PORTRAIT ABOUT W.I.R.E. W.I.R.E. is one of Europe`s
Transcrição
PORTRAIT ABOUT W.I.R.E. W.I.R.E. is one of Europe`s
W.I.R.E. T HI N K TA N K F O R B U S I N E S S , S C I E N C E & S O C I E T Y E NAB L I N G T H E F U T U R E I N A D I G I TA L AG E INITIAL SITUATION With increasing life expectancy, rapid technological progress and increasing globalisation, environmental conditions are changing for business, science and society. Our private and working lives are shaped by ever faster, radical transformations – change is becoming the norm. CHANGED ENVIRONMENTAL CONDITIONS This opens up new creative opportunities. At the same time, however, decision-making complexity is increasing. The basic principles of the digital world call for new thinking, new models for analysing the future and a broader conception of innovation. CORE FIELDS OF AC TION MORE CRE ATIVE SPACE – INCRE A SING COMPLE XIT Y RE THINKING WAYS TO ANALYSE THE FUTURE NE W MARKE T S – DIFFERENT GAME RULE S DEFINING INNOVATION BE YOND TECHNOLOGY Technological advances are spreading with ever increasing speed. Although the rising volume of data is opening up opportunities for economic growth, research quality and social exchange, decision-making complexity is growing as a result. Linear conceptual models and traditional planning models are falling short of requirements. Consequences of accelerated change are uncertainty and a tendency towards short-term thinking and action. Digitalisation is leading to fundamental changes and the disruption of markets, institutions and networks. New environmental conditions and maxims are therefore arising for companies, universities and public agencies, based on altered needs and business models. MORE EFFICIENCY – INCRE A SING STANDARDISATION The use of algorithms and robots is creating a basis for automation, which increases efficiency, safety, security and the personalisation of services and products. At the same time, however, processes are becoming more standardised. This is leading to a decline in differentiation and consequently a deterioration in the innovativeness of companies and society. More flexibility is needed in an environment of rapid change. Fixed organisational structures, static infrastructure and the rigid application of rules are obstacles here. At the same time, however, change also needs to be closely examined. Resilience and robustness become further prerequisites for future viability. The foundations here are critical analysis of the dominant trends and creation of a culture of error in organisations and society. Technologies are drivers of innovation. However, these are embedded in the “operating system” of markets and society. To be sustainable, innovation has to aim beyond technology to the external environmental conditions. Doing so means developing new business models that consider the future value to customers and designing social structures as the basis of economic growth and social stability. RECOGNISING CHANGE S E ARLY AND DEFINING GUIDING PRINCIPLE S In a world of highly dynamic change and rising complexity, early and systematic analysis of new developments is becoming a prerequisite for future-proof organisations and structures. Instead of static forecasts, guiding principles incorporating long-term goals are needed as the basis for shaping the future. MISSION AND SER VICE S OF W.I.R .E. THINK TANK W.I.R.E. promotes the future viability of business, science and society with a wide array of services. The spectrum encompasses the systematic early recognition of relevant trends, critical analysis and adaptation of strategies and the implementation of concrete projects relating to holistic innovation development. W.I.R.E. transfers knowledge, stimulates and inspires in publications and events. W.I.R.E. operates at the interface between academia and practical application, taking a distinctive long-term approach in its thinking. SER VICE S SYSTEMATIC E ARLY RECOGNITION AND CL A SSIFIC ATION OF