Room for Online

Room for Online
Direct Marketing
Services
Online
Websites
Newsletter
Microsites
Web-TV
e-Magazines
Product Databases
Print
Events
Corporate Publishing
Strong target groups can be found on the last page.
38
MINERAL PROCESSING
website
ONLINE
Portrait
1 URL:
www.AT-minerals.com
2 Short profile:
The AT website is the first port of call for engineers in mineral
processing in their online research. It’s not for nothing that the search,
the archive and product pages are the most-clicked pages on
www.AT-minerals.com. All information is provided in German and
English. www.AT-minerals.com therefore gives you an on-target online
advertising platform and – especially in combination with printed
advertising in AT MINERAL PROCESSING – offers particularly positive
advertising effects.
3 Target group:
Managing directors and operations/
plant managers in mineral processing plants worldwide
4 Publisher:
Bauverlag BV GmbH
Contact editorial department:
Dr. Petra Strunk (editor-in-chief)
Phone: +49 5241 80-89366
EMail: [email protected]
Contact online advertising:
Axel Gase-Jochens (head of digital sales)
Phone: +49 5241 80-7938
EMail: [email protected]
39
1
MINERAL PROCESSING
website
ONLINE
price list/forms of advertising
1 Prices and advertising forms:
advertising formats
Fullsize Banner
Superbanner
Skyscraper
Wide Skyscraper
Half Page
Medium Rectangle
Wallpaper
Expandable Wallpaper
Company logo
Layer Ad
Textlink
Mircosite
Crossmedia-PR
Placement
Website, in rotation with max. two additional
Website, in rotation with max. two additional
Website, in rotation with max. two additional
Website, in rotation with max. two additional
Website, in rotation with max. two additional
Website, in rotation with max. two additional
Website, in rotation with max. two additional
komplette Website, in Rotation mit max. 2 weiteren
Website, in rotation with max. two additional
Startseite
Website, in rotation with max. two additional
Menüpunkt „Specials“
Online-Beitrag
Format (width x height)
468 x 60
728 x 90
120 x 600
160 x 600
300 x 600
300 x 250
728 x 90 + 120 x 600
728 x 90 + 120 x 600 (300 x 600)
200 x 100
individually
max. 50 characters
individually
individually
All prices are net prices. Please check our general terms of sale on: http://www.bauverlag.de/downloads/agbs_en.pdf
2 Discounts:
published within 12 months
3 months
5%
6 months
10 %
12 months
15 %
3 Online Ad Specials:
additional options
Wallpaper:
coloured, clickable background
30% charge
Skyscraper, Wide-Skyscraper, Half Page:
sticky (the ad migrates downwards when the user 30% charge
scrolls down the screen and therefore always remains in the visible area)
More online Ad Specials (Banderole Ad, Billboard, etc.) on request.
40
Max file size
100 KB
100 KB
100 KB
100 KB
100 KB
100 KB
100 KB
100 kB
100 KB
100 KB
–
individually
individually
Prices per month
500.00
600.00
700.00
800.00
1,400.00
900.00
1,000.00
1,535.00
300.00
on request
400.00
on request
935.00
P
1 Traffic audit:
MINERAL PROCESSING
website
ONLINE
website traffic
–
2 Website traffic: visits:
page impressions:
(monthly average)
3,629
7,833
14.000
12.000
10.000
8.000
6.000
PIs
4.000
Visits
41
August
July
June
May
April
March
February
December
November
October
September
0
January
2.000
N
1 File formats:
MINERAL PROCESSING
website
ONLINE
formats and technical advice
JPG, GIF, Flash, HTML-Tag, Redirect-Tag
Weight: max. 100 kB per banner
Please send your materials together with the required meta information:
– Customer name
– Booking period
– Booked site
– Advertising format
– Contact person for inquiries
– Motif name
– Target URL
Additional information for Flash Banner:
– The swf-file should support the clickTAG variable: On any click, Flash
ads should redirect to the URL specified in the clickTAG argument;
there should be no other redirection in between. The variable name
must be spelled. “clickTAG” (upper-case TAG; no space between click
and TAG) and not “click tag”, “Click Tag”, or any other form.
– Please provide us a alternative GIF- or JPG-file as a fallback-image,
which will be delivered to the users which have not installed a Flash
Plug-in.
