CURRICULUM VITAE
Transcrição
CURRICULUM VITAE
Assoc. Prof. Dipl.-Ing. Dr. Rainer Haas Institute of Marketing & Innovation, Feistmantelstr. 4, 1180 Vienna, Austria University of Natural Resources and Applied Life Sciences Vienna (BOKU) Tel.: +43-1-47654-3565 Fax: +43-1-47 654-3562 E-mail: [email protected] CURRICULUM VITAE PERSONAL DETAILS: 25th of January 1965, born in Eisenstadt. Austrian Marital Status: Married (1987), 2 sons Date of birth: Nationality: Academic Education and Career 1993 Diploma Engineer as Agricultural Economist, University of Agricultural Sciences, Vienna 1998 Doctor in Agricultural Marketing, University of Applied Life Sciences , Vienna (BOKU) Since 2004 Associate Professor (habilitation in marketing) at the Institute of Marketing & Innovation, University of Applied Life Sciences (BOKU), Vienna Research areas: Marketing of Functional Food or Organic Food, E-Business in the food value chain, E-Collaboration in the Agricultural and Food Value Chain, Trust and Risk in B2B relations in the food value chain Awards 1997 Agricultural-Marketing-Award for the first virtual farmers market in Austria „Austrian Country Market“, http://www.bauernmarkt.at 2001 Best Paper Award at the ISAHP 2001 (6th International Symposium on the Analytic Hierarchic Process, August 2-4 2001, Berne, Switzerland) 2001 Agrana Award for Research and Science in Austria 2005 Agrana Award for Research and Science in Austria Workpackage Leader in recent EU-Projects 1. E-trust (FP6-CT-2006-043056; 2006-2009): The objective of e-trust is to exploit the potentials from business-to-business (B2B) e-commerce for SMEs in the European food sector. Leader of 2 Work packages (Assessment and Implementation). 2. BEAN-QUORUM: Building an Euro-Asian Network for Quality, Organic, and Unique food Marketing (TH/Asia Link/006 91652; 2005-2008): Aimed at building a Europe-Asia network aimed at improving teaching and research in the organic and quality food sector. WP Leader Credit Recognition. Since 1994 teaching at the BOKU, Vienna, Currently the following courses are held at the BOKU: • Computerbased Marketing Simulation Game, Credit 3 • Communication and Media Planning, Credits 3 • Global Networking / Global Seminar, Credits 6 • E-Business in the Agro- & Food Industry , Credits 3 • Marketing Project – Case studies, Credits 4 • Decision Making with Special Emphasis on Cultural Differences, 3 Credits • Knowledge Management and Decision Theory, 4 Credits International Lectures HAAS, R: „New product development in global food markets in respect to cultural differences“. SOKRATES Mobility Program at the UNIVERSITY of Bologna, Italy, 2008 and 2009. Haas, R.: „Modern Techniques and Methods in Marketing“, Lehrveranstaltung im Zuge des Postgraduate Lehrgangs „Agricultural Economics“, University of Maribor, 13.– 18. Februar 2002, 2003, 2005 and 2006. HAAS, R und Meixner, O.: „Marketing Management in Dynamic Consumer Markets“. SOKRATES Mobility Program at the UNIVERSITY of Bologna, Italy, 2001, 2003, 2004, 2005, 2006, 2007. Haas, R. (2002): Agrotourism and E-Commerce in Austria – Facts, Research and Web Usability. Lehrveranstaltung im Rahmen des Sokrates „Intensive Program Agrotourism“, University of Brno, Czech Republic, 10-11. Juni 2002 HAAS, R. und MEIXNER, O.: Lecture: „Strategic Analysis and Decision Theory based on the ANALYTIC HIERARCHY PROCESS“. SOKRATES „Intensive Program European Agribusiness“, ESA (Ecole Superieure d’Agriculture d‘Angers) in Angers/France, March 2000 and February 2001 HAAS, Rainer (1999): „Electronic Commerce – Marketing over the Internet“, Lecture for a postgraduate course at the University of Zagreb, 16. Februar 1999. HAAS, R. und MEIXNER, O.: Lecture: „Decision Making for Leaders“ – a computer based decision support system Analytic Hierarchy Prozess / Expert Choice. Agrarwissenschaftliche Universität, Gödöllö, Hungary, 2.