media info 2016
Transcrição
media info 2016
Conferences Genome Editing/Liquid Biopsy CMOs, & CROs Special ltranskript Cell biology Bioeconomy www.eurobiotechnews.eu Diagnostics Bioprocessing Hessen www.biotec-finder.de Studies/Reports LABORWELT MEDIA INFO Country special: Suisse Techparks and Start ups European Biotechnology www.biotechnologie.de Bio-Europe Proteomics www.medtech-zwo.de Fairs, Events, Conferences, Partnering www.transkript.de Lab automation Biomanufacturing Euro BioFairs Compass Events Fairs 2016 Analytica www.laborwelt.de BIOCOM® THE NEXT GENERATION OF DIGITAL LAB NEWS: ››› Christian Böhm Marketing Manager laborwelt.de “Whether it’s an event, product or white paper – you can advertise on the site for all things labrelated.” This is where decision makers as well as those at the bench go to find out about recent trends and products. laborwelt.de is the perfect combination of information and day-to-day entertainment for anyone involved in the lab. Packed full of interesting news and professional articles, videos and picture galleries, subject dossiers as well as the latest methods and devices – the life sciences community is talking about laborwelt.de! 1 › The weekly additional eNewsletter provides information on current lab news, interesting videos and the latest trends from the world of science. LEADERBOARD 2 WHITE PAPER 3 SKYSCRAPER 5 4 PREMIUM BANNER Media Info 2016 1 Leaderboard € 1,500/week 2 White Paper € 1,500/month 3 Skyscraper € 1,000/week 4 Premium Banner € 600/week 5 Product Ad € 500/week PRODUCT AD (homepage + content*) 6 MEDIUM RECTANGLE 8 STANDARD BANNER 6 Medium Rectangle € 500/week 7 Video Ad € 500/week 7 VIDEO AD (homepage + content*) 8 Standard Banner € 300/week (Rotation) * Prices include permanent publication of content on the section pages. 1 LEADERBOARD 2 WHI TEPAPE R 3 SKYSCR APE R Quick facts 5 4 PREMIUM BANNER PRO DUK T ANZ EIGE 15,485 monthly 6PA G E I M P. : 29,780 monthly USER: 79 % Germany 7 10 % Austria VISITS: 79 % MED IUM RECTAN GLE 8 NER STA NDA RD BAN VIDE O ANZ EIGE 9 % Switzerland 2 % Other 9% 10 % (Statistics as of August 2015) Users by sectors › 35 % pharma / medicine / biotechnology › 33 % service providers / suppliers / laboratory › 15 % industrial scale production / chemistry › 11 % research facilities (public/private) › 6 % agriculture and food production Newsletter subscribers by function › 30 % R&D / education › 29 % laboratory- / division-/ department management › 21 % distribution / sales / marketing › 15 % corporate- / operations management › 5 % private / other eNewsletter Frequency: weekly Subscribers: 13,505 (as of August 2015) Banner: € 300 per newsletter mailing Reporting Free reporting available after a campaign’s completion Contacts: Oliver Schnell, Andreas Macht, Christian Böhm | Tel. +49 030 264921-45/-54/-49 | Email: [email protected] THE ONLINE NEWS PORTAL WITH DAILY UPDATES: ››› Oliver Schnell Head of Marketing transkript.de “transkript.de – updated daily, informative, wide coverage – your portal for measurable success.” Check out the latest news from the life sciences sector as you have your morning coffee! With current business and science news, insider details, the latest technologies and devices, and an event calendar covering highlights in the biotech scene, transkript.de is the essential daily online portal for decision makers in the German-speaking industry. 1 › Weekly eNewsletter with current news, personal profiles and an event calendar. LEADERBOARD 2 WHITE PAPER 4 PREMIUM BANNER 5 PRODUCT AD 3 SKYSCRAPER Media Info 2016 1 Leaderboard € 1,500/week 2 White Paper € 1,500/month 3 Skyscraper € 1,000/week 4 Premium Banner € 600/week 5 Product Ad € 500/week (homepage + content*) 6 MEDIUM RECTANGLE 6 Medium Rectangle € 500/week 7 Video Ad € 500/week (homepage + content*) 7 8 STANDARD BANNER VIDEO AD 8 Standard Banner € 300/week (Rotation) * Prices include permanent publication of content on the section pages. 