– Please do not use more then 24 frames per sec., we recommend to use
a frame rate of 12 frames per sec.
For flash versions:
– Data on flash version
– Information on action scripts
– GIF or JPG as fallback in the format of the advertising form ordered for users
who have no flash installed
Reporting:
You will get an evaluation of the ad impressions and ad clicks on request.
For detailed information please see our spec sheet:
www.bauverlag.de/downloads/spec-sheet-online.pdf
4 Contact:
On request you will get a reporting about ad-impressions and ad-clicks.
2 Delivery address: Please send your banner to [email protected]
3 Delivery time:
F
2 working days prior to beginning of the campaign. These lead times
give both of us sufficient time to test the formats and to ensure reliable
delivery of the campaign. Otherwise, we can bear no costs for delays
caused by late delivery to us.
42
For technical support please contact:
Irina Felde
Phone: +49 5241 80-40109
E-Mail: [email protected]
MINERAL PROCESSING
website
ONLINE
formats and technical advice
Advertising forms
format
width x height
in Pixel
Fullsize Banner
Superbanner
Skyscraper
Wide Skyscraper
Half Page
468 x 60
728 x 90
120 x 600
160 x 600
300 x 600
format
width x height
in Pixel
Medium Rectangle
Wallpaper
Expandable Wallpaper
Layer Ad
Text advertisement
300 x 250
728 x 90 + 120 x 600
728 x 90 +
120 x 600 (300 x 600)
on request
on request
Please consider our information on data formats and programming.
43
F
MINERAL PROCESSING
website
ONLINE
Microsite
Microsite
1 What is a microsite?
The microsite is a compact website with its own navigation within the
www.AT-minerals.com. website. As a premium online advertising form with interactive
user communication, the microsite attracts particularly high attention.
Use the microsite
– as part of your cross-media package
– as a central advertising medium in your online campaign
– as a special feature on a particular topic (here you are the exclusive partner)
– for a product launch
2 Your microsite at www.AT-minerals.com
As eye-catching as a microsite is, it is also unique. We program your microsite specially and
individually for you. In the first step, you can choose between three configurations:
Basic
Classic
Premium
Microsite with standardized layout and simple
programming
Extended microsite with
individual, partly animated
layout requiring more
programming
Exclusive microsite with an individual
layout and complex programming (e.g.
flash animation, MouseOver effects,
embedded video)
In each case, the microsite is created in line with your corporate design requirements and
is approved by you before it goes live. We should be pleased to discuss any further details
with you! For the creation of your microsite, we need a lead time of 4–8 weeks before
going live. We recommend a runtime of at least three months.
3 Our services
– Set-up and creation of the microsite in close consultation with you
– Monthly update
– Editorial support (for Classic and Premium)
– Advertising of your microsite with
t#BOOFST
t/FXTMFUUFS
t1SJOUBET
t&EJUPSJBMQVCMJDBUJPOT
We should be pleased to discuss all details on request.
44
MINERAL PROCESSING
website
ONLINE
crossmedia-PR
Crossmedia PR
2
Combination print and online – adding value in just three steps
1 Print
We publish your article/product report in AT MINERAL PROCESSING. The reader
is directed to your additional information on the AT Website by the “Online Plus”
box and the specified web code.
2 Online
By entering the web code at www.AT-minerals.com the reader
can reach the online version of your article/report easily and direct.
3 Added value
Here you provide the reader with additional content and
create real added value – tied to your brand.
Additional information could include:
– Additional photos and drawings
– Videos (product video/assembly film/interview, etc.)
– PDF downloads (brochures/flyers/demo versions, etc.)
– Links to further information (on your website)
– More comprehensive article/report texts
The added value attracts attention: the cross-media PR items are
some of the most clicked-on articles in the publication month.
Price: 935.00 €
TRENDS & EQUIPMENT
21 Minenbetrieb Blagodatnoye (Polyus)
22 Kupol Minenbetrieb (Kinross)
Blagodatnoye mining operation (Polyus)
Kupol mining operation (Kinross)
neue Minenbetriebe wie bei Blagodatnoye (Bild 21) geplant.
