portfolio - Sonja Bär - Designer: conceptional. creative

conceptional. creative. customised
Fashion design
2014 | Client: Longsands Clothing | Fashion design
Longsands Clothing is a surf and outdoor clothing company based in Tynemouth.
For the t-shirt and vest collections they always need some new & fresh designs.
With the opening of The Head of Steam in Tynemouth the company won the opportunity
to design their work uniforms. Opposite are examples of the work developed.
Label design
OLIO
CON
BASILICO
SELE
K
SIV
UNSERE NEUEN ÖLE
handwerklich hergestellt
Feinkost Böhm is a Stuttgart delicatessen which also runs a restaurant. A new product
line is coming to the market, Italian classics from the heart of the Abruzzi. The products
originate in Italy where they are treated and prepared.
TION
EX KL
U
2012 | Client: Feinkost Böhm | Label design
HOCHG
ORIGINA
handwerkli
POS marketing
OLIVENÖLE, PASTA,
ANTIPASTI, SUGOS
PROBIEREN SIE UND HOLEN SIE
SICH DIESE LIEBEVOLL HERGESTELLTEN ITALIENISCHEN SPEZIALITÄTEN NACH HAUSE.
SELE
K
TION
EX KL
U
SIV
PESTO DI ASPARGI
IN OLIO EXTRA VERGINE DI OLIVA
PESTO DI ASPARGI
IN OLIO EXTRA VERGINE DI OLIVA
ARRABIATA
SUGO ROSSO SEMPLICE
PESTO DI ASPARGI
ARRABIATA
SUGO ROSSO SEMPLICE
ARRABIATA
SUGO ROSSO SEMPLICE
ARRABIATA
ARRABIATA
ARRABIATA
SUGO ROSSO SEMPLICE
SUGO ROSSO SEMPLICE
ARRABIATA
SUGO ROSSO SEMPLICE
ARRABIATA
OLIO
OLIO
OLIO
CON
PEPPERONICO
PICANTE
ARGUMATO
AL LIMONE
CON
BASILICO
OLIO
OLIO
CON
PEPPERONICO
PICANTE
OLIO
CON
BASILICO
2012 | Client: Feinkost Böhm | POS-Marketing
The new Italian product line to be displayed in store.
OLIO
OLIO
ARGUMATO
AL LIMONE
CON
PEPPERONICO
PICANTE
OLIO
OLIO
CON
PEPPERONICO
PICANTE
ARGUMATO
AL LIMONE
CON
BASILICO
OLIO
OLIO
ARGUMATO
AL LIMONE
CON
BASILICO
CON
BASILICO
OLIO
ARGUMATO
AL LIMONE
IN OLIO EXTRA VERGINE DI OLIVA
IN OLIO EXTRA VERGINE DI OLIVA
PESTO DI ASPARGI
IN OLIO EXTRA VERGINE DI OLIVA
PESTO DI ASPARGI
IN OLIO EXTRA VERGINE DI OLIVA
ARRABIATA
SUGO ROSSO SEMPLICE
ARRABIATA
SUGO ROSSO SEMPLICE
SUGO ROSSO SEMPLICE
SUGO ROSSO SEMPLICE
OLIO
PESTO DI ASPARGI
ARRABIATA
SUGO ROSSO SEMPLICE
OLIO
CON
PEPPERONICO
PICANTE
OLIO
OLIO
OLIO
CON
BASILICO
ARGUMATO
AL LIMONE
CON
PEPPERONICO
PICANTE
ARRABIATA
SUGO ROSSO SEMPLICE
ARRABIATA
SUGO ROSSO SEMPLICE
ARRABIATA
SUGO ROSSO SEMPLICE
PESTO DI ASPARGI
IN OLIO EXTRA VERGINE DI OLIVA
PESTO DI ASPARGI
IN OLIO EXTRA VERGINE DI OLIVA
PESTO DI ASPARGI
IN OLIO EXTRA VERGINE DI OLIVA
PESTO DI ASPARGI
IN OLIO EXTRA VERGINE DI OLIVA
Newsletter marketing
unseRe köstlichkeiten im
22.-23. Juli
25.-30. Juni
angebote im
angebote im
begrenztes
Angebot!