1 LEADERBOARD 2 WHI TEPAPE R 3 SKYSCR APE R Quick facts 4 PREMIUM BANNER 5 21,070 PA G E I M P. : 39,530 6 USER: 75 % 7 11 % VISITS: PRO DUK T ANZ EIGE MED IUM RECTAN GLE VIDE O ANZ EIGE monthly monthly Germany Austria 10 % Switzerland 4 % other (Statistics as of August 2015) Users by sectors › 31 % pharma / medicine / biotechnology › 26 % industrial scale production / chemistry › 21 % research facilities (public/private) › 16 % service providers / suppliers / laboratory › 6 % agriculture and food production Newsletter subscribers by function › 31 % laboratory- / division- / department management › 20 % corporate- / operations management › 19 % politics / foreign trade / economic development › 14 % R&D / education › 7 % distribution / sales / marketing › 6 % organisation / administration / personnel › 3 % private / other eNewsletter Frequency: weekly Subscribers: 12,875 (as of August 2015) Banner: € 300 per newsletter mailing Reporting Free reporting available after a campaign’s completion. Contacts: Oliver Schnell, Andreas Macht, Christian Böhm | Tel. +49 030 264921-45/-54/-49 | Email: [email protected] THE INFORMATION PORTAL FOR THE EUROPEAN MARKET: ››› eurobiotechnews.eu Making the biotech scene accessible in Europe – that is the goal of EuroBiotechNews.eu! Andreas Macht Marketing Manager “Whether it’s an international marketing campaign or a European marketing event – our English-language portal offers you tailor-made solutions.” With reliable insider news and information from every bioregion on the continent, the European Biotechnology News portal is a key source of daily information for Europe’s biotech community. 1 LEADERBOARD 2 WHITE PAPER › Weekly eNewsletter with up-to-date news and events as well as integrated online videos. 3 SKYSCRAPER 4 PREMIUM BANNER 5 PRODUCT AD Media Info 2016 1 Leaderboard € 1,500/week 2 White Paper € 1,500/month 3 Skyscraper € 1,000/week 4 Premium Banner € 600/week 5 Product Ad € 500/week (homepage + content*) 6 8 STANDARD BANNER MEDIUM RECTANGLE 7 VIDEO AD 6 Medium Rectangle € 500/week 7 Video Ad € 500/week (homepage + content*) 8 Standard Banner € 300/week (rotation) * Prices include permanent publication of content on the section pages. 1 LEADERBOARD 2 WHI TEPAPE R 3 SKYSCR APE R Quick facts 4 PREMIUM BANNER 5 PRODUKT ANZEIGE 11,320 monthly 19,150 monthly 6PA G E I M P. : USER: 65 % Europe 7 24% Nor th America VISITS: MED IUM RECTAN GLE 8 NER STA NDA RD BAN VIDE O ANZ EIGE +16,750 Newsletter subscribers 9% Asia 2 % Other (Statistics as of August 2015) Users by sectors › 39 % pharma / medicine / biotechnology › 21 % industrial scale production / chemistry › 18 % research facilities (public/private) › 15 % service providers / suppliers / laboratory › 7 % agriculture and food production Newsletter subscribers by function › 24 % laboratory- / division- / department management › 22 % corporate- / operations management › 16 % politics / foreign trade / economic development › 14 % R&D / education › 11 % distribution / sales / marketing › 10 % organisation / administration / personnel › 3 % private / other eNewsletter Frequency: weekly Subscribers: 16,750 (as of August 2015) Banner: € 300 per newsletter mailing Reporting Free reporting available after a campaign’s completion Contact: Oliver Schnell, Andreas Macht, Christian Böhm | Tel. +49 030 264921-45/-54/-49 | Email: [email protected] SEARCH. FIND. DONE. ››› biotec-finder.de Finding the right products and companies without extensive searching, or being found by others looking for a new service provider – that’s exactly why this platform was developed. On www.biotec-finder.de, companies can address their users via clearly defined target groups. The service was developed in collaboration with the media outlets |transkript and LABORWELT, which allows all of the latest company communications to be published daily on the online portals. 