Missão Empresarial à Rússia
Transcrição
Missão Empresarial à Rússia
Final Report International Component Index 1. 2. 3. Work Cronogram Portuguese Companies Contacted International Invitations 1. 2. 3. 4. 5. 6. 7. 8. 9. Markets of Origin Guest List Guest Distribution by “Islands” Statistics Other Market Access Actions News Positive & Negative Aspects SWOT Analysis Actions for the Future 1. Work Cronogram March April May TASK PERFORMED S1 Support to comercial contacts Validation by Oceano 21 for the guest list and text invitation First Emailling Follow-up to the email inviation Logistics organization, preparation of agendas, preparation of contents Event Monitoring S2 S3 S4 S1 S2 S3 S4 S1 S2 2. Portuguese Companies Contacted - 41 Zodport Critical Software INESC CIM Alto Minho DDN Universidade dos Açores Glintt Sorgal Multisub Universidade de Aveiro Ramirez IP Leiria Simbiente Alga Plus IMAR Foodintech Biostrument ENP Syncrea ISEP CIIMAR CIM Oeste CPA DST Euronete INEGI Tekever INOV INESC Oceanscan Orey Tecnica Conservas Pinhais ISPA CCMAR ISCIA CITEVE Indra Intercéltica Fileira do Pescado REN CAIS COFACO 3. International Invitations Sent invitations: 120 Confirmations: 33 Declined: 50 No timely response: 37 Invitation example 3. International Invitations Reasons for decline Prior engagements Too short notice Not interesting event Fully booked for the period Other important obligations 3.1. Markets of Origin Espanha – 7 Alemanha – 1 Holanda – 5 Angola – 1 Reino Unido – 3 Austrália – 1 Finlândia – 3 Chipre – 1 Noruega – 2 Dinamarca – 1 França – 2 Letónia – 1 Irlanda – 2 Malta – 1 Polónia – 1 Rússia – 1 3.2. Guest List Grupo Insuiña/Acuinova Spain Miguel Neto Pharmamar Spain Luis Mora BCB Informáica y Control Spain Javier Bezares Netherlands Petrus Dinnissen Spain Daniel Alonso Denmark Erik Schulz Spain Gonzalo Lopez Netherlands Anne van Houten UK Perry Symons Spain Carlos Cerezo Netherlands Helena Hulsman Tetis Russia Alexander Tkachenco Sea Power Ireland Ben Wrafter Neotek France Luc Simon Salmar Norway Dag Nikolai Ryste Germany Holger Freese Ireland Gráinne Lynch Blue Rise Asociación Centro Tecnológico y Naval de Cartagena Floating Power Plant Altum Ingeniería y Servicios, S.L. Blue Water REDS Reach Engineering & Diving Services Gamesa Corporación Tecnológica Deltares German Maritime Search and Rescue Service Irish Coast Guard 3.2. Guest List SMIT Netherlands Dirk Jan Osinga Spain Roberto Villaverde Szczecińska Stocznia Remontowa Gryfia S.A. Poland Patryk Michalak AW-Energy OY Finland Erkki Kasanen Australia Ali Baghaei UK Michele Grassi Latvia Dana Odnoroga Netherlands Jeanet Maduro UK David Krohn Hobas Norway Geir Ivar Lanes Bio Marine France Pierre Erwes Cyprus Port Authority Chipre Yiannos Lakkotrypis Port of Helsinki Finland Jukka Kallio STX Europe Finland Dan Westerlund 360 Foods Ltd Malta Matthew Sullivan Porto de Luanda Angola João Barradas Astillero La Naval (Construcciones Navales del Norte, S.L.) Oceanlinx 40 South Energy Bra Dava Euro Wave Energy Renewable UK 3.3. Guest Distribution by “Islands” of the Exhibition Empresa Website Sector Ilha Feira www.40southenergy.com Wave Energy Converters Energia Offshore + I&D + Administração e Serviços Acuinova - Grupo Pescanova www.pescanova.com Aquaculture Producers I&D + Pescado + Administração e Serviços Altum Ingenieria y Servicios www.altum-marine.com Engenharia e Serviços Navais Energia Offshore + I&D + Industria Naval + Administração e Serviços 40 South Energy Asociación Centro Tecnológico Y Naval De Cartagena Astillero La Naval AW-Energy OY BCB Informática y Control Blue Rise Blue Water Deltares Floating Power Plant Gamesa www.ctnaval.com Centro Tecnológico Naval y del Mar www.lanaval.es Shipbuilding www.aw.energy.com Wave energy www.bcb.es www.bluerise.com www.bluewater.com www.deltares.nl Irish Coast Guard Oceanlinx Business & technology solutions Engineering in Floating Production (FPSO/FSO) and Mooring Technology worldwide. Institute for applied research in the field of water I&D + Administração e Serviços + Energia Offshore + Defesa e Segurança + Industria Naval + Infra- Portuárias e Transportes I&D + Administração e Serviços + Energia Offshore + Defesa e Segurança + Industria Naval + Infra- Portuárias e Transportes Energia Offshore + I&D + Administração e Serviços x I & D T A r dM a ma n ir s ní p itç o siã r tmo t ro e sase S e r v i ç o s x x 3 x x 3 x x 4 x x x 5 x x x 4 x 3 x x x x 6 x x x x x x 6 x x 3 x x 4 x x 3 x x x 4 x x x x 4 x x x 4 