angebote im
250 g feinstes
Black angus
Rumpsteak
Wir bieten ihnen diesen wahrhaftigen fleischhammer von 2 produzenten. Das tomahawk
„private selection“ kommt von der morgan
Ranch mit einem speziellen fütterungsprogramm von 300 tagen. „Classic“ erhalten wir
angebote im
angebote im
angebote im
2012 | Client: Feinkost Böhm | Newsletter
22.-23. Juli
22.-23. Juli
This newsletter, complete with recipe cards, will be sent out by post and available
to pick up in store. Due to the number of segments the brochure and recipe cards are
bound together with a banderol that enhances the look of the medium.
unseRe köstlichkeiten im
Genuss im Juli
fangfrischer
matjes aus hollanD
handverlesener
Genuss im Juli
asiatisCheR Reis
Newsletter marketing
liebe kundinnen und kunden unseres hauses.
folgende köstlichkeiten haben wir für sie im juli im angebot:
Black
Angus
Steak
25.-26. Juli
BarBecue
mit feinstem fleisCh
passenD zu unseRem baRCeCue bieten WiR
ihnen Das zeVenDa Con et labo. samet, omnisitatuR, ut pRatuR Re nonseD esseQuam,
<< hier mehr infos >>
22.-23. Juli
27.-28. Juli
fangfrischer
matjes aus hollanD
Wir bieten ihnen diesen wahrhaftigen fleischhammer von 2 produzenten.
Das tomahawk „private selection“ kommt von der morgan Ranch mit
einem speziellen fütterungsprogramm von 300 tagen. unser tomahawk
„Classic“ erhalten wir von 2 ausgewählten produzenten aus midwest
usa, die unsere Qualitätsstandards voll erfüllen und ein fütterungspro-
2012 | Client: Feinkost Böhm | Email newsletter
handverlesener
asiatisCheR Reis
Wir bieten ihnen diesen wahrhaftigen fleischhammer von 2
produzenten. Das tomahawk „private selection“ kommt von
der morgan Ranch mit einem speziellen fütterungsprogramm
von 300 tagen. unser tomahawk „Classic“ erhalten wir von
2 ausgewählten produzenten aus midwest usa, die unsere
Label design
FRÜCHTE TEE
FRÜCHTE
FRÜCHTE TEE
TEE
FRÜCHTE TEE
ROTE FRÜCHTE
KRÄUTERTEE
FRÜCHTE TEE
INGWER LEMON
APFEL ZITRONE
90 g
70 g
75 g
SCHWARZER TEE
WEISSER TEE
PAI MU TAN
DARJEELING SECOND
Feinkost Böhm produces a range of own
brand NAMRING
teas: fruit teas, herbal teas, as well as
FLUSH
25 g
black, green and white. The design is kept simple
80gand is supported by illustrations of
the content.
GRÜNER TEE
INGWER ZITRONE
85 g
FRÜCHTE TEE
FRÜCHTE
FRÜCHTE TEE
TEE
INGWER
LEMON
INGWER
INGWER
LEMON
LEMON
APFEL
ZITRONE
APFEL
APFEL
ZITRONE
ZITRONE
90 g
90
90gg
70 g
70
70gg
75 g
75
75gg
SCHWARZER TEE
SCHWARZER
SCHWARZER TEE
TEE
DARJEELING
SECOND
DARJEELING
DARJEELING
SECOND
SECOND
FLUSH
NAMRING
FLUSH
FLUSH
NAMRING
NAMRING
80g
80g
80g
2012 | Client: Feinkost Böhm | Label design
KRÄUTERTEE
KRÄUTERTEE
KRÄUTERTEE
ROTE
FRÜCHTE
ROTE
ROTE
FRÜCHTE
FRÜCHTE
WEISSER TEE
WEISSER
WEISSER TEE
TEE
PAI
MU
TAN
PAI
PAI
MU
MU
TAN
TAN
25 g
25
25gg
GRÜNER TEE
GRÜNER
GRÜNER TEE
TEE
INGWER
ZITRONE
INGWER
INGWER
ZITRONE
ZITRONE
85 g
85
85gg
Trade marketing
FEINKOST BÖHM
FEINKOST BÖHM
FEINKOST BÖHM
2012 | Client: Feinkost Böhm | Window dressing
Just in time for Christmas eight shop windows at Feinkost Böhm
will be decorated with deer, geese and fish.
