About 9 in 10 online adults

Transcrição

Norton Online Living Report - Survey
Prepared for:
Presented by
Harris Interactive
Public Relations Research Team
www.harrisinteractive.com
January 24, 2008
©2007, Harris Interactive Inc.
All rights reserved.
CarryOn and Symantec
Table of Contents
Background and Objectives, Methodology, Sample, and Report Structure 3
Executive Summary
8
Communicating
20
Socializing
39
Living
58
Informing
91
Buying
103
Banking
112
Exploring
115
Protecting
155
Country Differences
194
Age Differences
248
Demographic Profile
282
HARRIS INTERACTIVE
Detailed Findings
2
Background and Objectives, Sample,
Methodology, and Report Structure
HARRIS INTERACTIVE
3
Background and Objectives
CarryOn Communication, on behalf of their client Symantec,
commissioned Harris Interactive to conduct the Norton Online Living
Report (NOLR) survey among online users (including adults and children)
in the following 8 countries: U.S., UK, Australia, Germany, France, Brazil,
China, and Japan.
Key objectives of this study were to:
Measure the activities of online consumers (both adults and children);
Examine how these activities relate to various spheres of consumers’ lives;
Uncover perceptions of online confidence and Internet safety; and
Results for this study are intended for public release.
HARRIS INTERACTIVE
Evaluate how online users protect themselves from security threats.
4
Sample
The adult sample includes adults age 18 or older who spend one hour or
more online each month (total interviews = 4,687).
The child sample includes children age 8 to 17 who spend one hour or
more online each month (total interviews = 2,717).
The number of interviews per country are as follows:
Country
U.S.
UK
Australia
Germany
France
Brazil
China
Japan
Adults
512
619
517
580
549
707
602
601
Children
438
328
322
333
326
322
322
326
The child sample was weighted to be representative of the population of
online children in each country as far as possible given the demographic
information available.
HARRIS INTERACTIVE
The adult sample was weighted to be representative of the population of
online adults for each individual country.
5
Methodology
The overall study entailed 15-minute interviews among adults and 5
minute interviews among children.
Online surveys were conducted in the U.S., UK, Australia, Germany,
France, Brazil, China, and Japan.
Adults and children received an email, inviting them to take a passwordprotected online survey, programmed and hosted by Harris Interactive.
The surveys were conducted in the primary language of each country.
Questions asked were identical across all countries, with some overlap
between the adult and children survey.
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6
Report Structure
In reviewing this report, please note that:
Percentages may not add up to 100% due to rounding, the acceptance of
multiple responses or the exclusion of any “not sure” or “decline to answer”
responses.
An asterisk (*) signifies a value of less than one-half percent. A dash (-)
represents a value of zero.
HARRIS INTERACTIVE
7
Executive Summary
HARRIS INTERACTIVE
8
Executive Summary
Overview
The Internet no longer represents the “new frontier.” Rather, in our 2007 snapshot, it
appears to have transcended every sphere of people’s lives – the social, the inter-personal,
and the intellectual.
In most countries, online adults typically spend 30 to 60 hours – or almost a full work week
– on the Internet each month (and in China, 100 hours). Most online children are keeping
pace as well, with most typically spending about 20 to 30 hours on the Internet each
month.
It is clear that the Internet has permeated the way we do business, the way we share and
gather information, and the way we define our friendships. However, the vast majority of
online users recognize the potential vulnerability of interacting in a virtual world, and they
express hesitation about providing personal information online. That said, they continue
to do so routinely and have taken only modest steps to protect themselves.
The following report provides additional detail around each of these key themes.
HARRIS INTERACTIVE
9
Executive Summary
Communicating
The Internet has become almost second nature as a form of communication for online users. Email is
now a conventional way for people to keep in touch and it appears that almost everyone is using it.
Moreover, the vast majority in almost all countries surveyed express a great deal of comfort in doing so –
though the Japanese appear to be slightly more wary.
Traditional channels of communication like the telephone have also begun to be adapted to match our
new reality. The majority of online adults (except those in the U.S. and Japan) spend at least 1 hour per
month sending text messages from their cell phone. And about 20 to 40% of online users (more in China)
have created their own blog to disseminate information about themselves (or issues they care about) into
the public domain.
Nearly all adults across all countries email at least sometimes.
Most adults feel confident about emailing.
Most online adults (except in the U.S. and Japan) spend at least 1 hour per month sending text messages from their cell phone.
About 1 in 5 adults – though substantially more in Brazil, China and Japan – work on their personal blog at least sometimes.
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10
Executive Summary
Socializing
For online users globally, no longer does the offline world represent the only medium for making friends
and developing relationships. Brazil and China in particular outpace other countries in being socially
active online.
In general, about half of adults, and slightly fewer children, have made friends online – and, of those,
many (about 60 to 80%) have translated these online friendships to their offline world. About 40 to 60% of
online adults even admit that they prefer their online friendships the same amount or more than their
offline ones. And, about 10 to 25% say they feel comfortable socializing with strangers when they are
online.
About 10 to 25% of adults are confident or very confident in socializing with strangers online.
In most countries, slightly fewer online children than adults are confident in socializing with strangers online – except in Brazil
and China.
Across countries, about 30 to 50% of online adults and children, but about 80% in China, use social network sites at least
sometimes.
About 40 to 50% of online adults have made friends online, more so in Brazil and China and less in France.
A largely similar number of online children, about 30 to 40%, but much more so in China and Brazil and less in Japan, have
made friends online.
Among those online adults who have made friends online, 40 to 60% either enjoy their online friends just as much if not more
than their offline friends, except for Germany, France, and Japan where it is slightly fewer.
The majority of adult users who have made friends online have translated at least one online friend into an offline friend.
HARRIS INTERACTIVE
11
Executive Summary
Living
For a large majority of online users, the Internet represents a way to have fun. In most countries, many
online users at least sometimes entertain themselves by downloading music, following sports, sharing
videos, playing games, and reading entertainment and restaurant reviews. And, as with socializing,
Brazil and China surpass the other countries in their usage of, and comfort with, the Internet as a source
of recreation.
While the movement from traditional to “hi-tech” appears to be happening slightly less quickly than with
basic communication via email, it seems this trend will only continue to grow as each generation ages.
Most adult users still watch TV through a traditional television set, but about half of adult users in most
countries (with over 7 in 10 in Brazil, China and Japan) say they also use another source to watch
movies, television shows, or videos for at least one hour per month. Further, children seem to be seizing
the Internet as a source of entertainment, specifically with regard to playing games, even more so than
adults.
The majority of adult users in all countries surveyed own either a digital camcorder or digital music player.
About 4 in 10 adult users, except in Germany, own a video game console.
In all countries except Germany and Japan, majorities (substantially more so in Brazil and China) at least download music
sometimes.
In all countries except France, majorities of online adults follow sports online at least sometimes. While fewer children in all
countries, except for China, do the same, a substantial minority are following sports online at least sometimes. Users in Brazil
and China are especially likely to follow sports online.
A vast majority of online users, especially in Brazil and China, visit video-sharing websites at least sometimes.
Majorities read entertainment and restaurant reviews at least sometimes, but children less so than adults.
HARRIS INTERACTIVE
The majority play games, Chinese adults especially, but children more so than adults.
12
Executive Summary
Informing
The Internet now equals – if not exceeds – the offline world as a source of key information about the
world we live in. Online users spend nearly the same amount of time consuming news online as they do
offline, and most spend some time each month accessing information-sharing, video-sharing, and photosharing sites. Most online users read other people’s blogs at least sometimes and use the Internet to get
advice about various aspects of daily life ranging from fashion to travel to news.
A large majority of online adults spend at least one hour per month both reading news from online sites or blogs and from a
printed newspaper or magazine.
Vast majorities of online users, except for about half of children in the U.S., UK, and Australia, follow or read news online at
least sometimes.
Most online users, except for about half of those in the U.S., UK, Australia, and Germany, read someone else’s blog at least
sometimes.
A large majority of online children get information for school projects from the Internet at least sometimes.
About 3 to 4 in 10 online users, except for majorities in Brazil and China, at least sometimes get beauty and/or fashion advice
online.
HARRIS INTERACTIVE
13
Executive Summary
Buying
No longer do online users feel they must touch, try, hear, and taste the products they want to buy.
Around the world, there is a relatively high degree of confidence with making purchases online, despite
the fact that most online users express skepticism about the security of the online world and caution in
providing their personal and financial information over the Internet (as discussed on the next slide).
Almost all online users, especially those in the UK, say they shop online at least sometimes. It is likely
that comfort with shopping online varies based on the type and cost of the purchase being made (our
survey didn’t explore this), but we imagine in the not-so-distant future that even these distinctions in
online commerce will melt away.
Half of online users feel confident shopping online, though confidence is higher in the U.S. and UK, and lower in Japan.
About 3 in 10 online adults, but more in the UK and China, and less in Japan, feel very confident or confident sharing personal
information when shopping online .
The vast majority of adult users shop online at least sometimes.
About 2 to 3 in 5 children, but many more in China, shop online at least sometimes.
Vast majorities of online adults have bought something online at some point.
While personal finance lags slightly behind commerce as an Internet activity, majorities of online users in
all countries are handling some of their most basic financial transactions, that is banking and paying
bills, online. Investments are generally conducted online to a slightly lesser degree, but as with more
complicated shopping transactions, this is likely to be the direction of the future as it appears to be in
China.
About 3 to 4 in 5 online adults bank or pay bills online at least sometimes.
About 3 in 10 online adults, but much more so in Brazil and China, manage financial investments online at least sometimes.
HARRIS INTERACTIVE
Banking
14
Executive Summary
Exploring
Despite the variety and depth of current online activities, both adults and kids alike express a high degree
of caution about using the Internet. And some of this hesitation appears to be justifiable as many online
adults and children have experienced a wide range of violations (from the “minor” like receiving email
advertisements from strangers to the “major” like attempts to hack into their computers).
However, it appears that there is disconnect between concern and action as majorities of online users –
both youth and adults – are not taking many steps, beyond the most basic, to protect themselves online.
Aside from security software (which almost everyone feels vulnerable surfing the Internet without), less
than half have taken multiple steps to protect their privacy or secure their information, such as using only
“trusted” sites or changing their passwords frequently. And, as mentioned, most online adults say they
are not that comfortable sharing personal information online, yet many routinely do so.
Japanese users stand out from the pack in that they are the least likely to take actions to protect
themselves online.
Most online adults, but fewer in China, feel somewhat or not at all confident sharing personal information online.
A large majority of online adults are somewhat or not at all confident surfing the Internet without security software.
Majorities have shared less innocuous information such as email address and name with people who are not their friends or
acquaintances.
However, about a quarter have shared credit card information with people who are not their friends or acquaintances.
A large majority of adult users have installed security software and run virus scans, but fewer have used multiple email
addresses, surfed only trusted sites, and changed their passwords frequently.
HARRIS INTERACTIVE
Further, about 1 to 2 in 10 users have shared bank or investment account information with people who are not their friends or
acquaintances.
15
Executive Summary
Protecting
Most parents express a great deal of concern about the potential threats that their children may face
when surfing the Internet. But far fewer are taking any tangible steps such as setting parental controls to
protect their children’s safety. This disconnect is especially troubling given the substantial minority of
children who have experienced violations, both minor and major, online. Further, most parents appear to
underestimate the prevalence of these threats.
A potentially positive sign is that parents and children seem to talk openly about what kids are doing
online. However, parents may be too optimistic, especially in Japan, in thinking that little bad will occur in
the absence of proactive measures. It seems parents need to be fully educated about the proper steps
they can take – and then translate these to action – so they can appropriately guide their children.
Majorities of parents are concerned about their children being approached with inappropriate content or solicitations online.
About half or more children, especially in Brazil and China, are concerned about being approached online.
Majorities of parents, except in Japan, believe the Internet is not as safe for children as it is for adults.
Most online children, except in China and Japan, do not believe the Internet is as safe for children as it is for adults.
Less than half of parents, and substantially fewer in Japan, have set parental controls on their computer and spied on their
children’s internet usage.
Overall, parents appear to underestimate how often their children encounter indiscretions online, such as receiving requests for
personal information, being approached online by a stranger, and experiencing cyber pranks.
A quarter to a third of parents, but over 40% in Japan, don’t know what their kids are looking at online.
About 1 in 5 children, more so in China, say they do things online their parents would not approve of.
About half of parents, but more so in Brazil and China and far fewer in Japan, have spoken to their children about practicing
safe online habits.
HARRIS INTERACTIVE
16
Executive Summary
Country Differences
Globally, online users in various countries do not represent a homogenous group. While the U.S., UK
and Australia follow a relatively similar pattern, the other countries stand out from the pack.
Australia, the UK, and the U.S. online users are largely similar in their online behavior and attitudes and represent the global
standard. A few exceptions include: less time spent reading news online in the UK, more time sending text messages in the
U.K., more confidence buying online in the U.K, and feeling more at ease with sharing credit card information in the U.S..
French and German online users lag slightly behind other countries in communicating and socializing through the Internet, and
in certain cases for staying current with entertainment and sports.
Japanese online users, similar to French and German users, are more cautious about going online to socialize and seek
entertainment than other countries. However, they lag behind in protecting their own personal information – even parents take
fewer steps in ensuring the safety of their children online.
Brazilian online users are much more active in using the Internet for socializing and enjoyment than other countries. Perhaps
due to this, online users in Brazil are more likely to recognize the online risks children face today and take more steps to protect
their personal information when online.
Chinese online users far surpass other countries in socializing, communicating, and gathering information online. However, this
heavy usage may have caused Chinese users to become more concerned with the online security of their children - who are
more likely to engage in and encounter risky behaviors than online children in other countries.
HARRIS INTERACTIVE
17
Executive Summary
Age Differences - Adults
Globally, age differences in Internet behavior follow stereotype. Younger online adults (ages 18-41) use
the Internet for a wider variety of activities (and more often) than their older counterparts (ages 42+). In
particular, the pre-boomer generation in the U.S. (and in the same age category elsewhere) express much
more confidence surfing around and using the Internet as a resource to socialize and communicate with
others. The few areas where a different pattern emerges are: reading the news, searching health care
issues, shopping, and booking travel, where either age has no impact on behavior or older adults are
more likely to be involved in the activity.
In general*, younger adults ages 18-41 are more likely to use the Internet to:
Instant message often
Visit other people’s blogs often
Access chat rooms and social networking sites often (and find them enjoyable)
Make friends
Play games often
Download music and film often
Access video-sharing sites often
Read reviews often
Read the news often
Search for health care information often
Get beauty and fashion advice often
Book travel often
Shop online often
Bank
…than older adults ages 42+ are.
* Please note that we have reflected the general tendency; but on occasion with some of these metrics, there may be 1 or 3 countries that do not follow
the pattern.
And in general*, depending on the country, younger adults are equally or less likely to:
*Please use caution when interpreting results due to small or extremely small base sizes for adults age 61 or older in:
Brazil (n=4), China (n=11), Australia (n=76), France (n=90), Japan (n=68) .
HARRIS INTERACTIVE
18
Executive Summary
Age Differences - Children
Among children, age has a more direct influence on Internet experience; older teens ages 13-17 are much
more active online in almost every way than the next generation of pre-teens ages 8-12. They are more
likely to use the Internet as a resource to: communicate, socialize, shop, access pop culture, and become
knowledgeable about the world around them. The only Internet domain where pre-teens are equally
proficient (if not more so) than older teens is playing games. But this much higher level of activity among
older teens also comes with greater risk as older teens are more likely to receive requests for personal
information, be approached by strangers and experience cyber pranks. And even more striking, they are
more likely to be dishonest or discrete with their parents about what they are doing online.
In general*, older teens ages 13-17 are more likely to use the Internet to:
Email and instant message often
Create a blog (and visit other people’s blogs) often
Develop websites often
Make new friends
Download music and film often
Access video-sharing sites often
Read the news often
Read reviews often
Assist with school work often
Shop often
But*, older teens ages 13-17 are more likely to:
Receive requests for personal information
Be approached by strangers
Experience cyber pranks
Say parents don’t know what they are doing online
…than younger teens ages 8-12 are.
* Please note that we have reflected the general tendency; but on occasion with some of these metrics, there may be 1 or 3 countries that do not follow
the pattern.
HARRIS INTERACTIVE
And in general*, older teens are equally or less likely to:
Play games often
19
Detailed Findings
Communicating
Socializing
Living
Informing
Buying
Banking
Protecting
Country Differences
Age Differences
HARRIS INTERACTIVE
Exploring
20
About 9 in 10 online adults own a cell phone, though less so in Asia.
Adults Who Own A
Mobile or Cellular Phone Other Than A Smartphone
100%
95
91
90%
84
87
86
84
80%
70%
62
58
60%
50%
40%
30%
20%
0%
US
UK
Australia
Q710: Which of the following, if any, do you personally own?
Base: All adult respondents (n=4687)
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
10%
21
Less than 1 in 10 online adults own a Smartphone – but much more so in
China.
Adults Who Own A Smartphone
100%
90%
80%
70%
60%
50%
40
40%
30%
20%
6
4
5
Australia
Germany
7
5
5
0%
US
UK
HARRIS INTERACTIVE
France
Brazil
China
Japan
10%
13
22
About 1 in 5 adults in the US, Brazil, and China spend 21 hours or more
talking on the phone each month – and talk on the phone more frequently
than any other country.
Hours/Month Spent Talking on The Phone
100%
8
21
9
11
11
4
6
18
8
12
8
10
26
70%
25
21+ hours
25
11-20 hours
21
22
5-10 hours
28
50%
1-4 hours
69
40%
64
49
30%
41
51
49
10%
3
3
US
36
2
6
UK
2
2
2
5
4
3
Australia
Germany
France
Q605: How many hours per month do you spend doing each of the following?
HARRIS INTERACTIVE
0 hours
Decline to
answer
41
20%
0%
11
18
80%
60%
20
5
2
4
7
5
4
Brazil
China
Japan
9
90%
9
23
Online users in the UK and China are most likely to use their phone to send
text messages.
Hours/Month Spent Sending Text Messages From A Phone
100%
2
2
6
3
3
8
4
2
8
1
2
4
1
2
5
3
8
12
6
1
1
4
20
80%
21+ hours
30
19
54
60%
11-20 hours
57
46
56
5-10 hours
65
1-4 hours
38
40%
63
0 hours
Decline to
answer
55
20
32
15
35
13
26
19
0%
5
6
4
US
UK
Australia
8
5
Germany
France
HARRIS INTERACTIVE
Brazil
12
11
China
Japan
20%
24
The vast majority of online adults email at least sometimes.