x x x 4 x 3 x x x Wave Energy d e UP no ir vt I eu n rá f sr r ii d a da e e - a s se x Energia Offshore + I&D + Administração e Serviços + Defesa e Segurança www.oceanlinx.com e s x Global technological leader in the wind industry Search & Rescue x I n s t i t u i ç õ x www.gamesacorp.com www.ircg.ie x x x Ship Repairs N a v a l x Energia Offshore + I&D + Administração e Serviços www.gryfia.com.pl T I C E x Clean-tech, energy of the ocean Search & Rescue e / P e s c a d o x Energia Offshore + I&D + Administração e Serviços + Defesa e Segurança Defesa e Segurança + I&D + Administração e Serviços + Infra- Portuárias e Transportes Marítimos Industria Naval + I&D + Administração e Serviços + Infra- Portuárias e Transportes Marítimos Defesa e Segurança + I&D + Administração e Serviços + Infra- Portuárias e Transportes Marítimos Energia Offshore + I&D + Administração e Serviços D e f e s a I n d u s t r i a x www.floatingpowerplant.com German Maritime Search and Rescue Service Gryfia Business & technology solutions Pescado + I&D + Industria Naval + InfraPortuárias e Transportes Marítimos + Administração e Serviços Industria Naval + I&D + Administração e Serviços + Infra- Portuárias e Transportes Marítimos Energia Offshore + I&D + Administração e Serviços O f f s h o r e E n e r g i a S e g u r a n ç a x x x x x 3.3. Guest Distribution by “Islands” Empresa Website Sector Ilha Feira Pharma Mar www.pharmamar.com Biotecnologia Marinha I&D + Administração e Serviços REDS Reach Engineering & diving Services www.red-services.co.uk Engineering services to marine and energy industries worldwide Energia Offshore + I&D + Administração e Serviços www.salmar.no Seafood Companies I&D + Pescado + Administração e Serviços www.seapower.ie Marine Engineering Energia Offshore + I&D + Administração e Serviços Salmar Sea Power www.smit.com Search & Rescue Tetis www.tetis.ru Marine Contractors www.bradava.lv Fisheries Pescado + Administração e Serviços www.eurowaveenergy.com Wave Energy Energia Offshore + I&D + Administração e Serviços Euro Wave Energy Neotek Renewable UK Hobas Bio Marine Cyprus Port Authority www.neotek-web.com High Tecnologie Marine, Oceaography www.renewable-uk.com Renewable Energies www.hobas.no/en Aquaculture Industries www.biomarine.org Consultants in marine bio resources and environment www.cpa.gov.cy Ports Port of Helsinki www.portofhelsinki.fi Ports STX Europe www.stxeurope.com Shipbuilding www.360foodsltd.com Seafood Companies - COFACO 360 Foods Ltd Energia Offshore + Defesa e Segurança + Industria Naval + I&D + Administração e Serviços Energia Offshore + I&D + Administração e Serviços D e f e s a e / T I C E I n d u s t r i a N a v a l P e s c a d o x x x Defesa e Segurança + I&D + Administração e Serviços + Infra- Portuárias e Transportes Marítimos I&D + Defesa e Segurança + Administração e Serviços SMIT Bradava O f f s h o r e E n e r g i a S e g u r a n ç a I n s t i t u i ç õ e s d e I & D UP no ir vt I eu n rá f sr r ii d a da e e - a s se T A r dM a ma n ir s ní p itç o siã r tmo t ro e sase x x 2 x x 3 x x 3 x x 3 x 4 x 3 x 2 x x 3 x x 5 x x 3 x x 3 x x 2 x x x x x x x x x x x x Pescado + I&D + Administração e Serviços I&D + Administração e Serviços Defesa e Segurança + I&D + Administração e Serviços + Infra- Portuárias e Transportes Marítimos Defesa e Segurança + I&D + Administração e Serviços + Infra- Portuárias e Transportes Marítimos Industria Naval + I&D + Administração e Serviços + Infra- Portuárias e Transportes Marítimos x x x x 4 x x x x 4 x x x 4 x 3 32 Total x I&D + Pescado + Administração e Serviços 15 S e r v i ç o s 11 8 x x 6 31 11 4. Statistics Number of pre-arranged meetings: 70 Number of meetings refered as held by the 14 satisfaction inquiries received: 130 Number of meetings organized by Market Access on-site during the fair: 102 * Total number of registered one-to-one meetings: 172 * Other business meetings were held, however could not account for them in full 5. Other Market Access Actions PPT Presentation – Internationalization Support articulation of business contacts Support institutional contacts Coordination of logistical issues with guests and travel agency Support for contact with media Profile of confirmed guests Agendas for individual contacts Overall coordination and monitoring contacts of foreign guests Survey for guests and exhibitors 6. News http://podcast63927.podomatic.com /entry/2012-05-09T14_34_42-07_00 6. News 7. Positive Aspects Real interest of foreign guests