Module Handbook - Technische Hochschule Nürnberg
Transcrição
Module Handbook - Technische Hochschule Nürnberg
Bachelor of Arts International Business Module Catalogue (SPO 2013) www.th-nuernberg.de/ib WINTER SEMESTER 2016-17 TH Nürnberg Georg-Simon-Ohm Bahnhofstraße 87 D-90402 Nürnberg Phone: +49-(0)911-5880-2888 Fax: +49-(0)911-5880-2884 [email protected] Updated: October 2016 Course Catalogue Bachelor of Arts in International Business Content 1. Structure of the Bachelor Program .................................................................................................... 5 2. Modular Structure of the Degree Program ......................................................................................... 7 3. Module Descriptions ........................................................................................................................... 8 1. Module: Business Mathematics ...................................................................................................... 8 2. Module: Foundations of Business Administration .......................................................................... 9 3. Module: Financial Accounting ....................................................................................................... 11 4. Module: Cost Accounting .............................................................................................................. 12 5. Module: Statistics .......................................................................................................................... 13 6. Module: Informatics ...................................................................................................................... 14 7. Module: Business Law ................................................................................................................... 16 8. Module: Basic Study Techniques ................................................................................................... 17 8.1 Course: Presentation and Communication Techniques .......................................................... 17 8.2 Course: Scientific Methods and Research ............................................................................... 18 9. Module: Business Language I ........................................................................................................ 20 9.1 Course: Business Language Ia (English – for non-native English speakers)............................. 20 9.2 Course: Business Language Ib (English – for non-native English speakers) ............................ 21 10. Module: Business Language II ..................................................................................................... 23 10.1 Course: Business Language IIa ............................................................................................... 23 10.2 Course: Business Language IIb .............................................................................................. 24 11. Module: Study Abroad ................................................................................................................ 25 11.1 Course: Intercultural Communication ................................................................................... 25 11.2 Courses: Business Electives Abroad ...................................................................................... 26 11.3 Courses: General Electives Abroad........................................................................................ 26 12. Module: Internship ...................................................................................................................... 27 12.1 Internship (outside of Germany) ........................................................................................... 27 12.2 Course: Internship Seminar ................................................................................................... 28 13. Module: Economics I ................................................................................................................... 29 14. Module: Economics II .................................................................................................................. 30 15. Module: Operations and Environmental Management .............................................................. 31 15.1 Course: Operations Management ......................................................................................... 31 15.2 Course: Environmental Management in Business................................................................. 32 16. Module: Marketing...................................................................................................................... 33 Updated: October 10, 2016 Nuremberg Institute of Technology Page 2 Course Catalogue Bachelor of Arts in International Business 17. Module: Personnel Management ............................................................................................... 34 18. Module: Finance, Investment and Capital Budgeting ................................................................. 35 19. Module: International Business Law ........................................................................................... 36 20. Module: International Business Administration I........................................................................ 38 20.1 Course: International Financial Management ....................................................................... 38 20.2 Course: International Accounting and Taxation .................................................................... 39 21. Module: International Business Administration II....................................................................... 39 21.1 Course: International Pricing Strategies ................................................................................ 40 21.2 Course: Case Studies in International Business ..................................................................... 40 22. Module: Focus Electives I ............................................................................................................ 42 23. Module: Focus Electives II ........................................................................................................... 43 Career Focus - Controlling ................................................................................................................. 45 Focus Elective 1a – Controlling I ........................................................................................................ 45 Focus Elective 1b – Seminar Controlling I ......................................................................................... 46 Focus Elective 2 – Controlling II ......................................................................................................... 47 Career Focus - Finance ...................................................................................................................... 48 Focus Elective 1 – Case Studies in International Finance .................................................................. 48 Focus Elective 2 – Corporate Finance................................................................................................ 49 Focus Elective 3 – Finanzen I ............................................................................................................. 50 Career Focus – Health Economics ..................................................................................................... 51 Focus Elective 1 – Gesundheitsökonomie I ....................................................................................... 51 Focus Elective 2 – Gesundheitsökonomie II ...................................................................................... 54 Career Focus – Human Resources Management .............................................................................. 56 Focus Elective 1 – Personalmanagement mit Fallstudien ................................................................. 56 Focus Elective 2 – Personalwirtschaft und -praxis ............................................................................ 57 Career Focus – International Economics ........................................................................................... 58 Focus Elective 1 – Energy and Development..................................................................................... 58 Focus Elective 2 – Introduction into Economics of European Integration ........................................ 60 Focus Elective 3 – Principles of International Economics ................................................................. 61 Focus Elective 4 – Internationale Mikroökonomie............................................................................ 62 Focus Elective 5 – Principles of International Economics and Energy .............................................. 65 Career Focus – Marketing ................................................................................................................. 67 Focus Elective 1 – Product and Market Development ...................................................................... 67 Updated: October 10, 2016 Nuremberg Institute of Technology Page 3 Course Catalogue Bachelor of Arts in International Business Focus Elective 2 – Vertriebsführung .................................................................................................. 68 Focus Elective 3 – Consumer Behavior.............................................................................................. 69 Focus Elective 4 – International Business Marketing Simulation ...................................................... 70 Focus Elective 5 – International Sales and Purchasing...................................................................... 71 Career Focus – Operations Management/Logistics .......................................................................... 73 Focus Elective 1 – Distribution und Supply Chain Management....................................................... 73 Focus Elective 2 – Einkauf und Supply Management ........................................................................ 74 Focus Elective 3 – Produktionsplanung und -steuerung ................................................................... 75 General Electives (without focus) ..................................................................................................... 77 General Elective 1 – Innovation Management .................................................................................. 77 General Elective 2 – International Business Negotiations ................................................................ 78 General Elective 3 – Außenwirtschaft II ............................................................................................ 79 General Elective 4 – Future Trends in International Business........................................................... 81 General Elective 5 – Business Model Generation ............................................................................. 82 24. Module: Management................................................................................................................. 84 24.1 Course: Strategic Management ............................................................................................. 84 24.2 Course: International Management with Cases .................................................................... 85 25. Module: Project Work ................................................................................................................. 87 26. Module: Bachelor’s Thesis........................................................................................................... 88 26.1 Course: Bachelor’s Thesis ...................................................................................................... 88 26.2 Course: Bachelor Seminar ..................................................................................................... 89 Appendix: .......................................................................................................................................... 90 12.2 Course: Forwarding and Transportation Management ....................................................... 90 Updated: October 10, 2016 Nuremberg Institute of Technology Page 4 Course Catalogue Bachelor of Arts in International Business 1. Structure of the Bachelor Program The first three semesters are spent at Nuremberg Tech. During this time period the foundations for the program are laid by offering classes in Mathematics, Statistics, Accounting, Law, etc. English language classes and classes in another foreign language as well as classes in Intercultural Communication prepare for the time abroad. An internship of 20 weeks in an internationally operating company or organization is scheduled for the 4th semester followed by a study semester abroad, the student’s 5th semester, at one of over 70 partner universities of Nuremberg Tech. While at a partner university the student has to attend business related classes with at least 21 ECTS or 12 weekly contact hours plus one or two classes in general sciences (social studies, cultural issues) with at least 4 ECTS or 4 weekly contact hours. The remaining two semesters of the program emphasize classes with an international perspective, like International Financial Management, International Pricing Strategies, International Accounting and Taxation, etc. Besides the obligatory courses students will be able to choose from a variety of electives depending on their future career plans. With the Bachelor’s thesis the study program can be concluded in 7 semesters, awarding the student with 210 ECTS. Updated: October 10, 2016 Nuremberg Institute of Technology Page 5 Course Catalogue Bachelor of Arts in International Business Updated: October 10, 2016 Nuremberg Institute of Technology Page 6 Course Catalogue Bachelor of Arts in International Business 2. Modular Structure of the Degree Program Each module is considered one unit, which can consist of several courses. The weight of each module is determined by the amount of credit points which are assigned to the course(s) within a particular module. The arrangements for the courses in terms of course structure, exam performance, etc. are defined in the Study and Exam Regulations (SPO) of the degree program and summarized in the following table: Updated: October 10, 2016 Nuremberg Institute of Technology Page 7 Course Catalogue Bachelor of Arts in International Business 3. Module Descriptions 1. Module: Business Mathematics Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature Workload in full hours (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours (workload): Updated: October 10, 2016 1 – Basic Module Business Mathematics 1/1 1 semester Compulsory Undergraduate Business Mathematics Prof. Dr. Frank-Ulrich Fricke English Once a year (winter semester) None 5 150 hours 4 hrs/week or 60 contact hours (=45 min.) Written exam (90 min.) Lecture (plus tutorial) Overview on financial methods for investment decisions. To apply techniques of linear programming, differential and integral calculus to business and economic problems. English competence in the terminology of the subject. • Calculations, compounding of interest, annuity and repayments, return on capital • Calculation of matrices and linear equations • Differentiation of economic functions with one or more variables • Introduction into the theory of probability Ernest F. Häusler, Richard S: Paul: Introductory Mathematical Analysis for Business, Economics, and the Life and Social Sciences, Prentice Hall International, New Jersey. 