Adults Who Constantly, Frequently Or Sometimes
Email
100%
98
99
100
99
99
99
99
97
90%
80%
40
45
70%
43
54
40
27
52
72
60%
34
50%
40%
46
47
42
36
40
20%
10%
35
23
13
8
10
UK
Australia
14
8
5
France
Brazil
0%
US
Germany
Q810: How often do you participate in the following online activities?
HARRIS INTERACTIVE
12
China
Japan
46
30%
Constantly
Frequently
Sometimes
25
Most online adults, but fewer in Germany, France, Brazil, and China, feel
confident about emailing.
Adults Who Feel Very Confident Or Confident
Emailing
100%
91
92
96
88
90%
80%
71
67
70%
65
60
60%
58
18
63
21
53
53
18
6
50%
40%
30%
46
20%
32
29
US
UK
53
47
36
Very
confident
Confident
47
35
0%
Australia
Q800: How confident do you feel doing each of the following?
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
10%
26
Online users in China and Japan are much more likely than other countries
to use their phone for email.
Hours/Month Spent Emailing From A Phone
100%
1
1
9
90%
1
2
8
1
1
1
1
6
8
1
11
80%
2
1
5
24
7
5
1
4
9
17
21+ hours
70%
39
60%
50%
5-10 hours
31
84
80
87
81
11-20 hours
1-4 hours
82
44
0 hours
40%
30%
29
37
Decline to
answer
20%
23
0%
6
US
9
UK
6
Australia
9
Germany
HARRIS INTERACTIVE
13
6
France
Brazil
China
8
Japan
10%
27
Most children, except for a much smaller majority in Japan, email at least
sometimes.
Children Who Constantly, Frequently Or Sometimes
Email
100%
84
90
87
29
80%
22
70%
98
97
94
28
25
32
50
65
32
60%
12
50%
40%
34
35
31
35
34
21
25
33
30%
20%
10%
Constantly
Frequently
Sometimes
27
31
34
30
28
34
31
China
Japan
15
0%
US
UK
Australia
Germany
Base: All child respondents (n=2717)
HARRIS INTERACTIVE
France
Brazil
Constantly/Frequently
Boys
Girls
Boys
Girls
78
90
27
41
90%
92
28
The majority of online children, especially in China, feel confident about
emailing – except for only half in Japan.
Children Who Feel Very Confident Or Confident
Emailing
100%
88
90%
80%
73
74
72
67
70%
70
23
60%
50%
73
48
42
26
46
51
28
50
5
40%
Very
confident
Confident
30%
50
41
42
Germany
France
20%
10%
25
30
28
UK
Australia
45
37
0%
Q800:
Boys
Girls
66
77
How confident do you feel doing each of the following? Base: All child respondents (n=2717)
HARRIS INTERACTIVE
Brazil
China
Japan
US
Except in Japan, most adults send instant messages at least sometimes with
Brazil and China leading the pack.
Instant Message
97
100%
93
90%
79
80%
70%
50%
40%
59
58
8
10
15
15
14
27
45
4
18
29
14
21
Constantly
Frequently
Sometimes
9
41
30%
20%
44
63
61
60%
40
15
33
35
10%
37
31
27
33
24
0%
US
UK
Australia
Germany
HARRIS INTERACTIVE
France
Males
Females
37
56
Brazil
China
Japan
12
30
Chinese online adults, by far, spend the most time instant messaging from a
computer – though followed closely by Brazil.
Hours/Month Spent Instant Messaging From A Computer
90%
6
3
11
4
4
8
8
8
5
4
4
1
6
8
8
8
29
13
80%
33
21+ hours
17
70%
27
24
27
34
8
25
60%
5-10 hours
14
16
50%
0 hours
23
48
48
48
21
26
10%
6
6
9
US
UK
4
Australia
8
Germany
HARRIS INTERACTIVE
48
35
45
20%
0%
1-4 hours
36
40%
30%
11-20 hours
4
6
3
6
8
France
Brazil
China
Japan
100%
31
Chinese users are much more confident with instant messaging than other
countries, while Germany and Japan lagging behind.
Instant Messaging
100%
90%
85
80%
70%
60
60%
54
53
53
54
12
14
Very confident
50%
40%
47
26
24
29
Confident
37
30
2
9
30%
40
20%
28
30
31
28
US
UK
Australia
Germany
40
38
28
0%
HARRIS INTERACTIVE
France
Brazil
China
Japan
10%
32
Most children, except for Japan, instant message at least sometimes with
France, Brazil, and China leading the pack.
Instant Message
98
100%
93
87
90%
28
80%
75
73
70%
65
63
60%
14
32
39
52
30
22
50%
19
30%
25
16
21
29
28
4
23
8
20%
30
10%
17
27
22
20
18
France
Brazil
24
16
0%
US
UK
Australia
Germany
HARRIS INTERACTIVE
China
Japan
40%
Constantly
Frequently
Sometimes
47
33
Most online children, except for those in Germany and Japan, feel confident
about instant messaging, especially the Chinese.
Instant Messaging
100%
90%
83
80%
67
70%
61
60%
61
56
54
50%
40%
36
32
41
40
41
Very
confident
Confident
18
13
30%
26
2
20%
10%
48
21
20
US
UK
27
20
31
37
35
24
0%
Germany
France
Q800:
Boys
Girls
52
69
HARRIS INTERACTIVE
Brazil
China
Japan
Australia
The vast majority of Chinese online adults have created their own blog and
work on it at least sometimes – far surpassing other countries.
Create Their Own Blog
100%
90%
86
80%
16
70%
60%
26
50%
44
40%
6
39
8
8
Constantly
Frequently
Sometimes
30%
10%
19
1
3
17
1
3
13
3
3
16
15
14
US
UK
Australia
18
2
4
10
12
Germany
France
44
11
30
19
0%
HARRIS INTERACTIVE
Brazil
China
Japan
20
20%
35
A majority of children in China, as opposed to less than half in other
countries, work on their own blog at least sometimes.
Create Their Own Blog
100%
90%
82
80%
12
70%
60%
36
50%
Constantly
Frequently
Sometimes
45
41
40%
30%
20%
9
35
22
3
6
10%
34
7
6
9
8
9
23
20
2
5
14
13
13
Germany
France
5
35
27
21
19
13
14
7
10
US
HARRIS INTERACTIVE
UK
Australia
Brazil
China
Japan
Boys
Girls
Boys
Girls
9
22
8
17
0%
36
A majority of Chinese adults create online avatars as opposed to minorities
in other countries.
Create Online Avatars
100%
90%
80%
72
70%
9
60%
19
Constantly
Frequently
Sometimes
50%
38
30%
5
6
20%
10%
24
1
4
21
1
3
20
17
US
UK
23
1
1
17
1
21
15
22
1
1
20
45
27
29
3
6
20
0%
Australia
Germany
HARRIS INTERACTIVE
France
Brazil
China
Japan
40%
37
A large majority of Chinese children create online avatars at least
sometimes, outpacing children in other countries.
100%
90%
88
9
80%
70%
60%
56
39
10
50%
40%
38
30%
40
4
6
4
8
404
14
29
2
6
39
1
10
20%
30
26
10%
23
21
Australia
Germany
27
Constantly
Frequently
Sometimes
13
34
41
27
3
7
17
0%
UK
France
Brazil
Boys
Girls
8
18
Q810:
How often do you participate in the following online activities? Base: All child respondents (n=2717)
HARRIS INTERACTIVE
China
Japan
US
38
Detailed Findings
Communicating
Socializing
Living
Informing
Buying
Banking
Protecting
Country Differences
Age Differences
HARRIS INTERACTIVE
Exploring
39
Most online adults spend more than 10 hours per month socializing with
family or friends offline – with Germany, Brazil, and China spending the
most.
Hours/Month Spent
Socializing With Family Or Friends In The Real World
100%
90%
29
44
38
40
42
58
70%
60%
50%
20
10
21
11
2
6
US
23
9
5
11
7
3
2
UK
Australia
11
Germany
12
0 hours
13
Decline to
answer
13
12
5
3
1-4 hours
11
10
HARRIS INTERACTIVE
22
22
20%
0%
5-10 hours
8
11
10%
11-20 hours
19
17
21+ hours
55
22
40%
30%
53
15
16
5
1
7
9
France
Brazil
8
14
13
11
China
Japan
80%
40
About 1 in 3 online adults in Brazil and China spend more than 20 hours per
month socializing with family or friends online – far outpacing other
countries.
Hours/Month Spent on
Socializing With Family Or Friends Online
90%
80%
6
7
16
5
6
13
9
5
16
4
3
7
3
13
7
27
34
11
16
21+ hours
16
70%
10
29
40
60%
50%
32
5-10 hours
13
38
34
42
0 hours
20
30%
43
35
20%
35
28
28
6
6
US
UK
2
Australia
22
4
3
7
6
8
9
8
Germany
France
Brazil
China
Japan
HARRIS INTERACTIVE
21
Decline to
answer
21
10%
0%
1-4 hours
29
40%
11-20 hours
100%
41
A majority of online adults and children in Brazil and China have made
friends online. In other countries it is far fewer.
Adults Who Have Ever Made Friends Online
100%
88
90%
84
77
80%
74
70%
60%
50%
54
45
42
40%
44
44
45
38
35
31
31
32
30%
20
20%
10%
0%
US
UK
Q900: Have you ever made any friends online?
Base: All respondents (n=7404)
HARRIS INTERACTIVE
Australia Germany
France
Brazil
China
Japan
*
42
A large majority of online children in Brazil and China, though more so in
China, agree that the Internet has been a resource of new friends. In other
countries it is far fewer.
Children Who Strongly Agree Or Agree
The Internet helps me make new friends.
100%
92
90%
82
80%
43
70%
35
60%
Strongly
Agree
50%
41
40%
37
9
6
39
38
34
7
8
30
4
30%
7
20%
32
31
31
30
47
50
30
23
10%
Somewhat
Agree
US
UK
Q892:
HARRIS INTERACTIVE
Australia
Germany
France
Boys
Girls
44
29
Brazil
China
Japan
How strongly do you agree or disagree with each of the following statements? Base: All child respondents (n=2717)
0%
About 40 to 50% of online adults who have made friends online enjoy their
online friends as much - if not more than - their offline ones, though it is
higher in Brazil and lower in Germany, France, and Japan.
Adults Who Have No Preference
Or Prefer Spending Time With Online Friends Vs. Offline Friends
100%
90%
80%
70%
60
60%
52
40%
44
8
43
Online
friends
12
35
3
11
32
33
25
2
44
36
49
8
30%
20%
15
5
45
36
32
28
23
10%
0%
US
UK
Australia
Germany
France
Brazil
Q910: Do you prefer spending time with your online friends, offline friends, or do you not have a preference?
Base: All adult respondents who have made friends online (n=3835)
HARRIS INTERACTIVE
No
preference
China
Japan
50%
44
Over 3 in 5 Brazilian and Chinese children who have made friends online like
spending time with their online friends the same amount or more than their
offline ones. In other countries, it is far fewer.
Children Who Have No Preference
Or Prefer Spending Time With Online Friends Vs. Offline Friends
100%
90%
80%
70%
64
62
60%
22
40%
30%
6
36
10
26
7
20%
10%
12
33
27
35
29
2
20
27
26
Germany
France
35
23
0%
US
UK
Australia
Brazil
Q910: Do you prefer spending time with your online friends, offline friends, or do you not have a preference?
Base: All child respondents who have made friends online (n=1362)
HARRIS INTERACTIVE
No
preference
13
42
32
Online
friends
27
44
China
Japan
50%
45
Among adults who have made friends online, about 1/3 to 2/3 have
translated these relationships offline – more so in Germany and Brazil.
Number Of Online Friends Adults Have Met In Person
100%
12
9
7
6
8
16
18
90%
26
18
70%
27
24
22
11
12
24
36
5--10
11
16
50%
8
11+
19
13
60%
24
17
20
20
24
3--4
1--2
12
40%
30%
31
0
26
37
21
45
20%
33
35
28
24
10%
14
16
17
Germany
France
Brazil
0%
US
UK
Australia
Q912: Of the online friends you have, how many have you met in person?
Base: All adult respondents who have made friends online (n=2473)
HARRIS INTERACTIVE
China
Japan
80%
16
46
Online users in Brazil and China are most likely to visit chat rooms, while
users in the U.S. and Japan lag behind.
Visit Chat Rooms
100%
87
90%
7
80%
68
70%
6
60%
10
50%
20
1
3
16
1
7
23
3
5
47
1
8
Constantly
Frequently
52
33
28
55
24
2
5
37
17
0%
US
UK
Australia
Germany
France
Brazil
HARRIS INTERACTIVE
Sometimes
China
Japan
Males
Females
Males
Females
20
10
39
24
31
30%
10%
41
2
6
36
40%
20%
25
47
Chinese children who are online also outpace other countries in visiting chat
rooms, while children in the U.S. and Japan lag behind.
Visit Chat Rooms
100%
93
90%
14
80%
70%
63
60%
56
8
50%
39
10%
26
1
5
4
7
Constantly
11
Frequently
11
5
31
7
4
7
34
20
23
26
US
UK
Australia
34
41
37
20
0%
Germany
HARRIS INTERACTIVE
Sometimes
France
Brazil
China
Japan
20%
35
14
42
50
6
40%
30%
12
48
Chinese online adults are most likely to use social networking sites, while
Germany and France lag behind.
Use Social Networking Websites
100%
90%
78
80%
10
70%
58
60%
21
52
50%
47
40%
10
30%
14
9
12
47
44
8
13
10
35
5
35
1
6
16
47
20%
10%
30
29
21
28
Frequently
Sometimes
10
23
12
Constantly
14
30
18
US
UK
Q810: How often do you participate in
the following online activities?
HARRIS INTERACTIVE
Australia
Germany
France
Brazil
China
Japan
Males
Females
Males
Females
11
25
19
33
0%
49
Children online in China are also most likely to use social networking sites
while Japanese children lag behind.
100%
90%
85
10
80%
70%
62
54
50%
10%
Constantly
19
20
16
35
6
30%
20%
41
25
46
40%
54
19
14
17
Frequently
39
3
Sometimes
10
14
10
34
16
17
17
19
US
UK
Australia
Germany
25
23
4
5
21
13
0%
HARRIS INTERACTIVE
Boys
Girls
36
52
France
Brazil
Boys
Girls
38
23
China
Japan
Q810: How often do you participate in the following
online activities?
60%
50
Chinese online users spend much more time on social networking websites
while German, French, and Japan users lag behind the other countries.
Hours/Month Spent on
Social Networking Websites - Adults
100%
90%
6
3
3
6
6
3
1
3
2
10
27
7
3
7
27
80%
70%
5
11
31
39
28
35
35
60%
21+ hours
50
11-20 hours
50%
1-10 hours
40%
49
47
65
24
54
0 hours
50
Decline to
answer
15
20%
25
10%
8
7
6
US
UK
Australia
0%
17
11
Germany
France
Q815: How many hours per month do you spend on the following types of websites?
HARRIS INTERACTIVE
8
6
Brazil
China
Japan
30%
58
51
Online users in Brazil and China are most likely to enjoy social networking
sites.
Adults Who Strongly Agree Or Agree
I enjoy using social networking sites.
100%
90%
80%
70%
66
59
60%
18
Strongly
agree
8
50%
40%
30%
37
38
8
10
33
33
9
10%
24
29
28
9
6
19
3
20%
Somewhat
agree
36
48
51
27
27
16
US
UK
Australia
Germany
Q960: How much do you agree or disagree with the following statements?
HARRIS INTERACTIVE
France
Brazil
China
Japan
Males
Females
28
46
0%
52
Online adults in Brazil and China surpass other countries in building many
meaningful relationships through social networking sites.
Adults Who Strongly Or Somewhat Agree
I have made many meaningful relationships through social networking sites.
100%
90%
80%
70%
57
60%
52
50%
Strongly
agree
9
13
Somewhat
agree
40%
28
20%
24
18
20
5
10%
6
5
17
4
13
15
18
US
UK
Australia
13
0%
Q960: How much do you agree or
disagree with the following
statements?
HARRIS INTERACTIVE
48
Germany
4
39
9
2
7
France
24
Brazil
China
Japan
Males
Females
Males
Females
Males
Females
22
13
64
49
20
36
30%
53
Online users in Brazil and China are least likely to avoid social networking
sites.
Visiting of social networking sites is a trend that I avoid.
100%
90%
80%
70%
62
62
60%
55
47
50%
40%
37
30%
17
28
38
22
16
17
10%
20
48
21
26
32
33
32
14
0%
US
UK
Australia
Germany
HARRIS INTERACTIVE
Somewhat
disagree
17
20%
24
22
France
Brazil
China
Japan
41
49
Strongly
disagree
54
Over half of Chinese online users date online at least sometimes, more so
than in other countries.
Online Date
100%
90%
80%
70%
60%
55
5
50%
Constantly
12
Frequently
40%
20%
10%
18
18
*3
1
5
2
4
12
12
12
US
UK
Australia
15
Sometimes
23
22
1
5
21
*4
2
5
16
16
16
Germany
France
Brazil
15
2
3
38
10
0%
HARRIS INTERACTIVE
China
Japan
Males
Females
20
12
30%
55
Chinese online users are the most likely to feel confident about socializing
with strangers online, with about 2 in 5 expressing confidence.
Socializing With Someone You Don’t Know Online
100%
90%
80%
70%
60%
50%
40%
20%
10%
21
3
28
29
8
8
20
21
US
UK
Australia
15
Confident
21
16
3
3
18
Very
confident
17
10
1
9
30
Brazil
China
13
13
0%
Germany
France
Males
Females
Males
Females
Males
Females
Males
Females
27
12
33
20
39
19
24
15
HARRIS INTERACTIVE
13
*
Japan
Q800: How confident do you feel doing
each of the following?
30%
44
56
Nearly two-thirds of children in China feel confident about socializing with
strangers online as opposed to about a fifth or less in other countries.
Percentage of Children Who Feel Very Confident Or Confident
Socializing With Someone You Don’t Know Online
100%
90%
80%
70%
63
60%
50%
Very
confident
29
40%
Confident
30%
0%
10
2
8
US
HARRIS INTERACTIVE
17
3
6
4
17
14
3
6
13
15
14
11
10
UK
Australia
Germany
France
Brazil
Boys
Girls
Boys
Girls
28
11
20
9
34
China
9
1
8
Japan
10%
21
17
20%
Detailed Findings
Communicating
Socializing
Living
Informing
Buying
Banking
Protecting
Country Differences
Age Differences
HARRIS INTERACTIVE
Exploring
58
The vast majority of online users own a computer.