TRENDS TR ANSFERRING KNOWLEDGE IN NE W AND INSPIR ATIONAL WAYS W.I.R.E. implements continuous monitoring of relevant known and unknown developments with quantitative and qualitative survey methods. Evaluation and classification of the signals into macro-trends for different sectors and target groups flows from this work. W.I.R.E. is noted for the design of BUSI N E SS CRITIC ALLY CHALLENGING AND DE VELOPING LONG -TERM STR ATEGIE S extraordinary paper-based and experiencebased knowledge transfer products – from studies and books through apps to events, keynote speeches and exhibitions. SC I EN C E PROMOTING HOLISTIC INNOVATION W.I.R.E. develops innovative services and W. I . R . E . Based on the insights from its early recognition work, W.I.R.E. deducts medium- to long-term goals, supports strategic processes and acts as a sparring partner for senior executive and top management levels in critically challenging existing approaches. THINK CRITIC ALLY SOC I E T Y SHAPE THE FUTURE MISSION products in the context of digitalisation and supports companies in developing business models, opening up new markets and promoting social innovation. CRE ATE INTERFACE S PRE SER VE DIVER SIT Y PROD UC T S INDUSTRIE S & COOPER ATION PAR TNER S S W.I.R.E. places its services at the disposal of selected cooperation partners and patrons from business, science and society and generates bespoke insights, ideas and problem-solving approaches for them. IE IT B IA A D N E K S C M E C N IES A N R A SU P IN OM C INDUSTRIE S P IE P U B L I C AT I O N S , INF OGR APHIC S & DESIGN A SC C E FE G C LI N EVENTS & S PAT I A L DESIGN LI N B C E U S T R AT E GY & I N N O VAT I O N C O N S U LTA N C Y IE N O TI TA R R E TR A N SP D O O TU N R ST A O The Collegium Helveticum of the ETH Zurich and University of Zurich NZZ Libro Suhrkamp Verlag Stockholm School of Economics /Entrepreneurship FR TI COOPER ATION PAR TNER S IN A Mediating between design, art and enterprise U C C U Identifying and preparing content for topic-oriented marketing D Giving keynote speeches E Setting up bespoke think tanks (labs) for public agencies and companies N FO O U NN PR D A OF TI O IT N S S FO S Conception and implementation of exhibitions and pop-up projects Developing a paper-based and experience-based information architecture for internal and external knowledge transfer C Visualising content in infographics TI Conducting idea workshops for product innovation and other purposes IS Challenging existing objectives as a sparring partner for senior executive and top management levels Conception and design of studies, books and posters as well as digital formats such as apps and blogs G Defining visions and guiding principles based on the “DNA” of organisations and cities Organising salon discussions, conferences and knowledge speed-dating sessions LO Developing strategic analyses and innovation processes and supporting consultancy assignments in the context of digitalisation TOPIC S D I G I TA L I S AT I O N OF BUSINESS, SCIENCE AND SOCIE T Y USER- ORIENTED AND SOCIAL I N N O VAT I O N H E A LT H , M E D I C I N E AND DEMOGR APHIC CHANGE LO N G - T E R M PLANNING AND FUTURE VIABILIT Y Digitalisation has transformed business, science and society in the last twenty years. High-performance algorithms promise to combine data intelligently and thereby generate improved bases for decision making. Innovation is considered to be the basic prerequisite for economic growth and prosperity. Progress in medical technology has increased our life expectancy, digitalisation has democratised knowledge and new production methods promise a new industrial revolution. That said, many supposed break-throughs turn out to be pseudo-innovations. Paralleling the heightened awareness of a healthy lifestyle, the healthcare market in most industrialised countries has grown into one of the largest sectors of our national economies. However, the long-awaited break-through of therapies that treat causes rather