in contacting Portuguese companies; Good representation of the foreign guests of the various sectors of the sea; Interesting group and connections established amongst the foreign guests; Number of pre-arranged meetings and, specially, the number of meetings arranged on-site during the show; Structures and assisted networking; The central “Espaço Fórum” was very important to create an informal business atmosphere; Guests could find business opportunities amongst the exhibitors; Good mix between conferences and the Trade Show; The tour along all the stands on the first day was quite nice, though not always equally well presented; The presence of the President added credibility, prestige and awareness to the event; Layout of the exhibition favoured a better sectoral organization and understanding of the Portuguese offer on show. 7. Negative Aspects Short period of preparation and implementation of the project; No updated and on real time data about the organizational aspects of the trade show, specifically lack of information about number and profile of exhibitors; Limited number of exhibitors per sector; Too broad scope of industry sectors; Absence of some important and key-players (in different sectors); Not international enough; Sometimes there were unattended stands and some people hardly spoke English; Limited pro-activity of some entrepreneurs to attract/engage with international customers; Very limited number of professional visitors; Corporate presentations (Viver o Cluster) held in Portuguese. 8. SWOT Analysis - Strengths Experience and accumulated know-how; Continuous networking created and developed between Market Access, international guests and the majority of the exhibitors; Agility and flexibility of action in the organization of the international component; Good articulation and close contact Market Access – Oceano XXI – SkyTours; Direct contact with relevant international decision makers. Coordination capabilities and proactive approach by Market Access; 8. SWOT Analysis - Weaknesses Unexistence of a real time shared information system and access to accurate data; Inneficient information flow; Lack of industry sector knowledge and market intelligence about sectors of the sea; Weak organization and management capabilities; Outdated working procedures and methodology; Limited commercial skills and inovative approach to attract exhibitors; Weak marketing support. 8. SWOT Analysis - Opportunities Available budget from Compete; International network of contacts established during the two previous editions; Collaboration with Biomarine for 2014; Attention to the subject by Portuguese authorities; Very few events in Portugal dedicated to the ocean economy; Interest from international companies to meet the Portuguese offer; Large number of potential foreign exhibitors in various sub-sectors; Expand the number of Portuguese companies that did not participate as exhibitors; Increased awareness and interest on issues related to the ocean economy; Concentrate high-level meetings and gatherings about the sea during Forum do Mar 2013. 8. SWOT Analysis - Threats National and international economic recession; Financial constraints by Exponor; Dispersion of small events linked to the maritime theme in Portugal limiting the impact of the Forum; Proliferation of international events related to the ocean economy; Concentration of commercial events in major markets, including Europe; Very limited awareness of Portuguese maritime sector in the international markets; Increased sensitivity to the price of participation; 9. Actions for the Future Arrange the next edition of the event with 09-12 months in advance; Tailored sales pich by industry sector to attack exhibitors; Invite key-players first; Collect detailed information about profile of international guests that exhibitors would like to have at the show; Invite the international companies that did not come this time to Portugal; Focus the promotion of the event to professional visitors, but creating awareness of the event 6 months before the show; Improve the image and content of communication media (digital, especially); Extending the presence of exhibitors (Portuguese and foreign); Inviting foreign journalists to position the event internationally. MARKET ACCESS – Experts in International Business Address: R. Dr. Adriano de Paiva, 107 3º Esq. 4200-013 Porto | Portugal Email: [email protected] Phone: +351.22.9957766 Fax: +351.707.500714 Url: www.marketaccess.pt