Adults Who Own A Desktop Or Laptop Computer
100%
91
95
94
93
91
90%
87
88
France
Brazil
88
80%
70%
60%
50%
40%
30%
20%
0%
US
UK
Australia
HARRIS INTERACTIVE
Germany
China
Japan
10%
59
Adults spend more hours online than children, especially in China, but US
children are catching up.
Median Number Of Hours Per Month Adults And Children Spend Online
100
100%
90%
80%
70%
60
60
60
60%
Adults
50%
Children
40
40
40
40%
30
30
30%
24
20
30
25
21
20%
15
12
0%
US
UK
Australia
Germany
France
Q535: How many hours per month do you spend on the Internet or World Wide Web?
Base: All adult respondents (n=4687) All child respondents (n=2717)
HARRIS INTERACTIVE
Brazil
China
Japan
10%
60
Most children, though far fewer in Japan, say that all their friends use the
Internet in their daily lives.
Children Who Strongly Agree Or Somewhat Agree
All of my friends use the Internet in their daily lives.
100%
90%
87
90
88
86
84
80%
82
76
35
70%
60%
47
45
48
37
43
59
50
17
50%
40%
30%
20%
Strongly
Agree
Somewhat
Agree
55
40
43
US
UK
35
39
38
37
Australia
Germany
France
Brazil
42
0%
Q892: How strongly do you agree or disagree with each of the following statements?
HARRIS INTERACTIVE
China
Japan
10%
Most online users, especially the UK and Australia, are confident about
surfing the Internet, but only about half of Germany and Japan users feel the
same way.
Adults Who Are Very Confident Or Confident
Surfing The Internet
100%
89
90%
90
82
82
80%
76
68
70%
60%
44
56
56
28
53
16
49
48
50%
15
Very
Confident
Confident
7
40%
30%
48
20%
38
33
34
38
UK
Australia
Germany
52
41
33
0%
US
HARRIS INTERACTIVE
France
Brazil
China
Japan
10%
62
Chinese users lead the pack in developing websites, with about half doing
so at least sometimes.
Develop Websites
100%
90%
80%
Males
Females
15
6
70%
60%
Males
Females
11
5
52
50%
38
40%
30%
20%
10%
Constantly
Frequently
Sometimes
4
28
22
3
6
2
5
17
19
19
US
UK
Australia
1
4
4
30
26
2
5
23
8
24
27
7
5
2
4
39
7
27
18
15
Q810: How often do you participate in the
following online activities?
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
Males
Females
Males
Females
10
4
18
6
0%
63
Nearly 3 in 5 children in China develop websites at least sometimes as
opposed to minorities in other countries, especially in the U.S. and Japan.
Develop Websites
100%
90%
80%
70%
58
60%
4
Constantly
Frequently
Sometimes
50%
35
4
5
30%
20%
19
2
3
10%
26
13
35
29
25
3
6
3
6
21
2
4
5
6
25
19
16
24
31
15
UK
Australia
Germany
HARRIS INTERACTIVE
2
5
7
0%
US
13
France
Brazil
China
Japan
40%
64
About 4 in 10 online users own a game console, but much less so in
Germany.
Adults Who Own A Game Console
100%
90%
80%
70%
60%
50%
40%
45
44
38
39
39
37
30%
41
24
20%
10%
US
UK
Australia
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
0%
65
Very few online users around the world own a robot.
Adults Who Own A Robot
100%
90%
80%
70%
60%
50%
40%
30%
20%
4
2
2
1
UK
Australia
Germany
4
6
1
4
0%
US
HARRIS INTERACTIVE
France
Brazil
China
Japan
10%
66
Most online adults play games on the Internet at least sometimes, especially
those in China.
Play Games
100%
94
90%
80%
70%
17
78
74
71
7
65
71
65
10
4
6
60%
10
18
64
50%
7
36
20
17
21
21
41
40
40
UK
Australia
Germany
27
23
34
37
France
Brazil
17
40%
Constantly
Frequently
Sometimes
30%
20%
46
41
40
China
Japan
0%
US
HARRIS INTERACTIVE
Males
Females
58
47
10%
67
More than 9 in 10 children who are online play games on the Internet on
occasion – even more so than adults in the same countries.
Play Games
100%
96
99
97
95
95
94
96
90
90%
80%
33
24
17
26
18
28
32
47
70%
60%
47
50%
44
43
37
35
Constantly
Frequently
Sometimes
41
42
40%
28
30%
20%
10%
26
28
30
31
26
21
38
20
US
UK
Q810: How often do you participate in
the following online activities?
HARRIS INTERACTIVE
Australia
Germany
France
Brazil
China
Japan
Boys
Girls
74
59
Boys
Girls
Boys
Girls
Boys
Girls
Boys
Girls
78
61
80
67
76
63
80
68
0%
68
Aside from France, most online users – especially men – follow sports
online.
Follow Sports
100%
90%
Males
Females
37
83
10
80%
60%
62
62
62
12
10
10
14
21
Females
15
4
19
22
12
9
27
25
11
24
51
81
23
50
2
50%
40%
Males
Females
75
70%
Males
39
2
Constantly
Frequently
Sometimes
10
30%
46
20%
38
37
30
28
US
UK
36
39
27
10%
0%
Germany
France
Brazil
China
Japan
Males
Females
Males
Females
Males
Females
Males
Females
Males
Females
43
17
48
10
16
7
62
28
46
23
HARRIS INTERACTIVE
Q810: How often do you participate in the following online
activities? Base: All adult respondents (n=4687)
Australia
69
The majority of children who are online in China and Brazil follow sports
online. In other countries, it is far fewer.
Follow Sports
100%
90%
80%
Boys
Girls
26
9
70%
Boys
Girls
25
3
44
38
40%
30%
40
3
13
8
10
31
15
47
6
7
Girls
18
50
50%
Boys
73
60%
87
19
42
4
6
10
14
14
45
Constantly
Frequently
Sometimes
17
10
20%
31
10%
20
23
US
UK
36
29
24
30
22
0%
Germany
France
Brazil
China
Japan
Boys
Girls
27
9
HARRIS INTERACTIVE
Boys
Girls
Boys
Girls
Boys
Girls
Boys
Girls
33
11
25
9
46
22
64
48
Australia
70
About 3 in 4 online users in Brazil and China own a digital music player,
much less so in other countries.
Percentage of Adults Who Own A Digital Music Player/MP3 Player
100%
90%
82
80%
73
70%
60
60%
50%
55
51
48
52
41
40%
30%
20%
0%
US
UK
Australia
Base: All adult Respondents (n=4687)
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
10%
71
About 40-60% of online users download music at least sometimes, though
China and Brazil far outpace the others.
Download Music
100%
97
88
90%
29
80%
24
70%
50%
56
5
58
2
57
4
14
13
12
51
1
44
11
40
2
8
40%
25
4
8
30%
20%
39
42
40
41
39
39
30
10%
25
27
China
Japan
0%
US
UK
Australia
Germany
France
Brazil
HARRIS INTERACTIVE
Constantly
Frequently
Sometimes
Males
Females
14
5
60%
72
Similar to adults, children who are online in Brazil and China are more likely
to download music than their peers in other countries.
Download Music
98
100%
89
90%
23
80%
72
70%
65
60%
56
50%
10
17
56
17
50
21
8
49
6
47
7
17
20
12
Constantly
Frequently
Sometimes
26
14
30%
20%
29
31
US
UK
37
32
28
10%
24
26
25
Brazil
China
Japan
0%
Australia
Germany
France
HARRIS INTERACTIVE
Boys
Girls
40
29
40%
39
15
73
Brazil and China lead the pack in spending time watching movies or
television shows on a device other than a TV.
Hours/Month Spent
Watching Movies, Videos or Television Shows On A Device Other Than A TV
100%
6
90%
80%
7
16
5
9
2
4
3
4
6
14
14
6
23
29
7
15
16
21+ hours
20
8
70%
21
17
60%
10
18
20
24
11-20 hours
25
5-10 hours
20
1-4 hours
50%
26
0 hours
25
40%
49
46
42
20%
11
10%
0%
5
US
8
UK
4
Australia
7
5
Germany
France
HARRIS INTERACTIVE
11
Brazil
18
29
3
7
7
China
Japan
30%
26
52
50
74
Chinese adults far outpace other users in downloading or watching films
online, with Brazil coming in second.
Download Films Or Watch Films Online
100%
97
90%
25
80%
70
70%
16
60%
40%
41
3
8
30%
37
2
9
38
2
8
31
1
6
43
1
10
20%
30
10%
26
29
32
16
Constantly
Frequently
Sometimes
45
26
3
5
38
27
24
18
0%
US
UK
HARRIS INTERACTIVE
Australia
Germany
France
Brazil
Males
Females
Males
Females
15
5
36
26
China
Japan
50%
75
Children in Brazil and China surpass other countries in downloading or
watching films online at least sometimes.
Download Films Or Watch Films Online
100%
96
90%
16
80%
70%
Boys
Girls
22
11
74
24
60%
40%
49
46
5
13
30%
40
7
51
49
7
Constantly
Frequently
Sometimes
9
36
10
20
5
12
16
23
2
7
10
20%
28
10%
31
21
24
Germany
France
21
30
29
14
0%
US
UK
Australia
HARRIS INTERACTIVE
Brazil
China
Japan
Boys
Girls
Boys
Girls
22
9
49
34
50%
76
Around the globe, about 70-80% of online users own a digital camera.
Adults Who Own A Digital Camera or Digital Camcorder
100%
90%
82
80%
81
77
73
77
75
68
70%
71
60%
50%
40%
30%
20%
0%
US
UK
Australia
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
10%
77
Most adults, except for about 2 in 5 in Germany and Japan, share photos or
videos at least sometimes.
Share Photos Or Videos
100%
89
90%
91
12
80%
60%
69
3
17
63
3
69
1
67
3
29
20
15
23
17
50%
41
1
8
40%
39
Constantly
Frequently
Sometimes
4
9
30%
50
20%
43
50
48
48
50
31
26
10%
0%
US
UK
HARRIS INTERACTIVE
Australia
Germany
Males
Females
12
23
France
Brazil
China
Japan
70%
18
78
Most children, except in the US, Australia, Germany and far fewer in Japan,
share photos or videos online at least sometimes.
100%
93
90%
86
14
80%
73
70%
9
25
62
60%
8
52
40%
7
27
7
45
20
6
15
14
Constantly
Frequently
Sometimes
27
13
30%
20%
30
34
42
38
32
34
27
4
6
25
10%
17
0%
US
UK
Australia
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
Boys
Girls
Boys
Girls
20
35
24
45
50%
37
55
79
Online users in Brazil and China are most likely to spend at time video
sharing websites, outpacing adults in other countries.
Hours/Month Spent on Video Sharing Websites
100%
3
2
1
1
1
4
1
2
2
1
14
90%
7
80%
43
70%
17
6
3
46
9
39
43
42
56
21+ hours
60%
11-20 hours
1-10 hours
50%
57
0 hours
54
Decline to answer
40%
30%
41
47
48
47
41
35
20%
8
7
13
13
Brazil
China
10%
8
5
US
UK
Australia
0%
10
Germany
6
France
HARRIS INTERACTIVE
8
Japan
8
80
Online users in China and Brazil are also most likely to visit video-sharing
websites frequently.
Visit Video Sharing Websites
100%
93
88
90%
16
80%
70%
60%
50%
22
72
3
66
5
59
2
17
16
60
4
19
51
3
10
59
35
7
29
16
12
40%
Constantly
Frequently
Sometimes
30%
20%
44
41
51
45
42
38
36
36
10%
US
UK
Australia
Germany
HARRIS INTERACTIVE
France
Brazil
China
Japan
Males
Females
Males
Females
Males
Females
26
16
19
9
56
46
0%
81
About 9 in 10 children who are online in Brazil and China visit video-sharing
websites at least sometimes.
100%
90
91
90%
15
80%
76
75
75
70
70%
60%
36
17
16
19
57
43
11
50%
40%
20
56
23
10
27
34
36
24
30
Constantly
Frequently
Sometimes
23
30%
20%
10%
33
32
25
22
19
25
24
0%
US
UK
Australia
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
Boys
Girls
Boys
Girls
50
33
43
28
28
82
Online users in Brazil and China are most likely to spend time at photo
sharing websites, outpacing adults in other countries.
Hours/Month Spent on Photo Sharing Websites
100%
1
1
4
4
18
90%
30
27
26
1
1
13
21
28
7
80%
70%
44
21+ hours
60%
11-20 hours
54
50%
1-10 hours
72
59
63
66
70
64
25
0 hours
Decline to
answer
30%
10
20%
23
10%
10
10
7
10
8
US
UK
Australia
Germany
France
0%
HARRIS INTERACTIVE
17
7
Brazil
China
Japan
40%
83
About 3 in 5 online users spend at least one hour per month on information
sharing websites, though Brazil and China users spend more time on such
sites.
Hours/Month Spent on Information Sharing Websites
100%
4
2
1
2
3
4
1
1
2
3
13
2
3
17
10
80%
10
52
54
55
57
60%
51
21+ hours
65
11-20 hours
50
1-10 hours
46
0 hours
Decline to answer
40%
39
34
29
20%
9
8
US
UK
0%
6
6
Australia
Germany
France
HARRIS INTERACTIVE
10
18
17
22
8
38
10
7
Brazil
China
Japan
33
84
Online users in Brazil and China spend the most time on Virtual World
websites.
Hours/Month Spent On Virtual Worlds Websites
100%
1
5
7
1
6
5
6
3
2
90%
2
9
8
7
22
80%
70%
21+ hours
40
60%
50%
11-20 hours
86
83
83
87
87
43
82
1-10 hours
0 hours
40%
Decline to
answer
24
30%
20%
30
10%
20
US
UK
7
12
8
7
0%
Australia
Germany
France
HARRIS INTERACTIVE
Brazil
China
Japan
9
10
85
About 8 in 10 online adults read reviews on the Internet at least sometimes,
more so in Brazil and China and less so in Japan.
Read Entertainment/Travel-Related/Restaurant Reviews
100%
97
92
90%
80
80%
78
78
4
2
3
4
70%
20
81
20
4
72
20
18
19
17
81
5
23
39
60%
31
16
Constantly
Frequently
Sometimes
50%
40%
30%
56
59
58
55
55
50
20%
41
41
Brazil
China
0%
US
UK
Australia
Germany
France
Japan
HARRIS INTERACTIVE
Males
Females
20
30
10%
86
The majority of children who are online use the Internet to read reviews,
though less so in Japan.
100%
91
90%
79
80%
12
72
66
70%
63
62
60%
68
7
20
7
55
7
8
50%
6
19
18
18
45
23
28
5
20
16
40%
Constantly
Frequently
Sometimes
30%
20%
35
40
37
38
36
38
UK
Australia
Germany
France
Brazil
33
34
China
Japan
0%
US
HARRIS INTERACTIVE
10%
87
About 60-70% of online users buy tickets online at least sometimes, more so
in the UK and less so in Brazil and Japan.
Buy Tickets
100%
90%
75
80%
72
1
7
2
70%
60%
60
17
1
7
62
1
10
65
68
2
5
12
50%
40%
30%
53
57
49
2
7
11
51
3
9
Constantly
Frequently
Sometimes
64
52
51
51
40
20%
39
0%
US
UK
Australia
Germany
HARRIS INTERACTIVE
France
Brazil
China
Japan
10%
88
About 50-60% of online users book travel online at least sometimes, slightly
more in the U.K.
Book Travel
100%
90%
81
80%
70%
60%
3
67
1
21
63
2
62
*
12
10
8
50%
61
2
53
56
13
2
3
12
11
40
41
43
Brazil
China
Japan
60
4
13
40%
30%
51
57
53
53
46
*
20%
Constantly
Frequently
Sometimes
0%
US
UK
Australia
Germany
France
HARRIS INTERACTIVE
Males
Females
28
19
10%
89
Over a third of adults in all countries visit adult or pornographic websites,
with over half in Brazil and China doing so.
Visit Adult Or Pornographic Websites
100%
90%
Males
Females
Males
Females
Males
Females
14
5
11
1
11
5
80%
70%
60%
Males
Females
15
3
55
50%
40%
30%
38
36
2
8
35
2
5
2
8
6
46
1
7
35
8
Constantly
Frequently
Sometimes
37
2
8
*6
20%
28
28
27
29
US
UK
Australia
Germany
43
40
37
10%
51
3
6
27
HARRIS INTERACTIVE
France
Brazil
China
Japan
Males
Females
Males
Females
Males
Females
Males
Females
10
3
9
2
20
5
14
5
0%
90
Detailed Findings
Communicating
Socializing
Living
Informing
Buying
Banking
Protecting
Country Differences
Age Differences
HARRIS INTERACTIVE
Exploring
91
About 30-40% of online adults access news from websites and blogs at least
5 hours per month, and even more frequently in China and Brazil.
Hours Per Month Adults Spend Reading News From Online Sites Or Blogs
100%
7
90%
4
5
9
10
6
7
7
5
6
18
80%
19
20
24
28
10
18
22
70%
10
21+ hours
12
22
11-20 hours
15
60%
5-10 hours
39
50%
22
39
40
47
25
36
40%
1-4 hours
0 hours
42
30%
Decline to
answer
36
18
23
10%
0%
6
8
US
UK
21
13
2
6
3
3
4
3
5
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
24
23
4
Japan
26
20%
92
About 20-30% of online users spend 11 or more hours reading the news from
a print magazine or newspaper each month.
Hours Per Month Adults Spend Reading News From A Printed Newspaper Or Magazine
100%
10
90%
14
9
5
16
10
21
20
22
11
15
17
10
10
80%
70%
10
23
21
12
14
11-20 hours
26
23
60%
21+ hours
19
20
1-4 hours
26
50%
5-10 hours
0 hours
38
32
48
40
30%
33
35
37
31
20%
10%
0%
Decline to
answer
15
19
12
11
13
5
4
1
3
2
US
UK
Australia
Germany
France
HARRIS INTERACTIVE
4
6
2
6
Brazil
China
13
3
Japan
40%
93
About 9 in 10 online adults (or more) use the Internet to read the news at
least sometimes. Men read the news more frequently than women in the UK,
Germany and Japan.