45 hrs 5 hrs 40 hrs 25 hrs 0 hrs 35 hrs 150 hrs Nuremberg Institute of Technology Page 8 Course Catalogue Bachelor of Arts in International Business 2. Module: Foundations of Business Administration Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Contents Recommended literature 2 – Basic Module Foundations of Business Administration 1/1 1 semester Compulsory Undergraduate Foundations of Business Administration Prof. Dr. Naiming Wei English Once a year (winter semester) None 5 150 hours 4 hrs/week or 60 contact hours (45 min.) Written exam 90% (90 min.) and presentations or written assignments 10%. Both parts have to be passed successfully Lecture, Exercise, Case study and group work/presentation Understanding fundamental business administration concepts in order to assess the internal and external company environment. Ability to apply theory into practice using topical business themes. English competence in the terminology of the subject. Contents include: • Basics of economy (demand & supply, principles of market economy, types of economic systems) • Basics of business (what is business, major performance indicators) • Constitutional business decisions (legal forms, location selection, co-operation between companies, liquidation of companies) • Normative management (mission & vision, business ethics and CSR) • Strategic and operative management • Organisational structure • Huamn resource management and leaderhship • Sales and marketing • Operations (R&D, production, quality, purchasing, logistics) • Finance and controlling Griffin, R.J./ Ebert, R.W. (2006) Business, 8th Edition, Pearson Wöhe/Döring (2010) Einführung in die Allgemeine Betriebswirtschaftslehre, 24. Auflage, Verlag Franz Vahlen For further reading/alternative: Hungenberg H.: Strategisches Management in Unternehmen (2012), 7. Auflage, Gabler Verlag Kotler, P & Keller, K, (2011) Marketing Management, 14th edition, Pearson Workload in full hours (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Homework Group work / Tutorials Presentations Updated: October 10, 2016 45 hrs 25 hrs 20 hrs 20 hrs 0 hrs Nuremberg Institute of Technology Page 9 Course Catalogue Bachelor of Arts in International Business Exam preparation Total hours (workload): Updated: October 10, 2016 40 hrs 150 hrs Nuremberg Institute of Technology Page 10 Course Catalogue Bachelor of Arts in International Business 3. Module: Financial Accounting Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature Workload in full hours (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours (workload): Updated: October 10, 2016 3 – Basic Module Financial Accounting 1/1 1 semester Compulsory Undergraduate Financial Accounting Prof. Dr. René Heelein English Once a year (winter semester) None 5 150 hours 4 hrs/week or 60 contact hours (= 45 min.) Written exam (90 min.) Lecture and group work Techniques of book keeping. Understanding the annual report. Establishing and analysing an annual report. English competence in the terminology of the subject. • Concept and ideas behind financial accounting • Techniques of book keeping • Establishing and valuing of the positions in an annual report (balance sheet, profit & loss account, cash flow) • Balance sheet analysis Kieso/Weigandt/Kimmel: Financial Accounting, Wiley 45 hrs 18 hrs 37 hrs 9 hrs 8 hrs 33 hrs 150 hrs Nuremberg Institute of Technology Page 11 Course Catalogue Bachelor of Arts in International Business 4. Module: Cost Accounting Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature Workload in full hours (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours (workload): Updated: October 10, 2016 4 – Basic Module Cost Accounting 1/2 1 semester Compulsory Undergraduate Cost Accounting Prof. Dr. René Heelein English Every semester Recommended course: Financial Accounting 5 150 hours 4 hrs/week or 60 contact hours (= 45 min.) Written exam (90 min.) Lecture and group work Techniques of Cost accounting. Basic understanding of the types of costs, actual and standard costing, variance analysis. English competence in the terminology of the subject. • Purpose of cost accounting • Recognition and measurement of cost element • Calculating the manufacturing and sale prices • Budget / actual comparison • Variance analysis Horngren: Cost Accounting, Prentice Hall 45 hrs 21 hrs 28 hrs 14 hrs 0 hrs 42 hrs 150 hrs Nuremberg Institute of Technology Page 12 Course Catalogue Bachelor of Arts in International Business 5. Module: Statistics Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature 5 – Basic Module Statistics 1/2 1 semester Compulsory Undergraduate Business Statistics Mr. Stefan Fischer English Once a year (summer semester) None 5 150 hours 4 hrs/week or 60 contact hours (= 45 min) Written exam (90 min.) Lecture, tutorials and group work To know basic concepts and techniques of statistical analysis and to be able to apply it to business and economical problems. English competence in the terminology of the subject. • Data collection and processing, frequency tables, charts, calculation and interpretation of averages and measures of dispersion • Indices; simple and multiple regression and correlation analysis • Time series analysis and forecasting techniques • Sampling and sampling distributions, confidence intervals, required sample size, test of means and proportions, type I and type II errors, chi-square tests: goodness of fit and independence tests. Paul Newbold: Statistics for Business and Economics James T. McClave et al.: Statistics for Business and Economics Wonnacott : Introductory Statistics for Business and Economics Workload in full hours (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours (workload): Updated: October 10, 2016 W. Feller An introduction to Probability Theory and its Applications Volume I and II 45 hrs 15 hrs 60 hrs 0 hrs 0 hrs 30 hrs 150 hrs Nuremberg Institute of Technology Page 13 Course Catalogue Bachelor of Arts in International Business 6. Module: Informatics Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature Workload in full hours (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Updated: October 10, 2016 6 – Basic Module Informatics 1/2 1 semester Compulsory Undergraduate Business Information Systems Applied Information Technology Prof. Dr. Walter Lösel, Prof. Dr. Christian Langenbach, Stefan Reichert English Once a year (summer semester) None 5 150 hours 4 hrs/week or 60 contact hours (= 45 min.) Written exam (90 min.) Lecture, Blended Learning, Exercises Knowledge of the foundations of Business Information Systems like • computers and operating systems • networks and mobile computing • data representation and data management • information systems and electronic business • modelling and development methods Knowledge of common software tools to perform typical tasks of a student and a business professional, like • preparing presentations • writing and formatting large papers • calculating business figures • organizing and analysing data • securing electronic communication English competence in the terminology of the subject. Information Technology and Information Systems: • computers and operating systems • networks and mobile computing • data representation and data management • information systems and electronic business • modelling and development methods Software Tools: • Microsoft Office (Word, Excel, Powerpoint, Access) • ARIS Express • JavaScript Editor (Notepad++) • Cryptophane Kroenke, David M., Using MIS, Pearson, 6th edition (2013). 45 hrs 35 hrs 50 hrs 0 hrs 0 hrs 20 hrs Nuremberg Institute of Technology Page 14 Course Catalogue Bachelor of Arts in International Business Total hours (workload): Updated: October 10, 2016 150 hrs Nuremberg Institute of Technology Page 15 Course Catalogue Bachelor of Arts in International Business 7. Module: Business Law Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 7 – Basic Module Business Law 1/2 1 semester Compulsory Undergraduate Business Law Prof. Dr. jur. Renate Isabel Schüller English Every semester None 5 150 hours 4 hrs/week or 60 contact hours (= 45 min) Written exam (90 min.) Interactive lecture and case studies, a tutorial with 2 SWS is offered as well The student should learn how to set up and structure a legal contract. The fundamental knowledge of constructing a contract regardless of the type (employment contract, …) shoud be conveyed. The legal obstacles to the effective conclusion of the contract must be recognized. The special consumer protection remedies should be learned. In addition to the placement of concrete legal action, it is a key objective of this module, that students can grasp complex issues and problem-oriented arguments to find a solution. The aim is further to improve the linguistic skills by improving the legal argumentation. English competence in the terminology of the subject. • Essentials of the general fields of civil code, contract law and property law with special emphasis on the conclusion of contracts, revocation and rescission of contracts, representation and irregular performance (especially delay of delivery and warranty in case of damaged items) • Essentials of the commercial code with special emphasis on representation of merchants An approx. 80 page script is available on the university’s intranet (with special remarks to further readings). 45 hrs 19 hrs 24 hrs 42 hrs 0 hrs 20 hrs 150 hrs Nuremberg Institute of Technology Page 16 Course Catalogue Bachelor of Arts in International Business 8. Module: Basic Study Techniques Module number Module title Year / Semester Duration of module Type of module Course(s) in the module ECTS-Points Assessment 8 – Basic Module Basic Study Techniques 1/1 1 semester Compulsory - Presentation and Communication Techniques - Scientific Methods and Research 5 In total 100 points: - Presentation and Communication Techniques: Presentation of about 20 min. (30 points of total grade – a minimum of 20 points is required for passing this course) - Scientific Methods and Research: 2 written assignments Essay plan and Academic Essay (70 points of total grade – a minimum of 35 points is required for passing this course) Grade will be shown on transcript of records, but is not included in calculating the grade point average (GPA); Class attendance is mandatory 8.1 Course: Presentation and Communication Techniques Course number Course title Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites Total hours of study (workload) Hrs/week/contact hours Teaching method Learning objectives Course contents Updated: October 10, 2016 8.1 Presentation and Communication Techniques 1/1 1 semester Compulsory Undergraduate Ms Julia Ellis English Once a year (winter semester) None 75 hours 2 hrs/week or 30 contact hours (= 45 min) Seminar with focus on student presentations and group work. This course will provide students with general presentation and communication skills and will help them to gain security in presenting in front of diverse audiences. The participants of this course will learn the elements, the structure and presentation tools for an effective presentation. Moreover, they will become aware of their own way of communicating and will learn how to effectively use verbal and nonverbal communication in order to successfully target their audience. English competence in the terminology of the subject. Efficient preparation, logical structure of a presentation, guidelines for an effective presentation design, increased awareness of appropriate verbal and nonverbal communication, developing an individual presentation style based on personal strengths, improving selfawareness, increasing confidence and decreasing insecurity and nervousness, rules of feedback. Nuremberg Institute of Technology Page 17 Course Catalogue Bachelor of Arts in International Business Recommended literature Workload specification (= 60 minutes) Seminar time Seminar preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Distribution of handouts about theoretical concepts. 23 hrs 5 hrs 7 hrs 28 hrs 12 hrs 0 hrs 75 hrs 8.2 Course: Scientific Methods and Research Course number Course title Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites Total hours of study (workload) Hrs/week/contact hours Teaching method Learning objectives Course contents Recommended literature 8.2 Scientific Methods and Research 1/1 1 semester Compulsory Undergraduate Prof. Dr. Helen Rogers English Once a year (winter semester) None 75 hours 2 hrs/week or 30 contact hours (= 45 min) Lecture, in-class and homework assignments and group work. The goal for the students is for them to practice writing a proper academic paper and learn how to structure and research arguments scientifically, using theory to support the thesis. The methodology used is that of guided learning by doing. The doing is writing two assignments based on the theory being taught in the parallel course ‘Foundations of Business Administration’. The imported theory will be used by the student as an explanation and logic support. English competence in the terminology of the subject. The time up to the first assignment is taken up with general information on writing a short essay paper. Topics covered here fall under the writing process including: foundations, avoiding plagiarism, from titles to outlines, reading and note taking. The follow-on main stage prepares the student for a complete academic paper and the contents include: title, table of contents, executive summary, introduction, literature review, use of theory, methodology, results, discussion, the conclusion and appendix. The Harvard method of referencing is adopted. Bailey/Stephen/Routledge: Academic Writing: A Handbook for International Students, 2nd Edition, (2009). Murray, N./Beglar, D.: Inside Track: Writing dissertations & theses, Pearson (2009) Workload specification (= 60 minutes) Lecture time Updated: October 10, 2016 Turabian, K.: A Manual for Writers of term papers, theses and dissertations, University of Chicago Press, any edition is OK. 20 hrs Nuremberg Institute of Technology Page 18 Course Catalogue Bachelor of Arts in International Business Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 18 hrs 32 hrs 5 hrs 0 hrs 0 hrs 75 hrs Nuremberg Institute of Technology Page 19 Course Catalogue Bachelor of Arts in International Business 9. Module: Business Language I Module number Module title Year / Semester Duration of module Type of module Course(s) in the module ECTS-Points 9 – Basic Module Business Language I 1 / 1 and 1 / 2 2 semesters Compulsory - Business Language Ia - Business Language Ib 4+4 9.1 Course: Business Language Ia (English – for non-native English speakers) Course number Course title Year / Semester Duration of course Type of course Level Lecturers Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature 9.1 Business Language Ia (C1) 1/1 1 semester Compulsory Undergraduate Mrs Anne Maria Vizethum, Mr Shawn Tootle English Once a year (winter semester) Advanced knowledge in English, at least B2-level 4 120 hours 4 hrs/week or 60 contact hours (= 45 min) Written exam (90 min.) – Class attendance mandatory Instruction, presentations and group work Giving an effective presentation, writing job applications, developing communication and writing skills while becoming more fluent and confident in using the language of business. Mr Tootle: The Presentations course takes the students systematically through the key stages of making presentations, from planning and introducing to concluding and handling questions. Skills such as structuring information, using rhetorical tools with an appropriate style of language, using visual aids and adopting the right body language are focused on. Each student is required to give a 15minute presentation using the various skills acquired through the course. The presentation dates are spaced over the course of two semesters. Mrs Vizethum: This two–semester course has been specifically designed and developed for students in higher education and focuses on core areas in business and economics. Specialist business language is covered through reading and listening activities with ample opportunity to use the new language in writing assignments, discussions, role plays and case studies. Mr Tootle: Handout material available online over the oncampus intranet or as a pdf directly from Mr Tootle: [email protected] Mrs Vizethum: Market Leader (Upper Intermediate) David Cotton / David Falvey Market Leader Business English Course Book ISBN 1-405-81338-5 Market Leader English Practice File ISBN 1-4058-1340-7 Updated: October 10, 2016 Nuremberg Institute of Technology Page 20 Course Catalogue Bachelor of Arts in International Business Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 45 hrs 0 hrs 15 hrs 20 hrs 20 hrs 20 hrs 120 hrs 9.2 Course: Business Language Ib (English – for non-native English speakers) Course number Course title Year / Semester Duration of course Type of course Level Lecturers Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature 9.2 Business Language Ib (C1) 1/2 1 semester Compulsory Undergraduate Mrs Anne Maria Vizethum, Mr Shawn Tootle English Once a year (summer semester) Successful completion of course Business English Ia (C1) 4 120 hours 4 hrs/week/ 60 contact hours Written exam (90 min.) – Class attendance mandatory; Instruction, presentations and group work Giving an effective presentation, writing job applications, developing communication and writing skills while becoming more fluent and confident in using the language of business. Mr Tootle: The summer term concentrates on applying for a job in English and takes students step-by-step through the applications process from putting together a CV, writing a letter of application and speaking convincingly in a job interview. You will not only learn the basics of the application process but also acquire the specific language skills and vocabulary needed for making a positive impression when searching for a job in the English-speaking world. Assignments include writing your CV in English as well as drafting a letter of application after which interviews will be rehearsed and conducted – all in class. Mrs Vizethum: This two–semester course has been specifically designed and developed for students in higher education and focuses on core areas in business and economics. Specialist business language is covered through reading and listening activities with ample opportunity to use the new language in writing assignments, discussion, role plays and case studies. Mr Tootle: Handout material available online over the oncampus intranet or as a pdf directly from Mr Tootle: [email protected] Mrs Vizethum: Market Leader, Upper Intermediate, David Cotton / David Falvey Market Leader Business English Course Book, ISBN 1-405-81338-5 Market Leader English Practice File, ISBN 1-4058-1340-7 Updated: October 10, 2016 Nuremberg Institute of Technology Page 21 Course Catalogue Bachelor of Arts in International Business Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 45 hrs 0 hrs 15 hrs 20 hrs 20 hrs 20 hrs 120 hrs Nuremberg Institute of Technology Page 22 Course Catalogue Bachelor of Arts in International Business 10. Module: Business Language II Module number Module title Year / Semester Duration of module Type of module Course(s) in the module ECTS-Points 10 – Basic Module Business Language II 1 / 2 and 2 / 3 2 semesters Compulsory - Business Language IIa - Business Language IIb 4+4 10.1 Course: Business Language IIa - French, Italian, Spanish - German (for international students) Course number Course title Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 10.1 French B1, Italian B1, Spanish B1, German B1 1/2 1 semester Compulsory Undergraduate Native speaker French, Italian, Spanish, German Every semester Intermediate knowledge, at least A2 level 4 120 hours 4 hrs/week or 60 contact hours (= 45 min) Written exam (90 min.) Lecture and group work Laying the foundation for business and trade correspondence within the target group. Oral presentations and conversations in the target language. Presentations and conversational techniques. French B1: Important situations and simple dialogs in a business environment and daily life. Grammar, speaking and understanding Italian B1: Conversations in small groups (topics like politics, art, music, work) Spanish B1: Listening and understanding, speaking and writing; handling daily life situations; grammar, prepositions and times (e.g. subjuntivo). German B1: Training of reading, writing and speaking; repeating and deepening of basic grammar Depends on chosen language. 