Rate Card 2016

Transcrição

Rate Card 2016

Review of Architecture and Construction Details
Rate Card 2016
Print & Online
Table of Contents
DETAIL – Review of Architecture and Construction Details
3
Portfolio
4–5
6
New services at a glance
Profile DETAIL
Topics / Timetable
7
Timetable DETAIL
8–9
Topics DETAIL
10
Topics DETAIL Special issues
11
Product information DETAIL
Prices
12
Advertising Formats
13
Advertising Prices DETAIL
14–15
Special Types of Advertising
16
General Information
17
Technical Specifications
DETAIL International
22
Profile DETAIL English
23
Topics / Timetable DETAIL English
24
Advertising Prices DETAIL English
DETAIL
25–26
27
28–29
30
31
32
33
34
Online
Crossmedia
Website DETAIL.de
DETAIL-Website – Formats and Prices
DETAIL Manufacturer News
DETAIL Blog
DETAIL Newsletter
DETAIL App
Website DETAIL-online.com
DETAIL Transfer
35
Customized Communication Concepts
Advertising Department
36
Sales Advisors
Analysis
18
Circulation and Distribution Analysis
19
Readership Structure Analysis
20–21
Reach Analysis
General Terms and Conditions see online:
www.detail-online.com/advertising
Portfolio
Take advantage of DETAIL’s extensive media offer and reach your target group. We are happy to advise you.
∂ Practice
Bathrooms
and Sanitation
Principles
Design
Implementation
Sibylle Kramer
Journal
3
Newsletter
www.detail.de
APP
Corporate Publishing
Facebook
Events
Reference books
A lot has happened
Our new DETAIL services at a glance:
Our new website
New target groups
More space. More clarity. More possibilities.
Our new website www.detail.de offers
you new, innovative and eye-catching
advertising formats for your company
and your product.
With us you can also reach your target
group and campaign objectives online.
The new product newsletter, permanent
presentation of your product on
www.detail.de and print-publication in
the DETAIL journal mean that the focus
remains on your product in all channels.
Take advantage of our new Manufacturer
see page 30
News format.
Incorporating the old while developing the new:
In 2015, following this motto we have created
new offers for the target groups of interior
designers and civil engineers with our new
journals, DETAIL inside and DETAIL structure.
The resoundingly positive feedback from our
readers has ratified our concept.
In 2016, too, therefore we will offer you
additional, attractive advertising spaces.
see page 27
see page 10
Optimierte Stahlkonstruktion für die Messe Frankfurt
Ultrahochfester Beton im Hochbau
Entwurfsprinzipien für Fußgängerbrücken
Zeitschrift
für Architektur
und konstruktiven Ingenieurbau
Solar Decathlon
2012 in Madrid
Review
of Architecture
Structural
Engineering
Qualitätsmanagement
für and
gesunde
Innenräume
1342
Advertorial
Branchen-Ticker
Hersteller-News
Weitere Informationen zu den Produkten
unter den jeweiligen Webadressen
2015 ∂
Advertorial
Justierbar
Freistehend
In öffentlichen und privaten
Wohnbereichen steigt die Nachfrage nach stumpfeinschlagenden Türen. SFS intec präsentiert
hierzu seine Bandgeneration
»Just 3D«. Hierbei handelt es
sich um ein Türenband das nicht
nur schön anmutet, sondern
auch zweckmäßig konstruiert ist
und dreidimensional in der Höhe,
der Seite und der Andruckverstellung justiert werden kann.
Die freistehende Absturzsicherung »KeeGuard®« der Kee
Klamp GmbH ist eine wirksame
Präventivmaßnahme für alle
Flachdächer auf denen regelmäßig Wartungs- oder Instandhaltungspersonal am Werk ist. Sie
überzeugt durch ihre sehr einfache und Zeit sparende Montage,
bei der die Dachmembrane
grundsätzlich völlig unbeschädigt bleibt.
www.
www.
Dränplatte
Klick-System
Granitdusche
Das passivhauszertifizierte Fenstersystem »Energyframe« von
Variotec ist mit einer thermisch
getrennten Regenschutzschiene
ausgestattet ist. Energyframe ist
ein einteiliges Fensterprofil, welches die Holzoptik zu 100 % wiedergibt. Es lässt die Querschnitte
der Dämmung weder im Flügel
noch im Blendrahmen erkennen
und sieht wie ein ganz »normales« Fenster aus.
Tiefgaragendecken bieten sich
für die städtebauliche Nutzung
an. Mit der Dränplatte »Protectodrain®« hat ZinCo ein Produkt
entwickelt, das sowohl im endgültigen Aufbau die normgerechte Dränage übernimmt, aber
auch bereits in der Bauphase einen zuverlässigen Schutz der
Dachabdichtung sicherstellt. Die
Drainplatte ist spatenfest und mit
Radladern befahrbar.
Das Bodenbelagssystem »Clickand-Stone« der Click and Stone
GmbH ermöglicht bei Natursteinplatten die schwimmende Verlegung mittels Nut und eines Verbindungsprofils. Die Natursteinplatten werden werksseitig mit
einer umlaufenden Nut verlegefertig hergestellt. Dank eines Verbindungsprofils können die einzelnen Platten klebstofffrei zusammengefügt werden.
Das Bad als Ort der Entspannung und des Wohlfühlens - mit
der Granitdusche »Novalux« von
Saniku wird dieser Wunsch erfüllt. Sechs verschiedene Steinsorten stehen zur Auswahl, vom
hellen Shiva Kashi über Multicolor Rot bis zu dem schwarzen
Nero Assoluto. Die Dusche kann
in drei Größen gewählt werden,
entsprechend den Wannenmaßen 800, 900 und 1000 mm.
www.
www.
www.
www.
Modular
www.
Wohndachfenster
Der eine will sein Wohndachfenster zuklappen wie eine Tür,
der andere um eine Achse
schwingen wie eine Drehtür. Mit
dem »PreSelect-Beschlag« von
Fakro Dachfenster GmbH sind
jetzt beide Funktionen eines
Wohndachfensters in einer einfach zu bedienender Mechanik
vereint. Ein Knopfdruck und
schon macht das Fenster, was
der Bewohner will.
www.
Leichtgänig
Selbstreinigend
Mit der leichtgänigen, gläsernen
Faltwalt SL 60e bietet Systementwickler und -hersteller Solarlux eine flexible Verglasungslösung für Balkon- und Fassadenfronten, Wintergärten und
Poolverglasungen. Für Architekten dürften dabei die maßgeschneiderten Sonderlösungen,
die das Unternehmen bei Objekten jeder Größenordnung anbietet besonders interessant sein.
Mit der selbstreinigenden Siliconharzfarbe »Lucite® SilicoTherm« der CD-Color GmbH &
Co. KG bleiben Fassaden deutlich länger schön durch die fotokatalytisch wirkenden, nanostrukturierten Spezial-Füllstoffe. In
Kombination mit der UV-Strahlung des Sonnenlichts werden
Stoffe chemisch freigesetzt, die
Schmutzpartikel an der Oberfläche der Beschichtung abbauen.
www.
Zeitschrift
für Architektur
und Innenraumgestaltung
Solar Decathlon
2012 in Madrid
Review
of Architecture
Interior
Design
für and
gesunde
Innenräume
Vorschau auf die EnEV 2012
01/13
01/13
1343
www.
Fenstersystem
Die für Systemdecken konzipierte modulare An- und Einbauleuchte »LG-Solution« von Regiolux ist rundum entblendet und
sorgt für eine homogene Deckenaufhellung. Die nur 110 mm
hohen Leuchten mit den Maßen
600 ≈ 600 mm lassen sich leicht
in bestehende Deckensysteme
integrieren. Sie eignen sich daher für die Sanierung ebenso wie
für »normale« Raumdecken.
4
∂ 201 5
Bedruckte Gläser
Direkt neben dem historischen
Bahnhof auf dem Gelände der
ehemaligen Hauptpost in Wiesbaden wurde Ende März das
Lilien-Carré eröffnet. Bei dem
Erschließungstrakt des zentralen
Kuppelbaus, der als separater
Glaskubus in das Gebäude eingeschoben ist, wurde die abgehängte Glasfassade mit einem
Liliendekor versehen - ein Rastersiebdruck von Schollglas.
Schwerpunkt Wohnen
Innenarchitektur — kein Luxus, ein Muss!
Szenenwechsel: Bars in Berlin
www.
Eckige Elemente
EnEV-Software
Chefsessel
Neue Broschüre
Die Badarmaturen-Serie »160«
von Steinberg glänzt durch hochqualitative Design-Armaturen in
verchromter Optik. Die Armaturen sind dabei konsequent eckig
geformt. Besonders erwähnenswert ist die Verwendung von
»Low Noise« Kartuschen. Damit
werden störende Nebengeräusche vermieden. Alle Steinberg
Armaturen sind komplett einbauund anschlussfertig.
Mit der Version 6.0 der »EnEVNachweis-CD« aktualisiert die
Unipor-Ziegel-Gruppe ihre Planer-Software. Das Programm berücksichtigt nun auch die aktuelle Regelungen der EnergieEinsparverordnung (EnEV). Die
Software ermöglicht die einfache
und genaue Berechnung von
EnEV-Nachweisen nach neuer
Rechtslage und die Erstellung
von Energieausweisen.
