
19
20
22
27
subject
8 marketing benefits
Customer testimonials
Jubilee – 120 years of Deutscher Drucker
Circulation details
Media advice and media service
Print run details
Display advertising
Bound and loose inserts
Advertising contacts
Recruitment advertising
Service and classified advertising
For sale and wanted advertising
iPad/iPhone advertising
Online advertising
Editorial contacts
Technical details – data transfer
editorial schedule
www.print.de – the printing and
media industry portal
General Terms and Conditions
3
Deutscher Drucker CUSTOMER TESTIMONIALS
Smart media planners opt for the
printing magazine with the greatest reach
»
Deutscher Druc
ker is the perfe
ct
fit for Mondi: ex
pert, broadly
based, rooted in
its market yet
with an interna
tional backgrou
nd.
Mondi papers de
liver the best
printed results
for all kinds of
digital printing
and offset—and
Deutscher Druc
ker reports on
all
these technolog
ies comprehen
sively and expe
rtly
«
Johannes Klumpp
Sales and
Marketing Manager
Mondi Uncoated
Fine Paper
»
Souscha Verlinde
PR / Communication
e
ker and print.d
Deutscher Druc
in
HP
r
fo
s
rm
fo
plat
are important
th
wi
ly
g effective
communicatin
stry
d media indu
an
g
tin
in
pr
e
th
e
ar
e
W
printing.
about digital
digital
of
e
us
e
th
delighted with
verial forms of ad
print for spec
r’s
ke
uc
Dr
r
he
sc
ut
tising and De
.
ts
ec
w proj
openness to ne
marks-3zet GmbH & Co. KG
« »
Klaus Lammersiek
Market Development
Manager HP Indigo
Germany
Hewlett-Packard
GmbH
Deutscher Druc
ker is a trade
magazine that
stands out thro
ugh
the strength an
d variety of its
content. This,
combined with
its extensive re
ach, makes
Deutscher Druc
ker the ideal pla
tform for comm
unicating with
(new)customer
s. In addition, th
e
online portal pr
int.de allows th
e
effectiveness of
the advertising
message to be
increased and
the
ROI maximized
through online
advertising.
«
DeuTscher Drucker JUBILEE – 120 YEARS OF DEUTSCHER DRUCKER
We are celebrating
120 years of
Deutscher Drucker –
join us
We will be celebrating 120 years of
Deutscher Drucker in issue 8
The Jubilee of the year
Book an advertisement and receive a special 10%
discount on all advertising in the Jubilee issue.
There are only limited opportunities for special
forms of advertising and specials linked to the
celebrations – so book right away.
Give us a call, we’d be happy to talk through
the options
4
Deutscher Drucker CIRCULATION
REACH MATTERS
*
Circulation: 7,175
89%** of industry experts would recommend
Deutscher Drucker. Exploit this powerful media channel!
There’s no other print industry trade magazine that comes close to matching
our reach amongst the print and media industry’s company and technical directors,
divisional directors, team leaders, purchasing and department managers.
Deutscher Drucker Drucker is the sole German member of the
EUROGRAPHIC PRESS (EP), the international information pool
involving print magazines from 16 European countries.
For over 30 years Deutscher Drucker has been the official news vehicle
for the FDI, the German printing industry and information processing
management association.
Source:
Q2 2013
* including 1,405 copies for members of the FDI
Free copies distributed by publishers (circulation less sold copies) are not included in the distribution comparison. For further information see: www.ivw.de
**Source: print.de, Netigate 9/2012 user survey. Total participants: 121
5
6
Deutscher Drucker MEDIA ADVICE AND SALES
ALWAYS ON HAND
Your advertising marketing contacts
Jochen Kristek
Advertisement Manager
Andrea Dyck
Publisher’s representative
Joachim Berger
Publisher’s representative
Prefix +49 (0)711/4 48 17-58
Fax: +49 (0)711/44 20 99
[email protected]
Verlagsbüro Felchner
Alte Steige 26
87600 Kaufbeuren
Prefix +49 ( 0)83 41/9 66 17 84
Fax: +49 (0)83 41/87 14 04
a. [email protected]
BERGER MEDIEN
Im Wiesengrund 2
55278 Köngernheim
Prefix +49 (0)67 37/71 57 20
Fax: +49(0)67 37/71 56 89
[email protected]
Ivo Sadovnikov
Online-Marketing
and Consulting
Regine Grossmann
Display advertising
and traffic
Brigitte Weyrauch
Fax: +49 (0)711/44 20 99
Prefix +49 (0)711/4 48 17-176
[email protected]
Prefix +49 (0)711/4 48 17-25
Fax: +49 (0)711/44 20 99
[email protected]
Prefix +49 (0)711/4 48 17-34
Fax: +49 (0)711/44 20 99
[email protected]
Neil Stratton Publisher’s representative
+44(0)1 73/45 06 95 • [email protected]
Heiton Mains • Heiton • Kelso • Roxburghshire TD5 8JR-UK • Tel.: +44(0)15
7
Deutscher Drucker SUBSCRIBERS
We have far more subscribers than
any other printing industry magazine
Profit from what is far and away the leading trade magazine in the printing industry
and place your advertising where it will count. Make the most of your budget.
We also offer sponsorship opportunities for themed booklets.
Give us a call and we’d be happy to advise you.
In 2013 your advertisements will also feature in our iPhone and iPad apps.