45 hrs 0 hrs 15 hrs 20 hrs 20 hrs 20 hrs 120 hrs Nuremberg Institute of Technology Page 23 Course Catalogue Bachelor of Arts in International Business 10.2 Course: Business Language IIb - French, Italian, Spanish - German (for international students) Course number Course title Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 10.2 French B2, Italian B2, Spanish B2, German B2 2/3 1 semester Compulsory Undergraduate Native speaker French, Italian, Spanish, German Every semester Successful completion of French B1, Italian B1, Spanish B1 or German B1 4 120 hours 4 hrs/week or 60 contact hours (= 45 min) Written exam (90 min.) Lecture and group work Enhancement of knowledge in business and trade terminology in the area of sales, finance, advertising, and economics. Leading negotiations, initiating and carrying on of business or trade transactions in written form; furthering of presentations and conversational techniques. French B2: Prerequisite is a solid foundation of French (4-5 years of French classes) Italian B2: Solidifying grammar and vocabulary, learning the various meanings of words in regard to different situations Spanish B2: Deepening the active and passive vocabulary and grammar German B2: Enlarging the active and passive vocabulary and strengthening the grammar; reading of texts in present-day language Depends on chosen language. 45 hrs 0 hrs 15 hrs 20 hrs 20 hrs 20 hrs 120 hrs Nuremberg Institute of Technology Page 24 Course Catalogue Bachelor of Arts in International Business 11. Module: Study Abroad Module number Module title Year / Semester Duration of module Type of module Course(s) in the module ECTS-Points 11 Study Abroad 1 / 2 and 3/5 2 semesters Compulsory - Intercultural Communication - Business Electives Abroad – to be attended at partner university - General Electives Abroad – to be attended at partner university 3+21+4 11.1 Course: Intercultural Communication Course number Course title Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites ECTS Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents 11.1 Intercultural Communication 1/2 1 semester Compulsory Undergraduate Mr. Wolfgang Jockusch English Once a year (summer semester) None 3,0 90 hours 2 hrs/week or 30 contact hours (= 45 min) Exam (90 min) Seminar with active student participation To become familiar with the notions of culture, culture studies, multicultural communication as well as practical problems that may arise resulting from contact between people having differing cultural backgrounds. Getting comprehensive knowledge about correct application of subject-specific terminologies and vocabulary in English. English competence in the terminology of the subject. Readings on and discussion of important topics in intercultural communication: defining culture; motivation for intercultural studies; objective vs. subjective culture; other important components of culture; practical applications of intercultural studies Lecture notes with recommended literature Recommended literature Workload in full hours (= 60 minutes) Lecture time 23 hrs Lecture preparation: Literature 67 hrs study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours (workload): 90 hrs Updated: October 10, 2016 Nuremberg Institute of Technology Page 25 Course Catalogue Bachelor of Arts in International Business 11.2 Courses: Business Electives Abroad Course number Course title Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature 11.2 Business Electives Abroad 3/5 1 semester Compulsory Undergraduate Determined by partner university abroad English, French, Italian, Spanish Once in the degree program None 21 Depending on courses offered at partner university abroad At least 12 hrs/week/ 180 contact hours Written/oral exams, presentations and assignments – Grades will be shown on transcript of records, but are not included in calculating the grade point average (GPA). Lectures, case studies, presentations and group projects. Courses to be selected have to be in the field of business or economics in order to enhance and strengthen the basis which was laid at home university; the students will be exposed to another system of studying. Determined by partner university abroad. Determined by partner university abroad. 11.3 Courses: General Electives Abroad Course number Course title Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature Updated: October 10, 2016 11.3 General Electives Abroad 3/5 1 semester Compulsory Undergraduate Determined by partner university abroad English, French, Italian, Spanish Once in the degree program None 4 Depending on courses offered at partner university abroad 4 hrs/week/ 60 contact hours Written/oral exams, presentations and assignments – Grades will be shown on transcript of records, but are not included in calculating the grade point average (GPA). Lectures, case studies, presentations and group projects. Selected can be any academic course which is not business and/or economics-related as to gain knowledge beyond the business context; Typically chosen courses: cultural studies, social issues, geography, languages. Determined by partner university abroad. Determined by partner university abroad. Nuremberg Institute of Technology Page 26 Course Catalogue Bachelor of Arts in International Business 12. Module: Internship Module number Module title Year / Semester Duration of module Type of module Course(s) in the module ECTS-Points 12 Internship 2/4 + 3/6 2 semesters Compulsory - Internship - Internship Seminar 29+1 12.1 Internship (outside of Germany) Course number Course title Year / Semester Duration of course Type of course Level Lecturer Frequency Prerequisites ECTS-Points Total hours of study (workload) Assessment Learning objectives Course contents Recommended literature Updated: October 10, 2016 12.1 Internship 2/ 4 1 semester or at least 20 weeks Compulsory Undergraduate Prof. Dr. Helen Rogers Every semester After completion of at least 3 regular study semesters 29 870 hours (20 weeks) Internship report, graded on a pass/fail scale Students should - be able to apply the contents of lectures in the context of the given business situation - Recognize business structures and be able to make use of these for their own work - Carry out and report on projects of which they are in charge - Work independently in a team - Recognize their own aptitude and skills as to take these into account later when choosing a suitable job • The internship should bring students closer to the job functions of organisations and companies which are operating in an international setting. • It should provide an opportunity to apply the knowledge and skills learnt so far in the program and to evaluate the experiences they gain in their practical work. • After a corresponding introduction students should carry out their task independently on their own or in a group with expert guidance. The practical experiences acquired should provide a better understanding and help students complete their studies. Not applicable Nuremberg Institute of Technology Page 27 Course Catalogue Bachelor of Arts in International Business 12.2 Course: Internship Seminar Course number Course title Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Preparation of Presentation Assessment Teaching method Learning objectives Course contents Recommended literature Updated: October 10, 2016 12.2 Internship Seminar 3/ 6 1 semester Compulsory Undergraduate Prof. Dr. Naiming Wei English Every semester After completion of internship 1 30 hours 8 contact hours per semester (= 45 min.) 5 hours (= 60 min.) 25 hours Applied group assignment (incl. presentation) based on your experiences; graded on a pass/fail scale. Attendance mandatory. Presentations Students can report and reflect upon their experiences they made during their internship and study abroad. The internship seminar can only be chosen after completion of the internship. Students are to organize a day workshop in which their experiences in search for an internship, during the internship, lessons learned, and experiences during their study abroad term are communicated to junior students. Not applicable Nuremberg Institute of Technology Page 28 Course Catalogue Bachelor of Arts in International Business 13. Module: Economics I Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature 13 – Advanced Module Economics I 2/3 1 semester Compulsory Undergraduate Macroeconomics Prof. Dr. Robert Jäckle English Once a year (winter semester) None 8 240 hours 6 hrs/week or 90 contact hours (= 45 min) Written exam (90 min.) [75% of total grade] and written exam during the term [25% of total grade] Lecture and case studies To understand the macroeconomic frame conditions in which companies act. To know basic concepts and techniques of macroeconomic analysis and to be able to apply it to business and economic problems. To understand basic issues of macroeconomic policies. English competence in the terminology of the subject. Intermediate course in Macroeconomics: Macroeconomic accounting; the business cycle, money and inflation, unemployment, economic policies under different exchange rate arrangements, Phillips-Curve analysis, demand vs. supply side policies, problems of demand side policies, determinants of economic growth. The theoretical analysis is consistently applied to real world cases. Mankiw 5 Ed., N. Gregory (2003): Macroeconomics, 5. Ed., New York Burda, Michael and Charles Wyplosz (2001): Macroeconomics. A European Text, 3. Ed., Oxford Miles, David/Andrew, Scott: Macroecnomics, Understanding the Wealth of Nations, Chichester, 2005 Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 68 hrs 0 hrs 90 hrs 17 hrs 0 hrs 65 hrs 240 hrs Nuremberg Institute of Technology Page 29 Course Catalogue Bachelor of Arts in International Business 14. Module: Economics II Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature 14 – Advanced Module Economics II 1/2 1 semester Compulsory Undergraduate Microeconomics Prof. Dr. Frank-Ulrich Fricke English Once a year (summer semester) None 8 240 hours 6 hrs/week or 90 contact hours (= 45 min) Written exam (90 min.) [75% of total grade] and written exam during the term [25% of total grade] Lecture and case studies To understand the economy as a complex, self-organizing system. To know basic concepts and techniques of microeconomic analysis and to be able to apply it to business and economic problems. To understand basic issues of economic and environmental policy. English competence in the terminology of the subject. Introductory course into Microeconomics: The economy as a complex, self-organizing system, economic theory of human behaviour, theory of the firm and market structure, implications of different market structures, game theory and strategic decision making, economic analysis of the state and economic policy, externalities and national and international environmental policy issues. Pindyck, Robert S./Daniel L. Rubinfeld: Microeconomics Robert Frank: Microeconomics and Behaviour David Besanko and Ronald R. Braeutigam: Microeconomics. An integrated approach Roger Perman et al: Natural Resource and Environmental Economics Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 68 hrs 15 hrs 72 hrs 20 hrs 15 hrs 50 hrs 240 hrs Nuremberg Institute of Technology Page 30 Course Catalogue Bachelor of Arts in International Business 15. Module: Operations and Environmental Management Module number Module title Year / Semester Duration of module Type of module Course(s) in the module ECTS-Points Assessment 15 – Advanced Module Operations and Environmental Management 2/3 1 semester Compulsory - Operations Management - Environmental Management in Business 5 - Operations Management: written exam (45 min) [50 % of total grade] - Environmental Management in Business: written exam (45 min) [50 % of total grade] 15.1 Course: Operations Management Course number Course title Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites Total hours of study (workload) Hrs/week/contact hours Teaching method Learning objectives Course contents Recommended literature 15.1 Operations Management 2/ 3 1 semester Compulsory Undergraduate Dr. Heiko Wrobel English Once a year Knowledge of mathematics and statistics for business 75 hours 2 hrs/week or 30 contact hours (= 45 min) Lecture and case studies Knowledge of the organisation of operations of firms, relevant methods in planning and execution of operations systems, measures of efficiency, basics of supply chain management. English competence in the terminology of the subject. • Manufacturing procedures and types of organisation; unit lists and use of components; product research and development, product innovation; standardisation, value analysis; the essence of quality. • Purchasing, acceptance of goods, organisation of stock; warehousing, supplying, manufacturing, dispatch (organisational integration); evaluation of suppliers. • Planning of inventory, purchasing and stock; operations and materials control. • Stockholding strategies, ratios, demand forecast. • Time systems; concept of capacity; production planning/ controlling; job planning. • Purchasing, production logistics; waste disposamanagement; assistance by data processing. Krajewski/Ritzman „Operations Management“ Heizer/Render „Prinziples of Operations Management“ Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Updated: October 10, 2016 23 hrs 10 hrs Nuremberg Institute of Technology Page 31 Course Catalogue Bachelor of Arts in International Business Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 10 hrs 18 hrs 0 hrs 14 hrs 75 hrs 15.2 Course: Environmental Management in Business Course number Course title Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites Total hours of study (workload) Hrs/week/contact hours Teaching method Learning objectives Course contents Recommended literature 15.2 Environmental Management in Business 2/ 3 1 semester Compulsory Undergraduate Prof. Dr. Frank Ebinger English Once a year None 75 hours 2 hrs / week / 30 contact hours (=45min) Lecture, presentation and discussion To recognize environmental issues as part of the management tasks, to attain knowledge on the prevailing problems and possible solution patterns in environmental management and to know important instruments (management systems, life-cycle analysis, reporting schemes). English competence in the terminology of the subject. • Private and public accountability • The long term view of environmental management versus short term view of shareholder interest. • Environmental management and environmental policy • Present and future environmental regulations influencing management decisions • Environmental management in the global context and value chains • Solutions and limitations to private environmental management Michael V. Russo: Environmental Management: Readings and Cases, 2. ed., Los Angeles, SAGE, 2009. Stefan Schaltegger, Roger Burritt and Holger Petersen: An introduction to corporate environmental management: striving for sustainability, Sheffield, Greenleaf Publ., 2003. Additional literature will be distributed in class. Workload specification (= 60 min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 23 hrs 7 hrs 14 hrs 0 hrs 17 hrs 14 hrs 75 hrs Nuremberg Institute of Technology Page 32 Course Catalogue Bachelor of Arts in International Business 16. Module: Marketing Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature 16 – Advanced Module Marketing 2/3 1 semester Compulsory Undergraduate Marketing Prof. Dr. Margo Bienert, Prof. Dr. Gabriele Brambach English Every semester None 5 150 hours 4 hrs/week or 60 contact hours (= 45 min) Written exam (90 min.), one short compulsory non-graded presentation of a given topic has to be prepared by each student (sign up in class at the beginning of semester). Details will be given in class. Lecture, presentation and group work, guest lecture Understanding Principles of international Marketing as well as concepts and practical usability. Develop the ability to compare concepts and instruments depending on the situation. Ability to apply the theory to the real world challenges in Marketing. English competence in the terminology of the subject. 