Dauphin, eine Marke der Dauphin HumanDesign Group, stellen die Chefsesselserie »Headquarter« vor. Die patentierte Ergonomietechnik Syncro-Dynamic
mit automatischem Gewichtsausgleich sorgt für dynamisches Sitzen im Körperlot. Dies bedeutet,
dass Sitz und Rückenlehne den
Bewegungen des Sitzenden
synchron im stets richtigen
Winkelverhältnis folgen.
Bei Putzfassaden ist die Sanierung häufig einfacher als angenommen und kann oft mit der
Verbesserung des Wärmeschutzes verbunden werden. Der IWM
Industrieverband WerkMörtel e.V.
hat zum Thema Fassadensanierung mit mineralischen Putzen
die Broschüre »Fassadensanierung mit mineralischen Putzen effizient, werterhaltend, schön.«
veröffentlicht.
www.
www.
www.
www.
structure
Green
inside
Green
For detailed information on the individual services, see the relevant chapters. If you have any questions, we will be happy to answer them.
The facts speak for themselves
Our readers are your
target group
DETAIL: By architects for
architects
DETAIL is a working tool for
architects
No 2 in
No 1:
No 1:
print circulation
45 %
DETAIL can be recommended to
others
46 %
42 %
DETAIL has attractive special editions
target group of architects
(28.1% = 15,820 readers)
No 1 in
No 2 in
target group of architects and construction
engineers (29.1% = 30,680 readers/users)
35 %
Issue provides multiple contact
opportunities (more than 3 times)
Professional benefit high/very high
DETAIL contains interesting and
helpful product information
No 2:
48 %
crossmedia circulation (print/online),
archive entire DETAIL issues
DETAIL has an appealing design
online circulation
target group of architects and construction
engineers (13.4% = 14,170 users)
88 %
72 %
44 %
73 %
31 %
Reader loyalty (DETAIL is important
to me/is very important to me)
DETAIL includes high-quality articles
DETAIL cannot be replaced by
any other journal
No 2:
57 %
DETAIL provides ideas, sets trends,
provides impetus
58.7
64.2 %
minutes reading time
page exposure
Benefit from the outstanding performance values and the high quality standards of DETAIL, confirmed by the agla a+b circulation analysis.
5
Source: agla a+b circulation analysis 2012.
Print K 1 readers of an Ø edition, online users in the past 4 weeks. n= 105,400 architects and construction engineers / 56,300 architects.
Ranking of qualitative values based on the composition of the DETAIL readership.
Profile
‡ Material Glas – aktuelle Entwicklungen
‡ Maximale Transparenz und inszenierte Transluzenz
‡ Messe-Special BAU 2015
Energetische Stadtsanierung
‡ xxx
Aufzüge energetisch modernisieren
‡ xxx
Die Ökobilanz von Sanierungen
‡ xxx
Zeitschrift für Architektur + Baudetail · Review of Architecture · Revue d’Architecture
Serie 2015 · 1/2 · Bauen mit Glas · Glass Construction · Construire en verre
Thema · Thema englisch · Thema französisch · Serie 2014 · 3
01/15
Zeitschrift für Architektur + Konzept · Review of Architecture · Revue d’Architecture
Zeitschrift für nachhaltige Architektur und energetische Sanierung
Review of Sustainable Architecture and Energy-Efﬁcient Refurbishment
green
Konzept
A journal for architects, civil engineers, building authorities and
property developers. The publication’s title describes what its aim
has been right from the start: to document and inform readers about
buildings of all types. Focus: to thoroughly research and document
details in their structural and architectural contexts.
DETAIL represents a unique information source for planning and
architectural firms. Its editorial concept and very high quality mean
that it occupies a special position in the market.
Alongside the usual DETAIL editions covering construction-related
topics and 2 DETAIL Concept editions focusing on building types,
2 additional editions of DETAIL green offers practical information
on all aspects of sustainable planning and construction, as well as
energy-efficient refurbishment and buliding in existing fabric.
Zeitschrift
für Architektur
Solar Decathlon
2012 in Madrid
Review
of Architecture
Structural
Engineering
für and
gesunde
Innenräume
01/13
Requirements change and so do we. These two magazines will
be added to the collection:
DETAIL inside – Review of Architecture and Interior Design
DETAIL structure – Review of Structural Engineering and Architecture
structure
Green
6
Brief characteristics
Circulation
Edition print run:
30,292 copies
Actual distributed circulation
– annual average:
24,459 copies
Sold circulation:
20,939 copies
All values taken from IVW 2014 Quarterly Reports
(annual average). DETAIL is IVW-certified.
DETAIL inside addresses all aspects of interior design and construction as a combination of specific technical information and
inspiration. It is also of interest to architects, especially interior
designers, building /office furnishers, designers and decorators.
DETAIL structure deals with the interface between civil engineers
and architects and is therefore equally relevant for both professions,
whose common goal is to achieve the best possible result during
construction. Because every outstanding building is the result
not only of the designing architect, but also of a no less creative
structural planner.
Timetable 2016
‡ xxx
‡ xxx
‡ xxx
01/15
Zeitschrift
für nachhaltige
Architektur
und energetische
Thema · Thema
englisch
· Thema
französisch
· SerieSanierung
2014 · 3
Zeitschrift für Architektur
+ Konzept · Review of Architecture · Revue d’Architecture
green
Konzept
PD
BD
CD
Ddebi
PD
BD
CD
Ddebi
7
Zeitschrift
für Architektur
Solar Decathlon
2012 in Madrid
Review
of Architecture
Structural
Engineering
für and
gesunde
Innenräume
Schwerpunkt Wohnen
Innenarchitektur — kein Luxus, ein Muss!
Szenenwechsel: Bars in Berlin
Zeitschrift
für Architektur
und Innenraumgestaltung
Solar Decathlon
2012 in Madrid
Review
of Architecture
Interior
Design
für and
gesunde
Innenräume
01/13
01/13
structure
Green
inside
Green
DETAIL
DETAIL green
DETAIL structure
DETAIL inside
– Review of Architecture and Construction Details
– Review of Sustainable Architecture and Energy-Efficient Refurbishment
– Review of Structural Engineering and Architecture
– Review of Architecture and Interior Design
DETAIL 1/2
2016
DETAIL 3
2016
DETAIL 4
2016
DETAIL 5
2016
DETAIL 6
2016
DETAIL 7/8
2016
DETAIL 9
2016
DETAIL 10
2016
DETAIL 11
2016
DETAIL 12
2016
DETAIL 1/2
2017
Timber
Construction
Concept:
Visitor and
Community
Centres
Concrete
Construction
Lighting
and
Interiors
Facades
Simple
Forms of
Construction
Concept:
Working
Environments
Roofs
Transparent
and
Translucent
Special
Topic
Refurbishment
30.12.15
13.11.15
20.11.15
04.12.15
01.03.16
19.01.16
26.01.16
09.02.16
01.04.16
19.02.16
26.02.16
11.03.16
02.05.16
21.03.16
29.03.16
11.04.16
01.06.16
20.04.16
27.04.16
11.05.16
15.07.16
03.06.16
10.06.16
24.06.16
01.09.16
21.07.16
28.07.16
11.08.16
04.10.16
23.08.16
30.08.16
13.09.16
02.11.16
21.09.16
28.09.16
12.10.16
01.12.16
20.10.16
27.10.16
10.11.16
30.12.16
18.11.16
25.11.16
09.12.16
DETAIL
structure 1
2016
DETAIL
green 1
2016
DETAIL
inside 1
2016
DETAIL
structure 2
2016
DETAIL
inside 2
2016
DETAIL
green 2
2016
01.03.16
19.01.16
26.01.16
09.02.16
01.04.16
19.02.16
26.02.16
11.03.16
01.06.16
20.04.16
27.04.16
11.05.16
01.09.16
21.07.16
28.07.16
11.08.16
04.10.16
23.08.16
30.08.16
13.09.16
02.11.16
21.09.16
28.09.16
12.10.16
PD = Publication date, BD = Booking deadline, CD = Copy deadline, Ddebi = Day of delivery bound inserts, loose inserts, tip-on-cards
Topics 2016
Issue
Main Topic
1-2/2016
PD 30.12.15
BD 13.11.15
Timber Construction
3/2016
PD 01.03.16
BD 19.01.16
Special
Product Information
Fairs
Healthy living,
Ecological construction
products
· Construction (wood)
· Interior design (furniture and spatial concepts)
· Heating, cooling, ventilation
12. – 16.01.16
13. – 16.01.16
16. – 19.01.16
18. – 24.01.16
01. – 05.02.16
02. – 05.02.16
SWISSBAU, Basel
DEUBAUKOM, Essen
Domotex, Hanover
imm cologne, Cologne
Cevisama, Valencia
Dach+Holz, Stuttgart
Concept:
Visitor and
Community Centres
Light+Building-Special
2016
· Bathrooms/plumbing
· Facades (windows, solar protection)
· Development (interior doors, fittings)
02. – 05.03.16
08. – 10.03.16
08. – 10.03.16
09. – 12.03.16
13. – 18.03.16
16. – 19.03.16
Farbe-Ausbau & Fassade, Cologne
Ecobuild, London
Altenpflege, Hanover
SHK, Essen