Read/Follow The News/Current Events/Entertainment News
100%
90%
88
90
14
80%
14
98
93
98
90
89
17
26
14
17
38
92
19
70%
60%
34
36
37
34
36
37
43
50%
40%
40
Constantly
Frequently
Sometimes
30%
39
41
40
38
39
29
10%
36
20
0%
US
UK
Australia
HARRIS INTERACTIVE
Germany
France
Males
Females
Males
Females
55
41
61
42
Brazil
China
Japan
Males
Females
60
50
20%
94
Online children are less likely to use the Internet to read the news than
online adults are – except in China.
Read/Follow The News/Current Events/Entertainment News
100%
95
87
90%
16
79
78
80%
70%
23
9
17
59
60%
51
50%
40%
51
7
12
4
12
44
26
50
30
32
7
8
13
Constantly
Frequently
Sometimes
11
30%
43
20%
32
35
32
31
US
UK
Australia
Germany
34
35
38
Brazil
China
Japan
0%
HARRIS INTERACTIVE
France
Boys
Girls
41
31
10%
95
About 40-60% of online users visit other people’s blogs at least sometimes –
but many more do so in China, Brazil and Japan.
Visit Others’ Blogs
100%
97
90%
86
80%
10
70%
63
1
60%
50%
49
49
1
8
1
5
54
1
7
79
11
21
38
19
11
Constantly
Frequently
Sometimes
44
1
5
40%
30%
20%
13
40
43
45
US
UK
Australia
51
55
38
45
48
China
Japan
0%
Germany
HARRIS INTERACTIVE
France
Brazil
10%
96
Online children in France, Brazil and China are most likely to read other
people’s blogs, with females in the UK, France and Japan and males in Brazil
doing so more frequently than their counterparts.
94
Visit Others’ Blogs
100%
90%
82
10
80%
73
13
70%
18
60%
55
7
6
Constantly
Frequently
Sometimes
43
44
40%
58
22
54
8
50%
40
4
15
25
4
15
18
8
9
30%
47
20%
30
32
33
31
30
US
UK
Australia
Germany
France
44
32
10%
0%
China
Japan
Boys
Girls
Boys
Girls
Boys
Girls
Boys
Girls
15
31
34
51
40
28
18
33
Q810:
HARRIS INTERACTIVE
Brazil
97
The vast majority of online children use the Internet to help with school
projects at least sometimes, except for a small majority in Japan. Girls do so
more frequently than boys in the UK, France, Brazil and Japan.
94
95
90%
80%
12
21
25
28
21
20
77
48
10
70%
60%
50%
44
26
45
46
42
46
Constantly
Frequently
Sometimes
46
40%
36
30%
20%
28
10%
23
26
26
38
41
China
Japan
26
15
0%
US
UK
Australia
HARRIS INTERACTIVE
Germany
France
Brazil
Boys
Girls
Boys
Girls
Boys
Girls
Boys
Girls
64
78
60
71
81
89
29
42
100%
Research Information For School Projects
99
96
93
93
93
98
About a third to half of online adults get beauty or fashion advice online –
but substantially more so in China and Brazil. Women do so more frequently
than men.
Get Beauty and/or Fashion Advice
100%
90%
Males
Females
11
44
80%
82
6
69
70%
60%
50%
32
30%
Males
Females
Males
Females
5
14
3
9
40%
35
Males
Females
8
29
24
49
4
16
39
2
7
36
5
34
1
4
1
7
1
6
9
*
Constantly
Frequently
Sometimes
14
51
43
20%
10%
32
26
27
29
31
31
US
UK
Australia
Germany
France
0%
China
Japan
Males
Females
Males
Females
Males
Females
Males
Females
2
13
2
8
6
16
16
47
HARRIS INTERACTIVE
Brazil
99
Online children in China are more likely to get beauty or fashion advice
online, compared to other countries. Girls do so more than boys, except in
Germany and China.
100%
90%
80%
74
70%
Boys
Girls
Boys
Girls
4
23
9
21
60%
6
53
50%
40
40%
4
34
3
30%
11
25
1
7
9
20%
Constantly
Frequently
Sometimes
9
43
3
13
12
31
2
6
39
26
21
10%
36
1
8
29
26
28
31
Germany
France
Brazil
22
16
US
UK
Australia
China
Japan
Boys
Girls
Boys
Girls
Boys
Girls
Boys
Girls
4
21
4
16
9
44
5
12
HARRIS INTERACTIVE
0%
100
Most adults research health issues online at least sometimes, especially in
Brazil and China. Women in the US, Australia, France and Brazil do so more
frequently than men.
Research Health Related Issues
100%
Males
Females
Males
Females
15
32
14
29
90%
80%
70%
82
3
19
82
2
14
92
84
2
81
3
94
9
78
15
1
19
19
13
29
28
60%
74
4
18
Constantly
Frequently
Sometimes
50%
40%
30%
61
66
64
63
60
49
55
51
20%
0%
US
UK
Australia
Germany
HARRIS INTERACTIVE
France
Brazil
China
Males
Females
Males
Females
12
21
36
51
Japan
10%
101
Over three-quarters of online adults in all countries use the Internet to get
directions sometimes or more often.
Get Directions
98
100%
92
90%
89
5
98
77
28
29
6
95
3
2
80%
70%
91
21
92
84
9
7
3
35
19
14
51
35
60%
36
Constantly
Frequently
Sometimes
50%
40%
30%
59
58
63
55
53
42
20%
49
38
0%
US
UK
Australia
Germany
HARRIS INTERACTIVE
France
Brazil
China
Japan
10%
102
Detailed Findings
Communicating
Socializing
Living
Informing
Buying
Banking
Protecting
Country Differences
Age Differences
HARRIS INTERACTIVE
Exploring
103
About 8 in 10 – or more – online adults shop on the Internet at least
sometimes but only women in the US, China and Japan do so more often
than men.
Shop
100%
96
93
90
90%
2
10
89
3
5
84
5
80%
25
43
9
80
9
11
32
70%
90
86
33
27
27
60%
30
22
Constantly
Frequently
Sometimes
50%
40%
30%
63
51
56
54
43
20%
47
49
51
Brazil
China
Japan
0%
US
UK
Australia
Germany
France
Q810: How often do you participate in the following online
activities?Base: All adult respondents (n=4687)
HARRIS INTERACTIVE
Males
Females
Males
Females
Males
Females
23
34
31
42
33
45
10%
104
Most adults around the world – and most kids in Brazil and China – have
purchased something online in the past year. Boys in Germany and men in
Brazil and China do so more than their counterparts.
Adults and Children Who Have
Bought A Product or Service Over The Internet
100%
90%
79
80%
76
81
79
78
82
71
70%
66
63
61
60%
50%
Adults
Children
46
39
38
40%
35
31
30%
20
20%
10%
0%
UK
Australia
Germany
CHILDREN
France
Brazil
CHILDREN
China
Japan
ADULTS
Boys
Girls
Boys
Girls
25
37
53
39
ADULTS
Males
Females
Males
Females
84
72
77
65
US
Q191: [Australia/China] In the past 12 months, did you purchase any products or services over the Internet? [Brazil] Have you ever bought a product or paid for a service through the Internet? [Japan] In the past
12 months, did you use the Internet to reserve or buy goods or services, or make payments? [US, UK, Germany, France] Last month did you purchase any products or services over the Internet? Base: All adult
respondents (n=4687), All child respondents (n=2717)
HARRIS INTERACTIVE
105
About a third or more online adults have bought a product or service offline
as a result of shopping online.
Adults And Children Who Have
Bought A Product Or Service Offline As A Result Of Shopping Online
100%
90%
78
80%
74
70%
63
61
60%
52
54
Adults
Children
50%
40%
40
37
40
33
31
30%
20
21
37
29
23
20%
0%
US
UK
Australia
Germany
France
Brazil
China
Q192: Did you purchase any products or services offline—by telephone, through a catalog, or at a retail store—as a result of shopping online [Based on country-specific time period]? Base: All respondents (n=7404)
HARRIS INTERACTIVE
Japan
10%
106
A third or more of online adults who have not made an online or offline
purchase based on online shopping during the last month have used the
Internet to obtain information about products or services during that time.
Adults And Children Who Have Not
Bought Product Or Service Offline Who Have Used Internet To Obtain Information
100%
90%
85
80%
76
60%
70
68
70%
63
60
59
55
52
50%
42
43
62
54
Adults
Children
42
40%
36
38
30%
20%
0%
US
UK
Australia
Q193: Have you used the Internet to obtain information about products or services during the last month?
Base: Did not purchase online or offline during specified period (n=1698)
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
10%
107
Online adults in the U.K. (especially men) and the US express the most
confidence shopping online – and Japan the least.
100%
Shopping Online
90%
78
80%
70%
63
34
60%
50%
55
19
46
20
40%
55
53
40
6
23
7
33
1
30%
20%
45
44
35
40
Very
confident
Confident
9
44
34
32
32
Brazil
China
Japan
10%
US
UK
Australia
Males
Females
83
70
Germany
France
0%
HARRIS INTERACTIVE
108
Only a minority (about 3 in 10) of online adults but more so in the UK and
China feel confident sharing personal information when shopping online.
Sharing Personal Information When Shopping Online
100%
90%
80%
70%
Very
Confident
60%
50%
47
40%
13
30%
37
8
7
30
25
25
31
21
6
5
35
22
6
31
25
28
18
1
17
0%
US
UK
Australia
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
10%
Confident
33
30
20%
49
109
About 4 in 10 online children feel confident shopping online – more so in
China; less so in Australia and Japan. Boys in Germany and Brazil feel more
confident about shopping online than girls.
Shopping online
100%
90%
80%
69
70%
60%
31
50%
40%
30%
5
8
13
34
33
30
Germany
France
Brazil
39
35
32
10
15
25
9
17
18
UK
Australia
Very
confident
Confident
31
2
28
20%
10%
42
43
38
29
US
HARRIS INTERACTIVE
China
Boys
Girls
Boys
Girls
49
31
48
35
Japan
0%
Online children in China shop are much more likely to shop online than their
peers in other countries. Girls in the U.K. shop more often than boys.
Shop
100%
90%
83
80%
8
70%
61
5
60%
50%
49
3
40%
9
54
7
45
4
17
16
52
3
55
5
29
9
11
41
4
7
10
30%
20%
37
40
31
30
41
38
Constantly
Frequently
Sometimes
46
29
10%
0%
UK
Australia
Germany
France
Brazil
Q810:
Boys
Girls
16
31
HARRIS INTERACTIVE
China
Japan
US
111
Detailed Findings
Communicating
Socializing
Living
Informing
Buying
Banking
Protecting
Country Differences
Age Differences
HARRIS INTERACTIVE
Exploring
112
The majority of online users conduct basic banking transactions on the
Internet occasionally or more often. Males do so more often than women in
the UK, Brazil and Japan.
Bank or Pay Bills
100%
90%
79
80%
70%
87
85
84
81
78
74
68
15
24
10
21
27
60%
50%
10
11
16
39
36
23
27
43
40%
37
Constantly
Frequently
Sometimes
36
21
30%
50
29
10%
27
38
34
20
21
Australia
Germany
24
0%
US
UK
HARRIS INTERACTIVE
France
Brazil
China
Japan
Males
Females
Males
Females
Males
Females
63
49
52
34
44
28
20%
113
About 1 in 2 online users manage financial investments online at least
sometimes – much more in China and less so in Germany, France and
Japan. And except in Brazil, men do so more often than women.
Manage Financial Investments Online
100%
90%
80%
Males
Females
Males
Females
70%
27
14
19
9
10
60%
50%
40%
72
56
54
45
5
5
9
21
35
33
12
30%
4
3
8
12
33
17
7
13
20%
39
28
28
24
10%
Constantly
Frequently
Sometimes
23
12
44
10
27
22
19
Germany
France
16
0%
UK
Australia
Brazil
China
Japan
Males
Females
Males
Females
Males
Females
Males
Females
Males
Females
20
12
29
20
14
6
38
28
21
11
HARRIS INTERACTIVE
US
114
Detailed Findings
Communicating
Socializing
Living
Informing
Buying
Banking
Protecting
Country Differences
Age Differences
HARRIS INTERACTIVE
Exploring
115
The majority of online children and adults believe the benefits of using the
Internet outweigh the risks.
Adults and Children who Believe the
Benefits of Using the Internet Outweigh the Risks
100%
90%
93
88
86
90
89
89
87
83
88
90
89
92
88
82
81
81
80%
70%
60%
Adults
50%
Children
40%
30%
20%
0%
US
UK
Australia
Q840: Which statement do you agree with more?
Base: All respondents (n=7404)
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
10%
116
Very few online adults take “zero” steps to protect the security of their
personal information.
Adults Who Do Not Take Any Steps To Ensure
The Security of Their Personal Information When Using the Internet
100%
90%
80%
70%
60%
50%
40%
30%
20%
2
2
2
2
2
1
2
US
UK
Australia
Germany
France
Brazil
China
0%
Q835: Which of the following steps, if any, do you currently take to ensure the security of your personal information when using the internet?
HARRIS INTERACTIVE
Japan
9
10%
117
Globally, confidence in surfing the Internet without any security software is
low, though about 1 in 5 of Chinese users do express confidence.
Using The Internet Without Any Security Software
100%
90%
80%
70%
60%
Very confident
50%
Confident
40%
30%
19
20%
12
US
7
5
1
4
6
2
4
UK
Australia
Germany
France
5
0%
HARRIS INTERACTIVE
7
9
1
8
8
3
5
Brazil
Males
Females
Males
Females
15
7
24
13
12
7
1
6
China
Japan
Q800: How confident do you feel doing each of the
following?
10%
11
2
9
118
Minorities of online children feel confident about using the Internet without
any security software, though users in Japan express much more
confidence.
100%
Using The Internet Without Any Security Software
90%
80%
70%
60%
Very confident
46
50%
Confident
40%
19
30%
10%
0%
Q800:
15
13
9
4
4
5
11
US
UK
7
9
2
8
Australia
Germany
France
6
Boys
Girls
18
6
13
10
3
8
HARRIS INTERACTIVE
4
27
9
Brazil
8
8
China
Japan
20%
The majority of online adults across the globe have installed security
software to help ensure the security of their personal information online.
Adults Who Ensure Internet Security Through
Installing Security Software
100%
90%
82
84
85
80%
85
75
75
71
70%
61
60%
50%
40%
30%
20%
0%
US
UK
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
Japan
10%
120
Three-quarters or more of online adults, except in Japan, run virus scans
frequently. Less than half of online adults in Japan do so.
Running Virus Scans Frequently
100%
90%
88
86
82
81
80%
76
75
77
70%
60%
50%
45
40%
30%
20%
0%
US
UK
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
Japan
10%
121
About 1 in 2 online adults say they surf only “trusted sites” when they are
online. Germans appear less cautious and Brazilians more so.
Surfing Only Trusted Sites
100%
90%
80%
75
70%
60%
50%
53
48
45
56
49
48
40%
32
30%
20%
0%
US
UK
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
Japan
10%
122
About 4 in 10 online adults say they use multiple email addresses to protect
the security of their information online, more so in Germany, France and
China.
Using Multiple Email Addresses
100%
90%
80%
70%
57
60%
49
50%
42
40%
39
48
43
42
34
30%
20%
0%
US
UK
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
Japan
10%
123
About 1 in 2 online adults say they use complex passwords to ensure the
security of their information online, less so in France and Japan and more so
in Brazil and China.
Using Complex Passwords
100%
90%
80%
70%
60%
56
50
50%
51
45
58
48
39
40%
30%
23
20%
0%
US
UK
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
Japan
10%
124
About 1 in 2 online adults in Brazil change their passwords frequently to
protect their personal information. Far fewer do so in other countries,
especially Japan.
Changing Passwords Frequently
100%
90%
80%
70%
60%
51
50%
39
38
40%
30
30%
25
22
21
20%
13
0%
US
UK
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
Japan
10%
125
Most online adults (except in Japan) say they avoid giving out personal
information when they are online.
Avoiding Giving Out Personal Information
100%
90%
81
80%
70%
69
63
69
63
61
60%
51
50%
45
40%
30%
20%
0%
US
UK
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
Japan
10%
126
However, most online adults have provided at least some personal
information to strangers online.
Adults Who Have
Never Provided Personal Information Online To Strangers
100%
90%
80%
70%
60%
50%
40%
20%
27
24
19
19
16
15
9
10%
6
0%
US
UK
Australia
Germany
France
Brazil
China
Q825: Have you ever provided the following personal information online to other individuals who are not your friends or acquaintances?
HARRIS INTERACTIVE
Japan
30%
127
Chinese and UK online users are much more confident than other countries
with sharing personal information online, with Japan expressing the least
amount.
100%
Sharing Personal Information Online
90%
80%
70%
60%
48
50%
15
23
23
3
5
19
2
28
10%
19
17
18
Australia
Germany
28
3
20
3
25
32
5
1
4
17
0%
US
UK
Males
Females
Males
Females
46
24
30
15
HARRIS INTERACTIVE
France
Brazil
China
Japan
following?
11
30%
20%
Confident
38
40%
Very confident
128
Unlike other countries, most Chinese children feel confident about sharing
personal information online.
Sharing Personal Information Online
100%
90%
80%
70%
66
60%
28
50%
Very confident
Confident
40%
30%
26
10%
0%
17
3
16
14
5
7
1
5
5
9
11
14
US
UK
Australia
Germany
HARRIS INTERACTIVE
22
6
20
39
5
16
5
Boys
Girls
20
10
France
Brazil
China
Japan
following?
20%
6
6 in 10 or more online adults have provided their email address to a stranger
online.
Adults Who Have
Provided Email Addresses Online To Strangers
100%
90%
86
85
79
78
80%
74
71
70%
66
60
60%
50%
40%
30%
20%
0%
US
UK
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
Japan
10%
130
About three-quarters of online adults in China have given their name to a
stranger online.
Adults Who Have
Provided Their Name Online To Strangers
100%
90%
77
80%
70%
73
71
69
66
57
60%
57
57
50%
40%
30%
20%
0%
US
UK
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
Japan
10%
131
About a half or more of online adults have shared their date of birth or age
with a stranger online. Almost three-quarters of online adults in Germany
have done so.
Adults Who Have
Provided Dates Of Birth And Age Online To Strangers
100%
90%
80%
73
70%
66
70
63
62
60%
55
51
47
50%
40%
30%
20%
0%
US
UK
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
Japan
10%
132
A third or more of online adults have provided their mailing address to a
stranger online – especially so in Germany and China.
Adults Who Have
Provided Mailing Address Online To Strangers
100%
90%
80%
70%
66
64
60%
56
52
51
50
50%
41
38
40%
30%
20%
0%
US
UK
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
Japan
10%
133
A third or more of online adults have given their phone numbers to strangers
online, most commonly in China.