1. Defining Marketing 2. Marketing Strategies 3. Market Segmentation 4. Market Research and Forecasting 5. Consumer Markets 6. Business Markets & Customer Relationship Management 7. Product Management 8. Brand Management 9. Mass Communication 10. Distribution Management 11. Service Management and Pricing Script and hand outs, plus current articles th Kotler/Keller: Marketing Management, 14 edition, 2011 th Meffert/Burmann/Kirchgeorg, Marketing, 12 edition, 2015 Johnson/Scholes/Whittington: Exploring Corporate Strategy, th 6 edition, 2005 th 2012 Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 Berekoven/Eckert/ Ellenrieder, Marktforschung, 12 edition, 45 hrs 25 hrs 25 hrs 15 hrs 20 hrs 20 hrs 150 hrs Nuremberg Institute of Technology Page 33 Course Catalogue Bachelor of Arts in International Business 17. Module: Personnel Management Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 17 – Advanced Module Personnel Management 2/3 1 semester Compulsory Undergraduate Personnel Management Prof. Dr. Laila Hofmann/Prof. Dr. Raphael Verstege/Sabine Brunner English Every semester None 5 150 hours 4 hrs/week or 60 contact hours (= 45 min) Written exam (90 min.) [50% of total grade] and assignment [50% of total grade] Lectures, group work, case studies, project work Human Resource Management can be viewed either as a support function in the organization, to provide assistance to line employees, or as a function of every manager’s job to effectively manage employees. The participants broaden their knowledge of both roles. They’ll be able to • position HRM in the value chain of an organization • analyze the value added by HRM • decide on the effectiveness of different HRM tools, e.g. recruitment and selection methods • design training and development settings • reflect the role of HRM within change processes The students have the opportunity to check theoretical concepts by working on “real world” case studies. English competence in the terminology of the subject. • An Introduction to Human Resource Management • Strategic HRM and International HRM • Recruitment and Selection • Training and Development • Performance Management Mondy, R. W.: Human Resource Management 45 hrs 17 hrs 37 hrs 12 hrs 10 hrs 29 hrs 150 hrs Nuremberg Institute of Technology Page 34 Course Catalogue Bachelor of Arts in International Business 18. Module: Finance, Investment and Capital Budgeting Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature 18 – Advanced Module Finance, Investment and Capital Budgeting 2/3 1 semester Compulsory Undergraduate Finance, Investment and Capital Budgeting Prof. Dr. Andreas Weese, Prof. Dr. Norbert Schiele English Every semester 45 ECTS in business courses 5 150 hours 4 hrs/week or 52 contact hours (= 45 min) Written exam (90 min.) Lecture and exercises Provides an overview on Financial Management, Financial Systems; Financial Concepts incl. Tim Value of Money, Risk and Return Valuation; Long-term Investment Decisions incl. Capital Budgeting and Cash Flow, Capital Budgeting Techniques and Long-term Financial Decisions, Short-term financial Decisions, Leverage and Capital Structure, Getting comprehensive knowledge about correct application of subject-specific terminologies and vocabulary in English. English competence in the terminology of the subject. Liquidity, financial balance, organization of internal finance management, payment transactions, instruments of financial management (financial ratios, plans and controls). Types of financing, relevant markets for financial management, financial substitutes, credit rating. Practising capital budgeting, project analysis, cashflow estimation, balance sheet analysis, financial regulations, new developments in the field of finance, corporate financial policy. Types of investment, problems of uncertainty, investment analysis based on ROI, NPV, IRR, annuity. Gitman, Lawrence J.; Zutter, Chad J.: Principles of Managerial Finance Brealey, Richard A.; Myers, Steward C.; Marcus, Alan J.: Fundamentals of Corporate Finance Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 52 hrs 38 hrs 35 hrs 0 hrs 0 hrs 25 hrs 150 hrs Nuremberg Institute of Technology Page 35 Course Catalogue Bachelor of Arts in International Business 19. Module: International Business Law Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents 19 – Advanced Module International Business Law 3/6 1 semester Compulsory Undergraduate International Business Law Prof. Dr. Alexander Brigola English Every semester Successful completion of lecture in “Business Law” 6 180 hours 4 hrs/week or 60 contact hours (= 45 min) Written exam (90 min.) Lecture, case studies, interpretation and structural analysis of the treaties, revision units (questions & answers) - Knowledge of the development of European integration at the beginning of the 21st century - Understanding the functions of EU institutions - Understanding the relations between EU law & national law - Knowledge and application of fundamental freedoms of the EU (applicability, scope of protection, level of justification) English competence in the terminology of the subject. - Introduction: European Union and European communities - Institutions & scope of community powers - Relationship between EC law and national law - Principle of state liability - Fundamental freedoms within the EC: Free movement of goods (Art. 28 ff. TFEU), Free movement of services (Art. 56 ff. TFEU), Freedom of establishment (Art. 49 ff. TFEU), Free movement of workers (Art. 45 ff. TFEU) - Principles of non-discrimination and proportionality - Fundamental rights of the Union - WTO Law and EU Law - Court of Justice / General Court: Enforcement Actions, Art. 258 ff. TFEU; Preliminary Rulings, Art. 267TFEU; Review of Legality, Art. 263 TFEU; Damage Action, Art. 268 TFEU Recommended literature Text of the EU-Treaty and of the TFEU-Treaty Brigola: European Law Craig/de Búrca: EU Law, Text, Cases and Materials Horspool/Humphreys: European Union Law Cuthbert, Mike: European Community Law Emmert, Frank: European Union Law – Cases Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Updated: October 10, 2016 45 hrs 35 hrs 50 hrs 0 hrs 0 hrs Nuremberg Institute of Technology Page 36 Course Catalogue Bachelor of Arts in International Business Exam preparation Total hours of study (workload): Updated: October 10, 2016 50 hrs 180 hrs Nuremberg Institute of Technology Page 37 Course Catalogue Bachelor of Arts in International Business 20. Module: International Business Administration I Module number Module title Year / Semester Duration of module Type of module Course(s) in the module ECTS-Points 20 – Advanced Module International Business Administration I 3/6 1 semester Compulsory - International Financial Management - International Accounting and Taxation 7 20.1 Course: International Financial Management Course number Course title Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature 20.1 International Financial Management 3/ 6 1 semester Compulsory Undergraduate Prof. Dr. Felix Streitferdt English Every semester After internship and completing electives abroad as well as the course Finance, Investment & Capital Budgeting 105 hours 2 hrs/week or 30 contact hours (= 45 min) Written exam (90 min.) Lecture and case studies Knowledge of the international financial and economic environment. Knowledge of risks occurring in international trade and finance and knowledge as well as application of mitigation and hedging instruments. Ability to understand the financial aspects of international business and develop their own financing strategies. English competence in the terminology of the subject. • International Business Economics: International Financial architecture, balance of payment, exchange rate prediction, PPP, IRP • International Business/finance part: (1) Hedging exchange rate risks by various instruments (forward, money market hedge, options). (2) Business and country risk: cash management in international corporations, international capital budgeting. • Case studies on currency hedging. Eun, C./Resnick, B.G. International Financial Management, McGraw-Hill (latest edition) Jeff Madura, Roland Fox, International Financial Management, Cengage Learning Emea (latest edition) Bekaert, J./Hodrick, R.J. International Financial Management, Pearson (latest edition) Workload specification (= 60 minutes) Lecture time Updated: October 10, 2016 27 hrs Nuremberg Institute of Technology Page 38 Course Catalogue Bachelor of Arts in International Business Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 20 hrs 10 hrs 30 hrs 0 hrs 18 hrs 105 hrs 20.2 Course: International Accounting and Taxation Course number Course title Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 21.1 International Accounting and Taxation 3/ 6 1 semester Compulsory Undergraduate Prof. Dr. René Heelein English Every semester After internship and completion of electives abroad as well as successful completion of the course “Financial Accounting” 105 hours 2 hrs/week or 30 contact hours (= 45 min) Written exam (90 min.) Lecture and group work Establishing and valuing the annual report based on IFRS, Introduction into German tax law. English competence in the terminology of the subject. British and American principles of accounting (GAAP, IAS). Valuation regulations, structure of balance sheets, profit and loss accounts, closing entry and year end accounts, understanding important accounting questions and the international terminology. ACCA: Preparing Financial Statements, Preparation Papers 1.1, International Stream, BPP. 23 hrs 18 hrs 27 hrs 6 hrs 15 hrs 16 hrs 105 hrs 21. Module: International Business Administration II Module number Module title Updated: October 10, 2016 21 – Advanced Module International Business Administration II Nuremberg Institute of Technology Page 39 Course Catalogue Bachelor of Arts in International Business Year / Semester Duration of module Type of module Course(s) in the module ECTS-Points 3 / 6 and 4 / 7 1 semester Compulsory - International Pricing Strategies (is replacing “International Marketing with Cases”) - Case Studies in International Business 7 21.1 Course: International Pricing Strategies Course number Course title Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 17.2 International Pricing Strategies 3/ 6 1 semester Compulsory Undergraduate Prof. Dr. Gabriele Brambach English Every semester Following internship and completion of electives abroad; advanced knowledge in Marketing is required. Access is limited for visiting students. 105 hours 2 hrs/week or 30 contact hours (= 45 min) Exam (90 min) [60%] and group presentation [40 %] Lecture and group work with case studies To get familiar with basic knowledge in International Pricing Strategies English competence in the terminology of the subject. Pricing process of a company, including details concerning price strategy / positioning, initial (value) pricing and price maintenance as well as the key challenges of setting prices internationally, Case studies, real world examples, current topics and exercises with simulated situations in the area of price management. Nagle, Thomas T. / Holden, Reed K. (2002): The Strategy and Tactics of Pricing, 3rd Edition, Prentice Hall. Smith, Tim (2012): Pricing Strategy, South Western Cengage Learning. Plus: Current newspapers and specific journals 23 hrs 20 hrs 20 hrs 17 hrs 10 hrs 15 hrs 105 hrs 21.2 Course: Case Studies in International Business Course number Course title Year / Semester Updated: October 10, 2016 21.2 Case Studies in International Business 4/ 7 Nuremberg Institute of Technology Page 40 Course Catalogue Bachelor of Arts in International Business Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents 1 semester Compulsory Undergraduate Prof. Dr. Kai-Uwe Wellner/ Prof. Dr. Rahman English Every semester After internship and completion of electives abroad 105 hours 2 hrs/week or 30 contact hours (= 45 min) Written assignment (4,000 words) will be graded plus presentation (10 min.) has to be successfully passed - Course participation is mandatory. - Potential excursions/guest lectures/offsite can be made mandatory to join or requested to be compensated by an additional assignment which will be determined during the lecture each semester! Lecture and group work 1. By the end of the course the student will have been equipped with the tools, routines and procedures necessary in successfully preparing a case study, and will have come to appreciate the main factors necessary to be considered when analyzing cases. 2. Additionally ways of making recommendations based on the analysis will be explored. 3. The cases will provide a link between theory learned at the university (specifically in international business subjects) and the reality of industry. 4. The English requirement of the course will prepare the student for an international position in industry and allow a deepening of their English language written skills. English competence in the terminology of the subject. • Case selection, case writing, case analysis, case recommendations • Scientific writing including referencing • The case for assessment should cover some international business topic (see below) and be based on a concrete firm as opposed to academic theme. Topics for theory and analysis: - Organizing and organizational structure - HRM, Finance - Culture, Ethics - M&A, International Strategy development - Analyzing an international target environment - Globalization and regional trading blocks Recommended literature Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Updated: October 10, 2016 Thomson & Baden-Fuller (2010), Basic Strategy in Context, Wiley: Oxford. Mauffette-Leenders, Erskine and Leenders (2007 Learning with Cases, 4th edition. Current newspapers and specific journals! 23 hrs 43 hrs 11 hrs 6 hrs 22 hrs 0 hrs Nuremberg Institute of Technology Page 41 Course Catalogue Bachelor of Arts in International Business Total hours of study (workload): 105 hrs 22. Module: Focus Electives I Module number Module title Year / Semester Duration of module Updated: October 10, 2016 22 – Advanced Module Focus Electives I 3/6 1 semester Nuremberg Institute of Technology Page 42 Course Catalogue Bachelor of Arts in International Business Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature Compulsory Undergraduate Courses can be chosen from a variety of business/economic fields, e.g. Finance, International Economics, Marketing Depending on the course(s) chosen German or English Depending on the course(s) chosen Depending on the course(s) chosen 7 210 hours 4 hrs/week or 60 contact hours (= 45 min) Depending on the course(s) chosen Lecture, case studies, group assignments, presentations The student is free to choose from a variety of courses according to his/her future career focus. He/she is given the opportunity to specialize in a certain field. The student has the opportunity to choose either one course with 4 contact hours per week or two courses with 2 contact hours per week each. The course contents depend on the course(s) chosen. Depending on the course(s) chosen 23. Module: Focus Electives II Module number Module title Year / Semester Duration of module Updated: October 10, 2016 23 – Advanced Module Focus Electives II 4/7 1 semester Nuremberg Institute of Technology Page 43 Course Catalogue Bachelor of Arts in International Business Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature Updated: October 10, 2016 Compulsory Undergraduate Courses can be chosen from a variety of business/economic fields, e.g. Finance, International Economics, Marketing Depending on the course(s) chosen German or English Depending on the course(s) chosen Depending on the course(s) chosen 7 210 hours 4 hrs/week or 60 contact hours (= 45 min) Depending on the course(s) chosen Lecture, case studies, group assignments, presentations The student is free to choose from a variety of courses according to his/her future career focus. He/she is given the opportunity to specialize in a certain field. The student has the opportunity to choose either one course with 4 contact hours per week or two courses with 2 contact hours per week each. The course contents depend on the course(s) chosen. Depending on the course(s) chosen Nuremberg Institute of Technology Page 44 Course Catalogue Bachelor of Arts in International Business Career Focus - Controlling Focus Elective 1a – Controlling I Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature 22 oder 23 Focus Electives I oder Focus Electives II 3 / 6 or 4 / 7 1 Semester Elective Undergraduate Controlling I (only together with ‘Seminar Controlling‘) Prof. Dr. Kai Nobach German Every semester Completion of all basic modules 3.5 105 hours 2 hrs/week or 30 contact hours (= 45 min) Written exam (90 min) Lecture, discussions, case studies, group work Vermittlung von Grundkenntnissen über Aufbau und Arbeitsweise des Funktionsbereiches Controlling, Einsicht in betriebswirtschaftliche Steuerungserfordernisse und Einübung praxisorientierter Steuerungstechniken. • Grundlagen der Controlling-Funktion • Zielsetzung des Controlling • Controlling-Organisation • Aufbau eines Controlling-Systems • Arbeitsabläufe • Überblick über Controlling Werkzeuge • Ergänzende rechnerische Übungen Horvath, P.: Das Controllingkonzept. Der Weg zu einem wirkungsvollen Controllingsystem, München 2006 Jung, H. Controlling, München 2007 Preißler, P.: Controlling, München 2007 Ziegenbein, K. Controlling, Ludwigshafen 2007 Weber, J.: Einführung in das Controlling, 2006 Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 24 hrs 13 hrs 13 hrs 20 hrs 15 hrs 20 hrs 105 hrs Nuremberg Institute of Technology Page 45 Course Catalogue Bachelor of Arts in International Business Career Focus - Controlling Focus Elective 1b – Seminar Controlling I Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature 22 oder 23 Focus Electives I oder Focus Electives II 3 / 6 or 4 / 7 1 Semester Elective Undergraduate Seminar Controlling (only together with ‘Controlling I’) Prof. Dr. Kai Nobach German Every semester Completion of all basic modules 3.5 105 2 hrs/week or 30 contact hours (= 45 min) Written exam (90 min) Lecture, discussions, presentations, group work, case studies Kenntnisse im Bereich des internationalen Controlling und Fähigkeiten im Einsatz führungsorientierter Steuerungstechniken. • Internationalisierung und Controlling • Ausgewählte Zielländer aus Perspektive des Controllings • Beteiligungscontrolling vs. operatives Controlling • Ausgewählte Controllingaspekte in internationalen Unternehmensgruppen • ITP, Zölle und Währungseffekte im Controlling • Internationales Berichtswesen • Spezielle Fragestellungen im Controlling ausgewählter Branchen Behrens, W. / Born, A. / Hoffjan, A.: Controlling international tätiger Unternehmen, Stuttgart 2000. Weber, J. / Meyer, M.: Internationalisierung des Controlling, Wiesbaden 2005. Kammer, K.: Reporting internationaler Unternehmen, Wiesbaden 2005. Funk, W. / Rossmanith, J.: Internationale Rechnungslegung und internationales Controlling, Wiesbaden 2007 Weitere Literatur abhängig von jeweils im Semester gesetzten Schwerpunkten. Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 24 hrs 13 hrs 13 hrs 20 hrs 15 hrs 20 hrs 105 hrs Nuremberg Institute of Technology Page 46 Course Catalogue Bachelor of Arts in International Business Career Focus - Controlling Focus Elective 2 – Controlling II Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives 22 oder 23 Focus Electives I oder Focus Electives II 3 / 6 or 4 / 7 1 Semester Elective Undergraduate Controlling II Prof. Dr. Kai Nobach German Every semester Completion of all basic modules 7 210 4 hrs/week or 60 contact hours (= 45 min) Written exam (90 min) Lecture - Vertiefter Kenntnisstand einzelner ausgewählter Controlling-Gebiete. - Erwerb der Fähigkeit zum praktischen Umgang mit den ControllingInstrumenten. - Einübung von Steuerungstechniken. Course contents • • • • • Recommended literature Behandlung ausgewählter Controlling-Gebiete anhand von Überblicken Wertorientierte Unternehmenssteuerung Beteiligungscontrolling Controlling in Wachstums- und Krisensituationen Beispiele/ praktische Übungen zu aktuellen Fragen im Controlling Horvath, P.: Das Controllingkonzept. Der Weg zu einem wirkungsvollen Controllingsystem, München 2006. Beck, R.: Erfolg durch wertorientiertes Controlling. Entscheidungen unterstützende Konzepte, Berlin 2003. Schierenbeck, H. / Lister, M.: Value Controlling. Grundlagen wertorientierter Unternehmensführung, München/Wien 2002. Copeland, T. / Koller, T./ Murrin, J.: Unternehmenswert. Methoden und Strategien für eine wertorientierte Unternehmensführung, Frankfurt a.M. 2002. Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Updated: October 10, 2016 48 hrs 32 hrs 35 hrs 35 hrs 30 hrs 30 hrs Nuremberg Institute of Technology Page 47 Course Catalogue Bachelor of Arts in International Business Career Focus - Finance Focus Elective 1 – Case Studies in International Finance Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching methods Learning objectives Course contents Recommended literature 22 or 23 Focus Electives I or Focus Electives II 3 / 6 or 4 / 7 1 semester Elective Undergraduate Case Studies in International Finance Prof. Dr. (em.) Günter Eckstein English Once a year (winter semester) None 3.5 105 2 hrs/week or 30 contact hours (= 45 min) Written exam (90 min.) Lecture, group projects, case studies Provision of knowledge and capabilities of actual concepts and theories of finance and investments; to understand the different financial products offered by banks for private clients and corporate clients with case studies. The seminar participants should be capable to apply principles of finance and investments and they should present and evaluate relevant information in written form. Students are able to answer questions on this matter comprehensively and can explain relevant interrelationships. English competence in the terminology of the subject. The course covers the following topics: • Valuation of stocks, bonds • Portfolio theory • Capital markets and alternative assets • Value management in banks and insurance companies • Innovations in e-finance and online banking • Application of case studies for investment and finance decisions Topics can vary according to background of students and their interest Literature can vary. Major sources are: Brealey/Myers/Allen: Principles of Corporate Finance, 10th edition. Bruner: Cases in Finance, Managing for Corporate Value Creation Damodaran, A.: Investment Valuation Damodaran, A.: Applied Corporate Finance Fischer, Matthias (Hrsg.): Wertmanagement in Banken und Versicherungen, Wiesbaden 2004. Updated: October 10, 2016 Nuremberg Institute of Technology Page 48 Course Catalogue Bachelor of Arts in International Business Workload specification (= 60 Min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 23 hrs 20 hrs 20 hrs 20 hrs 22 hrs 0 hrs 105 hrs Career Focus - Finance Focus Elective 2 – Corporate Finance Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching methods Learning objectives Course contents Recommended literature 22 or 23 Focus Elective I or Focus Elective II 3 / 6 or 4 / 7 1 semester Elective Undergraduate Corporate Finance Prof. Dr. Felix Streitferdt English Once a year (on demand) Solide knowledge in capital investment, budgeting and mathematics 7 210 4 hrs/week or 60 contact hours (= 45 min) Written exam (90 min) Lecture, case studies The students should be able to analyze the financing policy of a corporation and asses its contribution to the value of the firm. English competence in the terminology of the subject. The course covers the question what is the best way to finance a corporation. The students are introduced to different financing instruments and the question how to choose between them on a perfect capital market without and with taxes. The students learn the concept of risk sharing between the investors. Furthermore, the students learn how to correctly calculate the cost of capital of a company and of its investors. Berk/DeMarzo: Corporate Finance, 2011 Brealy/Myers/Allen: Principles of Corporate Finance, 2011 Hillier/Ross/Westerfield/Jaffe/Jordan: Corporate Finance, 2010 Updated: October 10, 2016 Nuremberg Institute of Technology Page 49 Course Catalogue Bachelor of Arts in International Business Workload specification (= 60 min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload) 45 hrs 29 hrs 53 hrs 23 hrs 0 hrs 60 hrs 210 hrs Career Focus - Finance Focus Elective 3 – Finanzen I Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature 22 oder 23 Focus Electives I oder Focus Electives II 3 / 6 oder 4 / 7 1 semester Elective Undergraduate Finanzen I Prof. Dr. Matthias Fischer German Every semester Completion of all basic modules 7 210 4 hrs/week or 60 contact hours (= 45 min) Written exam (90 min) Seminar Kenntnis aktueller Konzepte und Theorien zur Finanzierung • Grundlegende Konzepte der Investitionsbewertung und NPVRechnung, Bewertung von Aktien und Bonds • DCF, Multiples, NAV-Verfahren, Berechnung der Kapitalkosten und Portfoliotheorie • Konzepte der Eigenkapital- und Fremdkapitalfinanzierung • Bewertung von Finanzunternehmen und wertorientierte Unternehmensführung bei Banken und Versicherungen • M&A und Shareholder Value, Bewertung von M&A-Transaktionen, M&A-Prozess. Brealey / Myers / Allen: Principles of Corporate Finance Bruner: Cases in Finance, Managing for Corporate Value Creation Bruns, C. / Steiner, M.: Wertpapiermanagement Fischer M.: Handbuch Wertmanagement in Banken und Versicherungen Workload specification (= 60 minutes) Lecture time 48 hrs Updated: October 10, 2016 Nuremberg Institute of Technology Page 50 Course Catalogue Bachelor of Arts in International Business Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 34 hrs 34 hrs 30 hrs 30 hrs 34 hrs 210 hrs Career Focus – Health Economics Focus Elective 1 – Gesundheitsökonomie I Module number Module title Year / Semester Updated: October 10, 2016 22 oder 23 Focus Electives I oder Focus Electives II 3 / 6 and 4 / 7 Nuremberg Institute of Technology Page 51 Course Catalogue Bachelor of Arts in International Business Assessment Duration of module Type of module Course(s) in the module ECTS-Points Written exam (90 min) 1 semester Elective - Einführung in die Gesundheitsökonomie - Struktur des deutschen Gesundheitswesens 7 Focus Elective 1a – Einführung in die Gesundheitsökonomie Course number Course(s) in the module Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites Total hours of study (workload) Hrs/week/contact hours Teaching method Learning objectives Course contents Recommended literature Will be announced soon Einführung in die Gesundheitsökonomie 3 / 6 or 4 / 7 1 semester Elective Undergraduate Prof. Dr. Frank-Ulrich Fricke German Every semester Completion of all basic modules 105 hours 2 hrs/week or 30 contact hours (=45 min) Seminar Ziel der Lehrveranstaltung ist es, Grundkenntnisse in der gesundheitsökonomischen Analyse zu vermitteln. Durch die Veranstaltung sollen die Studierenden in die Lage versetzt werden, Teilschritte der gesundheitsökonomischen Analyse selbst durchführen zu können, sich damit ergebende Probleme zu identifizieren sowie die Ergebnisse der Analyse zu interpretieren und ihre Konsequenzen für den Versorgungsalltag im deutschen Gesundheitswesen zu erkennen. Die Veranstaltung vermittelt Kenntnisse über die verschiedenen Kostenarten, Möglichkeiten der Nutzenbetrachtung sowie Ansätze zur Studiendurchführung. - Begriffsklärung und Ziele der Gesundheitsökonomie - Ökonomische Techniken und ihre Anwendungsgebiete - Ökonomische Studien in der Praxis – Beurteilung und Konzeption Drummond, M. et al.: Methods for the Economic Evaluation of Health Care Programmes, Oxford - New York - Toronto 2007 (3. ed) Annemans, L.: Healtheconomics for Non-economists, Gent 2008 Sackett, D. L. et al.: Evidence-Based Medicine - How to Practice and How to Teach, San Francisco – Tokyo 1997 Schöffski, O. / v. d. Schulenburg, J.-M.: Gesundheitsökonomische Evaluationen, Berlin - Heidelberg – New York 2000 Greiner, W. / v. d. Schulenburg, J.-M.: Gesundheitsökonomik, Tübingen 2000 Glick, H. / Doshi, J. A. / Sonnad, S. S. / Polsky, D.: Economic evaluation in clinical trials, Oxford 2007 Briggs, A. / Sculpher, M. / Claxton, K.: Decision Modeling for Updated: October 10, 2016 Nuremberg Institute of Technology Page 52 Course Catalogue Bachelor of Arts in International Business Health Economic Evaluation, Oxford 2006 Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 24 hrs 12 hrs 25 hrs 0 hrs 0 hrs 44 hrs 105 hrs Focus Elective 1b – Struktur des deutschen Gesundheitswesens Course number Course(s) in the module Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites Total hours of study (workload) Hrs/week/contact hours Teaching method Learning objectives Course contents Recommended literature Will be announced soon Struktur des deutschen Gesundheitswesens 3 / 6 or 4 / 7 1 semester Elective Undergraduate Prof. Dr. Frank-Ulrich Fricke German Every semester Completion of all basic modules 105 hours 2 hrs/week or 30 contact hours (=45 min) Seminar Ziel der Lehrveranstaltung ist es, Grundkenntnisse der Struktur des deutschen Gesundheitswesens zu vermitteln. Durch die Veranstaltung sollen die Studierenden in die Lage versetzt werden, die Beziehungen der Akteure im deutschen Gesundheitswesen untereinander zu erkennen, die Aufgaben der einzelnen Akteure zu beschreiben sowie sich daraus ergebende Probleme der Systemgestaltung kritisch zu diskutieren. Für die kritische Diskussion steht besonders die Dichotomie von ambulant und stationär im Vordergrund. Außerdem sollen die Studierenden die Umsetzung gesundheitsökonomischer Verfahren im deutschen Gesundheitswesen erkennen und ihre Folgen abschätzen können. - Probleme der Gesetzlichen Krankenversicherung (GKV) - Überblick über das deutschen Gesundheitswesen - Historische Entwicklung - Grundprinzipien der GKV - Institutionen und Stakeholder - Leistungserbringung in der GKV - Finanzierung der/ in der GKV - Bewertung von Gesundheitsgütern und -dienstleistungen Nagel, E.: Das Gesundheitssystem in Deutschland, Köln 2007 Simon, M.: Das Gesundheitssystem in Deutschland, Eine Einführung in Struktur und Funktionsweise Bern 2010 Rosenbrock, R. / Gerlinger, T.: Gesundheitspolitik - Eine systematische Einführung, Bern, 2004 Carels, J. / Pirk, O.: Springer Wörterbuch Gesundheitswesen. 2. Updated: October 10, 2016 Nuremberg Institute of Technology Page 53 Course Catalogue Bachelor of Arts in International Business Auflage. Berlin, Heidelberg 2005 Oberender, P. / Ecker, Th. / Zerth, J.: Grundelemente der Gesundheitsökonomie, 2. Aufl., Bayreuth, 2005 Oberender, P. / Hebborn, A. / Zerth, J.: Wachstumsmarkt Gesundheit. Therapie des Kosteninfarkts, Stuttgart 2002 Amelung V. / Managed Care: Neue Wege im Gesundheitsmanagement, Wiesbaden 2007 Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 24 hrs 12 hrs 25 hrs 0 hrs 0 hrs 44 hrs 105 hrs Career Focus – Health Economics Focus Elective 2 – Gesundheitsökonomie II Module number Module title Year / Semester Assessment Duration of module Type of module Course(s) in the module ECTS-Points 22 oder 23 Focus Electives I oder Focus Electives II 3 / 6 and 4 / 7 Written exam (90 min) 1 semester Elective - Gesundheitssystem im Vergleich - Spezialprobleme des deutschen Gesundheitswesens 7 Focus Elective 2a – Gesundheitssystem im Vergleich Course number Course(s) in the module Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites Total hours of study (workload) Hrs/week/contact hours Teaching method Learning objectives Updated: October 10, 2016 Will be announced soon Gesundheitssysteme im Vergleich 3 / 6 or 4 / 7 1 semester Elective Undergraduate Prof. Dr. Frank-Ulrich Fricke German Every semester Completion of all basic modules 105 hours 2 hrs/week or 30 contact hours (=45 min) Seminar Ziel der Lehrveranstaltung ist es, Methoden des internationalen Systemvergleichs kennenzulernen und auf verschiedene Gesundheitssysteme in Europa und darüber hinaus anwenden zu können. Auf diese Weise werden dann verschiedene Gesundheitssysteme z. B. Großbritanniens, der Vereinigten Staaten, der Niederlande Nuremberg Institute of Technology Page 54 Course Catalogue Bachelor of Arts in International Business Course contents Recommended literature miteinander verglichen. Die Studierenden können die Systemmerkmale der jeweiligen Länder darstellen und daraus resultierenden spezifischen Problemen in den jeweiligen nationalen Systemen bewerten. Durch die Veranstaltung sollen die Studierenden in die Lage versetzt werden, die Unterschiede zwischen dem deutschen Gesundheitssystem und anderen Gesundheitssystemen zu erarbeiten und daraus auch mögliche Lösungsansätze für deutsche Versorgungsprobleme abzuleiten. Diese werden dann kritisch den jeweils diskutierten Reformansätzen für Deutschland gegenübergestellt. - Problemstellung - Grundtypen von Gesundheitssystemen - Internationale Gesundheitssystemprobleme an ausgewählten Beispielen (Länderüberblick) - Ausgewählte Steuerungsprobleme in den verschiedenen Ländern - Reformansätze in Deutschland vor dem Hintergrund internationaler Erfahrungen Schlette, S. / Blum, K. / Busse, R.: Gesundheitspolitik in Industrieländern 12, Gütersloh, 2009 2005 Busse R. / Riesberg A.: Gesundheitssysteme im Wandel, Berlin Leu R. / Rutten, F. et al.: The Swiss and the Dutch health care systems compared, Baden-Baden, 2008 Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 24 hrs 12 hrs 25 hrs 0 hrs 0 hrs 44 hrs 105 hrs Focus Elective 2b – Spezialprobleme des deutschen Gesundheitswesens Course number Course(s) in the module Year / Semester Duration of course Type of course Level Updated: October 10, 2016 Will be announced soon Spezialprobleme des deutschen Gesundheitswesens 3 / 6 or 4 / 7 1 semester Elective Undergraduate Nuremberg Institute of Technology Page 55 Course Catalogue Bachelor of Arts in International Business Lecturer Language of instruction Frequency Prerequisites Total hours of study (workload) Hrs/week/contact hours Teaching method Learning objectives Course contents Recommended literature Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Prof. Dr. Frank-Ulrich Fricke German Every semester Completion of all basic modules 105 hours 2 hrs/week or 30 contact hours (=45 min) Seminar Ziel der Lehrveranstaltung ist es, die Studierenden in die Lage zu versetzen, besondere, aktuelle Probleme der deutschen Gesundheitsversorgung unter verschiedenen Gesichtspunkten der Systemgestaltung sowie unter Kosten-Nutzen-Gesichtspunkten zu beleuchten. Durch die Veranstaltung sollen die Studierenden in die Lage versetzt werden, aktuelle gesund-heitspolitische Fragestellungen unter Anwendung der erlernten gesundheitsökonomischen Werkzeuge sowie mit Kenntnis der Struktur-beziehungen zwischen den Akteuren im deutschen Gesund-heitswesen zu diskutieren. - Implikationen einer kollektiv organisierten Gesundheitsversorgung - Health Technology Assessment und seine Bedeutung für die Gestaltung von Leistungskatalogen - Die Entwicklungsphasen der Arzneimittelentwicklung und die damit verbundenen Konsequenzen für die pharmazeutischen Hersteller - Bewertung von Arzneimitteln im deutschen Gesundheitswesen – die Rolle des IQWiG und des G-BA - Beurteilungskriterien in der Arzneimittelbewertung am Beispiel des Compliance-Problems - Investitionsfinanzierung im Krankenhaus - Bürgerwünsche und Szenarien eines reformierten deutschen Gesundheitssystems - Aufsätze themenbezogen Aufsätze themenbezogen 24 hrs 12 hrs 25 hrs 0 hrs 0 hrs 44 hrs 105 hrs Career Focus – Human Resources Management Focus Elective 1 – Personalmanagement mit Fallstudien Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Updated: October 10, 2016 22 oder 23 Focus Electives I oder Focus Electives II 3 / 6 or 4 / 7 1 semester Elective Undergraduate Personalmanagement mit Fallstudien Prof. Dr. Laila Hofmann, Sabine Brunner Nuremberg Institute of Technology Page 56 Course Catalogue Bachelor of Arts in International Business Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature German Every semester Completion of all basic modules 7 210 4 hrs/week or 60 contact hours (= 45 min) Projektarbeit inkl. Präsentation [50%] und Klausur (60 min) [50%] Seminar (Vortragsdiskussion, Gruppenarbeit, Fallstudien und simulationen, Moderation, Gruppenfeedback, Studierendenpräsentationen) Die Teilnehmer sind in der Lage, in ausgewählten personalwirtschaftlichen Bereichen Problemlösungen auf der Basis vertiefter Fachkenntnisse zu entwickeln. Vorhandene Skills und soziale Kompetenzen werden ausgebaut und qualifiziert angewendet. Den Studierenden ist die Bedeutung einer strategisch ausgerich-teten Personalarbeit für den Unternehmenserfolg bewusst. - Handlungsfelder moderner Personalarbeit - Verhaltenswissenschaftliche Grundlagen des Personalmanagements - Aktuelle personalpolitische Trends - Anwendung moderner Instrumente der Personalarbeit - Rolle der Personalarbeit in der Unternehmenspraxis - Training der kommunikativen Kompetenz Holtbrügge, D. (2013). Personalmanagement. 5. Aufl., Springer Schneider, H.: Mensch und Arbeit. 11. Aufl., Düsseldorf 2008 Berthel, B. / Becker, F.: Personalmanagement. 10. Aufl., Stuttgart 2013 Schneider, H. / Fritz, S. / Zander, E.: Erfolgs- und Kapitalbeteiligung der Mitarbeiter. 