4 “Our full service package promotes your products, press releases and company news quickly, simply and at affordable prices.” › News of premium profiles are highlighted in live teasers on transkript.de and laborwelt.de as well as in the newsletters! Media Info 2016 1 2 Christian Böhm Marketing Manager 5 6 1 Extended profile with logo, social media, etc* 2 Up to four sections and five branches 3 Company news / Product news* unlimited amount 4 Brochures/ Catalogue* up to ten documents 5 Picture Galleries 6 Company Videos* up to ten picture galleries up to ten videos 3 * Only available for premium profiles. Quick facts C O M PA N Y P R O F I L E S 2,500 U S E R S F R O M : Germany 85 % Austria 8% Switzerland 7 % T O TA L : over 25,000 newsletter subscribers (Statistics as of August 2015) Profile of users › Marketing and laboratory managers, product managers › Service providers in the life science and medical technology industries Premium advantages › Premium space on the homepage + top-ranking in search results › Full service! All press releases are automatically put up on the company profile by the publisher. › All the latest company news on transkript.de and laborwelt.de as well as in the weekly digital eNewsletter (> 25,000 subscribers) Price/duration €390 for one year Cooperation websites Contact: Oliver Schnell, Andreas Macht, Christian Böhm | Tel. +49 030 264921-45/-54/-49 | Email: [email protected] THE WEB PORTAL FOR THE MEDICAL TECHNOLOGY INDUSTRY IN GERMANY! ››› medtech-zwo.de medtech-zwo.de puts the spotlight on medical technology’s “hidden champions”. Substantial financing rounds, strategic distribution agreements or the acquisition of the year – with reports several times a week on economic issues in politics, education and science related to medical technology. Oliver Schnell Head of Marketing “medtech-zwo.de: the new site for the growth sector medical technology in Germany. Straight to the point, independent and refreshingly informative.” 1 LEADERBOARD 2 WHITE PAPER 3 SKYSCRAPER 5 4 PREMIUM BANNER › A powerful combination: the biweekly eNewsletter complements your target group-orientated online marketing ideally. Media Info 2016 1 Leaderboard € 1,500/week 2 White Paper € 1,500/month 3 Skyscraper € 1,000/week 4 Premium Banner € 600/week 5 Product Ad € 500/week PRODUKT AD 6 MEDIUM RECTANGLE (homepage + content*) 6 Medium Rectangle € 500/week 7 Video Ad € 500/week 7 (homepage + content*) VIDEO AD 8 8 STANDARD BANNER Standard Banner € 300/week (Rotation) * Prices include permanent publication of content on the section pages. Media Info 2016 Every month, for the last 21 years, |transkript has reported on biotechnology in German-speaking Europe. With coverage on the latest news in economy, finance, research and politics, as well as application-orientated technical articles from science, technology, and finance. Each edition contains a supplement with a special featured topic – five of which are LABORWELT specials. Subscription prices 2016: › Annual subscription companies/institutions › Annual subscription individuals › Annual subscription students/unemployed € 186 € 94 € 48 Subscription prices incl. VAT and delivery (valid for Germany). Published: › monthly, with two double-issues per year Cooperations: › Deutsche Gesellschaft für Proteomforschung (DGPF), › BIO Deutschland e. V., › Fachabteilung Life Science Research (LSR) im VDGH, › Biotechnologische Studenteninitiative btS e. V. Volume: › Volume 22, 2016 |transkript dates Issue 1/2 3 Special Topics and Event Highlights Supplement 0 12 Oktober 2 Digital Health LABORWELT-Special: Lab Automation, Liquid Handling LABORWELT Nr. 3 / 2012 – 13. Jahrgan Techparks and Startups, Accelerators 5 LABORWELT-Special: Analytica Fair / German Biotech Days mik Funktionsgenovon lten Gezieltes Ausscha und ZFNs Genen mit TALENs und Automation ung Probenvorbereit 7/8 Biomanufacturing LABORWELT-Special: Genome Editing, Liquid Biopsy – 13. Jahrgan Country Special: Switzerland 10 LABORWELT-Special: Diagnostics, Orphan Drugs, Rare Diseases und Automation ung Probenvorbereit Finance, Venture Capital, BIO-Europe 12 LABORWELT-Special: Laboratory of the Future Trade Fairs Preview 2017 + Calender › 25.02.16 mit In vivo-Imaging ösung Aufl molekularer 0 12 Oktober 2 › 07.03.16 mik Funktionsgenovon lten Gezieltes Ausscha und ZFNs Genen mit TALENs mit In vivo-Imaging