Even more reason to advertise in Deutscher Drucker
Deutscher Drucker is the world’s best-known printing trade
magazine. The themed issues mean that you can place your
communications in precisely the right editorial environment
and achieve optimum advertising impact. No other trade
magazine offers you a better editorial environment.
See the Difference:
5,700*
➔
2,537
1,911
Druck & Medien
Print & Produktion
Added value
delivering
success for you
Deutscher Drucker
Der Druckspiegel and 4c are not IVW audited.
Source:
Q2 2013
* including 1,405 copies for members of the FDI
Free copies distributed by publishers (circulation less sold copies) are not included in the distribution comparison. For further information see: www.ivw.de
8
Deutscher Drucker display advertisements in editorial section
display advertisements
display advertisements
size
orientation
type area
bleed*
colour price
width x height mm width x height mm
rates for multiple insertions
3 x (5 %)
6 x (10 %)
12 x (15 %)
206 x 269
230 x 300
4-colour
6,100.–
5,795.–
5,490.–
5,185.–
vertical
101 x 269
113 x 300
4-colour
4,750.–
4,512.50
4,275.–
4,037.50
horizontal
206 x 132
230 x 148
vertical
66 x 269
74 x 300
4-colour
3,900.–
3,705.–
3,510.–
3,315.–
horizontal
206 x 87
230 x 97
vertical
49 x 269
55 x 300
4-colour
3,275.–
3,111.25
2,947.50
2,783.75
horizontal
206 x 64
230 x 72
1/1 page
1/2 page
1/3 page
1/4 page
9
fsize
orientation
type area
bleed*
colour price
width x height mm width x height mm
rates for multiple insertions
3 x (5 %)
6 x (10 %)
12 x (15 %)
1/4 page
2-column
101 x 132
113 x 148
4-colour
3,275.–
3,111.25
2,947.50
2,783.75
438 x 269
460 x 300
4-colour
10,700.–
10,165.–
9,630.–
9,095.–
vertical
136 x 269
151 x 300
4-colour
5,560.–
5,282.–
5,004.–
4,726.–
horizontal
206 x 178
230 x 198
2/1 page
2/3 page
* width x height incl. 3 mm trim
special positions
rates
terms of
payment
bank details
the rates apply to a series running over any 12 month period.
series discounts have already been taken into account in the
displayed prices. all rates are subjects to vat.
14 days from the date of invoice without any deduction.
volksbank Ulm-Biberach
BlZ (sortcode) 630 901 00, acount no. 3906 000
iBan de32 6309 0100 0003 9060 00, Bic Ulmvde66
1/2 page
vert. beside editorial section 4-colour
4,850.–
1/1 page
outside back cover
4-colour
7,100.–
1/1 page
inside front cover
4-colour
7,100.–
outside
front cover 145 x 206 mm
4-colour
7,900.–
outside
front cover 62 x 24 mm
4-colour
1,800.–
other specified positions plus 20 %
of the advertisement rate.
10
Deutscher Drucker bOund And lOOSE InSErTS
BOUND AND LOOSE INSERTS
LOOSE INSERT
format: maximum 220 mm wide and 295 mm high
We offer you the chance to present your paper effectively
Include your paper sample as a loose or bound insert together
with an advertorial that describes the look, feel and application.
Other paper presentation options on request.
Weight up to 25 g
Delivery address Industriebuchbinderei Ostalb GmbH
Im Wert 3, 73563 Mögglingen, Germany
grammage up to 180 g/m2
Delivery quantity The precise number of copies to be delivered will be specified in the
order confirmation. Surplus copies will be disposed of three weeks
after the date of publication.
4,450.–
Weight up to 50 g 4,800.–
Further details on request
BOUND INSERT, 2-8 PAgES
2-pages 5,450.–
6-pages 6,800.–
4-pages 6,200.–
8-pages 7,500.–
Further details on request
Delivery deadline 10 days prior to the publication of the issue in question.
Inserts are loosely placed by machine in any position
within the issue.
Additional
charges
Tip-on in specific position (2 pp. bound insert)
Manual insertion
Manual tip-on
etc.
in saddle-stitched issues
233 mm
466 mm
5 mm
5 mm
5 mm
230 mm
230 mm
3 mm
230 mm
308 mm
Standard loose
insert
TRIm DIAgRAm fOR BOUND INSERTS
3 mm
All prices in Euro subject to VAT at the applicable rate.
There are no discounts on loose or bound inserts.
3 mm
Prices
3 mm
Other formats and trim diagrams can be obtained on request from:
[email protected]
300 mm
Other formats
3 mm
3 mm
11
Deutscher Drucker ADDREss & FIGUREs
ADDreSS
CirCulAtion
Deutscher Drucker Verlagsgesellschaft mbH & Co. KG
Audit
telephone
+49 (0)711/4 48 17-0
Fax
+49 (0)711/44 20 99
e-Mail
[email protected]
internet
http://www.print.de
Postal address
Postfach 41 24, 73744 Ostfildern
office address
Riedstrasse 25, 73760 Ostfildern
Bank details
Volksbank Ulm-Biberach
BLZ 630 901 00, Account No. 3 906 000
IBAN: DE 32 6309 0100 0003 9060 00
BIC: ULMVDE66
VAT No. DE147643921
Managing Director
Bernhard Niemela, M.A.
