Case Study Schäfer Werke GmbH Krombacher Brauerei Bernhard

Case Study
Schäfer Werke GmbH
Krombacher Brauerei
Bernhard Schadeberg
GmbH & Co. KG
Weltmesse Nr.1 für Getränkeund Liquid Food Technologie
Messe München GmbH
Messegelände
München
81823 Germany
New Munich Trade Fair Centre
12.-17.9.2005
World Fair No.1 for Beverage
and Liquid Food Technology
Phone (+49 89) 949 11318
Fax (+49 89) 949 11319
[email protected]
www.drinktec.de
freshKEG, an Innovative KEG-system with an Integrated Dispensing Gas
Supply for Beer and Beer-Mix-Beverages Made by the Krombacher Brewery
Categories
1. Containers, packaging materials and packaging accessories
2. Restaurant and catering equipment, supplies and mobile facilities
3. Services, logistics
Market Sector
Breweries
Short Description
Returnable stainless steel party keg, which is neutral in taste, with top
dispensing quality just as in professional gastronomy use.
11 litre party keg for Krombacher Brewery with integrated CO2 supply and icepack for rapid cooling.
Self-contained, compact dispensing system guarantees a long shelf life of the
beverage, long after the first beer is tapped.
Stackable keg, easy handling, offering best-of-practise encoding logistics.
Task
Development of stackable, easy to handle and rapid to cool returnable party kegsystem with an integrated CO2 -dispensing gas supply to provide a complete draught
system not only for the party sector.
Initial
After the first presentation of the new keg-system at Drinktec-Interbrau 2001, additional technical and quality control testing was done, including performing a market
test in March 2002. Further development was done in collaboration with the Krombacher Brewery. Finally, in the autumn of 2002, the 11 litre freshKEG was launched.
Market-capturing
Innovation in the
Party Sector
To consolidate their prominent position within the gastronomy sector Krombacher
Brewery was on the look-out for an easy to handle, secure, and rapid to cool returnable container system. They decided to develop and launch into the market a new
type of keg together with beverages' container manufacturer Schäfer Werke GmbH.
Since the late 1990's the market trend in the party, home and catering sectors called
for a user-friendly, secure, and easy to cool container with perfect dispensing qualities.
Schäfer Werke, an internationally leading innovator in the field of beverages' containers, accepted this challenge and developed a small keg in collaboration with the
Krombacher Brewery, which combines the features of a small dispensing equipment
with the high-grade standards met in the gastronomy sector. With its two-chamber
system, freshKEG is a perfect dispensing system for all kinds of beverages. One
chamber is for the beverage, the other for the dispensing gas. Light, flexible, mobile,
and with ”CO2 inside”, freshKEG with its two-chamber system provides unique
drinking joy and keeps beer fresh for weeks even after the first glass has been tapped.
The re-usable container, based on DIN 6647-1& 2, is made out of stainless steel,
which is neutral in taste. It has ergonomically moulded handles, which guarantee
optimal handling, top and bottom rings made of polypropylene, stable under ultraviolet
light, and fully recyclable, with safety fittings, operating pressure of 3 bar, a safety
burst point, a dispensing head with integrated compensator and automatic pressure
adapter, and an encoding system according to customer requirements for best-ofpractise logistics. The compact system, thanks to its integrated CO2 supply, keeps
beverages fresh for weeks after first tapping. Beverages such as beer, wine, sparkling
2
wine, table water, soft drinks or juices are ideally filled into freshKEG, as its light
weight and innovative design guarantees easy transport and handling. The container
system is constructed in such way that it is not only suited for party service. For
instance, during big events the beverage may be brought to the customers in cooling
backpacks. The freshKEG container system has turned out to be extremely popular
with consumers, as notwithstanding the precarious economic situation. In 2004
Krombacher was able to sell 30 per cent more freshKEG fillings compared to 2003.
Integrated dispensing gas supply.
Always ready for use - anywhere.
Easy to handle.
Easy to cool and to keep cool, stackable.
High beverages' quality through stainless steel container.
Long shelf life of the beverage, long time after the first beer is tapped.
Easy filling of beverages and the dispense gas.
Customer's Benefit
Ordering Party
Krombacher Brauerei Bernhard Schadeberg GmbH & Co. KG, first mentioned in
1803, produces beers and beer-mix-beverages. With an output of 5.5 million hectolitres in 2004 the Krombacher Brewery generated sales of € 521.5 million. Krombacher
Pils is the most frequently sold beer in Germany. Next to Krombacher Pils the brewery
sells brands such as Krombacher Radler, Cab (cola-beer) and Rhenania Alt.
Internet: http://www.krombacher.de
Contractor
Schäfer Werke GmbH belongs to the Schäfer Group, which inter alia operates in the
fields of storehouse technology, mail-order business for office equipment, sheet steel
supplies for the industry, and also builds panel radiators and computer casings.
Schäfer Werke has manufacturing bases in Neunkirchen (Germany) and in Ledeč nad
Sázavou (Czech Republic). There it produces high-quality container systems for the
soft drink and fruit juice industry, as much as it manufactures containers for breweries,
wineries, producers of sparkling wine and champagne as well as for mineral water
producers. Schäfer Werke has set new standards with innovative ideas and products,
which are in line with market conditions and customer requirements, thus establishing
themselves internationally as a leading universal supplier of containers.
Internet: http://www.schaefer-container-systems.de
Contact: Peter Feckler, Sales Director
Schäfer Werke GmbH, Division Container Systems,
Pfannenbergstrasse 1, 57272 Neunkirchen
Tel.: (+49 2735) 787-509
Fax: (+49 2735) 787-516
E-Mail: [email protected]
drinktec 2005
Every four years drinktec presents an international range of products and services in
the area of beverage technology. The special aspect of drinktec is that is offers the
right technology, raw materials and logistics solutions for every type of beverage and
liquid food. drinktec 2005 offers the full range of technologies, whether for manufacturing, filling or packaging purposes, and regardless of the cultural setting the drink
comes from. The exhibiting companies will be presenting technologies and system
solutions for the complete production area covering the total value-added chain – from
manufacturing to the distribution of non-alcoholic drinks, beer, spirits, milk and milk
mix drinks, yoghurt-based drinks, fruit juices, wine and waters, tea and coffee, energy
and wellness drinks, edible oil, and all other beverages and liquid foods.
Contact: Johannes Manger, Head of Project Communications, Business Unit 4
Messe München GmbH, Messegelände, 81823 Munich
Tel.: (+49 89) 949-20630
Fax: (+49 89) 949-20639
E-Mail: [email protected]
Internet: http://www.drinktec.de