Polyus besitzt weitere Minenbetriebe und Rechte u.a. in den
Ländern Kasachstan und Kirgisien. Als einziges Unternehmen Russlands ist man in der weltweiten Top 10 der
Goldgewinnungsunternehmen vertreten.
Auf Platz 2 im Ranking folgt Kinross, die 2009 auf eine
Produktion von 21,6 t (694 koz) kamen. Kinross ist an der
Kupol Mine (Bild 22) zu 75 % beteiligt, die insgesamt 28,7 t
(923 koz) Gold produzierte. Das Unternehmen verfügt über
moderne Ausrüstungen (Bild 23). Auf dem folgenden Platz
folgt Severstal, die 16,3 t (524 koz) Gold produzierten, vor
Petropavlovsk, die bisher als Peter Ambro Mining bekannt
ist. Petropavlovsk hat in 2009 13,6 t (438 koz) Gold hergestellt, was einem Zuwachs von 28 % entspricht. Bis 2015 will
das Unternehmen auf eine Gewinnungsmenge von 35,77 t
(1150 koz) kommen. Auf dem 5. Platz im Ranking liegt
momentan Polymetal, die 9,6 t (309 koz) Gold erzeugt
haben. Das Unternehmen gewinnt neben Gold auch Silber
und Kupfer. Die Gold äquivalente Produktionsmenge beträgt
18,63 t (599 koz). Bis zum Jahr 2013 soll die Menge auf
43,55 t (1 400 koz) gesteigert werden.
3 Weitergehende Trends
Die Gewinnung von Bodenschätzen in Russland wird in den
nächsten Jahren signifikant ausgebaut. Dies hat nicht zuletzt
mit dem Rohstoffbedarf Chinas und der günstigen strategischen Lage Russlands zu China zu tun. Der Bahntransport
von Gütern in Russland ist zu relativ günstigen Konditionen
möglich. Allerdings haben die weiten Entfernungen aus dem
asiatischen Teil Russlands zu Westeuropa eher die Wirtschaftlichkeit und Vermarktungsmöglichkei-ten von russischen Roh-stoffen erschwert. Dies scheint mit der zunehmenden Marktausrichtung nach China und Asien günstiger.
Auf der anderen Seite sind die wachsenden Kohlemengen in
der heimischen Energieversorgung und Stahlindustrie Anlass
für Befürchtungen, dass die Um-weltbelastungen durch die
russische Industrialisierung zunimmt.Allein das Unternehmen
Online Plus
Weitere Bilder auf www.at-online.info,
Webcode AT0K0CO.
92
3
Further trends
In Russia, the exploitation of mineral resources will be significantly expanded in the coming years. One important
factor in this development is Russia’s strategic location close
to China with its huge demand for raw materials. The enormous distances between Russia’s Asiatic region and Western
Europe have limited profitability and marketing opportunities for Russian raw materials there, even though rail transportation is relatively cheap in Russia. The increasing orientation of the Russian market towards China and Asia appears
to promise more favourable opportunities. One negative
aspect of currentt developments is the fact that the increasing
consumption
ion of coal by Russia’s energy utilities and steel
industry is giving
ng rise to worries about the increasing envienvi
ronmentall impact of the country’s industrialization process.
Just one company, SUEK, has announced plans to increase its
coal mining
ing output from the present approx. 90 mta to
150 mta by 2020.
020.
Auf der anderen Seite sind die wachsenden Kohlemengen in
der heimischen Energieversorgung und Stahlindustrie Anlass
für Befürchtungen, dass die Um-weltbelastungen durch die
The examples
ples of such local enterprises as Severstal or
russische Industrialisierung zunimmt.Allein das Unternehmen
Mechel show
how that companies are diversifying and moving
into other lucrative
tive mining activities. Furthermore, a number
of new Russian
ussian investors like OneXim have entered the
market in order to participate, for instance, in the booming
copper and
nd nickel businesses, while more and more foreign
investors are also
so being attracted. The mentioned activities of
Kinross and Petropavlosk in the gold mining sector are just
the first examples
es of a growing trend. The Chinese firm
Liaoning Xiyang is currently opening up an iron ore deposdepos
it for an output of 4 mta only 20 km north of the border
with Inner
er Mongolia. Large international mining companies
like BHP Billiton,
n, Rio Tinto and Barrick Gold are entering
the market with joint ventures and investments. The Russian
government is planning
anning to raise taxes on the extraction of oil
and gas and presumably also on the mining of mineral
resources in order to reduce the national deficit.