Managing Director and Editor in Chief
Tel.: +49 (0)711/4 48 17-20
Fax: +49 (0)711/44 20 99
[email protected]
Advertising Director
Jochen Kristek, Advertising Director
Tel.: +49 (0)711/4 48 17-58
Fax: +49 (0)711/44 20 99
[email protected]
Place of publication
Ostfildern
Frequency
every 14 days
Michael Kessler, Production Manager
Tel.: +49 (0)711/4 48 17-30
Fax: +49 (0)711/44 20 99
[email protected]
Subscription price
Germany
Abroad
Individual issue
€ 149.20 (inc. VAT and postage)
€ 197.20 (inc. postage)
€ 6.75 (plus postage)
Production
Distribution analysis
Average copies per issue
Q2 2013
Print run
7,608
Actual circulation
7,175
Sold copies
5,778
including subscriptions
5,700
Complimentary copies
1,397
FiGureS
12
Deutscher Drucker ADVERTISING
ALL CHANNEL RECRUITMENT
The Deutscher Drucker recruitment section is the place for
first class jobs in the print and media industry. You are
talking to printing industry managers and decision makers
without any wastage.
Deutscher Drucker has the largest recruitment section of all
the printing trade magazines and is the key platform for your
successful recruitment.
Join the host of satisfied Deutscher Drucker recruitment
customers.
Successful recruitment starts with Deutscher Drucker.
The benefits to you
 When your recruitment advertisement is published
iDD-App
iPad/
iPhone
Your target group – no wastage
in Deutscher Drucker it will immediately go online for
6 weeks free of charge on www.print.de
 Publication in the next issue of Deutscher Drucker,
 For even more reach, your recruitment advertisement
will also be published in the e-magazine on the
iPad/iPhone in the Deutscher Drucker app.
NEW:
 Recruitment link in the print.de newsletter
 Recruitment link to the Facebook page of print.de
and twitter
print.de
Newsletter,
Facebook,
Twitter
13
Deutscher Drucker ADVERTISING RATES
RECRUITMENT
Basic Price
See table for price per mm depth
Discounts
No discounts on advertisements
in this section.
Box No fee
Germany €8.00, International €10.00
Advertisement
deadline
12 noon German time,
Thursday prior to publication
Type area
206 mm wide, 250 mm high
Contact
Brigitte Weyrauch
Tel.: 0711/4 4817-34
Fax: 0711/44 20 99
[email protected]
Price example: €3,198.–
Format: 206 x 130 mm
Price per mm €24.60
plus VAT
CoLUMN WIDTH AND PRICE
Column
Width
Job offers
1
31 mm
2
66 mm
8,20 €
4,30 €
3
101 mm
12,30 €
6,45 €
4
136 mm
16,40 €
8,60 €
5
171 mm
20,50 €
10,75 €
6
206 mm
24,60 €
12,90 €
4,10 €
Price per mm, in Euro, plus VAT
Job sought
–
Price example: €1,230
Format: 101 x 100 mm
Price per mm €12.30
plus VAT
14
Deutscher Drucker ADVERTISING RATES – DIRECTORY
DiREctoRY ADVERtisinG
Directory. Who supplies
what? Finding products and service quickly.
Basic Price
per mm depth €3.90 (4-colour)
Discounts
See rate table for multiple inserts
Advertisement deadline
9.00 am German time, Tuesday prior to publication
Advertisement width
49 mm
Discount
number
Discount
6x
5%
12 x
15 %
24 x
35 %
Price example: €312.–
Format: 49 x 80 mm
Price per mm €3.90
plus VAT
15
Deutscher Drucker ADVERTISING RATES – FOR SALES/WANTED
FOR SALE/WANTED ADVERTISING
Basic Preice
Discounts
See table for price per mm, plus VAT
No discounts on advertisements
in this section.
Sections
For sale, Wanted, Leases,
Representation, Events,
Seminars/Courses, Assistance, Cooperation,
Auctions, Invitations to tender, Other
Advertisement
deadline
12 noon, German time,
Thursday prior to publication
Type area
206 mm wide, 250 mm high
Price example: €195.–
Format: 66 x 25 mm
Price per mm €7.80
plus VAT
cOLumN WIDTh AND PRIcE
column
Width
Price
1
31 mm
3,90 €
2
66 mm
7,80 €
3
101 mm
11,70 €
4
136 mm
15,60 €
5
171 mm
19,50 €
6
206 mm
23,40 €
Price per mm, in Euro, plus VAT
Price example: €156.–
Format: 31 x 40 mm
Price per mm €3.90
plus VAT
Price example: €234.–
Format: 101 x 20 mm
Price per mm €11.70
plus VAT
16
Deutscher Drucker EXTENDED REACH
Gain even more reach with the iPad and iPhone app
from Deutscher Drucker
Use the extended reach for your advertisement or insert with
an integrated video or picture gallery or a digital PDF insert
in the Deutscher Drucker app. Yet more reasons to advertise
in Deutscher Drucker.
Your additional benefits
The contents will remain available
in the app for 2 years.