ösung Aufl molekularer › 26.05.16 › 07.07.16 g genomik uell: tions lten von g lich aktFunk BiobankinTäg Gezielte welt.dse Ausscha und ZFNs und w.laborGenen mit TALENs Automation ww ung Probenvorbereit Mikroskopie mit In vivo-Imaging ösung Aufl molekularer 0 12 Oktober 2 › 15.08.16 a ech & Pharm Biot eiz hw12.09.16 in der Sc› LABORWELT – 13. Jahrgan › 01.09.16 › 29.09.16 g tionsgenomik l: g aktuelFunk lten von Biobankin lt.de s Ausscha und ZFNs Täglich weGezielte bor und Automationwww.la ung Probenvorbereit Mikroskopie mit In vivo-Imaging ösung Aufl molekularer Genen mit TALENs 0 12 Oktober 2 › 10.10.16 arma Biotech & Ph eiz hw21.11.16 LABORWELT in der Sc› Nr. 3 / › 28.04.16 0 12 Oktober 2 › 09.05.16 arma Biotech & Ph – 13. Jahrgan › 24.03.16 Mikroskopie eiz LABORWELTin der Sc›hw20.06.16 Nr. 3 / 2012 11 › 08.02.16 Mikroskopie g Biobanking Nr. 3 / 2012 9 › 28.01.16 arma Biotech & Ph aktuell: Täglich borwelt.de www.la 6 › 11.01.16 eiz hw11.04.16 in der Sc› LABORWELT Nr. 3 / 2012 Publication g Biobanking 4 Booking g 2012 – 13. Jahrgan tionsgenomik g uell: Funk s Ausschalten von Biobankin Gezielte e lich akt und ZFNs Täg und borwelt.dGenen mit TALENs Automation w.laung orbereit Probenvww Mikroskopie mit In vivo-Imaging ösung Aufl molekularer › 27.10.16 › 08.12.16 > JOB OFFERS: 50% 1/1 page b/w . . . . . . . . . . . . . . 1/2 page b/w . . . . . . . . . . . . . . 1/4 page b/w . . . . . . . . . . . . . . € 1,000 € 500 € 250 Special placement addition (e.g. cover pages) . . . . € 500 INSERTS: of our readers are decision makers! 2-page . . . . . . . . . . . . . Prices on request 4-page . . . . . . . . . . . . . . . . . € 3,000 SUPPLEMENTS: Up to 25 g Up to 50 g . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . € 2,000 € 3,500 plus delivery charges A D V E R T I S I N G R AT E 2 016 : 1/1 page (4c) 1/2 page (4c) 1/3 page (4c) 1/4 page (4c) . . . . . . . . . . . . . . . . € 2,600 € 1,800 € 1,500 € 1,300 . . . . . . . . . . . € 250 Special placement addition (e. g. cover pages) . . . . € 500 Product information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . guage the leading German-lan biotech magazine for 21 years! C O M PA N Y P R O F I L E : 1/1 page advertorial/company profile (max. 4,000 characters + 1 image) . . . 2/1 page advertorial/company profile (max. 8,000 characters + 2 images) . . € 1,500 € 2,500 R E C I P I E N T S BY S E C T O R : GEOGR APHIC COVER AGE: Region . . . Germany . . Switzerland . Austria. . . . Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71 % . 15 % . 11 % . 3% Copies 7,394 1,567 1,149 310 C I R C U L AT I O N : Print run . . . . . . . . . . . . . . . . . . 10,600 Actual circulated copies . . . . . . . . . . . 10,420 Copies sold . . . . . . . . . . . . . . . . 5,310 › copies subscribed . . . . . . . . . . . . 3,730 › received as part of a membership package 1,580 Complimentary copies . . . . . . . . . . . . 5,110 › of which delivered to trade shows, congresses, cooperating companies / institutions . . . . 2,980 Other, archive and author copies . . . . . . 180 Industry . . . . . . . . . . . . . . . . . . 68 % Companies pharma / medicine / biotechnology 23 % Service provider / financers / supplier / laboratory 22 % Industrial large-scale production / chemistry 15 % Agriculture and food production . . . . . 8% Research . . . . . . . . . . . . . . . . . Public law research institutes . . . . . . Agriculture and food production . . . . . Private industry / other . . . . . . . . . 30% 18 % 12 % 2% R E C I P I E N T S BY P O S I T I O N : › › › › › › Lab- / division- / unit leaders . . . . . . Company-/ operations management. . . R&D / education . . . . . . . . . . . . Distribution / sales / marketing . . . . . Organisation / administration / personnel Private subscribers / other . . . . . . . 