-13. November 1998 (CEEPUS Netzwerk H85) HAAS, R. und MEIXNER, O.: Lecture: „Markstrat – The Strategic Marketing Simulation“, Danmarks Kgl. Veterinaer- Og Landbohojskole (KVL), Kopenhagen, 22.-26. September 1998 (Sokrates Assistentenmobilität) Membership at Professional Bodies: EAAE (European Association of Agricultural Economists) SIEA (Società Italiana di Economia Agro-Alimentare) GIL (German Society for Informatics in Agriculture) ÖGA (Austrian Society for Agricultural Economics) IFAJ (International Federation of Agricultural Journalists) WWG (Austrian Society for Advertising) Selected Publications: Ameseder, C.; Haas, R.; Meixner, O. (2009): Die Bedeutung internationaler BioProdukte für die Bedarfsdeckung in Österreich - Ergebnisse einer Expertenbefragung. In: ÖGA (Hrsg.), Tagungsband: 18. Jahrestagung der Österreichischen Gesellschaft für Agrarökonomie, Neue Impulse in der Agrar- und Ernährungswirtschaft?!, 18.-19. September 2008, Wien, 73-74. Haas, R.; Meindl, I. (2009): Motive, Werte und Produktanforderungen zum Verzehr funktioneller Lebensmittel - eine Anwendung der Means-End-Chain Analyse. In: Haas, Meixner, Pöchtrager (Hrsg.), Was wir morgen essen werden. Herausforderungen und Perspektiven für das Agrarmarketing der Zukunft, 159-178; facultas.wuv, Wien; ISBN 978-3-7089-0402-3 Haas, R., Fritz, M. Schiefer, G. (2008): Report on food value chains with risks. eTrust. Building Trust for Quality Assurance in Emerging E-Commerce Markets for Food Chains. Deliverable 8. Stern, T., Haas, R. und O. Meixner (2008): Consumer acceptance of wood-based food additives. British Food Journal, vol. 111, No. 2 and 3, 179-195; ISSN 0007070X. Ameseder, C.; Meixner, O.; Haas, R. (2008): Measurement of the importance of trust elements in B2B AgriFood Chains – an Application of the Analytic Hierarchic Process. . Journal on Chain and Network Science, 8 (2), 153-160; ISSN 1569-1829 Ruifeng, L.; Tong, C.; Haas, R. (2008): "Analysis of the Promotion of Organic Agriculture on Rural Economic Development —A Case Study in Yiwu, Xinjiang". Agricultural Archaeology , CN 36-1069/K, 1; ISSN 1006-2335 Ameseder, C. und Haas, R. (2008): Viability of values and attitudes concerning purchase intentions and benefit attribution for an organic sport drink . In: University of Bonn, Germany (Hrsg.), System Dynamics and Innovation in Food Networks, 110th EAAE-Seminar, 2nd International European Forum on System Dynamics and Innovation in Food Networks, 18.-22. Februar 2008, Igls, 169-175 Haas, R. (2004): Usability Engineering in der E-Collaboration. Ein managementorientierter Ansatz für virtuelle Teams. Habilitationsschrift. 325 S., Deutscher Universitätsverlag: Wiesbaden ISBN: 3-8244-2175-5 Meixner, O. und Haas, R. (2002): Cultural Landscape Planning in Austria: Transfer of Scientific Knowledge to Selected Target Groups by Applying the Analytic Hierarchy Process. Die Bodenkultur – Austrian Journal of Agricultural Research, vol. 53, Sondernummer „Landschaft unter Druck – Landscape under pressure“, 13-21 Haas, R. (2002): The Austrian Country Market: a European case study on marketing regional products and services in a cyber mall. Journal of Business Research, vol. 55, 8, pp. 637-646