Video:
299,– €
Picture gallery
with max. of 50 pictures:
299,– €
Insert:
275,– €
All prices subject to VAT at the prevailing rate
Web site link
Free for 1/1, 1/2 and
1/3 page display ads
Picture gallery
Insert
Video
17
Deutscher Drucker online advertising
Website
Type of
advertisement
Fullsizebanner
Format/Pixel
CPM
468 x 60
59 EUR
Newsletter
Superbanner
728 x 90
69 EUR
Distributed on five working days (Monday
Skyscraper
160 x 600
79 EUR
Content-Ad
300 x 250
89 EUR
Hockeystick
728 x 90 + 160 x 600
109 EUR
Wallpaper
728 x 90 + 160 x 600
139 EUR
Big-Size Skyscraper/
Halfpage Ad
Banderole Ad
300 x 600
99 EUR
770 x 250
2.100 EUR/week
Pushdown Ad
975 x 90-300
2.100 EUR/week
Maxi Ad
640 x 480
2.300 EUR/week
through Friday) to guaranteed 8,000 + X
subscribers (as of November 2013) per
emission.
Please find more information about our
newsletter in Print.de Online Media Rates.
Online Media Rates
download
Newsletter
Type of
advertisement
Fullsizebanner
468 x 60
Format/Pixel
Upper third
Best possible
690 EUR/5 distributions
590 EUR/5 distributions
Advertorial
Picture +
250-600 characters
Upper third
750 EUR/distribution
All prices subject to VAT at the prevailing rate.
Price
print.de/mediadaten
18
Deutscher Drucker EDITORIAL CONTACTS
YOUR EDITORIAL CONTACTS
Bernhard Niemela
M.A.
Gerd Bergmann
Dipl.-Wirt.-Ing.
Petra Ebeling
Dipl.-Ing.
Editor in Chief
Editor contacts, Deputy Editor
in Chief Printing/Business
Specialist editor
Postpress
Tel.: +49 (0) 711/4 48 17 - 47
Fax: +49 (0) 711/44 20 99
[email protected]
Tel.: +49 (0) 711/4 48 17 - 67
Fax: +49 (0) 711/44 20 99
[email protected]
Judith Grajewski
Dipl.-Ing.
Frank Lohmann
Dipl.-Ing
Martina Reinhardt
M.A.
Specialist editor
Digital-/Offset printing
Specialist editor
Printing/Postpress
Specialist editor
Postpress
Tel.: +49 (0) 711/4 48 17 - 50
Fax: +49 (0) 711/44 20 99
[email protected]
Tel.: +49 (0) 711/4 48 17 - 32
Fax: +49 (0) 711/44 20 99
[email protected]
Tel.: +49 (0) 711/4 48 17 - 17
Fax: +49 (0) 711/44 20 99
[email protected]
Michael Schüle
Print and media engineer
Michael Scherhag
Dipl.-Ing.
Kurt K. Wolf
Specialist editor
Premedia
Editorial office
Tel.: +49 (0) 711/4 48 17 - 20
Fax: +49 (0) 711/44 20 99
[email protected]
Tel.: +49 (0) 711/4 48 17 - 27
Fax: +49 (0) 711/44 20 99
[email protected]
Tel.: +49(0)71 81/4 82 51 90
Fax: +49 (0)71 81/4 82 51 91
[email protected]
Editorial office
Tel.: +41 - 44/40 00 922
Fax: +41 - 44/40 00 925
[email protected]
Deutscher Drucker TECHNICAL DETAILS – DATA DELIVERY
technical details – data delivery
Formats
Printing
technical requirements
Magazine
230 mm wide, 300 mm high
Type area
Editorial section: 206 mm wide, 269 mm high
Directory/Classified/Recruitment: 206 mm wide, 250 mm high
Column with
66 mm/49 mm
Number of columns
3 or 4
Printing process
Offset, 80 l/cm screen
Print copy
Digital data. Please add 3 mm trim on all sides for bled advertisements.
Please position register or trim marks accordingly.
Paper
90 g Clarobulk, paper grade SK3, woodfree
Programs
Mac/PC: QuarkXPress, Indesign, Illustrator, Photoshop, Acrobat
Images and graphics
Must be in CMYK (with correct ICC profile attached).
Enclose all required fonts in EPS files or vectorize the text.
Trim
3 mm all round. In order to ensure type or image elements are not inadvertently trimmed,
maintain a minimum separation of 5 mm from the magazine edge on all four sides.
File format
PDF X3
Profiles
Cover: ISO coated v2 (ECI)m, content: ISO Coated v2 (ECI)
Data compression
SIT, SITX, SEA (Mac), ZIP (PC)
Data transfer
FTP-Server: www.publishfiles.de (User: datentransfer, password: deutscherdrucker).
Please place your customer data in the »Deutscher_Drucker_incoming« folder.
E-Mail: [email protected]
CD, DVD
Fax +49(0)711/44 20 99 (only For sale or wanted, and Recruitment text advertisements)
19
Deutscher Drucker EDITORIAL SCHEDULE 2014
No.
PD
AD
DiSPLAY
FoCUS | PRoDUCTS & TECHNoLoGY | CUSToMERS & MARKETS | MANAGEMENT | SHoWS
AD
CLASSiFiED
1
09.01.2014
20.12.2013
03.01.2014
2
23.01.2014
09.01.2014
16.01.2014
3
06.02.2014
23.01.2014
30.01.2014
4
20.02.2014
06.02.2014
13.02.2014
5
06.03.2014
20.02.2014
27.02.2014
6
20.03.2014
06.03.2014
13.03.2014
7
03.04.2014
20.03.2014
27.03.2014
8
17.04.2014
03.04.2014
10.04.2014
9
02.05.2014
17.04.2014
24.04.2014
10
15.05.2014
02.05.2014
08.05.2014
11
29.05.2014
15.05.2014
22.05.2014
12
12.06.2014
30.05.2014
05.06.2014
Major industry survey for the start of 2014: Which areas should printers, finishers and prepress companies invest in?