32 % 23 % 17 % 13 % 9% 6% Contact: Oliver Schnell, Andreas Macht, Christian Böhm | Tel. +49 030 264921-45/-54/-49 | Email: [email protected] Media Info 2016 European Biotechnology Magazine reports in English on political, economic and technical developments at the intersection of biotech, pharma, medtech and chemistry in the 28 countries of the European Union, plus Switzerland and Norway. With a circulation of more than 10,500 copies, the journal provides a suitable platform for pan-European marketing campaigns that take advantage of the huge common economic area. Subscriptions 2016: › Annual subscription companies/institutes › Annual subscription students/unemployed European BiotechnoloNgeyws European hnology BiotecPublished: News › quarterly, € 80 € 40 Subscription prices incl. VAT and delivery (valid for Germany). stry Science & Indu 2 Oct obe r 201 Media partners of (excerpt) ACHEMA, BIO-Europe, Biotechnica, CPhI Worldwide, ICSE, DIA Meeting, EFIB, euroPLX, Euro MedTech Forum, IP in Life Sciences Conference, PharmaLab, Swiss Biotech Day stry Science & Indu four issues per year 2 Oct obe r 201 Volume: › Volume 16, 2016 ß"IOCAPITAL ))ß%UROPEAN European Biotechnology Magazine Dates Issue Special topics and Event Highlights CAPITAL Spring Featured topic: Bioprocessing Summer ß"IO ))ß%UROPEAN Supplement Booking Publication SPECIAL › 15.02.16 › 10.03.16 › 23.05.16 › 16.06.16 › 22.08.16 › 15.09.16 › 31.10.16 › 24.11.16 airs Euro BioFas Coomp s Euro BioFairs Compass Summer/Autumn 02.10.2012 18:16:56 Uhr September 2012 d.indd ecial_Titel_pa 2_Sp 35_EBSIN10_1 Autumn Winter 1 ))ßß'UIDEßTOß ß%VENTS ,IFEß3CIENCES SPECIAL Featured topic: CMOs & CROs airs Euro BioFas Coomp s Euro BioFairs Compass Winter/Spring 2017 02.10.2012 18:16:56 Uhr SPECIAL September 2012 2_Sp d.indd ecial_Titel_pa 35_EBSIN10_1 1 ))ßß'UIDEßTOß ß%VENTS ,IFEß3CIENCES You can expect these topics in every edition: SPECIAL Biomanufacturing Consumables Bioinformatics Biotech Diagnostics Health Economics VC Consulting Laboratory Equipment Pharmaceutical Reagents Industrial Biotech Bioplastics Intellectual Property Partnering CMO CRO Medical Devices Investment Trade Shows Biofuels Antibodies Biomarkers Clinical Trials Bioeconomy Politics Biopeople New Products “WHITE BIOTECHNOLOGY” WORKING GROUP sector is internationally visible. The project-specific participating companies (most of them young and internationally less savvy) find a comprehensive partner which is helping to put them in the public window. The participating Life Science Regions are important internal carriers of the dynamics in the Biotech sector, thus enhancing the common understanding of the industry. This and more knowledge is brought into Europa Bio, the European Biotech Association, where the SBA is an active member. A D V E R T I S I N G R AT E S 2 016 : Leading chemical companies are exploring the opportunities that have been opened up by modern biotechnology, especially in the field of “white” or industrial biotechnology. And they are also applying these technologies, wherever it makes sense. The SBA takes such initiatives seriously and has formed a working group specifically dedicated to white biotechnology. The Swiss Industrial Biocatalysis Consortium is an important partnerplacement in this effort. The group includes Special addition (e. g. cover leading multinational companies that support white biotechnology as a pillar of economic growth. The planned activities are in agreement with OECD strategies. In partnership with the Swiss Biotechnet (see pages 14/15) the SBA develops training programmes and useful support tools for the industry. It is of importance that the industry specifies its training needs so that the academic side can create tailor-made education. This strategy ensures that the industry gets the right workforce with the right education. The SBA profits from the marketing alliance “Swiss Biotech” (see box) in a multiplied form. Thanks to Swiss Biotech, the 1/1 page (4c) 1/2 page (4c) 1/3 page (4c) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Product information € 3,000 € 2,200 € 1,800 . . . . . . . . . . . € 400 pages) . . . . € 500 SWISS BIOTECH... PA ...is RT N E R A S S O C I AT I O N S an alliance of four leading Biotech regions of Switzerland (Bio Alps, BioPolo Ticino, Basel Area and Greater Zurich Area). They have combined efforts to streamline interests of the national biotech sector. The SWX Swiss Exchange holds a leading position in terms of lifescience listings and offers European companies from that industry – be they located in Biotechnology Switzerland or abroad – access to an internationalNET WORK ly recognised financial marketplace. The initiative was co-founded by the SBA which also manages the executive office of Swiss Biotech. C O M PA N Y P R O F I L E : 1/1 page advertorial/company profile (max. 4,000 characters + 1 image) . . . 