than symptoms has not yet materialised. Long-term thinking and action is considered to be a basic prerequisite in the business and political arenas of today. However, this creates two central problems: firstly, the future cannot be predicted with certainty as a rule. And secondly, it is not in human nature to plan further ahead than the view of the immediate future permits. W.I.R.E. examines the potential and risks of the data-based world and identifies areas of application where these technologies can deliver value. The aim here is to understand the effects of digitalisation on new markets, business models and society and deduce consequences. W.I.R.E. determines which decisions can be outsourced to algorithms, what competences should remain in human hands and what demands on education and corporate organisation will arise as a result. W.I.R.E. engages with long-term developments in the healthW.I.R.E. pursues a holistic approach to innovation, which not only promotes technological innovation, but also targets the creation of social value added. With this extended definition of Corporate Social Responsibility, companies take both the economic and the social value of their products into account in order to promote an operating environment that will remain stable in the long term. care system, new players in the market and the growing importance of preventive medicine as well as digital, data-based medicine. W.I.R.E. analyses what a viable healthcare system for the future should look like, how patients can receive holistic care, how players from industry and medicine can adapt to the new environment and what demands on society arise from digitalised medicine. Against this background, W.I.R.E . uses iterative planning models that allow long-term projects to be adapted in the course of their development. This requires a departure from traditional multi-year project plans and gives even more weight to the determination of long-term goals and guiding principles. Their implementation, in turn, calls for agile forms of planning that respond continuously to changing environmental conditions. IMPRE SSIONS OF SELEC TED PROJEC T S W.I.R.E. designs extraordinary document- and W.I.R.E. ’s publications, infographics and posters W.I.R.E. communicates new insights from academia and experience-based knowledge transfer formats and designs for work and exhibition spaces. combine in-depth content with outstanding quality of aesthetics and design. practical application in bespoke presentations and events for clients and partners and in its own event formats. 06 01 13 N O 10 ABSTRAKT N O7 ABSTRAKT ABSTRAKT TA S CHENL A BOR FÜR Z UK UNF T SFR AGEN TA S CHENL A BOR FÜR Z UK UNF T SFR AGEN EVO LU TI O N Taschenlabor für Zukunftsfragen DIE ZUKUNFT ABWEHR IST UNSER SZE N A R I E N F Ü R D E N M E N S C H E N D E R ZU KU N F T 18 SZENARIEN FÜR DEN ALLTAG VON ÜBERMORGEN Ü B E R L E B E N SS TA RT E G I E N I M 2 1 . JA H R H U N D E RT Taschenlabor für Zukunftsfragen Taschenlabor für Zukunftsfragen FÜR IMMER TRANSFORMING TRANSPORT ZUR VISION EINER INTELLIGENTEN MOBILITÄT ZUR KUNST DER LANGLEBIGKEIT UND GE SCH ICHTEN ÜBER MAS SGE SCHNEI DERTE RAKETEN , E S SB ARE B AT TER I EN UND DAS DORF DE S VERGE S SENS UND GE SCH ICHTEN ÜBER DI E T OP OGRAFI E DE S WOHL S TAND S, SPION I ERENDE S TEI NE UND XY-M I LLIONÄRE 14 W.I.R.E. V ER L AG NEUE ZÜRCHER Z EI T UNG T HI N K TA N K F O R B U S I N E S S , S C I E N C E & S O C I E T Y VERLAG NEUE ZÜRCHER ZEI TUNG — VERLAG E NAB LZEI I N G TUNG THE FUTURE NEUE ZÜRCHER I N A D I G I TA L AG E 19 Verlag Neue Zürcher Zeitung DER ANALOGE BLOG POLI T IK D R O H N E N S I C H E R E S TÄ D T E de.scribd.com/doc/104135119/An-Architectural-Defense-From-Drones 02 Im Zeitalter der zunehmend automatisierten Kriegsführung fühlen sich angesichts der vielen Konfliktherde, in die ihr Land involviert ist, immer mehr US-Bürger selbst in ihrer Heimatstadt nicht mehr sicher. Mit dem Projekt «Shura City» schlägt der Architekt