Corporate design
Event branding
OXTOBERfEschd.dE
2008 | Client: Pipers Point | Logo, flyers, programme, banners, newspaper adverts, t-shirts etc.
Oxtoberfeschd is an annual summer festival with live gigs, a beer tent, a moped race, and tractor
driving, as well as other attractions. Every type of media was included in the brief for the event.
Invitation
2008 | Client: Isabel und Andreas Felder | Invitation
Isabel and Andreas share the same hobby: hiking. That’s how the idea for this wedding
invitation was born. The route marked on this hiking map using local landmarks guided
the guests through the entire wedding celebration.
Advertising campaign
3 Stück nur
99 Cent
Alle guten
Dinge sind 3!
Dreierpack:
3 Laugenbrezeln
Fleischkäse
im Brötchen
Sparbackbrot
1,15 €
1000 g nur
1 Konservierungsstoff 2
geschwärzt
3 mit Phosphat
10 Tafelbrötchen
10 Stück nur
1,39 €
mit kakaohaltiger Fettglasur
1 Konservierungsstoff 2 geschwärzt
3 mit Phosphat
1,21 €
sparback
Der Discount Bäcker.
Am besten Sie genießen uns
ofenfrisch!
2009 | Client: Sparback | Advertising campaign, posters and price tags
Sparback is a German bakery chain. Many new branches are opening in Stuttgart,
so Sparback has begun a new imaging campaign using more appetising, demanding
photography and clearer typography. The aim of the campaign was to strengthen
brand and increase awareness.
asur
Stück nur
1,20 €
Stück nur
1,20 €
1000 g nur
Frikadelle
im Brötchen
1,79 €
Amerikaner
mit kakaohaltiger Fettgl
Amerikaner
rot
Schnitzel Sparbackb
1,87 €
im Brötchen
1,79 €
1,2,3
Familienfreundlich:
1,2,3
sparback
Der Discount Bäcker.
Advertising campaign
2009 | Client: Sparback | Branch fittings/displays
Corporate design
2008 | Client: Glockengasse, gifts/decorations | Logo, flyers, direct mailings
Glockengasse 3 takes its name from the address of this wonderful little gift and
decoration shop. The shop’s relocation was an opportunity to redesign its logo, which
now includes a gift tag to symbolise the flyer which is attached to every shopping bag
the customer receives.
Brochure
2008 | Client: Stefan Kaltenbach, Benefizgala Biberach | Invitation
Weihnachten mit Herz (Christmas with Love) is a benefit gala whose proceeds go to
children in need and doctors in the third world. The evening’s entertainment consisted
of a band, plus a cabaret artist and raised a total of ¤10,000.
Product packaging
2012 | Client: Meinl Cymbals | Cymbal packaging
The complete packaging gets a new, fresh look which enables Meinl to stand out from
the competition at retail level. An important feature is that the product and its endorser
are placed in the foreground.
Trade marketing
2012 | Client: Meinl Cymbals | Mailing
Meinl launches their new series of cymbal, the M-Series. Here the packaging takes the
shape of a stage case that stores cymbal-like-CDs containing important product information, as well as a small 4 sided leaflet.
Exhibition stand
2011 | Client: Meinl Cymbals | Exhibition stand Frankfurt Music Trade Fair 2011
The Meinl Cymbals exhibition stand integrates seamlessly into the new communication
concept. Perfect product presentation is combined with live acts. This attention grabbing stand leads the way in its field.