2/1 page advertorial/company profile (max. 8,000 characters + 2 images) . . @ € 3,000 Domenico Alexakis is Executive Director of the Swiss Biotech Association. € 4,000 JOB OFFERS: 1/1 page b/w . . . . . . . . . . . . . . 1/2 page b/w . . . . . . . . . . . . . . 1/4 page b/w . . . . . . . . . . . . . . For further information please visit www.swissbiotechassociation.ch www.swissbiotech.org € 1,000 € 500 € 250 INSERTS: 2-page . . . . . . . . . . . . . . . . . 4-page . . . . . . . . . . . . . . . . . € 3,000 € 4,000 SUPPLEMENTS/INSERTS: up to 25 g . . . . . . . . . . . . . . . . up to 50 g . . . . . . . . . . . . . . . € 3,000 € 5,000 Council of European BioRegions CMYK Blue: 100/15/0/35 Orange: 0/75/90/0 plus delivery charges R E C I P I E N T S BY S E C T O R : GEOGR APHIC COVER AGE: Region . . . . . . . . . . . . . . . . . Western Europe (GB, IRL, F and BeNeLux) . Central Europe (D, A and CH) . . . . . . Southern Europe (P, E, I, GR, M and CY) Northern Europe (S, FIN, DK and NOR) . Eastern Europe (PL, CZ, SK, HR, HUN, SLO, LIT, LET and EST) . . . . . . . . . . Other regions (USA, CDN, J, and AUS) . . . . 29 % 24 % 18 % 11 % Copies 3,065 2,537 1,903 1,163 Industry . . . . . . . . . . . . . . . . . . CompaniesEBE pharma / medicine / biotechnology White Paper on Personalised Industrial large-scale production / chemistry Medicine Service provider / supplier / laboratory . Agriculture and food production . . . . 79 % 33 % 21 % 17 % 8% EBE is a specialised group of European Federation of Pharmaceutical Industries and Associations, EFPIA 10 % . 8% 1,057 845 C I R C U L AT I O N : Print run . . . . . . . . . . . . . . . . . Actual circulated copies . . . . . . . . . . Regular recipients / subscribers . . . . . › received as part of membership package › as single subscriptions . . . . . . . . . Free copies . . . . . . . . . . . . . . . . › complimentary copies for trade shows, events, media partners etc . . . . . . . Other, archive and author copies . . . . . Research . . . . . . . . . . . . . . . . . Public law research institutes . . . . . . Private industry research institutes . . . Private industry / other . . . . . 11,000 10,560 8,260 5,640 2,620 2,300 . . 2,170 430 . . . . . . . . . 19% 11 % 8% 2% R E C I P I E N T S BY P O S I T I O N : › › › › › › › Lab- / division- / unit leaders . . . . . Company- / operations management . Politics / foreign trade / business development R&D / education . . . . . . . . . . . Distribution / sales / marketing . . . . Organisation / administration . . . . . Private subscribers / other . . . . . . 25 % 20 % 18 % 12 % 11 % 10 % 4% Contact: Oliver Schnell, Andreas Macht, Christian Böhm | Tel. +49 030 264921-45/-54/-49 | Email: [email protected] Print Advertising Formats Advert 1/1 Advert 1/2 horizontal 184 x 235 m m 184 x 120 m m 175 x 229 m m 175 x 118 m m (|transkript) 90 x 235 m m (|transkript) (European Biotech) 1/1 Advert 1/2 vertical (|transkript) 85 x 228 m m (European Biotech) within type area 1/2 within type area 1/2 210 x 275 m m trim size 210 x 134 m m trim size Advert 1/3 horizontal Advert 1/3 vertical (European Biotech) within type area 102 x 275 m m trim size Advert 1/4 vertical 58 x 235 m m 184 x 74 m m 90 x 114 m m 55 x 228 m m 175 x 76 m m 85 x 110 m m within type area within type area (|transkript) (|transkript) (European Biotech) (|transkript) (European Biotech) 1/3 within type area 70 x 275 m m trim size 1/3 210 x 89 m m trim size Advert 1/8 horizontal Advert 1/4 horizontal 184 x 55 m m 184 x 30 m m 175 x 55 m m 175 x 30 m m within type area within type area (|transkript) (|transkript) (European Biotech) (European Biotech) 1/4 Special formats e. g. solus adverts, stoppers or junior pages on request (European Biotech) 1/4 1/8 Print specifications Formats: › bound halftone images must be submitted with at least 300 dpi (bitmaps with min. 800 dpi) in the production size for CMYK and/or greyscale models Bleed & crop marks: Adverts should have a bleed extending 3 mm beyond trim size. 