F ll di M d kO li Fallstudie Madsack Online

Adobe Digital Publishing Summit 2012
F ll di M
Fallstudie
Madsack
d kO
Online
li
Madsack Media Store, HAZ 24
Alexander Schultz & Daniel Smycek
Projektleitung Mobile Applikationen
Madsack Online GmbH & Co. KG
07.11.2012
Gerd Leonhardt „The Future of News“
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Madsack Media Store
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Die Umsetzung
Start der Aktivitäten in 2011 – Gründung Madsack-MediaMadsack Media
Store GmbH & Co. KG
Anstellung Verkaufs- und Schulungspersonal
Web-Auftritt : www.my-mediastore.de
Store-Eröffnung Hannover: 15.10.2011
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Der Store
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Der Store
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Der Store
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Der Store
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Die Produkte
Rundum-sorglos-Paket
g
für den Kunden
Endgerät mit Zugang zu mobilem Internet
HAZ ePaper-App + NP ePaper-App
HAZ 24 und sonntag
Tablets (iOS / Android)
A
Anpassung
an den
d Markt
M kt
Zubehör
Schulungen &
Spezialveranstaltungen
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Erste Erfahrungen
05/2012
Kunden sind 44+, Support wichtig und wird
angenommen
g
1.500+ Bundle-Verkäufe
Bundle Verkäufe in ersten
5 Monaten
30 % Neukunden
95 % iPad
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HAZ 24 – tägliche News-App auf Adobe DPS
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Tageszeitung
g
g auf dem Tablet
ePaper
News-App
N
News-App
A iin ePaper-Style
P
S l
Mobile Website
Themen des Tages
HAZ 24
AKTUELL,
HINTERGÜNDIG, MOBIL
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Content-Flow
12 – 22 Uhr
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Folie: 13
Vielen Dank für die Aufmerksamkeit!
Alexander Schultz
Projektleiter
j
Mobile Web-Anwendungen
g
Madsack Online GmbH & Co. KG
Telefon: +49 385 57 56 82 10
E-Mail: [email protected]
@
Daniel Smycek
Projektleiter
j
Mobile Applikationen
pp
Madsack Online GmbH & Co. KG
Telefon: +49 511 / 518-1641
E-Mail: [email protected]
y @
The Bundles
Preise unter http://www.my-mediastore.de/hannover/preisubersicht/
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The Bundles
Preise unter http://www.my-mediastore.de/hannover/preisubersicht/
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HAZ 24 Aufbau
Top News
„Wundertüte“
Wetter
E-Paper
Artikel: 8-12 Themen des Tages,
gebaut mit Adobe DPS
Bühne:
Vorschau auf 812 Themen des
Tages, lokal
und national
Web Views:
Aktuelle
Nachrichten,
automatisch
importiert aus
Online-Portal
Folie: 17
3. Mai 2012
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HAZ 24 – editorial insights
g
12h
Searching for topics
HAZ, news agencies, Berliner Büro, other Madsack newspapers
E h HAZ 24 has
Each
h 8-11
8 11 d
dossiers,
i
2
2-4
4 are “exclusive”
“ l i ” / enriched
i h d
contend
Going live
Generating the schedule of topics
Publication
Production
Preparation
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HAZ 24 – editorial insights
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13h
Preparation of the title page (InDesign CS 5.5)  0.5h
Date on title, date within web views, “Bunte Tüte”
Set up issue (Folio Builder)
Implementation of static elements (help section, ePaper icon)
Going live
Start working on first issues
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HAZ 24 – editorial insights
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14h
HAZdigital editorial conference / staff meeting
Distribution of themes and topics
A
Agreements
t ffor d
daily
il content
t t production
d ti web
b ((online
li portal)
t l)
and app (HAZ 24)
Going live
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HAZ 24 – editorial insights
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15-18h
15
18h
Folio production (portrait + landscape mode)
Progress of HAZ24 depends on the progress of the printed
newspaper
Each member of HAZ 24 team works on up to 4 dossiers
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Going live
Review process for already completed folios
Upload for approved folios into the issue (DPS or Folio Builder)
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HAZ 24 – editorial insights
g
from 18h
Arrangement “Pictures of the Day” section  0.75h
P
Preparation
ti and
d upload
l d Editorial
Edit i l  0.5h
0 5h
Going live
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HAZ 24 – editorial insights
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19h
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Going live
Preoperational works for filling up “the Stage” (= heart of HAZ24
start page) with InDesign  1h
Dossier-teaser
Picture upload
Titles, subtitles
Hyperlinks
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HAZ 24 – editorial insights
g
20h
Dossier-check
LLayoutt title
titl cover + Headline
H dli ffor lleading
di story
t
Approval process by chief editor
Leading story = first dossier of the issue
Going live
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HAZ 24 – editorial insights
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21h
Start for the newspaper print process (printery)
At least
l t now allll texts
t t are ready
d for
f using
i th
them within
ithi a HAZ 24
dossier
Going live
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HAZ 24 – editorial insights
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21:25h
PDF ePaper generation process is completed
Automated
A
t
t d insertion
i
ti + upload
l d PDF ePaper
P
iinto
t HAZ 24 issue
i
 up
to 0.5h
Manually post processing
Going live
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HAZ 24 – editorial insights
g
21:45h
Final check
Kickoff
Ki
k ff ffor HAZ 24 publication
bli ti process
Issue labeling
Set up pricing option
Going live
Issue upload (up to 100 MB) to Adobe servers  up to 0.5h
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HAZ 24 – editorial insights
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22:15h
Download + quality check of the final issue from the app within
Apple newsstand
Going live
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