The experts answer | Technology concepts for commercial printers that pay | Druckforum 2014 preview
Trend: Automation in digital printing and offset printing | Print jobs from the internet: Web-to-print for offset and
digital printers – the right printing and postpress technologies for growth markets | Energy efficiency in prepress, printing
and postpress | Annual review: Which shows are worth visiting in 2014? | Events preview: The major open houses in the
printing industry
investment and finance: Leading finance providers for the printing industry | Trends and developments in sheet-fed offset,
web offset and digital printing | inline and offline production |Postpress solutions for full service printers |
Overview: Top training partners
How Book-on-Demand works: Modern inline book production | Finishing trends in print production |
Overview: Environmentally friendly papers for a wide variety of printing processes | Preview: Printing and paper trends
at the Leipzig Book Fair
Show preview: ipex 2014 (1): The key technological innovations in print, prepress and postpress | Packaging and label
production: Offset, digital, flexo printing, postpress | Report: Inkjet printing | Top training partners Overview:
Used machinery trade
Show preview: ipex 2014 (2): leading exhibitors and their exhibits | Modern premedia: Image databases Database publishing:
IT for printers and crossmedia media production | Modern newspaper production: The ideal newspaper printing plant –
newspapers and semicommercial products | Overview: German dealers
Show preview: inprint 2014 in Hanover | leading Inprint exhibitors and their exhibits | industrial Printing: New technologies
and new markets | Trends in digital printing | Large format printing: The right technology for large format printed products
Jubilee issue “120 years of Deutscher Drucker: The history of technologies and materials for printing, prepress and
postpress | Future Print: Printing industry 3.0 | offset printing and digital printing cleverly combined |
Print jobs from the internet: Web-to print for offset and digital printers – the right printing and postpress technologies
for growth markets
Show preview: interpack 2014 | Packaging and label production: Offset, digital, flexo printing, postpress | Trends and
developments in postpress for commercial print | Logistics and transport services for printers and bookbinderies |
The best supply industry videos and video channels
Show preview: Fespa 2014 in Munich: The key Fespa exhibitors and their exhibits | Digital print specialists: Concepts,
products and markets | Modern hybrid production: offset and digital printing | Success stories: The route from commercial
printer to packaging producer | Technologies for the finishing of mailings inline and offline
The printing finishing mega trend: Finishing technologies and innovative materials (inks, coating, paper, plastics) |
Print jobs from the internet: Web-to-print for offset and digital printers – the right prepress, printing and postpress
technologies for growth markets | Sheet-fed offset ranking: the shortest change-over times | Series: Selected technology
concepts in offset and digital printing (1)
Show preview: CoReach (formerly: Mailing Days): The key exhibitors and what they offer | Trends and developments
in large-format-printing | Printing on unusual materials: metal, glass, wood or textiles | Trends and developments
in web offset printing: Inline and offline production | Postpress solutions for reel-fed printing | Print-to-web: Digital media
channels as a new field of business for modern print service providers | Series: Selected technology concepts in offset
and digital printing (2)
20
13
26.06.2014
12.06.2014
19.06.2014
14
10.07.2014
26.06.2014
03.07.2014
15-16 24.07.2014
10.07.2014
17.07.2014
17
21.08.2014
07.08.2014
14.08.2014
18
04.09.2014
21.08.2014
28.08.2014
19
18.09.2014
04.09.2014
11.09.2014
20
02.10.2014
18.09.2014
25.09.2014
21
16.10.2014
02.10.2014
09.10.2014
22
30.10.2014
16.10.2014
23.10.2014
23
13.11.2014
30.10.2014
06.11.2014
24
27.11.2014
13.11.2014
20.11.2014
25-26 11.12.2014
27.11.2014
04.12.2014
1
22.12.2014
02.01.2015
08.01.2015
PD Publication date
Exclusive: The most in demand papers and substrates | The right technology for unusual printed products: Printing systems
and postpress machinery | Papers for digital printing | Sheet-fed offset printing: The fastest sheet-fed offset presses
Technology trends in digital and offset printing | Better printing: Energy efficiency, wastage reduction, fewer chemicals |
Open houses: What printers can learn from suppliers
Trends and developments in postpress | Sheet-fed offset: Which systems offer the shortest change-over times? |
The print finishing mega trend: Finishing technologies and innovative materials (inks, coatings, paper, plastics) |
Retrofit and refurbishing: Used machines as good as new | Series: The best supplier web sites (1)
Exclusive special: Specialists in finishing and special papers | Offset printing and digital printing cleverly combined |
Major Deutscher Drucker photo competition: The best supply industry demo centres | Series: The best supplier
web sites (2)
Packaging and label production: Offset, digital, flexo printing, postpress | Materials for packaging production: paper, board,
carton, films | Special: The sheet-fed offset presses with the largest printing format | Series: The best supplier web sites (3)
Large-format-printing: The right technology for large-format-printed products | Industrial printing –
new fields of business for the printing industry: technologies, products and customer groups | Exclusive: The most in
demand papers and substrates | Database publishing: IT for printers: crossmedia production | Overview:
Top training partners
Show preview: WAN-Ifra Expo 2014 and the Frankfurt Book Fair 2014: The key exhibitors and their exhibits |
Modern newspaper production | Semicommercial production: When technology barriers fall | Postpress and
logistics for long run web printing | Germany’s largest newspaper printers and their technologies | Germany’s largest
industry award: PrintStars
Show preview: Druck+Form in Sinsheim: The key exhibitors and their exhibits | Trends and developments in postpress |
Print jobs from the Internet: Web-to-print for offset and digital printers – the right printing and postpress technologies for growth markets | The technologies of the best printers and postpress companies at the 2014 PrintStars
competition
Show preview: Viscom in Frankfurt: The key exhibitors and the major trends in visual communications | Modern digital
printing: Inkjet printing and toner printing systems | Printing and textiles | Green printing: The environment and print
production | Energy efficiency in prepress, printing and postpress
Offset and digital printing cleverly combined: The best technologies for printers | Print jobs from the Internet: Web-to-print
for offset and digital printers — the right printing and postpress technologies for growth markets | Future print trends:
Print 3.0, functional printing, innovative security features
Packaging and label production: Offset, digital, flexo printing, postpress | Success stories: The route from commercial
printer to packaging producer | How to ensure the press runs optimally: The right paper grades, inks, coatings and
chemicals
Technology summary: These were the key new technologies of 2014 | Opportunities for commercial and publishing printers:
Innovative technology concepts in offset and digital printing | The most innovative printing, postpress and prepress
suppliers: Who applies for the most patents?