6. Aufl., Düsseldorf 2007 Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 48 hrs 18 hrs 32 hrs 42 hrs 32 hrs 38 hrs 210 hrs Career Focus – Human Resources Management Focus Elective 2 – Personalwirtschaft und -praxis Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Updated: October 10, 2016 22 oder 23 Focus Electives I or Focus Electives II 3/6 or 4/7 1 semester Elective Undergraduate Personalwirtschaft und -praxis Prof. Dr. Raphael Verstege Nuremberg Institute of Technology Page 57 Course Catalogue Bachelor of Arts in International Business Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): German Every semester Completion of all basic modules 7 210 4 hrs/week or 60 contact hours (= 45 min) Klausur (60 min.) und Referat Gewichtung: Klausur (60%), Referat (40%) – beide Teile müssen einzeln mit mindestens 4,0 bestanden werden Seminar Die Teilnehmer/innen sollen in der Lage sein: - personalpolitische Konzepte zu entwickeln - personalwirtschaftliche Werkzeuge, Instrumente und Methoden auf konkrete bzw. komplexe Problemstellungen der betrieblichen Praxis anzuwenden - im Rahmen von Fallstudien personalwirtschaftliche Schlüsselqualifikationen zu entwickeln • Methoden und Instrumente der Personalbeschaffung (Suche und Personalauswahl) unter Berücksichtigung zeitgemäßer Kommunikations- und Informationstechnologien (E-Recruiting) • Einstellung und Einarbeitung neuer Mitarbeiter • Aktuelle Entwicklungen sowie zeitgemäße Konzepte und Instrumente zur Personalwirtschaft (z.B. Arbeitszeitgestaltung, Personaldienstleistungen, Personalfreisetzung) • Formen und Instrumente zeitgemäßer Personalorganisation Jung, H.: Personalwirtschaft, Oldenbourg Verlag München 2008 Jung, H.: Arbeits- und Übungsbuch Personalwirtschaft, Oldenbourg Verl. München 2008 48 hrs 48 hrs 48 hrs 0 hrs 0 hrs 66 hrs 210 hrs Career Focus – International Economics Focus Elective 1 – Energy and Development Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Updated: October 10, 2016 22 or 23 Focus Electives I or Focus Electives II 3 / 2 or 4 / 1 1 semester Elective Undergraduate Energy and Development Nuremberg Institute of Technology Page 58 Course Catalogue Bachelor of Arts in International Business Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching methods Learning objectives Course contents Recommended literature Prof. Dr. Birgit Eitel English (but German basic knowledge recommended) Every semester None 7 210 2 hrs/week or 30 contact hours (= 45 min) Written exam (90 min) [66 % of total grade] and presentation [34 % of total grade] Lecture, group projects, case studies To learn about the principles of the energy sector and development economics; To understand the linkages between energy and development; These linkages will be shown on a local, regional, national and global level; English competence in the terminology of the subject. We will cover the following content: Introduction to development studies and how the energy sector is linked to it, global energy trends, different technologies for energy supply with a special focus on renewable energies, analysis of energy demand issues, the relation between energy, poverty and gender, rural energy issues, energy and international trade, the World´s energy security, global environmental repercussions and energy policy ramifications; Special focus is given on the situation and future development of China and India (political, economic and demographic context, overview of the energy sector, demand and supply projections). Topics can vary according to the background of the students and their interest. Literature can vary. The major sources are World Energy Outlooks of the International Energy Agency (IEA), Paris (There is a new edition each year); Further, on the webpage of the IEA are several chapters about energy and development: http://www.worldenergyoutlook.org/development.asp Energia: Energy policies for the poor and women, Volume 12, Issue 1, July 2009 (available on m-drive). Eitel, Birgit: Die wirtschaftspolitische Förderung der Verbreitung von Kleinwasserkraftanlagen durch dezentrale Akteure in Entwicklungsländern, Aachen, 2001. Workload specification (=60 min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 46 hrs 30 hrs 50 hrs 0 hrs 40 hrs 44 hrs 105 hrs Nuremberg Institute of Technology Page 59 Course Catalogue Bachelor of Arts in International Business Career Focus – International Economics Focus Elective 2 – Introduction into Economics of European Integration Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching methods Learning objectives Course contents Recommended literature Workload specification (= 60 min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 22 or 23 Focus Electives I or Focus Electives II 3/6 or 4/7 1 semester Elective Undergraduate Introduction into Economics of European Integration Prof. Dr. Uwe Mummert English Once a year (summer semester) Good command of intermediate Micro- and Macroeconomics. 7.0 210 4 hrs/week or 60 contact hours (= 45 min) Written exam (90 min) Lecture Students can describe the fundamental mile stones of the European integration process. They understand and are able to explain the different facets and levels of European economic integration. They are able to answer questions on the economic effects of European integration. They can describe European Integration issues comprehensively. English competence in the terminology of the subject. 1. Introduction into the History and Institutions of European Integration 2. The Effects of Trade Integration 3. Microeconomic Growth Effects: Market Size and Scale Effects 4. Macroeconomic Growth Effects 5. Macroeconomic policies and exchange rate regimes 6. The European Monetary System 7. The European Monetary Union 8. The European Debt crisis 9. European Policies 10. European Politics Baldwin, Richard/Wyplosz, Charles (2009): The Economics of European Integration, New York. 46 hrs 44 hrs 60 hrs 0 hrs 0 hrs 60 hrs 210 hrs Nuremberg Institute of Technology Page 60 Course Catalogue Bachelor of Arts in International Business Career Focus – International Economics Focus Elective 3 – Principles of International Economics Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching methods Learning objectives Course contents Recommended literature 22 or 23 Focus Electives I or Focus Electives II 3 / 6 or 4 /7 1 semester Elective Undergraduate Principles of International Economics Prof. Dr. Birgit Eitel English Once a year (summer semester) Foundations of Economics (Micro- and Macroeconomics) 7 210 4 hrs/week or 60 contact hours (= 45min) Written exam (90 min) [67%] and presentation [33%] Lecture, group projects, case studies To understand the principles of the international financial markets, monetary economics as well as issues regarding trade theory and policy; English competence in the terminology of the subject. We will cover the following content: Introduction in international trade theory in an historical context (Mercantilists, classical theory and modern trade theories), international trade policy (e.g. effects of taxes and subsidies, nontariff trade barriers, modern arguments related to protection), the forms and effects of economic integration (EU, NAFTA, Mercosur) and an introduction in exchange rates and the international financial system. In this context we will also discuss case studies and current developments in international economics. Salvatore: Introduction to International Economics, 2010. Nordhaus/Samuelson: Economics, 2010. Feenstra, Taylor: International Economics, 2008. Jepma, Jager, Kamphuis: Introduction to International Economics, 2009 Workload specification (= 60 min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 45 hrs 28 hrs 53 hrs 0 hrs 30 hrs 54 hrs 210 hrs Career Focus – International Economics Updated: October 10, 2016 Nuremberg Institute of Technology Page 61 Course Catalogue Bachelor of Arts in International Business Focus Elective 4 – Internationale Mikroökonomie Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching methods Learning objectives Course contents 22 or 23 Focus Electives I or Focus Electives II 3 / 6 or 4 /7 1 semester Elective Undergraduate Internationale Mikroökonomie Dr. Stefan Bege German Once a year (summer semester) Good command of Micro- and Macroeconomics 7 210 4 hrs/week or 60 contact hours (= 45min) Written exam (60 min) [60%] and presentation [40%] Lecture, seminar Dieser Kurs soll den Studierenden ein vertieftes Verständnis für den internationalen Handel mit realen Gütern vermitteln. Am Ende sollen die Studierenden über ein besseres Verständnis internationaler ökonomischer Zusammenhänge verfügen, um damit in ihrer späteren beruflichen Praxis entsprechend argumentieren und handeln zu können. Angewandte VWL I: Reale Außenwirtschaft, Internationale Mikroökonomie, Anwendungen, Übungen Vorlesungsschwerpunkte: I. II. III. IV. V. VI. VII. VIII. Updated: October 10, 2016 Außenhandel, Globalisierung, Handelsverflechtungen Opportunitätskosten, Außenhandel Ricardo, absolute und komparative Kostenvorteile, Gleichgewichtsbildung und Auswirkung auf Reallöhne, Terms of Trade Gewinner und Verlierer im Modell spezifischer Faktoren Heckscher-Ohlin Modell, Short Run – Long Run, Mobilität von Arbeit und Kapital, Leontief Paradoxon, Effekte auf Faktoreinkommen Kapital- und Arbeitsmobilität zw. Ländern, Effekte von Migration in der kurzen Frist, Effekte von Migration in der langen Frist, Rybczynski Theorem, FDI in der kurzen Frist, FDI in der langen Frist, Auswirkungen von FDI auf Löhne und Zinsen, Vor- und Nachteile der (Im-)Migration steigende Skalenerträge und monopolistischer Wettbewerb, unvollkommener Wettbewerb, Handel und monopolistischer Wettbewerb, GGW mit Außenhandel im Short Run, GGW im Long Run, das Nordamerikanische Freihandelsabkommen, Intraindustrieller Handel + Gravitationsmodell Offshoring von Gütern und Dienstleistungen, Relative Nachfrage nach und relatives Angebot an Fachkräften, Veränderung der Handelskosten, der Arbeitskräftenachfrage und des relativen Lohnes, Gleichgewichtung mit Outsourcing, Gewinne durch Offshoring innerhalb des Unternehmens, Terms of Trade und Dienstleistungsexporte, die Zukunft des US-amerikanischen komparativen Vorteils Instrumente der Außenhandelspolitik, Zolltheorie, Import- Nuremberg Institute of Technology Page 62 Course Catalogue Bachelor of Arts in International Business /Exportbeschränkungen, Zölle und Importquoten unter Monopolbedingungen Mögliche Präsentationsthemen: Themenwahl zu I-II; VII: Länderbeurteilung Hier wird die wirtschaftliche Entwicklung bestimmter Länder (Katalog s.u.) dargestellt. Warum haben sich manche Länder in die eine, andere in die andere Richtung entwickelt? Was trug dazu bei, ist es spezifisch oder allgemeingültig (Retrospektive)? Zum anderen liegt der Schwerpunkt auf der Beurteilung und Wertung anhand der in der VL gelernten Inhalte bzgl. der wirtschaftspolitischen Perspektive, z.B. bzgl. der Mobilität spezifischer Faktoren (Arbeit, Kapital). Wohin wird sich dieses Land entwickeln? Was sind die maßgeblichen Einflussfaktoren? Was die möglichen Kostenvorteile? Wo bestehen Abhängigkeiten, wo Alleinstellungsmerkmale? Woher kommen einzelne Länder, wie haben sie sich entwickelt, wohin geht die Reise? Würden Sie hier investieren, wenn ja warum - kritisch sein! Auswahl Länderkatalog: USA, Mexiko, Brasilien, Deutschland, Frankreich, Griechenland, Türkei, China, Indien, Thailand, Japan, Russland, Südafrika, Niger Themenwahl zu III-V: Schwerpunktthemen Schwerpunktthemen werden nicht länderspezifisch, sondern global in Schwerpunkten beurteilt Rohstoffe (exkl. Öl: Nickel, Kupfer, Uran, mangan, Gold etc.) Rohöl Humankapital: Migration, Immigration (Historie, aktuelle Empirie, Ursachen, Vor-/Nachteile abgebende und aufnehmende Länder, Herausforderungen) Kapitalfluss, FDI Themenwahl zu VI und VIII: Schwerpunktthemen NAFTA & MERCOSUR ASEAN & PAFTA EU & TTIP Recommended literature Workload specification (= 60 min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 Feenstra, Robert C. und Taylor, Alan M., International nd Economics, 2 Edition, New York, Worth Publishers, 2011 48 hrs 34 hrs 34 hrs 30 hrs 30 hrs 34 hrs 210 hrs Nuremberg Institute of Technology Page 63 Course Catalogue Bachelor of Arts in International Business Updated: October 10, 2016 Nuremberg Institute of Technology Page 64 Course Catalogue Bachelor of Arts in International Business Focus Elective 5 – Principles of International Economics and Energy Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching methods Learning objectives 22 or 23 Focus Electives I or Focus Electives II 3 / 6 or 4 /7 1 semester Elective Undergraduate Principles of International Economics Prof. Dr. Birgit Eitel English Once a year (winter semester) Foundations of Economics (Micro- and Macroeconomics) 7 210 4 hrs/week or 60 contact hours (= 45min) Written exam (90 min) [67%] and presentation [33%] Lecture, group projects, case studies To understand the principles of the international financial markets, monetary economics as well as issues regarding trade theory and policy; To learn about the principles of the energy sector and development economics; To understand the linkages between energy and development; These linkages will be shown on a local, regional, national and global level; Finally, the linkages between International Economics and Energy will be evaluated. English competence in the terminology of the subject. Course contents We will cover the following content: Introduction in international trade theory in an historical context (Mercantilists, classical theory and modern trade theories), international trade policy (e.g. effects of taxes and subsidies, nontariff trade barriers, modern arguments related to protection), the forms and effects of economic integration (EU, NAFTA, Mercosur) and an introduction in exchange rates and the international financial system. In this context we will also discuss case studies and current developments in international economics. Further, we will have an introduction to development studies and how the energy sector is linked to it, global energy trends, different technologies for energy supply with a special focus on renewable energies, analysis of energy demand issues, the relation between energy, poverty and gender, rural energy issues and especially the linkage between energy and international trade. Recommended literature Salvatore: Introduction to International Economics, 2010. Nordhaus/Samuelson: Economics, 2010. Feenstra, Taylor: International Economics, 2008. Jepma, Jager, Kamphuis: Introduction to International Economics, 2009 Literature can vary! Updated: October 10, 2016 Nuremberg Institute of Technology Page 65 Course Catalogue Bachelor of Arts in International Business Workload specification (= 60 min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 45 hrs 28 hrs 53 hrs 0 hrs 30 hrs 54 hrs 210 hrs Nuremberg Institute of Technology Page 66 Course Catalogue Bachelor of Arts in International Business Career Focus – Marketing Focus Elective 1 – Product and Market Development Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching methods Learning objectives Course contents Recommended literature Workload specification (= 60 min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 22 or 23 Focus Electives I or Focus Electives II 3 / 6 or 4 / 7 1 semester Elective Undergraduate Product and Market Development Prof. Dr. Helen Rogers English Once a year (summer semester) Basics of marketing and economics 3.5 105 2 hrs/week or 30 contact hours (= 45min) Written assignment (60%), presentation (40%) Lectures, group works and classroom discussions. Case studies (as suitable) will be applied throughout the class to develop understanding. Students will be able to distinguish between different approaches of product and market development as well as diversification. By studying various models and tools of analysis and evaluation, students will be able to judge new business opportunities in their appropriate context. Students are trained to analyze and evaluate cases on new business opportunities. English competence in the terminology of the subject. • Definition of product & market development, diversification, using i.e. an extended Ansoff matrix scheme • Introduction to new product development processes and critical success factors • Analysis and evaluation tools to new business opportunities, such as scoring models, business matrices, scenario techniques, etc. Strategic Market Management, D.A. Aaker / D. McLoughlin, European ed., 2007 th Product Management, D.R. Lehmann / R.S. Winer, 4 ed., 2005 Innovation Management - Strategies, Concepts and Tools for Growth and Profit, S. Maital / D.V.R. Seshadri, 2009 Portfolio Management for New Products, R.G. Cooper/Edgett/E. Kleinschmidt, 2nd ed., 2001 23 hrs 20 hrs 25 hrs 15 hrs 0 hrs 22 hrs 105 hrs Nuremberg Institute of Technology Page 67 Course Catalogue Bachelor of Arts in International Business Career Focus – Marketing Focus Elective 2 – Vertriebsführung Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents 22 oder 23 Focus Electives I oder Focus Electives II 3 / 6 or 4 / 7 1 semester Elective Undergraduate Vertriebsmanagement /Planspiel Vertrieb Prof. Dr. Florian Riedmüller, Ralf Thummerer German Every semester Basic knowledge in marketing 7 210 4 hrs/week or 60 contact hours (= 45min) Klausur über gesamtes Modul (90 min) [50%], Referat zu Vertriebsmanagement (25 min) [25%], 3 Studienberichte zum Planspiel (25%) Lecture, presentations, project papers Vertriebsmanagement: Die Teilnehmer dieser Lehrveranstaltung sollen die wichtigsten Methoden aus dem Bereich der Vertriebsführung erklären und in den Gesamtkontext einordnen können. Den Studierenden werden der Aufbau einer Vertriebskonzeption, die Besonderheiten unterschiedlicher Vertriebsorganisationen und die Möglichkeiten zur Kundenakquisition vorgestellt. Unterschiedliche Methoden zur Vertriebssteuerung werden verglichen und zusammengefasst. Die Studierenden werden in die Lage versetzt, ein Vertriebskonzept aus der Unternehmenspraxis eigenständig analysieren und Optimierungspotentiale für die zukünftige Umsetzung ableiten zu können. Planspiel Vertrieb: - Anwendung und Vertiefung der Kenntnisse aus den betriebswirtschaftlichen Veranstaltungen - Entwicklung und Bewertung von Marketingkonzeptionen und deren Umsetzung in einem virtuellen internationalen Markt - Einüben ganzheitlichen, funktionsbereichsübergreifenden Denkens und Handelns im internationalen Marketing - Erkennen übergeordneter betriebswirtschaftlicher Interdependenzen im internationalen Marketing Vertriebsmanagement: • Vertriebssysteme: Strukturen und Prozesse • Vertriebssteuerung: Anreizsysteme und Logistik • Strategischer Vertrieb: Kundenwerte und Allianzen • Kundenakquisition: Modelle und Vorgehensweisen • Vertriebscontrolling: Operativ und strategisch Planspiel Vertrieb: Anhand der realistischen, modellhaften Abbildung der Marketingabteilung eines Uhrenherstellers erfüllen konkurrierende StudierendenTeams folgende Aufgaben: Updated: October 10, 2016 Nuremberg Institute of Technology Page 68 Course Catalogue Bachelor of Arts in International Business • Recommended literature Strategische und operative Entscheidungen im Marketing und deren Koordination mit Fertigung und F&E • Transfer betriebswirtschaftlicher Modelle in die Praxis • Entscheidungsfindung im Team und unter Einsatz von PCgestützten Planungsinstrumenten Vertriebsmanagement: Coletti, J.: Vertrieb: Verkäufer führen – Umsatz machen Winkelmann, P.: Vertriebskonzeption und Vertriebssteuerung Winkelmann, P.: Marketing und Vertrieb Planspiel Vertrieb: Homburg / Krohmer: Marketingmanagement, 2. Aufl., Wiesbaden 2006 Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 48 hrs 25 hrs 12 hrs 62 hrs 24 hrs 39 hrs 210 hrs Career Focus – Marketing Focus Elective 3 – Consumer Behavior Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching methods Learning objectives 22 or 23 Focus Electives I or Focus Electives II 3 / 6 or 4 / 7 1 semester Elective