Online Plus
Weitere Bilder auf www.at-online.info,
Webcode AT0K0CO.
In Russia, the exploitation of mineral resources will be significantly expanded in the coming years. One important
factor in this development is Russia’s strategic location close
to China with its huge demand for raw materials. The enormous distances between Russia’s Asiatic region and Western
Europe have limited profitability and marketing opportuni-
AT MINERAL PROCESSING 09-2010
45
1
(Volume 51)
3
MINERAL PROCESSING
newsletter
NEWSLETTER
portrait
1 Name:
AT Newsletter
2 Short profile:
The AT Newsletter gives engineers a monthly update on the
developments and contracts in the mineral processing industry. With
the AT Newsletter, you can specifically reach the decision-makers,
landing direct in their mailbox and therefore in their line of vision.
Report on new products or developments with a text ad or make a
lasting impression with a banner!
3 Target group:
Managing directors and operations/
plant managers in mineral processing plants worldwide
4 Publication frequency: 10 times per year
5 Publisher:
Issue
1-2/2016
3/2016
4/2016
5/2016
6/2016
7-8/2016
9/2016
10/2016
Date of publishing
22.02.2016
17.03.2016
18.04.2016
30.05.2016
22.06.2016
09.08.2016
14.09.2016
19.10.2016
Booking deadline
17.02.2016
07.03.2016
06.04.2016
24.05.2016
19.06.2016
04.08.2016
09.09.2016
14.10.2016
11/2016
12/2016
17.11.2016
19.12.2016
14.11.2016
14.12.2016
Bauverlag BV GmbH
Contact editorial department:
Dr. Petra Strunk (editor-in-chief)
Phone: +49 5241 80-89366
EMail: [email protected]
Contact newsletter advertising:
Axel Gase-Jochens (head of digital sales)
Phone: +49 5241 80-7938
EMail: [email protected]
46
1
MINERAL PROCESSING
newsletter
NEWSLETTER
price list/forms of advertising
1 Prices and forms of advertising:
forms of advertising
Fullsize Banner
Skyscraper
Wide Skyscraper
Text advertisement
Placement
content
right side
right side
content
fomat in pixel (width x height)
468 x 60
120 x 600
160 x 600
up to 500 characters + 1 picture
Max file size
20 KB
20 KB
20 kB
20 KB
Price in €/Newsletter
400.00
500.00
565.00
500.00
All prices are net prices. Please check our general terms of sale on: http://www.bauverlag.de/downloads/agbs_en.pdf
Format
width x height
in Pixel
2 Discounts:
Fullsize Banner
Skyscraper
Wide Skyscraper
Text advertisement
468 x 60
120 x 600
160 x 600
500 characters + 1 picture
3 months
5%
6 months 10 %
12 months 15 %
47
P
1 Recipients:
MINERAL PROCESSING
newsletter
NEWSLETTER
distribution
Managing directors and operations/
plant managers in mineral processing plants worldwide
2 Circulation: 2,810 recipients
(dated: 01.09.2015)
Opening rate: 30.9 %
(average from January to August 2015)
48
N
1 File formats:
MINERAL PROCESSING
newsletter
NEWSLETTER
formats and technical advice
JPG or static GIF, max. 20 KB (without animation)
The KB data given for every advertising material are maximum sizes
and represent the total sum of all data defined by the advertising
materials (including files to be loaded later, sniffer code, images,
flash, etc.).
Please send your materials together with the required meta information:
– Customer name
– Booking period
– Booked site
– Advertising format
– Contact person for inquiries
– Motif name
– Target URL
2 Format of Newsletter: HTML or text
3 Delivery address:
4 Delivery date:
Please send the advertising material for your campaign to:
[email protected]
Reporting:
On request you will get a reporting about the opening rate and ad-clicks.
2 working days prior to beginning of the campaign. These lead
times give both of us sufficient time to test the formats and to
ensure reliable delivery of the campaign. Otherwise, we can bear no
costs for delays caused by late delivery to us.
5 Contact:
49
For technical support please contact:
Irina Felde
Phone: +49 5241 80-40109
E-Mail: [email protected]
F