RESUME

RESUME
Personal Data
Name:
Address:
Date of Birth:
Citizenship:
Prof. Dr. Dr. h.c. Helmut Kohlert
In den Steinen 19/8, 73760 Ostfildern, Germany
March 16, 1963 in Stuttgart, Germany
German
Quick Facts
Main topics: Industrial Marketing, International Industrial Management, Entrepreneurship
Build up two MBA programs, in Esslingen/Germany, Moscow/Russia, and responsible
for the accreditation (FIBAA, 2 x accredited)
Build up the Entrepreneurship Development Program at Esslingen University of Applied Sciences
Publications in the fields of „Marketing für Ingenieure“ (Marketing for Engineers)
(with case studies of Siemens, Bosch, Agilent Technologies, Festo, Trumpf), „Entrepreneurship für Ingenieure“ (Entrepreneurship for Engineers), in preparation (until fall
2005) „Internationales Marketing für Ingenieure“ (International Marketing for Engineers) (with case studies of Fuchs Petrolub AG, EMAG)
Languages: German (native language), English (excellent), Russian (with difficulties
learning), French (remains available)
University Studies
1996- 1999
Ph.D. studies at the University of Innsbruck/Austria; Doctorate in Social and
Economic Sciences; Degree “Dr. rer.soc.oec.“; Professors: Prof. Dr. Max
Preglau (Institute of Sociology), Prof. Dr. Stephan Laske (Institute of Human Resources Management)
Title of the Ph.D. thesis: Globalization in the Automotive Industry as
an Influential Factor of the Corporate Climate in an AutomotiveSupply Company
1984 - 1989
Studies of „Economic Sciences“ at the University of Hohenheim/Germany;
Degree “Dipl.oec.“ (diploma)
Employment in Research & Education
since 2010
Dean of the Faculty of Management at Esslingen University/Germany
2002 - 2010
Member of Graduate School Esslingen
⊗ Further development of the Master’s programs (MSc in Automotive
Engineering, MSc in Information Technology, MBA in International
Industrial Management)
2002 - 2010
Academic Director of the MBA Program in Esslingen/Germany (in English language) (www.gradudate-school.de)
⊗ Strategic Positioning of the MBA Program
⊗ Sponsoring & contacts to the industry
⊗ Contacts to partner universities (Colorado State University, Moscow
Power Engineering Institute, Plekhanov Russian Academy of Economics)
⊗ Development of the curriculum with focus on “international” and ”industrial”
⊗ Cooperation with the Industrial Supervisory Board at Graduate School
2002 - 2006
Academic Director of the MBA Program in Moscow/Russia, organized
with Moscow Power Engineering Institute (Technical University) and Festo
Austria (in English language)
⊗ Strategic Positioning of the MBA Program
⊗ Further development of the curriculum with focus on ”industrial”
since 2000
Professor for “Business Management“ at University of Applied Sciences
Esslingen/Germany, in particular Industrial Marketing, International Industrial Marketing, Entrepreneurship
1998 - 2000
MBA Program Director at Graduate School Esslingen, responsible for:
⊗ FIBAA Accreditation of the MBA program
⊗ Development of the MBA curriculum
⊗ Looking for lecturers from industry
⊗ Acquisition of internships for MBA students
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Employment in Corporate Germany et al.