Undergraduate Consumer Behavior Prof. Dr. Helen Rogers English Once a year (winter semester) None 3.5 105 2 hrs/week or 30 contact hours (= 45min) Written exam (90 min.) [70 %] and small group presentation (20 min.) [30 %] Lectures, learning by doing, presentations, class discussions Understand what is meant by consumer behavior and different types of consumers; learn about consumer motivations, especially how resonality reflects responses to product and marketing messages; provide insights into the role of reference groups and family influences on consumer behavior. English competence in the terminology of the subject. Updated: October 10, 2016 Nuremberg Institute of Technology Page 69 Course Catalogue Bachelor of Arts in International Business Course contents Recommended literature • • • • • Introduction to the core concepts of consumer behaviour Consumer motivation and personality Consumer perception and learning Reference groups and family influences Diffusion of innovations Schiffman, L. and Kanul, L. (2002) Consumer Behaviour Solomon M. (2009) Consumer Behaviour: Buying, Having and Being Workload specification (= 60 min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 23 hrs 15 hrs 20 hrs 10 hrs 25 hrs 12 hrs 105 hrs Career Focus – Marketing Focus Elective 4 – International Business Marketing Simulation Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching methods Learning objectives Course contents Updated: October 10, 2016 22 or 23 Focus Electives I or Focus Electives II 3 / 6 or 4 / 7 1 semester Elective Undergraduate International Business Marketing Simulation Prof. Val Finnigan English Only once in SS 2016 Basics in marketing (successfully passed marketing course) 3,5 105 2 hrs / week / 30 contact hours (= 45 min) Presentation (50 %) and paper (50 %) Business game On completion of the elective students should: • Understand current international marketing management issues faced by European businesses. • Be aware of the importance of cultural understanding in marketing, management and working in international teams • Understand the contemporary issues surrounding ethics and sustainability in marketing and wider management. English competence in the terminology of the subject. Paper Chasers is an interactive business game which simulates the development of a specific product and its launch into the market. The game involves students working in small groups on their business and marketing ideas: • Concept development • Unique selling points Nuremberg Institute of Technology Page 70 Course Catalogue Bachelor of Arts in International Business Recommended Literature Workload specification (= 60 min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation / assignment Total hours of study (workload): • Cultural issues in Marketing • Intercultural working • Corporate social responsibility • Sustainable development and business ethics • Marketing strategy The phases of the game begin with logo and company name decisions, brand definition, and consideration of the business environment and cultural factors which may influence how the business runs and how the product can work within markets. There is a focus in depth on issues of international marketing and management. Recommended reading (specific journal articles) will be given to students before the start of the elective. A case study for pre-reading will be made available to participants. 23 hrs 20 hrs 25 hrs 15 hrs 0 hrs 22 hrs 105 hrs Career Focus – Marketing Focus Elective 5 – International Sales and Purchasing Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment 22 or 23 Focus Electives I or Focus Electives II 3 / 6 or 4 / 7 1 semester Elective Undergraduate International Sales and Purchasing Prof. Dr. Naiming Wei English Once a year None 3.5 105 2 hrs/week or 30 contact hours (= 45min) Written exam (90 min.) [90%] plus presentations or written assignments [10%]. Both parts have to be successfully passed Teaching methods Learning objectives Lecture, case studies and group works This lecture provides the students a solid and practical oriented knowledge base about international sales and purchasing. In particular the students should reach following learning objectives: understand the recent development of the world economy and the driving factors in the global business environment understand the key factors influencing the strategic orientation and operational activities of international firms Updated: October 10, 2016 Nuremberg Institute of Technology Page 71 Course Catalogue Bachelor of Arts in International Business understand the internationalization process of the companies and the particular challenges associated assessment of appropriate market entry and market development strategies in international markets assessment of appropriate marketing tools and their targeted inclusion in the international markets understand the stratetic sourcing process and assessment of different global sourcing options Course contents Recommended literature Workload specification (= 60 min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 English competence in the terminology of the subject. • Major national economies of the world • World trade and international trade organizations • Direct foreign investment • Global business environment • Market entry strategy – non equity options • Market entry strategy – non equity options • Global sourcing • International supplier management Script and hand outs, plus current articles from Management Magazines M. Kutschker / S. Schmid (2010), Internationales Management 7. Auflage, Oldenbourg Helen Deresky (2011), International Management – Managing cross borders and cultures 7. Edition, Pearson Inc. Daniel W. Baack / Eric G. Harris / Donald E. Baack, International Marketing, SAGE Publication, 2013 Kate Gillespie / Jean-Pierre Jeannet / H. David Hennessey, Global Marketing 2. Edition, Houghton Mifflin Co. 2007 K. Backhaus / M. Voeth (2010), Internationales Marketing, 6. Auflage, Schäffer-Poeschel F. Sollish / J. Semanik (2011), Strategic Global Sourcing – Best Practice, Wiley & Sons Inc. H. Hartmann (2009), Modernes Einkaufsmanagement – Global Sourcing, Methodenkompetenz, Risikomanagement, Deutscher Betriebswirte Verlag W. Krokowski / E. Sander (2008), Global Sourcing und Qualitätsmanagement, Deutscher Betriebswirte Verlag W. Hug / J. Weber (2011), Werttreiber Einkauf – Wertehebel im Einkauf als Controlling-aufgabe, Wiley VCH Verlag 23 hrs 15 hrs 20 hrs 10 hrs 25 hrs 12 hrs 105 hrs Nuremberg Institute of Technology Page 72 Course Catalogue Bachelor of Arts in International Business Career Focus – Operations Management/Logistics Focus Elective 1 – Distribution und Supply Chain Management Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature 22 oder 23 Focus Electives I oder Focus Electives II 3 / 6 or 4 / 7 1 semester Elective Undergraduate Distribution und Supply Chain Management Prof. Dr. Christoph Tripp German Every semester Completion of all basic modules 7 210 4 hrs/week or 60 contact hours (= 45 min) Written exam (90 min) Seminaristischer Unterricht, Case Studies, Exkursionen, Gastvorträge - Erlernen von Kenntnissen über die Aufgaben, Besonderheiten, Herausforderungen und Erfolgsfaktoren von Distributionssystemen in Industrie, Handel und Dienstleistungswirtschaft - Erlernen von Fähigkeiten zum strukturierten Vorgehen bei der Auswahl, Bewertung und Anwendung relevanter Lösungsansätze in der Distributionslogistik • Grundlagen logistischer Netzwerke • Industrielle Distributionssysteme • Versorgungssysteme des Handels • Dienstleisternetze Alicke, K. (2005): Planung und Betrieb von Logistiknetzwerken: Unternehmensübergreifendes Supply Chain Management Bretzke, W.-R. (2010): Logistische Netzwerke; 2. Auflage Gudehus, T. (2010): Logistik – Grundlagen, Strategien, Anwendungen; 4. Auflage Heinemann, G. (2012): Der neue Online-Handel: Erfolgsfaktoren und Best Practices, 4. Auflage Hertel, J. / Zentes, J. / Schramm-Klein, H. (2011): Supply Chain Management und Warenwirtschaftssysteme im Handel; 2. Aufl. Pfohl, H.-C. (2010): Logistiksysteme – Betriebswirtschaftliche Grundlagen; 8. Auflage Thonemann, U. /Behrenbeck, K. / Küpper, J. / Magnus, K.H. (2005): Supply Chain Excellence im Handel Workload specification (= 60 minutes) Lecture time 48 hrs Lecture preparation: Literature study 42 hrs Self-study / Home-work 60 hrs Group work / Tutorials 0 hrs Presentations 0 hrs Updated: October 10, 2016 Nuremberg Institute of Technology Page 73 Course Catalogue Bachelor of Arts in International Business Exam preparation Total hours of study (workload): 60 hrs 210 hrs Career Focus – Operations Management/Logistics Focus Elective 2 – Einkauf und Supply Management Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature 22 oder 23 Focus Electives I or Focus Electives II 3/6 or 4/7 1 semester Elective Undergraduate Einkauf und Supply Management Prof. Dr. Gerhard Heß, Dr. Florian Kleemann German Every semester Completion of all basic modules 7 210 4 hrs/week or 60 contact hours (= 45 min) Written exam (90 min) Seminar Die Studierenden werden mit den Konzepten, Entscheidungsmethoden und Prozessen im strategischen Einkauf und der Beschaffungslogistik von Industrie- und Dienstleistungsunternehmen sowie im Handel vertraut gemacht. Sie lernen praktische Problemsituationen zu analysieren und zur Problemlösung geeignete Methoden und Prozesse zu identifizieren und anzuwenden. • Einführung und grundlegende Begriffe • Grundkonzept zur Entwicklung des strategischen Einkaufs • Formulierung von Materialgruppenstrategien • Sourcing-Strategie mit Lieferantenpartnerschaft, Beschaffungsregion, Netzwerkkonzepte und Lieferantenzahl • Demand-, Objekt- und Preisstrategien • Lieferantenmanagement mit Lieferantenbewertung, Lieferantenklassifizierung und Lieferantenstrategie • Ausgewählte Methoden im Sourcing-Prozess, insbesondere komplexe Preisvergleiche • Beschaffungslogistische Konzepte • Einkaufscontrolling Appelfeller, W.: Bucholz, W.: Supplier Relationship Management Arnold, U., Kasulke, G. (Hrsg.): Praxishandbuch innovativer Beschaffung, Heß, G.: Supply-Strategien in Einkauf und Beschaffung Koppelmann, U.: Beschaffungsmarketing Large, R.: Strategisches Beschaffungsmanagement Updated: October 10, 2016 Nuremberg Institute of Technology Page 74 Course Catalogue Bachelor of Arts in International Business Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 48 hrs 42 hrs 60 hrs 0 hrs 0 hrs 60 hrs 210 hrs Career Focus – Operations Management/Logistics Focus Elective 3 – Produktionsplanung und -steuerung Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents 22 oder 23 Focus Electives I oder Focus Electives II 3 / 6 or 4 / 7 1 semester Elective Undergraduate Produktionsplanung und -steuerung Prof. Dr. Ralf Bogdanski German Every semester Completion of all basic modules plus ‘Operations Management’ 7 210 4 hrs/week or 60 contact hours (= 45 min) Written exam (90 min) Seminar Die Studierenden werden mit den Konzepten, Entscheidungsmethoden und Strukturen der Planung und Steuerung von Wertschöpfungsprozessen in Industrieunternehmen vertraut gemacht, mit dem Schwerpunkt der diskreten Fertigung. Sie lernen praktische Problemsituationen zu analysieren und zur Problemlösung geeignete Methoden und Prozesse zu identifizieren und anzuwenden. • • • • • • Recommended literature Einordnung der PPS in die Sachgebiete der Logistik, Gemeinsamkeiten und Unterschiede zum SCM Der Bullwhip-Effekt: Ursachen, Folgen und Vermeidung Kennenlernen der zeitlichen Planungshorizonte sowie der MRP2Philosophie als integriertem Planungsansatz von Material-, Informations- und Wertefluss Vertiefung der einzelnen Schritte der Sukzessiveplanung Betriebswirtschaftliche und technische Grunddaten, IT als Erfolgsfaktor Vorstellung ausgewählter Verfahren der Produktionssteuerung Glaser / Geiger / Rohde: PPS. Grundlagen-Konzepte- Anwendungen, Wiesbaden, ISBN 3-409-23906-5 Schneider / Buzacott / Rücker: Operative Produktionsplanung und -steuerung, München Wien 2005 Zäpfel, G.: Produktionswirtschaft. Operatives Produktionsmanagement, Berlin New York 1982 Updated: October 10, 2016 Nuremberg Institute of Technology Page 75 Course Catalogue Bachelor of Arts in International Business Wight, O. W.: Manufacturing Resource Planning: MRP II, Essex Junction 1984, ISBN 0-939246-03-1 Gerhard, K. / Teufel, T.: SAP R/3 prozeßorientiert anwenden, Addison-Wesley, ISBN 3-8273-1258-2 Kurbel, K.: Produktionsplanung und –steuerung, 5.Aufl. München/Wien 2003 Schneeweiß, Ch.: Einführung in die Produktionswirtschaft, 8.Aufl. Berlin u.a. 2002 Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 48 hrs 42 hrs 60 hrs 0 hrs 0 hrs 60 hrs 210 hrs Nuremberg Institute of Technology Page 76 Course Catalogue Bachelor of Arts in International Business General Electives (without focus) General Elective 1 – Innovation Management Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching methods Learning objectives Course Contents Recommended literature 22 or 23 Focus Electives I or Focus Electives II 3/6 or 4/7 1 semester Elective Undergraduate Innovation Management Prof. Dr. Frank Ebinger English Once a year (winter semester) None 3.5 105 2 hrs/week or 30 contact hours (=45min) Assignment (30% of total grade), presentation (70% of total grade), group discussion Lecture, group projects, group discussion Innovation as concept of development, level of innovations, classifying various types of innovation, understanding the need of innovation, concepts of innovation management in companies, fundamental concepts fostering innovation in companies, innovation process schemes, specific areas of innovations as system solutions (e.g. base of the pyramid, Social Entrepreneurship) English competence in the terminology of the subject. • Lecture and group discussion to provide all important information regarding innovation (types, concepts, strategies, tools) (12SWS) • Group presentation (30min) of 2 students presenting either a top ranked innovative company or a specific innovation case, analyzing WHY this company/case is innovative, analysing the level, type and outreach of the presented approach). Group discussion afterwards. • Each student has to write an assignment about each presentation, evaluating the presentation itself, and if the tools/contents/ processes used to answer the innovative question have been appropriate including fundamental explanation. Robert Burgelmann: Strategic Management of Technology and th Innovation, Mcgraw-Hill Higher Education; 5 edition, 2008 Pervaiz K. Ahmed: Innovation Management; Context, Strategies, Systems and Processes, Prentice Hall, 2010 Additional literature will be distributed in class. Workload specification (= 60 min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 23 hrs 15 hrs 25 hrs 10 hrs 32 hrs 0 hrs 105 hrs Nuremberg Institute of Technology Page 77 Course Catalogue Bachelor of Arts in International Business General Electives (without focus) General Elective 2 – International Business Negotiations Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching methods Learning objectives Course Contents Recommended literature 22 or 23 Focus Electives I or Focus Electives II 3/6 or 4/7 1 semester Elective Undergraduate International Business Negotiations Prof. Dr. Helen Rogers English Once a year (winter semester) None 3.5 105 2 hrs/week or 30 contact hours (=45min) Group coursework during class (50%), individual report of 2,500 words (50%). Owing to interactive nature, course attendance is mandatory! Lectures, role plays, group presentations, class discussions Understanding what is meant by negotiations in a business context; learn negotiation strategies and approaches; practice how to negotiate using cases and exercises with an emphasis on international and cross cultural environments. English competence in the terminology of the subject. The course covers the following topics: • Why we negotiate • Frameworks of negotiation theory • The effects of culture in a global negotiation environment • The role of preparation • Online negotiations • Mediation and arbitration • Real time negotiation • Lessons learned/reflection on achieved outcomes Fells, R. (2012) Effective Negotiation, 2nd Edition, Cambridge. Fisher, R. and Ury, W., (1991). Getting to Yes: Negotiating Agreements without Giving In, Huchison Ghauri, P. and Usunier, J.C., (2003). International Business nd Negotiations, 2 Edition: Pergamon Workload specification (= 60 min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 23 hrs 15 hrs 20 hrs 10 hrs 25 hrs 12 hrs 105 hrs Nuremberg Institute of Technology Page 78 Course Catalogue Bachelor of Arts in International Business General Electives (without focus) General Elective 3 – Außenwirtschaft II Module number Module title Year / Semester Duration of module Type of module Course(s) in the module ECTS-Points 22 oder 23 Focus Electives I oder Focus Electives II 3 / 6 and 4 / 7 1 semester Elective - Exportmanagement - Zollrecht und Handelspolitik in der EU 7 General Elective 3a – Exportmanagement Course number Course(s) in the module Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended literature Will be announced soon Exportmanagement 3 / 6 or 4 / 7 1 semester Elective Undergraduate Bettina Reschel-Reithmeier German Every semester Completion of all basic modules 105 hours 2 hrs/week or 30 contact hours (=45 min) Klausur (45 min) Seminar Ziel der Veranstaltung ist es, die Studenten in die Lage zu versetzen, Außenhandelsverträge abzuschließen und Exportgeschäfte abzuwickeln. Den Schwerpunkt bildet dabei die Durchführung von Luft- und Seefrachtgeschäften. Zur Absicherung von Risiken bei Exportgeschäften lernen die Studierenden internationale Zahlungsund Lieferbedingungen kennen und wenden sie an. Die Vorgehensweise bei der Ein- und Ausfuhr von Waren wird im Überblick vorgestellt und an Beispielen erläutert. - Überblick über den Verkehrsträgereinsatz bei der Abwicklung von Exportgeschäften - Abwicklung von Seefrachtgeschäften - Abwicklung von Luftfrachtgeschäften - Liefer- und Zahlungsbedingungen im Außenhandel - Zahlungssicherung mittels Akkreditiv - Vorgehensweise bei der Ein- und Ausfuhr von Waren im Überblick Brandenburg u. a.: Güterverkehr Spedition -Logistik, Bildungsverlag Eins Incoterms 2010, ICC Deutschland, Köln Hofmann / Reschel-Reithmeier / Sackmann: Spedition und Logistik, Heft 3, Europa-Verlag Schöffski, O. / v. d. Schulenburg, J.