Asher J. Kohn deshalb nun ein Konzept zum Schutz vor Drohnenangriffen vor. Um Zielobjekte zuverlässig zu identifizieren, brauchen die unbemannten, ferngesteuerten Flugobjekte nämlich konkrete Bild-, Ton- oder auch Temperaturdaten. Das Stadtmodell basiert folglich auf der Idee eines architektonischen Umfelds, das den Zugang zu eindeutigen Informationen verhindert – eine Art Black Box, die für das Data-Mining der Militärs uneinsehbar wäre, ihre Bewohner aber nicht einsperrt. Allerdings sähe die drohnensichere Stadt deutlich anders aus als unsere heutigen Städte: Am äusseren Stadtrand würden Betonwände für visuelle Abschirmung sorgen. Eine gitterartige Decke, die die ganze Stadt überzieht, würde die Zielerkennung weiter erschweren – durch für Drohnen verwirrenden Schattenwurf und verschiedenfarbige Mosaikverglasungen zur Farbverfälschung; wie eine schillernde Burka für die ganze Stadt. Da Drohnen bei schlechter Sicht auf Wärmesignale angewiesen sind, um ihre Ziele zu lokalisieren, würden sie zudem durch ein intelligentes Ventilationssystem im Inneren der Gebäude irritiert. Dieses würde in der gesamten Stadt für eine ähnliche Temperatur sorgen, die die Hitzesignatur von Menschenansammlungen verschwinden lässt. Sicher würde man sich da also vermutlich fühlen. Aber cooler wohl nicht unbedingt. 158 02 Exhibition Vögele Kultur Zentrum DEFENCE: survival strategies in nature, business, politics and everyday life 04 Staging of W.I.R .E. Salon SKILL SHIF T 05 Exhibition THE FUTURE IS OUR S In cooperation with Swiss Re, Halter, ewz, Julius Baer, City of Zurich 10 04 01 W.I.R .E. Office 03 Pop-up restaurant GA STHAUS ZUM ÜBERMORGEN In cooperation with SV Group UND GE S CH ICH T EN ÜBER DIE M ACH T D ER GECKOFÜS SE, AN T IS CHN ARCHBÄR EN UND D EN T R AUM ALLER F OR S CHER UND GE S CH ICH T EN ÜBER FIN AN ZM AR K T ÖKOL O GIE, SPR ECHENDE H ANDSCHUHE UND DEN FAHR S T UHL Z UM MOND SPATIAL DE SIGN 20 PUBLICATIONS / DESIGN 15 06 ABSTR AK T Pocket Laboratory for the Future Neue Zürcher Zeitung Publishing 11 NICHOL A S BOR NS T EIN | S T E FAN PA B S T | S T EP H AN SIGR IS T 07 Z UR BED EU T UNG VON S OZ I ALER INNOVAT ION IN W IS SENS CH AF T UND P R A XIS 21 08 HACKING HE ALTHC ARE Understanding and rethinking health in the 21st century Neue Zürcher Zeitung Publishing W E SH ALB S OZ I ALE INNOVAT IONEN IN GE SELL S CH AF T UND W IRT S CH AF T W ICH T IGER W ER D EN UND W IE D ER SNF DA Z U BEI T R AGEN K ANN, DA S T HEM A IN D ER S CHW EI Z Z U P O SI T IONIER EN. 16 03 08 12 22 05 09 DOMINO Handbook for a sustainable world Neue Zürcher Zeitung Publishing Frankfurter Allgemeine Buch 10 MIND THE FUTURE Compendium of contemporary trends Neue Zürcher Zeitung Publishing 17 09 07 WHAT COUNT S Suhrkamp Verlag (in German) 23 11 Contract studies For Swiss National Science Foundation, City of Zug, Savida AG et al. 12 Posters and infographics EVENTS / KEYNOTES / MEDIA WORKSHOP S 13 W.I.R .E. Salon STR ATEGIE S F OR MORE RE SILIENCE IN BUSINE SS AND SOCIE T Y 14 Warp Conference 21st CENTURY SKILL S London, in cooperation with the Swiss Embassy 15 Warp Conference THE FUTURE OF DE ATH Stockholm, in cooperation Konstfack and the Palliative Research Centre 16 Warp Conference CHANGE COUR SE In cooperation with the Club of Rome 17 Warp Conference SUSTAINABILIT Y IS DE AD. LONG LIVE SUSTAINABILIT Y! Berlin, in cooperation with the Swiss Embassy 18 Warp Conference INVENTING A TRULY SMAR T CIT Y New York, in cooperation with the ETH Zurich, Kickstarter, Google Creative Labs, Parsons Design School, Environmental Health Clinic 19 Keynote 20 Facilitation, keynote DE SIGN TALK S Reykjavik, with Calvin Klein, Robert Wong; Google Creative Lab NY and Mikael Schiller; Chairman Acne 21 Interview with Stephan Sigrist in “Aeschbacher” TV broadcast, SRF 22 Appearance by Stephan Sigrist in“Sternstunde Philosophie“ TV broadcast, SRF 23 Idea Workshop W.I.R .E . I N A N UT SHELL INTERFACE BE T WEEN SCIENCE, BUSINESS AND SOCIE T Y CRITIC AL THINKING AND POLITICAL NEUTRALIT