Adults Who Have
Provided Phone Numbers Online To Strangers
100%
90%
80%
71
70%
60%
56
51
50%
45
40%
51
47
43
36
30%
20%
0%
US
UK
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
Japan
10%
134
6 in 10 online adults in China have shared their employment status with a
stranger online. Over half of online adults in Australia, Germany, and France
have also done so.
Adults Who Have Provided
Employment Status Online To Strangers
100%
90%
80%
70%
57
60%
50%
60
57
53
43
43
41
40%
27
30%
20%
0%
US
UK
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
Japan
10%
135
Half or more of online adults in Brazil, France, and China have provided their
educational information to a stranger online.
Educational Information Online To Strangers
100%
90%
80%
70%
63
60%
55
50
50%
40%
45
45
38
34
31
30%
20%
0%
US
UK
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
Japan
10%
136
About half of online adults in China have shared their place of birth with a
stranger online. Less so in all other countries.
Place Of Birth Online To Strangers
100%
90%
80%
70%
60%
51
50%
40%
30%
36
40
39
France
Brazil
37
33
27
23
20%
0%
US
UK
Australia
Germany
China
HARRIS INTERACTIVE
Japan
10%
137
Around half of online adults in China and Brazil have provided pictures to
strangers online. Only about 1 in 10 in Japan have done so.
Pictures Online To Strangers
100%
90%
80%
70%
60%
51
47
50%
40%
35
30%
28
26
22
20%
19
12
0%
US
UK
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
Japan
10%
138
About 2 to 3 in 10 online users have given their credit card number to a
stranger online. Online users in Brazil and China appear to be slightly more
cautious.
Credit Card Numbers Online To Strangers
100%
90%
80%
70%
60%
50%
40%
34
29
30%
28
27
21
19
20%
15
13
0%
US
UK
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
Japan
10%
139
About 10-20% of online users have provided bank account information to a
stranger online – slightly less so in France and Brazil.
Bank Or Investment Account Information Online To Strangers
100%
90%
80%
70%
60%
50%
40%
30%
23
21
16
10
15
13
10%
6
7
France
Brazil
0%
US
UK
Australia
Germany
China
HARRIS INTERACTIVE
Japan
20%
140
About 1 in 10 online adults in the US have given their social security number
to a stranger online.
Social Security Number/Social Insurance Number Online To Strangers
100%
90%
80%
70%
60%
50%
40%
30%
15
10%
4
6
1
1
Australia
Germany
2
3
2
Brazil
China
Japan
0%
US
UK
France
HARRIS INTERACTIVE
20%
141
Most online adults, more often males, have received a fraudulent email
asking them to buy something, though slightly less so in France, China and
Japan.
Adults Who Have Received
A Fraudulent Email From
Someone They Did Not Know Asking Them To Buy Something
100%
90%
80%
70%
64
60%
61
58
57
52
50%
46
43
40%
30%
22
20%
10%
US
UK
Australia
Germany
France
Brazil
China
Japan
Males
Females
Males
Females
Males
Females
Males
Females
Males
Females
61
50
73
55
64
50
54
36
26
17
0%
Q855: Have any of the following ever happened to you?
HARRIS INTERACTIVE
142
Most online adults have gotten an email advertisement from someone they
didn’t know.
An Email Advertisement From Someone They Did Not Know
100%
90%
82
80
85
82
82
80%
68
70%
59
60%
57
50%
40%
30%
20%
10%
0%
UK
Australia
HARRIS INTERACTIVE
Germany
France
Brazil
China
Males
Females
Males
Females
86
77
62
47
Japan
US
143
Most online adults – except in France, China and especially Japan – have
received an email from a person pretending to be an institution.
100%
A Fraudulent Email From
Someone Pretending To Be A Real Institution Asking For Personal Information
90%
80%
67
70%
60%
65
59
59
56
50%
40%
36
35
30%
20%
10%
5
0%
Q855:
UK
Australia
Germany
France
China
Japan
Males
Females
Males
Females
Males
Females
Males
Females
62
48
39
21
65
51
41
30
Have any of the following ever happened to you? Base: All adult respondents (n=4687)
HARRIS INTERACTIVE
Brazil
US
144
The majority of online adults in Germany, Australia, China and Brazil have
received an email letter, joke or photo from someone they didn’t know.
An Email Letter, Joke Or Photo From Someone They Did Not Know
100%
90%
80%
74
70%
67
64
60%
55
51
50%
43
42
40%
29
30%
20%
0%
US
UK
Australia
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
10%
145
Less than 1 in 10 online users globally have had someone use their credit
card online without their approval – with the most infractions occurring in
the UK.
Adults Who Have
Had Someone Use Their Credit Card Online Without Approval
100%
90%
80%
70%
60%
50%
40%
30%
20%
7
9
5
1
3
2
2
2
France
Brazil
China
Japan
0%
US
UK
Australia
HARRIS INTERACTIVE
Germany
10%
146
Chinese and Brazilian online adults are most likely to have experienced
someone trying to break into their computer.
Adults Who Have
Had Someone Try To Break Into Their Computer Remotely
100%
90%
80%
70%
60%
50%
Males
Females
50
36
43
40%
30%
Males
Females
22
10
23
20
17
20%
35
13
12
10%
4
0%
UK
Australia
Germany
France
Brazil
China
Japan
Males
Females
Males
Females
Males
Females
Males
Females
Males
Females
15
7
16
7
28
18
22
14
41
28
Q855:
HARRIS INTERACTIVE
US
147
In Australia, Germany and Brazil, about 1 in 4 online adults have been asked
to have cyber sex by someone online.
Adults Who Have
Had Someone Ask Them To Have Cyber Sex
100%
90%
80%
70%
60%
50%
40%
30%
27
27
19
13
10%
9
6
6
0%
US
UK
Australia
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
20%
24
148
In Brazil and China, approximately 1/4 to 1/3 of online adults have been
asked to download music or movies illegally. Far fewer have received the
same request in other countries.
Adults Who Have
Had Someone Ask Them To Download Music Or Movies Illegally
100%
90%
80%
70%
60%
50%
40%
35
30%
24
20%
11
10%
7
11
6
5
2
0%
Q855:
UK
Australia
Germany
Males
Females
8
2
France
HARRIS INTERACTIVE
Brazil
China
Japan
US
149
In Brazil and China, approximately 1/5 to 1/4 of online adults have been met
someone who pretended to be younger than they really were.
Adults Who Have
Met Someone Who Pretended To Be Younger
100%
90%
80%
70%
60%
50%
40%
28
30%
19
20%
10
10%
4
4
US
UK
8
8
3
0%
HARRIS INTERACTIVE
Germany
France
Brazil
China
Males
Females
23
12
Japan
Australia
150
About 1 in 3 Chinese online adults have met someone who pretended to be
the opposite sex.
Adults Who Have
Met Someone Who Was Pretending To Be The Opposite Sex
100%
90%
80%
70%
60%
50%
40%
32
30%
17
20%
10%
8
4
4
US
UK
10
8
2
0%
Germany
France
China
Japan
Males
Females
Males
Females
Males
Females
11
4
20
11
40
23
HARRIS INTERACTIVE
Brazil
Q855:
Australia
151
About 1 in 5 Chinese online adults have had someone try to steal their
personally identifiable information.
Adults Who Have
Had Someone Steal Their Personally Identifiable Information
100%
90%
80%
70%
60%
50%
40%
30%
17
10%
5
2
3
UK
Australia
1
2
Germany
France
5
3
0%
US
HARRIS INTERACTIVE
Brazil
China
Japan
20%
152
Less than 1 in 10 online adults have had someone read their emails without
their approval.
Adults Who Have Had Someone
Read Their Emails Without Approval
100%
90%
80%
70%
60%
50%
40%
30%
20%
4
4
US
UK
8
7
2
3
Germany
France
7
3
0%
Australia
HARRIS INTERACTIVE
Brazil
China
Japan
10%
153
Online adults in the UK and Brazil are most likely to report suspicious online
activity when they see it occur.
Reporting Suspicious Emails Or Web Activity
100%
90%
80%
70%
60%
56
50
50%
47
42
37
40%
28
30%
22
18
20%
0%
US
UK
Australia
Germany
France
Brazil
China
HARRIS INTERACTIVE
Japan
10%
154
Detailed Findings
Communicating
Socializing
Living
Informing
Buying
Banking
Protecting
Country Differences
Age Differences
HARRIS INTERACTIVE
Exploring
155
The majority of online parents are concerned about their child being
approached with inappropriate content or solicitations online.
Parents Who Strongly Agree Or Somewhat Agree
I’m concerned about my child being approached
with inappropriate content or solicitations online.
100%
90
90%
80%
87
90
82
79
72
72
71
70%
51
26
60%
46
50%
40
38
32
34
72
49
70
Strongly
agree
Somewhat
agree
40%
30%
47
33
39
10%
18
16
France
Brazil
33
0%
US
UK
Australia
Germany
Base: Parents of children under 18 (n=1678)
HARRIS INTERACTIVE
China
Japan
20%
156
About half or more of online children, especially in Brazil and China, are also
concerned about being approached with inappropriate content or
solicitations online.
I am concerned about being approached with
inappropriate content or solicitations online.
100%
90%
80%
73
76
70%
60
60%
55
52
50%
12
40%
51
17
21
26
27
59
5
Strongly
Agree
Somewhat
Agree
39
22
30%
50
20%
63
40
42
39
29
57
34
29
0%
US
UK
Australia
Germany
Q892: How strongly do you agree or disagree with the following statements?
HARRIS INTERACTIVE
France
Brazil
China
Japan
10%
About half of online parents in Japan believe the Internet is as safe for
children as it is for adults. Relatively few online parents in other countries
agree.
The Internet is as safe for children as it is for adults.
100%
90%
80%
70%
60%
56
50%
26
40%
Strongly
agree
Somewhat
agree
31
30%
20%
10%
12
1
20
11
23
20
3
11
17
3
6
13
14
16
18
20
Australia
Germany
France
Brazil
China
14
*
30
0%
US
UK
HARRIS INTERACTIVE
Japan
22
2
158
Less than half of online children, except in China and Japan, believe the
Internet is as safe for children as it is for adults.
The internet is as safe for children as it is for adults.
100%
90%
80%
70%
66
60%
22
52
Strongly
Agree
12
Somewhat
Agree
50%
39
40%
31
7
39
37
8
8
10
4
20%
10%
27
33
31
31
29
30
UK
Australia
Germany
France
Brazil
43
40
China
Japan
0%
US
HARRIS INTERACTIVE
30%
5
37
40
About half or less of online parents have set parental controls on their family
computer. Less than 1 in 10 parents in Japan have done so.
Parents Who Have
Set Parental Controls On Family Computer
100%
90%
80%
70%
60%
50%
48
37
40%
40
39
32
30%
32
23
20%
10%
0%
US
Q880: Have you ever…?
HARRIS INTERACTIVE
UK
Australia
Germany
France
Brazil
China
Japan
5
160
Only about 4 in 10 online parents or less have spied on their child’s online
activities. In Japan, less than 1 in 10 online parents have done so.
Parents Who Have
Spied On Their Child’s Online Usage
100%
90%
80%
70%
60%
50%
41
40%
39
31
30%
20
25
23
17
20%
0%
US
HARRIS INTERACTIVE
UK
Australia
Germany
France
Brazil
China
Japan
7
10%
161
Less than 2 in 10 parents have caught their child doing something online
that they don’t approve of.
Parents Who Have
Caught Child Doing Something Online They Don’t Approve Of
100%
90%
80%
70%
60%
50%
40%
30%
8
10%
17
15
14
8
11
6
4
0%
US
HARRIS INTERACTIVE
UK
Australia
Germany
France
Brazil
China
Japan
20%
162
About 2 in 10 or less of online parents believe their child has received
requests for personal information online.
Parents Whose Child
Received Requests For Personal Information
100%
90%
80%
70%
60%
50%
40%
30%
20
10%
15
9
12
5
4
3
0%
US
UK
Q890: As far as you know, has your child ever…?
Base: All parents of children under 18 (n=1678)
HARRIS INTERACTIVE
Australia
Germany
France
Brazil
China
Japan
20%
23
163
About a quarter or more of online children, except in Japan, have received
requests for personal information online.
100%
Children Who Have
90%
80%
70%
57
60%
49
50%
40%
30
30%
25
29
25
23
20%
10%
6
0%
Q895:
UK
Australia
Boys
Girls
19
30
Have you ever? Base: All child respondents 18 (n=2717)
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
US
164
About 2 in 10 or less online parents believe their children have received
inappropriate materials online.
Parents Whose Child Has
Received Inappropriate Materials Via The Internet
100%
90%
80%
70%
60%
50%
40%
30%
22
17
20%
4
7
10
5
4
1
0%
US
UK
HARRIS INTERACTIVE
Australia
Germany
France
Brazil
China
Japan
10%
165
4 in 10 online children in China and about a third in Brazil have received
inappropriate materials online.
Children Who Have
Received Inappropriate Materials Via The Internet That
Made Them Feel Uncomfortable
100%
90%
80%
70%
60%
50%
43
40%
35
30%
10
10%
13
8
11
14
8
0%
US
Q895: Have you ever?
HARRIS INTERACTIVE
UK
Australia
Germany
France
Brazil
China
Japan
20%
166
About 1 in 10 or less online parents think their child has had inappropriate
conversations via instant messaging or in a chat room.
Parents Whose Child
Had Inappropriate Conversations Via An Instant Messaging Service Or Chat Room
100%
90%
80%
70%
60%
50%
40%
30%
20%
9
7
3
2
2
US
UK
Australia
8
2
1
0%
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
10%
167
About 4 in 10 online children in China and about 2 in 10 in Brazil have had
inappropriate conversations via instant messaging or in a chat room.
Children Who Have
Had Inappropriate Conversations Via An Instant Messaging
Service Or Chat Room That Made Them Feel Uncomfortable
100%
90%
80%
70%
60%
50%
41
40%
30%
19
20%
12
10
10%
8
10
8
4
US
HARRIS INTERACTIVE
UK
Australia
Germany
France
Brazil
Boys
Girls
Boys
Girls
5
15
5
14
China
Japan
0%
168
Less than 1 in 10 online parents say their child has talked to an online
stranger about sex.
Talked To An Online Stranger About Sex
100%
90%
80%
70%
60%
50%
40%
30%
20%
2
1
US
UK
4
3
Australia
Germany
0%
HARRIS INTERACTIVE
5
7
5
*
France
Brazil
China
Japan
10%
169
About 1 in 20 or less online parents believe their child has been asked to
engage in online sexual activity.
Been Asked To Engage In Online Sexual Activity
100%
90%
80%
70%
60%
50%
40%
30%
10%
5
1
1
-
US
UK
Australia
0%
HARRIS INTERACTIVE
4
4
Brazil
China
*
Germany
France
2
Japan
20%
170
4 in 10 children in China have talked to a stranger online about something
that made them feel uncomfortable.
Children Who Have
Talked To An Online Stranger About Something
That Has Made Them Feel Uncomfortable
100%
90%
80%
70%
60%
50%
41
40%
30%
20%
4
5
5
US
UK
Australia
9
Germany
France
6
0%
HARRIS INTERACTIVE
Brazil
China
Japan
10%
13
8
171
Almost 2 in 10 online parents in Brazil and China say their child has been
approached online by a stranger.
Been Approached Online By A Stranger
100%
90%
80%
70%
60%
50%
40%
30%
17
20%
6
9
4
4
UK
Australia
5
2
0%
US
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
10%
16
172
About 2 in 10 or more online children, except in the US and Japan, have
been approached online by a stranger. About 4 in 10 online children in
Brazil and China have been approached by a stranger online.
Children Who Have
100%
90%
80%
70%
60%
50%
44
38
40%
30%
20
20%
27
24
18
16
13
10%
0%
Q895:
UK
Australia
France
Brazil
Boys
Girls
Boys
Girls
Boys
Girls
13
26
32
17
19
33
Have you ever? Base: All child respondents (n=2717)
HARRIS INTERACTIVE
Germany
China
Japan
US
173
1 in 10 or fewer online parents say their child met someone online who was
an adult pretending to be younger.
Discovered Someone They Met Online Was An Adult Pretending To Be Younger
100%
90%
80%
70%
60%
50%
40%
30%
20%
1
2
2
US
UK
Australia
10
2
*
0%
HARRIS INTERACTIVE
8
6
Germany
France
Brazil
China
Japan
10%
174
About 4 in 10 online children in China have discovered that someone they
met online was an adult pretending to be much younger.
Children Who Have
Discovered Someone They Met Online Was
An Adult Pretending To Be Much Younger
100%
90%
80%
70%
60%
50%
43
40%
30%
20%
3
2
US
UK
4
5
4
Australia
Germany
France
3
0%
HARRIS INTERACTIVE
Brazil
China
Japan
10%
15
175
About 1 in 10 online parents in Brazil and China think their child has met
somebody in person they first met online.
Parents Whose Child
Met Somebody They Met Online In The Real World
100%
90%
80%
70%
60%
50%
40%
30%
20%
14
10%
12
2
1
US
UK
Australia
2
2
0%
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
6
2
176
About 1 in 10 or more online children, except in Japan, have met somebody
in the real world they first met online.
Children Who Have
Met Somebody They Met Online In The Real World
100%
90%
80%
70%
60%
50%
43
40%
36
30%
20%
10%
15
9
11
10
8
1
US
HARRIS INTERACTIVE
UK
Australia
Germany
France
Brazil
China
Boys
Girls
41
26
Japan
0%
177
Less than 1 in 10 online parents, except in Brazil, say their child has
experienced cyber pranks. 2 in 10 online parents in Brazil say their children
have experienced cyber pranks.
Experienced Cyber Pranks
100%
90%
80%
70%
60%
50%
40%
30%
19
20%
2
7
4
5
-
UK
Australia
Germany
2
2
China
Japan
0%
US
HARRIS INTERACTIVE
France
Brazil
10%
178
Almost half of online children in Brazil and around 4 in 10 in China have
experienced cyber pranks. About 2 in 10 or more online children in the UK,
Australia, and France have experienced cyber pranks.
Children Who Have
100%
90%
80%
70%
60%
47
50%
39
40%
30%
20%
24
17
18
13
9
10%
9
US
HARRIS INTERACTIVE
UK
Australia
Germany
France
Boys
Girls
15
3
Brazil
China
Japan
0%
179
About 1 in 10 online parents or less say their child has experienced
cyberbullying.