-M.: Gesundheitsökonomische Evaluationen, Berlin - Heidelberg – New Updated: October 10, 2016 Nuremberg Institute of Technology Page 79 Course Catalogue Bachelor of Arts in International Business York 2000 Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 24 hrs 15 hrs 15 hrs 25 hrs 26 hrs 105 hrs General Elective 3b – Zollrecht und Handelspolitik in der EU Course number Course(s) in the module Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Updated: October 10, 2016 Will be announced soon Zollrecht und Handelspolitik in der EU 3 / 6 or 4 / 7 1 semester Elective Undergraduate Frank Brunner, Wolfgang Herdegen German Every semester Completion of all basic modules 105 hours 2 hrs/week or 30 contact hours (=45 min) Klausur (45 min) Seminar Ohne Expertenwissen im Bereich Exportkontrolle und Zoll kommt heute kein Unternehmen mehr aus. Ziel der Veranstaltung ist es, den Studierenden Grundkenntnisse des Europäi-schen Zollrechts und der Handelspolitik der EU beim Import und Export zu vermitteln. Sie sollen die mit der Globalisierung ver-bundenen Risiken und Chancen sowie Wettbewerbsvorteile im internationalen Handel anhand spezifischer Fallkonstellationen rechtlich analysieren und abschätzen können, um betriebswirtschaftliche Gestaltungsmöglichkeiten daran ausrichten und die bestmögliche Lösung auswählen zu können. Gleichermaßen sollen sie rechtliche Grenzen im Außenhandel erkennen und damit behördlich Sanktionen vermeiden können. - Internationales Zollvertragsrecht (WTO, WCO, ECE) - Zollrechtliche Grundbegriffe (Zollrechtlicher Status, Zollunion, Freihandelszone) - Sicherheitsinitiative der EU beim Im- und Export - Importabwicklung und Verzollung bei der Einfuhr - Wirtschaftliche Bedeutung der verschiedenen Zollverfahren (z.B. Veredelungen und Zolllager) - Status und Vorteile des Authorized Economic Operator (AEO) - Elektronische Zollabwicklung (ATLAS, NCTS, AES/ECS, AIS/ICS) - Internationale Zolldokumente (Carnet TIR, Carnet A.T.A.) - Exportabwicklung – Ausfuhr, Wiederausfuhr und passive Veredelung (inkl. vereinfachte Zollanmeldungen) - Handelspolitische Maßnahmen - Exportkontrolle (internationale Nuremberg Institute of Technology Page 80 Course Catalogue Bachelor of Arts in International Business Recommended literature Exportregime, Embargos, Rüstungsgüter, Dual-Use-Waren, Terrorismusbekämpfung) - Warenursprung und Präferenzen als Wettbewerbsvorteil (Ursprungzeugnisse, EUR.1, EUR-MED, A.TR., Ursprungserklärungen auf der Rechnung; Status des ermächtigten Ausführers, Lieferantenerklärungen) - Der Zolltarif der EU als Kalkulationsinstrument - Elektronischer Zolltarif (EZT-Online) - Umsatzsteuer im Binnenmarkt und Intrahandelsstatistik (INTRASTAT) - Betriebsorganisation - Internal Compliance Program (ICP) Witte/Wolffgang: Lehrbuch des Zollrechts der Europäischen Union, Verlag nwb Herne John/von der Burg/Schnägelberger: 100 Antworten auf typische Fragen im Exportgeschäft, Bundesanzeiger Verlag Köln www.zoll.de und www.bafa.de Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 24 hrs 22 hrs 35 hrs 24 hrs 105 hrs General Electives (without focus) General Elective 4 – Future Trends in International Business Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching methods Learning objectives Updated: October 10, 2016 22 or 23 Focus Electives I or Focus Electives II 3/6 or 4/7 1 semester Elective Undergraduate Future Trends in International Business Prof. Dr. Helen Rogers English Once a year (summer semester) None 3.5 105 2 hrs/week or 30 contact hours (=45min) Presentation (40%) and group report (60%) Lectures, small group work, presentations This course explores trends in technology and society, focusing specifically on the likely impacts of these changes on international business. By the end of the course, students will be better able to analyze and evaluate new international business opportunities based on future scenarios. Nuremberg Institute of Technology Page 81 Course Catalogue Bachelor of Arts in International Business Course Contents Recommended literature Workload specification (= 60 min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): English competence in the terminology of the subject. Topics we will focus on include: Business models for additive manufacturing; Developments in the market for wearable devices; Interconnectivity through the Internet of Things; Jobs of the future. All of these topics will be examined through the lens of developments in the international business environment. Leading journals and websites (information in lecture 1) 23 hrs 15 hrs 25 hrs 30 hrs 12 hrs 0 hrs 105 hrs General Electives (without focus) General Elective 5 – Business Model Generation Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching methods Learning objectives Course Contents Updated: October 10, 2016 22 or 23 Focus Electives I or Focus Electives II 3/6 or 4/7 1 semester Elective Undergraduate Business Model Generation Prof. Dr. Margo Bienert English Once a year (winter semester) None 7.0 210 2 hrs/week or 30 contact hours (=45min) Exam (50%) plus two presentations and / or papers (50%) Introductory lectures, group works classroom discussions and homework; Project work and case studies (as suitable) will be applied throughout the class to further access and understanding; Note: the workshop days are mandatory and a requirement for participation and a grade. Understanding of one possible approach of business model generation and innovaton around nine building blocks – understand their interdependence, their possible basis for actions and innovation. The course covers the following topics: - Canvas of customer segements, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and and cost structure - Unbundled businesses: a) customer relations, b) product innovation, c) infrastructure or cost focus – co-exist or are unbundled - Long Tail Business Models (possibly Free-mium as a business model) Nuremberg Institute of Technology Page 82 Course Catalogue Bachelor of Arts in International Business Recommended literature Workload specification (= 60 min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 - Customer Insights (6 Question poster) - Idea generation for businesses - Blue Ocean Strategies (eliminate, reduce, raise, create) Business Module Generation by Osterwalder, Alexander and Pigneur, Yves 48 hrs 24 hrs 28 hrs 50 hrs 0 hrs 60 hrs 210 hrs Nuremberg Institute of Technology Page 83 Course Catalogue Bachelor of Arts in International Business 24. Module: Management Module number Module title Year / Semester Duration of module Type of module Course(s) in the module ECTS-Points 24 – Advanced Module Management 3 / 6 and 4 / 7 1 semester Compulsory - Strategic Management - International Management with Cases 7 24.1 Course: Strategic Management Course number Course title Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Updated: October 10, 2016 24.1 Strategic Management 4/ 7 1 semester Compulsory Undergraduate Prof. Dr. Naiming Wei English Every semester (After internship and completion of electives abroad) as well as the course “Foundations of Business Administration” 120 hours 4 hrs / week / 60 contact hours (= 45min) Grade will be determined as follows: Written exam (90 min.) [75%] plus presentation or written assignment [25%]. Both parts have to be successfully passed Potential excursions/guest lectures/offsite can be made mandatory to join or requested to be compensated by an additional assignment which will be determined during the lecture each semester! Lecture, presentations, guest lectures This is an advanced course aimed at bachelor students in their semesters 4-7. The course builds on, and extends, concepts experienced in “Foundations of Business Administration”. The four pillars of general management (planning, organizing, leading and controlling) will be revisited. Links will be introduced from these four pillars to strategic choices and made apparent through cases. i. By the end of the course the student will have grasped how to develop a strategy. This development process uses an integrated planning and control system. The system affects and steers an organization, both at the strategic and operative levels. ii. Additionally the student will have gained knowledge of how strategy is formulated in the opposite way to the planning approach of ii above. Here strategy will be seen as a craft arising out of incremental experiments. iii. The course will reach its culmination when the student grasps the logic involved in the learning organization, the currently accepted most modern form of management. Nuremberg Institute of Technology Page 84 Course Catalogue Bachelor of Arts in International Business English competence in the terminology of the subject. Course contents • • • • • • • • • • Recommended Literature Script and hand outs, plus current articles as well as current Management Magazines What is Strategic Management –definition and basics Why Strategic Management – conceptual framework Normative, strategic and operative management Strategic analysis external view Strategic analysis internal view Strategic formulation at business level Strategic formulation at corporate level Strategic implementation System and structure in context to strategic management Selected specific strategic topics (innovation, internationalization…) Johnson, G. /Scholes, K./Whittington, R.: Exploring Corporate Strategy, Text & Cases, 7th edition, Pearson / Prentice Hall Johnson, G. / Scholes, K. / Whittington, R.: Fundamentals of Strategy, 2nd edition, Prentice Hall Hungenberg, H.: Strategisches Management in Unternehmen, 7. Auflage, 2012, Gabler Verlag Wiesbaden Müller-Stewens, G./Lechner, Ch.: Strategisches Management, 4. Auflage, 2011, Schäffer-Poeschel Verlag Stuttgart Grant, R.M.: Contemporary Strategy Analysis, 7th edition, Blackwell Publishing Steinmann, H. / Schreyögg, G. / Koch, J.: Management, 7. Auflage, Gabler Verlag Wiesbaden Workload specification (= 60 min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): 45 hrs 10 hrs 15 hrs 0 hrs 25 hrs 25 hrs 120 hrs 24.2 Course: International Management with Cases Course number Course title Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Updated: October 10, 2016 24.2 International Management with Cases 4/7 1 semester Compulsory Undergraduate Prof. Dr. Helen Rogers / Prof. Dr. Rahman English Every semester After internship and completion of electives abroad 90 hours 2 hrs / week / 30 contact hours (= 45min) Written exam (90 min.) [60%] and case presentation [40%] Lecture, guest presentations, group work on cases Nuremberg Institute of Technology Page 85 Course Catalogue Bachelor of Arts in International Business Learning objectives Course contents Recommended Literature The course will equip the student to master the core principles that underlie the operations of multinational corporations (MNC) trading throughout our increasingly interdependent and interconnected world. By the use of cases, students will be able to evaluate aspects of managing international businesses and identify adequate solutions to typical international business problems. The wide reaching effects of globalization will be investigated via practical cases. English competence in the terminology of the subject. • Management in the MNC, globalization, differing environments, transnational strategy and economic integration. • A basis for assessing the beneficial or the opposite effects of MNC countries on developing economies. • Additionally the topics of ethics and culture will emphasise the human element in the international management. Hill, C. International Business Daniels, J.D. et al. : International Business Workload specification (= 60 min) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 23 hrs 12 hrs 15 hrs 10 hrs 20 hrs 10 hrs 90 hrs Nuremberg Institute of Technology Page 86 Course Catalogue Bachelor of Arts in International Business 25. Module: Project Work Module number Module title Year / Semester Duration of module Type of module Level Course(s) in the module Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended Literature Workload specification (= 60 minutes) Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 25 – Advanced Module Project Work 3/6 1 semester Compulsory Undergraduate Project Work Prof. Dr. Naiming Wei, Prof. Dr. Birgit Eitel English Every semester Internship and study semester abroad completed. Basic knowledge of German language as some presentations can be made in German. 6 180 hours 4 hrs / week / 60 contact hours (= 45min) Presentation (30-45 min.) [40%] and written assignment (report) [60%] – Attendance and participation in presentation/field trip is mandatory Group work, team work and coaching of the group by the lecturer, presentations of ideas, draft and final report. Guest lectures, Field Trip etc. Some guest presentations can be in German. Ability to apply theoretical knowledge to a business idea, a real project or a business plan. Learning and improving teamwork. English competence in the terminology of the subject. Students must develop and carry out an independent project/entrepreneuship. This project can consist of a business plan, an event or an applied research project. Project details will be given by lecturer at the beginning of the course. Evans, V. (2011) Essential Guide to Writing a Business Plan, London: Financial Times Stutely, R. (2006) The Definitive Business Plan, London: Prentice Hall 45 hrs 30 hrs 20 hrs 50 hrs 35 hrs 0 hrs 180 hrs Nuremberg Institute of Technology Page 87 Course Catalogue Bachelor of Arts in International Business 26. Module: Bachelor’s Thesis Module number Module title Year / Semester Duration of module Type of module Course(s) in the module ECTS-Points 26 Bachelor’s Thesis 4/7 1 semester Compulsory - Bachelor’s Thesis - Bachelor Seminar 12+1 26.1 Course: Bachelor’s Thesis Course number Course title Year / Semester Duration of course Type of course Level Lecturer/Person in charge Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Mode of presentation Learning objectives Course contents Recommended Literature Updated: October 10, 2016 26.1 Bachelor’s Thesis 4/ 7 1 semester (max. 6 months) Compulsory Undergraduate All professors of the IB degree program German or English (depending on the thesis’ supervisor) Every semester At least 140 ECTS and completion of internship (practical part) 12 360 hours 2 hrs / week / 30 contact hours (= 45min) Thesis Not applicable Written, two copies plus CD Managing a larger scale topic (at least 40-50 pages) on a scientific and conceptual level. (1) Further specialization in the student’s chosen focus area (2) Management of extensive literature and internet searches as well as proper handling of secondary data (3) Utilizing previously acquired knowledge The thesis should show that the student is able to work independently on a problem from the subject areas of the degree program using academic methods. The problem should be systematically presented and developed, if possible solutions provided. Independent research is expected to show how to relate and apply current academic understanding to a practical or academic issue. - Dealing with an academic subject - Compiling a thesis Literature depends on topic chosen. However it should be a combination of standard literature and current scientific papers. Nuremberg Institute of Technology Page 88 Course Catalogue Bachelor of Arts in International Business 26.2 Course: Bachelor Seminar Course number Course title Year / Semester Duration of course Type of course Level Lecturer / Person in charge Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended Literature Updated: October 10, 2016 26.2 Bachelor Seminar 4/ 7 1 semester Compulsory Undergraduate Professor who supervises the thesis German or English Every semester During compilation of thesis 1 30 hours 1 hr / week / 15 contact hours (= 45min) Presentation; graded on a pass/fail scale – Attendance mandatory; Presenting and defending one’s thesis, discussions Students should present and defend the thesis in a logical manner while critically evaluating own achievements. Individual assistance of student as well as group meetings. Not applicable Nuremberg Institute of Technology Page 89 Course Catalogue Bachelor of Arts in International Business Appendix: Course Description based on Study and Examination Regulations 2010 12.2 Course: Forwarding and Transportation Management Course number Course title Year / Semester Duration of course Type of course Level Lecturer Language of instruction Frequency Prerequisites ECTS-Points Total hours of study (workload) Hrs/week/contact hours Assessment Teaching method Learning objectives Course contents Recommended Literature 12.2 Forwarding and Transportation Management 2/ 3 Attention! 1 semester No lecture anymore, only exam (in Compulsory English) Undergraduate Prof. Dr. Stefanie Müller For exam details please contact German Once a year (winter semester) Prof. Müller at [email protected] None 2,5 75 hours 2 hrs/week/ 30 contact hours Written exam (90 min.) Lecture (approx. 50%), exercises and discussions (approx. 30%), case studies (approx. 20%) – Mode of operation and participants of different transportation systems – Goods/services and special characteristics of transportation companies – Profound knowledge and critical analysis of important management tasks in forwarding and transportation companies – Teaching and applying important key factors and „adjusting lever“ in the decision-making process of forwarding and transportation companies • Transportation, transportation systems and freight forwarding • Transporting goods on road system • Transporting goods on rail system • Transporting goods at sea • Transporting goods by air • Principles of foreign trade in regard to transport companies • Selection of appropriate means of transportation (case studies) Ihde, Gösta B.: Transport, Verkehr, Logistik, 3. Auflage. Vahlen, 2001 Aberle, Gerd: Transportwirtschaft, 4. Auflage. Olderbourg, 2003 Workload specification Lecture time Lecture preparation: Literature study Self-study / Home-work Group work / Tutorials Presentations Exam preparation Total hours of study (workload): Updated: October 10, 2016 17 19 19 0 0 20 75 Nuremberg Institute of Technology Page 90