Light + Building, Frankfurt
fensterbau/frontale, Nuremberg
PD 01.03.16
DETAIL structure 1
Review of Structural Engineering and Architecture
4/2016
PD 01.04.16
BD 19.02.16
Concrete
Construction
Refurbishment
05. – 08.04.16
05. – 08.04.16
05. – 08.04.16
06. – 10.04.16
12. – 17.04.16
20. – 21.04.16
IFH, Nuremberg
BUILDEX, Moscow
Mosbuild, Moscow
Construma, Budapest
Salone del Mobile, Milan
Zukunft Lebensräume, Frankfurt
· Construction (concrete)
· Constructional physics (heat insulation and
moisture protection, fire and noise protection, acoustics)
· Roofs
PD 01.04.16
DETAIL green 1
Review of Sustainable Architecture and Energy-Efficient Refurbishment
5/2016
PD 02.05.16
BD 21.03.16
Lighting and Interiors
Lighting and interiors
· Building Systems Engineering (electrics,
building management, safety technology)
· Digital planning and construction processes
· Interior design (floors, interior walls)
11. – 13.05.16
25. – 29.05.16
CEB, Stuttgart
Arch Moscow, Moscow
6/2016
PD 01.06.16
BD 20.04.16
Facades
“Building for the
community”
· Facades (paints, coatings)
· Access (elevators, parking systems, stairs)
22. – 24.06.16
Intersolar, Munich
Universal Design, healthcare,
cost-effective housing
8
PD 01.06.16
DETAIL inside 1
Review of Architecture and Interior Design
Topics 2016
9
Issue
Main Topic
7-8/2016
PD 15.07.16
BD 03.06.16
Simple Forms of
Construction
9/2016
PD 01.09.16
BD 21.07.16
Special
Product Information
Fairs
Intelligent facades
· Access (doors, gates, entrances)
27. – 30.08.16
Tendence, Frankfurt
Concept: Working
Environments
Security
· Outdoor areas (garden and landscape
construction, street furniture)
· Constructional physics (acoustics)
· Interior design (floors, interior walls)
20. – 23.09.16
27. – 30.09.16
glasstec, Düsseldorf
security essen, Essen
PD 01.09.16
DETAIL structure 2
Review of Structural Engineering and Architecture
10/2016
PD 04.10.16
BD 23.08.16
Roofs
Orgatec Special 2016
06. – 09.10.16
04. – 06.10.16
11. – 13.10.16
19. – 22.10.16
25. – 29.10.16
RENEXPO, Augsburg
EXPO REAL, Munich
Chillventa, Nuremberg
SAIE, Bologna
Orgatec, Cologne
PD 04.10.16
DETAIL inside 2
Review of Architecture and Interior Design
11/2016
PD 02.11.16
BD 21.09.16
Transparent and
Translucent
Hotel
08. – 09.11.16
10. – 12.11.16
architect@work, Berlin
Denkmal, Leipzig
PD 02.11.16
DETAIL green 2
Review of Sustainable Architecture and Energy-Efficient Refurbishment
12/2016
PD 01.12.16
BD 20.10.16
Special Topic
BAU Special 2017
· Smart building
· Lighting
· Outdoor systems
07. – 08.12.16
architect@work, Stuttgart
1-2/2017
PD 30.12.16
BD 18.11.16
Refurbishment
BAU Special 2017
11. – 13.01.17
16. – 21.01.17
Eltec, Nuremberg
BAU, Munich
· Roofs
· Digital planning and construction processes
· Construction
· Constructional physics (heat insulation and
moisture protection, fire and noise protection)
· Facades
· Tiles
Special Issues 2016
10
Issue
Main Topic
DETAIL
structure 1
PD 01.03.16
BD 19.01.16
Structural
Engineering and
Architecture
DETAIL
green 1
PD 01.04.16
BD 19.02.16
Sustainable
Architecture and
Energy-Efficient
Refurbishment
DETAIL
inside 1
PD 01.06.16
BD 20.04.16
Architecture and
Interior Design
DETAIL
structure 2
PD 01.09.16
BD 21.07.16
Special
Product Information
Fairs
·
·
·
·
Concrete and masonry
Coatings and fixings
Constructional physics
Repair
19.–20.01.16
·
·
·
·
·
Energy-efficient facades, windows, doors
Insulation, airtight building envelope
Interior design (floors, ceilings)
Timber and wood materials
Energy-efficient elevators
Innovations at the
Salone del Mobile, Milan
·
·
·
·
Home textiles
Wallpapers and paint
Outdoor furniture
Bathroom and kitchen
25.–29.05.16
Arch Moscow, Moscow
Structural
Engineering and
Architecture
Adaptable systems
·
·
·
·
Construction
External envelope
Building Systems Engineering
Logistics and storage
14.–17.09.16
21.–23.09.16
34. Baugrundtagung, Bielefeld
19th IABSE Congress, Stockholm
DETAIL
inside 2
PD 04.10.16
BD 30.08.16
Architecture and
Interior Design
Working environments/
office
·
·
·
·
Lighting
Floors
Access
POS (Point of Sale), exhibition stand
construction and shopfitting
25.–29.10.16
Orgatec, Cologne
DETAIL
green 2
PD 02.11.16
BD 21.09.16
Sustainable
Architecture and
Energy-Efficient
Refurbishment
10.–12.11.16
Denkmal, Leipzig
Interlinked construction
2030
(Collaboration, interaction,
digital building processes)
Hotels and Gastronomy
Shops and selling
(module and system
construction, climate,
engineering, resource
conservation)
· Energy-focused building refurbishment
· Facades, daylight technology, sun protection
· Energy-efficient lighting · Low-emission construction · Photovoltaics and solar thermal energy ·
Heating, ventilation, cooling · Green roofs and
facades
23.–25.03.16
15.03.2016
9. Deutscher Mauerwerkskongress, Darmstadt
60. Betontage, Ulm
26. Dresdener Brückenbausymposium, Dresden
Product information
DETAIL product information
Main categories
Focuses
Outdoor systems
Drainage, road signage, street furniture, landscaping, fences,
railings, noise prevention, outdoor lighting
Bathrooms,
sanitary engineering
Sanitary ware, sanitary tiles, fittings, steam rooms, saunas,
toilet partitions, swimming pool technology, water and wastewater
technology
Constructional physics
Humidity, insulation, and fire protection, sound insulation, acoustics
Lighting
Decorative and technical lighting, outdoor lighting, LED lights,
lamps and bulbs
Roofs
Sloping roofs, flat roof systems, roof coverings, accessories,
insulation, membranes, green roofs, roof windows, skylights,
rooftop solar/PV systems
Digital planning
AVA, CAD, BIM, visualization, project management software,
2-D/3-D printing systems, plotters, monitors, computer technology
For advertisers cross-media linking is particularly attractive because advertisements and banner ads are placed
in a high-affinity product environment, not only in the
DETAIL print edition but now also online.
Access
Lifts/parking systems, stairs, doors, gates, entrances
Facades
Cladding systems, windows, sun protection, exterior plaster and
paints, fixtures, glass
See page 27 for information on our new online
advertising formats – or give us a call.
Heating, cooling,
ventilation systems
Boilers, burners, condensing boilers, radiators, radiant heating
systems, ventilation systems, air conditioners
Interior conversion
work
Interior plaster and paints, partitions, interior walls, ceilings, floors,
furniture and interior design concepts
Construction
Masonry, timber, concrete, steel, clay construction, modular
construction, textile construction, lightweight construction
Electrical engineering,
building management
Switches, sockets, sensor technology, switchgear, control and regulation technology, communications equipment, security technology
We are constantly developing our product information
section, just as user behaviour is constantly changing
and the range of building products is constantly growing.
One of our stated goals is to increase the cross-medial
linking of our content, and this is reflected in our online
product information pages.
The long-established product categories are now
clearly presented in 12 main categories, with the
editorial articles easier and faster to find thanks to
an intelligent search function.
In the print edition, the focuses of the main product
information categories vary (see the editorial calendar
on pages 8 –10), and special editions are published for
the sector’s main trade fairs.
11
12 main product categories at www.detail.de
44%* of DETAIL readers state that DETAIL
contains interesting and helpful product information.
This means that DETAIL ranks as No. 1 among the
agla a+b member publications.
* Source: agla a+b reach analysis 2012
Advertising Formats
Trim / Bleed Ads
Format
W x H in mm
(Width x Height = W x H)
DPS
420 ≈ 297
Full page
210 ≈ 297
2/3 page
portrait
135 ≈ 297
2/3 page
landscape
210 ≈ 188
1/2 page
portrait
102 ≈ 297
1/2 page
landscape
210 ≈ 145
1/3 page
portrait
69 ≈ 297
1/3 page
landscape
210 ≈ 99
1/4 page
portrait
53 ≈ 297
1/4 page
landscape
210 x 76
Multi-part, high format and sectional ads should generally be delivered with two cutting trims of 3 mm each on the right-hand and left-hand side of the document.
Double page ads: submit as single pages and add 3 mm trim each for cutting and milling edges.