Major industry survey for 2015: Industry experts forecast key themes for the printing industry
AD Display Display advertising deadline
AD Class. Classified advertising deadline
Show issue
21
22
Deutscher Drucker brief description
Print.de – Print excites us
Users turn to us for what they need for their day-to-day business: current news,
trends and inspiration. Print.de doesn’t just deliver expertly researched articles,
in many cases it does so exclusively.
Accurately placed advertising:
greater coverage and more powerful advertising
through crossmedia campaigns.
Print.de is the DACH printing industry’s portal with the greatest reach amongst
managers and skilled staff. Whether it be banner advertising or lead generation,
print.de always offers guaranteed results for an agreed budget and provides
detailed reporting of what has been achieved.
On top of which, it also offers the industry’s biggest recruitment market.
The coverage of print.de has been certified by IVW and thus offers you
the highest degree of transparency and reliability for your advertising
planning. Y
You
ou can find the latest coverage data at www.ivw.de
print.de offers you:
Exclusive and effective advertising options
Crossmedia campaigns with the industry’s leading special-interest magazines
Perfect access to your target group in the appropriate thematic environment
Ability to extend coverage of your advertising message in the target group
Visits:
169.517 monthly
Page impressions:
425.559 monthly
Source: IVW 10/2013
23
Deutscher Drucker user structure data
Participation on investment-decisions
70 %
Are you a lasting reader of business magazine Deutscher Drucker?
70 % Decider or co-decider
66 % No
14 % Market-research
3 4 % Yes
16 % No participation
Source: survey of users of Print.de,
Netigate 11/2011; total number of
participants = 202.
Source: survey of users of Print.de,
Netigate 11/2011; total number of
participants = 202.
Position in corporation
Enterprise size
11 % up to 10 employees
74 %
74 % Executive position
27 % 10–49 employees
26 % Non-executive position
41 % 50- 249 employees
21 % 250 and more employees
Source: survey of users of Print.de,
Netigate 11/2011; total number of
participants = 202.
Source: survey of users of Print.de,
Netigate 11/2011; total number of
participants = 202.
Deutscher Drucker stand-alone newsletter
Stand-alone newsletter (business information): an exclusive special mailing with the look & feel of the editorial newsletter that is totally given over to your content, images and
optional advertising space, so that you can directly address all the subscribers and potential customers at a time of your choice.
Exclusive: we send out stand-alone newsletters no more than once a week. Your message receives the undivided attention of over 8,000 subscribers (correct as of November 2013).
Versand auf Anfrage.
You supply the images and
text, we do the rest.
Contact us
24
25
Deutscher Drucker lead generation
The promotion campaign with direct and measurable
e-dossier channels target group R
F
LEADS
sales impact. We generate leads by running an effective
advertising campaign to market a White Paper (e-dossier)
presenting your solutions.
Besides raising awareness of the advantages of your
solutions, you will receive a monthly batch of up to the
minute leads filtered on the basis of several criteria,
Filter
Registration
allowing your sales team to follow up with immediate
Muster
telephone, electronic or written communications.
Apart from the White Paper (a PDF at least 4 pages long),
all the advertising material is prepared by us.
We would be delighted to put together an attractive
package for you made up of printed advertisements,
online advertising, newsletter banners, advertorials
and stand-alone newsletters.
Have we sparked your interest?
If you would like a detailed presentation of these premium
advertising formats,with no obligation on your part, I would
be pleased to schedule a meeting with you.
Ivo Sadovnikov | Online Marketing Consultant
Tel.: +49 (0)731 15 20-176 | [email protected]
26
Deutscher Drucker display advertising / banners
Rotation
The banner appears during the agreed-upon interval as
often as agreed and guaranteed (number of ad impressions).