Experienced Cyberbullying
100%
90%
80%
70%
60%
50%
40%
30%
10%
3
5
8
6
2
1
2
Germany
France
Brazil
3
0%
US
UK
HARRIS INTERACTIVE
Australia
China
Japan
20%
180
About 2 in 10 online children in Brazil and China have experienced
cyberbullying.
Children Who Have
Experienced Cyberbullying
100%
90%
80%
70%
60%
50%
40%
30%
18
20%
7
8
8
8
4
2
0%
US
HARRIS INTERACTIVE
UK
Australia
Germany
France
Brazil
China
Japan
10%
18
181
About 1 in 10 online parents in the US, Germany and Brazil say their child
has intentionally encountered pornography online.
Encountered Pornography Online Intentionally
100%
90%
80%
70%
60%
50%
40%
30%
20%
4
5
UK
Australia
11
6
5
4
0%
US
HARRIS INTERACTIVE
Germany
France
Brazil
China
Japan
10%
12
9
182
About 1 in 10 or more online parents, except in Japan, say their child has
accidentally encountered pornography online. In Brazil and China, 2 in 10 or
more online parents say their child has accidentally encountered
pornography online.
Encountered Pornography Online Accidentally
100%
90%
80%
70%
60%
50%
40%
30%
26
22
17
20%
11
10%
16
11
8
0%
US
UK
HARRIS INTERACTIVE
Australia
Germany
France
Brazil
China
Japan
3
183
About a quarter or more online parents don’t know what their children are
looking at online.
I always know what my child is looking at when he/she is online.
100%
90%
80%
79
75
77
74
67
70%
71
66
60%
50%
24
50
40
42
55
57
33
45
26
Strongly
agree
Somewhat
agree
40%
30%
48
28
35
10%
22
22
Australia
Germany
32
33
France
Brazil
31
0%
US
UK
HARRIS INTERACTIVE
China
Japan
20%
184
About 2 in 10 or more online children say their parents have no idea what
they look at online. About half of online children in China say their parents
have no idea what they look at online.
100%
My parents have no idea what I am looking at online.
90%
80%
70%
60%
50%
54
Strongly
Agree
14
Somewhat
Agree
40%
32
30%
20%
28
26
18
21
7
8
6
8
10%
11
18
21
UK
Australia
22
11
40
6
14
16
Germany
France
21
23
3
20
0%
Q892:
Boys
Girls
34
19
Brazil
How strongly do you agree or disagree with each of the following statements? Base: All child respondents (n=2717)
HARRIS INTERACTIVE
China
Japan
US
About half of online children in China and about a quarter of online children
in Australia do things online their parents would not approve of.
I do things online my parents wouldn’t approve of.
100%
90%
80%
70%
60%
55
Strongly
Agree
50%
Somewhat
Agree
17
40%
10%
20
19
6
4
14
15
US
UK
7
9
17
16
4
20
6
13
10
Germany
France
38
20
16
2
14
0%
Australia
HARRIS INTERACTIVE
Brazil
China
Japan
20%
29
27
30%
About 4 in 10 or more online parents, except in Japan, have spoken to their
children about safe online habits. About 2 in 10 online parents in Japan
have spoken to their children about safe online practices.
Parents Who Have
Spoken To Child About Safe Online Habits
100%
90%
80%
71
70%
59
60%
59
54
50
50%
45
44
40%
30%
22
20%
0%
US
HARRIS INTERACTIVE
UK
Australia
Germany
France
Brazil
China
Japan
10%
3 in 10 or fewer online parents have reprimanded their child for doing
something online they don’t approve of.
Parents Who Have
Reprimanded Child For Doing Something Online They Don’t Approve Of
100%
90%
80%
70%
60%
50%
40%
29
30%
24
20
20%
18
21
15
14
0%
US
HARRIS INTERACTIVE
UK
Australia
Germany
France
Brazil
China
Japan
9
10%
188
Children report spending 10 times or more the amount of time online that the
amount of time parents report their child spends online.
Hours Child Spends Online vs.
Parents Perceptions Of Hours Child Spends Online
100
90
80
70
60
Parents
50
Children
40
40
30
25
24
21
20
20
15
12
10
2
3
2
0
0
2
2
Brazil
China
0
0
US
UK
Australia
Germany
Q865:How many hours per month do you think your child spends
on the Internet or World Wide Web?
HARRIS INTERACTIVE
France
Japan
Q535:How many hours per month do you spend on the Internet or World Wide Web?
30
189
6 in 10 online parents in China say their child is more online than they are.
My child is more careful about online activities than I am.
100%
90%
80%
70%
60
60%
Strongly
agree
12
50%
30%
38
10
31
5
34
6
34
32
25
1
8
6
48
20%
28
10%
26
27
24
24
Germany
France
21
4
28
18
0%
US
UK
Australia
Brazil
China
Japan
Base: Parents of children under 18 who are online (n=975)
40%
Somewhat
agree
US (n=58), Australia (n=93), Germany (n=65), France (n=88), Japan (n=81) .
HARRIS INTERACTIVE
190
Almost all online children in China wish their parents were more interested
in using the Internet.
I wish my parents were more interested in using the Internet.
100%
96
90%
80%
45
70%
64
60%
50%
34
37
40%
20%
6
22
16
6
4
10%
6
28
26
20
12
16
19
51
8
7
31
30
20
12
0%
US
UK
Australia
Germany
HARRIS INTERACTIVE
France
Brazil
China
Japan
30%
Strongly
Agree
Somewhat
Agree
The majority of online children say they are comfortable talking to their
parents about their online experiences.
I am comfortable talking to my parents about my experiences online.
100%
87
90%
82
81
78
80%
81
77
33
70%
60%
89
87
37
40
37
36
60
29
52
Strongly
Agree
Somewhat
Agree
50%
40%
30%
20%
41
55
44
43
29
27
10%
48
0%
US
UK
Australia
Germany
HARRIS INTERACTIVE
France
Brazil
China
Japan
49
A majority of children in the US, Brazil, and China say they know more about
the Internet than their parents do.
I know more about the Internet than my parents do.
100%
90%
77
80%
69
70%
58
31
49
50%
Strongly
Agree
51
46
Somewhat
Agree
46
28
40%
25
28
30
30%
27
24
46
16
20%
30
10%
24
23
13
19
23
5
19
0%
US
UK
Australia
Germany
HARRIS INTERACTIVE
France
Brazil
China
Japan
60%
Detailed Findings
Communicating
Socializing
Living
Informing
Buying
Banking
Protecting
Country Differences
Age Differences
HARRIS INTERACTIVE
Exploring
194
Country Profile - Australia, UK and U.S.
Moderate Activity/Moderate Security
Across the board, Australia, the UK and the U.S. follow the global standard for Internet behavior, with
relatively few exceptions. In a few unusual, discrete cases such as the UK spending less time following news
online and the U.S. expressing greater comfort with sharing credit card information, these three countries are
the norm and have a very similar pattern of behavior and attitudes.
Among online users in Australia, the UK, and the U.S.:
The vast majority are highly likely to communicate by email.
About 1 in 5 work on their personal blog at least sometimes.
Most use the Internet for entertainment, including playing games, following sports, getting reviews and advice, and doing
school work at least sometimes.
About 8 in 10 bank online; many fewer manage investments – sometimes or more often.
A majority feel uncomfortable providing personal information, but most have still shared basic information with strangers,
such as email and name, though fewer have shared more sensitive information such as their credit card number.
Most have installed security software on their computers and run virus scans for protection, but far fewer take other steps
such as using complex passwords or surfing only trusted sites.
Most are concerned about the online environment being safe for kids, but slightly less than half of parents have actually set
parental controls.
HARRIS INTERACTIVE
195
Country Difference
U.S.
HARRIS INTERACTIVE
196
Online adults in the US typically spend 30 hours per month online.
Median Number Of Hours Adults Spend Online Each Month
100
90
80
70
60
50
40
30
30
20
10
0
Base: All US adult respondents (n=512)
HARRIS INTERACTIVE
US
197
Over 4 in 10 online US adults have made at least one friend online.
Adults Who Have Made Friends Online
No 55%
HARRIS INTERACTIVE
Yes 45%
198
9 in 10 online US adults shop online. Over half download music.
Shopping, Manage Financial Investments, Download Music
100%
90%
90
2
80%
25
70%
56
60%
5
50%
45
5
40%
30%
12
Constantly
Frequently
Sometimes
12
63
20%
39
28
0%
Shopping
Managing financial investments
online
HARRIS INTERACTIVE
Downloading music
10%
199
About half of US online adults only surf trusted sites, and about 2 in 10
change their passwords frequently.
People Who Surf Only Trusted Sites and Change Passwords Frequently To Ensure
100%
90%
80%
70%
60%
50%
48
40%
30%
22
20%
0%
Surf only trusted sites
Change passwords frequently
HARRIS INTERACTIVE
10%
200
Almost 8 in 10 online US parents are concerned about their child being
approached with inappropriate content or solicitations, but only half have
spoken to their child about safe online practices.
100%
Parents Who Strongly Or Somewhat Agree
Percent That Has Ever
100%
90%
79
90%
80%
80%
70%
70%
60%
46
60%
50%
Strongly
Agree
40%
50
50%
40%
30%
Somewhat
Agree
20%
30%
20%
33
10%
10%
0%
0%
I’m concerned about my child being
approached with inappropriate (e.g.,
sexual, pornographic) content or
Base: All US parents of children under 18 (n=99*)
Base: All US parents of children under 18 (n=99*)
*Please use caution when interpreting results due to small bases.
HARRIS INTERACTIVE
Spoken to your child about
practicing safe online habits.
Country Difference
UK
HARRIS INTERACTIVE
202
Online adults in the UK typically spend 40 hours per month online.
100
90
80
70
60
50
40
40
30
20
10
0
Base: All UK adult respondents (n=619)
HARRIS INTERACTIVE
UK
203
About 4 in 10 online UK adults have made at least one friend online.
No 58%
HARRIS INTERACTIVE
Yes 42%
204
The majority of UK online adults shop online at least sometimes.
100%
96
90%
10
80%
70%
43
60%
54
50%
5
40%
21
58
2
14
Constantly
Frequently
Sometimes
30%
20%
43
42
28
0%
Shopping
online
HARRIS INTERACTIVE
Downloading music
10%
205
Over 4 in 10 online UK adults only surf trusted web sites, and 3 in 10 change
their passwords frequently.
100%
90%
80%
70%
60%
50%
45
40%
30
30%
20%
0%
HARRIS INTERACTIVE
10%
206
About 7 in 10 online UK parents are concerned about their child being
approached with inappropriate content or solicitations, but only about 4 in
10 have spoken to their child about safe online practices.
100%
100%
90%
90%
80%
72
80%
70%
70%
26
60%
50%
60%
Strongly
Agree
40%
50%
44
40%
30%
47
20%
Somewhat
Agree
30%
20%
10%
10%
0%
0%
Base: All UK parents of children under 18 (n=190)
HARRIS INTERACTIVE
Base: All UK parents of children under 18 (n=190)
Country Difference
Australia
HARRIS INTERACTIVE
208
Online adults in Australia typically spend 60 hours per month online.
100
90
80
70
60
60
50
40
30
20
10
0
Base: All Australia adult respondents (n=517)
HARRIS INTERACTIVE
Australia
209
Over half of online adults in Australia have made at least one friend online.
HARRIS INTERACTIVE
No 46%
Yes 54%
210
About 8 in 10 online adults in Australia shop online sometimes or more.
Almost 6 in 10 download music at least sometimes.
100%
90%
80%
84
5
70%
27
57
4
60%
50%
44
40%
9
30%
12
13
Constantly
Frequently
Sometimes
51
41
20%
0%
Shopping
online
HARRIS INTERACTIVE
Downloading music
24
10%
211
About half of online adults in Australia only surf trusted web sites, and about
4 in 10 change their passwords frequently.
100%
90%
80%
70%
60%
50%
48
38
40%
30%
20%
0%
HARRIS INTERACTIVE
10%
212
About 7 in 10 online parents in Australia are concerned about their child
being approached with inappropriate content or solicitations, and about 6 in
100%
100%
90%
90%
80%
72
80%
70%
70%
60%
40
50%
40%
60%
Strongly
Agree
59
50%
40%
30%
Somewhat
Agree
20%
32
10%
30%
20%
10%
0%
0%
Base: All Australia parents of children under 18 (n=163)
HARRIS INTERACTIVE
Base: All Australia parents of children under 18 (n=163)
Country Profile - France, Germany
Low Activity/Moderate Security
French and German online users lag slightly behind the other countries in how quickly they have adapted the
Internet to meet their social and interpersonal needs. On key measures of communicating, socializing and in
some cases, accessing the Internet for entertainment and sports, the French and Germans are less likely to
use the Internet as a resource than their peers around the world.
Online users in France and Germany:
Lag behind other countries for….
Expressing confidence using email
Accessing social network sites at least sometimes
Preferring their online friends
Having friends online – just France
Following sports online at least sometimes
Downloading music sometimes or more often – just Germany
Buying online at some point – just France
Surfing only trusted sites – just Germany
Experiencing cyberpranks – just German kids
HARRIS INTERACTIVE
214
Country Difference
Germany
HARRIS INTERACTIVE
215
Online adults in Germany typically spend 30 hours per month online.
100
90
80
70
60
50
40
30
30
20
10
0
Base: All Germany adult respondents (n=580)
HARRIS INTERACTIVE
Germany
216
About 4 in 10 online adults in Germany have made at least one friend online.
No 55%
HARRIS INTERACTIVE
Yes 45%
217
The majority of online adults in Germany shop online at least sometimes.
About a third manage also manage financial investments online sometimes
or more.
100%
90%
93
5
80%
70%
32
60%
50%
40%
30%
33
3
8
56
40
2
8
Constantly
Frequently
Sometimes
20%
30
0%
Shopping
online
HARRIS INTERACTIVE
Downloading music
22
10%
218
A quarter of online adults in Germany change their passwords frequently,
and about 3 in 10 only surf trusted web sites.
100%
90%
80%
70%
60%
50%
40%
32
30%
25
20%
0%
Base: All Germany adults respondents (n=580)
HARRIS INTERACTIVE
10%
219
About 7 in 10 online parents in Germany are concerned about their child
being approached with inappropriate content or solicitations, but only about
4 in 10 have spoken to their child about safe online practices.
100%
100%
90%
90%
80%
71
80%
70%
70%
60%
38
50%
40%
60%
Strongly
Agree
50%
45
40%
30%
Somewhat
Agree
20%
34
10%
30%
20%
10%
0%
0%
Base: All Germany parents of children under 18 (n=124)
HARRIS INTERACTIVE
Base: All Germany parents of children under 18 (n=124)
Country Difference
France
HARRIS INTERACTIVE
221
Online adults in France typically spend 40 hours per month online.
100
90
80
70
60
50
40
40
30
20
10
0
Base: All France adult respondents (n=549)
HARRIS INTERACTIVE
France
222
About a third of online adults in France have made at least one friend online.
No 69%
HARRIS INTERACTIVE
Yes 31%
223
About 9 in 10 online adults in France shop online at least sometimes, and
about half download music sometimes or more.
100%
90%
89
3
80%
70%
33
60%
51
1
50%
11
40%
54
13
20%
39
10%
19
0%
Shopping
online
HARRIS INTERACTIVE
Downloading music
30%
35
4
Constantly
Frequently
Sometimes
224
About half of online adults in France only surf trusted web sites, and about a
2 in 10 change their passwords frequently.
100%
90%
80%
70%
60%
50%
49
40%
30%
21
20%
0%
HARRIS INTERACTIVE
10%
225
9 in 10 online parents in France are concerned about their child being
approached with inappropriate content or solicitations, but only about half
have spoken to their child about safe online practices.
100%
90
90%
100%
90%
80%
80%
70%
70%
60%
60%
72
50%
Strongly
Agree
40%
54
50%
40%
30%
Somewhat
Agree
20%
30%
20%
10%
18
0%
10%
0%
Base: All France parents of children under 18 (n=178)
HARRIS INTERACTIVE
Base: All France parents of children under 18 (n=178)
Country Profile - Brazil
High Activity/High Security
Online users in Brazil – both adults and kids alike – are more likely to see the Internet as a place to have fun
and develop friendships. They are much more likely to be socially active online (compared to all other
countries except China). But with their increased activity, Brazilian online users also justifiably express a
higher degree of concern about the safety of kids online. This higher level of skepticism and scrutiny appears
to translate into a few added protections of their personal information when surfing the Web
Online users in Brazil:
Surpass other countries for….
Working on a personal blog sometimes or more often – and accessing other people’s blogs
Managing finances online at least sometimes
Using the Internet for entertainment, including downloading music, accessing video-sharing sites, reading the news,
and getting fashion and beauty advice at least sometimes
Making friends online – both kids and adults
Preferring online friends to offline friends
Taking precautions, including changing passwords frequently and surfing only trusted websites
Speaking with kids about online activity – parents
Feeling concerned about the safety of kids – both adults and kids
Having kids experiencing online threats, including cyberpranks, receiving requests for personal information from
strangers and being approached by strangers online.
Feeling confident emailing
Socializing with strangers online
HARRIS INTERACTIVE
Feeling confident buying and banking online
227
Country Difference
Brazil
HARRIS INTERACTIVE
228
Online adults in Brazil typically spend 60 hours per month online.
100
90
80
70
60
60
50
40
30
20
10
0
Base: All Brazil adult respondents (n=707)
HARRIS INTERACTIVE
Brazil
229
About 8 in 10 online adults in Brazil have made at least one friend online.
Yes 77%
HARRIS INTERACTIVE
No 23%
230
About 9 in 10 online adults in Brazil download music at least sometimes. 8
in 10 shop online sometimes or more.
100%
88
90%
80
80%
24
11
70%
60%
56
22
50%
12
25
40%
Constantly
Frequently
Sometimes
17
30%
47
39
27
10%
0%
Shopping
online
HARRIS INTERACTIVE
Downloading music
20%
231
Three-quarters of online adults in Brazil only surf trusted sites, and about
half change their passwords frequently.
100%
90%
80%
75
70%
60%
51
50%
40%
30%
20%
0%
HARRIS INTERACTIVE
10%
232
Almost 9 in 10 online parents in Brazil are concerned about their child being
approached with inappropriate content or solicitations, and about 6 in 10
100%
90%
100%
87
90%
80%
80%
70%
70%
60%
70
50%
40%
60%
Strongly
Agree
59
50%
40%
30%
Somewhat
Agree
20%
30%
20%
10%
16
0%
10%
0%
Base: All Brazil parents of children under 18 (n=500)
HARRIS INTERACTIVE
Base: All Brazil parents of children under 18 (n=500)
Country Profile - China
High Activity/Moderate Security
Like Brazil, Chinese online users have embraced the Web as a source of entertainment and enjoyment.