Type Area
Format
W x H in mm
DPS
402 ≈ 271
Full page
189 ≈ 271
2/3 page
portrait
125 ≈ 271
2/3 page
landscape
189 ≈ 176
1/2 page
portrait
93 x 271
1/2 page
landscape
189 ≈ 133
1/3 page
portrait
63 ≈ 271
1/3 page
2 columns
125 ≈ 128
1/3 page
landscape
189 ≈ 87
1/4 page
portrait
45 x 271
1/4 page
1,5 columns
93 ≈ 133
1/4 page
2 columns
125 ≈ 98
1/4 page
landscape
189 ≈ 64
1/6 page
1 column
63 ≈ 133
1/6 page
2 columns
125 ≈ 64
1/6 page
3 columns
189 ≈ 43
1/3 page and smaller: We cannot accept placement
requests, such as placement of the ad by itself, on the
right-hand page, or right after text, etc.
12
Format
W x H in mm
Advertising Formats and Prices
Format
Type Area
Width mm
Rate card no. 48 / valid from January 1, 2016
Trim / Bleed Ads
Height mm
Width mm
Height mm
Surcharge
b/w
2c *
3c *
4c *
€
€
€
€
€
20,130.–
DPS – double page ads
402
271
420
297
1,374.–
13,740.–
15,870.–
18,000.–
Full page
189
271
210
297
664.–
6,640.–
7,705.–
8,770.–
9,835.–
2/3 page
portrait
landscape
125
189
271
176
135
210
297
188
453.–
4,530.–
5,595.–
6,660.–
7,725.–
1/2 page
portrait
landscape
93
189
271
133
102
210
297
145
342.–
3,420.–
4,485.–
5,550.–
6,615.–
1/3 page
portrait
two columns
landscape
63
125
189
271
128
87
69
297
228.–
2,280.–
3,345.–
4,410.–
5,475.–
1/4 page
portrait
1.5 columns
two columns
landscape
45
93
125
189
271
133
98
64
172.–
1,720.–
2,445.–
3,170.–
3,895.–
1/6 page
portrait
two columns
landscape
63
125
189
133
64
43
1,240.–
1,965.–
2,690.–
3,415.–
210
99
53
297
210
76
Prices exclude value added tax and sales tax. The publishing house’s current Terms and Conditions apply. They can be found at: www.detail-online.com/advertising
olour Surcharge:
*C
13
Placement:
Blue HKS 47 (Pantone Process Cyan), Magenta HKS 25
(Pantone Process Magenta), Yellow HKS 3 (Pantone Process Yellow);
four-coloured = Euroscale.
All HKS and Pantone colours, except basic Euroscale:
Surcharge: 1/1 – 1/3 page: ≤ 1/4 page: per Euroscale primary colour € 1,065.–
€ 725.–
per special colour
€ 2,130.–
€ 1,450.–
Discounts (for purchases within one insertion year):
for 3 ads and more
3%
5%
for 6 ads and more
for 9 ads and more
10%
for 12 ads and more 12.5%
for 18 ads and more15%
for 24 ads and more20%
Quantity scale:
Repetition scale:
for 1 page3%
for 3 pages
5%
for 6 pages 10%
for 9 pages 15%
for 12 pages 17.5%
for 18 pages20%
Following acceptance of a commitment to place ads in specific locations (minimum format: 1/3 page): 20%, Island ads: 30%.
Supplement Inserts
Size:
Thickness:
Insertion inside the print edition. Partial purchase options available.
min. DIN C 6, max. 200 mm ≈ 290 mm
max. 3 mm
Maximum weight:
210 g
Technical specifications:
Inserts without a closed side, such as fan-fold flyers, have to be inserted manually.
Cost on request.
Price:
Weight up to 25g with mechanical processing: € 245.– per 1,000 copies including postal charges.
Prices for higher weights or supplements that require manual insertion are available on request.
Supplement Outserts
Size:
Thickness:
Supplement placed on the back cover and sealed in foil with the edition.
Split-runs possible.
All supplements that exceed the maximum insert size (200 ≈ 290 mm) and/or which are thicker than
3 mm and/or heavier than 210 g must be processed as outserts
max. DIN B 4 = 353 ≈ 250 mm
max. 30 mm
Maximum weight:
1,000 g
Outserts are generally processed manually. Exclusive placement cannot be guaranteed.
Price:
Prices are calculated individually based on the supplement weight.
Bound inserts:
Purchase options:
14
Partial purchase options available.
Price:
2
2
4
6
8
pages
pages with flap
pages
pages
pages
€
€
€
€
€
9,040.–
12,370.–
15,130.–
19,240.–
22,940.–
The bound insert must have the same format as the magazine along the bound
edge and along at least two other edges. Welted supplements must be closed
along the bound edge. Supplements are included in running page numbering.
Paper heavier than 180g/m2 price available upon request.
Supplements qualify for discounts (according to quantity discount scale): 1 sheet = 1 ad page.
Tip-on-cards
Size:
minimum 40 ≈ 60 mm, maximum 170 mm width, 257 mm height
(= 2 cm distance to the rib and all external edges)
Thickness:
max. 3 mm
Maximum weight:
max. 50 g
Price:
Mechanical processing:
Postcards and supplements/booklets with the closed side to the rib.
Fan-fold flyers, foldable on the left and right, secured at the bottom (centre to left) with a glue dot,
i.e. delivered closed. Glueing must generally be parallel to the rib.
Postcards, DIN C 6:
€ 145.– per 1,000 including postal charges.
Booklets up to maximum 170 ≈ 257 mm, thickness 3 mm and weight 50 g:
Price:
Manual processing:
Supplements/booklets without a closed side to the rib;
Fan-fold flyers that are not closed; post-its that are not glued on the rib side.
Booklets/fan-fold flyers up to a maximum of 170 ≈ 257 mm, 3 mm thickness and 50 g weight:
Tip-on-cards can generally only be published in combination with a carrier advertisement (1/1 page 4c or b/w).
Advertisement price calculated using the current pricelist. Customer discount: supplements no/carrier advertisements yes.
Agency commission: supplements yes/advertisements yes.
Delivery address
and specifications:
See page 17 “Technical Specifications”
To find out the current circulation figures call: +49 (0)89 381620-24
15
General Information / Editorial Concept
agla a+b / IVW /
German Association of Media Companies
Year of publication/current year
Publisher
Location:
Mailing adress:
Internet:
Institut fuer int. Architektur-Dokumentation GmbH & Co. KG
Hackerbruecke 6, 80335 Munich, Germany
Postfach 20 10 54, 80010 Munich, Germany
www.detail.de
Mangement board
& Advertising
department
Karin Lang
Purchase price
Annual subscription – Germany
Annual subscription – International
Single copy
excl. postage and packing
ISSN no. 0011-95711
Memberships
Publishing Director Meike Weber
Editorial
Editorial discussion, documentation and technology:
Christian Schittich (Chief Editor)
Editorial – product information, DETAIL transfer and
corporate publishing: Tim Westphal
Payment terms
16
Net 21 days, within 8 days of payment –
2% discount, 3% discount for payment
by bank draft.
Bank information
Deutsche Bank AG
Account no. 2 223 394
(Bank routing number 700 700 10)
SWIFT code: DEUT DEM M
IBAN: DE 07700700100222339400
VAT no. DE 813 334 479
Tax no. 9/147/246/10073
General Terms
and Conditions
All advertisement orders will be processed
in accordance with the General Terms
and Conditions of the publishing house.
These can be found at: www.detail.de/agb
or www.detail-online.com/legal-notice
Timetable and themes
56/ 2016
see pages 8 –10
€ 184.–
€ 184.–
€ 18.90
Contents analysis of editorial section DETAIL 2014 = 1,221 pages
Reports and latest news
Specialist discussions and reports
Reports on buildings and areas, with images, drawings
and explanations
Technology/engineering
Service (persons and organizations, contractors and suppliers)
Product information on building, extending and furnishing
(approx. 1.200 reports, some with illustrations),
specialist literature, descriptions, events
6%
8%
37 %
12 %
8%
29 %
Technical Specifications
Dates
Publication dates:
Booking deadline:
Copy deadline:
17
In the first week of the month
Six weeks prior to publication
Five week prior to publication
Format
DIN A4 (German industrial norm)
210 ≈ 297 mm Trim Size,
216 ≈ 303 mm Bleed Size, all edges
3 mm trim per cutting edge
Type size
Print space
189 mm wide, 271 mm high,
3 columns, 63 mm each
Print method
Offset printing / adhesive binding
Paper
DETAIL, DETAIL inside, DETAIL structure:
Inside pages: Finesse 115 g/m2, Cover: Monostar 300 g/m2,
DETAIL Green: PlanoPlus 120 g/m2, Cover: 300 g/m2
Copy /Artwork
The preferred data format is PDF/X-3 (composite PDF).
All used fonts must be embedded. Also possible are
unseparated tiff and eps files. Open data (e.g. InDesign,
QuarkXPress, etc.) should be avoided. Colour mode
CMYK, 300 dpi, graphic data in bitmap mode, min.
1200 dpi. Trimming: min. 3 mm per bleed edge. Colour
templates are required for all advertisements: digital
proofs (with Ugra/FOGRA Medienkeil V 2.0), Detail profile:
ISOcoated, Detail Green profile: ISOuncoated. Doublesided advertisements: Delivery as individual pages with a
3 mm bleed allowance. Important: Trim size for portraitpage ads – 3 mm trim on all sides.