Full-Size Banner
Content Ad
468 x 60 pixels
(Medium rectangle)
CPM*: 59 EUR
300 x 250 pixels
CPM*: 89 EUR
Other banners can be delivered on the booked placement
for additional page impressions in excess of the guaranteed
number, thus offering the option of allowing several motifs
to appear at one position.
Super Banner
Big-Sized Skyscraper
(Leader board)
(Half page ad)
728 x 90 pixels
300 x 600 pixels
CPM*: 69 EUR
CPM*: 94 EUR
later than five days prior to the first insertion of the
Feature Box
Hockey Stick
advertising; please also include a GIF or JPG as a backup
300 x 150 pixels
(Super Banner & Skyscraper)
when delivering Flash formats
CPM*: 69 EUR
728 x 90 pixels +
An additional 20% will be added to the cost per thousand
for expandable formats and the sticky ad‘s
All banner formats up to a maximum of 50 KB; SWF, JPG
or GIF format; advertising media must be delivered no
160 x 600 pixels
CPM*: 109 EUR
Skyscraper
Wallpaper
120 x 600 pixels or
(Hockey stick and coloring
* cost per mille (CPM): the advert cost per thousand views, i.e. the price
160 x 600 pixels
the website)
for 1,000 ad impressions in the rotation, delivery throughout the entire
CPM*: 79 EUR
728 x 90 + 160 x 600 pixels
website (run-on site)
CPM*: 139 EUR
All prices subject to VAT at the prevailing rate.
27
Deutscher Drucker GENERAL TERMS AND CONDITIONS
1 | An «advertisement purchase order» in the sense intended in the following General Terms of Business is a contract for the publication – in a printed
work, and for purposes of circulation – of one or more advertisements issued
by an advertiser or other space buyer.
2 | In case of doubt, it is to be requested that advertisements be published
within a year of the contract‘s being concluded. lf a concluded contract grants
the right to request the publication of individual advertisements, the purchase
order is to be carried out wihin a year of the publication of the first advertisement
provided that the request for the publication of the first advertisement, and
its actual publication, both take place within the period stated in the preceding
sentence.
3 | The advertising rates result from that publisher‘s list of advertising rates
which is applicable when the contract is concluded. lf the advertising rate
changes after the contract has been concluded, the publisher is entitled to
calculate the rate in accordance with that list of rates which is applicable at
the time of publication; this does not apply to business relations with nonmerchants, provided that no more than 4 months have passed between the
contract‘s conclusion and the time of publication. Advertising agencies
and advertising mediators are prohibited from passing on to their clients, in
whole or in part, the commission amounts granted by the publisher.
4 | lf, for reasons not imputable to the publisher, a purchase order is not
carried out, the client, notwithstanding any other legal obligations, is to
refund to the publisher the difference between the discount granted and
the discount which accords with the actual purchase, if – by reason of force
majeure (e.g, war, mobilization, labour disputes or other unpredictable events)
– the magazine cannot be published at all, cannot be published to its full
extent or cannot be published at the proper time, the client cannot make
any claims on the basis of this.
5 | In calculating the amounts purchased, millimetres of depth of lines of
text are, in accordance with the rate, converted into millimetres of advertisment depth.
6 | Purchase orders for advertisements and inserts which it is stated are to
be published exclusively in particular issues, particular editions or particular
places in the publication must – if the purchase order cannot be carried out
in this way – be received by the publisher early enough for it to be possible,
before the copy date, to inform the client accordingly. Classified advertisements are printed in the relevant section of the classified advertisements
without this having to be expressly agreed.
7 | Facing matter is any advertisements at least two pages of which adjoin
the editorial text and do not adjoin other advertisements. The publisher is
entitled, by using the word „advertisement“ (in German: „Anzeige“), to make
clearly recognizable any advertisements which, due to their editorial design,
are not recognizable as advertisements.
8 | The publisher reserves the right – in accordance with uniform, objectively justified principles – to reject, because of the technical form or the origin
of the orders, firstly orders for advertisements, including requests for individual
advertisements within a concluded contract, and secondly orders for inserts;
the same applies if the content violates laws or governmental regulations or
if it is unreasonable to expect the publisher to publish the material. This also
applies to orders which are placed at business offices, at postal offices or
with sales representatives. Orders for inserts are only binding upon the
publisher after a samplen of the insert has been received and the insert
approved. Inserts whose format or presentation arouses in the reader the
impression of being an integral part of the newspaper or magazine or
which contain third-party advertisements are not accepted. The client will be
informed immediately if an order is rejected.
9 | The purchaser is responsible for delivering in good time either the text of
the advertisement and proper documentation, or the inserts. Within the
possibilities granted by the copy, the publisher will ensure the print quality
customary for the title booked.
10 | lf the advertisement is printed wholly or partially illegibly or incorrectly,
or is printed incompletely, the client has a claim either for a reduction in the
rate to the extent that the purpose of the advertisement was impaired, or
for a proper replacement advertisement, if the publisher allows to expire a
period which was stipulated for him for the publication of the advertisement, or if the replacement advertisement is itself not in proper order, the
client has a right to a rate reduction or to a cancellation of the order.
No damages claims are possible which arise from positive infringement of
demands, from negligence at the time of the contract‘s conclusion, or from
tort – especially when the order is placed by telephone. Damages claims
which arise because the work cannot be performed or because there is delay
are limited to compensating the foreseeable damage and, where their
amount is concerned, to the payment to be made for the advertisement or
insert in question. This does not apply to intent or gross negligence on the
part of the publisher, the publisher‘s legal representative or the publisher‘s
agents. Any liability of the publisher‘s for damage resulting from the absence
of characteristics regarding which an assurance was given remains unaffected.