Chinese online users far outpace the other countries in using the Internet to socialize, share information,
communicate and become smarter about their own lives and the world around them. But, this high level of
activity has resulted in a higher level of concern about the impact the Internet may be having on kids and
rightly so – Chinese children who are online are more likely to say they do things that they shouldn’t and are
more likely to experience many minor and major online threats.
Online users in China:
Working on a personal blog sometimes or more often – and accessing other people’s blogs
Using their phone to text message
Having confidence socializing with strangers online – both adults and kids
Using social network sites at least sometimes
Making friends online
Shopping online at least sometimes – kids
Using the Internet sometimes or more often for entertainment, including downloading music, accessing video-sharing
sites,reading the news, reading entertainment reviews, getting fashion and beauty advice – both adults and kids
Playing games at least sometimes
Feeling concerned about kids being approached with inappropriate solicitations or content online – both adults and
kids
Having kids experiencing online threats, including cyberpranks, receiving inappropriate requests from strangers and
being approached by strangers online
HARRIS INTERACTIVE
Managing finances online
234
Country Difference
China
HARRIS INTERACTIVE
235
Online adults in China typically spend 100 hours per month online.
100
100
90
80
70
60
50
40
30
20
0
China
Base: All China adult respondents (n=602)
HARRIS INTERACTIVE
10
236
About 8 in 10 online adults in China have made at least one friend online.
Yes 84%
HARRIS INTERACTIVE
No 16%
237
Almost all online adults in China download music at least sometimes.
100%
97
90%
86
80%
9
29
72
70%
60%
10
27
23
50%
44
40%
Constantly
Frequently
Sometimes
30%
49
20%
39
0%
Shopping
online
HARRIS INTERACTIVE
Downloading music
25
10%
238
About half of online adults in China only surf trusted sites, and about 4 in 10
change their passwords frequently.
100%
90%
80%
70%
60%
53
50%
39
40%
30%
20%
0%
HARRIS INTERACTIVE
10%
239
9 in 10 online parents in China are concerned about their child being
approached with inappropriate content or solicitations, and about 7 in 10
100%
90%
90
100%
90%
80%
80%
70%
51
60%
71
70%
60%
50%
Strongly
Agree
40%
50%
40%
30%
39
20%
10%
Somewhat
Agree
30%
20%
10%
0%
0%
Base: All China parents of children under 18 (n=261)
HARRIS INTERACTIVE
Base: All China parents of children under 18 (n=261)
Country Profile - Japan
Low Activity/Low Security
Like French and German online users, those in Japan are less likely than other countries to use the Internet as
a resource for socializing and entertainment. However unlike France and Germany, Japan is less likely than
other countries to take steps to protect their privacy and to ensure the security of their personal information
(and the safety of their kids). They are simultaneously more cautious about using the Internet, but less careful
when they do. So, while Japanese children are less likely to experience certain threats like cyberpranks (likely
due to their more cautious nature online), their parents are also less likely to have set controls and to have
spoken openly with their kids about their online behavior.
Online users in Japan:
Feeling the Internet is as safe for children as it is for adults
Sharing bank account information
Reading other people’s blogs and having a personal blog sometimes or more often
Feeling confident using email and sharing personal information
Feeling confident with socializing with strangers online
Using social network sites sometimes or more often – kids
Making online friends and preferring online friends to offline friends
Downloading music at least sometimes
Using the Internet to support school projects at least sometimes – kids
Shopping online sometimes or more often – kids
Setting parental controls and speaking with kids about online behavior – parents
Taking precautions, including changing passwords, running virus scans, installing security software and using
multiple email addresses
HARRIS INTERACTIVE
Having confidence buying online
241
Country Difference
Japan
HARRIS INTERACTIVE
242
Online adults in Japan typically spend 60 hours per month online.
100%
90%
80%
70%
60
60%
50%
40%
30%
20%
10%
0%
Base: All Japan adult respondents (n=601)
HARRIS INTERACTIVE
Japan
243
About 4 in 10 online adults in Japan have made at least one friend online.
No 62%
HARRIS INTERACTIVE
Yes 38%
244
9 in 10 online adults in Japan shop online at least sometimes, and about a
third manage financial investments online at least sometimes.
100%
90
90%
9
80%
70%
30
60%
50%
40
40%
30%
33
4
7
8
Constantly
Frequently
Sometimes
51
10
20%
27
10%
0%
Shopping
online
HARRIS INTERACTIVE
Downloading music
16
245
Almost 6 in 10 online adults in Japan only surf trusted sites, and about 1 in
10 change their passwords frequently.
100%
90%
80%
70%
60%
56
50%
40%
30%
20%
13
0%
HARRIS INTERACTIVE
10%
246
About 8 in 10 online parents in Japan are concerned about their child being
approached with inappropriate content or solicitations, but only about 2 in
100%
90%
82
100%
90%
80%
80%
70%
70%
60%
49
50%
60%
Strongly
Agree
40%
50%
40%
30%
Somewhat
Agree
20%
33
10%
30%
22
20%
10%
0%
0%
Base: All Japan parents of children under 18 (n=163)
HARRIS INTERACTIVE
Base: All Japan parents of children under 18 (n=163)
Detailed Findings
Communicating
Socializing
Living
Informing
Buying
Banking
Protecting
Country Differences
Age Differences
HARRIS INTERACTIVE
Exploring
248
Age Differences
Adult
HARRIS INTERACTIVE
249
Younger generations of online users are more confident surfing the Internet
than older online adults, except in Brazil and Australia.
Surfing The Internet
100%
90%
80%
100
94
92 92
88
86
86
84
79
81
74
70%
60%
68
74
66
68
61
60
59
56
50%
83
48
41
40%
41
36
US
UK
Aust.
Germ.
France
Brazil
China
Japan
30%
20%
0%
18 to 41
42 to 60
61 or Older
10%
HARRIS INTERACTIVE
250
Almost all online users use email often, but younger online users (Japan
aside) are more likely to often use instant messaging.
Adults Who Constantly Or Frequently
Email
100
98
100%
89
87
96
94
90
89
87
84
88
96
93
90
88
86
90
Instant Message
100%
90
89
85
80%
80%
79
76
68
60%
73
72
67
60%
60
53
53
51
47
40%
40%
39
35
33
34
27
26
26
20%
20%
19
17
13
9
16
18
16
10
9
7
0%
18 to 41
US
42 to 60
UK
61 or Older
Aust.
Germ.
18 to 41
France
42 to 60
Brazil
China
61 or Older
Japan
0%
HARRIS INTERACTIVE
251
Younger online users, except in France and China, are more likely to visit
other people’s blogs often. Age has less of an impact on the frequency of
creating personal blogs in Australia, Germany, France, and China.
Create Own Blog
Visit Other Blogs
100%
100%
80%
80%
60%
60%
54
44
44
40%
40%
39
35
36
24
23
24
20%
17
7
6
15
8
7
4
2
1
0%
18 to 41
US
3
15
3
1
0
2
1
61 or Older
Aust.
Germ.
14
5
4
2
0%
18 to 41
France
15
13
12
10
9
10
8
42 to 60
UK
13
3
2
42 to 60
Brazil
China
5
4
3
0
61 or Older
Japan
20%
HARRIS INTERACTIVE
252
In general (except for China and Australia), younger online users are more likely
to access social networking sites and chat rooms often.
Visit Chat Rooms
50%
50%
44
40%
40
39
40%
37
36
30%
36
32
31
32
31
30%
24
10%
10
6
12
11
9
7
5
18 to 41
US
1
42 to 60
UK
20
10%
13
11
9
8
6
12
1
0%
20%
5
3
2
0
0%
18 to 41
61 or Older
Aust.
Germ.
7
France
9
7
5
4
6
5
*
1
0
42 to 60
Brazil
China
61 or Older
Japan
20%
HARRIS INTERACTIVE
253
In all countries, other than France, Brazil, and China, the younger generation
are more likely to enjoy social networking sites. In fact, older generations in
U.S., UK, and Brazil are more likely to try and avoid social networking sites.
Visiting of social networking sites
is a trend that I avoid.
I enjoy using social networking sites.
100%
100%
88
82
81
80%
75
73
84
80%
74
68
68
60%
58
57
59
49
52
50
49
52
48
42
40%
61
59
59
54
51
50
40%
40
37
36
36
60%
43
42
31
30
20%
20%
33
26
22
20
16
14
23
22
22
15
13
8
18 to 41
US
Q960:
42 to 60
UK
18 to 41
61 or Older
Aust.
Germ.
France
42 to 60
Brazil
China
61 or Older
Japan
How much do you agree or disagree with the following statements? Base: All adult respondents (n=4687)
HARRIS INTERACTIVE
0%
0%
Overall, younger people tend to have more friends online than older people.
And in the U.S., UK, Germany, and Japan, younger people are more likely to
have made meaningful relationships made through social networking sites.
I have made many meaningful relationships
through social networking sites.
100%
100%
89
84
84
80%
84
80%
60%
63
60
56
64
60
51
49
51
60%
43
39
37
40%
37
33
20%
35
31
28
58
55
44
40%
37
27
20
17
23
18
16
56
20%
32
29
25
23
11
26
21
14
12
8
7
0%
6
18
15
10
8
5
US
42 to 60
UK
61 or Older
Aust.
Germ.
18 to 41
France
Brazil
42 to 60
China
61 or Older
Japan
0%
18 to 41
HARRIS INTERACTIVE
255
In general, younger adults are more likely to play games often (except in the
US, Australia, and Brazil).
Play Games
100%
80%
72
60%
56
41
39
41
40%
32
29
34
30
28
28
20%
38
30
29
25
20
18
17
28
25
19
18
15
0%
US
UK
42 to 60
Aust.
Germ.
France
61 or Older
Brazil
China
Japan
18 to 41
HARRIS INTERACTIVE
256
In general, younger online users are more likely to frequent video-sharing
websites - except for those in France and China.
100%
100%
80%
80%
60%
60
60%
56
53
46
40%
20%
40%
39
35
28
23
22
24
22
18
16
13
11
13
12
3
6
4
US
42 to 60
UK
25
20%
34
32
28
24
21
18
11
9
13
10
6
Aust.
18 to 41
61 or Older
Germ.
France
13
12
2
0%
0%
18 to 41
44
42
Brazil
42 to 60
China
5
4
0
61 or Older
Japan
44
41
HARRIS INTERACTIVE
257
Around the globe, younger online users are more likely to download music
and films (except for Australia and Japan) than their older counterparts.
Download Or Watch Films Online
Download Music
100%
100%
80%
80%
77
75
60%
60%
56
48
46
44
43
40%
40%
37
37
33
20%
17
11
14
12
11
8
2
0%
18 to 41
US
25
23
16
18
15
20%
11
9
6
3
5
2
0
42 to 60
UK
24
5
3
1
6
0%
18 to 41
61 or Older
Aust.
Germ.
France
13
16
10
7
5
8
6
3
1
42 to 60
Brazil
China
3
61 or Older
Japan
23
18
HARRIS INTERACTIVE
258
In general, young and old alike are almost equally likely to be heavy readers of
news online. But younger online users are more likely to read entertainment
and culture reviews – except in Brazil.
Read/Follow News/Current Events/Entertainment News
100%
100%
88
82
80%
80%
76
69
66
65
60%
54
60%
60
57
55
54
51
52
48
54
50
46
54
52
49
43
42
42
40%
58
50
44
40%
27
20%
50
47
32
29
26
20%
0%
18
24
19
17
16
11
16
12
10
0%
US
42 to 60
UK
61 or Older
Aust.
Germ.
18 to 41
France
42 to 60
Brazil
China
61 or Older
Japan
18 to 41
HARRIS INTERACTIVE
259
In the U.S. and Germany, older online users are more likely to often research
health care online – in other countries, age has no impact or the opposite is
true.
Research Health Related Issues
50%
44
42
40%
39
37
35
30%
28
26
23
22
21
20%
16
14
18
17
15
15
18
16
US
UK
Aust.
Germ.
France
Brazil
China
Japan
13
0%
18 to 41
42 to 60
61 or Older
HARRIS INTERACTIVE
10%
260
Adults both old and young are equally likely to shop online and get beauty
and fashion advice often, except in Japan, where younger adults are more
likely to frequently seek beauty advice on the Internet.
Shop
Get Beauty And/Or Fashion Advice
100%
100%
80%
80%
60%
60%
57
53
40%
37
35
44
39
37
35
34
30
37
35
34
33
30
37
40
37
28
30
29
27
22
24
20%
40%
31
28
27
28
21
20%
21
16
4
0%
0%
18 to 41
US
42 to 60
UK
18 to 41
61 or Older
Aust.
Germ.
France
6
Brazil
8
7
5
4
42 to 60
China
6
2
8
4
2
1
61 or Older
Japan
7
12
10
7
6
HARRIS INTERACTIVE
261
Booking travel online is not highly influenced by age. But in the UK, France,
Brazil, and Japan, younger adults are more likely to often buy tickets online.
Book Travel
Buy Tickets
50%
50%
40%
40%
31
30%
29
31
30%
24
23
19
18
18
17
16
15
15
13
10%
10
9
7
7
20
17
14
12
14
12
12
9
8
20%
10%
15
13
15
11
10
10
9
6
4
7
8
5
4
3
0
0%
0%
18 to 41
US
42 to 60
UK
61 or Older
Aust.
Germ.
0
18 to 41
France
11
9
7
Brazil
42 to 60
China
61 or Older
Japan
21
20%
HARRIS INTERACTIVE
262
Banking and managing financial investments online do not follow a consistent
pattern based on age between countries.
Manage Financial Investments Online
Bank Or Pay Bills
100%
100%
80%
80%
73
60%
60%
40%
40%
22
30
26
23
21
22
43
39
39
38
35
22
21
17
22
20%
12
9
8
9
0%
0
42 to 60
UK
56
52
29
15
18 to 41
62
0%
61 or Older
Aust.
Germ.
18 to 41
France
42 to 60
Brazil
China
61 or Older
Japan
20
18
15
13
US
44
43
37
35
31
29
27
13
52
50
51
50
20%
64
62
59
58
58
58
HARRIS INTERACTIVE
263
Younger online users in Australia and Japan are more likely to have been misled
by someone online who pretended to be younger.
Adults Who Have
Met Someone Who Pretended To Be Younger
50%
45%
40%
35%
UK
30
Aust.
Germ.
France
25%
22
20%
Brazil
20
China
17
Japan
15%
10%
5%
13
11
9
5
3
4
2
5
33
0%
18 to 41
42 to 60
4
6
4
3
2
0
61 or Older
30%
US
HARRIS INTERACTIVE
264
Age Differences
Children
HARRIS INTERACTIVE
265
In general, older teens often use the Internet to communicate via email and
instant messaging more than pre-teens do.
Children Who Constantly Or Frequently
Email
Children Who Constantly or Frequently
Instant Message
100%
100%
85
83
80%
80
86
84
83
79
88
80%
89
86
80
75
69
60%
60%
58
54
52
41
40%
68
65
51
50
47
42
40
42
40%
27
23
20%
28
25
20%
16
9
8 to 12
US
8 to 12
13 to 17
UK
Aust.
Germ.
HARRIS INTERACTIVE
France
Brazil
13 to 17
China
Japan
0%
0%
266
In general, older teens are more likely to often access blogs – their own and
other people’s – than younger pre-teens are.
Create Own Blog
Visit Other Blogs
80%
80%
66
60%
60%
57
53
47
40%
41
40%
40
44
43
37
28
26
26
20%
19
19
7
14
11
8
6
4
33
30
20%
20
18
15
13
19
18
14
10
8
8 to 12
US
8 to 12
13 to 17
UK
Aust.
Germ.
HARRIS INTERACTIVE
France
Brazil
13 to 17
China
Japan
0%
0%
267
Aside from the U.S., China, and Japan, older teens are more likely to frequently
develop websites than pre-teens do.
Develop Websites
50%
40%
31
30%
22
20%
20
18
16
13
10%
6
8
7
6
4
0%
1
8 to 12
US
UK
13 to 17
Aust.
Germ.
HARRIS INTERACTIVE
France
Brazil
China
Japan
2
268
Older teens are more likely to use the Internet as a resource to make new
friends.
Children Who Have Made Friends Online
Children Who Strongly Or Somewhat Agree
The Internet helps me make new friends.
100%
100%
96
93
89
80%
82
80%
89
88
77
72
63
62
60%
60%
60
56
54
56
50
46
45
40%
40%
29
26
24
20%
39
35
31
30
29
21
18
20%
19
15
14
0%
8 to 12
US
UK
Aust.
HARRIS INTERACTIVE
8 to 12
13 to 17
Germ.
France
Brazil
13 to 17
China
Japan
0%
269
Aside from Japan, older teens are more likely to frequently use social
networking sites than pre-teens are.
Visit Chat Rooms
80%
80%
76
70%
70%
60%
62
59
57
60%
50%
50
50%
62
47
45
40%
40%
40
34
30%
30%
29
20%
20%
26
24
23
20
20
18
15
14
14
10
9
6
10%
10%
10
10
9
6
4
10
8 to 12
US
UK
Aust.
HARRIS INTERACTIVE
8 to 12
13 to 17
Germ.
France
Brazil
13 to 17
China
Japan
0%
0%
270
Pre-teens are actually somewhat more likely to often play games online than
older teens are, except in Brazil, China, and Japan.
Play Games
80%
77
80%
80
78
76
73
70
68
67
65
60%
60%
60
55
53
53
51
49
40%
40%
40
29
20%
20%
20
17
14
11
9
6
5
15
14
11
0%
8 to 12
US
UK
Aust.
HARRIS INTERACTIVE
8 to 12
13 to 17
Germ.
France
Brazil
13 to 17
China
Japan
0%
271
Older teens are more likely to frequently download films online (other than
Japan) and music online than pre-teens are.
Download or Watch Films Online
Download Music
100%
100%
80%
80%
81
75
63
60%
61
60%
58
57
56
52
48
43
42
40%
40%
35
33
32
29
27
28
20%
20%
13
17
14
13
11
10
7
20
18
15
13
8
0%
8 to 12
US
8 to 12
13 to 17
UK
Aust.
Germ.
HARRIS INTERACTIVE
France
Brazil
13 to 17
China
Japan
0%
272
Other than China, older teens are more likely to often visit video-sharing sites
than pre-teens. They are also more likely to regularly share videos and photos,
except in China, Japan, and Brazil.