Delivery address
for print data
and proofs
Institut fuer int. ArchitekturDokumentation GmbH & Co. KG,
Advertising Team
Hackerbruecke 6, 80335 München
Tel. +49 89 381620-24
e-Mail: [email protected]
Delivery of special advertising types:
Delivery deadline
3 weeks prior to the publication date
of the magazine
Monday to Friday 8 am to 5 pm,
free to our address
Shipping address
on request
Shipping note
The shipping note should be attached to the
outside of the pallet or box.
It must contain following information:
– Customer (orderer)
– Edition title and issue number
– Delivery quantity:
· Total weight
· Number of pallets and/or boxes
· Size and nature of the product (flat, folded)
· Address and phone number of the deliverer
Circulation and Distribution Analysis
Geographical circulation analysis
Economic region
Germany
International
Total circulation
Circulation monitoring
Percentage of total circulation
%
copies
69%
16,822
31%
7,637
100%
24,459
Nielsen Region I
Schleswig-Holstein, City of Hamburg
City of Bremen, Lower Saxony
13%
2,187
Nielsen Region II
North Rhine-Westphalia
18%
Circulation analysis
Annual average circulation per edition
January 1, 2014 – December 31, 2014.
Print run
30,292
Total circulation
24,459
of which 7,637 copies were
sold internationally
Paid circulation
20,939
of which 7,235 copies were
sold internationally
– subscription copies
– other sales
– retail sales
19,892
107
940
3,028
Complimentary copies
Nielsen Region III a
Hessen, Rhineland-Palatine,
Saarland
16%
2,692
Nielsen Region III b
Baden-Wuerttemberg
19%
3,195
Nielsen Region IV
Bavaria
18%
3,028
Nielsen Region V
City of Berlin
8%
1,346
Nielsen Region VI, VII
Thuringia, Saxony,
Mecklenburg-Vorpommern,
Brandenburg, Saxony-Anhalt
8%
Total circulation Germany
100%
I
V + VI
II
18
VII
1,346
IIIa
IV
IIIb
16,822
3,520
Back issues, archived copies
and voucher copies
5,833*
* Sales of individual back issues
from earlier reporting periods have
been reported by the IVW since
January 1, 1995.
Average sales of individual
issues for the period January 1, 2014 –
December 31, 2014: 1,103 copies
Readership Structure Analysis
1.1.1 Sectors / Trades / Fields / Occupational groups
Classifi- Receiver groups
cation no. Name (according to trade classi.)
Percentage of ascertained readers K1
% Projection (approx.)
71.11.1
71.12.1
–
Architect’s office
Architect’s and civil engineering office
Project planning departments of
industrial companies, banks, etc.
84.11
Planning departments of municipal
building departments
41.10.3 Building and housing associations/
41.20.1 building construction companies
71.12.2 Professional engineering firm for
statics/structural design
2.1.1 Occupational characteristic
according to function
Office management
Planning
Design
Tendering, materials planning
Construction management
Project management
Project leadership
Energy planning
Other
57
25
13,300
6,200
4
800
7
1,500
5
1,300
2
400
69
78
70
56
65
67
37
21
4
16,160
18,390
16,490
13,320
15,440
15,730
8,710
5,020
1,040
Multiple answers (100% = 23,500 readers)
% Projektion (approx.)
Owner, co-owner, managing director
Office manager in an administrative body
Head of construction department
Department manager
Project manager/leader
Specialist planner
Other
1
2 to 4
5 to 9
10 to 19
20 to 49
50 and more
employee
employees
employees
employees
employees
employees
1.2.2 According to construction
volume in € million
below 0.50 mio.
0.50 up to 1.00 mio.
1.00 up to 2.50 mio.
2.50 up to 5.00 mio.
5.00 up to 25.00 mio.
25.00 up to 50.00 mio.
50.00 mio. and more
2.1.3 According to professional status
2.1.2 According to position in profession
19
1.2.1 Size of the economic entity
according to number of employees
%
Projection (approx.)
67
1
5
9
32
15
1
15,890
280
1,240
2,020
7,560
3,530
290
Independent, freelancer
Employed
Civil servant
10
29
23
21
9
8
2,430
6,860
5,520
4,670
2,110
1,860
8
9
19
18
23
7
12
1,800
2,200
4,600
4,200
5,300
1,600
2,700
63
34
2
14,990
8,120
490
For a summary of the survey method, see page 21.
Source: agla a+b 2012 reach analysis. TNS EMNID, Bielefeld.
Reach Analysis
Reaches
%
Projection (approx.)
Awareness: at least of name
80.1
84,400
Awareness: seen first-hand
72.1
76,000
Widest circle of readers:
at least 1 edition in 10 read
42.8
45,100
K1 value: readership – average edition
22.4
23,600
K1 value according to sector
Classification no.
71.11.1
Architect’s office
25.7
13,300
71.12.1
Architect’s and civil engineering
office/civil engineering office
24.1
6,200
Project planning departments of
industrial companies, banks, etc.
25.1
800
84.11
Planning departments of municipal
building departments
22.9
1,500
41.10.3/
41.20.1
Building and housing associations/
building construction companies
with 50+ employees
11.3
1,300
71.12.2
Specialist engineers’ office for
statics / structural planning
6.6
400
–
20
Receiver groups
Name (according to trade classi.)
Reach growth with multiple placements
K1 value Advert placements
1
2
3
4
22.4%
22.4%
23.5% 38.0% 48.1%
7
8
9
10
65.9% 69.6% 72.6% 75.1%
5
55.6%
11
77.2%
6
61.4%
12
79.0%
Archiving behaviour
entire editions are archived
individual editions are archived
editions are circulated
editions are thrown away
multiple answers (100% = 23,580 readers)
Usage
read/opened
read/opened
read/opened
read/opened
once
twice
three times
more than three times
%
88
12
60
3
%
23
23
18
35
100
Title assessment and reader loyalty
Attachment to title
Scale value A: “very attached to it”
Scale value B:
Scale value C:
Scale value D:
Scale value E:
Scale value F:
Scale value G: “very little attachment to it”
Average (A = 7, G = 1) 5.3
%
16
32
32
10
7
2
1
100
Professional use
5 very high use
4
3
2
1 no use
Average 3.9
%
26
46
21
7
1
100
For a summary of the survey method, see page 21.
www.agla-ab.de
Reach Analysis
Title profile
21
%
Sound articles
73
Delivers ideas, sets trends, provides stimuli
57
Well-researched topics and articles
46
Attractive themed editions
46
Able to be recommended
45
Contains interesting and helpful product information
44
Attractive edition design
42
Includes international architecture
36
No other journal could take its place
31
Especially up to date
30
Problem-oriented
30
Includes background information
28
Includes high-quality architectural photographs
22
Opinion-forming, provides a forum for qualified architects
14
Critical
10
Summary of the survey method used for the agla a+b 2012
comparative reach analysis in line with the requirements of the
ZAW (Zentralverband der deutschen Werbewirtschaft – Central
Association of the Advertising Industry in Germany) scheme
1.
Method: Circulation analysis through telephone interviews, with
survey documents displayed to respondents online; sample survey
2.
Population: 105,400 architects and construction engineers –
56,300 architects and 49,100 construction engineers
(according to survey)
3.
Sample: 1,201 interviews, 70% utilization, random selection
4.
Survey target: Architects and construction engineers in Germany
who in the last twelve months were involved in building construction
planning, or in the last year were involved more than once in system,
product or brand decisions relating to construction projects.
5.
Survey period: The interviews took place between 10 January and
4 May 2012.
6.
Study carried out by:
TNS Emnid, Bielefeld
A comprehensive summary of the survey method used
can be found at www.agla-ab.de/analyse.
General Information DETAIL English
‡ xxx
‡ xxx
‡ xxx
ISSN 1614-4600 · JAN · FEB
£12.50 · US$ 24.50 · €18
English Edition
Review of Architecture and Construction Details · Roofs · Vol. 2015 · 1
Thema · Thema englisch · Thema französisch · Serie 2014 · 3
01/15
Zeitschrift für Architektur + Konzept · Review of Architecture · Revue d’Architecture
Zeitschrift für nachhaltige Architektur und energetische Sanierung
green
Konzept
Dates
Public. schedule
Public. dates
Booking deadline
Copy deadline
Circulation
Edition print run:
Breakdown:
6 DETAIL English and 2 DETAIL Green
During the first week of the month
Six weeks prior to publication
Five weeks prior to publication
9,000 copies
1,153 copies
4,314 copies
1,683
772
320
316
38
404
Format
Type size
Print method
Paper
22
copies
copies
copies
copies
copies
copies
UK/Ireland
Distribution on British trade shows*,
back copies and archive
Europe (excl. UK)
North and South America
Australia/New Zealand
Asia
Africa
Complimentary copies
DIN A4 (German industrial norm), 210 ≈ 297 mm Trim Size
216 ≈ 303 mm Bleed Size, all edges, 3 mm trim per cutting edge
189 mm wide, 271 mm high / 3 columns, 63 mm each
Offset printing / adhesive binding
DETAIL Inside pages: Finesse 115 g/m2, Cover: Monostar 300 g/m2,
DETAIL Green: PlanoPlus 120 g/m2, Cover: 300 g/m2
For more information about the delivery of the print data see page 17.
Profile
DETAIL is one of the most respected architectural journals in the world.
