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JANEEN M. SHARP
39 Bedminster Road
Randolph, NJ 07869
973-219-1346 http://www.writingsharp.com
Writer, Editor and Marketing Specialist
Writer and editor of fiction and non-fiction. Full-service production of marketing, sales support, promotional and
advertising material for various industries including Financial Services, Plastic Injection Molding, Landscaping,
and Religious non-profit organizations. Initiate and maintain social media programs, email and direct-mail
campaigns. Interface with graphic designers and other freelancers to complete larger projects. Advertising
placement and analysis. Ghostwriter. Writer and designer of blogs and websites. Blogger.
STEVE’S LAWN & LANDSCAPING SERVICE, INC.
Morris County, NJ
Position: Marketing and Irrigation Service Departments Manager
2003 – Present
 Write marketing materials, customer communications, advertising and e-newsletter for a landscaping
company with sales of over three-million dollars.
 Design and maintain website, blog, and social media program.
 First-contact Customer Service manager, all divisions.
 Primary software: Microsoft Office Suite, QuickBooks, CLIP.
STULL TECHNOLOGIES
Randolph, NJ
Position: Marketing/Advertising Manager
1997 – 1998
 Managed marketing and advertising department.
 Supported sales department and new business development.
 Wrote, designed and produced — marketing and collateral, trade, customer, and internal communications
materials.
 Sought out appropriate trade shows, conferences, and conventions; managed all contact and arrangements
with exposition companies; wrote, designed, prepared and produced all booth and other event support
promotional materials. Represented company at trade show booth.
 Coordinated and produced client receptions.
 Wrote and executed marketing materials, website, and ads.
 Primary software: Microsoft Office Suite, QuarkXpress, Photoshop.
BN GROUP, INC.
Randolph NJ
Position: Copywriter & Publicist
1996 – 1997
 Conceived concept and wrote headlines and copy for: print and billboard ads, brochures, direct mail letters,
and press releases.
 Maintained relationships with a wide range of clients: auto dealers, banks, architects, realtors, insurance
companies, etc.
 Handled media placement and public relations for clients.
 Operating system: Apple desktop.
GIBRALTAR SECURITIES
East Hanover, NJ
Position: Manager of Marketing, Advertising, & Compliance
1993 – 1996
 Managed all marketing and advertising activities including: national print campaigns, local radio spots, and
customer communications, as well as coordinating fulfillment and tracking activities.
 Supported a 75 person sales team.
 Increased number of leads, new accounts and gross commission by 255%.
 Wrote and coordinated the design of ads for print, radio and other media, including charitable event journals.
 Determined where and when to run ads, ensured NASD compliance, monitored production and placement
of ads, and tracked ad responses.
 Created, organized and orchestrated the company’s trade show presence.
 Arranged, scheduled and supervised all the details involved in staging seminars for new business.
 Wrote and produced collateral materials — brochures, flyers, logo, post cards, press releases, promotional
items.
 Maintained relationships and negotiated with media reps and vendors.
 Increased advertising exposure by placing ads directly...saved 15% on agency fees.
 Responsible for formation and design of corporate new business development processes.
 Defined and supported business operational goals.
 Wrote/produced the Gibraltar Newsletter (12,500 copies mailed to clients monthly).
PRUDENTIAL INSURANCE
Newark, NJ
Positions: Marketing Consultant/Sales Agent/Agencies Relations Consultant
1982 – 1993
Marketing Consultant for Variable Annuities and Mutual Fund-based insurance products —
 Project Leader and principal liaison between investment subsidiary, partner firms and Prudential.
 Trained and supported sales representatives for partner firms on new products.
 Developed and packaged several financial products from initiating product features and pricing, through
product launch.
 Wrote and directed design and printing of brochures, product information manuals, training, and other
broker-to-customer support materials
 Participated in major, nationwide, direct-mail campaigns (developed and wrote packaging, prepared
back-end analysis of responses, coordinated with printers).
 Tracked sales results of in-house and partner sales representatives.
 Monitored and analyzed competitor's products.
 Conducted national training classes off site and at partner firm’s locations; wrote training manuals.
 Wrote home office and product newsletters.
 Drafted administrative and quote procedures.
 Wrote NASD approved sample client letters.
 Wrote the launch package for the Prudential credit card, for 80,000 employees worldwide.
Sales Agent for Prudential insurance products —
 Sold and serviced Prudential life, home and auto insurance; as well as annuities, mutual funds and
investment products for over 300 clients.
Agencies Relations Consultant —
 Researched and wrote company position papers for contract negotiations with the UFCW Union.
 Proofread, edited and administered the national, UFCW union contract.
 Wrote responses to union grievances.
 Advised marketing executives in the application of company rules, practices and procedure.
EDUCATION
 College of St. Elizabeth, Madison, NJ — Teacher of English, K-12 Certification, ACT II Program (2002)
 Rutgers University, Newark, NJ — MA, English (1990)
 College of St. Elizabeth, Madison, NJ — BA, English/Business (1982)
TEACHING EXPERIENCE
 Adjunct Professor, Comp I & Basic Skills writing courses, County College of Morris, (All Semesters, 2003)
 Student Teacher, English, Dover Middle School, (January thru May, 2002)
 Private Tutor, Writing, English, Sat Verbal & General Study, (1993- Present)
Comfortable with Microsoft Office Suite software; QuarkXpress, PhotoShop, Quickbooks, CLIP, FrontPage,
Wordpress, Social Media Dashboards, various Graphic Design programs.