Y W.I.R.E. acts as an interface between academia and practical application, linking institutions from different sectors that are considering the same key future topics from different perspectives. The think tank boasts an international network of thought leaders and decision makers, practitioners and entrepreneurs and offers services that complement those of existing think tanks, universities and consultancy firms. W.I.R.E. ’s open but critical position marks it as different. The C O R E C O M P E T E N C E S I N D I G I TA L I S AT I O N A N D S O C I A L I N N O VAT I O N CONNEC TING CONTENT AND FORM W.I.R.E. has years of expertise in digitalisation and engages W.I.R.E. achieves differentiation in its publications, events and theoretically and practically with the consequences of virtualisation, automation and big data. Its work in this field supports a variety of institutions, from pharma companies, financial services providers and media houses to municipal authorities. W.I.R.E. also considers itself to be a platform for social innovation, which not only fosters new technological developments but also deliberately aims to create social value added. exhibitions by systematically harmonising form with content. Its central goal here is to create extraordinary products, services and experiences at the interface of design and art. E A R LY T R E N D I D E N T I F I C AT I O N T R A N S L AT E D I N TO S T R AT E G I E S W.I.R.E. systematically identifies and assesses new develop- ments in technology, society and demographics. This enables it to provide orientation and support strategy development by senior executive and top management levels as well as decision-making bodies. At the same time, W.I.R.E. stimulates the creation of innovative products and services that focus on the users‘ future needs. think tank explores established points of view and analyses the background of developments and their consequences for business, science and society impartially on the basis of logical arguments, detached from dominant trends or political majorities. In this role, W.I.R.E. acts as a sparring partner for decision makers who are actively confronting new, long-term trends. LO N G - T E R M O R I E N TAT I O N A N D SHAPING THE FUTURE W.I.R.E. does not see itself as a forecasting institute or the fu- ture as the outcome of fate. The think tank‘s mission is to help future-proof business, science and society. W.I.R.E. goes up against the trend towards ever-increasing assimilation and directs the spotlight onto fostering diversity and innovativeness for institutions and business centres. W.I.R .E . is one of Europe’s leading interdisciplinary think tanks. In ten years of engaging with global trends in business, science and society, the Swiss idea laboratory has focused on identifying new trends early and translating them into strategies and areas for action by private companies and public institutions. At the interface between academia and practical application, W. I. R .E. ’s critical mindset and political neutrality mark it as distinctive. Its key topics are the digital economy, social innovation and future-proofing. The think tank places its expertise at the service of the general public, private enterprise and public agencies, in fields ranging from life science, financial services and media to food and industry. W. I. R . E . ’s document- and experience-based knowledge transfer formats are notable for their harmony of form and content and the outstanding quality of their aesthetics and design. In addition to its partnership with the Collegium Helveticum of the ETH Zurich and the University of Zurich, W. I. R . E . boasts an international network of experts, thought leaders and decision makers. W . I . R . E . A R C H I V E S – F R E E A C C E S S TO W . I . R . E .’ S P U B L I C AT I O N S W I T H T H E A P P F O R i P H O N E A N D i PA D www.thewire.ch [email protected] +41 (0) 43 244 99 77 Cramerstrasse 16, 8004 Zurich