Architects, planners, engineers, and construction-industry workers in
over 80 countries appreciate and use the technically-oriented documents and information it contains. The standalone magazine concept
offers high professional value. The USPs are the design drawings that
precisely document the constructed buildings. The content consists of
five different sections: discussion, reports, documentation, technology
and products.
Since 2004, the international edition of DETAIL has been published in
English six times per year and it is sold in the UK, USA, Australia and
Asia. Alongside the usual 6 DETAIL editions covering constructionrelated topics and a DETAIL Concept edition focusing on a building
type, 2 additional editions of DETAIL Green offer practical information
on all aspects of sustainable planning and construction.
Delivery address
for printing materials
Institut fuer internationale ArchitekturDokumentation GmbH & Co. KG,
Advertisement Scheduling
Hackerbruecke 6
80335 Munich, Germany
Publisher
Institut fuer internationale ArchitekturDokumentation GmbH & Co. KG
www.detail.de
Internet
General Terms
and Conditions
All ad orders will be processed in accordance
with the General Terms and Conditions of the publishing
house which are available at:
www.detail-online.com/advertising
* British trade shows: Ecobuild, UK Construction Week, London Build and others
DETAIL English · Timetable / Topics 2016
Issue / PD
Terms
Main Topic
Product Information
DEE 1/2016
BD
04.12.15
CD
11.12.15
Ddebi 20.12.15
Refurbishment
Refurbishment / Interior Design / Wall and Floor Tiles / Kitchens
BD
18.01.16
CD
25.01.16
Ddebi 09.02.16
Timber Construction
Timber Construction / HEVAC and MVHR / Windows, Doors and Entrances /
Materials and Finishes
BD
19.02.16
CD
26.02.16
Ddebi 11.03.16
Sustainable Architecture and
Energy-Efficient Refurbishment /
Nachhaltig Planen und Bauen
Energy-focused building refurbishment / energy-efficient facades, windows,
doors / insulation, Airtight building envelopes / interiors, Flooring, ceilings /
timber construction and wood materials / energy-efficient elevators
BD
21.03.16
CD
29.03.16
Ddebi 11.04.16
Concept: Visitor and
Community Centres
Building for the Community / Facades / Landscaping / Outdoor Living /
Bathrooms
BD
20.05.16
CD
25.05.16
Ddebi 04.06.16
Lighting and Interiors
Special: Salone del Mobile, Milano / Lights and Lighting / Interior Walls,
Ceilings and Acoustics / Flooring / CAD, Software and BIM
BD
21.07.16
CD
28.07.16
Ddebi 11.08.16
Simple Forms of Construction /
Cost-effective Building
Cladding and Surfaces / Office / Access, Security, Fire Protection and
Smart Controls / Insulation
BD
21.09.16
CD
28.09.16
Ddebi 12.10.16
Roofs
Roofs and Drainage / Sustainable Remodelling / Solar PV and Solar Thermal /
Health and Leisure
BD
21.09.16
CD
28.09.16
Ddebi 12.10.16
Sustainable Architecture and
Energy-Efficient Refurbishment /
Nachhaltig Planen und Bauen
Energy-focused building refurbishment / energy-efficient facades, windows,
doors / insulation, Airtight building envelopes / interiors, Flooring, ceilings /
timber construction and wood materials / energy-efficient elevators
BD
02.12.16
CD
09.12.16
Ddebi 16.12.16
Transparent and Translucent
Construction / Glass / Wall and Floor Tiles / Hotel
16.01.16
DEE 2/2016
01.03.16
Green 1/16
01.04.16
DEE 3/2016
02.05.16
DEE 4/2016
01.07.16
DEE 5/2016
01.09.16
DEE 6/2016
02.11.16
Green 2/16
02.11.16
DEE 1/2017
13.01.17
23
PD = Publication date, BD = Booking deadline, CD = Copy deadline, Ddebi = Day of delivery bound inserts, loose inserts, tip-on-cards
Advertising Formats and Prices
Format
DETAIL English · Rate card no. 12 / valid from January 1, 2016
Type Area Ads
Width mm
402
DPS
Trim / Bleed Ads
Height mm
Width mm
271
Surcharge
Height mm
420
297
€
622.–
b/w
2c *
3c *
4c *
€
€
€
€
6,220.–
7,000.–
7,600.–
8,220.–
Full Page
189
271
210
297
311.–
3,110.–
3,500.–
3,800.–
4,110.–
2/3 Page
portrait
landscape
125
189
271
176
135
210
297
188
210.–
2,100.–
2,490.–
2,790.–
3,100.–
1/2 Page
portrait
landscape
93
189
271
133
102
210
297
145
156.–
1,555.–
1,945.–
2,245.–
2,555.–
1/3 Page
portrait
two columns
landscape
63
125
189
271
128
87
69
297
104.–
1,037.–
1,427.–
1,727.–
2,037.–
1/4 Page
portrait
two columns
landscape
45
125
189
271
98
64
78.–
778.–
1,038.–
1,298.–
1,558.–
1/6 Page
portrait
two columns
landscape
63
125
189
133
64
43
518.–
778.–
1,038.–
1,298.–
Package
6 ≈ 1/1 page (Custom ad sizes are available upon request)
4 ≈ 1/1 page (Custom ad sizes are available upon request)
15,600.–
10,900.–
17,600.–
12,250.–
19,100.–
13,300.–
20,600.–
14,400.–
210
99
53
297
210
76
Prices exclude value added tax and sales tax. The publishing house’s current Terms and Conditions apply, they can be found at: www.detail-online.com/advertising
* Colour Surcharge:
Placement:
Combined discount:
24
Blue HKS 47 (Pantone Process Cyan), Magenta HKS 25
(Pantone Process Magenta), Yellow HKS 3 (Pantone Process
Yellow); four-coloured = Euroscale. All HKS and Pantone colours,
except basic Euroscale.
Following acceptance of a commitment to place ads
in specific locations (minimum format: 1/3 page): 20%.
Island ads: 30%.
10% discount for DETAIL English if you also book an advertisement in
the DETAIL German edition.
For information on the delivery of inserts / supplements / appendages, see pages 14, 15 and 17.
Discounts (for purchases within an insertion year):
Quantity scale:
Repetition scale:
for 3 ads and more
3%
for 6 ads and more
5%
for 9 ads and more 10%
for 12 ads and more 12.5%
for 1 page
3%
for 3 pages
5%
for 6 pages
10%
for 9 pages
15%
for 12 pages 17.5%
for 18 pages
20%
Crossmedia
The most important results for your cross-media campaign from the
agla a+b agla circulation analysis 2012: 1
‡ No 1: DETAIL has the highest online circulation
‡ No 2: DETAIL has the highest cross-media circulation according to the Deutsches Architektenblatt
Print and Online
With DETAIL you can increase your cross-media
circulation significantly.
Overall contact opportunities:
‡ Over 24,000 distributed copies per issue 2
‡ 35,500 Newsletter recipients – German 3
‡ 30,300 Newsletter recipients – english 3
‡ 119,000 unique users detail.de per month 4
‡ 60,000 unique users detail-online.com per month4
25
Take advantage of the variety of cross-media
campaigns. We’re also happy to develop other
customized AdSpecials (microsites, market
research, competitions, sales lead generation, etc.).
Print
22.4%
= 23,600 architects
Crossmedia
and construction
29.1%
engineers
= 30,700 architects
Online
and construction
13.4%
engineers
= 14,200 architects
and construction
engineers
Source:
1 agla a+b circulation analysis 2012
Reach print: K 1 readers of a Ø edition. Online circulation: Users in the last 4 weeks.
Results are based on the total target group of architects and civil engineers (n = 105,400).
2 IVW I.– IV. IQuarter 2014.
3 Agnitas, 20.10.2015
4 Google Analytics 9/2014–8/2015
www.agla-ab.de
Crossmedia
Increase the coverage and the
advertising success of your campaign
Banner
Blog
Print advert or Insert
Available cross-media packages:
1. Aim: Recognition
‡ Banner placement in the relevant themed environment
‡ Advertorial in DETAIL blog
‡ Print adverts or inserts
+
Newsletter advert
2. Aim: Information
‡ Standalone newsletter/newsletter text advert
‡ Themed worlds/microsites with your own
exclusive content
‡ Appendages or print adverts
3. Aim: Dialogue
‡ Print advert
‡ Newsletter advert
‡ APP
‡ Facebook
26
Contact us for advice on the best package
for you – we’re happy to help!
+
Insert / Print advert
Microsite
+
Print
P
i t advert
d t
+
Newsletter advert
App
pp
Facebook
+
+
+
Website DETAIL.de
DETAIL.de is DETAIL’s international architecture portal. It combines all DETAIL’s online offerings
into one comprehensive website. DETAIL.de highlights the latest developments in the sector
and provides more in-depth information on the articles contained in the print edition as well as
specialist knowledge for architects. DETAIL-online.com is our English-language website and
also offers you an attractive advertising environment (for more information, please see page 34).