In commercial dealings, the publisher is, in addition, not liable for gross
negligence on the part of agents; in other cases, liability is towards business
people for gross negligence is, where its extent is concerned, limited to the
predictable damage and is no higher than the relevant payment for the
advertisement.
Any claims must – except in the case of deficiencies which are not evident
– be asserted within four weeks after the invoice and voucher are received.
11 | Proof sheets will only be supplied if expressly requested. The client will
bear the responsibility for the correctness of the proof sheets which have been
sent back. The publisher will take into account all those corrections of errors
of which he – within the time period stipulated in connection with the
sending of the proof sheet – is informed.
12 | lf there are no particular regulations regarding size, the calculation of the
rate will be based on what is the actual depth and is the customary depth
for the type of advertisement.
13 | lf the client does not make an advance payment, the invoice will be sent
immediately, but if possible 14 days after the advertisement is published.
The invoice is to be paid within the time period which is evident from the list
of advertising rates and begins from the time when the invoice is received,
provided that another time period for payment or another advance payment
has not been agreed upon in the individual case. Any discouts for early
payment are granted in accordance with the list of rates.
14 | lf there is delay in payment, the publisher will, while reserving further
rights, charge interest on arrears in the amount of 1% above the prevailing
EZB base interest rate. lf there is delay in payment, the publisher can
postpone any further carrying-out of the current purchase order until payment
is made and can require an advance payment for the remaining advertisements. lf well-founded doubts exist as to the client‘s solvency, the
publisher is entitled, even while a contract concluded for an advertisement
is still running, and without taking into account any originally agreed due date,
to make the publication of further advertisements dependent on the advance payment of the amount and on the payment of outstanding invoice
amounts.
15 | The publisher will, upon request, supply a voucher copy along with the
invoice. Excerpts from advertisements, voucher pages, or complete voucher
issues, will – depending on the type and scope of the purchase order for the
advertisement – be supplied. lf a voucher can no longer be obtained, it will
be replaced by a legally binding certificate issued by the publisher and
concerning the publication and circulation of the advertisement.
16 | The client is to bear the cost of the production of copy and drawings
which have been ordered, and also of any such considerable alterations to
originally agreed methods of working as are requested by or are imputable
to the client.
17 | lf the print run is reduced and a contract for more than one advertisement
has been concluded, a claim for a reduction in the rate can be derived if, on
the overall average of the year of insertion commencing with the first advertisement, that average print run stated either in the list of rates or in another
way, or else – if no print run is stated – the average number of copies sold
(in the case of trade magazines, it may be necessary to take instead the
average number of copies actually circulated), in the previous calendar year
is more than that in the year of insertion. A reduction in the print run is only
a defect justifying a rate reduction if it amounts to: 20% for a print run of
up to 50,000 copies
However, claims for a reduction in the rate are not possible if the publisher
has informed the client in good time of the lowering of the print run, while
offering the client the possibility of withdrawing from the contract.
18 | In box-numered advertisements, the publisher will apply, to the
presentation and prompt fowarding of the offers received, the care used by
a proper businessman. Registered letters and express-delivery letters arriving
in response to box-numbered advertisements will be forwarded only by
normal post.
Items received in response to box-numbered advertisements will be kept for
four weeks. Correspondence arriving which has not been picked up during this
period will be destroyed. The publisher will send back valuable documents,
but without being obliged to do so.
In the client‘s interests and for the client‘s protection, the publisher, in order
to rule out any abuse, reserves the right to open for examination purposes
the offers received. The publisher is not obliged to forward any business
recommendation or any offers to mediate.
19 | Copy will only be sent back to the client if this is specially requested. The
obligation to preserve the copy ceases three months after the purchase
order has taken its course.
20 | Credit items relating to discounts are deducted in connection with the
first advertisement in the series. Additional charges regarding discounts
are in principle not imposed until the end of the year of insertion.
21 | Confirmations of placings apply only with reservation and can be modified
for technical reasons. The publisher cannot be made liable in such cases.
22 | The place of performance is the head office of the publisher. In commercial
dealings with business people and with artificial persons in public law,
and in the case of separate estates in public law, the head office
of the publisher is the place of jurisdiction in the event of any plaints. lf
claims filed by the publisher are not asserted by means of action on a
debt, the place of jurisdiction is, in the case of non-merchants, determinded
by the latter‘s place of residence. lf the residence or usual location of the
client, and this applies also to non-merchants, is unknown at the time when
the plaint is filed, or if the client after the contract was concluded, has moved
his place of residence, or his usual location, out of ihe law‘s jurisdiction,
it has been agreed that the head office of the publisher is the place of
jurisdiction.
PrePress · cross meDIa · Press · PostPress · PackagIng ProDuctIon
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Deutscher Drucker Verlagsgesellschaft mbh & co. kg
telephone
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+49(0)7 11/44 81 7-0
fax
+49(0)7 11/44 20 99
e-mail
[email protected]
Internet
http://www.print.de
Postal address
Postfach 41 24, 73744 Ostfildern
office address
Riedstrasse 25, 73760 Ostfildern
Germany
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