since 2000
Managing Director of “Kohlert & Company GmbH, Ostfildern/Germany
(www.kohlertcompany.com)
⊗ Consulting work in Marketing and Strategy for technology-oriented
companies (automotive, biotechnology) as well as „medical doctor
networks“ for Roche Diagnostics GmbH, Mannheim/Germany
⊗ Seminar „(Industrial) Marketing“ for Festo Russia, Haufe Akademie,
Technische Akademie Esslingen, IBM Europe (SMB-Division)
⊗ Seminar „International Marketing” for Festo Bulgaria, Festo Ukraine, Europäische Wirtschaftsakademie, Fachhochschule St. Gallen/Switzerland
⊗ Seminar „Intercultural Skills” for Rajamangala Institute of Technology, Bangkok/Thailand
⊗ Different seminars about Marketing, International Marketing for
Chelyabinsk Tube Rolling Plant, Chelyabinsk/Ural/Russia and Moscow/Russia, Top Management and new-appointed managers
1997 - 1999
Consultant and Trainer in own business
⊗ Workshops and consulting projects “Market Entry USA“ for small and
medium-sized companies
⊗ Seminar “Marketing for Non-Marketing Manager” at Technische Akademie Esslingen, OTTI Regensburg
⊗ Seminar „Marketing for Technical Managers“ at NOKIA Telecommunications
⊗ Seminar „Successful Launch into the US market“ at Exportakademie
Baden-Württemberg, Technische Akademie Esslingen
1994 - 1996
President of “KI, Inc.“ (consulting and sales Company), West Chester/PA/USA
⊗ Market Research, Marketing Actions in the US
⊗ Build up a Sales Representative Network (selection, training, management) in the US
⊗ Negotiations for US clients with German manufacturers et vice versa
(„Go-Between“)
⊗ Presentations: „How to introduce and push products into the German
Market” for German-American Chamber of Commerce, Philadelphia/PA/USA; “Global Investing Seminar/Business Climate in
Europe” für Merrill Lynch, West Chester/PA/USA; ”Business and
Marketing Opportunities in Germany” for West Virginia Development Office, Charleston/WV/USA
1991 - 1993
Consultant and Trainer
⊗ Consulting for start-up companies
⊗ Business Planning for small companies
⊗ Seminars and presentations about how to start a company and marketing
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TEACHING EXPERIENCE
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Basics in Business Administration at University Kaiserslautern/Germany (MSc program)
Market Research at Schiller International University, Heidelberg/Germany (in the MBA
and BA program)
Marketing Management at Schiller International University, Heidelberg/Germany (in
the MBA and BA program)
International Marketing at Schiller International University, Heidelberg/Germany (in
the MBA and BA program; at University of Applied Sciences Esslingen (in the MBA programs in Esslingen and Moscow)
Industrial Marketing at University of Applied Sciences Esslingen (in the MBA programs
in Esslingen and Moscow); at Jyväskylä Polytechnic. School of Engineering and Technology (near Helsinki/Finland)
Entrepreneurship at University of Applied Sciences Esslingen (in the MBA program in
Esslingen)
Business Planning at University of Applied Sciences Esslingen (in the MBA programs in
Esslingen and Moscow)
Projects & Studies
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Automotive Suppliers and Machinery Companies on the way to Russia and the Ukraine)
(empirical study); in cooperation with PricewaterhouseCoopers; Team with 9 participants
(7 people of PricewaterhouseCoopers), Project Manager, will be presented and published in
Fall 2005
“Entrepreneurship in Deutschland“ (empirical study); published; Arbeitskreis Entrepreneurship der Wirtschaftsjunioren Stuttgart, Stuttgart 1998
Der Weg zum Entrepreneur - Forderungen der Wirtschaft an die Entrepreneurshipausbildung (The way to become an entrepreneuer) empirical study, published, Kohlert/Schinkel,
Esslingen 2001
Personal Development
2004
2003
2000
1998
1997
1996
„Marketing Innovative Technologies“ (1-week-program), at Harvard Business
School, Boston/MA, USA
“Entrepreneurship Development Program” at Massachusetts Institute of Technology
(MIT). Sloan School of Management, Cambridge/MA, USA
“Developing and Managing a Successful Technology and Product Strategy“, at
Massachusetts Institute of Technology (MIT). Sloan School of Management, Cambridge/MA, USA (Prof. Rebecca Henderson)
“Negotiating to Win“, Philadelphia/PA, USA; American Management Association
(AMA)
“Qualitative Research Methods in the Social and Economic Sciences“, Course for
Ph.D. students, Prof. Dr. Ortrun Zuber-Skerritt, University of Innsbruck
“Competitive Strategy: How to Develop Winning Marketing Plans and Breakthrough Strategies“; Philadelphia/PA, USA; American Management Association
(AMA)
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Publications
Articles:
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Kohlert/Kuhnert: Perspektiven. Der russische Markt, in: Zeitschrift für Automobilwirtschaft,
Heft 1/2010, S. 12 – 20
Kohlert/Fohrer: Menschen empfehlen uns, in: Genograph, Journal für die Genossenschaften
in Baden-Württemberg, Heft 10/2010, S. 52 – 55
Kohlert, Helmut: Marketing in technisch-orientierten Unternehmen, in: marke41, Heft
5/2010, S. 58 – 61
Kohlert, Helmut: Marketing-Audit in 8 Schritten – Wie nutzen technisch-orientierte Unternehmen Marketing?, in: marke41, Heft 6/2010, S. 68 – 73
From Risk to Opportunity. Doing Business in Russia and the Ukraine, in: Recharger
Magazine, Las Vegas/AZ, 20. April 2007, S. 49 - 54
Vollmer/Kohlert: Werte und Organisationskultur von unternehmerisch Tätigen und
Angestellten, in: Wirtschaftspsychologie aktuell, Heft 04/2005, S. 22 – 25
Esslingen MBA goes East, in: Internationale Hochschulnetzwerke. Journal für die Kooperation von Wissenschaft & Wirtschaft, Heft 1/2004, S. 33 – 35
Kohlert/Mertz: Internet-Offensive für Nachzügler, in: Marketing intern, Badischer Genossenschaftsverband e.V. (Hrsg.), Heft 1/2004, S. 29 – 34
This article contains describes the results of an IT project at a German local bank, to force their
employees and to support customer to make more use of electronic banking The authors were in
the project team.