With DETAIL.de you reach the following user base: 1
14,170
84 %
69 %
63 %
53 %
58 %
69 %
architects and engineers (circulation in individuals)
are male
are in the 40–59-years age group
are certified architects
work in architects’ offices
manage an annual construction volume of 1 million up to 25 million euros
are owners / joint owners / directors
Use the following environments to get your advertising message to our highly attractive
target group:
Performance indicators www.detail.de 2
More than 1.1 million page impressions/month
More than 533,800 visits/month
27
Performance indicators www.detail-online.com
More than 346,700 page impressions/month
‡
Themes – specialist information edited and selected by architects for architects
‡
Products – new materials and developments, selectable according to trade
‡
DETAIL Blog + Newsletter – daily stimulus for architects and designers
Contact us for more information about our users – we’re happy to help!
1
Source:
1 agla a+b circulation analysis 2012. Results are based on the total target group of architects and civil engineers (n = 105.400).
2 IVW 9/2014 bis 8/2015
The new online formats and prices
NEW
Size in px
Advertising
CPT*
A
Customized Campaign
Maximum attention in the shortest time possible.
on request
B
Portrait
Ideal format for moving images or media combination.
3 images in the size 300 x 250
€ 110.–
C
Floor Ad
Dynamic mouseover effect at the lower image edge.
1200 x 200
1200 x 400 on mouseover
€ 110.–
D
Maxi Ad
Harmoniously embedded into the image gallery.
640 x 480
€ 110.–
€ 220.–
* CPT (Cost per thousand ad impressions).
All prices are exclusive of VAT. The publisher’s current Terms and Conditions apply – see www.detail-online.com/advertising
A
B
>
C
28
D
❍❍❍❍❍❍❍❍❍❍
<
Display – Formats and Prices
Size in px
Advertising
E
CPT*
E
Leaderboard / Placement in the header area.
Mobile Leaderboard / Placement mobile
728 x 90
320 x 50
€ 95.–
F
Billboard
Space in a central position.
970 x 250
€ 110.–
G
Medium Rectangle
Direct embedding in the editorial environment.
300 x 250
€ 70.–
H
Wide Skyscraper
Placement within highly frequented article pages.
160 x 600
€ 70.–
* CPT (Cost per thousand ad impressions).
F
Please ask for our detailed specifications on the data type and the
maximum data amount.
G
Data format
JPEG, GIF, Flash files (up to a maximum of 100 KB). Data
type and size of video advertisements available on request.
Data delivery
Digital to [email protected],
5 working days before placement
Discounts
75,000 ad impressions
3.0%
110,000 ad impressions
5.0%
150,000 ad mpressions
7.5%
The minimum booking is 25,000 ad impressions.
Crossmedia
discount
10% discount on online placement if print and online
are booked simultaneously (within one month).
H
29
Newsletter
NEW
Website
+
∂ Manufacturer News
Our new Manufacturer News section enables eye-catching placement
of your products – both in print and online. Our cross-media offerings
include the DETAIL product newsletter with approximately 33,500 recipients, the permanent placement of your product on our website, as well
as inclusion in the Manufacturer News section of our journal. Optimally
combine the DETAIL service offers to ensure the highest-possible advertising effect.
1
Services:
+ An editorial environment within the Newsletter product
Journal
1342
Advertorial
2015 ∂
Branchen-Ticker
Hersteller-News
Weitere Informationen zu den Produkten
unter den jeweiligen Webadressen
∂ 2015
Justierbar
Freistehend
In öffentlichen und privaten
Wohnbereichen steigt die Nachfrage nach stumpfeinschlagenden Türen. SFS intec präsentiert
hierzu seine Bandgeneration
»Just 3D«. Hierbei handelt es
sich um ein Türenband das nicht
nur schön anmutet, sondern
auch zweckmäßig konstruiert ist
und dreidimensional in der Höhe,
der Seite und der Andruckverstellung justiert werden kann.
Die freistehende Absturzsicherung »KeeGuard®« der Kee
Klamp GmbH ist eine wirksame
Präventivmaßnahme für alle
Flachdächer auf denen regelmäßig Wartungs- oder Instandhaltungspersonal am Werk ist. Sie
überzeugt durch ihre sehr einfache und Zeit sparende Montage,
bei der die Dachmembrane
grundsätzlich völlig unbeschädigt bleibt.
www.
www.
www.
1
+
Advertorial
Bedruckte Gläser
Direkt neben dem historischen
Bahnhof auf dem Gelände der
ehemaligen Hauptpost in Wiesbaden wurde Ende März das
Lilien-Carré eröffnet. Bei dem
Erschließungstrakt des zentralen
Kuppelbaus, der als separater
Glaskubus in das Gebäude eingeschoben ist, wurde die abgehängte Glasfassade mit einem
Liliendekor versehen - ein Rastersiebdruck von Schollglas.
Fenstersystem
Dränplatte
Klick-System
Granitdusche
Das passivhauszertifizierte Fenstersystem »Energyframe« von
Variotec ist mit einer thermisch
getrennten Regenschutzschiene
ausgestattet ist. Energyframe ist
ein einteiliges Fensterprofil, welches die Holzoptik zu 100 % wiedergibt. Es lässt die Querschnitte
der Dämmung weder im Flügel
noch im Blendrahmen erkennen
und sieht wie ein ganz »normales« Fenster aus.
Tiefgaragendecken bieten sich
für die städtebauliche Nutzung
an. Mit der Dränplatte »Protectodrain®« hat ZinCo ein Produkt
entwickelt, das sowohl im endgültigen Aufbau die normgerechte Dränage übernimmt, aber
auch bereits in der Bauphase einen zuverlässigen Schutz der
Dachabdichtung sicherstellt. Die
Drainplatte ist spatenfest und mit
Radladern befahrbar.
Das Bodenbelagssystem »Clickand-Stone« der Click and Stone
GmbH ermöglicht bei Natursteinplatten die schwimmende Verlegung mittels Nut und eines Verbindungsprofils. Die Natursteinplatten werden werksseitig mit
einer umlaufenden Nut verlegefertig hergestellt. Dank eines Verbindungsprofils können die einzelnen Platten klebstofffrei zusammengefügt werden.
Das Bad als Ort der Entspannung und des Wohlfühlens - mit
der Granitdusche »Novalux« von
Saniku wird dieser Wunsch erfüllt. Sechs verschiedene Steinsorten stehen zur Auswahl, vom
hellen Shiva Kashi über Multicolor Rot bis zu dem schwarzen
Nero Assoluto. Die Dusche kann
in drei Größen gewählt werden,
entsprechend den Wannenmaßen 800, 900 und 1000 mm.
www.
www.
www.
www.
1
Modular
Wohndachfenster
Leichtgänig
Selbstreinigend
Die für Systemdecken konzipierte modulare An- und Einbauleuchte »LG-Solution« von Regiolux ist rundum entblendet und
sorgt für eine homogene Deckenaufhellung. Die nur 110 mm
hohen Leuchten mit den Maßen
600 ≈ 600 mm lassen sich leicht
in bestehende Deckensysteme
integrieren. Sie eignen sich daher für die Sanierung ebenso wie
für »normale« Raumdecken.
Der eine will sein Wohndachfenster zuklappen wie eine Tür,
der andere um eine Achse
schwingen wie eine Drehtür. Mit
dem »PreSelect-Beschlag« von
Fakro Dachfenster GmbH sind
jetzt beide Funktionen eines
Wohndachfensters in einer einfach zu bedienender Mechanik
vereint. Ein Knopfdruck und
schon macht das Fenster, was
der Bewohner will.
Mit der leichtgänigen, gläsernen
Faltwalt SL 60e bietet Systementwickler und -hersteller Solarlux eine flexible Verglasungslösung für Balkon- und Fassadenfronten, Wintergärten und
Poolverglasungen. Für Architekten dürften dabei die maßgeschneiderten Sonderlösungen,
die das Unternehmen bei Objekten jeder Größenordnung anbietet besonders interessant sein.
Mit der selbstreinigenden Siliconharzfarbe »Lucite® SilicoTherm« der CD-Color GmbH &
Co. KG bleiben Fassaden deutlich länger schön durch die fotokatalytisch wirkenden, nanostrukturierten Spezial-Füllstoffe. In
Kombination mit der UV-Strahlung des Sonnenlichts werden
Stoffe chemisch freigesetzt, die
Schmutzpartikel an der Oberfläche der Beschichtung abbauen.
www.
www.
www.
www.
Eckige Elemente
EnEV-Software
Chefsessel
Neue Broschüre
Die Badarmaturen-Serie »160«
von Steinberg glänzt durch hochqualitative Design-Armaturen in
verchromter Optik. Die Armaturen sind dabei konsequent eckig
geformt. Besonders erwähnenswert ist die Verwendung von
»Low Noise« Kartuschen. Damit
werden störende Nebengeräusche vermieden. Alle Steinberg
Armaturen sind komplett einbauund anschlussfertig.
Mit der Version 6.0 der »EnEVNachweis-CD« aktualisiert die
Unipor-Ziegel-Gruppe ihre Planer-Software. Das Programm berücksichtigt nun auch die aktuelle Regelungen der EnergieEinsparverordnung (EnEV). Die
Software ermöglicht die einfache
und genaue Berechnung von
EnEV-Nachweisen nach neuer
Rechtslage und die Erstellung
von Energieausweisen.
Dauphin, eine Marke der Dauphin HumanDesign Group, stellen die Chefsesselserie »Headquarter« vor. Die patentierte Ergonomietechnik Syncro-Dynamic
mit automatischem Gewichtsausgleich sorgt für dynamisches Sitzen im Körperlot. Dies bedeutet,
dass Sitz und Rückenlehne den
Bewegungen des Sitzenden
synchron im stets richtigen
Winkelverhältnis folgen.