Share Photos or Videos
100%
100%
80%
80%
83
81
76
72
61
60%
60%
52
49
48
57
54
62
59
53
49
47
40%
40%
39
34
25
41
39
36
32
27
26
20%
20%
14
15
13
10
7
9
8 to 12
US
8 to 12
13 to 17
UK
Aust.
Germ.
HARRIS INTERACTIVE
France
Brazil
13 to 17
China
Japan
0%
0%
273
In the U.S., Germany, China, and Japan, older teens follow sports more
frequently online than pre-teens do.
Follow Sports Online
70%
62
60%
50
41
40%
33
30%
31
27
26
19
20%
18
15
12
10%
23
16
12
0%
8 to 12
HARRIS INTERACTIVE
US
UK
Aust.
Germ.
France
Brazil
China
Japan
13 to 17
50%
274
Older teens are more likely to often use the Internet to learn about the world
around them (i.e., news, pop culture, reviews) than younger pre-teens are –
but less so in China.
Read/Follow News/Current Events/Entertainment News
80%
80%
71
66
65
60%
60%
58
56
54
52
49
48
53
46
43
42
40%
40%
38
37
35
31
28
28
29
20%
20%
16
28
25
23
20
17
16
11
6
8
6
8 to 12
US
UK
Aust.
HARRIS INTERACTIVE
8 to 12
13 to 17
Germ.
France
Brazil
13 to 17
China
Japan
0%
0%
275
Older teens are more likely to regularly use the Internet to assist with school
assignments, except in Australia, China and Brazil.
Research Information For School Projects
100%
100%
87
80
80%
82
78
76
72
80%
68
64
60%
60
59
53
60%
57
48
40%
40%
38
31
28
27
20%
20%
22
13
9
8 8
6
5
0%
27
22
13
14
12
10
0%
13 to 17
HARRIS INTERACTIVE
8 to 12
13 to 17
8 to 12
276
In general, older teens are more likely to often use the Internet to shop –
especially in the U.K.
Shop
100%
80%
60%
58
39
36
38
20%
23
19
17
11 9
8 7
5
0%
13
8 to 12
US
UK
Aust.
13 to 17
Germ.
HARRIS INTERACTIVE
France
Brazil
China
Japan
40%
277
Aside from Japan, older teens are more likely to receive requests for personal
information such as name, sex, age, or email address.
Children Who Have
100%
80%
62
57
55
60%
50
43
40%
45
42
41
33
US
UK
Aust.
Germ.
France
Brazil
China
Japan
24
20%
17
16
15
7
0%
8 to 12
HARRIS INTERACTIVE
13 to 17
6
278
Aside from China and Japan, older teens are more likely to have been
approached by a stranger online.
Children Who Have
100%
80%
63
60%
54
46
45
40%
40
41
31
US
UK
Aust.
Germ.
France
Brazil
China
Japan
30
25
20%
9
6
15
11
17
7
0%
8 to 12
HARRIS INTERACTIVE
13 to 17
13
279
Aside from China and Japan, older teens are more likely to have been the
victims of cyber pranks.
Children Who Have
100%
80%
US
UK
60%
57
Aust.
Germ.
France
40%
38
40
38
Brazil
32 32
Japan
29
China
28
20%
13
99
4
9
3
0%
8 to 12
HARRIS INTERACTIVE
13 to 17
9
280
Older teens are more likely to say their parents don’t know what they are
doing online.
Children Who Strongly Or Somewhat Agree
My parents have no idea what I am looking at online.
70%
66
61
60%
54
50%
45
41
40%
39
32
30%
20%
19
17
11
12
10
9
4
0%
8 to 12
HARRIS INTERACTIVE
US
UK
Aust.
Germ.
France
Brazil
China
Japan
13 to 17
10%
49
47
281
Demographic Profile
Adult
HARRIS INTERACTIVE
282
US Adult Demographic Profile
%
(n=512)
60
40
Age
Base: All adult respondents
18-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65 and over
MEAN
%
(n=512)
17
9
6
13
9
9
12
3
7
7
9
39.61
Marital Status
Single, never married
Married
Divorced
Separated
Widowed
Living with partner
%
(n=512)
42
39
10
2
2
7
Education
High school or less (net)
Less than high school
Completed some high school
High school graduate or equivalent
Some college (net)
Completed some college, but no degree
Associate’s degree
College or more (net)
College
Some graduate school, but no degree
Graduate school
%
(n=512)
35
1
7
28
52
22
9
34
22
3
9
Gender
Male
Female
HARRIS INTERACTIVE
283
Employment Status
Employed (net)
Employed full time
Self-employed
Employed part time
Retired
Student
Homemaker
Not employed, but looking for work
Not employed and not looking for work
HARRIS INTERACTIVE
%
(n=512)
69
42
9
18
12
24
6
5
2
Household Income
Less than $15,000
$15,000 to $24,999
$25,000 to $34,999
$35,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $124,999
$125,000 to $149,999
$150,000 to $199,999
$200,000 to $249,999
$250,000 or more
Decline to answer
%
(n=512)
7
9
11
14
22
11
6
2
2
1
2
14
Race
White
Hispanic
Black
African American
Mixed racial background
Native American or Alaskan native
Asian or Pacific Islander
Other race
Decline to answer
%
(n=512)
69
15
3
4
1
2
4
*
2
US Adult Demographic Profile (cont.)
284
UK Adult Demographic Profile
%
(n=619)
63
37
Age
18-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65 and over
MEAN
%
(n=619)
2
7
11
16
8
11
10
10
11
7
7
43.25
Marital Status
Married
Divorced
Separated
Widowed
Living with partner
%
(n=619)
24
49
5
3
3
6
Education
GCSE/O-Level/CSE
Vocational qualifications
A-Level/Scottish Higher or
equivalent
Bachelor Degree or
equivalent
Masters/PhD or equivalent
Other
No formal qualifications
Still studying
%
(n=619)
16
8
17
25
13
7
9
6
Gender
Male
Female
HARRIS INTERACTIVE
285
UK Adult Demographic Profile (cont.)
%
(n=619)
8
9
10
8
9
12
8
10
4
1
1
15
5
Household Income
Less than £10,000
£10,000-£14,999
£15,000-£19,999
£20,000-£24,999
£25,000-£29,999
£30,000-£39,999
£40,000-£49,999
£50,000-£74,999
£75,000-£99,999
£100,000-£149,999
£150,000 or more
Decline to answer
Unknown
HARRIS INTERACTIVE
286
Australian Adult Demographic Profile
%
(n=517)
52
48
Age
18-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65 and over
MEAN
%
(n=517)
2
12
9
10
8
7
11
12
14
7
8
44.01
Marital Status
Married
Divorced
Separated
Widowed
Living with partner
%
(n=517)
29
43
10
3
3
12
Education
Year 11 or below
Year 12
Certificate I or II
Certificate III or IV
Certificate not further defined
Diploma/Advanced diploma
Bachelor degree or above
%
(n=517)
22
22
3
8
4
11
30
Gender
Male
Female
HARRIS INTERACTIVE
287
Australian Adult Demographic Profile (cont.)
%
(n=517)
1
*
10
15
11
7
12
5
4
1
2
*
1
10
Region
New South Wales
Victoria
Queensland
South Australia
Western Australia
Tasmania
Northern Territory
Australian Capital Territory
%
(n=517)
29
26
21
8
12
2
*
1
Household Income
Less than 50,000 Mexican pesos
150,000-199,999 Mexican pesos
Less than $20,000 (Australian dollars)
$20,000 to $29,999(Australian dollars)
$30,000 to $39,999 (Australian dollars)
$300,000 or more (Australian dollars)
Decline to answer
HARRIS INTERACTIVE
288
German Adult Demographic Profile
%
(n=580)
59
41
Age
18-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65 and over
MEAN
%
(n=580)
3
23
11
13
6
5
7
3
9
4
16
40.70
HARRIS INTERACTIVE
Marital Status
Married
Divorced
Separated
Widowed
Living with partner
%
(n=580)
43
35
6
2
2
11
Education
Secondary school qualification without
certificate
GCSE
A-levels
Vocational qualification-equivalent to
GNVQ’s
University Degree (i.e.
Bachelors/Masters)
Doctorate
Learning on the job-equivalent to NVQ
qualifications/apprenticeship
Master craftsmen diploma (qualification
you can get in a manual job after years
of experience)
Other qualification
Still studying
No formal qualifications
%
(n=580)
2
7
15
14
25
3
19
4
3
6
2
Gender
Male
Female
289
German Adult Demographic Profile (cont.)
%
(n=580)
7
7
14
13
12
7
7
4
1
*
27
State
Baden-Wuerttemberg
Bayern
Berlin
Brandenburg
Bremen
Hamburg
Hessen
Mecklenburg-Vorpommer
Niedersachesen
Nordrhein-Westfalen
Rheinland-Pfalz
Saarland
Sachsen
Sachsen-Anhalt
Schleswig-Holstein
Thueringen
%
(n=580)
13
16
5
5
1
2
9
2
8
19
4
1
8
2
2
3
Household Income
Less than €5,000
€5,000-€9,999
€10,000-€19,999
€20,000-€29,999
€30,000-€39,999
€40,000-€49,999
€50,000-€74,999
€75,000-€99,999
€100,000-€149,999
€150,000-€200,000
€200,000 or more
Decline to answer
HARRIS INTERACTIVE
290
French Adult Demographic Profile
%
(n=549)
75
25
Age
18-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65 and over
MEAN
%
(n=549)
1
3
21
23
11
9
9
9
3
3
8
39.70
Marital Status
Married
Divorced
Separated
Widowed
Living with partner
%
(n=549)
32
46
3
2
1
17
Education
CAP/BEP
Baccalaureat
Baccalaureat +2/BTS
Baccalaureat +3/Licence
Baccalaureat +4
DESS/DEA/Mastere
Doctorat
Still studying
No degree
%
(n=549)
20
13
24
10
9
12
4
4
5
Gender
Male
Female
HARRIS INTERACTIVE
291
French Adult Demographic Profile (cont.)
HARRIS INTERACTIVE
%
(n=549)
3
4
2
2
2
5
4
2
*
1
20
4
3
2
5
5
8
5
3
2
7
11
Household Income
Less than €5,000
€5,000-€9,999
€10,000-€19,999
€20,000-€29,999
€30,000-€39,999
€40,000-€49,999
€50,000-€74,999
€75,000-€99,999
€100,000-€149,999
€150,000-€200,000
€200,000 or more
Decline to answer
%
(n=549)
6
3
17
27
18
10
5
1
*
*
*
13
Region
Alsace
Aquitaine
Auvergne
Basse-Normandie
Bourgogne
Bretagne
Centre
Champagne-Aredenne
Corse
Franche-Comte
Ille-deFrance
Haute-Normandie
Languedoc-Roussillon
Limosin
Lorraine
Midi-Pyrenees
Nord-Pas-de-Calais
Pays de la Loire
Picardie
Poite-Charentes
Provence-Alpes-Cote-d’Azur
Rhone Alps
292
Brazilian Adult Demographic Profile
%
(n=707)
57
43
Age
18-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65 and over
MEAN
%
(n=707)
7
20
14
13
8
8
17
8
5
1
1
35.39
Marital Status
Married
Divorced
Separated
Widowed
Living with partner
%
(n=707)
30
46
5
4
2
13
Education
Nenhum
Alfabetiza
Fundamental incompleto-fundamental I
Fundamental incompleto-fundamental II
Fundamental completo
Ensino Modio
Superior
P s-gradua (Mestrado, Doutorado ou
P s-doutorado)
%
(n=707)
*
2
5
36
45
13
Gender
Male
Female
HARRIS INTERACTIVE
293
Brazil Adult Demographic Profile (cont.)
%
(n=707)
6
2
11
15
66
Household Income
Less than 24,000 real
24,000-50,999 real
51,000-199,999 real
200,000 real or more
Decline to answer
%
(n=707)
41
25
18
2
14
Region
Center-west
North
North-east
South
South-east
HARRIS INTERACTIVE
294
China Adult Demographic Profile
%
(n=602)
54
46
Age
18-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65 and over
MEAN
%
(n=602)
5
39
17
16
5
4
5
4
3
1
1
30.05
Marital Status
Married
Divorced
Separated
Widowed
Living with partner
%
(n=602)
38
57
4
*
1
*
Education
High school or less
College
Bachelors degree
Post graduate
%
(n=602)
17
36
43
4
Gender
Male
Female
HARRIS INTERACTIVE
295
China Adult Demographic Profile (cont.)
HARRIS INTERACTIVE
%
(n=602)
8
2
3
2
1
3
1
2
14
6
9
2
5
2
8
2
2
1
15
2
*
1
4
2
*
-
Household Income
Less than 100 RMB
1001-2000 RMB
2001-3000 RMB
3001-4000 RMB
4001-6000 RMB
6001-10,000 RMB
Over 10,000 RMB
Decline to answer
%
(n=602)
2
24
13
9
15
23
11
3
Region
Beijing
Tianjin
Hebei
Shanxi
Inner Mongolia
Liaoning
Jilin
Heilongjiang
Shanghai
Jiangsu
Zhejiang
Anhui
Fujian
Jiangxi
Shandong
Henan
Hubei
Hunan
Guangdong
Guangxi
Hainan
Chongqing
Sichuan
Guizhou
Yunnan
Tibet
296
Japanese Adult Demographic Profile
%
(n=601)
54
46
Age
18-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65 and over
MEAN
%
(n=601)
15
8
7
21
3
4
6
7
12
8
9
40.62
Marital Status
Married
Divorced
Separated
Widowed
Living with partner
%
(n=601)
38
57
4
*
1
*
Education
Less than high school
High school degree
Junior College degree
BA or University Degree
%
(n=601)
7
41
13
39
Gender
Male
Female
HARRIS INTERACTIVE
297
Japanese Adult Demographic Profile (cont.)
%
(n=601)
19
39
19
4
5
9
*
1
3
Household Income
Less than 1,000,000 yen
1,000,000-1,499,999 yen
1,500,000-1,999,999 yen
2,000,0000-2,999,999 yen
3,000,000-3,999,999 yen
4,000,000-4,999,999 yen
5,000,000-5,999,999 yen
6,000,000-6,999,999 yen
7,000,000-7,999,999 yen
8,000,000-9,999,999 yen
10,000,000 or more yen
Decline to answer
%
(n=601)
6
4
2
7
9
11
10
8
6
8
16
14
Region
Chubu
Kanto
Kinki
Chugoku
Hokkaido
Kyushu
Ryukyu
Shikoku
Tohoku
HARRIS INTERACTIVE
298
Demographic Profile
Children
HARRIS INTERACTIVE
299
US Children Demographic Profile
Gender
Base: All child respondents
Male
Female
%
(n=438)
49
51
Age
Less than 13
13-17
%
(n=438)
61
39
%
(n=438)
4
33
7
7
11
15
23
1
%
(n=438)
74
7
8
2
4
*
8
*
1
Race
White
Hispanic
Black
African American
Mixed racial background
Native American or Alaskan native
Asian or Pacific Islander
Other race
Decline to answer
Education
High school or equivalent
6th Grade or earlier
7th Grade
8th Grade
9th Grade
10th Grade
11th Grade
College
HARRIS INTERACTIVE
300
UK Children Demographic Profile
%
(n=328)
46
54
Age
Less than 13
13-17
%
(n=328)
64
36
Gender
Base: All Child respondents
Male
Female
HARRIS INTERACTIVE
301
Australian Children Demographic Profile
%
(n=322)
46
54
Age
Less than 13
13-17
%
(n=322)
61
39
Region
New South Wales
Victoria
Queensland
South Australia
Western Australia
Tasmania
Northern Territory
Australian Capital Territory
%
(n=322)
30
25
23
8
8
4
2
Gender
Male
Female
HARRIS INTERACTIVE
302
German Children Demographic Profile
%
(n=333)
47
53
Age
Less than 13
13-17
%
(n=333)
81
19
State
Baden-Wuerttemberg
Bayern
Berlin
Brandenburg
Bremen
Hamburg
Hessen
Mecklenburg-Vorpommer
Niedersachesen
Nordrhein-Westfalen
Rheinland-Pfalz
Saarland
Sachsen
Sachsen-Anhalt
Schleswig-Holstein
Thueringen
%
(n=333)
12
14
3
3
1
4
4
2
13
24
7
3
6
2
3
*
Gender
Male
Female
HARRIS INTERACTIVE
303
Gender
Male
Female
%
(n=326)
46
54
Age
Less than 13
13-17
%
(n=326)
56
44
HARRIS INTERACTIVE
Region
Alsace
Aquitaine
Auvergne
Basse-Normandie
Bourgogne
Bretagne
Centre
Champagne-Aredenne
Corse
Franche-Comte
Ille-deFrance
Haute-Normandie
Languedoc-Roussillon
Limosin
Lorraine
Midi-Pyrenees
Nord-Pas-de-Calais
Pays de la Loire
Picardie
Poite-Charentes
Provence-Alpes-Cote-d’Azur
Rhone Alps
%
(n=326)
3
4
2
2
2
5
4
2
*
2
20
4
3
2
5
5
8
5
3
2
7
11
French Children Demographic Profile
304
Brazilian Children Demographic Profile
%
(n=322)
63
37
Age
Less than 13
13-17
%
(n=322)
53
47
Region
Center-west
North
North-east
South
South-east
%
(n=322)
7
3
12
18
59
Gender
Male
Female
HARRIS INTERACTIVE
305
Gender
Male
Female
%
(n=322)
57
43
Age
Less than 13
13-17
%
(n=322)
42
58
HARRIS INTERACTIVE
Region
Beijing
Tianjin
Hebei
Shanxi
Inner Mongolia
Liaoning
Jilin
Heilongjiang
Shanghai
Jiangsu
Zhejiang
Anhui
Fujian
Jiangxi
Shandong
Henan
Hubei
Hunan
Guangdong
Guangxi
Hainan
Chongqing
Sichuan
Guizhou
Yunnan
Tibet
%
(n=322)
16
1
2
1
1
2
1
1
29
4
5
1
2
1
5
3
4
*
14
2
*
1
4
*
*
-
Chinese Children Demographic Profile
306
Japanese Children Demographic Profile
%
(n=326)
50
50
Age
Less than 13
13-17
%
(n=326)
60
40
Region
Chubu
Kanto
Kinki
Chugoku
Hokkaido
Kyushu
Ryukyu
Shikoku
Tohoku
%
(n=326)
15
38
23
4
5
6
*
2
6
Gender
Male
Female
HARRIS INTERACTIVE
307

About 9 in 10 online adults

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