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BIOCOM AG will not be responsible for improperly prepared copy material that does not comply with the publisher’s digital or mechanical requirements. Necessary replacement or editing of copy material by the publisher as a result of technical non-compliance will incur a surcharge. Online Advertising Formats Premium Banner Leaderboard Banner Skyscraper At the top and in the centre of the news Above the website header Exclusive right-hand placement Format 468 x 60 pixels Format 728 x 90 pixels Format 160 x 800 pixels 120 x 600 pixels Standard Banner Medium Rectangle Product-Ad Centred, in rotation with other banners Exclusive right-hand placement Homepage right-hand + product rubric Format 468 x 60 pixels Format 300 x 250 pixels Format Text with max. 1,500 characters + 1 image in 16:9 format Video-Ad eNewsletter Sponsor Banner Homepage right-hand + video rubric Placing on request Format QuickTime (mov, m4v, mp4), Codec H.264 min. 720 x 576 Format 468 x 60 pixels Special Formats ? Expandable Banner, Flash Layer, additional on request Technical Data for Online Advertising Data formats: Optional data formats for all adverts except newsletter and expandable banner: JavaScript-/NoScript-Tag, iFrame, GIF, JPEG, SWF, HTML, TEST (max. 150kB) Data formats Newsletter: GIF, JPEG (max. 100kB) Data formats Expandable Banner: JavaScript-/NoScript-Tag With customer-delivered interactive formats (JavaScript, Flash), the size of the advert panel must comply with the size of the booked banner format. In particular, this surface area may not be increased through interaction. Special advertising formats: In the case of the special format “expandable banner”, rolling-out is carried out by mouse-over and rolling-in by mouse-out only. Further special advertising formats available on request. Technical compatibility: The use of ClickTags is an option in flash-banners. Please remember with flash-banners that you must also deliver an alternative graphic (GIF/JPEG) as well as a destination-URL. Links within Flash-files must be defined by an “absolute URL” (“http://www.domain.de/path/file”). Please test your Flash-file before sending it to BIOCOM AG To ensure complete compatibility with JavaSript-Tags, please also send the entire tag, including a “NoScript” variant. The operating system and/or browser compatibility of interactive formats is the sole responsibility of customers and/or their agencies. Sound/music: Sound or music must be activated via click or mouseover only. Users should have the chance to switch the sound on/off manually. Data delivery: Adverts must be delivered no later than three workdays before publication date to: [email protected] Our general terms and conditions for advertising in print and digital media apply (as of September 2014.) Reporting: Optional reporting of your online campaign is available. Contact: Andreas Macht Business Economist Sales & Marketing Oliver Schnell Business Economist Head of Marketing Christian Böhm Business Graduate Sales & Marketing Tel.: +49-30-264921-54 [email protected] Tel.: +49-30-264921-45 [email protected] Tel.: +49-30-264921-49 [email protected] BIOCOM AG has been tracking the development of biotechnology and life sciences in Germany and all over Europe for nearly 30 years. Content-driven and success-orientated, enthusiastic about the subject and always committed to the customer – that's the way we present our top end magazines and digital news portals, as well as the valid results generated throughout our consulting and project management divisions. BIOCOM®