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Entrepreneurship als fachbereichsübergreifendes praxisnahes Lehrangebot an der
Fachhochschule Esslingen (FHTE), in: Dokumentation der EXIST-Konferenz am 12. und
13. November 2001 im Wissenschaftszentrum in Bonn, BMBF (Hrsg.), Bonn 2001
Marketing: Es geht zunächst um die richtige Strategie, in: Verlag für die Deutsche Wirtschaft AG (Hrsg.), Handbuch für Selbständige und Unternehmer, November 1999, pp. 109 128
Globalization. Today’s Business Reality, in: Recharger Magazin, Heft 3/1999, S. 85 - 86
Adventure: Going into a New Market. Corporate Planning: Part 2, in: Recharger, Issue
April 1995
Adventure: Going into a New Market. Corporate Planning: Part 1, in: Recharger, Issue
March 1995
Thriving in a New Market: Europe, in: Recharger, Issue February 1995
Books:
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International Marketing für Ingenieure (in preparation, published in Fall 2005)
The book contains all the aspects of international industrial marketing, managers with a technical background who work in the B2B-market should be aware of: Internationalization of Businesses, Preparation before going international, intercultural management, selection and evaluation of target markets, going- and being international strategies, global Marketing-Mix, and
strategy implementation in an international environment. Examples of companies and how they
solved the problems are included in the book, which help the reader to transfer the content to
practical life situations.
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Entrepreneurship für Ingenieure, München/Wien 2005
The book contains all the aspects of business administration, managers with aa technical background who work in the B2B-market should be ware of: Entrepreneurs as Managers, Entrepreneurial Marketing, and Organization of the Market Entry are written by Kohlert, all the rest by
people who work in the industry/law firms/banks.
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Marketing für Ingenieure (with case studies of SIEMENS, BOSCH, AGILENT Technologies, FESTO, Trumpf Lasertechnik), München/Wien 2003
The book contains all the aspects of industrial marketing, managers with a technical background
who work in the B2B-market should be aware of: Marketing as success factor, marketing research, tools in marketing, formulation and implementation of Marketing strategies, MarketingMix, technical services, and High-Tech Marketing. Examples of companies and how they solved
the problems are included in the book, which help the reader to transfer the content to practical
life situations.
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Faszination Selbständigkeit – Herausforderung Entrepreneurship, Renningen 2002
Kohlert/Schinkel: Der Weg zum Entrepreneur – Forderungen der Wirtschaft an die
Entrepreneurshipausbildung, Esslingen 2001
Gerybadze/Kohlert: Branchenreport. Entrepreneure in der IT Industrie. Spin-offs und
Neugründungen, Düsseldorf 2000
Kohlert/Delany/Regier: Amerikageschäfte mit Erfolg. Leitfaden für den Einstieg in den
nordamerikanischen Markt, Heidelberg 1999
Herausforderung Selbständigkeit. Der Leitfaden für Unternehmensgründer, Renningen/Wien 1997
Sattler/Haberkorn/Hoferer/Kimmerle/Kohlert/Sanft: Selbständig machen, erfolgreich selbständig bleiben. Ein Handbuch für Existenzgründer und Selbständige, Schorndorf 1991
Memberships
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since 1999 Member of the „Beirat“ (supervisory board) at „Messe International Stuttgart“
for the fair „NewCome ‘99“
1997 – 2000 Member of the expert team at the EXZET (Breuninger Stiftung) for evaluating
business plans of entrepreneurs
1995 - 1999 Member of Wirtschaftsjunioren at IHK Stuttgart (German Chamber of
Commerce), Head of the Project Team „Entrepreneurship“
since 1996 Member of Rotary Club Stuttgart-Remstal
since 1995 Member of the American Chamber of Commerce in Stuttgart, Germany
1994 - 1995 Member of the German-American Chamber of Commerce, Philadelphia/PA,
USA
June 06, 2011
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