Bei Putzfassaden ist die Sanierung häufig einfacher als angenommen und kann oft mit der
Verbesserung des Wärmeschutzes verbunden werden. Der IWM
Industrieverband WerkMörtel e.V.
hat zum Thema Fassadensanierung mit mineralischen Putzen
die Broschüre »Fassadensanierung mit mineralischen Putzen effizient, werterhaltend, schön.«
veröffentlicht.
www.
www.
www.
www.
1343
+ Permanent presence on detail.de and lead generation via
a link to your company's contact page
+ Direct targeting of approximately 20,000 DETAIL
subscribers
+ 32,500 newsletter recipients – German
+ High efficiency through cross-media linking
+ Multiple contact-impetus for your target group
Price per placement
Source:
1 Agnitas 9/2014–8/2015
2 IVW 9/2014 to 8/2015
3 IVW I.– IV. Quarter 2014
Manufacturer News
Delivery:
Product newsletter: approximately 32,500 recipients
+ Website: 1.1 million PIs / 533,800 visits
30
2
+ Journal: approximately 20,000 subscribers
3
1
€ 2,490.–
Print:
Text: 450 characters
Image: 100 x 100 mm / 300 dpi
Online: Text: 450–2500 characters + target URL
Image: 1500 x 540 px
∂ Online
DETAIL Blog
Advertorial in the ∂ Blog
The DETAIL blog provides news and information from the field of
architecture and design. Its striking imagery means that it generates
a high level of interest among design-oriented architects.
Advertorial in the Blog
Article in
the app
(only available
in German)
+
Services:
Permanent basic entry
+ Frontpage notification on the publication date on
detail.de or detail-online.com
+ Facebook posting to over 85,000 fans 1 – German
or to over 214,000 fans 2 – English
+ Unique image advertisement in the newsletter
sent to 32,500 subscribers 3 – German
or to 30,702 subscribers 3 – English
+ Article in the app (only available in German)
1
+
+
+
1
Advertorials allow you to permanently place your project and product
presentations in DETAIL.de or DETAIL-online.com.
1
Price per placement
Advertorial
Delivery:
1
€ 3,500.–
5 images (1 image: 1500 x 540 px / 4 images: min. 1500 px width),
text: min. 450 to max. 2,500 characters (incl. spaces) plus headline,
lead text (2 to 3 sentences) and target URL.
31
Frontpage notification
Facebook Post
Newsletter
Source: 1 www.facebook.com/DETAIL.de
/
2 www.facebook.com/architecture.DETAIL
/
3 Agnitas 9/2014–8/2015
DETAIL Newsletter
Newsletter
Standalone
Newsletter
The newsletter provides up-to-date information on architecture and design:
German newsletter 4 times a week (Monday–Thursday), English newsletter
once a week (Thursday). Special topical newsletter complete the information
service provided.
German2
English2
€ 95.–
€ 95.–
€ 85.–
€ 85.–
(468 x 60 px)
€ 40.–
From Outlook 2007 onwards, only one randomly
selected frame is displayed with animated GIF banners.
We therefore recommend supplying a fixed non-animated banner.
€ 40.–
Newsletter Prices (CPT1)
1
1
2
Your editorial
3
Image advert
logo/picture (500 x 400 px)
250 characters plus headline and link
Text advert
logo/picture (130 x 130 px),
400 characters plus headline and link
Banner
3
2
Your product and reference
text with a large image
Standalone
Be the sole cooperation partner! DETAIL distributes the standalone and takes
care of the design. You decide on content and graphics/images.
A standalone edition and therefore exclusively yours!
Publication frequency:
Split runs:
Minimum run:
Determined individually following discussion
Only available for the German-language edition
5,000 subscribers
Standalone Prices (CPT1)
1
2
32
∂ aktuell
German2
English2
> 10,000 subscribers
€ 265.–
€ 265.–
< 10,000 subscribers
€ 315.–
€ 315.–
CPT (Cost per thousand recipients; translations calculated separately)
Current circulation on request.
DETAIL App
The DETAIL App
Impresses with an attractive design and ease of use.
Topicality Architects and planners always get the latest information from DETAIL, selected according to the following categories:
Architecture, Blog, Products, Events and Research.
1
Mobility All content can be retrieved at any time from anywhere –
thus the user is always up to date and never misses any news.
Functionality Smart interface, clear menu – the DETAIL app is
intuitive and can be extended to include own user categories.
An ideal environment for your advertising message
DETAIL App 51,800 page impressions/month
and 5,900 visits/month
1
The high topicality of contributions, their suitability for use on mobile
devices and short loading times make the DETAIL app extremely
attractive.
You too can benefit from increased attention by our target group
and take advantage of the advertising opportunities within the app.
The interstitial is inserted when browsing through the articles
and cannot be skipped, i.e. guaranteed advertisement visibility.
1
Scan the QR code and test the DETAIL app:
The DETAIL App is only available in German-language.
Prices DETAIL App
for IOS
for Android
1
33
1 Source: App-Statistic from Pylba, 10/2014–9/2015
Interstitial (450 × 800 und 600 × 800 px)
as a JPEG or web-optimized GIF
+ link to the customer’s website
€ 490.–
Website DETAIL-online.com
DETAIL Online international
Our English-language website at DETAIL-online.com offers you
an attractive advertising environment for directly addressing your
target group.
From the campaigns described above, choose the one that's right
for you. We are happy to advise you.
Possible campaigns
‡
Cross-media packages
‡
Display advertising
‡
Newsletter advertisements and standalone
‡
Advertorial
We shall be happy to provide you with additional information
on our users and current usage numbers. Get in touch!
34
Performance indicators www.detail-online.com
More than 346,700 page impressions/month
1
1 Source: IVW 9/2014 – 8/2015
Customized Communication Concepts
Based on our close relationship with the target group of architects, we develop
individual integrated communications concepts with and for our customers and
partners – by architects for architects.
BASIC
Print: Specials, offprints, documentation, corporate publishing, image
brochures, technical information and architect folders, book publications,
book sponsorship, corporate books, direct mail, PR.
Online: Websites, forums, content research and newsletters, online
magazines and corporate films.
DIRECT
Development and realization of comprehensive event concepts in
order to initiate a sustained dialogue with the target group via personal
contacts. Events, including sales training, workshops, market research,
road shows, panel discussions, press conferences, exhibitions,
architecture tours, trade fairs, seminars, symposia, conferences,
competitions and prizes.
CROSS
Using the specific qualities of different media to convey themes and
content to a wider architect target group. Linking together of print (journal and specialist book), online and event concepts to form integrated
communication strategies.
DETAIL transfer has enabled high-quality, comprehensive,
cross-media knowledge transfer between the industry and architects
for more than a decade.
Contact:
35
Meike Weber
DETAIL Publishing Director
Tel. +49 (0)89 381620-18
[email protected]
Tim Westphal
Editorial Manager – Product Information
Tel. +49 (0)89 381620-28
[email protected]
Annett Köberlein
Project Manager
[email protected]
Thomas Greiser
Acquisition and Consulting Manager
[email protected]
BIM
Building Information
Modeling I Management
Methoden und Strategien
für den Planungsprozess
Beispiele aus der Praxis
Edition Detail
Sales Advisors
Institut fuer internationale Architektur-Dokumentation GmbH & Co. KG · Advertising Department · Hackerbruecke 6 · 80335 Munich, Germany
Sales Director: Karin Lang · T: +49 (0)89 381620-48 · Fax: +49 (0)89 3816 20-99 · E: [email protected]
SALES ADVISORS
ADVERTISEMENT SCHEDULING
Tanja Pawlik
Peter Schachtl
Claudia Wach
Online Sales Director
Bavaria, Austria
Director – Advertisement Scheduling
MedienService Peter Schachtl
Am Point 10, 83075 Bad Feilnbach
T: +49 (0)8064 905975
E: [email protected]
T: +49 (0)89 381620-24
Marion Mann
Michael Fuhrmann
Romy Früh
Berlin, Brandenburg, MecklenburgVorpommern, Saxony, SaxonyAnhalt and Thuringia, Lower Saxony,
Schleswig-Holstein, Hamburg,
Bremen, North Rhine Westfalia
(postcode 32, 45, 46, 48)
Baden-Wuerttemberg, Switzerland
and Liechtenstein
Advertisment Scheduling Online &
Display Manager
MedienService Michael Fuhrmann
Waiblinger Straße 6, 71404 Korb
T: +49 (0)7151 20554-0
T: +49 (0)89 381620-68
Birgit Merz
Denise Cézanne-Güttich
Petra Ruckdäschel
North Rhine West falia
(without postcode 32, 45, 46, 48)
International except CH, A, FL
Media service
Cézanne Sales Services
Denise Cézanne-Güttich
Rotdornstraße 2
41352 Korschenbroich
T: +49 (0)2182 578 39 73
T: +49 (0) 89 381620-79
Rhineland-Palatinale,
Hesse and Saarland
T: +49 (0)89 3816 20-34
T: +49 (0)89 381620-63
Verlagsbüro DETAIL
Breslauer Straße 3, 42781 Haan
T: +49 (0)2129 348881

Rate Card 2016

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