Exhibition stand
let ´s play
Frame Drum
2010 | Client: Meinl Percussion | Exhibition stand Frankfurt Music Trade Fair 2010
For over 30 years Meinl Percussion has developed and produced an exceptional range
of instruments for demanding musicians. The brief is to create an eye-catching stand
that shows the colourful and extensive world of percussion instruments.
Trade literature
2010 | Client: Meinl Cymbals | Product catalogue 2010
The catalogue positions Meinl as a manufacturer of technically innovative cymbals and
provides updates on the world of drummers: authentic, emotional and human. Up close
and personal with customers, artists, companies, products and the people behind them.
Editorial design
2011/2012/2013 | Client: Meinl Cymbals | Promotional magazine
This hybrid catalogue-magazine is overflowing with everything about the world of
drumming and the artists, such as interviews and product-related information. Even the
design has a style built around a magazine and at the dawn of 2011 the catalogue was
released under the name 'Pure Metal' in print format.
Online marketing
2012/2013 | Client: Meinl Cymbals | Online magazine
The online version of this catalogue is updated quarterly. To enhance their experience
the user can take advantage of a host of active content, including links to music videos
and other related websites.
Image brochure
2012 | Client: Inbestform, Mathias Wengert | Corporate image brochure
Through his company Inbestform Mathias Wengert provides professional and
comprehensive health management. The corporate image brochure should appeal to
the target group with minimalist design and untypical art work for the industry.
Online presence
2012 | Client: A F L Finanzleasing | Online presence
AFL is a leasing company for medium-sized businesses, a subsidiary of the Sparkassen
finance group. On the AFL website employees are used to give the company a warm,
human appearance and to show AFL as a recognisable, independent brand.
Corporate design
2008 | Client: Mark Klotz Produktionen | Poster, postcard, DVD design
Gemeinsam allein (Together Alone) is a short film that premiered at the Biberacher
Filmfestspiele 2008. It looks at the problems of peer pressure and the happy slapping
trend, and is shown as an educational film in German schools.
Corporate design
2008 | Client: Mark Klotz Produktionen | Online presence
Logos
DHM
Logos
From Left to right: Upstream – fictional company for kayaking gear,
DHM Handball – a handball club, Parker Lewis – local rock band.
Corporate design
Praxis Gaby Reck
Ganzheitliche Physiotherapie
2008 | Client: Gaby Reck, Physiotherapist | Business stationery
Gaby Reck is head of the physiotherapy practice. The new corporate design
plays its part in successfully positioning the practice on the market.
Promotional merchandise
2008 | Client: Radfahrhalle, Kneipe | Beer mats and t-shirts
The Radfahrhalle is a pub named after its location, a former bicycle hall. The idea
behind the design of the motifs was bicycle tracks, drawn in one consecutive line to
give the impression of a trail.
Book design
2010 | Client: Hampp Verlag | Illustrated book of food art
In this book photographer Francesc Guillamet presents dishes by the well-known
Spanish molecular gastronomy chef Ferran Adria. The beautiful photographs are
supported by delicate typography created in fitting colours. A stunning book.
Promotional brochure
2010 | Client: Hampp Verlag | Corporate image brochure/product brochure
This flyer presents the Texturas line of products by Ferran Adria. Texturas are a
creative aide in the preparation of molecular gastronomy, which allow the desired
effects to be devised.
Promotional flyers
2010/2011 | Client: Hampp Verlag | Flyers
In addition to the six-sided brochure, folded flyers with recipes for the products and
four-sided A4 leaflets were created off and on.
Book design
2012 | Client: Hampp Verlag | Children’s cook book
In this children’s cook book 35 maritime recipes for children are cooked by a
German TV chef, together with the mascot for Hapag-Lloyd cruises. A colourful
comprehensive cook book with many beautiful illustrations and excellent photography accompanying the recipes.